annual report - Safe Kids Foundation

annual report - Safe Kids Foundation

ANNUAL REPORT JUNE 2015 - MAY 2016 Board of Trustees Mahendra Mehta, Founder Trustee Asha Mehta, Trustee Sanjiv Mehta, Trustee Rupa Kothari, Trustee...

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Board of Trustees Mahendra Mehta, Founder Trustee Asha Mehta, Trustee Sanjiv Mehta, Trustee Rupa Kothari, Trustee Ameet Parikh, Trustee

Advisory Board Pervin Varma Zhooben Bhiwandiwala Noshir Dadrawala

India, 4,50,898 road accidents occurred in the year 2014, which caused 1,41,526 deaths, out of which 5,483 death cases were of children below 14 years. According to World statistics, around 2,65,000 deaths occur due to burns, every year, worldwide. Burns are the 11th leading cause of death among children aged 19 years, and also the 5th most common cause of non-fatal childhood injuries. In a recent study conducted by Safe Kids Foundation in collaboration with IMRB, it was revealed that in the year 2014, in Pune around 76,000 children had burn injuries, out of which 38% needed medical attention.

From the

Director’s Desk Safe Kids Foundation (SKF) is a non-profit organization dedicated to the prevention of unintentional childhood injuries, which are the leading cause of death and disability of children, across the globe. Safe Kids Foundation works with non-profit organizations, government, and schools to promote awareness, and edify that accidental deaths and injuries are preventable. Safe Kids Foundation is a member of Safe Kids Worldwide since 2006. Safe Kids Worldwide has partnered with organizations in 25 countries to introduce their programs to parents and educators. Our research shows that around 1 million children die globally due to injuries which are preventable. Road traffic accidents claim more than 1.2 million lives every year. In

As all these injuries and life-loss are preventable, Safe Kids Foundation India has partnered with Safe Kids Worldwide in designing, developing and implementing programs like ‘Safe Kids Walk This Way’ and ‘Safe Kids at Home’.  ‘Safe Kids Walk This Way’ program, sponsored by FedEx was launched in Mumbai, in October 2007 and then expanded to Delhi and Ahmedabad.  ‘Safe Kids at Home’ program, sponsored by Honeywell was launched in Pune, in November 2015, to ensure the safety of children, particularly in Pune, from the dangers of burns and scalds. I am glad to share this report with you, which highlights some of the major milestones achieved by Safe Kids Foundation, and the impact it has created in one year. Thank you Rupa Kothari

Annual Report JUNE 2015 - MAY 2016


Safe Kids

Walk This Way Program overview ‘Safe Kids Walk This Way’ is a multifaceted pedestrian safety program created by Safe Kids Worldwide in the United States in 1999, sponsored by FedEx. This program publicizes safe behavior practices for motorists and juvenile pedestrians, and works to create safer and more walkable communities with an emphasis on ‘Safe Walking’ and ‘Safe Crossing’. Safe Kids Foundation has partnered with Brihanmumbai Mahapalika Shikshak Sabha (BMSS), a union of school teachers in Mumbai, to implement the ‘Safe Kids Walk This Way’ program in public and private schools, in Mumbai. All India Federation of Teachers Organization (AIFTO) is another partner, affiliated to BMSS, for implementing the program in Ahmedabad and Delhi. Teachers are oriented under ‘Train the Trainers’ model and provided with toolkits to implement the program in schools. Safe Kids Foundation works in close collaboration with Mumbai, Delhi and Ahmedabad Traffic Police, Municipal Corporations of these three cities to create awareness and to advocate on making roads safer and walkable. Peer to peer child education on road safety is also introduced amongst children.


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National & Global Road Safety Week and Safe Kids Day are observed to create awareness about road/pedestrian safety. Activities such as poster making, drawing, essay and slogan writing competitions, etc. are conducted throughout the year to reinforce the message on road safety. The children also participate in human chains and rallies to impart important messages to the general public on road safety. Children are invited to the Children’s Traffic Park for mock demonstrations.

Research Distraction amongst teenagers IMRB was appointed to study and observe the incidence of distracted walking among teenagers (age group of 13-19 years) due to the use of gadgets (mobile, music players, iPod etc.) and to understand their effect. Tuition classes and junior colleges were tapped for observations and focus group discussions. The results of the observational study revealed that about 33% of teenagers were distracted because of the use of mobile technology. Reading and texting (46.23%) was seen as the highest cause of distraction, followed by talking on the phone (32.56%), and listening to music (20.14%). 30% of observed teenagers used traffic lights for crossing the street and 32% used the crosswalks. The results of focus group discussions showed usage of mobile phones

among teenagers very common as they perceived it as a way to relieve boredom, to get information and to get entertained on the go. The link between the use of mobile technology and distraction was not apparent to teenagers in the age group of 16-19 years, and boys aged 13-15 years. Only girls aged 13-15 years brought forth the disadvantages of using mobile technology while walking.

Program implementation ‘Safe Kids Walk This Way’ is a comprehensive child pedestrian safety program based on four pillars of research, awareness, education and advocacy. The program is implemented through schools with involvement of children aged 5-12 years, their parents and teachers, in the schools of Mumbai, Delhi and Ahmedabad. Till date, this program has reached over 4.05 million children in 3,105 schools through its educational sessions and awareness activities. In FY16, SKFI reached out to 4,96,566 children; 2,08,244 children in 397 schools were reached through classroom education sessions and 2,90,491 children through other activities.

Road safety program at Ahmedabad traffic park A program on road safety was organized at Children’s Traffic Park in Ahmedabad in association with Ahmedabad Municipal Corporation, Ahmedabad Traffic Police and Road Safety Academy. Deputy Engineer from Ahmedabad Municipal Corporation, Additional Commissioner of Ahmedabad Traffic Police and Trustees of Road Safety Academy were present for the program as Chief Guests. 64 students from grade 7th to 12th of Trinity School attended the program, and 14 employees of FedEx Ahmedabad volunteered for the event.

Photo Voice pictures clicked by the children from Ahmedabad were exhibited at the auditorium of Road Safety Academy. Mr. D.B. Zala, Additional Commissioner of Traffic Police inaugurated the drawing competition. Member from Road Safety Academy led a guided tour to the ‘Traffic Park’ explaining the different traffic signs and signals installed in the park; he also explained the importance of following traffic rules as a pedestrian and also as a driver, while driving a vehicle. A film on road safety was screened; educational games and activities which were a part of this event, attracted the media attention.

Event at Roshanara traffic park, Delhi Safe Kids Foundation along with All India Federation of Teachers Organization (AIFTO) organized an event for 230 children from 4 schools at Roshanara Traffic Park, Delhi. The tour to the Traffic Park and a session on road safety was provided to the kids by the representatives of Hero MotoCorp Ltd.’s Corporate Social Responsibility wing.

Annual Report JUNE 2015 - MAY 2016


Teachers training program 400 teachers were trained in Mumbai, Delhi and Ahmedabad. Teachers were provided with the toolkits for mock demonstration to conduct programs for students. 200 of the participating school teachers also took part in the slogan writing competition on the theme of pedestrian safety.

Evaluation pre-test and post-test All the educational programs conducted at schools are evaluated with the help of pretests and post-tests conducted before and after the sessions. The results of pre-tests and post-tests have shown overall improvement in the knowledge of children about road/ pedestrian safety by 16%.


Programs #SaveKidsLives campaign A signature drive was organized at Shivaji Park, Mumbai in support of SaveKidsLives. People willingly participated in this campaign by signing the declaration and writing messages on the sign board and taking selfies. 6

Safe Kids Foundation

Programs with NGOs Safe Kids Foundation conducted road safety programs for NGOs like ‘Somaiya Ayurvihar’ which is attached to K.J. Somaiya Medical College and Research Centre, Asha Sadan, Young Women’s Christian Association (YWCA) for the staff and their children, and their communities. 134 children and 10 members of three NGOs and 11 parents underwent training on road safety and played games integrated with road safety messages.

Cultural program - Ganpati festival BMSS organized an awareness program on the eve of Ganpati Festival in collaboration with Trimurti Dharmik Samaj Seva Mandal, Thane. The program was conducted by the students of BMC schools with the help of BMSS coordinators. Students displayed their drawings on road safety and dangers on the road, and also spoke about road safety. Twowheeler riders were requested to use helmets and children tied safety bands asking drivers to be safe road users. Around 350 students and 250 people from surrounding areas attended this event.

Safe Kids Day at High Street Phoenix, Mumbai Safe Kids participated in Kidogos event. Most events are organized during vacations and festive season to target the children. Safe Kids took the opportunity to promote road safety by showcasing skit, puppet show and games. Around 4000 children and adults visited the booth and children enthusiastically played educational games. The event resulted in strong brand visibility.

This participation provided a good platform to spread the message about Road Safety. Children played the game ‘Ring and Win’, and all of them were given ‘I’M A SAFE KID’ badge, pencils and key chains. The idea of creating awareness through games was appreciated by both the adults and children. The major attraction of the event was a Street Play by professional artists. The event had a total footfall of about 13000 visitors across all age groups, and around 1300 children and 400 parents played the games. Events like these are an opportunity for Safe Kids Foundation to reach to the masses, especially children who attend such events in large numbers.

Flash mob dance at a college in Pune

Equal Streets Safe Kids Foundation participated in Equal Streets, a ‘Citizen’s Movement’ on May 1, 2016 at Linking Road and on May 29, 2016 at Central Avenue Road at Hiranandani in Powai.

On April 13, 2016, Safe Kids Foundation in association with Action for Pune Development (APD) organized a flash mob dance at Brihanmaharashtra College of Commerce (BMCC) at Pune. The flash mob dance was performed at 2:00 p.m. during college closing time so as to get a captive audience, and it attracted 120 students of BMCC College. The dancers in the flash mob group carried placards with various messages on road safety. Posters were displayed in the campus giving messages on distraction of youth by mobile phones, slowing down for kids, etc.

Annual Report JUNE 2015 - MAY 2016


Awareness event at Pune railway station On May 10, 2016, Safe Kids Foundation organized an awareness event at Pune Railway Station where nine artists from ’Dance Planet Academy of Dance’ performed street plays on road safety and rail safety. During the play, artists displayed the placards with safety messages. 12 FedEx volunteers enthusiastically participated in the event, interacting with the audience and distributing road and rail safety tips. Mr. Gururaj Sonna, Pune Railway Station Master with whose support and permission this event was organized, was present throughout the event. The event attracted around 50 children, 300 college youth and around 300 adults.

January 12, 2016: Launch of Road Safety Week Road Safety Week was launched at National Centre for Performing Arts (NCPA) by the Chief Minister of Maharashtra, Mr. Devendra Phadanvis. Safe Kids Foundation was invited to exhibit posters on road safety that were co-branded with Mumbai Traffic Police’s logo. Hon. Chief Minister of Maharashtra


Safe Kids Foundation

inaugurated the event and posters, and the event witnessed the presence of many other prominent government dignitaries.

Rally by school children More than 850 children from 25 schools participated in the rally organized by Mumbai Traffic Police as a part of the road safety week. At Naigaon Police Parade ground, Safe Kids showcased ’Device down, Heads Up!’ campaign by exhibiting posters on distractions that lead to accidents. Mr. Sam Patel, Former Assistant Commissioner of Police (Traffic) was the Guest of Honour and Mr. Milind Bharambe, Joint Commissioner of Police addressed the children and explained the importance of discipline on the road.

Essay competition 550 schools are members of Road Safety Patrol (RSP). All the RSP schools and 129 NGOs were invited to the essay competition held at Traffic Training Institute, Mumbai during the Road Safety week. 199 children and 42 schools participated in an essay competition, held over 2 days. The topic for essay writing was ‘Road Safety - Time for Action: My Responsibility’ based on the 2016 theme of Road Safety Week. This enabled awareness among parents and schools about their role as responsible citizens towards road safety. Children enthusiastically participated in the competition, and messages on road and pedestrian safety were reinforced.

Street play in Mumbai Safe Kids Foundation partnered with Mumbai Traffic Police to stage street plays during Road Safety Week. The plays were staged at 11 busy junctions, with branded placards containing English and Marathi messages on road safety were used during the show to create awareness. The Mumbai Traffic Police also distributed 5,000 bookmarks with road safety tips, along with Tilgud, to the drivers during the road safety week, as part of the cultural activity.

Event with RTO A program on road safety was organized at the Police training centre campus at Kalamboli, Navi Mumbai by 6 coordinators of BMSS. 700 children and 80 teachers participated. The event was organized to create mass awareness through a rally, in collaboration with Maharashtra Rajya Vahatuk Suraksha Dal (RTO) & RPS Navi Mumbai. To evaluate the educational sessions on road safety,

competitions such as essays and drawings were also conducted. Safety demonstrations were conducted by the Police department for the students. This opportunity was helpful in building rapport with the Maharashtra Rajya Vahatuk Suraksha Dal & RPS Navi Mumbai. They have promised to support Safe Kids each year to create awareness. The rally created awareness among 10,000 people, passersby and residents. The Deputy Commissioner of Police appreciated and felicitated representative of Safe Kids Foundation for the work carried out in the area of road safety.

Innovative program on road safety An innovative way of reinforcing road safety messages with the help of a clown was carried out by BMSS; 135 students, 8 teachers of Srirang Primary School, Thane and 7 coordinators of BMSS participated in this program. A skit was performed by a clown to emphasize on road safety and maintain discipline while on road. Slogan writing, speech on road safety by children and coordinators, were other activities that were a part of the program. Banners and placards with messages on road safety were displayed, and question and answer sessions were conducted by the teachers. As part of the Road Safety week, BMSS conducted educational sessions and activities on Road Safety in 28 BMC schools, where 400 teachers and 15,000 students participated.

Annual Report JUNE 2015 - MAY 2016


FedEx Cares Week event On November 24, 2015 Safe Kids Foundation participated in ‘FedEx Cares Week’ at their corporate office. It was a fun filled morning for FedEx employees and their children as Safe Kids Foundation assured that learning was combined with revelry. The mood was set in with an energizing folk song by NSquare theatre group. This was followed by a short presentation on pedestrian safety along with demonstrations on crossing the road. Children enthusiastically participated in these demonstrations. A skit on road safety was staged. Games and drawing were other activities conducted for children; Photo Voice, children’s perspective on road safety was exhibited and this generated a lot of thinking among the employees.


Safe Kids Foundation


»»Young Women’s Christian Association (YWCA)


»»N square Theatre Group

Data collection on accidents and injuries was done in association with Hospitals and Mumbai Traffic Police. Following 11 hospitals in Mumbai were approached to get the road accidents and injuries data:

»»Municipal Corporation of Greater Mumbai

RN Cooper Municipal General Hospital gave a positive response to Safe Kids Foundation.

»»RN Cooper Municipal General Hospital

Mumbai Traffic Police Headquarters was requested for zone wise data specific to children. Road accidents data specific to Mumbai city was shared by Mumbai Traffic Police.

»»K.J. Somaiya Medical College and Research Centre

Social media

»»Maharashtra Rajya Vahatuk Suraksha Dal (RTO) & RPS Navi Mumbai

337 social media impressions during KIDOGOS which included 25 Facebook posts, 234 tweets, and 69 Instagram image shares gave visibility to Safe Kids Foundation and its programs on social media.

Partners of Walk This Way program »»FedEx Express »»All India Federation of Teachers’ Organization (AIFTO) »»Thane Municipal Corporation »»Ahmedabad Police Traffic »»Gujarat State Secondary Teachers’ Association »»Mumbai Traffic Police

»»Hero MotoCorp Ltd. »»Asmita Griha Udyog »»Brihan Mumbai Mahapalika Shiksak Sabha

»»New Mumbai Municipal Corporation »»Ahmedabad Municipal Corporation »»Delhi Traffic Police »»Idea-Domain Designing

»»Trimurti Dharmik Samaj Seva Mandal, Thane »»Road Safety Academy of Ahmedabad

»»High Street Phoenix Mall Safe Kids Foundation appreciates the active participation of 50 FedEx volunteers at our events throughout the year. Safe Kids Foundation also appreciates the contributions of Mumbai Police (Traffic), Ahmedabad Police (Traffic), Delhi Police (Traffic), Brihanmumbai Mahapalika Shikshak Sabha (BMSS), All India Federation of Teachers’ Organization (AIFTO), St. Joseph’s School Wadala, Mumbai Environmental Social Network (MESN), Talkaholics Productions, Idea Domain, High Street Phoenix Mall and all participating schools and NGOs. We acknowledge their support and active involvement in our ‘Walk This Way’ program.

»»Indian Marketing Research Bureau (IMRB)

Annual Report JUNE 2015 - MAY 2016


Safe Kids

at Home Program overview Safe Kids at Home Program, sponsored by Honeywell is a new initiative of Safe Kids Foundation, launched in November 2015 in Pune. Safe Kids at Home is IMRB researchbacked home safety program in Pune. The key objective of the research was to assess the incidences of physical injuries among children below 14 years of age and to develop suitable training program for prevention. The research revealed that burns/scalds were the second leading cause of injury among children below 14 years of age and topmost in severity. Injuries caused due to fire and burns can be very damaging to a child as they may lead to lifelong disabilities. Safety of children is the primary duty of every parent. There is nothing worse for a parent than losing a child. With an aim of creating safer homes and protecting children from the risk of fire and burns and other common accidents which occur at home, Safe Kids Foundation under the guidance of Safe Kids Worldwide has developed interactive and


Safe Kids Foundation

creative educational tools to drive safety messages. The program aims to cover 325,000 children and 175,000 parents in the next 2 years. The overall goal of the program is to reduce injuries caused due to fire and burns and to prevent life threatening injuries. The program also aspires to bring together citizens and civic bodies who can lead the way in making Pune a model ‘Safe Kids at Home’ city in India. Over the past 10 months, Safe Kids Foundation has walked a challenging path and has done extensive work in pioneering the ‘Safe Kids at Home’ program in India. It has trained over 100 educators and 37,404 students from 195 schools and covered 37,796 parents till May 2016. When it comes to keeping kids safe, we know that no single group can do it alone, partnerships are important. Safe Kids Foundation has established good rapport with all the major stakeholders such as fire department, public health department, paediatric associations, hospitals and burn units, education department, HESA teachers, NGOs, BMSS, schools and communities. We work in close association with the Fire Department and Pune Municipal Corporation. Following pages highlight some of the major milestones achieved by Safe Kids Foundation with the support from Honeywell.

Research Around the world, a child dies from an unintentional injury every 30 seconds and millions of children are injured in ways that can affect them for a lifetime. To understand the severity and incidence of injuries among children in Pune, Safe Kids Foundation India with support from Honeywell India worked with IMRB International to conduct a first-ofits-kind city-wide assessment of the incidence and severity of preventable injuries among children at home, to create this researchbased and locally-relevant Program. The survey covered 1,117 respondents, including parents, children, general practitioners and teachers. It also ensured an equitable representation of Sec A, B, C and D/E households and slums. The survey revealed that burns and scalds are the second leading cause of injury that occurs at home, among children aged 14 and under. The highest number of injuries was among children 7-10 years of age. The research

revealed that injuries from burn and scalds rank second among hazards in frequency. The report showcased important findings, such as: »»It is estimated that around 76,000 children under the age of 14, suffered burn/scald injuries in Pune in 2014, out of which 38% needed medical attention. »»Around 64% of the reported burn injuries to children occurred at home which is considered to be the safest place. »»From 2013-15, 44% of children surveyed in Pune said that burn injuries occurred when they were alone at home. »»Only 20% of schools include fire prevention and safety education as a part of their curriculum. »»Highest number of child injuries occurred in the age group of 7-10 years. »»Only 5% of these homes have fire extinguishers and 2% know how to operate them.

Annual Report JUNE 2015 - MAY 2016


Program resources Safe Kids at Home is interactive, schoolbased educational Program designed to educate children and their families about unintentional injury risks in the home. The Program addresses the leading causes of preventable injuries in the home. The module is divided into 4 lessons covering topics such as home safety, fire and cooking safety, first aid, electrical and fire cracker safety, safety in a fire emergency. In this module, students learn about fire and burn safety through a series of group discussions, interactive classroom activities and home assignments. By the end of the module, students will be able to: »»Identify leading causes of preventable


Safe Kids Foundation

injuries in the home »»Identify common causes of fires and burns »»Give examples of how to prevent fire and burn-related injuries »»Describe appropriate first aid for minor burns »»Describe steps that should be taken in case of fire. Program resources include an Educator’s Guide and Toolkit for Grades 3-8 in English and Marathi, lesson plans, safety tips, safety pledge bookmarks, activity sheets, classroom posters, interactive games, fire safety brochure and a fire safety film.


Highlights Launch of Safe Kids at Home program Safe Kids Foundation, Safe Kids Worldwide and Honeywell India (NYSE: HON) launched the Safe Kids at Home Program formally on 2 November, 2015. The event was marked to announce the first ever initiative of child safety in the country to prevent burn and scald injuries among children under 14 years. Sanjiv Mehta, Director of Safe Kids Foundation India (SKFI) welcomed the guests. Mr. M. V. Deshmukh, the Fire Advisor to Government of Maharashtra was the Chief Guest accompanied by the Guest of Honor, Shri. Kunal Kumar, IAS, Commissioner of Pune Municipal Corporation, Mr. Anant Maheshwari, President, Honeywell India, Kate Carr, President and CEO of Safe Kids Worldwide. Other dignitaries who were present at the launch event were, Shri Prashant Ranpise – Chief Fire Officer, Pune Fire Department, Kerry Kennedy, Honeywell

Global, Madhavi Jha, Director Corporate Communications Honeywell India, Sangita Ghalay, Country Director CSR, Honeywell India, Torine Creppy, Chief Program Officer, Safe Kids Worldwide, Emily Samuel, Senior Program Manager, Safe Kids Worldwide and Rupa Kothari, Managing Trustee, Safe Kids Foundation. The first edition of the Educators’ Guide and Toolkit (Grades 3-8) and a Fire Safety at Home brochure were also launched at the event. There were more than 200 guests at the event; among them around 40 were media personnel.

Training of Trainers program Safe Kids Foundation India conducted its first training for educators on December 2122, 2015. Thirty educators and volunteers from Honeywell Educators at Space Academy (HESA) and Non Governmental Organizations (NGOs) participated. Shri Prashant Ranpise, Chief Fire Officer, Pune was the Chief Guest. In his address, Shri Prashant Ranpise emphasized the need for creating such awareness and also highlighted the importance of such impactful community based program and promised a strong collaboration.

Annual Report JUNE 2015 - MAY 2016


Another Training of Trainers Program was organized on January 5-6, 2016 in Marathi. Forty-two educators and volunteers from Brihanmumbai Mahapalika Shikshak Sabha (BMSS) and NGOs were trained. ​Mr. Pramod Sonawane, Station Duty Officer at the fire department in Pune attended as the chief guest, and reiterated Chief Ranpise’s remarks from the previous training on the impact this program will have on preventing fire-related injuries in Pune. Safe Kids Foundation also trained 30 volunteers.

Training of Teachers at Vidya Valley School Four HESA teachers from Vidya Vally School who were trained by SKFI last year conducted one-day training for all the 21 teachers of their school on preventing fire and burns. These teachers would be conducting the sessions to students of Grades 3 to 8. Safe

Training of Trainers program for Honeywell employees Kids Foundation provided all the necessary support and guidance that was needed in planning and executing the trainings.

Program implementation

Thirteen Honeywell employees across Honeywell business’ in Pune underwent a day long ‘Training of Trainers’ program on fire safety and are now certified ambassadors and trainers for Safe Kids at Home program to help prevent burns and scalds among children under 14 years old in Pune. Participants covered the entire  Safe Kids at Home  curriculum, including home safety, cooking safety, electrical safety, and safety around firecrackers and open flames. They received instructions on how to treat minor burns and what to do in the event of a fire. The media of instruction comprised a balanced mix of talks, presentations, audio and video tools, role playing, and group discussions and activities. Pre- and post-tests were conducted to assess knowledge uptake and training outcome. 16

Safe Kids Foundation

The implementation of Safe Kids at Home program, in schools and communities began in January 2016 where students learnt about fire safety through a series of group discussions, interactive classroom activities and home assignments that integrate parent participation. In the first phase of the Program, 37,404 students and 37,796 parents have been educated on preventing fire and burns from 195 schools in Pune till the end of May 2016. Highlights till date are as follows:

Program evaluation Pre and post-test has been conducted by the educators to assess the knowledge gained by the students before and after the completion of the module. There has been an average increase of 32% in the knowledge of children during this time. Once the students successfully completed the module, they were awarded with a certificate confirming he or she is a ‘Safe Kid’.

Fire drill at D.Y. Patil International School

Honeywell sponsored ‘Safe Kids at Home’ Program was launched at D. Y. Patil International School. The Program aimed at creating awareness about ’Safe Kids at Home’ program and educating the children about fire safety measures. Shri Prashant Ranpise, Chief Fire Officer, Fire Department, Pune urged the students to be safety ambassadors and follow the safety tips developed by Safe Kids Foundation. Dr. Minakshi Bhosale, Neonatal and Pediatric Surgeon, J.J Hospital Mumbai highlighted some of the cases handled by her department and how this Program would help prevent such injuries among children. Mr. Pramod Sonawane, Station Duty Officer, Pune instructed the children on how to evacuate in an fire emergency and emphasized the need for creating a fire escape plan along with the family members. Officials from the

Fire Department demonstrated different protocols followed during fire emergencies. The event recorded a total participation of 200 children from Grades 3-7 and 15 teachers, School Principal, HESA Teacher were also present. Due to the overwhelming feedback, the school management invited the Safe Kids team to conduct a fire drill for 13 other D.Y. Patil institutions in their campus.

Launch of Honeywell employee volunteerism Honeywell employee volunteerism was launched on 29th February, 2016 at the Town Hall of Honeywell Automation India Ltd. and on April 13, 2016 at Honeywell Turbo Technologies at Raisoni. The objective of the Program was to equip the employees about Safe Kids at Home Program and describe the various avenues for volunteering. Help desks were set up in 3 Honeywell locations and a total of 53 Honeywell employees have signed up for the volunteering program.

Honeywell Employee Day Safe Kids Foundation organized a day of fun filled activities for the employees of Honeywell and their families on April 2, 2016 and on May 29,, 2016 respectively. A display stall was put up to spread fire safety awareness. Apart from this the employees and their kids were engaged in various games related to Safe Kids at Home program such as musical chairs, snake and ladder, card games.

Annual Report JUNE 2015 - MAY 2016


Fire Service Week

April 14 to 20, 2016 Safe Kids Foundation in collaboration with Pune Municipal Corporation and Fire Department, Pune organized week long awareness activity. This was the first time ever when the Fire Department collaborated with a local NGO for conducting various activities.

Citywide awareness rally on fire safety with the Fire Department At a rally where the Fire Department showcased their firefighting equipment and rescue vehicles, Safe Kids set up awareness material on one of the vehicles along with a street play group and moved 10 km around the city, tailing the fire brigades and rescue vehicles. Safe Kids reached out to more than


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1,65,000 citizens and children across Pune during the rally and distributed more than 10,000 Fire Safety at Home brochures. Fire Department also organized an exhibition where Safe Kids staged a street play highlighting the Home Safety Tips; Safe Kids distributed fire safety at home brochures. Shri Balasaheb Bodke, Chairman – Standing Committee, Pune Municipal Corporation appreciated the program resources developed by Safe Kids and suggested that it must reach every household in Pune, since it is a benchmarking knowledge on fire safety.

Displaying posters and hoardings across Pune With support from Pune Municipal Corporation (PMC) and the Fire Department, Safe Kids displayed 10,000 posters and 7 hoardings on fire safety at prominent locations in Pune city.

Awareness activities in the malls SKFI also organized awareness activities in Inorbit and Phoenix mall covering around 1,00,000 parents and children. With the help of street play and flash mob by a professional dance and theater group, we were able to spread awareness to a large number of parents and children.

carried out by SKFI throughout the week. Owing to the Press Conference, the program received wide coverage in 17 print media publications and 5 in online media. Print media included newspapers like Sakal Times, Maharashtra Times, Navbharat Times, Saamana and others. Online media included City News For U, India Education Diary, India CSR, NRI News 24X7.

Apart from that, the Fire Chief, Mr. Ranpise, had a radio interview with Aakashwani Pune on April 16. In the interview that was broadcasted throughout the week, Mr. Ranpise strongly advocated the work SKFI has been carrying out in ensuring citizen awareness and information on fire safety.

Press conference and media coverage SKFI with support from Honeywell India organized a press conference in Hotel Rendezvous, Pune on April 14. 22 reporters from various media houses attended the conference darting questions from the relevance of the Fire Service Week, to the agenda of activities to be Annual Report JUNE 2015 - MAY 2016


Partners of

‘Safe Kids at Home’ Program Safe Kids at Home program is sponsored by Honeywell India and it has been successfully implemented with the help of partner organizations. Safe Kids Foundation has partnered with the below mentioned organizations: BMSS (Brihanmumbai Mahapalika Shikshak Sabha)  Identity Foundation  New Vision  Hope for Children Foundation  CHF India Foundation Apart from these partners, Safe Kids Foundation is also working in close collaboration with:  Pune Municipal Corporation  Fire Department of Pune  Education Department  Burn Units  Sassoon Hospital  Surya Hospital  Paediatric Association of India - Pune chapter  HESA Teachers

GR Impact Appreciation in public by key GR stakeholders: Appreciation in public by key GR stakeholders: Shri. M.V. Deshmukh, Chief Fire Advisor to Government of Maharashtra Shri Kunal Kumar, IAS, Commissioner, Pune Municipal Corporation Shri Prashant Jagtap, Mayor, Pune Shri Balasaheb Bodke, Chairman, Standing Committee, Pune Municipal Corporation Shri Prashant Ranpise, Chief Fire Officer, Fire Department, Pune.

Chief Fire Officer, Mr. Prashant Ranpise recognizing Safe Kids contribution in the field of fire safety.

Mr. Kunal Kumar, Commissioner, PMC introducing Safe Kids to Mr. Prashant Jagtap, Mayor, PMC

 Honeywell Volunteers  Schools and various private and public hospitals.

Mr. Balasaheb Bodke, Chairman of the standing committee, PMC appreciating the program resources


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PR Impact November launch: 41 exposures including 12 tier -1 April Fire Service Week – 28 exposures, including 7 tier1, 10K posters, 7 hoardings, 275K people.

Social Media Safe Kids Foundation created an organic Facebook reach of 49,359 with its posts on Safe Kids at Home Program’s launch event, Fire Service Week and other educative pointers. 34 Tweets by Safe Kids Foundation on the same topics received more than 500 impressions on each Tweet. The  Instagram account was inaugurated with 8 image shares of the Home Safety launch program.

Annual Report JUNE 2015 - MAY 2016


Acknowledgement Safe Kids Foundation India is highly obliged to the esteemed donors FedEx and Honeywell for sponsoring ’Walk This Way’ and ‘Safe Kids at Home’ program respectively and for committing their support for a such a noble cause of saving the lives of millions of children in India. We also extend our heartfelt gratitude to Safe Kids Worldwide, Mumbai Traffic Police and Fire Department, Pune for graciously supporting us.


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