BRANDSCREEN AND XL AXIATA FORGE INTERNATIONAL PARTNERSHIP TO TRANSFORM PROGRAMMATIC MARKETING IN ASIA PACIFIC REGION
PARTNERSHIP WILL DELIVER UNIQUE PROGRAMMATIC ADVERTISING SOLUTION FOR INDONESIA. SYDNEY, Australia and JAKARTA, Indonesia — October 22, 2014 — Brandscreen and XL Axiata today announced an exclusive partnership that joins the market leadership of each company to transform programmatic marketing in the Southeast Asian markets. This partnership will create a first-of-its-kind programmatic advertising solution for the Indonesian market. Axiata selected Brandscreen’s market-leading demand side platform (DSP) because of the platform’s transparency, flexibility and Brandscreen’s clear commitment to a deep partnership with XL Axiata to provide solutions tailored to local markets. The partnership will leverage Axiata’s APAC market leadership in combination with Brandscreen’s real-time media buying platform and the recently acquired AdJuggler yield management platform for publishers. “The partnership, led by Neil Anderson in Sydney and Russell Jackson in Singapore, represents the culmination of months of hard work by both firms," said Robert Manning, Vice President, Asia Pacific for Brandscreen. "The teams worked hand-in-hand to identify a mutually beneficial solution. For Brandscreen, the partnership opens new Southeast Asian Markets. For XL Axiata, the partnership delivers an integrated technology platform to execute its international programmatic media strategies.” "Axiata is excited by what the partnership represents for our future. Brandscreen provides Axiata with exclusive access to market-leading technology and its built-in integration with key partners that will enable us to open new doors as digital media evolves.” said Kukuh Satrio, Product PT at XL Axiata Tbk. The partnership between XL Axiata and Brandscreen will transform how buyers and sellers manage real-time digital media campaigns and ultimately redefine the status quo in the region. The partnership’s offering will be grounded by three core capabilities: •
Market-leading media buying platform: a demand side platform (DSP) representing publishers offering tens of billions of daily ad impressions and integrated 3rd party data to improve the activation and targeting of media across the region;
Next generation exchange: an exchange that provides anti-fraud and brand safety measures as well as unique tracking and re-targeting tools to allow buyers to identify, segment, and target prospects across websites and regions;
Proven yield management system: a publisher ad server and supply side platform (SSP) that will empower XL Axiata and its media partners to better monetize the growing opportunity from programmatic buyers
“Programmatic media combined with the unparalleled speed of technology and digital media adoption—are transforming marketing and our industry in extraordinary ways. Our collective strengths will allow marketers to reimagine what's possible,” said Michael Jolly, Brandscreen CRO the Americas. “This alliance with XL Axiata will build on our momentum in bringing innovations to market globally. We are honored to be partnering with XL Axiata.” About XL Axiata: As one of Indonesia’s leading telecommunications service providers, XL offers an array of innovative telecommunications products and services ranging from voice, SMS and VAS to mobile data covering more than 90% of the population throughout Indonesia. In 2007, XL introduced the budget ‘IDR1/second’ programme, allowing more middle and lower income groups’ access to cellular services. PT XL Axiata Tbk. is one of the major cellular providers in Indonesia. PT XL Axiata Tbk. is 66.5% owned by Axiata Group Berhad through Axiata Investments (Indonesia) Sdn Bhd and public 33.5%, and is part of Axiata Group with Robi (Bangladesh), Smart (Cambodia), Idea (India), Celcom (Malaysia), M1 (Singapore), SIM (Thailand) and Dialog (Sri Lanka). For more information about XL Axiata, visit www.xl.co.id. About Brandscreen: Brandscreen offers a media buying platform that empowers marketers to more effectively invest in programmatic digital media. Brandscreen has lead innovation in technology-enabled digital media buying since creating one of the first demand side platforms (DSP) in 2007. Since then, Brandscreen has continued to innovate -- most recently delivering the industry's first digital-out-of-home (DOOH) marketplace. Brandscreen provides the underlying infrastructure, optimisation, intelligence and applications that power many of the world's leading media trading desks. Leading global marketing organizations including Interpublic Group (IPG), HAVAS, Omnicom Group, Publicis Group, WPP, Ogilvy, and Mediacom are using Brandscreen to more efficiently buy digital real-time media to reach their customers and prospects. Brandscreen is a wholly-owned subsidiary of Zenovia Digital Exchange Corporation. For more information about Brandscreen, visit http://www.brandscreen.com. About AdJuggler: AdJuggler, Inc. is a leading digital ad serving and supply-side platform for publishers, media companies, and ad networks. The platform provides a full-featured campaign and inventory management system for display, mobile, and video, as well as its Exchange Media Program, an intelligent programmatic engine for mediating direct advertisers and programmatic buyers based on a predicted value for each user. The Company currently serves more than 200 companies worldwide, and its platform reaches 75 million unique users each month. AdJuggler is a wholly-owned subsidiary of Zenovia Digital Exchange Corporation. For more information about AdJuggler, visit http:// www.adjuggler.com.