Multimedia News Release - Denny's Takes Supporting Role in 'A Cinderella Story' June 24, 2004 8:03 AM ET Denny's 'Sprinkles' Movie Magic into Restaurants this Summer with Themed Meals and Official Movie Poster Promotion SPARTANBURG, S.C., June 24 /PRNewswire-FirstCall/ -- Denny's, America's largest full-service family restaurant chain, will make the summer more memorable for Hilary Duff fans seeking a keepsake of the romantic comedy "A Cinderella Story," Warner Bros. Pictures' modern-day version of the fairy-tale classic, in theaters July 16. Beginning Monday, June 28, Denny's will be the exclusive restaurant distributor of the official movie poster. Families can receive the movie poster free with the purchase of one of Denny's special "Happily Ever After Meals." To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/dennys/12375
"We're delighted to offer families great-tasting food and a collectible poster that will bring a bit of movie magic to our guests this summer," said Margaret Jenkins, chief marketing officer for Denny's. "Hilary's popularity among families and our leading family restaurant position make a wonderful combination. Denny's is pleased to partner with Warner Bros. Pictures in promoting a family-oriented movie that targets young girls and their parents." Denny's will introduce three special $4.99 "Happily Ever After Meals" designed for the "tween-age" and teen audience. The special menu items include: -- Cinderella Slam -- features two pancakes with cherry topping, whipped cream and pink sugar sprinkles. As with all of Denny's signature Slam entrees, it is served with two eggs, two bacon strips and two sausage links; -- Charming Cheeseburger -- a three-ounce hamburger topped with lettuce, tomato and a slice of Cheddar cheese, served with French fries and pink ranch dipping sauce; and -- Enchanting Chicken Strips -- three chicken strips, French fries and pink ranch dipping sauce. * Each entree includes a cherry-flavored Pretty Pink Sprite.
Denny's nationally themed meal and gift-with-purchase program will be supported by a three-week flight of radio advertising, instore signage, online messages, and fun movie stickers in select theaters. Denny's is America's largest full-service family restaurant chain with more than 1,600 locations in the United States, Canada, Costa Rica, Guam, Mexico, New Zealand and Puerto Rico. The company's stock is traded under the ticker "DNYY," and additional information is available on Denny's website at http://www.dennys.com . Warner Bros. Pictures presents a Clifford Werber Production, in association with Dylan Sellers Productions: Hilary Duff in A Cinderella Story, starring Jennifer Coolidge, Chad Michael Murray and Regina King. Directed by Mark Rosman, A Cinderella Story is written by Leigh Dunlap and produced by Clifford Werber, Ilyssa Goodman, Hunt Lowry and Dylan Sellers. Michael Rachmil, Peter Greene and Keith Giglio are the executive producers and Susan Duff is co-executive producer. The director of photography is Anthony B. Richmond, ASC/BSC; the production designer, Charles Breen; and the editor, Cara Silverman, A.C.E. Music is by Christophe Beck. A Cinderella Story will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. It is rated PG by the MPAA for "mild language and innuendo." http://www.acinderellastory.com / AOL: A Cinderella Story SOURCE Denny's /CONTACT: Debbie Atkins of Denny's, +1-864-597-8361, or [email protected]
/ /Web site: http://www.dennys.com http://www.acinderellastory.com / /Video: http://www.prnewswire.com/mnr/dennys/12375 / (DNYY)