Accessible Tourism

Accessible Tourism

Accessible Tourism Marino Finozzi Regional Minister for Tourism Veneto Region The Veneto Region - The Veneto Region is located in the North East of...

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Accessible Tourism Marino Finozzi Regional Minister for Tourism Veneto Region

The Veneto Region -

The Veneto Region is located in the North East of Italy

-

It is the first region for tourism in Italy (62.351.657 mln tourist in 2012)

-

It is the sixth region for tourism within the European Union

Accessible Tourism: the Legal Basis Art. 43 of the Regional Law on Tourism states the following: “ As a result of the implementation of Art 9 of the UN Convention on the right of people with disabilities, the policy of the Region in this context is to ensure that people with disabilities can freely have access to the tourism offer in an independent way. The Region allocates funds to better improve the physical accessibility through the involvement of experts in this field.”

The Veneto Region and the Project of Excellence Projects of excellence Italian law n. 296 of 27 december 2006, art. 1, paragraph 1228 amended by the law n. 69 of 18 june 2009, art. 18

Provides: “The Italian Government supports financially a certain number of selected projects and initiatives aimed at developing the tourism sector at national and international level”

One of the projects selected by the Italian Presidency of the Council of Ministers was The Project of excellence “Development of Social and Accessible Tourism” Adopted by Veneto Region in November 2011

The objective of the project

Creating the conditions for the development of accessible tourism in the Veneto Region by implementing accessibility in the hospitality

Main actions of the project : • Training tour operators on accessibility in hospitality, especially for people with disabilities

• Fostering new investements for more accessible accomodations • Creating new synergies between pubblic administrations and private sector to build up a more accessible tourism offer • Defining tourism activities and extending the seasonality

Features of the Project

Three years Regional Project 2 mln Euros

DEVELOPMENT OF SOCIAL TOURISM

1 ANALYSIS AND MONITORING

Sensitizing tour operators through DATA collection

4 PROMOTION AND COMMUNICATIO N

2 INFRASTRUCTURE AND MOBILITY 3 INNOVATION AND SERVICES Structural ADJUSTMENT

Screening Mobility Training for tour operators

ACCESSIBILITY OF MOUNTAIN AREAS

Territorial Projects

Innovation and services

First step: involvement of local stakeholders

• Selection of the most visited municipalities of the Veneto Region; • Evaluation of Accessible tourism products, facilities, accomodations and restaurants among the municipalities selected • Monitoring of accessible servicies • Data collection and statistics to have an overview on the objective reality; •

Improvement of the information given within www.veneto.to tourism website about Accessible destinations of the Veneto Region to allow tourists to decide where to spend their holidays

Partecipating Municipalities

Cortina d'Ampezzo Bassano del Grappa

Cavallino

Lazise

Venezia

Verona

Rosolina Mare

Montegrotto Terme Progetto Eccellenza

Abano Terme 11

Municipalities 1. Abano Terme 2. Bassano del Grappa 3. Cavallino 4. Cortina d’Ampezzo 5. Lazise 6. Montegrotto Terme 7. Rosolina Mare 8. Venezia 9. Verona Progetto Eccellenza

12

Tourist Facilities Involved

Municipalities

Tourist Accommoda tion Restaurants

Point of Interest

Bathing Establishments

TOTAL

Abano Terme

4

2

6

12

Bassano del Grappa

3

3

3

9

Cavallino

3

3

3

9

Cortina d'Ampezzo

3

3

4

10

Lazise

3

3

3

9

Montegrotto Terme

3

3

3

9

Rosolina Mare

4

0

2

Venezia

3

3

4

10

Verona

3

3

4

10

TOTAL

29

23

32

Progetto Eccellenza

4

4

10

88 13

Examples of Accessible Tourism Museums: Palazzo Grassi and Punta della Dogana

Palazzo Grassi and Punta della Dogana: the exhibition spaces of the François Pinault Foundation in Venice, selected by the Municipality of Venice as Accessible Museums for the project of excellence

The education department • The Education department transfers the contents of the exhibitions to the public through programs for schools and families, university students, adult groups, elderly visitors and hospitalized children, with a constant attention to accessibility in a broader sense • Accessibility is not considered a service to be offered to visitors, but one of the pillars of the educational mission. The notion of inclusion is the basis of the Education department’s approach

Wheelchairs Ramps on the Bridges - Palazzo Grassi and Punta della Dogana are fully accessible to people with motor disabilities - Punta della Dogana participates in the project “Venice Art for All”, which aims to make accessible the entire “Dorsoduro” area thanks to the installation of wheelchair ramps on the bridges

Services • The visitors with hearing impairments have access to all the activities of the museum thanks to the presence of a LIS (Italian Sign Language) interpreter without additional costs • Guided tour of Palazzo Grassi and Punta della Dogana

• Guided tour and workshop for schools • Workshops families

for

children

and

Accessible Tools The visitors with visual impairments have access to all the activities of the museum thanks to a series of specific tools (currently under construction, to be launched by the end of 2013): 1.

tactile maps of the museum

2.

tactile book describing the story of the building, its renovation and its architecture—QR codes on each page allow the visitor to listen to the texts corresponding to the tactile illustrations

3.

tactile guided tour given by a jr curator of the museum

4.

narrative guided tour given by the educational staff

5.

workshops on the subject of seeing in an art exhibition

Training Program

Training on accessibility is provided every year to the museum staff by external associations and companies specialized in programs for hearing and visually impaired persons

Union Lido Park&Resort- Cavallino, Venice •

Union Lido Park&Resort is a camping-village member of EFCO (European Federation of Campings) and Village For all (Italian accessible tourism label)



Since 2008 it works with Mr. Vitali (President of Village 4 all) both on PEBA (project for elimination of architectural barriers) and on staff training



Hospitality means a comfortable holiday for all Guests



Satisfaction of every particular need of each tourist



Use of large spaces to freely move everywhere

Union Lido • 96.626 international arrivals in 2013 • 937.929 presences • Union Lido welcomes every year a larger n°of disabled people • Weelchairs users have the possibility to stay in different kind of accomodations both in the Resort and in the Hotel • Comfort is at the same time universal design • Rooms can be sold to everyone notwithstanding the special needs

Park&Resort

Another example of accessible tourism Gitando.all: the international fair on Tourism for all • A Fair that takes place in Vicenza (near Venice) • Fiera di Vicenza boasts over 40 years of experience in the world of tourism and outdoor holidays • Gitando.all is the meeting place and national point for the promotion of the tourism sector

• Gitando.all is the first Exhibition in Italy and in Europe dedicated to all people with special needs and their families

Gitando.all: more than 30,000 visitors in 2013, an increase of 22.6% compared to 2012 Who Visits Gitando.all -

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The public in search of its vacation People with disabilities looking for accessible places where to spend their holidays Public administrators Companies Educational institutions Buyers and Sellers (100 buyers from 12 countries invited by Fiera di Vicenza in cooperation with ENIT and Veneto Region)

Ermitage Bel Air Hotel Accessible Tourism Datas •

The Hotel is located in Abano Terme (nearby Padua)



It is fully accessible to persons with disabilities



Investments 2012/2013

in

Accessibility

of

- Accessible Room no additional costs compared to a traditional room (one room); - Refurbished rooms made accessible: 8 (Additional costs 2.000,00 Euro); - Accessible pools with mobile lift (additional costs Euro 5.000,00); -Refurbished accessibleThermal cabin: (additional costs Euro 5.000,00) Total Investment: Euro 26.000,00 Payback Time: 18 Month

Ermitage Bel Air Hotel Datas N° of guests per Room

Average lenght of stays in nights

Highly 71% accessible rooms

1.8

9.2

Suites

53%

1.7

8.1

Overall Average of total rooms

52%

1.5

8.2

2013

% Bed occupacy N°of guests per Room rate

2012

% Bed occupancy rate

Average lenght of stays in nights

Highly 74% accessible rooms

1.8

9.8

Suites

55%

1.6

8.0

Overall average of total rooms

55%

1.5

8.1

The European role of the Veneto Region in the Field of Accessible Tourism • The Veneto Region is member both of Necstour Network (European Network for Sustainable and Competitive Tourism)and ENAT (European Network for Accessible Tourism) • In the Framework of Necstour theVeneto Region, together with Ile De France, is the Coordinator of the Accessible tourism Task Force which objectives are:

– To Develop an action Plan for Accessible Destinations – To cooperate with all stakeholders at European and International level – To contribute to the European Tourism Accessibility Policy

Thank you for your attention ! [email protected] www.veneto.to Veneto Region