Chickasaw Nation

Chickasaw Nation

Childhood Obesity Prevention Initiatives THREE RESEARCH PROJECTS that transformed the The Chickasaw Nation WIC Program Changing Our Perspective… ...

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Childhood Obesity Prevention Initiatives

THREE RESEARCH PROJECTS that transformed the The Chickasaw Nation WIC Program

Changing Our Perspective…

PARTICIPANTS AND STAFF

TRANSFORMED...

not just Informed

Childhood Obesity Prevention Initiatives

3 - WIC Research Projects that impact Health Outcomes . . . - Tapping into the Power of Influence Project: 2010 - Facial Coding Qualitative Research: 2012 - Hot Buttons Marketing Research: 2014-2016

The Power of Influence

The process of guiding someone to a new idea, attitude or action

The Power of Influence

The SIX Principles LIKING CONSISTENCY AUTHORITY

RECIPROCITY CONSENSUS SCARCITY

The Power of Influence

Based on over

50 years of

Scientific Research

The Power of Influence

Could the

Principles of Influence

help change specific health behaviors?

• Breastfeeding Initiation • WIC Staff’s Job Satisfaction

The Power of Influence

Over 40 small changes in the WIC clinic setting. • Lobby Greeting • Knee to Knee

Influence Project Tools Integrating Influence into the WIC Setting

The Power of Influence - Research Results

16% increase

“I enjoy my WIC visits.”

The Power of Influence - Research Results

Breastfeeding 20% Initiation Rates increase

Staff Satisfaction is key to Influencing Behaviors

Qualitative Research - Facial coding Conducted FOCUS GROUPS WIC moms participated Child’s BMI is at or above 85%

TESTED 13 innovative approaches to obesity prevention with moms

FACIAL CODING DR. DAN HILL

Facial Coding Science

Dr. Dan Hill of Sensory Logic

Why Facial Coding Changes things?

Emotions drive behaviors. FACIAL CODING measures Emotions What we say? -vs- How we feel?

Facial Coding in Focus Groups

Chickasaw Nation WIC tested 13 Obesity Prevention Concepts while Dr. Hill facially coded moms’ reactions.

CONCEPTS TESTED

CONCEPTS TESTED

CONCEPTS TESTED

CONCEPTS TESTED

CONCEPT Winners – Facial Coding

And the winners are.....

Facial Coding - Common Finding

Focus on SOLUTIONS, Not Pointing OUT the problem

Focusing on Solutions

– Childhood Obesity Prevention

MOMents Mobile Application WELCOME TO . . . •MOMents Messages •Let’s Eat Recipes •MomCircle Blog • 365 Inspirational Quotes

MOMENTS Health Messages

Five Individual Categories for MOMs

Over 450 Encouraging Emotional Health Messages

MOMENTS Messages

MOMENTS Recipes

LET’S EAT! 30 easy to prepare Recipes with videos with MORE to Come.

MOMents “Let’s Eat” Recipes

MOMents Blog Connection

A MOM’s Blog Social Media

MOMents: 365 Days of Mom Inspiration

MOM’s 365 Days of Inspiration

MOMcircle.com - A place for every MOM

MOMcircle.com - A place for Every MOM Easy Social Media SHARING

• Facebook • Twitter • Pinterest NO REFERENCE to WIC nor any reference to the Chickasaw Nation.

Engaging with Clients for Behavior Change

Client testimonies…

HOT BUTTONS Research

Heart Button Counseling How to trigger behavior change by pressing emotional Hot Buttons.

HOT BUTTONS Research

HOT BUTTONS Research

They know that Feelings are more important than Facts.

Power and influence

I’m better than you Make me smarter

The nurturing response

Reinventing oneself

Universal “Hot Buttons”

Wish fulfillment

Time

Love, sex and romance

Thrill of discovery

Fun! Control

Family values

Hot Button Marketing – by Barry Feig

HOT BUTTONS Research

Can WIC apply the Hot Button science to nutrition education and counseling?

HOT BUTTONS Research

WHAT HOT BUTTONS MOVE MOMS TO POSITIVE HEALTH ACTIONS?

UNIVERSAL HOT BUTTONS FOR WIC MOMS Reinventing Oneself

Wish fulfillment

Thrill of discovery

The Nurturing Response

TOP 4 “Hot Buttons” Family Values

Fun

Control

Hot Button Marketing – by Barry Feig

HOT BUTTONS Research Project Deliverables – Coming Soon • Oklahoma State University is conducting research on the implementation of Heart Buttons in WIC Nutrition Counseling. • Implementing 10 new conversation strategies being used in class and individual education. • Producing videos that will be accessible to WIC nationally through an online resource center.

Chickasaw Nation WIC - Forever Changed