(ACI) The ACI is patterned after the Consumer Confidence Index

(ACI) The ACI is patterned after the Consumer Confidence Index

AGRI-MARKETERS CONFIDENCE INDEX (ACI) The ACI is patterned after the Consumer Confidence Index, created by The Conference Board in 1967. The ACI asks ...

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AGRI-MARKETERS CONFIDENCE INDEX (ACI) The ACI is patterned after the Consumer Confidence Index, created by The Conference Board in 1967. The ACI asks five questions of a cross-section of agri-marketers in both the crop and livestock sectors. The questions look at perceptions of both the current business conditions for their own company and their customers, as well as the future outlook for both and actual expectations for marketing communications budgets: 1. How would you assess the current business conditions for your company in the U.S. agricultural market? 2. How do you believe business conditions will be for your company in the U.S. agricultural market 12 months from now? 3. How would you assess the current general outlook for U.S. farmers and ranchers? 4. How do you believe the general outlook U.S. farmers and ranchers will be 12 months from now? 5. How do expect your marketing communications budget for the U.S. agricultural market will change one year from now? Three levels of response are asked for each question. Poll participants are asked to answer questions #1 and #3 as "positive," "negative" or "neutral," questions #2 and #4 as "same," "better" or "worse," and the last question as "remain the same," "increase" or "decrease." Responses to the poll are calculated looking at positive responses in comparison to negative responses by simply dividing the percentage of positive responses to each question by the percentage of positive + negative responses to the question. A score of 50 or better indicates respondents are generally optimistic, while a score below 50 indicates general pessimism. Questions 1 + 3 are combined to provide a look at current business conditions, while the combination of questions 2, 4, and 5 provide an "expectations" outlook.

Agri-Marketer Confidence Index Question 1. How would you assess the current business conditions for your company in the U.S. agricultural market? Positive Neutral Negative 2. How do you believe business conditions will be for your company in the U.S. agricultural market 12 months from now? Better Same Worse 3. How would you assess the current general outlook for U.S. farmers and ranchers? Positive Neutral Negative 4. How do you believe the general outlook for U.S. farmers and ranchers will be 12 months from now? Better Same Worse 5. How do you expect your marketing communications budget for the U.S. agricultural market will change one year from now? Increase Remain the Same Decrease Current Conditions Composite (Ques 1 + 2) Expectations Composite (Ques 2, 4 + 5) Overall Confidence (All Questions)

August 2014 March 2015 August 2015 December 2016 March 2016 August 2016 December 2016 April 2017 August 2017 Response Index Response Index Response Index Response Index Response Index Response Index Response Index Response Index Response Index 77 43% 44% 13%

69 52% 25% 23%

53 23% 57% 20%

41% 33% 26% 67

40% 41% 20% 70

30% 57% 13%

28

67

73 38 52

53

56 68 63

64

50 59 55

44

55 71 64

42 66 57

83

70

75 46% 39% 15%

51 24% 53% 23%

60 78 70

31 12% 61% 27%

43% 48% 9%

53% 24% 23% 56 77 69

30

84

70

85 53% 38% 9%

17% 43% 40%

48% 43% 9%

54% 22% 24%

78

52

78

75 42% 44% 14%

43% 45% 12%

43% 17% 40%

48% 30% 13%

21% 52% 27%

79

49

80

63 35% 44% 21%

45% 43% 12%

42% 14% 44%

41% 49% 10%

51% 20% 29%

84

26

69

68 44% 35% 21%

58% 30% 11%

17% 34% 49%

43% 37% 20%

24% 55% 21%

75

49

62

64 43% 33% 24%

41% 45% 14%

42% 15% 43%

34% 45% 21%

33% 51% 16%

80

38

69

59 43% 27% 30%

56% 30% 14%

23% 40% 37%

34% 51% 15%

17% 39% 44%

63

44

33

60 40% 33% 27%

34% 46% 20%

22% 49% 28%

13% 61% 26%

61

44 17% 61% 22%

46 71 61

53 68 62