center for media and design - Santa Monica College Foundation

center for media and design - Santa Monica College Foundation

SANTA MONICA COLLEGE CENTER FOR MEDIA AND DESIGN DESIGNING THE FUTURE THE LINES BETWEEN TRADITIONAL AND NEW MEDIA CONTINUE TO BLUR AS NOVEL TECHNO...

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SANTA MONICA COLLEGE

CENTER FOR MEDIA AND DESIGN

DESIGNING THE FUTURE

THE LINES BETWEEN TRADITIONAL AND NEW MEDIA CONTINUE TO BLUR AS NOVEL TECHNOLOGIES AND DESIGN PLATFORMS EMERGE AT A DIZZYING PACE. IN THIS RAPIDLY EVOLVING DIGITAL AGE, THE ONLY CONSTANT IS

CHANGE.

SANTA MONICA COLLEGE MUST REMAIN VERSATILE AND FARSIGHTED TO STAY AHEAD OF SUCH SHIFTS IN THE MEDIA LANDSCAPE. WE MUST GIVE OUR STUDENTS THE TOOLS THEY NEED TO BOTH SUCCEED AND LEAD FAR INTO THE

FUTURE.

NAVIGATING NEW FIELDS

AS DIGITAL TECHNOLOGY AND THE MULTIMEDIA AGE CONTINUE TO EVOLVE, VISUAL LITERACY, COMPREHENSION, COMMUNICATION, AND CREATIVITY WILL BECOME EVER MORE CRUCIAL TO SUCCESS AND INNOVATION.

2

SMC’s partnership with media and tech companies results in many experiential, internship, and job opportunities for our students and graduates.

Located in the heart of the area known as Silicon Beach —  home to major media firms and some 500 technological startups — the new Center for Media and Design at Santa Monica College will unite all SMC programs focused on media content development and design. EMPOWERING NEW VOICES

all housed in state-of-the-art spaces that

To prepare students for careers in these

provide the flexibility to accommodate future

highly collaborative fields and to nurture new

technological advances.

directions in media development, the Center for Media and Design will bring together synergistic programs to form an empowering and creative community of new voices and talent. SMC’s dedicated faculty will teach skills necessary to be successful and create opportunities for discovery and exploration,

The Center for Media and Design will also be an essential part of SMC’s leadership in Southern California’s portion of the White House’s TechHire Initiative, aimed at quickly training people for jobs and connecting them with employers in the growing field of information and communications technology.

COLLABORATIVE CULTURE As collaboration is essential to most professions, the Center for Media and Design encourages budding young talents to work together, fostering relationships that will extend far beyond their time at SMC to form new generations of start-up enterprises.

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INCREASING ACCESS AND OPPORTUNITY

THE 21ST CENTURY ECONOMY IS GLOBAL IN SCOPE, AND ITS WORKFORCE DEPENDS ON EMBRACING DIVERSITY IN ALL ITS FORMS BY OPENING PATHWAYS OF OPPORTUNITY SO THAT EVERYONE CAN ACHIEVE THEIR FULLEST POTENTIAL.

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SMC’s affordability ensures that students can explore and hone their abilities in such leading-edge areas as the pioneering new Bachelor’s Degree in Interaction Design without burdening themselves with debt.

Expanding career horizons for underserved and firstgeneration college-bound students is a major priority for Santa Monica College. A DIVERSE, INCLUSIVE STUDENT BODY

PIONEERING AND AFFORDABLE EDUCATION

More than a third of the students at SMC

SMC is the only California community

are first-generation college-bound, while

college to develop a new design technology

nearly 50 percent come from families

Bachelor’s Degree program — a direct

whose parents did not complete two years

response to the needs of this thriving Los

of college. The Center for Media and Design

Angeles industry sector. This new Bachelor’s

will open a wide spectrum of career paths

Degree in Interaction Design (IxD) — which

for these talented students by training them

centers on enhancing the technology

with the most advanced equipment available

user’s experience — is only available at

and, more importantly, instilling in them the

two other private universities in California,

critical and creative skills needed to develop

with an average four-year degree costing

new concepts and experiences on evolving

approximately $160,000. The four-year

platforms so they can meaningfully contribute

Bachelor’s Degree at SMC will cost just

to the ongoing content revolution.

over $10,000.

PREPARING FOR SUCCESS The Center for Media and Design is SMC’s newest initiative and brings students from diverse backgrounds together for thorough and relevant preparation to succeed in careers that are defining the 21st century.

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A GAME CHANGER SPOTLIGHT STORY

Jacqueline “Yurika” Imai wanted to be an animator

Jacqueline “Yurika” Imai

from an early age. After earning a math degree

Entertainment Technology

from the University of California, San Diego, and taking courses at California Institute of the Arts, she decided SMC was the place to turn her longheld dream into a viable career path.

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“THE DECISION TO COME TO SMC WAS TRULY A GAME CHANGER. I DRANK UP EVERYTHING I LEARNED AT SMC. IT HELPED ME SO MUCH, TO THE POINT WHERE A COUPLE OF STUDIOS NOTICED ME. THAT’S A HUGE DEAL FOR A STUDENT.”

“A CalArts professor recommended SMC,” she says. “As

Ultimately, Yurika plans to work in feature animation, but

someone who already went through college, I wasn’t in

she is also dabbling in game design.

a hurry to dive back into another four-year program. The affordability was nice.”

She is grateful for the opportunities that have arisen and appreciates SMC’s help in the networking process. “The

Yurika now calls the decision to come to SMC “a game

classes were wonderful, but it was really the people that I

changer” in terms of building her future.

met at SMC who stood out,” Yurika says. “You get the full

The skills she learned enabled her to assemble a demo reel that attracted attention from a number of animation companies. “I had the good fortune to work as a character animator for two different studios,” she says. “And now I’m

support of your peers, and the professors had undying patience and were willing to share their knowledge and give critiques and suggestions on my animation without any sugarcoating. That was important for me.”

in the process of interviewing for a third.”

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SPOTLIGHT STORY

Kevin Maxwell was determined to tell the story

Kevin Maxwell

of his grandmother Cora’s struggles against

Film Studies

racism, violence, and domestic abuse in the 1960s Jim Crow South. SMC provided the means and mentorship to turn his dream into a reality that screened at the 2016 Cannes Film Festival.

CANNES-DO SPIRIT

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Kevin has had a long journey from his career as a

Kevin originally planned to make Cora a full-length

Homeland Security agent to having his work shown at

documentary but struggled to find funding while running

the iconic, world-famous event. It accelerated when

a business and supporting his family. When he discovered

he enrolled in Film 31, which begins the three-course

SMC, everything fell into place. The program provides

sequence taught by Professor Salvador Carrasco that

students with the support and resources to achieve their

emphasizes hands-on production.

best work, he says, and also fosters camaraderie.

Cora is one of six short films produced in the capstone

After finishing his associate’s degree, he plans to transfer

course, Film 33, and the second to be selected for the

to a major film school. But he knows his SMC training will

Cannes Emerging Filmmaker Showcase. Kevin’s film has

serve him well throughout his career.

also been shortlisted for the British Academy of Film and Television Arts (BAFTA) U.S. Student Film Award.

As for Cora’s future, he plans to turn it into a feature film. “There’s so much more of the story to tell.”

“SMC HAS A PHENOMENAL FILM PROGRAM, AND IT’S MEANT EVERYTHING TO ME. THE EQUIPMENT AND THE RESOURCES ARE INCREDIBLE, AND THE OPPORTUNITIES PROFESSOR SALVADOR CARRASCO PROVIDES ARE LIFE-CHANGING. HE WANTS THE BEST OUT OF EACH STUDENT, AND HE PUSHES AND CHALLENGES US TO DELIVER OUR FINEST WORK.”

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BUILDING OPPORTUNITY SPOTLIGHT STORY

Flora Barndt and her husband own a construction

Flora Barndt

company that specializes in kitchen and bathroom

Interior Architectural Design

design. When their children became old enough for

Barndt Construction

her to return to full-time work, she decided to first expand her professional skills at SMC.

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“SMC IS GREAT NOT ONLY FOR PEOPLE COMING OUT OF HIGH SCHOOL, BUT ALSO FOR THOSE WHO WANT TO CHANGE OR STRENGTHEN THEIR CAREER WITHOUT INVESTING AN ENORMOUS AMOUNT OF MONEY.”

“The Interior Architectural Design program worked

“Working on a team teaches you to be flexible, but you

perfectly for me,” she says. The hands-on studio classes

also need to know when to take charge if something’s

helped her build upon her artistic talent by adding

not going well,” she says. “Decisions sometimes need to

computer-aided design (CAD) to her repertoire. Now

be made on the spur of the moment, without crushing

Flora employs her CAD rendering skills to enhance the

the other person’s idea.” Since most of her teammates

couple’s business as well as cultivate clients of her own.

in the competition were from four-year institutions, the

While working with her husband and in team projects at SMC had already instilled a strong sense of collaboration, Flora further honed these skills at

experience also demonstrated to Flora that her SMC education could match — or even surpass — training from competing programs.

an International Interior Design Association (IIDA)

“I feel so empowered by the skills I’ve learned at SMC,”

competition, in which her team earned second place.

she says. “I’m more confident with clients, because I

The competition places five students from different

know I can deliver what they want.”

institutions on each team.

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OUR PROGRAMS

COLLABORATIVE SKILLS, ORGANIZATIONAL DRIVE, AND CREATIVE RISK-TAKING ARE AMONG THE QUALITIES THAT ENABLE STUDENTS TO GO FROM ASPIRANTS TO EXPERTS IN ENGAGING AUDIENCES AND CLIENTS.

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The Center’s interrelated academic disciplines offer an ideal educational grounding for both career success and future studies.

The Center’s approach emphasizes collaboration, hands-on learning, and experimentation, providing opportunities to leverage the blurring of distinctions between traditional disciplines. FOUNDATION FOR CAREER SUCCESS

Graphic Design

Each of the Center’s core instructional

The longstanding Graphic Design program

programs fosters career success while also

serves students wanting to build skills for

effectively preparing students who plan to

careers in the field, including print, motion,

transfer to a four-year college or art school.

user experience, and web and mobile design. The Graphic Design program prepares

Entertainment Technology

students to enter the industry “job-ready”

The Entertainment Technology program

with courses ranging from foundation studio

offers certificates and associate degrees in

classes that emphasize design process,

animation, digital media, post production,

to courses that focus on project-based,

game design, and digital effects. The courses

collaborative learning.

are well-rounded and the training rigorous. Students develop professional portfolios, learn teamwork, and gain access to numerous internship opportunities.

Entertainment Technology

Interaction Design

Graphic Design

CENTER FOR MEDIA AND DESIGN

Media Content Development

Interior Architectural Design

Critical Film Studies

BRINGING IT ALL TOGETHER The Center will provide a unified, interdisciplinary home for SMC’s media content development and design disciplines.

Film Production

13

As one of the nation’s top community colleges for transfers to four-year institutions, SMC attracts students not only from California but also from the rest of the U.S. and some 116 foreign countries. Interaction Design

interior spaces, as well as set design.

Interaction Design is an innovative new

The program provides students with the

baccalaureate degree program that blends

professional and creative skills to serve their

the fields of design, user experience, and

community with innovative interior spaces

technology to create user-friendly experiences

that are functional and safe.

with the platforms people use every day, such as smart appliances, mobile devices, and the web. Interaction designers ensure that products are appealing, effective, and intuitive for users. In this program, students will develop proficiency in the skills necessary to enter this well-paid and exciting field.

Media Content Development encompasses broadcasting, journalism, and film and media studies. The unifying element linking these programs is the examination of communication in all its forms — from filmmaking, news video production, and

Interior Architectural Design

technical direction to news writing, page

The award-winning Interior Architectural

design, and photography. The Corsair student

Design program prepares students to apply

newspaper and KWRF student radio station

artistic principles and techniques to the

will also move to the new Center for Media

professional planning, designing, equipping,

and Design.

and furnishing of residential and commercial

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Media Content Development

Film Production

Promo Pathway

SMC’s Film Production program gives

This unique industry partnership program

students hands-on experience in all facets

prepares students for entry-level

of the filmmaking process, including pre

employment in entertainment promotion

production, production, and — in collaboration

and marketing production. This industry

with the Entertainment Technology

sector includes writing/producing/editing

program — post production in a professional

and design of on-air and off-air promotions,

environment using state-of-the-art equipment

commercial advertisements and public service

(including 4K RED technology). Students

announcements, and ancillary areas such as

learn the art and craft of filmmaking/digital

media strategy and planning, public relations,

video production and produce original work

publicity, and broadcast/Internet/interactive

on a variety of platforms, including narrative

media marketing and production.

and documentary films, commercials, music videos, and Internet content.

STUDENT SUCCESS The value and success of these programs are

Critical Film Studies

evident in the acclaim and awards garnered

The Critical Film Studies program offers

by student works, as well as the many job

classes in film aesthetics/theory, film history,

placements and continuing employment of

genres, leading filmmakers, and gender/

SMC students and graduates. Within the

cultural film studies. Students learn to apply

SMC community, these creative disciplines

critical thinking and aesthetic judgment skills,

are sought out by other campus programs to

both verbally and in writing, to the analysis of

collaborate on a myriad of projects, from world

film as an art form, entertainment medium,

premiere musicals to broadcasting athletic

and cultural text. They also learn to express

games, and from promotional materials and

themselves creatively by developing the skills

videos to documentary production.

and applying the techniques necessary to communicate effectively using the specialized language of global filmmaking.

SUPPORTING STUDENTS No matter which career path they want to pursue, students will have the facilities, flexibility, and support needed to foster and explore their futures.

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SPOTLIGHT STORY

Stockholm native Amanda Sanchez quit her job as a

Amanda Sanchez

sommelier to travel the world. But once she landed

Interaction Design

in Los Angeles, she found a home here and — thanks to SMC — a future in interaction design.

UNIVERSAL LANGUAGE

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After a fellow Swede introduced her to SMC, Amanda

about the new program, “it felt like the stars were

was excited to start classes but unsure of what field

aligning for me,” she says.

to pursue. A writer in her spare time in Sweden, she harbored a drive to create but felt limited by language. A couple of graphic design classes sparked her interest and, as she advanced in the program, she found a new creative outlet in visual design — specifically interaction design. “There are other ways to express myself than just writing, and they’re universal.”

“I was drawn to web and interactive work because of their human component,” she adds. “Interaction design combines the human element with my creative side.” Amanda gained experience working on the SMC Design Technology department and Interaction Design program websites, as well as through an internship at design agency Eat.Sleep.Work. She also found a mentor in

After completing her associate’s degree, Amanda will

Interaction Design faculty leader Jamie Cavanaugh.

become one of the first students in SMC’s Bachelor’s

“She’s definitely a big reason why I’m so sure of what I

Degree program in Interaction Design. When she learned

want to do with my future,” Amanda says.

“T HE DESIGN FIELD IS SO BROAD, IT CAN BE DIFFICULT TO FOCUS. THE SMC FACULTY ARE GREAT MENTORS AND SO FAMILIAR WITH THIS WORLD. THEY REALLY HELP US FIND OUR CAREER PATH.”

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LEAP OF FAITH SPOTLIGHT STORY

After serving in the U.S. Marines and attending

Tony Benitez

SMC, Tony Benitez transferred to California State

Promo Pathway inaugural class

University, Dominguez Hills, earning a Bachelor’s

valedictorian; Writer/Producer,

Degree in Digital Media Arts. Still, he struggled to

On-Air Marketing, Lifetime Network

find work in the field he loved, so he returned to SMC for scriptwriting classes — “anything like that I could get my hands on,” he says.

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“I WOULDN’T BE IN THE POSITION I AM NOW IF NOT FOR SANTA MONICA COLLEGE. I’M HUGELY INDEBTED TO THE COLLEGE AND THE WHOLE PROMO PATHWAY PROGRAM.”

An SMC job fair led to an internship at the local Fox

“After the program, I got another internship at the

affiliate. He landed a job at Fox, scheduling promotional

Lifetime channel,” he says. This time, he says, “as an

spots for The Simpsons, American Idol, and other shows,

intern, I was producing stuff that was actually getting

when he heard about Promo Pathway, then recruiting

on the air.” When his internship ended, Tony was offered

its inaugural cohort. Out of more than 300 applicants,

a full-time position. He is currently a writer/producer for

Tony was among the first 25 students in the pioneering

on-air marketing at Lifetime, where he has worked for

program.

four years.

He took a leap of faith and quit his job, even after they

“SMC’s resources and network help you on your

offered him more responsibility and money, so he could

career path,” he says. “I will probably take additional

focus on gaining new, more marketable skills through

scriptwriting classes, just to strengthen me more,

Promo Pathway.

because SMC is a school I trust. It’s my go-to institution.”

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SPOTLIGHT STORY “T he faculty in the Graphic Design Justin Martin program have lots of expertise Graphic Design and provide invaluable resources Interaction Design to prepare us as we build our own real-world experience.”

After completing his Associate’s Degree in Graphic Design at SMC, Justin Martin received scholarships to several arts colleges and four-year universities. After completing a year in an arts college BFA program, he found the courses less advanced than those offered at SMC, so he returned to pursue the new Bachelor’s Degree in Interaction Design.

EYE ON THE FUTURE

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“The Interaction Design degree caters to what’s

you artistically and creatively,” he says. “You’re not just

happening now and where the field is headed,” he says.

learning the programs but how to apply them in working

“While some people have to learn interaction design on

with clients.” He also appreciates the experience and

the job, those of us at SMC will already have the edge

diversity of the faculty and his classmates. “It’s a great

with two years of training.”

networking pool.”

Before starting SMC in 2012, Justin attended Art and

While he ultimately wants to start his own multimedia

Design High School in New York and then served six

design company, Justin first wants to build on his

years in the Navy. “I felt the need to go back to my artistic

professional experience by working for a record label or

side,” he says. “I was trying to figure out how to combine

large studio. He is confident that SMC is providing the

my background in illustration with the data-entry skills I

grounding he needs to achieve his professional goals.

learned in the military.”

“SMC has helped me make an enjoyable transition from

Justin found the combination of graphic design and SMC

being in the military to starting my career in graphic and

to be the perfect fit. “The assignments at SMC test

interaction design.”

“LOS ANGELES IS AHEAD OF THE CURVE IN NEW TECHNOLOGY, MOBILE DESIGN, WEB DESIGN, AND SOCIAL MEDIA. SMC IS ONE OF THE FEW PLACES WHERE YOU CAN EARN A BACHELOR’S DEGREE IN INTERACTION DESIGN, WHICH PREPARES STUDENTS FOR SUCCESS IN THOSE AREAS.”

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BUILDING THE FUTURE

TRANSMEDIA ARTS HAVE NO BOUNDARIES BETWEEN DISCIPLINES, AND CREATIVITY WILL FLOW SEAMLESSLY AS STUDENTS WORK TOGETHER AND WITH FACULTY MENTORS TO ENHANCE THEIR TALENTS AND EXPAND THEIR HORIZONS.

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Santa Monica College is reconstructing, reconfiguring, and expanding our current entertainment and technology facilities on Stewart Street, transforming the complex into the visionary Center for Media and Design. A DYNAMIC NEW CAMPUS

50,000-square-foot teaching facility and

Building the new Center for Media and Design

construction of a 30,000-square-foot

will enable SMC to unite our instructional

instructional wing; a separate new three-story

programs in film production and critical

building for KCRW; and a seven-level parking

studies, entertainment technology, graphic

structure equipped with EV charging stations.

design, interior architectural design, media content development, and our new baccalaureate degree program in interaction design in state-of-the-art spaces that foster collaboration, creativity, and innovation.

CREATIVE COMPLEX The new Center for Media and Design campus will be located in the heart of the burgeoning Creative District in Santa Monica.

A beautiful 18,000-square-foot landscaped courtyard with water features and an outdoor performance stage will be showcased in the center of the complex. The campus will also meet Leadership in Energy and Environmental

Completion of the 3.5-acre campus is

Design (LEED) Silver Certification standards

scheduled for Spring 2017. Designed by

for sustainability and use of environmentally

Clive Wilkinson Architects, the project

conscious materials.

encompasses renovation of an existing

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The new campus will house stateof-the-art spaces that provide the flexibility to accommodate future technological advances.

ADVANCED, COLLABORATIVE SPACES The two-story, 80,000-square-foot Media and Design instructional facility will include an 180-seat auditorium, a large production suite with control booths for broadcasting and film, multiple editing bays for post-production work, high-end computer classrooms, and a radio broadcast suite as well as classrooms, collaboration spaces, and other student support services and amenities.

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PARKING STRUCTURE (top) The Center’s parking structure will provide space for 430 vehicles. COURTYARD ENTRANCE LOBBY (left) The Courtyard Entrance Lobby will be one of the most visible and utilized spaces on the campus.

GATHERING SPACES (bottom) The campus will include numerous study and meeting spaces to facilitate collaboration and interaction among students and faculty.

COMPETITIVE EDGE Some 2,000 students will take classes or work on individual or group projects on the campus. Students will also have competitive internship opportunities at KCRW, which will be housed on the campus, as well as at numerous nearby tech and media companies.

This is a naming opportunity. Please refer to pages 28–31 for additional opportunities.

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AUDITORIUM (above) The new 180-seat auditorium will provide meeting space for special events, screenings, and large classes. MEDIA WING ALCOVE (above right) An open lounge and workspace area will encourage collaboration.

COMPUTER LAB A large, glasswalled lab will provide a state-of-the-art space for students to work on graphics and post-production assignments.

The Center for Media and Design will increase visibility for and accessibility to Santa Monica College.

STRATEGIC LOCATION The Center for Media and Design will occupy a strategically advantageous location near major entertainment and technology companies. In addition to convenient parking, the campus is near both light rail and bus routes.

This is a naming opportunity. Please refer to pages 28–31 for additional opportunities.

26

CAFÉ A new café will offer convenient dining and an additional space for informal gatherings.



TH

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ST RE ET

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L SY

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V AA

EN

UE

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LOCATION The new Center for Media and Design will be housed at the corner of Stewart Street and Pennsylvania Avenue. O LY

PUBLIC ACCESS The campus will be located near the LA Metro Expo Line stop at Bergamot Station.

MPI

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AR

TS

E VA

TR

EE

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IO N X P O S IT

BOULE

VA R D

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MEDIA WING

The new 30,000-square-foot addition will house a post-production classroom, a student radio station and production suite, multiple editing bays, a television and film production studio with control rooms, an art studio, café, and a new auditorium.

LEVEL 1 PRODUCTION STUDIO

CAFÉ

Used primarily for film production and broadcasting classes and for student projects, the suite will include large audio and video control booths. The studio will also be used for post-production and green-screen special effects.

The new café will provide students, faculty, and staff with a convenient dining and informal meeting space in the center of the site.

COURTYARD ENTRANCE LOBBY The Entrance Lobby from the courtyard will be a grand space and prime gathering spot for students and faculty from throughout the campus.

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AUDITORIUM

AUDITORIUM/PRODUCTION SUITE LOBBY

This 180-seat auditorium will be used for large classes, screenings, and special events, as well as for final mixing of student-produced films. When not in use for SMC or KCRW events, the facility will provide a much-needed large meeting space on the Westside that can be rented out for community events, increasing visibility for the naming donor and SMC.

This inviting, two-story space will be a gathering place for audiences attending events, as well as students working in the production studio.

The facility is designed from the ground up to encourage the type of collaboration critical to success in today’s evolving media environment.

LEVEL 2 RADIO BROADCAST SUITE

INTERACTION DESIGN CLASSROOM

This full suite will feature four voice booths, three production booths, two radio control rooms, and a radio interview area. The suite also will provide a backup radio broadcast facility for KCRW.

This classroom will be dedicated to the new Interaction Design Bachelor’s Degree program, building student proficiency at the intersection of the fields of design, user experience, and technology.

MEDIA WING ALCOVE Upstairs in the renovated Media Wing, an open lounge and workspace area will provide another major student gathering area.

ART STUDIO/CLASSROOM This studio accommodating traditional artistic media will also feature equipment for shooting animation cells derived from drawing classes.

INTERIOR ARCHITECTURAL DESIGN SUITE This specialized classroom, with a connected materials room, will support all Interior Architectural Design courses.

COMPUTER CLASSROOM Seven computer-equipped classrooms, including one dedicated to post production, will serve students in a variety of programs.

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DESIGN WING

The newly renovated 50,000-square-foot instructional facility will house computer, design, and general education classrooms, faculty offices, the Student Services offices, newspaper production, tutoring lab, computer lab, meeting rooms, and collaboration spaces.

LEVEL 1

COMPUTER CLASSROOMS Seven computerequipped classrooms, including one dedicated to post production, will serve students in a variety of programs.

JOURNALISM PRODUCTION SUITE Two connecting rooms with computers will serve as production layout areas or meeting spaces for the Corsair student newspaper.

TABLE CLASSROOMS Equipped with modular tables for flexible configurations, these classrooms will support a number of drafting and sketching courses.

STUDENT SERVICES The Student Services offices and lobby will become a frequently visited destination, with entrancearea seating and data ports to provide study space and a venue for informal meetings.

30

STEWART STREET ENTRANCE LOBBY The Entrance Lobby at the front of the building, off of Stewart Street, will provide a highly visible space for all who come to the instructional facility and will feature comfortable seating and data ports, encouraging students, faculty, and staff to gather informally.

These state-of-the-art facilities will equip students to put their classroom learning to practical use. No matter how technology advances, SMC students will always be ready.

LEVEL 2 GENERAL EDUCATION CLASSROOMS These traditional lecture classrooms will serve students across all disciplines.

COMPUTER LAB The large, open, glasswalled lab will be equipped with high-end workstations for students to work on digital projects outside of the classroom.

DESIGN WING STUDENT ALCOVE On the second floor of the Design Wing, this area includes an open lounge and workspace area that will become an important student gathering area in the new facility.

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WE NEED YOU. “SMC NEEDS PHILANTHROPIC PARTNERS WHO UNDERSTAND THE POSITIVE IMPACT THIS ENTERPRISE WILL HAVE ON OUR STUDENTS, ON THE REGION’S ECONOMY, AND ON THE ADVANCEMENT OF INNOVATION AT THE INTERSECTION OF MEDIA, DESIGN, AND TECHNOLOGY.” DR. KATHRYN E. JEFFERY, SMC SUPERINTENDENT/PRESIDENT

DESIGN KBDA, Los Angeles WRITING Susan L. Wampler PHOTOGRAPHY Josh Sanseri ARCHITECTURAL RENDERINGS Clive Wilkinson Architects

Your partnership will help ensure timely completion of SMC’s dynamic Center for Media and Design and bolster our ability to nurture new generations of innovative talent in these rapidly evolving and increasingly vital fields.

1900 Pico Boulevard Santa Monica, California 90405 310.434.4215 santamonicacollegefoundation.org



CENTER FOR MEDIA AND DESIGN NAMING OPPORTUNITIES $35 MILLION Center for Media and Design A gift to name the Center for Media and Design site will forever associate the donor’s name with this highly visible new academic complex in the heart of Silicon Beach and Santa Monica’s Creative District. The donor’s name will be prominently displayed on campus signage and included in all SMC and KCRW print and digital references to the campus, including annual reports, press releases, and websites.

$15 MILLION Media and Design Academic Complex The two-story, 50,000-square-foot instructional building that previously housed SMC’s Academy of Entertainment & Technology is being fully renovated and reconfigured, including construction of a new two-story, 30,000-square-foot addition. This dramatically upgraded facility will provide a unified home for all of the college’s media content and design programs: entertainment technology, film production and critical studies, graphic and interior architectural design, and media/content development programs, and the new interaction design baccalaureate program.

$10 MILLION Design Wing The newly renovated 50,000-square-foot instructional facility will house computer, design, and general education classrooms, faculty offices, the Student Services offices, newspaper production, tutoring lab, computer lab, meeting rooms, and collaboration spaces. Media Wing The new 30,000-square-foot addition will house a post-production classroom, a student radio station and production suite, multiple editing bays, a television and film production studio with control rooms, an art studio, café, and a new auditorium.



$3 MILLION Auditorium This 180-seat auditorium will be used for large classes, screenings, and special events, as well as for final mixing of student-produced films. When not in use for SMC or KCRW events, the facility will provide a much-needed large meeting space on the Westside that can be rented out for community events, increasing visibility for the naming donor and SMC.

$1 MILLION Auditorium/Production Suite Lobby This inviting, two-story space will be a gathering place for audiences attending events, as well as students working in the production studio. Courtyard Entrance Lobby The Entrance Lobby from the courtyard will be a grand space and prime gathering spot for students and faculty from throughout the campus. Stewart Street Entrance Lobby The Entrance Lobby at the front of the building, off of Stewart Street, will provide a highly visible space for all who come to the instructional facility and will feature comfortable seating and data ports, encouraging students, faculty, and staff to gather informally. Production Studio Used primarily for film production and broadcasting classes and for student projects, the suite will include large audio and video control booths. The studio also will also be used for post- production and green-screen special effects. Student Services The Student Services offices and lobby will become a frequently visited destination, with entrance-area seating and data ports to provide study space and a venue for informal meetings.





$750,000 Design Wing Student Alcove On the second floor of the Design Wing, this area includes an open lounge and workspace area that will become an important student gathering area in the new facility. Media Wing Student Alcove Upstairs in the renovated Media Wing, a similar open lounge and workspace area will provide another major student gathering area. Café The new café will provide students, faculty, and staff with a convenient dining and informal meeting space in the center of the site.

$650,000 Radio Broadcast Suite This full suite will feature four voice booths, three productions booths, two radio control rooms, and a radio interview area. The suite also will provide a backup radio broadcast facility for KCRW.

$500,000 Journalism Production Suite Two connecting rooms with computers will serve as production layout areas or

meeting spaces for the Corsair student newspaper.

$400,000 Computer Lab The large, open, glass-walled lab will be equipped with high-end workstations for students to work on digital projects outside the classroom.





$250,000 Design-Table Classrooms (2 total) All Media and Design programs will share these two classrooms outfitted with design tables and computers. Interior Architectural Design Suite This specialized classroom, with a connected materials room, will support all Interior Architectural Design courses. Art Studio/Classroom This studio accommodating traditional artistic media will also feature equipment for shooting animation cells derived from drawing classes. Computer Classrooms (7 total) Of these seven computer-equipped classrooms, one will be dedicated to post production, while the others will serve students in a variety of programs. Interaction Design Classroom This classroom will be dedicated to the new Interaction Design bachelor’s degree program, building student proficiency at the intersection of the fields of design, user experience, and technology.

$100,000 General Education Classrooms (12 total) These 12 traditional lecture classrooms will serve students across all disciplines.

$75,000 Tutoring Lab The Tutoring Lab will be staffed to augment students’ English and math skills outside the classroom.

$50,000 Editing Bays (7 total) Seven individual editing bays will be available for booking by students to work on editing projects. Production Booths (3 total) Radio Control Rooms (2 total)



$25,000 Voice Booths (4 total) Radio Interview Area Faculty Office Suite Named Endowment Fund A gift to name an endowment fund will help ensure that Center for Media and Design equipment and facilities are appropriately maintained for future generations. Endowed funds may be named for gifts of $25,000 or more, or you may contribute in any amount to a general endowment fund for the campus.

$20,000 Large Faculty Meeting Room

$10,000 Small Faculty Meeting Room

$10,000–2,500 Brick Pavers Etch your name in SMC’s Center for Media and Design courtyard that will be the home to many events and activities. Choose the size of your brick and it will remain a part of SMC’s future for all to see. Memorialize your name, your family’s name or a dedication.

Sizes and pricing varies. Space is limited.