Got Milk Campaign Source: http://www.milkinggotmilk.com/campaign-history/
Background information about the company The ads would typically feature people in various situations involving dry or sticky foods and treats such as cookies and peanut butter. The person then finds himself in an uncomfortable situation due to a full mouth and no milk to wash it down. At the end of the commercial the character would look sadly to the camera and boldly displayed would be the words, "Got Milk?". he first Got Milk advert ran in October 1993, and featured a hapless history buff (played by Sean Whalen) receiving a call to answer a radio station's $10,000 trivia question (voiced by Rob Paulsen), "Who shot Alexander Hamilton in that famous duel?" The man's apartment is shown to be a private museum to the duel, packed with artifacts. He answers the question correctly, but because his mouth is full of peanut butter and he had no milk to wash it down, his answer was unintelligible. The ad, directed by Hollywood director Michael Bay, was at the top of the advertising industry's award circuit in 1994. From 1994-1995, fluid milk sales in the 12 regions totaled 23.3 billion pounds, and increased advertising expenditures amounted to $37.9 million. In 2002, the ad was named one of the ten best commercials of all time by a USA Today poll, and was run again nationwide that same year. It has since been featured in numerous books on advertising and is being used in case studies at top-flight programs around the country. The slogan "got milk?" was licensed to the National Milk Processor Board (MilkPEP) in 1998 to use on their celebrity print ads, which since 1995, included celebrities from the fields of sports, media and entertainment, as well as fictional characters from TV and film such as The Simpsons and Batman, posing in print advertisements sporting a "milk mustache", employing the slogan, "Where's your mustache?"
Philosophy ”Got Milk?” by Goodby Silverstein & Partners Got milk? is an American advertising campaign encouraging the consumption of cow’s milk created for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. Got Milk? is one of the most famous commodity brand campaigns in the United States. The first Got Milk? advert ran on October 29, 1993, directed by Michael Bay, and was at the top of the advertising industry’s award circuit in 1994. From 1994 to 1995 fluid milk sales in the 12 regions totaled 23.3 billion pounds, and increased advertising expenditures amounted to $37.9 million. In 2002 the ad was named one of the ten best commercials of all time by USA Today poll, and was run again nationwide the same year.