Argument and Persuasion

Argument and Persuasion

Persuasion In what ways are we already familiar with persuasion?  Why is it important to study persuasion?  Rhetorical Triangle https://is.byu...

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Persuasion

In what ways are we already familiar with persuasion?  Why is it important to study persuasion? 

Rhetorical Triangle

https://is.byu.edu/is/site/sample/engl316/secure/lesson2p3.htm

Forms of Persuasion 





Ethical appeal (ethos) – based on shared moral values and call upon an audience’s sense of right, justice, and virtue Logical/rational appeal (logos) – based on rational arguments that support sets of assumptions already accepted by the audience Emotional/value appeal (pathos) – based on acknowledgement of audience’s sympathies and beliefs and shows how the argument relates to the audience

Ethos/Credibility

Pathos/Emotion

Logos/Logic

Ethos

Ethos 

 

Credibility or ethical appeal Convincing by the character of the author/speaker Convincing by appeal to sense of morality

Credibility appeal

morganlivingston.wordpress.com

Credibility appeal

http://www.slideshare.net/dianakn oll/logos-ethos-and-pathos-inadvertising

Credibility appeal

nicolechirban.wordpress.com

Credibility appeal

dowkerclassroom.blogspot.com

Ethical appeal

Ethical appeal

propresobama.org

Ethos in text 

People—crippled or not—wince at the word ―cripple,‖ as they do not at ―handicapped‖ or ―disabled.‖ Perhaps I want them to wince. I want them to see me as a tough customer, one to whom the fates/gods/viruses have not been kind, but who can face the brutal truth of her existence squarely. As a cripple, I swagger. (Nancy Mairs, ―On Being a Cripple‖)  establishes her credibility and trustworthiness and authority to write about this subject by being honest  admits she is uncertain about her own motives and shows she understands the discomfort others’ have with this subject

Source: power point by First Year Composition staff at U. of South Florida

Logos

Logos 



Logical appeal Convincing through use of statistics, facts, evidence, etc.

Logical appeal (also credibility appeal)

www.fanpop.com

Logical appeal (also emotional)

chsamandaf.blogspot.com

Logical appeal

laura-lives-here.blogspot.com

Logos in text 

We don’t have single-sex toilets at home, and we don’t need them at the office. Then there’s also the small question of efficiency. I see my male colleagues waiting in line to use the men’s room, when the women’s toilet is unoccupied. Which is precisely why Delta Airlines doesn’t label those two bathrooms at the back of the plane as being solely for men and women. It just wouldn’t fly. (Ian Ayres)  evidence establishes the precedent that Ayres uses to compare to the current situation that she argues should be changed

Source: power point by First Year Composition staff at U. of South Florida

Pathos

Pathos 



Emotional appeal Convincing by appeal to feelings:  

  



Fear Humor Sadness Desire Nostalgia Etc…

Emotional appeal

jen6330.wordpress.com

Emotional appeal

dgrover507.blogspot.com

Emotional appeal

imgarcade.com

Pathos in text 

We shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrender. (Winston Churchill, speech to the House of Commons, June 4, 1940) 

note the use of anaphora which emphasizes the point and expresses passion and emotion. (which, in turn affects the audience emotionally)

Source: power point by First Year Composition staff at U. of South Florida

Your turn

zombierhetoriceng1020.wordpress.com

mitchellxblog.blogspot.com

www.poweranks.com

http://www.slideshare.net/dianaknoll/logosethos-and-pathos-in-advertising

jessicaachinwubaa.blogspot.com

mavdisk.mnsu.edu

http://www.slideshare.net/dianaknoll/logos-ethos-and-pathos-in-advertising

www.bet.com

www.coca-colacompany.com

In commercials



    

Google Chrome: Dear Sophie Nike Vapor Carbon Fly Cleats The Force:Volkswagen Commercial Mikey Likes Life Cereal Snuggle Fabric Softener Vitamin Water

In a speech

Atticus Finch’s closing argument 





From To Kill a Mockingbird Use three different colored highlighters to identify where the speech uses ethos, pathos, and logos (or several at the same time). Audio

In a written argument

“Rap Lyrics on Trial” 



Use three different colored highlighters to identify where the speech uses ethos, pathos, and logos (or several at the same time). Rap Lyrics on Trial - NYTimes.com

Now you find one Not enough time…

From one of the magazines 

 

You may not share magazines. Find an ad that uses as many of the forms of persuasion as possible. Don’t settle for only one form. Be ready to present these to the class on the document camera.