CALIFORNIA PIZZA KITCHEN LEADS PARTNERSHIP FOR TOWNSEND BELL INDY 500 EFFORT CPK and fashion industry leader Robert Graham will Serve as Co-Primary Sponsors of Andretti Autosport No. 29 Honda LONG BEACH, Calif. (April 16, 2016) – California native Townsend Bell will be partnering with a hometown brand for his 2016 Indianapolis 500 effort, as California Pizza Kitchen (CPK), the authority in creative dining with a California vibe, joins to lead the No. 29 car’s sponsorship for May’s historic race. The 100th Running will mark a first outing in Indy car racing for the global restaurant company born in Beverly Hills in 1985. Joining California Pizza Kitchen as a co-primary sponsor on the No. 29 will be Bell’s long-time sponsor and fashion industry leader, Robert Graham. The American Eclectic lifestyle brand will pull from its creative style to combine the influential design and complex patterns of Robert Graham with the globally-recognized branding of California Pizza Kitchen. “Being a California native, I cannot think of a better fit than California Pizza Kitchen to join our team for the 100th Running of the Indy 500,” said Bell. “It’s awesome to represent a brand that I grew up with here. I love the fact that you can enjoy artisanal California cuisine all across the U.S. thanks to CPK. I’m also proud to have Robert Graham on board again for 2016 and cannot wait to unveil the No. 29 car in May.” “California Pizza Kitchen couldn’t be more proud and excited to partner with Andretti Autosport and our friends at Robert Graham, another great California-born brand, to support Townsend Bell’s Indianapolis 500 effort,” said G.J. Hart, Executive Chairman and CEO at California Pizza Kitchen. “Much like the legendary Andretti family pushes the envelope in the sport of racing and Robert Graham takes wardrobe design to a whole new level, CPK is all about driving innovation forward when it comes to culinary experiences, from the iconic Original BBQ Chicken Pizza we invented in 1985 to our transformative new look and menu now available in our restaurants. We look forward to unveiling Townsend’s incredible car in the coming weeks and to cheering him on at the historic race this May.” Added Andretti Autosport CEO Michael Andretti, “It’s great to have California Pizza Kitchen come on board for Townsend’s Indy 500 program, especially as a new brand coming into the sport for such a historic event. To have California Pizza Kitchen’s partnership combined with Robert Graham’s continued support, the No. 29 car and Townsend are positioned for eye-catching success on all fronts.” The newly branded No. 29 will take to the track for Opening Day at the famed Indianapolis Motor Speedway on May 16. Indianapolis-based Andretti Autosport holds three Indianapolis 500 victories with the late Dan Wheldon (2005), Dario Franchitti (2007) and Ryan Hunter-Reay (2014). Bell completes Andretti Autosport’s five-car line up for the 2016 Indianapolis 500 joining teammates Marco Andretti (No. 27 Snapple Honda), Ryan Hunter-Reay (No. 28 DHL Honda), Carlos Muñoz (No. 26 Honda) and Alexander Rossi (No. 98 Castrol Edge / Curb Honda).
Keep up to date on all things Andretti via Twitter with @FollowAndretti and for more information please visit AndrettiAutosport.com. About California Pizza Kitchen In 1985, California Pizza Kitchen (CPK) opened its first restaurant in Beverly Hills and introduced diners to innovative California-style pizza. Since then, CPK has launched what has become a global brand known for creative California cuisine. Today, CPK is approaching 300 restaurants in 15 countries and 218 cities around the world. Dedicated to a unique dining experience, CPK is now introducing its Next Chapter featuring reimagined menus, open kitchens, and unique renovations in all restaurants across the country. For more information on California Pizza Kitchen, visit cpk.com. Follow CPK on Twitter at @calpizzakitchen (#NEWCPK), Instagram at @californiapizzakitchen and like us on Facebook at www.facebook.com/californiapizzakitchen. About Andretti Autosport Based in Indianapolis and led by racing legend Michael Andretti, Andretti Autosport boasts a wide racing portfolio rooted in tradition and designed for success. Together with Andretti Formula E and Volkswagen Andretti Rallycross, Andretti Autosport fields multiple entries in the IndyCar Series and Indy Lights, along with entries in the FIA Formula E Championship and Global Rallycross. The company boasts four IndyCar Series championships (2004, 2005, 2007, 2012), two Indy Lights titles (2008, 2009), one Pro Mazda championship (2013) and one USF2000 championship (2010) and has captured victory at the famed Indianapolis 500 three times (2005, 2007, 2014). Additionally, the team holds two XGames Gold Medals (2014, 2015) and one Global Rallycross championship (2015). To share in the Andretti story, please visit online at AndrettiAutosport.com and follow along on Twitter via @FollowAndretti. About Robert Graham Robert Graham, a wholly owned subsidiary of Differential Brand Group (NASDAQ:DFBG), is an Americanbased company born in 2001. Since its launch, Robert Graham has been providing sophisticated, eclectic style to the fashion market with an intention of inspiring a global movement. Robert Graham received the 2014 "Menswear Brand of the Year" award from the American Apparel & Footwear Association. Robert Graham now operates freestanding stores in 30 locations nationwide. The brand also sells at luxury department stores and boutiques, and it has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, and Vancouver (www.robertgraham.us). Robert Graham is the essence of 'American Eclectic.' For more information, please visit Robert Graham’s website at: www.robertgraham.us. Media Contact: Andretti Autosport Ryann Rigsby, 610.909.7312 California Pizza Kitchen Kathleen Bush 310-342-5020 [email protected]