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MEET MARKET: GRAND HYATT NEW YORK LAUNCHES INNOVATIVE GRAB-AND-GO RESTAURANT CONCEPT TO REINVENT ROOM SERVICE Flagship Hyatt Brings Niche New York Food and Beverage Brands to Grand Central Neighborhood with First-of-its-Kind 24-Hour Market NEW YORK, NY (April 05, 2010) – Grand Hyatt New York is changing the face of hotel room service and dining with the launch of Market, its new instant-gratification food and beverage venue slated to open on Monday, April 5. Situated in the hotel’s lobby, Market will bring the best of New York’s tastes and treats to the Grand Central neighborhood including Roasting Plant, Tisserie, Chickalicious and Macaroon Café NYC. In addition to these popular brands, Market will offer locally-sourced essentials for breakfast, lunch, dinner, and snacks, including hot meals, sandwiches, beer and wine. A fun play on local classics like the “NY Yankee” Pot Roast will also be part of the Market’s gourmet cuisine. In Grand Hyatt New York’s continual effort to maximize ease and streamline service, hotel guests will be able to charge Market items to their guest room. The hotel will continue to offer traditional room service, while this new food and beverage experience will cater to the changing needs of today’s travelers. Guests who yearn for a quick, healthy meal when arriving late from a flight or meeting will enjoy the ease of Market, as well as visitors looking for high-quality food choices in Midtown Manhattan. Even the packaging at Market resists traditional hotel food service design, with colorful and memorable cups, bags and to-go boxes with whimsical patterns and colors. The food quality, selection and ease of Market is parallel to gourmet food markets such as Dean & DeLuca. Designed by architecture and design firm Bentel & Bentel – known for New York City hotspots like The Modern, Craft, Eleven Madison Park, and Gramercy Tavern – Market will feature a 30-foot long display case, wood block flooring, azure blue lighting, and a black steel ceiling. Staff uniforms were styled by LA stylist, Gila Rashal-Niv, who has created a classic casual look with clothing by J. Crew. “Market is truly changing the concept of hotel room service. It was conceived for our busy guests and travelers looking for quick, high-quality food with a sense of New York style and an eye toward healthy living,” said Matthew Adams, Managing Director and Vice President. “Market will be a sought-after service for our guests and a destination for New Yorkers looking for fresh food anytime day or night. With competitive pricing based
on local markets rather than room service, Market will not only be accessible, but affordable.” To learn more about Grand Hyatt New York, please visit www.newyork.grandhyatt.com or call 1-800-233-1234. About Grand Hyatt New York With a premier location on 42nd Street between Park and Lexington Avenues, the Grand Hyatt New York lies in the heart of mid-town Manhattan. Attached to the legendary Grand Central Terminal, the Grand Hyatt is just steps away from the city’s best culture and attractions, including Times Square, Broadway, art, culinary experiences and worldclass shopping. The hotel has 1,311 guest rooms including 51 suites. The suites range in size from 600 to more than 3,500 square feet. The guest rooms feature the Hyatt “Grand Bed” and have large workspaces. The Grand Club provides added luxury offering elevator key access, complimentary breakfast, afternoon snacks and evening hors d’oeuvres and drinks. The Grand Hyatt New York is perfect for groups of any size. Boasting over 50 meeting rooms and 55,000 square feet of meeting space, the hotel can accommodate groups from 10 to 1,500 people. About Hyatt Hotels Corporation Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a proud heritage of making guests feel more than welcome. Thousands of members of the Hyatt family in 45 countries strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality. The company’s subsidiaries manage, franchise, own and develop hotels and resorts under the Hyatt®, Park Hyatt®, Andaz™, Grand Hyatt®, Hyatt Regency®, Hyatt Place® and Hyatt Summerfield Suites™ brand names and have locations under development on five continents. Hyatt Vacation Ownership, Inc., a Hyatt Hotels Corporation subsidiary, develops and operates vacation ownership properties under the Hyatt Vacation Club® brand. As of December 31, 2009, the company’s worldwide portfolio consisted of 424 properties. For more information, please visit www.hyatt.com.