chimes - American Radio History

chimes - American Radio History

118 CHIMES January 1953 11111114 "Victory at Sea" 1111:111t, NBC The "Grand Award" s NBC The Covers CHIitES Published monthly by and for ...

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118 CHIMES January



"Victory at Sea"



The "Grand




The Covers


Published monthly by and for the employees of the National Broadcasting Company, 30 Rockefeller Plaza, Vew York City, Neu' York.

Editor Neil Gahagan Chimes Correspondents Staff Administration: Rita Paolucci, Legal Department Eileen Tobin, Information Kay Henderson, Continuity Acceptance Ethel Pont, Controllers vrnestíne Thomas, Treasurer's Vary McNulty, Purchasing Grace Anderson, Personnel Vary Heller, General Service Tom Henry, Air Conditioning Charlie Atlee, Duplicating Bill Lynch, .11äíl Room Victoria Keator, Stenographic Fred .Nathan, Guest Relations

Radio and TV Networks: Hank Williams, Press Department Eileen Monahan. .Network Controllers Dept. Vicki Cassella, Network Controllers Dept. Kathleen Walker, Radio Sales Tony Cerrini, TV Sales Tom Dater, Adv. 8 Prom. Jane Hendrie, Radio Program Barbara Harlib, Stations Relations Marge Hadley, Traffic Joan Oury, Station Clearance Gloria Betros, Sales, Planning Dorothy Poser, Sales, Planning Peggy Madon. Radio News, Special Events Rose Homa, TV News, Special Events Jane Ermentraut, Radio Tech Operations Varyanne Kearney. ,Merchandising Priscilla Whalen, TV Tech Operations Joan Flad, Plant Operations Roberta Graham, Plant Operations Sheila Hirschman, Plant Operations Dolores Blye, Sound Effects Louise Goralski, Broadcast Operations Blanche Gawronska, Staging Service Terry Colasacco, Film & Kine Operations Joan Bent; 106th Street Pat Powers, TV Program, RKO Anne Koyce, Talent & Program Joan Levinson, Program Services Nora Weinraub, .Music

Owned and Operated Stations: Elaine Simpson, Spot Sales Don Richards, Administration Wini Schaefer, WNBC- 11.I-BT Bill Cothran, K XBC Bob Pelgram, K.VBH .Vary. Karr, WIIAQ-WNBQ Al Henderson, WTA.II-11_VBK Robert Adams, WRC -WNBW

Engineering: :Marjorie Marshall, Engineering


NBC Chimes

... The greatest program Last month (December 111 at the second annual Sylvania Television Awards dinner in New York's Hotel Pierre. NBC's "VICTORY ICTORI AT SEA" received an unprecedented Grand Award as "the greatest program on television ". \ e are reproducing on the Chimes covers this month two of the scenes from episodes of "Victory at Sea ") . The Sylvania Television Awards, established in 1951 by Sylvania Electric Products. Inc.. are made each year for outstanding contributions to creative television technique." The Awards Committee. headed by Deems Taylor, did not choose a program for a Grand Award in 1951. "But this year." Taylor said, "a very late comer was so significant in its conception. so magnificent in its content, so high in the self- imposed standards of its execution. so deep in its honest impact and so sweeping in its summation of what it means to be an American that the committee could only throw its hat in the air and say, 'This is what we have been looking for: this is American television that is truly great.' "VICTORY AT SEA" is NBC's 26part film- and -music dramatic history of naval operations which began as a public service on the television network October 26. 1952. Sylvania Awards for "VICTORY AT SEA" went to the National Broadcasting Company: Henry Salomon, who wrote and produced the series for NBC; Robert W. Sarnoff. vice- president in charge of NBC-TV's Film Division, under whose auspices the series was coordinated: Richard Rod gers, who wrote an original musical score for the series: and the United States Navy. with whose full and official cooperation the series was produced. Sylvania Certificates of Merit for "VICTORY AT SEA" went to M. Clay Adams. director: Isaac I. Kleinerman, film editor: Richard Russell Bennett. who arranged the musical score and conducted the NBC Symphony Orchestra in its performance: Richard F. Hanser who. with Salomon, wrote the scripts: Leonard Graves. the narrator: and Captain Walter Karig. USN. tech!

on television

... "

nical adviser in the production of "VICTORY AT SEA". In accepting the Sylvania Award on behalf of the Navy, Dan A. Kimball, Secretary of the Navy, said. "Television has done what the printed word or the spoken word alone could never accomplish. and that. of course, is to enable people to participate in history's most stirring events. . . . It gratifies me that you have chosen 'Victory at Sea' as one of the milestones on television's road." Of the 1.1 programs honored December 11. seven were NBC network programs and special events telecasts. Other Sylvania Awards were: For the best dramatic series: "Robert Montgomery Presents." with awards to producer Montgomery, NBC. the American Tobacco Company and S. C. Johnson & Son. Inc.; and Certificates of Merit to the alternating directors; Norman Felton and Herbert Bayard Swope, Jr.. and to the advertising agencies of Batten. Barton, Durstine & Osborn, Inc.. and Needham. Louis & Brorby, Inc. For the Year's outstanding sports telecasts: The World Series. with awards to NBC and the Gillette Safety Razor Co.. and Certificates of Merit to remote camera crews from WPI\ and WOR -T\-. New York; to the American League. the National League and Maxon. Inc. For the best documentary melodramas: "Treasury Men in Action," with awards to NBC and the Borden Company, Certificates of Merit to director Daniel Petrie. producer Everett Rosenthal. and Doherty. Clifford. Steers S henfield. Inc. For public service in giving the country's youth its own program: "Youth Wants to Know." with awards to Theodore Granik. producer -moderator. and NBC. and Certificates of Merit to directors Joseph Browne and Donald S. Hillman. Sylvester L. "Pat" Wsfaver. then vice president in charge of NBC's radio and TV networks. received a Sylvania Award for pioneering and developing daytime television. It was Weaver who launched the unprecedented. two hour early morning news and special events show. "Today ".




New NBC President

30 ROCKEFELLER PLAZA, NEW YORK, N, Y. Sylvester L. (Pat) Weaver, Jr., was elected to the new position of Vice Chairman of the NBC Board of Directors, and John K. Herbert, formerly Vice President in charge of network sales, was appointed Vice President in

charge of the Radio and Television Networks. The new appointments were announced Friday, January 2, immediately following the action of the NBC Board of Directors. The announcement was made simultaneously by distribution of a memorandum throughout the \BC organization, by release to the press, and by closed circuit talks in which Mr. McConnell, Mr. White and General Sarnoff addressed NBC's affiliated stations. In speaking to NBC's affiliates on the closed circuit. Mr. McConnell said: "Good morning to you all. I have an important announcement to make to ) ou. I have today resigned as president of the National Broadcasting Company to accept the presidency of a large company, not in our industry, the announcement of which will be made by that company later on. My close associate and good friend, Frank White, has been today elected as president of NBC.

White Named President As McConnell Resigns "Pat" Weaver Now Vice-Chairman of the Board; Herbert Named to Succeed Him in Radio -TV FRANK WHITE, vice- president and general manager of the Radio and Television Networks of the National Broadcasting Company, has been elected President and a director of NBC to succeed Joseph H. McConnell, it was announced last week by Brig.

General David Sarnoff. Chairman of the Board of RCA and NBC. Mr. McConnell has resigned from NBC to join a company in another industry, and his new position will be announced by that company in the

near future.

Frank White needs no introduction to you. You know of his long and distinguished career in broadcasting, as a high executive at Columbia, as president of _Mutual, and more recently as vice president and general manager of our network operations at NBC. He has a deep understanding of the network business and he understands the problems of the stations as well. You will find in him a friend, and I am sure you will give him the full support and cooperation which are so important in the relationship between NBC and its affiliated stations. As for myself, while I am going to my new position with enthusiasm and happiness. I cannot leave the National Broadcasting Company and the RCA family without a real wrench in my heart. I have had deep satisfaction in my work at NBC. and my decision to leave the company for the opportunities and challenge offered to me in my new position was a hard one. I want at this time to express my heartfelt appreciation for the warmth of the association I have had over these past years with Niles Trammell and all NBC Chimes


the people at NBC who have helped me so much in my work: and particularly to thank Mr. Folsom and General Sarnoff, the father and founder of our industry, for all they have done for me. And to you, my friends at the stations. I want to acknowledge the great debt of gratitude I owe you for the unfailing support and loyalty you have shown to me through many trying times. while I was president of NBC. I thank each and every one of you and I shall always remember you with regard and affection. God bless you all, and good luck to you and to NBC and to Frank White, its new and able president, to whom I now turn over the microphone." Mr. McConnell was followed by Mr. White, whose remarks to the stations follow: "Thank you, Joe, for your generous remarks. The presidency of the National Broadcasting Company is a big job. In taking over the office from Joe McConnell I do so with full knowledge that his resignation means that we are losing from the organization a man who earned and merited our respect and affection. It will not be easy to fill his shoes. There is one asset, however, on which I know we may rely and build. This asset and it is a priceless one is the strength and power which stems from the combined talents and abilities of the men who operate the two groups of great stations affiliated with the NBC radio and television networks. With your cooperation and support, I believe that together we can do a job in which we may all take proper pride. It would be sheer presumption for me today even to attempt to give you a blue print of what I hope we can do in the year ahead. There will be problems in both radio and television perhaps more serious and more acute than those which have confronted us in the past. Their solution will require careful planning. It will require our best coordinated efforts both on the part of the staff here in New York and on the part of all of you our friends throughout the country. And above all it will require a lot of plain hard work. The goal which we have set the potential which is available to us the end result which we are mutually seeking will deserve every ounce of energy which we can give to the task. Your networks can be the greatest






4 NBC Chimes


as single influence in our public life well as the greatest advertising force in our country. If we start the new year with that target clearly before us, I know that we will be well along the road by the end of 1953. Before I close there are two additional appointments which I believe will interest and please you, as they do me. Pat Weaver has been elected to the new office of Vice Chairman of the NBC Board of Directors, and General Sarnoff will tell you in a few moments about the important role which Pat will play in our organization. Jack Herbert has been named Vice President in charge of the radio and television networks and in addition will continue to be in general charge of our network sales activities. And now I would like to introduce to you a man who really needs no introduction the Chairman of the National Broadcasting Company and of the Radio Corporation of America General David Sarnoff." General Sarnoff concluded with the following statement: "I welcome this opportunity to talk to NBC's affiliated stations throughout the country about the appointments we have just announced. We feel very fortunate in having within the organization an executive so uniquely qualified to assume the presidency of NBC as is Mr. White. He brings to his new responsibility the practical experience of a long and distinguished career in broadcasting, an unusual executive ability, and a great talent for human relationships which is so important in any business. and particularly in the business of broadcasting. I know that you gentlemen, as well as the whole NBC organization and its advertisers and their agencies will share our pleasure and confidence in this new appointment. During the past three years in which Mr. McConnell has been president. the National Broadcasting Company has grown in stature and strength and has further enlarged the scope of its service to the American people. The great strides which NBC has made in speeding the development of television and maintaining the strength of radio are in themselves the greatest tributes to Mr. McConnell's leadership. Our appreciation for a job well done and our best wishes go with him as he leaves to assume his new responsibilities.



We have established within NBC the new position of Vice Chairman of the Board, and this has been done to meet the needs of our expanding activities. We believe that progress in broadcasting is never- ending, and that new ways of using the power of radio and television, new forms of programming and new opportunities for the broadcast media can and must be developed. To this important post, we have elected this morning, Mr. Sylvester Weaver, whom all of you know as "Pat ". Under Pat Weaver, NBC television has led the way in creating many of the new concepts which have become part of the pattern of television. In his new position as vice- chairman, Pat will be enabled to concentrate on the problems of long -range development, both in radio and television. He will fill a

vital function in a rapidly expanding industry. I know you will also be pleased at Mr. Herbert's appointment to the position of Vice President in charge of NBC's radio and television networks. In his former capacity as vice-president in charge of radio sales and more recently as vice-president in charge of sales for the radio and television networks, he has demonstrated not only great sales leadership but a grasp of our overall network problems and an ability to deal effectively with them. In his new position, he will serve as the chief executive of the networks division of NBC. He will continue to exercise general supervision over NBC's network sales department. I think you will agree that with the new appointments we are announcing today and with the rest of its seasoned executives, NBC has an able, experienced. and strong management that will do its best to serve faithfully and well the interests of its affiliates, its clients and the public. We are starting off the new year with great confidence and I know that you all share that confidence. My best wishes to all of you for a Happy and Prosperous New Year."

Carleton Smith Takes Over In Washington, D.C. Effective January 1, 1953, Mr. Carleton D. Smith, vice- president of Owned and Operated Stations Operations took over the management of 1<
NBC News

Roundup.. "Life of Bile.- On Television "The Life of Riley-, starring comedian William Bendix in the role he made famous on radio, has become a TV feature on NBC-TV as of last week (January 21. The new family situation comedy series, produced on film at the Hal Roach studios in Hollywood, will replace the "Gulf Playhouse ". However, the Gulf Oil Corporation will continue through Young and Rubicam, Inc.. to sponsor this NBC -TV time spot. Bendix is seen as Chester Riley, Marjorie Reynolds will portray Riley's patient wife. Tom McKnight is producer of "Life of Riley- ". Abby Berlin directs and Henry Clark writes the series.

WNBT Grant to Princeton University On the premise that "once the educator leaves the classroom and starts broadcasting. he no longer has a captive audience," Princeton University and WNBT, key station of the NBC Television Network. have inaugurated a joint project designed to explore the problems and potentials of educational television. The project will begin with a survey of the field by representatives of the Princeton faculty, with WNBT putting its staff and facilities at Princeton's disposal. Announcement of the project was made by President Harold W. Dodds of Princeton and Ted Cott,r Vice- President of NBC and General Manager of Stations WN BC -WN BT.

NBC to Cover Pro -Bowl Game

Jan. 10

William Bendix and "The Life of Riley ", made famous on radio, is now an \BC -TV feature.


Marshals Staff for Inauguration

For the first Republican inauguration in 20 years, NBC will muster key personnel and latest model material from broadcast centers across the country. Fifteen fixed and mobile electronic cameras, and 50 microphones will assist 15 reporters and commentators to capture the whole story of inaugural day. A news and engineering staff of 250 will work behind the scenes. William R. McAndrew. NBC manager of news and special events, will be overall producer of \BC's television coverage of inauguration day. Joseph O. Meyers is radio producer.

Climaxing its post -season coverage of football bowl games, NBC -TV will telecast the Pro Bowl Football game coast -to -coast on Saturday, Jan. 10 from 4:15 p.m., EST until approximately 7 p.m. The "Pro Bowl" will match picked teams of stars from the National and American conferences of the National Professional Football League in Memorial Coliseum. Los Angeles.

GM to Sponsor Coronation on NBC

TV Sets Now 19.751.200

Miss Judith Waller, NBC- Chicago director of public affairs and education. was cited by the American Medical Association for her 30 years of outstanding public service in radio during a recent AMA broadcast on the NBC network. The citation for distinguished service was presented to Miss Waller by Dr. W. W. Bauer. AMA director of health education. He expressed appreciation to Miss Waller for her many years of cooperation with the association in its radio programs.

Television sets in use in the United States totalled 19,751,200 as of November 1, 1952. according to an estimate released last month by Hugh M. Beville, Jr., director of Research and Planning for the National Broadcasting Company-. The total represents a gain of 626,300 TV sets during the month of October. Beville predicted at the time that by this week there should be close to 21.000.000 TV set installations in the U. S. representing approximately 47 percent of all U. S. homes.


Stars Chairmen March of Dimes

Four NBC radio and television stars have been named division chairmen of the 1953 National March of Dimes Committee. Committee chairmen. who will direct 1953 March of Dimes entertainment activities in various fields. include Eddie Cantor. Bob Hope, Ralph Edwards and John Cameron Swayze.

NBC's radio and TV coverage of the coronation of Queen Elizabeth II in London, June 2, 1953, will be sponsored by General Motors.

AMA Honors NBC's

Judith Waller

Filai Division in Chicago Enlarging NBC -TV's film division is enlarging its sales staff in Chicago to handle increased activity in the Mid-West, John B. Cron, national manager of film sales, announced recently. Cron said salesman John M. Burns will transfer from New York to Chicago. NBC's film division currently syndicates daily and weekly newsreels and "Hopalong Cassidy ", "Dangerous Assignment ". the "Lilli Palmer Show" and "Douglas Fairbanks Presents ".

NBC Chimes


NBC -ers Help Out on "Panorama of Holy Land" on BroadwayMembers of the NBC family have played a major part in bringing to New York the world- famous Holy Land Panorama, a scale model of Palestine as it was in the days of Christ. The exhibit is located at 180 Broadway. between 4th and 48th Streets. and is open from noon daily. and from 1 p.m. Sunday further notice. Among NBC boosters have been Tex McCrary and Jinx Falkenburg. Fred Allen. Jackie Robinson. Uncle Jim Harkins. and Ben Raub of Legal. Uncle Jim was master of ceremonies at the opening of the Panorama on Tuesday. December 9. and Fred Allen and Tex and Jinx participated in the ceremonies to the great enjoyment of all present. The Panorama is -14 feet long by 18 feet wide. and contains faithful reproductions of the cities of Jerusalem and Capernaum and the villages of Nazareth and Bethlehem. as well as other towns. There are 740 moving figures which depict over 80 scenes of outstanding Biblical events. Realism is added to the exhibit by the running water which flows out of wells and through the rivers and seas. and by moving donkeys and camels which operate the water wheels. Every half hour the sequence of dusk to night to daybreak is shown. The scene at night with the twinkling lights of the towns. the bright Star of Bethlehem and the warm glow through the stain -glassed windows of the Temples and the less pretentious windows of the homes is unforgettable.

Dave Camerer with NCAA Camerer. coordinated \games General Motors-NBC football this television. has Dave.



fall on finished his work with NBC and is now working directly out of the NCAA office at the Hotel Biltmore.

Obituaries Last month William P. "Pat" Haynes. maintenance engineer in the radio technical department. passed away. Also DeWitt Shultis of NBC's technical division died on November 25 after an extended illness. 6

\BC Chimes

At the Opening of Holy Land Panorama 4,5-


NBC's "Uncle Jim" Harkins. together with NBC stars. opened up Holyland

Panorama during the holidays at exhibit located at 1580 Broadway.

Hank Mlard, Young riter, Hits Newsstands This eek in Esquire This week on all newsstands throughout the country. Esquire Magazine for men will include a fiction story by Henry F. Allard, 29, an NBC employee now working in the TV Scheduling Department. It was Hank's first try in the bigtime writing field and it clicked from the start. The piece is entitled. "The Other Side of the Hedge". It's in the February issue of Esquire. Allard had written very little previous to this piece. He was graduated from Harvard in the Class of '46. and majored in Physics. Last year he had his first piece published in the New Mexico Quarterly Review young authors prestige piece, but no money. Hank has travelled a bit-been to England a couple of times, and thinks he picked up some background material there for this first try of his. He's presently attempting a novel. but not too seriously: he hopes that something may come of it. Hank has been with NBC for three

years. He lives here in Manhattan. And a point of interest, he has a twin




Hank Allard

His first serious try worked.

Niles Trammell Resigns as ABC Chairman Also Resigns from RCA Board to Head Up New TV Station Niles Trammell. chairman of the board of NBC and member of the board of directors of the Radio Corporation of America. resigned these positions last month to become president of the newly- formed Biscayne Television Corporation, which has filed an application with the FCC for a television station on Channel i at Miami. Florida. Mr. Trammell. almost 30 rears with NBC -RCA. has joined with James M. Cox. Jr. and John S. Knight and their associates in the formation of the new company. The announcement of Mr. Trammell's resignation was made on December 8. Brigadier General David Sarnoff. chairman of the board of directors of RCA. stated. "It is with a deep sense of personal regret that I acceded to Mr. Trammell's request to relinquish the chairmanship of the National Broadcasting Company post he filled with great distinction as he had done with every other office he held in the Radio Corporation of America and NBC. `'Niles Trammell is a fine example of the opportunity America affords for self-development and personal advancement to the man who wants to ork hard, to serve faithfully and to make his contribution to the industry and the public. I am proud to have brought him into our organization 30 years ago and derived the greatest personal as well as official satisfaction in watching him climb from the bottom to the top in his chosen profession. His success is due to his own fine accomplishments. and I am certain he will succeed in the future as he has in the past. "The Radio Corporation of America and the National Broadcasting Company are happy that Mr. Trammell has accepted their invitation to continue as a consultant and that they will have the benefit of his great experience and wise counsel." In leaving NBC. Mr. Trammell said. cannot fully express my feeling of regret at leaving the magnificent organization with which I have been


Niles Trammell associated for almost 3:1 years: nor can I adequately express my gratitude for the help and cooperation I have had from my associates in the company, my many friends among the advertisers and their agencies, the stations affiliated with NBC, and the radio and television artists. I am delighted to be associated with Mr. Knight and Mr. Cox in their effort to bring another television service to the important expanding market of Miami at an early date. One of the real pioneers in the broadcasting business. Mr. Trammell combines the rare talents of creative salesmanship and instinctive showmanship. He guided the radio broadcasting industry through its crucial years and led the way in the development of the pattern of local and network television. Many of the great stars and pro grams in radio and television today were first brought to public attention by Mr. Trammell. Likewise. many of the major on- the-air advertisers today are companies whom Mr. Trammell first sold on the merits of radio and television advertising. Mr. Trammell was elected president of NBC in July. 1940. and served until October, 1949. when he was made chairman of the board of directors.

With the announcement of Mr. Trammell's action. Mr. McConnell then president of NBC said. -* a here at \BC are going to sorely miss Mr. Trammell's sound advice and guidance. No other broadcasting operator has contributed so much as he to the public's enjoyment of radio and television. He commands the respect of every advertiser. every station owner and every artist with whom he has dealt. The people of Miami are fortunate indeed to have such a person serving them.Mr. Trammell entered the radio business in 1923 as a commercial representative for the Radio Corporation of America on the West Coast. He was given his first job by General Sarnoff. who was making an inspection tour in San Francisco. California. where Mr. Trammell was stationed as a member of the staff of Major General Charles G. Morton at the Presidio. A year later. in 1924. Mr. Trammell was named district manager of the Pacific Northwest for the Radiomarine Corporation and in 1925 became assistant sales manager of the Pacific Division of RCA.

In March. 1928, he began his association with NBC as a member of the sales staff. Within two months he was promoted to manager of the Central Division, headquartering in Chicago. In March. 1929_ he was elected a vice president_ and in January 1939 he was promoted to executive vice-president of the network and transferred his office to New York City. The following sear he became president and director of NBC and subsequently was elected to the board of directors of RCA. Mr. Trammell was born in Marietta. Georgia_ and attended Sewanee Military Academy and the University of the South. In World War I he was

commissioned a Second Lieutenant and remained with the Army until 1923 on General Morton's staff. It was as a young Army officer that Mr. Trammell first became intrigued with the possibilities of the then infant industrv- radio -and decided to seek his career in that business. Within a year after Mr. Trammell was named vice -president in charge of (Continued on Page 20) NBC Chimes


Third in



NBC Sponsors:

G li

General Motors . . more and better things for more people .

s April of the rear 1892 the first successful gasoline car in America coughed and wheezed its way down a side street in the quiet town of Springfield, Massachusetts. to the great annoyance of the residents and the terror of their horses. This "horseless carriage" was built like a buggy. had a four -horsepower engine and ran very uncertainly -but it was the beginning of a great industry. One of the greatest pioneers in this American industry was General Motors. whose ancestry dates back to this period, and which is today the leader in the automotive business. More than 1,600 different makes of motor cars have been produced in this country at one time or another. Yet of all these only a handful remains today. General Motors has stood the test of time. It lives as a leader today. "GM" (now a household word was organized in 1908. but its roots go back to the very earliest days of the industry and even beyond carriage and wagon building, stationary and bicycle bells; to the days when men like R. E. Olds, David Buick and Henry Leland were experimenting and tinkering and forming their companies to make the "horseless carriages" about which everybody joked. Incorporation papers of the General Motors Company, organized by W. C. Durant, were filed in New Jersey on September 16, 1908. Within the next few months Buick and Oldsmobile I



NBC Chimes

Two of the TV shows sponsored by GM divisions are "The Buick Circus" with Joe E. Brown. left. and "The Dinah Shore Show" put on by Chevrolet.

joined General Motor:. and early in 1909 the Oakland Motor Car Company uas added. followed by Cadillac in July. These four companies formed the nucleus of what is to,lav General Motors Corporation. In 1908 the Oakland company brought out a four -cylinder car that undersold all competitors and became famous as a champion hill -climber. Nbout twenty ears later Oakland was to introduce the Pontiac car. It was also in 1908 that Cadillac won the Dewar trophy in London for developing interchangeability of parts. This award recognized one of the most important advancements in manufacturing that had taken place up to that time. It has had more to do with making quality cars available to everyone than any single technical advance. As time went by General Motors slowly added accessory plants to its group, such as the units now known as the Saginaw Steering Gear Division and the AC Spark Plug Division. To handle an increasing volume of foreign sales. and to build up a broader market for GM products. the General Motors Export Company was formed in 1911. In the same year GM was listed on the New York Stock Exchange, and Chevrolet Motor Companywas organized. The thousands of GMC trucks on the highways today are the 's

direct descendants of one of the first gasoline- powered commercial vehicles to appear on the American scene. Their forebear in 1902 was the Rapid Motor Vehicle Company. which joined General Motors in 1908. Probably the outstanding event of 1911 was the installation by Cadillac of an experimental electric self- starter on one of its cars. Charles F. Kettering was the man responsible for this remarkable invention. and out of his first demonstration carne the present famous GM trade name. "DELCO ". It is a contraction of the name Dayton Engineering Laboratories Company. which was the company formed to manufacture the new electric self starter. The self-starter served to double the number of potential drivers. opened up an entirely new market by making available a new group of purchasers and immeasurably increased the field of usefulness of the automobile. Along with the introduction of the self -starter came the development of better batteries and generators. and these improved units in turn led to the increased use of electrical equipment and accessories. As the demand for cars increased so did GM production increase. Improved tools. machinery and working conditions all contributed to more efficient operation, which in turn lowered

1952 GM model.

the cost of the products, enabling more people to buy, and making more work to be done at better pay. As a result, today GM's social and economic significance is tremendous. The conveniences and better standard of living it has afforded the American public; the gigantic production it gave to war efforts; and the employment of thousands of citizens are good reasons why GM is now a household word. During the third quarter of 1952. for instance, General Motors ernplo ed on an average of 426,399 people on a quarterly payroll for the same period of S471:000,600. Its total sales during the year 1951 amounted to S7,466,000,000 and its net income for the same year was 5506,000,000. GM stock has always been "blue chip ". During 1951 there were 478,924 shareholders who thought so too. Alfred P. Sloan. Jr. is the chairman of the board of directors of General Motors. He has been with the company for 57 years. GM's new acting president is Harlow H. Curtice, a former executive vice- president who has been with the company 38 years. Charles E. Wilson. until recently GM's president, was granted a leave of absence in order to take over his new duties of Secretary of Defense of the new administration in Washington. Seemingly General Motors is located everywhere, but its main administrative offices are in Detroit and New York. Many of its other locations center around the factories in which its automotive products are made: Buick in Flint. Michigan; Cadillac, Chevrolet in Detroit; Pontiac in Pontiac, Michigan; Oldsmobile in Lansing, Michigan; GMC Truck in Pontiac. It has accessory and parts divisions in Flint, Dayton, Ohio. Syracuse, New York, Saginaw, Kokomo, Anderson, Lockport, Harrison. GM has many overseas and Canadian units. There are 112 plants in 54 cities in the U.S. Not only concerned with manufac-

turing, GPI operates finance and insurance units: General Motors Acceptance Corporation. General Exchange Insurance Corporation, and Motors Holding Division, and other smaller units. During World War II General Motors met and conquered its greatest manufacturing challenge. At the outset it had only one divisional activity out of all its magnificent manufacturing plant that was specifically designed for military requirements. But when the war was over, it was found that GM had produced 119,562,000 shells. 206.000 airplane engines. 13.000 complete bomber and fighter planes, 38,000 tanks. tank destroyers and armored vehicles. 190.000 cannons. 1.900.000 machine guns and submachine guns. 3,142.000 carbines. 854,000 trucks. 198.000 Diesel engines and many other implements of war. Now, once again, GM is meeting Korean military requirements. In order to promote its many and diversified products. General Motors advertises extensively in the nation's four leading media. In fact, GM is one of the biggest advertisers in the country. During 1951, General Motors spent 536,918.064 in the four national media of magazines, radio. television and newspapers. And in the first six months of 1952 it had spent well over two million dollars in just radio and TV alone. $420,653 went into radio advertising, and S1.812.543 was spent in television advertising. On NBC-TV General Motors sponsored part of the Big Show in the early part of 1952. Since that time GM has sponsored the Chevrolet Dinah Shore Show on NBC-TV, the NCAA football games during the past fall season, the Pontiac Football Scoreboard, and the Buick Circus. This month, on January 20. GM will sponsor the showing of the President's inauguration in Washington. This too will be on NBC-TV. It will also sponsor Queen Elizabeth's Coronation on June 2. 1953 on NBC.





General Motors division assembly plant in Atlanta, completed in 19-18.





G3IC T u .l:

Jackie Robinson to Direct New Community Project:

NBC-WNBT Music Foundation January 19th will be the kickoff date for promoting W NBC -WN BT's newly- created Music Foundation. which has been designed to fill a much overlooked need in the recreational opportunities afforded persons of all ages in hospitals and other community service organizations where time is a morale problem. Under the direction of Jackie Robinson. director of Community Activities. the "WNBC-WNBT NBT Music Foundation" will provide record players and record libraries to all organizations that require them. The Foundation, which will be completely non -profit. will be administered by Jackie Robinson and the musical equipment will be distributed to the various organizations that have submitted requests. Based on preliminary inventory queries, the Foundation has received an overwhelming number of requests indicative of the dire need for this type of recreational facility. Organizations that have been contacted concerning the proposed plan have wholeheartedly their support and embraced the purpose of the Foundation, stating in one instance that "This is one of the most unique plans brought forth to improve civic relations, and presents the answer to a problem that has been growing more and more pressing in every hospital and institution where the lack of adequate recreational facilities has created a morale problem." The Foundation has the support of, and will distribute through. such agencies as Catholic Charities. the Federation of Protestant Welfare Agencies and Jewish Philanthropies, through the Department of Hospitals. under Commissioner Marcus Kogel, and many fine independent agencies under the auspices of the Welfare Council. Mayor Vincent Impellitteri of New York, who has discussed with Jackie Robinson the Foundation's plans for the city's welfare hospital and school organizations, lauded the plan, and stated. "I would like to extend my heartfelt congratulations to Jackie Robinson and Stations WNBC -WNBT for initiating the Music Foundation project. I feel that through these ef10

NBC Chimes

Non -Profit Organization Will Aid Hospitals And Community Service Clubs

ties and will be responsible for all aspects of this new civic project. Robinson. who has long been interested in civic welfare and better community relationships. in commenting on his new role, said: "During the past two months I have visited all types of institutions outlining the plan for the Foundation, but never before did I realize the importance of this particular phase of community life. Everywhere I went and with everyone I talked I found a tremendous enthusiasm and willingness to cooperate. I only hope that I can equal in this new project the spirit of the people we are working with. and that we will be successful in bringing a little more enjoyment into the lives of those who need it most."

NBC Reserve Unit Coming

Back from Overseas Jackie Robinson Director of Community Activities forts countless numbers of people of all ages will. for the first time, be able to enjoy music of their own choice and that the Foundation is filling a definite need in the community." Dr. Marcus Kogel. Commissioner of Hospitals for the City of New York. enthusiastically endorsed the project and remarked : "The WNBC-WNBT Music Foundation can count on our complete cooperation in making their plans to provide much needed musical equipment for the ailing people in this city, particularly the elderly. the infirm and chronically ill. I would like to extend my congratulations to Jackie Robinson and the Foundation for the initiation of this much needed and worthy project." To promote the funds for the Foundation. which will be administered by the NBC legal and financial sections. Stations WNBC-WNBT are launching an intensive promotional campaign for funds via on-the -air promotion and special programs. Jackie Robinson. as Director of Community Activities for the stations, will coordinate all activi-

NBC's active Army reserve unit. which was activated May 1, 1951. and eventually joined the 301st Radio Broadcasting and Leaflet Group. is slowly filtering back from Germany. where it has been since November 9. 1951. Already returned to NBC are Edward Starr. now working in the Central Personnel Department. and William B. Buschgen. who has rejoined the NBC Spot Sales Department. Some 40 NBC employees were sent to Fort Riley, Kansas. in the spring of 1951. to the Psychological Warfare School there. From Fort Riley the NBC group was sent to Camp Kilmer. the stepping off point for Bremerhaven. Germany. Due to the fact that NBC employees are being rotated back to the States. not all have returned at this time. However. all of the NBC last employees should be out by week in March.

Ferdinand Wankel Named Ferdinand A. Wankel. formerly Manager of Television Technical Operations. was appointed Union Relations Coordinator last month. and henceforth will report to Joseph A. McDonald. Treasurer.

Warren Scofield Dies Warren D. Scofield, assistant director of the NBC music library, died on Thanksgiving Day. His death occurred barely a week after he was admitted to \BC's 10 -year Club. Employees in the department remember `'Scof" for his happy beach parties on Compo Beach, Westport, and other NBC employees Neill remember him as conductor of the employees' chorus that added so much to the spirit of Christmas here. Scof was a veteran in radio. He sang with CBS's Cathedral Choir in the 30's and worked in the CBS music library before coming to NBC. He was the composer of a lovely ballad, "There's a New Road at the End of the Day ", which was sung by Robert Merrill and other soloists.


- Fast Work

Frank Bourgholtzer, NBC correspondent, arrived home from Korea last month, just three hours before he appeared on the NBC -TV program, "Today ", and thus help score a beat for the network on the Eisenhower -inKorea coverage. Bourgholtzer had 700 feet of exclusive film, which provided colorful sidelights of the well- reported trip -most of it shot by leading Korean cameramen. Getting it back to the country, however, was a problem. Bourgholtzer got a MATS flight to Tokyo, secured a seat on a Canadian Pacific Airliner bound for Vancouver and ended up on a Trans -Canada flight into Toronto. NBC in New York dispatched a chartered plane from Teterboro (N. J.) Airport to meet him in Toronto. When the craft landed there, it was discovered that because of customs regulations Bourgholtzer could not leave the country on it. Undaunted, though a bit tired, he took a taxi over to Buffalo, paying $12 duty on his film at the border. While he was so engaged, the NBC plane flew over to Buffalo and met him there; took off again immediately and arrived at LaGuardia Airport in New York at 4:00 a.m. Between then and 7:00 a.m., the time "Today" is aired, the film had to be edited. This job was done by expert Frank George, who was able to serve it up in an hour. NBC radio and TV were first all the way with broadcast coverage of General Eisenhower's trip to Korea.

At his job in the RCA Building. Joe 'Tempone. He also advertises WNBí.

"Joe" Joseph Tempone, NBC's Shoe -Shine Man, Is Starting His 20th Year in the Building A great many employees at NBC know him as just "Joe ". His name is Joseph Tempone. He's the regular bootblack for the National Broadcasting Company, RCA and the Rockefeller Brothers in the RCA Building and has been for the past 19 years. This year he celebrates his 20th anniversary with the companies, shining shoes for every employee from General Sarnoff all the way down. Joseph Tempone started to work in this building four months after the RCA structure was completed in 1933. And since that time, the 54- year -old, 5' 3" gentleman from Long Island City has ranged the building daily from 9 a.m. to 6:30 p.m. Three men are assigned to the RCA Building from Joseph Suozzi's cobbler shop in the lower levels. Tempone has always been assigned NBC, RCA and Rockefeller personnel. His base price for a shine these days is fifteen cents (15 ) and tips are extra. Asked how much he garners in tips, Joe was diplomatic, "They take good care of me here."


Joe supports his family from the tips. On the base intake. he works on a commission basis. He has two married children and two grandchildren. Joe migrated to the United States in 1922. Previous to this he had served in the Italian Army during World War I and spent 15 months of it in a German concentration camp. He immediately- went into the bootblack business on his arrival in the U. S.; worked on the "Street" for eight years (Wall Street, that is) . During early radio. Joe appeared on WEAF. Julia Conway interviewed him. And during World War II he appeared on "Bond Night on the Blue" selling War Bonds. The Long Island Star also featured him in an article three years ago. During his five -day week tour, Joe tries to hit every office every day. He tired and dirty, usually does. then he washes up, heads for home. Tomorrow he'll be shining the stars again Faye Emerson, Skitch, Milty and many others.



NBC Chimes


Zhe Picture Stonri NBC's Jackie Robinson and his children were on hand at the Center Theater Children's Party.

Un stage during NBC Children's Christmas Part. ..ere Clara belle, Gabby Hayes, _Morey Amsterdam. Ed Herlihy. Santa Claus, Jack Smith and an unidentified Youngster. NBC Chorus presented a medley of Christmas carols throughout RCA Building-here on Mezzanine steps.

The NBC kids enjoyed themsehes thoroughly at the Christmas party in Center Theater. 12

NBC Chimes

After the party was all over. anxious kids mobbed tables w Christmas gifts were given to each child attending the affair.

tAHC Right, Gene Rayburn, formerly an NBC page, is welcomed back to WNBC by several of NBC's guidettes. Gene came from 'W ER', where he was part of the team of Rayburn & Finch.

sKukla and Santa "011ie "' were in the Christmas spirit also.

Girls in personnel department volunteered to wrap the hundreds of presents for the NBC Children's Christmas party. Here they are in action.

During a number that "Hit Paraders" staged on Rockefeller Center rink previous to Christmas.

Right, Dave Garrow-ay receives duplicate of Sylvania Award for pioneering in daytime TV from Dean Kenneth Bartlett of Syracuse. Pat Weaver. whose idea started "Today" NBC-TV show, is on the right.


Network Coninientators. Newscasters And Correspondents Around the World


'NEWS It's Gathered by the Largest Network Staff

Spotted Strategically Around the Globe




Kenneth Banghart Henry Cassidy W. W. Chaplin Bob Considine William Fitzgerald James Fleming Don Goddard Ben Grauer Radcliffe Hall George Hicks H. V. Kaltenborn Merrill Mueller Leon Pearson Peter Roberts William B. Sprague John Cameron Swayze William R. Wilson

Edward Wallace

George T. Folster John Rich James G. Robinson Peter Murray

WASHINGTON Every day into each NBC radio and TN newscast go the coordinated efforts of the largest, best- equipped network news staff ever spotted around the world. It's a never- ending process this search for news. NBC's headline hunters patrol the frontlines of the world, collecting the raw materials for the polished 21 hours of news broadcasting aired on both networks each week. They report the major newsbreaks plus the human side of the news : the President striking harmonic chords on his piano, the first stirrings of discord behind the Iron Curtain in the opposite political hemisphere. Davidson Taylor, NBC Director of Public Affairs, supervises the network's integrated news and special events department, a single staff serving radio listeners and televiewers. William R. McAndrew, Manager of News and Special Events, supervises the 30 weekly news telecasts and the 65 separate newscasts and commentaries on radio. Sixty -five correspondents stationed in 20 foreign countries report to back home audiences directly via transoceanic radio and a large staff of cameramen provide film taken from areas beyond "live" TV range. \BC's correspondents are located in all of the principal cities of the world (-See listings) . Naturally, NBC maintains diplomatic correspondents at the United Nations in New York. \BC has first call on films of six large European newsreel companies to supplement its own overseas camerawork. The BBC in Great Britain, Pathé Cinema in France, Kinocentralen in Scandinavian lands, Ciné Suisse in Switzerland, Pologoon in Holland and



NBC Chimes

Morgan Beatty Frank Bourgholtzer David Brinkley Ned Brooks Leif Eid Earl Godwin Richard Harkness Ray Henle Bill Henry Ray Scherer Albert Warner

CHICAGO Alex Dreier

LONDON Romney Wheeler Edwin Newman Pierre Myers Jon Farrell



Paul Archinard William Frye

Jerome P. Newmark


Marion Mulroney


Jack Began

P_AN AMA Len Worcester

FRANKFURT Robert McCormick



Robert McKeown

Josef Israels II



A. D. Bramstdedt

Richard Mowrer


MEXICO CITY John Wilhelm Sven Norberg


James Hurlbut Len O'Connor Clifton Utley Clint Youle



ANKARA Osman Ferda

Bobb Letts

Dan Kurzman



David Anderson Edwin Haaker

Mark Seedon

A. G.




Paul Sjoeblom

Elmer Peterson John Storm

_MANILA William Dunn

Fred Wilhelm



RIO DE JANEIRO James Christie

BUENOS AIRES George Natanson



A. C. B. Squire

Robert Elegant

Belgavos in Belgium increase the scope of \BC foreign film reports. During an average week NBC cameramen shoot 100 stories, a total of 75,000 feet of 16mm and 35mm film celluloid per week. NBC is the largest consumer of film in the country. and the best of this film is seen on the nation's television screens. No major event of 1952 escaped first -hand NBC coverage. Televiewers and radio listeners tuned to NBC repeatedly learned of bulletin developments from an hour to three days ahead of other networks. The integration of the television and radio news staffs accomplished within the past six months is typified by the central newsdesk in New York. Here, editors, under Joseph Meyers, serve radio and TV concurrently, coordi-

nate every source of news and information for evaluation and broadcast possibility. The central newsdesk features a private TV link connecting \BC's newsroom in the heart of New York with news film laboratories uptown. NBC's combined radio and TV news staff has paid audiences many dividends in recent months. NBC scored beat after beat at the Chicago political conventions and during the Presidential campaign. In many different ways, NBC is continually improving its potentialities and its performance in broadcasting the news. The department motto, "Today's News Today ", means the news is presented immediately and accurately, the facts and their significance.

Robert E. Sherwood Signs With NBC -TV Four -time Pulitzer Winner Will Write Nine Original One -Hour Plays for NBC Television Robert E. Sherwood. distinguished American playwright, and the Na. tional Broadcasting Company signed a contract last month unprecedented in the history of the television industry to date. The agreement between the playwright, who three times has been awarded the Pulitzer Prize for drama and once for biography, and NBC became effective New Year's Day. The contract calls for Sherwood to write nine original one -hour plays over a five -year period, with NBC maintaining rights to their exclusive use for television or radio during that time, with a further option to continue the rights for five additional yearly periods. The extent of freedom allowed the author in the exercise of his work is believed to be without precedent in the television or radio industry. Sherwood has complete independence in the selection of his subject matter and treatment of his story.

In announcing the successful negotiations for Sherwood's services on the air, an NBC spokesman expressed his pride in welcoming to NBC's creative staff one of America's most successful and honored writers. ''It is a significant milestone in the progress of television," he said, "when a man of Mr. Sherwood's stature in the theater and in contemporary writing brings his talent to us. This is another of NBC's steps for continually elevating the quality of American radio and television. It is my hope this will have a constructive influence in attracting other prominent authors to these fields." Sherwood will write, and NBC produce, under the terms of the agreement, an average of one manuscript every four months, a schedule which will bring the actual production of the nine originals all within the first three years of the five -year contract. Robert E. Sherwood's first play, "The Road to Rome" (1927), immediately established him as one of

"Victory at Sea" Preview

Pictured above are (1. to r.) Captain F. C. Steller, Jr., commander of the heavy cruiser LSS St. Paul: Don Norman. general manager of KNBH; and Commander D. C. Lyndon. executive officer. shown just prior to the press preview of VICTORY AT SEA held aboard the warship off Long Beach, Calif.

Robert E. Sherwood Distinguished American playwright


front -rank playwrights. Since that time he has moved steadily forward through a series of brilliant successes, among them "Reunion in Vienna" (1931) , "The Petrified Forest" (1935) and his three Pulitzer Prize dramas. "Idiot's Delight" (1936). "Abe Lincoln in Illinois" 19381 and "There Shall Be No Night" (1940) . In 1941 he was awarded the Gold Medal for Drama by the American Academy of Arts and Letters. Sherwood's newest play is "The Better Angels ". a story of the Mormon community in Utah in Civil War days. to be produced soon after the new Year. in association with Joshua Logan and with Logan directing. by The Playwrights' Company, of which Sherwood has been a member since its inception in 1938. Sherwood was born in New Rochelle in 1896. and studied at Harvard until the outbreak of World War I. when he enlisted in The Black Watch, Canadian Expeditionary Forces. with which he served in France. A close personal friend of President Roosevelt. he was summoned to Washington and spent his time in government service from 1940 to 1945: he was director of Overseas Operations for the Office of War Information. was in England prior to the invasion. in France shortly after D-Day. served in the Pacific area in the Winter of 1945. NBC Chimes



NBC -Columbia Courses Now in Their

Ninth Year Unknown to many daytime employees here at NBC are the evening courses offered in conjunction with Columbia University. Now in their ninth year. these courses cover instruction in almost every phase of Radio and Television Broadcasting. The classes are taught by personnel ho are expert in their respective subjects. and the students range from high school graduates to Ph.D.s. from teen -agers to retired workers, and from office boys to vice- presidents. Each weekday night the classes are held in studios here in Rockefeller Center and at Columbia University- at 116th Street. On Monday nights Mr. Edward King of the Radio Production Department instructs the --R a d i o Drama Workshop- in the arts of acting and directing radio productions. This class makes records of their work for criticism and analysis. Later on Monday nights. Mr. James Glenn. the manager of our special effects department. holds a class in "Special Video Effect". This course delves into the secrets of how to make a television show interesting and unusual. how to create the impossible realistically and economically within the four walls of a TV studio. Tuesday nights finds Mr. Sydney Eiges, our vice -president in charge of Press. teaching the intricacies of "Radio and Television Publicity'. The aim of this news- hungry crowd is to invent diabolical methods for winning press space for broadcasting entertainment and entertainers without stooping to sensationalism. Mr. Eiges has promised a straight "A- for the course to each student who is able to get himself publicized in print before the end of the term. A new class this year is Mr. William Hodapp's course in "Television Program Techniques". The students in this class were recently treated to a preview of ..` ictory at Sea" before the dhow was publicly televised. The actual subject matter covered in the class includes study of programming and production problems at network and Iocal station levels. with a sidelight on


Jim and Mary Kiernan at the Hotel


ictoria the night of the party.

Jim Kiernan. \BC'S Popular _Maintenance Head. Leaves After 22 Years of Service Last month. NBC's popular maintenance head. Jim Kiernan. left NBC after ?2 years of faithful service. He and his lovely wife. Mary. decided it was time that they "basked in the Florida sun and just let the crowds go by

Jim leaves NBC at 65 years of age. and he spent the greater part of his working years with the National Broadcasting Company in maintenance department accomplishing an efficient. happy and productive day -today job. Jim knew everyone here: ey ervone knew Jim. His attitude. his personality transcended his job. In view of this. NBC employees responded with a party for Jim and Mary Kiernan at the Victoria Hotel on Tuesday evening. December 16. It was a gala affair. William S. Hedges vice- president in charge of Integrated Services. on behalf of all Jim's friends. presented him with a gold watch. cash with which to keep Jim well stocked in those heft- cigars. and a scroll bearing the names of all those who found it a pleasure to know him. Mary beamed. "Uncle ncle Jim" Harkins was there. So were Joe Kent. Ed Denning. Warren Simmons. Arch Robb. Grace and Evelyn niffen. Bill Kelly. Harriet Egan. Tommy Tart. Bill Irvin. Billy Read. George Monahan. Helen Davis. Jim Bob Hennig. Al Humbert. Hal Atwood.



NBC Chimes

Nelson. Stan Parlan. and many others. Ernest de la Ossa. NBC's Personnel Director. who was also there. told Chimes later. "Jim Kiernan was my idea of an exemplary employee. Jim had a job to do here and he did it with efficient dispatch-plus a bit of something from within which doesn't show on paper. It was this extra something that Jim put into a job that made him a fine employee and a fine person. It w as satisfying to have him around. and I'm sure he accomplished his job to his and to everyone's satisfaction. We will all miss him very much at NBC.Aiding in the part- preparations for Kiernan were Lou Anderson. Helen Davis. Al Humbert and many others.

New Year'.. Eve at

Marquette Prison An inmate of Marquette Penitenbecause of good behavior acts as a disc jockey within the prison. requested some sound effects records recently. so that on New Years Eve he could bring the celebrations of the free world to the men who had f ortiary_ . who

feited that freedom. With the cooperation of one Christmas Spirit (Clem Walters of Sound Effects , . the records went out to Marquette.

experimental program forms.

The Tree Rockefeller Center's Christmas Tree Was Cut At Allamuchv, New JersevYou've seen the big tree up in Rockefeller Center for the past few weeks. and votive seen it taken dower maybe you'd like to know a bit about its history. The Centers 1952 Christmas tree. an 85-foot Norway spruce, came to the Plaza early Monday morning. December 1. The tree. weighing almost 11 tons. w-as hauled 63 miles by truck and trailer from Tranquillity Farms. the estate of Rutherford Stuvvesant in _Allamuchy. New Jersey northwest of Morristown). where it has stood for more than 60 years. While the tree was still on the trailer. workmen attached a four -foot white plastic star to the top. and then strung hiring and lights on the topmost branches. A huge crane hoisted the tree to its base in front of the 30 Rockefeller Plaza entrance to the RCA Building. A crew of 21) men decorated the giant spruce. To permit passage of the tree on the highways and over the George Washington Bridge. its branches had to be firmly tied up. and to prevent the large lower limbs from breaking, some of which measured 20 feet. birch sapling splints were used. The tree was gently lowered to the trailer and ¡

Towering 85 feet at Tranquillity Farm on the property of Peter W. R. Ñtuyti a =ant at Államuchy. N.J. the tree is shown ready for cutting. The branches have already been tied up to facilitate loading on trailer. carefully placed on supports to distribute its great weight evenly. The trailer. hauling the tree. had to be parked overnight on the Jersey side of the GW Bridge as New Jersey official_- would not allow it to be transported during the dark of night for safety reasons. Truckmen were given from 6 a.m. to 6:30 a.m. to get it to Rock Center. They did it.

This year the tree was decorated with more than 5.600 lights and plastic globes and gave a colorful effect day and night. More than 5.0M)0 7-watt clear. sparkling fire -fly lights and 600 nine -inch translucent globes. illuminated from within. created a brilliant nighttime effect. The bright plastic globes in red- bellow and white and Continued on page 20)


orkmen start using a power saw to cut through the rank of the 60-year -old Norway spruce of 11 tons.

To keep the giant spruce in good condition and to present broken branches. a huge crane swings into action. NBC Chimes


Military- Businessmen`s Conference:

NBC's Edward Madden Covers Joint Meeting for Communications Field Late last fall the Department of Defense's "Joint Civilian Orientation Conference" was held for the last time in 1952. It convenes four times annually and conference members are drawn from a geographic cross- section of representatives of American business, finance. labor. religion, education. farm, various professions and communications. Representing the American communications field-and the only member from the radio-TV industry-was NBC's Vice-President and Assistant to the President. Edward D. Madden. The Conference opened at the Pentagon with presentations by civilian and military chiefs, the purpose of which was to provide businessmen with a comprehensive understanding of the Department of Defense and its integration with other branches of the Government and the community large. The welcoming address to over 60 guests was made by Honorable Robert A. Lovett, Secretary of Defense. Other speakers at the Pentagon phase of the joint military-civilian conference were General of the Army Omar N. Bradley: Honorable Frank Pace. Secretary of the Army; General Lawton Collins. Chief of Staff: Honorable Dan A. Kimball. Secretary of the Navy; Honorable Thomas K. Finletter, Secretary of the

be eyes

Sound off for Jaycock. sound off for Javcock The business wheels are not such heels They're okay. Chorus )" (

NBC and TV Affiliates

NBC.. Edward Madden right. ready for jet flight. gets encouragement from Brig. Gen. Stuart P. Wright of Eglin Field Proving Ground:, Fla.

Air Force, and many other notables in the military world. The Washington phase of the conference was followed by trips to field installations of the Army, Navy, Air Force and Marine Corps in order to acquaint members with the responsibilities and activities of the several military departments within their assigned roles. Most of these trips, Madden said, were made in C-4 î s, and the whole group even flew down to the Air Force's experimental base at Eglin Field, Florida. Madden also was given a ride in a jet- trainer close to 500 mph -which he enjoyed very much see picture . The group was taken aboard the L SS Coral Sea; they visited and inspected Fort Benning, Georgia: Quantico Marine Base; Norfolk Naval Base. "1 learned a great many things," Madden said. "that 1 didn't know before-- about military operations. the expense involved, and the military's manner of doing things. I think these conferences are a wonderful idea for the layman. and not only that its smart public relations. We all cane away from the conference with a more concrete idea of the military's prob-



Madden talks with Major Gen. Robert N. Young, Infantry Center Commander at Fort Benning. Ga.

during airborne demonstration.


NBC Chimes

or a 'static war'. it would again be a challenge to American industry to keep the American standard of living in its present state." Madden was able to throw a bit of lightness into the orientation meeting at Fort Benning by writing an original song -parody to the tune of "Sound Off ". The military there liked it; printed it in their program. Here's one stanza: "The legal eagles. financial gents And business men with no more sense Keep trudging grimly and looking wise Through red -rimmed slits that should



"I found too how closely our economy is integrated with military expenditures, and in the event of peace

Work Out Revised Plan Compensating Stations For Programs Establishing a new milestone in the history of the industry. the National Broadcasting Company and the stations affiliated with its television net work have worked out together a revised plan for compensating the individual stations for carry ing network commercial programs. The plan was presented to a meeting of executives representing 41 of the NBC television network stations at a session in Chicago December 16. and was favorably received. The stations adopted a resolution urging that the affiliates recommend to each other favorable acceptance of the plan in their individual contract negotiations with the network.

Thomas Phelan Appointed Thomas H. Phelan. formerly Manager of Radio Technical Operations. was appointed last month as Manager of Television Technical Operations. Mr. Phelan will be responsible for television technical operations. radio and television scheduling and maintenance. kinescope recording and technical supervision of R \BT technical operations.

Charles Phelps Named Effective December 15. 1952 Charles Phelps was appointed Assistant Night Executive Officer, reporting to William Burke Miller.


Need a Plane, Train, Bus Reservation? Call NBC's Efficient 9th Floor Transport Office Not known to many of us are the services rendered daily by the NBC Transportation Office in Room 951 of the RCA Building. Headed up by Albert Walker, who also does special assignment work for Arturo Toscanini, the Transportation Office will handle your plane, train, bus or steamship reservations, either for your NBC business trips or for your own personal travel. Tickets arranged for through the office are picked up by its messenger. and you in turn may pick them up at the \BC Cashier's Office. However, Transportation will not handle railroad coach tickets. They will also take care of hotel reservations for you and your immediate family. Ninety percent of the office's business is for NBC personnel on NBC business; however. the personal request is always welcome. Walker and his staff of four also handle limousine service for visiting celebrities, obtain pier passes, meet and greet celebrities, obtain press passes for cutters meeting Trans Atlantic boats. Walker, who will be here 20 years this month, has Bill Treloar as his assistant. Marge DuBois is secretary and Lee Reizen transportation clerk. Charlie Pough is the efficient messenger in the outfit.

"Jolly Girls" in Washington Help Needy Children

Contributing toys to the WRC Doll House is just one of the activities of the Jolly Girls, an organization made up of women in the Washington office of the National Broadcasting Company. The term "organization" is used loosely, however. in referring to the Jolly Girls. for the group really seems to thrive on lack of organization. It is primarily a social club, for the purpose of getting together outside of the office once in a while, and for honoring individuals on special occasions. There actually are not even any offifilbert Walker. He heads up NBC's cers. as such. Several girls are in Department. Transportation charge of the various jobs. such as collecting dues and arranging lunchNBC Basketball Team eons, and every few months these duties are turned over to new people. The NBC basketball team. playing The Jolly Girls originated back in for the first time with a full squad, and 1946, when most of NBC was quarably coached by Marty Cohen, smashed tered in the Translux Building. Howthe BBD&O team in a rough but wellever. a few employees were housed in played contest. This New York team the Bond Building. and one of them, is manned primarily by Guest RelaRuth Collins Í now the wife of NBC tions' Al Recht. Ted Tobias, Art Topal, engineer Bob Shenton i . thought it Jerry McGavick, John Tornell, Jerry would be a good idea for the girls in Moring. They, along with Jack Weir, the two buildings to become better Woody Zelkind, Bill Coldwcll, Bill acquainted through a social organizaLynch, Herb Oxman and Tom Wade tion. are looking forward to a strong finish A little later. when the television in their remaining games this season. station began operations out of the Wardman Park Hotel. it was increasingly difficult for the radio and TV employees to get together, but now that all WRC and WNBW facilities are combined at the hotel, the club is gaining added solidarity. The name for the group, though often ridiculed by NBC's male contingent. was suggested by Bob Shen ton. He recalled the "Jolly Boys" on the "Great Gildersleeve" program and laughingly dubbed the new club. "The Jolly Girls." The rules and regulations are few any woman employee of NBC is eligible for membership upon payment of the small initiation fee. and she must have worked for the company at least a year in order to have a party given in her honor upon leaving. The treasury is maintained by monthly dues from each member. and until recently. a coke machine was a Washington's favorite baritone. Gene Archer, accepts gifts of dolls and source of profit for the Jolly Girls. toys contributed by members of NBC- Washington's "The Jolly Girls". A lot Ann Evans) of children were the happier because of their efforts and contributionsANY,









NBC Chimes



WT AM Program Manager

Scholars of Sound:

NBC Chicago's Alldlol)thlle

Iliigli Downs Practices his Aildlophllolog` at Ilo>
Lawson Deming. WT -11 producer, ha&

been named program manager

at the Cleveland location. He will report to Norman Cloutier. program


Trammell Resigns (Continued from page 7) NBC's Central Division, he had boosted the billings from 51.000.000 a year to 51.000.000 a month. It was in Chicago that Mr. Trammell persuaded many of today's great figures in the entertainment world to join the growing radio industry and negotiated the first of the million -dollar contracts for which he later became noted. Under Mr. Trammell's direction. NBC constructed its large and modern broadcasting studios in the Merchandise Mart in Chicago and its own building in Hollywood. California.

This brave new world of strange new sights and sounds has engendered sciences and quasi- sciences totally beyond the imaginations of our forbears. One of these, the natural child of radio. is labelled audiophilology. Its proponents are audiophiles. which semantically- speaking means they are "scholars of sound". Although a large number of the cult are actually audio engineers. many in other fields are avid in their pursuit of pure sound. Notable among these-who fill their homes with van loads of complex equipment to reproduce recorded music with life -like fidelity are Maestro Arturo Toscanini and NBC- Chicago's versatile announcer emcee. Hugh Downs. Unlike the incomparable Maestro. who had vast amounts of technical help installing his ne plus ultra home music equipment, the doughty Downs did all his own work. True. he had some help from Ed Reed. technical director of Hawkins Falls. and a close friend. but in the main the selection of equipment and installation were entirely of Hugh's doing. Heart of the system is a Williamson type amplifier. and a professional quality turntable. A combination of two bass reflex speakers and a theater-

Hugh Downs type treble horn is the speaker system that produces the "real big good sound," that Hugh -like all audiophile--wants. According to Hugh. he's been playing recorded music daily for 17 years, and for that same length of time he's been interested in reproducing that music in his own home. But. he says, it has only been recently that records have been pressed that have enough quality to warrant investing in expensive ultra -high fidelity equipment.

The Tree

Blue Cross, Blue Shield Re- Opening This Month

(Continued from Page 17) more than 3.000 feet of golden garlanding made of aluminum foil. specially created for Rockefeller Center by the Reynolds Metals Company. complete the daytime decorations. Center officials say that they send out professional spotters each year in the search of trees appropriate for their Christmas trees. There are also many "amateur" spotters, who call in annually to report that they have just seen a "beaut" for the Center. The price of the tree was not divulged: it's bought by the foot. and is not as much as one would suspect.

NBC employees in New York who have not had a chance to enter into the Associated Hospital Service or the United Medical Service (the Blue Cross and Blue Shield plans) will have their chance this month. A new drive for membership is now in progress for non -participants in the plans and all membership cards have been sent out. These cards must be returned to Employee Services section by the 15th. Those who join now can pick up effective hospital and surgical service effective February 1. Blue Cross stands for 90 non -profit Plans sponsored by employees, em-

20 NBC Chimes

plovers and hospitals in the United States, Canada and Puerto Rico. These Plans give the best hospital care obtainable to 40- million men. women and children. The Blue Shield surgical plan is designed to meet the increased cost of surgical care. now provides allowances up to S250 for surgical operations. the treatment of fractures and dislocations, and for maternity care for the wife on the Family contract -complete payment of your bill (except for maternity care) if your income is within the specified limits.

People and Places Hollywood, KNBH Don Norman, General Manager of KNBH. won the `Bob Hope Golf Trophy- with a score of 104 repeat. 104! This sounds more like a temperature reading than a golf score. _Ann dater KN BH press) bill spend her New Year's Eve in Acapulco. Some



people have all the lncL Florence Chadwick began her new TV seri es on KNBH with Olympic coach Dean Cromwell and discus champion Sim mess as the first guests. Flo will be in New York with a new show during the latter part of February. In June she plans to swim the Dardanelles and the Straights of Gibraltar. KNBH reached the highest ratings in its history during November of this year. All the ratings gave Channel 4 the top stop in popularity among Southern California televiewers. 'Peannt Circus-, whose star 1 -ante Cotrig was once an NBC parking lot attendant, topped all the multi -weekly shows. Other programs in that category seen over the Channel in the first ten inclnde "The Adventures of Patch". Klnb'. `Dinah Shore. `Camel News Caravan" and "Howdy Doody". All the company ski enthusiasts_ happy over the heavy snowfall in the High Sierras. are boping to form a week -end skiing club to take advantage of group rates in the various mountains resorts_ The sun -lovers, meanwhile. congregate at Palm Springs. Johnny Knight, ont of the hospital. returned to his duties as supervisor of the transmitter operations on Mt. Wilson just in time to order some more alfalfa. Yes.. that's right, alfalfa. Seems it's part of the NBC contract with the hotel that owns the land to keep the wild deer well fed

New York, NBC The News Department welcomes John Wingate, our Esso reponer. Jane Crabtree_ secretary to Joe Meyers, replacing BeniRapp who sailed on December 9 to Frankfurt: Burt Lieper, who joins us from the 106th Street staff as writer of the Esso Show. Glad to see our witty Bill Ryan back healthy and comical after his recent illness_ Correspondent Frank Bourghhodter has just returned from Korea after covering General Eisenhower's recent visit there. Franks recuperation will take the form of a vacation to Key West Florida . a mncb needed one- Art Wakelee is still taped up in the tape room on the hour -long year end show, the News Department's annual review of the top stories of 1952. Chet Hagan received a plug in the Daily Mirror the other day by columnist W. Winchell. who stated that the Nielsen Radio Ratings for News programs rated Morgan Beatty's "News of the World' as Number three. a news show edited by a yonth who wrote Mr. Winchell a letter in 1938. by the name of Chet Hagan- Leo Seligson is back from one week's rest. In Purchasing, Mary McNair"- celebrated a birthday on December 6. Bill and Marge Blozhain celebrated their anniversary on December 9. Fred Vestal flew to Florida to spend Christmas with his folks.

Occupants of 'Hassle .kIley- Room 688$ said goodbye to Chimes Corres pondent Louise Goralski and welcomed back from the nuit Ron Gudl: to the night siaff. tirs. Bernard Tarpe i Joan Porter left for a Florida honeymoon_ Jack Weir reports the NBC basketball team trounced BBD&O I cementing relation_` eh ? t . GUEST RELATIONS has had its share of folks moving out of the company and on to jobs throughout the country-we hare: BOB IIESS NER announcing on WC_E1 in Columbus. Indiana- CHUCK CARRON announcing at WL \-A in Lynchburg. VirginiaGUI" .IYLSWORTH announcing at WFOY, St. Augustine, Florida: DON FORE AN to WCPS in Tarboro. North Carolina: DUDLEY MALONE to the training program at BBDO: WARREN CHRIST1Lí1 entertaining at Vero Beach Florida- ANN 1 -O 1 WE_VI_YG joins her sailor husband in France for Xmas and MARY PFAFF leaves us to start teaching in the New Jersey school system, thereby substantiating the GR claim of superintelligence. Welcome to new Pages JOHN 1IIZ_1-ER, LEO HAGGERTY, JEFF LO B_4ITO. JESS STRUM, and to new Guides BOB W_4TSO1JIM SMITH (be of the big smile), GLORIA CROMWELL, SALLY GILBERT, HARALD KIRV, and ROBERT.4 AUSTIN. Sympathy from the staff is extended to JOEL FEAGINS on the sudden paring of his father. Sympathy of another sort has been extended to PETER LASSALLF who joins the ranks of GR personnel in the Armed Forces (on Jai_ 51 BARBARA ITITZELL in Ticket tells us that Christmastime will be a real vacation for her-she goes to night school at NBC throngh the facilities of Columbia University. and schools whole KELLY LIGHT says ont for Xmas that she expects most of time taken np with parties at bome in Huntington, West Virginia Adding an international flavor to GR. DALE (Symphony t REIII.NGTOY told us abont `his day" as a luncheon guest of Madam Berger. Canadian Delegate to the L1. Most interessing was his description of Mr. Molotov's manner_ which we will not reprint for fear of international repercussions. All the wonderful Santa Clauses in TV Technical Operations have shaved their beards and have resumed their roles as Cameramen. Lighting men. Technical Directors. etc_ as they embark npon the sea of 1953_ New clothes adorn the girls. and colorful ties are added to the attire of the men. In short. faces are brightened. Speaking of faces. some new ones have been added this month- Young and charming Rosemary Ianui joins tm in 501 in the stead of Janie Wetherell. Mr. Thomas Phelan. our new Manager of TV Technical Operations_ and his secretary. Rosemary Schanble moved in with us. The show must go on! and Hats Off to all the men in this department who made the shows possible on Christmas and New Year's Day. Andrew Stepharnac's most joyous Christmas present was that of a baby granddaughter. Con gratulations_ TV Technical Operations cons


tinges to ha'e babies. in compliance the birth of a new sear. see Binhs! Donald Bartsch- duplicating. now the proud owner of a -52 Olds 98 is spending his weekends exploring the highways of New England and Pennsylvania. Cities inch as &.-ton and Pittsburgh used to be rea expeditions with the 'Old Diesel' his old "40 Cher,. bnt now. with his rocket power. they're mere excursions! Virus seems to be running rampant in old Room 02 Four victim during the last month! Welcome to Pad Barnwell, another new Dnplicator. In seems our latest addition to the Plant Operations staff found the atmosphere in the office a little chilly for him and has decided to make his home with DOUG SCHL LTZE. Our own little OLLIE. THE ALLIGATOR once filed in Jack Gea_an "s fish tank_ bnt no one really felt very dose to him_ We all enjoyed our Christmas Party at the Fraternal Clubhouse to the hilt_ Of course. the girls were a bit ontnumbered by all the men- but no one realii seemed to care about that! And everyone in PL_L\T OPERATIONS would like to take this opportunity to wish ererrone A VERY HAPPY YEW YEAR The `mo`s beantiful irk- in room 563_ namely AGNES STIVALE, has become quite an expert at French_ Does anyone know a Frenchman with whom Antes nice could converse???? Vacation time finally rolled around for H. PIERRE HATHA% Ai-. While he's enjoying the warm weather of the Sonth. Florida to be exact well be donning our red flannels and snow shoes! We all wish ELSIE SCHMIDT a very speedy recovery_ after her visit to the hospital to have her appendix removed. Belated birthday greetings to JOHN UDRF and H_TIIISH MC LYTOSH. Welcome back to SAM NOI-E1 STERN- who just returned from his winter vacation in Washington and the neighboring gates. This department wishes everyone a very HAPPY NEW YEAR! Mary Regan_ formerly with PRODL CT1ON SERVICES. is now with Benton and Boucles_ in the Television Department. Bob Peary expects to be leaving for the Coast during the first week in January. He taking the whole family on this croK-countiy tour. Jackie LaBelle will be working for an Engineering Firm in New Jersey by the time yon read this. Dick McBride had less than a week's notice to straighten ont his affairs before going on active dnty witb the Coast Guard 'He's stationed on Ellis Island. His biggest gripe -He'd just had his loafers re-soled!


Twa_ the week before Xmas thronghont NBC Department were busy as anyone could see_ In Research and Planning activity was a

right I nibbled for some news and just couldn't get a bite. So I rack my brain wondering just what I



Musa be something exciting besides getting

our pay. But I have to make a deadline. so here's what

Ill do;

On behalf of the whole section. HAPPY NEW YEAR to all of von.

NBC Chimes,


Network Controllers can now boast of ifs own IBM section. Will start full production sometime between Christmas and New Year's. We welcome Bill Ratcliff to Controllers. along with Violet Fairhurst, Gertrude Gilroy, Steve Barone, and Stewart Warkou-. Bill will be Supervisor of our IBM section. Controllers extend "best get well wishes" to Jay Wottke. .11aralyn Hass look-

ing mighty chipper after minor operation. John Bechtel now is a "Proud Uncle" of a baby girl. Eileen .Monahan concentrated a little too hard on Vickie Casella instructions on the art of knitting. The studious students pocket -book was stolen on the IND. Joe Fuller's absence last month was not another vacation. Exercising the great American right -to serve on jury duty. HAPPY NEW YEAR FROM NETWORK CONTROLLERS TO ALL. Questions of the month: How did Marge Hadley dwindle away the hours while snow bound in Omaha on her recent vacation and what was Jeanne Jenks doing modeling a wedding gown at a fashion show. Did it give you any ideas. Jeanne? Welcome to Robert Phillips our new Communications Operator.

joyable affair, which was held at Healy's Restaurant, 66th Street & Columbus Ave. So successful was this get-together that the boys are already planing another shindig, this one in celebration of Tom Longmore's 60th birthday which occurs early next year. Bill Bush loses a source of steady income, now that the New York tracks have closed for the season.

Network Controllers Christmas party went ov er with bang. Bob Burholt sweats it out as Violet Fairhurst, Vickie Casella. Ann Cahill, Esther Limone, Bea Biespiel. Warren Gherman, John Bechtel sing parody: "Old Man Burholt ".

Place Bets Early

Justice is Served The ogre of jury duty has finished with


ing them both gasping with the efficiency of New York State justice. From WDSR down in Florida. comes word of ex .ABP writer VER-VON LOWELL who has become a veritable tycoon in station work down there. It's a great pleasure. too, to welcome back LEI GIARRAPUTO to the Production division of ABP. He had been "vacationing" in Germany, in particular. and in Europe, in general . . , courtesy of the U. S. Army. JAKE EVANS has been spotlighted by a recent story and picture in "Radio Daily ", besides acquiring a brand new Mercury. There are two new people in the Sales promotion group. namely PIERRE MARQUIS. formerly of Research. and DEE VESTAL. .11L-RIEL SMITH has gone into the fish business with the possession of a fancy aquarium complete with 11 tropical fish. electric lights. California red wood furnishings. and other things too grand to mention. It's a Small World Dept.: JACK HALLORAN, lunching with Betty Lannigan of Press, got talking about the Philippines in the last war. When the smoke had cleared. it turned out that Betty had been a Red Cross girl serving coffee and doughnuts at exactly the same spot in the Philippines where HALLORAN had been stationed in the Army. Needles to say, mutual memories soon appeared.

eeds Shoes For '53 On the night staff in STENOGRAPHIC


llarie Freda has worn out two pairs of shoes Christmas shopping. Pat Kirk had a

wonderful time on her trip to Worcester, Mass. She celebrated her birthday recently. too, and the girls took her to the new smart restaurant "THE OTHELLO" for her party. Gertrude Zarnowski went to Oswego, N.Y., for Christmas. We're all celebrating the holidays with the famous "Stenographic Cocktail " mixture of typewriter cleaner, grain alcohol. and stencil correction fluid.



NBC Chimes

NEWS FROM AIR -CONDITIONING: Welcome back to Bill Santhouse who just finished a hitch in the Navy. We hear that Jimmy Schlag is going to bring in a piggy bank for Hugh Reilly to save his pennies in for coffee. When Ken Sulliran's wife presented him with a baby the other day, he got so excited he answered the phone with the ear piece to his mouth and was listening through the mouthpiece. Bill Conboy is walking around with his head in the clouds since he joined the "Poppas' Club ".

Bob Burholt, Jack Lavan, Joe Fuller. and Art Garbade have boss Frank O'Shea in a dither over "Twas The Night Before Closing -. Just one new person in the press department since last time. Barbara Evers joins the staff in Photo Files to take the place of Rod Dwyer who left to go to France. The single people in the office are seriously thinking of forming some kind of an organization to preserve their liberty and freedom. If any one in the company has any helpful suggestions on how the few remaining souls can remain single, please forward suggestions to "Single People" care of Hank Williams. Room 400 George Stilgenbauer, supervisor in the Tabulating Room certainly has his department looking nice with new carpeting and new helpful machines. Thanks to him for getting all our paychecks run -off in time. New additions into Staff -Controllers is the Television Weekly Payroll. supervised by Sal Verdey, and assisting him are: Arthur Barnett and Lillian . Marziano. We're happy to have them with us. A mighty big welcome in PERSONNEL goes out to John Michel and Eddie Starr who have returned to NBC after their military service. Our traveling Eleanor .Vadeje is off again and we must say that Bermuda should be called her second home. Eleanor could easily be their Chamber of Commerce representative since she does a good job of promoting vacations in Bermuda. The friends and co-workers of Bob Sharpe IN SET -UP OPERATIONS tendered a surprise dinner in his honor in celebration of his 25th anniversary as an NBC employee. About forty people attended this most en-

Jack Caragliano is overjoyed over the fact that he just came in possession of a pair of prize pigeons. Now he can't wait until the racing season starts. We all join in with a hearty "Season's Greetings" to all. Three additions to the Film Library's staff are Sol Axelrod, who joined our organization November 18. David Weixel, who started work at the library on December 10th. and Henry Ferens, who returned December 1st to the job from which he was called into the army in November. 1950. Henry- served as a projectionist in the 300th Special Services Company at Camp Rucker. Alabama. Dace iVeixel served four years in the arm-, twenty -seven months of which he spent in Africa and Italy as a member of a tank destroyer battalion in General Hark Clark's Fifth Army. Both Henry and Dave have photography as a hobby. One of Dave's photos, a picture of children playing. was printed in The American Annual of Photography for 1952. Another addition to the Film Library personnel is Betty McLoughlin, who transferred to the library from the office of the Cost Comptroller. Film and Kinescope Operations. And Mr. Traeger, the library supervisor. is back after being absent because of a recent illness. Joel Friedman and his wife Lauryanne are expecting a Christmas package from the stork. Best of luck to Irving Oshman, Film Library shot -lister. who has transferred to a new position with Broadcast Film at 1600 Broadway.

For Sale or Rent


Wanted: 1% or 2 -room bachelor apartment in Manhattan. Maximum rental 875. Please eall Dan Levitt. Ext. 582. For Sale: .%ttraetive 6 -room house with 3 bedrooms. a large living room. fireplace, panelled den, tile kitchen, in Hawthorne, Westchester Conn te. 55 minute. from Ne.. York. Huge 125' x 100' lot. vegetable and flouer gardens. Low taxes and upkeep. Only $2-1.000. For information, call: Joan Cnlette, Extension 8253.


Fleming Compiles "Mr. President" Record Album for RCA

NBC's Spot Salesmen

James Fleming. news editor of 'Today". NBC -TVs news and special events program. has drawn upon the experience of "four years of listening to 20 }ears of history" to compile an album of records entitled "Mr. President". which documents the American scene and the executive office from Herbert Hoover to President- designate Dwight D. Eisenhower. The RCA Victor album will be released this month.

Nighttime Radio Truth Nicholas Ponella, formerly of Audio -Video Engineering. N.Y., left for the Army December 1. He waves goodbye to his friends.

Last month in full page ads in The Wall Street Journal. New York Times. Herald Tribune. and Chicago Tribune, NBC's Advertising and Promotion department pointed up the fact via an A. C. Nielsen Company survey that "Nighttime Radio delivers a multimillion radio audience at the lowest cost per- thousand circulation in radio's history at only a fraction of the cost -per -thousand circulation of any of the nation's top magazines . . . and NBC Radio's nighttime costs have shown the greatest decrease NBC's cost -per -thousand is now lower than any of the networks only 33c. ."


NBC Marriages Susan Lanci to Arnold Koppell Alex Mumford to Beverly Bentley Auriel Macfie to Russell Douglas Don Bishop to Robbie Just Robbie!) Beverly Badger to George Durfee Joan Porter to Bernard Tarpe Alice Greenstein to Bernard Kane Carol Segal, lam\ BH. to Edwin Clement Nora Weinraub to Fred Shock 1

NBC Engagements Chris Casserly to Henry Launhardt Helene Schuck to Richard Janssen Seymour Feldman. Staff Controllers Hermine Eisenberg to Ensign Gilbert Liss Meta Heiberger to Charles Wechsler Bob Garthwaite to Barabara Chappell Rita Morey to Larry Sisson

NBC Births To John Grahams. a boy, Bruce Ayres on Dec. 5 To Ken Sullivans. a girl. Kathleen Mary To Bill Conboys, a girl. Laura Patricia To Hank Scotts, a girl, Virginia To Arthur Dahms, boy. Brien

Tunisia to Stenographic Simone Zeiloun, new employee in the NBC Stenographic department, is from Tunisia, where she worked in the American Embassy. Stenographic is building up a small French delegation.




Correction We are reproducing here (in corrected form) the 10. 20 and 25-year club members from NBC -

Washington. The December CHIMES listed them incorrectly. 25-Year Members Virginia P. Birgfeld Frank Fuguzzi William Scott 20 -Year Members Clyde `'peed" Clark 10-Year Members Paul Meyers Arthur Hamilton Hollis Wright Bob Shenton Kennedy Ludlam Eileen Burger Edward McGinley

Martin Percival .

. .


birdland devotee"

Martin Percival . . . popular New York NBC radio spot salesman . . . services McCann Erickson. Kudner, business career Compton. SSCSB began in SSCSB mailroom and media became time research department buyer at Grey Advertising . . . then held same position at McCann before coming to Spot 14 months back . . . went he was born in Indianapolis to high school in Lake Placid where he majored in skiing . . while skiing used to run into Bob Leder t WNBC Sales Manager playing golf with red has B.A. degree ball and earmuffs Tufts College . . . in Economics from appeared in college production of "Mice and Men" which went on tour all over Eastern part of the country with frequent performances at Smith Martin insists he has no College aspirations to become a TV actor . . . served with Eth Air Force in Europe holds several citations two Years presently lives in London Terrace married to Camilla Johnson. former assistant sales service manager of Dupont TV network. whom he met at college . . . recent father of a baby daughter, Ann Colony. age 3 months he's also a birdland devotee . . . breeder of tropical fish . . . terrific a "must" at a Spot sense of humor Sales office party.

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NBC Chime=





This Week on NBC



Eleventh Episode: "Magnetic North"




Published monthly by and for the employees of the National Broadcasting Company, 30 Rockefeller Plaza, New York City, New York.

Editor Neil Gahagan

Chimes Correspondents Staff Administration: Joan Baird, Legal Department Eileen Tobin, Information Kay Henderson, Continuity Acceptance Ethel Pont, Controllers Ernestine Thomas, Treasurer's Mary McNulty, Purchasing Betsey Smith. N. Y. Personnel Mary Heller, General Service Tom Henry, Air Conditioning Charlie Atlee, Duplicating Bill Lynch, Mail Room Victoria Keator, Stenographic Fred Nathan, Guest Relations

Radio and TV Networks: Hank Williams, Press Department Warren Gherman, Network Controllers Kathleen Walker, Radio Sales Tony Cervini, TV Sales Tom Dater, Adv. & Prom. Jane Hendrie, Radio Program Barbara Harlib, Stations Relations Marge Hadley, Traffic Joan Oury, Station Clearance Gloria Betros, Sales, Planning Dorothy Poser, Sales, Planning Peggy 4Madon, Radio News, Special Events Rose Homa, TV News, Special Events Jane Ermentraut, Radio Tech Operations Maryanne Kearney, ,Merchandising Priscilla Whalen, TV Tech Operations Joan Flad, Plant Operations Sheila Hirschman, Plant Operations Dolores Blye, Sound Effects Louise Goralski, Broadcast Operations Blanche Gawronska, Staging Service Terry Colasacco, Film & Kine Operations Betty McLoughlin, 106th Str eet Pat Powers, TV Program, RKO Anne Koyce, Talent & Program Joan Levinson, Program Services Nora Weinraub, Music

Owned and Operated Stations: Elaine Simpson, Spot Sales Don Richards, Administration Mary McBride. WA-BC-WATT Bill Cothran, KNBC Bob Pelgram, KABH Mary Karr, WMAQ -WNRt7 Ruth Armold, WTA.M- W.1'BK Robert Adams, WRC -WNBW

Engineering: Marjorie Marshall, Engineering


NBC Chimes

The Couer Last Sunday NBC -TV- "visited Carl Sandburg". This was a third in a series of visits which the network has made on distinguished figures of our time. Each program has been very well received. Bertrand Russell and Robert Frost were seen earlier in the series. which is supervised for NBC by Davidson Taylor. Last week's visit with Carl Sand burg, American poet, biographer of Lincoln, and twice- winner of the Pulitzer Prize, was of particular moment in view of the recent nation -wide celebration of his 75th birthday. On this occasion, a fellow citizen of Illinois. Adlai Stevenson, said of him: "Carl Sandburg is the one living man whose work and whose life epitomize for me the American dream. His is the earthliness of the prairies. the majesty of mountains. the anger of deep inland seas. In him is the restlessness of the seeker, the questioner, the explorer of far horizons. the hunger that is never satisfied. In him also is the tough strength that has never been fully measured, never unleashed. the resilience of youthfulness which wells from within and which no aging can destroy. Besides, I love him." Sandburg was born in Galesburg. Illinois. Both his parents emigrated to America from Sweden. His father was a blacksmith who later worked on the railroad. Carl left school at 13 and did all sorts of unskilled work. After serving in Puerto Rico during the Spanish-American War, he attended

Lombard College in Galesburg, where a professor encouraged his writing and paid for publication of his first volume of poems. After college, Sandburg went to Milwaukee and got a newspaper job, and there met and married Lillian Steichen. They have three daughters. From his early youth, Sandburg was immersed in the Abraham Lincoln legend. For 30 years he sought out and collected material on Lincoln; over a period of 15 years he wrote the six -volume biography of Lincoln which is generally accounted one of the greatest biographies of modern times. The first two volumes ( "The Prairie Years ") came out in 1926; the last four ( "The War Years ") in 1939. In 1940 the work won the Pulitzer Prize for history. During the writing of the work, Sandburg took a few months off each year to rest from his labor (and earn his living) by touring with his banjo or guitar and singing folksongs and reciting his own poems. The publication of his most recent work, a memoir titled "Always the Young Strangers ", coincided with the observance of his 75th birthday. NBC's Doris Ann was the producer of the Sandburg film, Martin Hoade was the director. Thomas Priestley and Jesse Sabin were the photographers and George Jordan and Warren Redden were the soundrnen. Film editor was Robert Loweree. Sandburg's guest in the film was Edward Stanley, manager of NBC public service programs.

The NBC Blood Drive This month NBC -New York, in con junction with the American Red Cross, will again conduct a blood drive in which all employees are cordinally asked to participate. This first blood drive in 1953 will run through February 25 and February 26. It will be held in the foyer of the Center Theater. The blood will be donated in order to maintain a credit balance in the NBC Blood Bank and to serve the Armed Forces and victims of polio. NBC tries at all times to maintain a blood bank of 150 pints which can be used by NBC employees free of charge.

This is handled through the employee services section, Room 729. Representatives from the employee services section will be around within the next week in order to sign you up for this much -needed blood drive. Appointments will be set up to facilitate movement and prevent confusion on the days of the actual blood letting. We sincerely hope that all NBC employees will cooperate to the fullest extent in aiding victims of polio and also members of the fighting forces in Korea. You can also aid yourself and your families by increasing the quantity of blood in the NBC Blood Bank.


Fineshriber, Adams Named Vice-Presidents Fineshriber General Manager; Adams is Administrative V. P. The election of William H. Fineshriber, Jr., and David C. Adams as vice- presidents of the National Broadcasting Company, at the regular meeting of the company's board of directors on Friday, February 6, was announced Monday by Frank White, NBC president. Both Fineshriber and Adams will report to John K. Herbert, vice- president in charge of the NBC radio and television networks. Mr. Herbert stated that Mr. Fineshriber will be vice- president and general manager of the networks, and that Mr. Adams will be vice- president for administration for the networks. In commenting upon the appointments Mr. Herbert said: " \'Ir. Fineshriber brings to his new position the practical experience of more than 20 years in network operations. He is widely recognized in the industry for his ability and for his contributions to the advancement of broadcasting. Because of Bill's demonstrated talents in that field, I am particularly pleased to have his assistance in the management of our two networks. "The election of Mr. Adams as vice president recognizes his outstanding ability in handling administrative projects. His talents too will now be used on a broader basis in our net work operations." Fineshriber, who comes to NBC on March 2, recently resigned as executive. vice -president and a member of the Board of Directors of the Mutual Broadcasting System and as vice president and a director of General Teleradio, Inc., to accept the NBC post. Fineshriber joined the Mutual Broadcasting System as vice -president in charge of programs in July, 1949, and was appointed executive vice president December 13, 1951. He entered the broadcasting business following graduation with highest honors and a Phi Beta Kappa key from Princeton Uinversity in 1931. After a course of advanced study at the Sorbonne in Paris, he joined the Columbia Broadcasting System as a member of the publicity staff. In Octo'her, 1934, he left CBS to manage

Carnegie Hall in New York City. He returned to CBS in 1937 where he served in a series of important positions, and was general managcr of the CBS program department when he left to join Mutual in 1949.

Adams joined the FCC in September, 1941, serving successively as Chief of the International Legal Section, Assistant Chief of the Common Carrier Division and Assistant to the General Counsel. His FCC career was inter-

William H. Fineshriber, Jr.

David C. Adams

Fineshriber is a member of the Board of Directors of the National Association of Radio and Television Broadcasters and a member of the Executive Committee of the Board of Directors of the Broadcast Advertising Bureau. He has held chairmanships in the radio campaigns of many national charitable, educational and philanthropic organizatons. He was horn November 4, 1909 in Davenport, Iowa. His family later moved to Memphis, Tennessee, where he attended the Maury Grammar School and then to Philadelphia, where he was graduated from West Philadelphia High School. He is married to the former Clotilde Heller of Philadelphia. They have two children, Joy, 16, and William, 13; live in New York City. Adams is presently Director of Special Projects for the NBC networks. He left the Federal Communications Commission to join NBC as assistant general counsel in December, 1947. He was named vice -president and general attorney of RCA Communications, Inc. in July 1943, but returned to NBC in January 1949, as assistant to the executive vice- president.

rupted for two years of military service, first with an anti- aircraft battalion and later as a second Iieutenant in Military Intelligence. During his service with the FCC he was a member of the Cable and Radio Committee of the Board of War Communications. Adams was a member of the United States delegation at the Atlantic City Radio, Telecommunications and High Frequency Conference from May 12 to October 4, 1947. He was chief assistant to Charles R. Denny, now an NBC vice -president, but at that time chairman of the three Conferences. He was a member of the U. S. delegation to the Moscow Five -Power Telecommunications Conference and a U.S. observer at the London meeting of the International Telegraph Consultative Committee, both in 1946. Adams was born on March 5, 1913, in Buffalo, New York. He is a graduate of the University of Buffalo and its law school, class of 1937. He practiced law in Buffalo from 1937 to 1941. He is maried to the former May M. Grelick of New York City. They reside with their two sons, Donald J., 7, and Jonathan, 3, at Croton. N. Y. NBC Chimes


NBC News

Roundup . . NBC Cops Top Poll Honors Programs and stars of NBC won nearly twice as many first -place designations as all other networks in the fourth annual television poll conducted by Motion Picture Daily for Fame Magazine. NBC took 15 firsts and the second network won eight. The list of NBC -TV winners follows: "Your Show of Shows" was voted the "Best Network Program" and also the "Best Variety Program ". Sid Caesar was voted "Best Comedian". "Most Promising Male Star" was Wally Cox. "Dragnet" was "Best Mystery Program ". Dinah Shore was "Best Female Vocalist ". "Voice of Firestone" won "Best Classical Music Show ". "Most Popular Musical Show" was "Your Hit Parade ". `Best Audience Participation Show" went to Groucho Marx. "Best News Commentator" was John Cameron Swayze. "Best Daytime Program" was "The Kate Smith Show ". "Best Children's Program" went to "Kukla, Fran and 011ie ". "Best Rural Musical Show" was "Midwestern Hayride ". "Meet the Press" was "Best Panel Discussion Program ".

Burr Tillstrom at Teachers' Conference Burr Tillstrom, creator of NBC -TV's "Kukla, Fran and 011ie ", will talk on puppetry and television with their particular relation to education in the auditorium of the Museum of Modern Art, New York City, on March 19, from 8 p.m. to 10 p.m.

NBC Sales

Presentation Wins Award


NBC received a first prize for its "Summer Radio 1952" sound slide presentation from the National Visual Presentation Association at the luncheon meeting of the Sales Executive Club of New York at the Hotel Roosevelt. Ruddick C. Lawrence, director of Promotion Planning and Development, accepted the award for NBC.

Perry Como on ''All Star Revue" Perry Como has been signed to headline NBC -TV's "All Star Revue" program on Saturday, February 14 at 8 p.m. EST. The noted TV and recording star will be supported on the show by guest stars Paulette Goddard, comedian Ben Blue and singer Patti Page. C -P -P

Sponsors "Lorenzo .Jones"

Colgate -Palmolive -Peet Company is now sponsoring the Monday-through- Friday broadcasts of "Lorenzo J ones", NBC's popular afternoon serial drama. The contract for 52 weeks was placed by William Esty Company, the client's advertising agency. The products advertised are Fab and


NBC Chimes

"Your Show of Shows" Voted "Best Network Program" Colgate Dental Cream. The serial is one of radio's longest running daytime serials. It observes its 16th anniversary in April.

Toscanini Presents Program for Vets Arturo Toscanini will present Beethoven's "_hissa Solemnis" as his closing program of the 1952 -53 season with the NBC Symphony Orchestra, it was announced recently by Samuel Chotzinoff, NBC general music director. The concert will be broadcast from Carnegie Hall, New York, on Saturday, March 28, NBC Radio 5:45 -7:30 p.m. and will be played for the benefit of the Artists Veterans Hospital Programs of the Hospitalized Veterans Music Service.

Corporation Note The RCA Estate Appliance Corporation has announced that it will introduce the first line of gas and electric cooking ranges to bear the RCA monogram. The new line, which will be shown at the Furniture Market in Chicago, consists of six models for city gas and bottled gas, and four electric models.

NBC Talent-Development Contracts In another major step to open the gates of opportunity to young performers, NBC has become the first network to sign two performers to long -term talent -development contracts, according to Hal Kemp, manager of the network's Talent Department. Helen Halpin, a brunette comedienne, and Betty Ann Grove, singer and comedienne, were the first to be signed. Others. Kemp said, will be tapped from time to time in order to build at NBC a reservoir of talent.

The Inauguration Trendex Says NBC -TV Was Watched by Audience Almost Equal to All Other Networks Combined The National Broadcasting Company's continuous six -hour television coverage of the Inauguration Day of President Dwight D. Eisenhower on Tuesday, January 20 was watched by an audience almost equal to that of all other networks combined, according to a 10 -city Trendex rating survey. The NBC -TV coverage, sponsored by General Motors, garnered 49.2 percent of the total viewing audience of the Inauguration and the Inaugural Parade which followed. The Trendex ratings for the various networks are: NBC CBS ABC All others

for nearly two weeks to install the 25 remote pickup points throughout the Capital. GeorgeMcElrath, director of technical operations, saw to it that 100 miles of coaxial cable, 500 miles of wiring, 15 TV cameras and 50 microphones were connected with elaborate control centers at the Wardman Park Hotel and in the crypt of the Capitol building. Thomas Phelan, manager of TV technical operations, supervised the extensive arrangements for the six -hour telecast on Inauguration Day. Two NBC -TV innovations, the "Traveling Eye" Cadillac mobile unit that roamed up and down the parade route, and the idicon midget TV camera, provided NBC viewers with a complete and intimate picture of the impressive ceremonies. The $62,000 "Traveling Eye" was the talk of Washington as it rode along beside President Eisenhower's limousine and gave televiewers the sensation of riding in the Presidential motorcade. Ed Wilbur headed the staff of TV engineers who installed NBC -TV cam-

24.1 18.4 4.6 1.9

NBC's complete coverage of the Inauguration on radio and TV was made possible by the most elaborate technical setup ever arranged for a onetime program. Under the supervision of Frederick W. Wile, Jr., vice -president in charge of Networks Production, teams of NBC engineers from Washington, New York and other cities worked night and day


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An overall view of Inauguration ceremonies as NBC -TV covered it.


NBC's $67,000 Cadillac "Traveling Eye was the talk of Washington. era positions at the Capitol, the White House and along the parade route. Harry Grelck was in charge of the radio installation crew. John Rogers, chief engineer for station WNBW and WRC in Washington, was responsible for NBC's mobile unit pickup of the Inaugural Ball at the Georgetown University Gymnasium. Rogers' men made possible the intimate picture of President Eisenhower listening pensively to the music that has been termed the "standout shot of the whole inaugural coverage." NBC -TV caught every moment of the emotion -laden induction ceremonies at the East portico of the White House. Five TV cameras and seven commentators- Frank Bourgholtzer, Richard Harkness, Ken Banghart, George Hicks, Ned Brooks, Bill Chaplin and H. V. Kaltenborn -gave NBC audiences the whole story. NBC -TV was the only network to carry an immediate analysis of Ike's inaugural address. Kaltenborn did the job shortly after Ike left the platform for lunch. Morgan Beatty and Clifton Utley were NBC-TV key -men in the large communications center at the Ward man Park Hotel, five miles from the Capitol. They coordinated the story of Inauguration Day via the pickups from ten different remote points. NBC radio provided listeners with smooth and thorough coverage of Inauguration Dac with Arthur Barriault supervising the multi- microphone reports from the Capitol and Eugene Juster coordinating the broadcast in NBC Chimes


the control center at the Wardman

Park. Despite the elaborateness of the coverage, the communications center from which _McAndrew and Colledge controlled, the telecast was remarkably quiet. Three months of preparation plus two full days of rehearsals had prepared everyone for his job. When 5 p.m. came around. Morgan Beatty echoed Chancellor Livingston's words at the very first inauguration of George Washington: "It is done. Long live the President of the United States." NBC's coverage of the nation's political campaign that began amidst New Hampshire blizzards nearly a year ago was over. NBC was the only network to follow Mr. Truman to Independence, Mo. Newsman Ray Scherer and film cameraman Bill Birch boarded a special train Tuesday night to obtain films and radio pickups for regular NBC news programs. A complete film recap of the Inauguration ceremony and parade was seen Tuesday night on the "Camel News Caravan ". The program originated in NBC-TV's Wardman Park control room- with John Cameron Swayze as commentator. NBC's coverage of the two Presidents meeting for the transfer of office was exclusive. ABC's camera at the

White House portico captured every moment of the meeting between the Eisenhowers and Trumans before they set out for the Capitol. NBC commentator Ben Grauer rubbed elbows with the Presidential party and. when President Eisenhower motioned Mr. Truman into the car, caught these words : "Shouldn't we be on our t: ay ?" From that moment until the Presidential motorcade disappeared under the East portico of the Capitol. NBC's "traveling eve" provided a complete picture of the inaugural route. It took 43 minutes from sign -on until the motorcade arrived in the Capitol. After it was all over, NBC reached back into history for some illustrious names to get a perspective on how good a job it had done in covering the Inauguration of President Eisenhower on TV-and was pleased Ns-WI the results. The network sent telegrams to 100 citizens in the New York City area who happened to have the sane names as former Presidents of the United States. Telephone directories offered a wide selection of George Washingtons, James _\lonroes. Andrew Jacksons. among others. Here are some of the comments from namesakes of former Presidents: George Washington. 46 West 111th

NBC-TV cameras got this close -up

scoop of Ike at Inaugural Ball listening to Gladys Swarthout.

Street. Manhattan: "I heard every word that Mr. Eisenhower spoke on the TV yesterday...." John Adams. 318 81st Street, Brooklyn: '`Tour commentators were as usual up to NBC excellence. On the whole. enjoyed reception of this historic event as though I had been there kith a choice seat." James Monroe. 45 -15 42nd Street. Queens: "We could not have witnessed this even if it was not covered so well." Andrew Jackson. 917 Sheridan Avenue, Bronx: "The coverage by NBC was all that could be desired. It made one proud to be an American. . . . I doubt whether my illustrious namesake Old Hickory) would have looked with favor on such ostentaw


\BC's commentator II.

V. Isaltenborn gave a running account of the proceedings in Washington from a vantage point below the Capitol dome.


NBC Chimes

Martin Van Buren. Chicago: "The inauguration coverage by was wonderful." William H. Harrison. 133 -39 131st Street. Queens: "Inauguration coverage by NBC 'Traveling Eye' and other units was simply astounding."

'Meet the Veep'

many offers to appear on TV program= ever since 1948. but that he had refused all offers to appear regularly until he had laid aside the mantle of

Alben W. Barkley Now Appears on NBC Television: `_fleet the Veep' Program Started February 1

official duties He announced that veteran Wash-

Alben W. Barkley. former Vice President of the United States. began a series of informal television appearances on NBC on February L The program is called Meet the Veep. Mr. Barklev made the announcement of his television series at a news conference following the Presidential inauguration. The former Vice President said at the time: "1 am glad to have the opportunity to appear regularly on television because this new medium of communication offers a wonderful opportunity for me to it down with my friends. the American public. to discuss various matters that are of interest to all of us I shall try to draw on the experience and knowledge accumulated in mv -10 years of service in Washington to serve the nation further in mv new role.

"I shall talk informally and in a non -partisan fashion. \BCs transcontinental television network offers me an excelent medium for expressing my views. gained by long experience in elective office. on some of the thing. which happen week by week and to

interpret them in light of events of the past. I hope that whatever contribution I may be able to make will have a soothing effect upon the rasping controversies that rage in the world today. Frank White_ President of NBC. welcomed Barkley to televison by saving: --We at NBC are honored to have man of the preeminent public stature of Alben W. Barkley appear regularly before a nation-wide television audience. We believe a program like "Meet the Veep" affords us another opportunity to serve the public. We expect Mr. Barklev's weekly conversations with television audiences will give them insight into current history as well as the personal satisfaction of meeting one of America's leaders.-' Charles C. Barry. Vice President in Charge of Programming said: "11r. Barkley's appearance on NBC television will highlight our Sunday afternoon lineup of news and public service


programs Mr. Barkley told a news conference ill Washington that he had received

ington correspondent Earl Godwin would be his conversational companion on the NBC-T1 program. Mr. Barkley also revealed that some of his friends "-ranking national figures -would appear on the program with him from time to time. \Ir. Barkley'= television counselors. Charles F. Gannon and Louis G. Cowan- will supervise the weekly 15minute program. William R. IcAndrew will super-iee production for NBC. Ted Avers will b_ a the television director. "'feet the Veep" originate in Washington for the present.

KNBH Receive Awards NBC's television station k_\-BH in Hollywood received two Distinguished Achievement Awards at the 10th annual Ti- -Radio Life Banquet Monday. January 19. The magazine. the largest kind on the West Coast gave of the awards to Hall= of Science in the educational category and the First Florence Chadwick Channel Swim-. was named the top special event of the tear. Halls of Science" is directed by Carroll O'Meara and produced in conjunction with the University of Southern California. Donald Norman. General Manager of the s talion. accepted the awards in behalf of the organization.


Victor Bertha Retires

From NBC Victor Bertha_ long-time BC employee in the General Services department here in New York_ retired from duty last week. Bertha_ who is 65 years old-_ started to work at NBC in 1934. A farewell party was tendered him in Room 1052 of the RCA Building last week. Many NBC employee were on hand to bid him goodbye.

Charles Colledge Named

Pictured in Washington after his announcement is the former V ice President Alben W. Barkley and Mrs. Barkley. and Mrs. Sydney H. Eiger (right) wife of \BC's vice president of press. information.

Effective January 21 Charles H. Col ledge. formerly Manager of Public Affairs Operations. Networks Division. was appointed Director of Technical Operations. Owned and Operated Stations Divi-ion.

NBC Chimes

Madden Explains Network's Plan Of Integration at Chicago Forum -NBC has just one yardstick ... the selection of performers on basis of ability


Edward D. Madden. NBC vice -president and assistant to the president, recently affirmed the network's integration program at a Chicago public relations forum when he said in brief. -NBC has just one yardstick . . . the selection of performers on the basis of ability without regard to racial deriva-


Madden was the principal speaker before a group of press and public leaders from the Midwest -Great Lakes area as part of a public relations round -table discussion conducted at the NBC studios in Chicago. The group included representatives from cities as far away as St. Louis. Also briefly addressing the meeting were Jules Herbuveaux. Assistant General Manager of WMAQ. W _\BQ. and Mr. Joseph V. Baker. NBC's Negro Public Relations Consultant. Mr. Madden also spoke on the same topic in an Francisco on January 28 and in Los Angeles on January 26. In addition to representatives of the press. the Chicago meeting was attended by prominent civic leaders the broadcasting trade press. and key members of the \BC Chicago radio and TV staff. Madden's remarks in the nature of a "report to the Negro communityon the development of NBC's concept of "integration without identification-. centered around the network's use of top Negro performers on leading programs. both musical and dramatic. In citing \egro actors. musicians and dancers who have appeared on \BC programs over the last two years. the broadcasting executive pointed out that the inclusion of such artists has helped enlarge our audience.With the aid of specially prepared slides. Madden gave the audience a comprehensive analysis of the types of \egro acts presented. In the dance field. he cited leading male and female figures a, well as mixed units. Instrumentalists noted for their solo work in the jazz world. were shown along with vy ell known orchestra leaders. 8

Male and female vocalists. popular vocal groups and choirs were also brought to attention. Included among these were: the dancing teams of The Three Rockets and the Clark Brothers: internationally famous Pearl Primus: Mary Hinkson. Philadelphia ballerina. and the

Katherine Dunham dancers. Instrumentalists included \at "King" Cole: "Wild Bill" Davis and his trio: and Slim Gaillard. Pearl Bailey. Ella Fitzgerald and Sarah Vaughn were among the female vocalists featured. Slides of concert singers. sports figures and comedians also illustrated the variety of performances given by Negroes. In the dramatic field. outstanding \egro actors and actresses who have appeared in roles marked by the absence of racial references were cited. Sidney Poitier. the late Canada Lee. Juano Hernandez and Emory Richardson were presented in major dramatic productions. Marian Anderson and newcomer Adele Addison appeared on some of the network's foremost musical presentations. Jackie Robinson and Joe Louis also made several appearances. Madden told the group that a total of eighty acts and individual performers appeared over the NBC radio and television facilities from September. 1950. through August of this year. Including repeat performance., of various artists. a total of one hundred performances were recorded. These performances did not however. include the Billy Williams Quartet. of NBC's `'Show of Shows'. Ruby Dandridge. of the Judy Canova Show. or Lillian Randolph of the "Great Gildersleeve-. each of whom appeared. or are now appearing on regular schedules "When we count the individual members of orchestras."' Madden said. "other talent groups and repeat performances of \BC regulars. like BillyWilliams. the total number of appearances rises to an estimated 326 for

radio and 635 for television. or a grand total of 961 appearances." Concluding his talk. Mr. Madden quoted from a recent statement made by Frank M. Folsom. President of the Radio Corporation of America before the Subcommittee on Labor and Labor Management Relations of the United States Senate Committee on Labor and Public ;welfare is the policy of the Radio Corporation of America that there shall be no discrimination in its employment practices based on race. color. creed. or national origin."


25-Year Employee Dies In Was-hin =ton Mrs. Virginia Pattison Birgfeld. 48. administrative secretary to the chief engineer at WRC. died on Tuesday. December 16 at Doctors Hospital after a brief illness. She lived at 1613 Harvard Street. N.W. Mrs. Birgfeld. who had recently been honored with a wrist watch presented by the company after 25 years of service, was the wife of Kenneth Birgfeld. assistant vicepresident of the American Security S Trust Company of Washington. Pallbearers were former associates of Mrs Birgfeld in the NBC engineering department: John Rogers. Robert L. Terrell- F. J. Fugazzi. George McElrath. Ralph L. Hamill. and Keith B. Williams.

Cott Named Chairman o Easter Seal Appeal Ted Cott. general manager of NBC's flag stations. W\BC -W\BT. has been named chairman of the annual Easter Seal AppeaL Radio Division. Last years successful campaign helped over 10.000 crippled children in New York State alone. Easter seals in New York help to maintain in part or full 18

treatment and training centers for the rehabilitation of many kinds of handicaps as well as three projects on a statewide basis.

Edmund Beloin Signs With NBC Edmund Beloin. veteran radio an motion picture writer and producer has signed a contract with \BC t create and produce television programfor the network. He will concentrat# on the development and creation c new vehicles for NBC-TV.

NBC Chimes


`Ding Dong School' Dr. Frances Horwich, NBC -TV Chicago, Opens Up New Vistas On Television for Nursery -School Children hundreds of lectures and years of classroom work, Frances Norwich took to television and her role as schoolmistress of "Ding Dong School" as quickly as her juvenile fans took to her program. "Ding Dong School" is NBC -TV's recent innovation in the television field, emanating from NBC- Chicago, and pointed to pre- kindergarten children. "The biggest surprise to me," say s Dr. Norwich, "and also one of the icest things, is the way everyone at NBC calls everyone else by their first ames! The first time one of those wonderful prop men at the Studebaker heater in Chicago where 'Ding Dong -chool' is televised) called out, `Hey. can move that rances, get up so off the thing in fell I almost cassock,' mazement." A modest woman in her earl) forces, Frances Norwich also has been urprised by the tremendous volume f complimentary letters she has reeived since her pre-school program tarted on NBC -TV in late 1952 (MonA veteran of



days through Fridays, 10:00 a.m. EST). One Monday soon after the program's debut, the heavily -laden mail basket contained 2,590 pieces for her. What of this "schoolmarm's school marm" who elicits this response from her TN audience, a response virtually without equal in NBC -TV's history? She has, first of all, a certain "something" that makes a school teacher a good school teacher: an indefinable aura perhaps most clearly expressed in the words of a three -year -old viewer and fan: "I just know that Miss Frances loves us children." Coupled with that glow of personality is a background in professional education training and experience sufficient to make Dr. Frances Norwich one of the country's leading authorities in early childhood and elementary education. She holds degrees from the University of Chicago, from Columbia University Teachers College, from Northwestern University. Her teaching experience, beginning with an assignment in the first grade of an Evanston Ill.) district school, ranges I

The biggest surprise to me," says Dr. Hon..ich, "and !so one of the nicest, is the way everyone at NBC calls everyone else by their first name".

from director of kindergartens in the Winnetka (111. schools to director of Hessian Hills School, Croton- on -Iludson, N. Y.; from counselor of student teachers in Chicago's City Teachers College to visiting professor of education at the University of North Carolina. The list of her Summer school appearances coast to coast as guest expert in child guidance and nursery education reads like a guide to the U. S.: from Puerto Rico to Pasadena, Calif.; from Chapel Hill, N. C., to San Francisco. As author of articles and texts in her field. Dr. Norwich is known to educators everywhere for her human approach to the problems of children and of young teachers preparing to work with small children. Dr. Norwich is five feet. five inches tall, has brown hair and brown eyes. Of Austrian descent. she was born in Ottawa. Ohio, and attended elementary and high school there before beginning her undergraduate studies at the University of Chicago. She lives in E anston. I11 a Northern suburb of Chicago. She is married to Harvey L. Norwich. I

"Ding Dong School's" Dr. Frances Horh ich has, first of all, a certain something that makes a good school teacher a good school teacher. NBC Chimes


Faye Emerson Pulled the Switch

President Frank White On Washington TV


Last month high Washington, D.C. officials showed promise of

Ted Cott, WNBC -WNBT general manager, looks on as Faye Emerson pulls the switch which lights big Broadway NBC-WNBC-V WNBT "spectacular"'.

WNBC -WNBT `Spectacular" Has Largest Letters On Broadway "s Great White Way NBC people who walk down Broadway can look with pride on the new WNBC -WNBT "Spectacular" which lights up the Southwest corner of Times Square (on top of the National Hotel Building) and which. on a clear day, is visible from the Battery to the

Bronx. Initially lighted on December 18. the new sign. featuring Broadway's newest and biggest letters which are 30 feet in height, spells out NBC, WNBC and WNBT in a scintillating tapestry effect which involves the power from 3000 separate electric lamps and was created especially for the New York stations by Broadway's "Spectacular" entrepreneur. Douglas Leigh. Below the giant letters is a huge. 90- foot -long, running sign made up of an additional 4.000 lamps which give weather, news. and information on the top shows and personalities to be seen and heard on WNBC -WNBT: as well as public service announcements. in line with the stations' emphasis on community service. 10

NBC Chimes

For the running sign, Leigh engineers have invented a new electrical technique -using clusters of six lamps apiece -which will give more power and greater legibility than any running sign yet designed. Altogether, a total of more than 8.000 lamps. plus neon tubing designs, and 100.000 feet of electrical wiring go into the new "Spec-


Facsimile Receiver for

"Today" The installation of a new -type of facsimile equipment for television was put into use on the "Today" program January 14 -this was the anniversary date of the program that utilizes virtually all modern methods of modern news communications. Former methods of transmission of photos by wire required developing of the picture in a darkroom. The new equipment will speed up to a remarkable degree the transmission of spot news pictures from anywhere in the world directly to the TV screen. INP will service "Today" with pix.

allowing more and more television coverage of news and events. With the permission of Joseph Martin, Speaker of the House, NBC made public the text of the following telegram sent to Mr. Martin by the network's President Frank White: Your decision to authorize committees to open House committee meetings to television and radio coverage if they so desire is greatly applauded by all Americans who understand that an informed public is one sinew of democracy's strength. We at NBC have repeatedly urged that television cameras and radio microphones be permitted wherever news is made in order to bring the best possible story of the event to the public, a task for which both broadcasting media are eminently suited. I hope committee chairmen will follow through so that the people will get the full benefit of your decision." Later in the month. Mr. White said: "The National Broadcasting Company is greatly interested in plans announced by James C. Hagerty. White House Secretary, to consider the possibility of televising and broadcasting special monthly news conferences with President Eisenhower. NBC will welcome the opportunity of having its representatives meet with those of President Eisenhower and the industry to work out practical arrangements for carrying forward the plan under consideration. Our position has always been that radio and television, with their capacity for reaching the public directly and immediately, should have equal opportunity with all other media in access to the news as it is happening. We hope the procedure which has been suggested will prove to be a constructive step in that direction.'


At KNBH Hollywood

'The Little

Theatre' Several months ago Lewis S. Frost. NBC director of public relations at Hollywood, and Oscar Turner, president of the NBC "AA ", set about to organize a committee composed of a producer, director. coordinator. and assistant producer with the idea of putting on a legitimate stage play using only NBC employees in the pro duction crew and cast. They wanted to launch the "NBC Little Theatre" in as professional manner as possible. Their ideas and drive paid off. Last month. with an all -employee cast. the Hollywood "Little Theatre" presented Clifford Odets' "The Big Knife ". The premiere was so successful that the audience of invited guests left the theatre with nothing but praise for the ntire cast and production group.

Here's NBC -Hollywood's lead man in "The Big Knife ', Ned LeFevre. Thi. time he is being pursued by lovely Mary Hulbert in Odets' production. To AM Production Manager Karel Pearson went the task of producing the opening show. His knowledge of the theater and his varied background in radio production made him an excellent choice for this difficult role. Don Stanley of the announcing staff took over the directorial duties. This again was a carefully thought out choice as Stanley has directed many local theatre groups in the past few years. The difficult job of coordinating staging facilities went to Dean Craig, head of KNBH Production Facilities. For the leg man in any production. the assistant producer, Frost and Turner chose Ted Switzer of the press department-



: 1w

Onstage in "The Big Knife ": 1. to r. female star Elsie Radw irk, male star Ned LeFevre. Richard -George Pedicini, Greg Peters. Daryl McAllister.

appropriately enough with the longest legs in that department. After several meetings in Frost's office, the problems were solved and the show was ready "to be put on the road ". From two nights a week during the first few weeks the rehearsal schedule was stepped up to five and seven nights during the last two and a half weeks prior to opening night. Needless to say, this was a heavy burden for people working a full schedule along with memorizing a full three -act play. But they did it. Opening night was a com-

plete success. While all concerned with the production got a great deal of personal satisfaction out of doing their respective jobs. two of the principals got something more tangible. Ned LeFevre. who played the lead. was signed for a part on a recent Bob Hope "Comedy Hour" stint as a direct result of his performance. Also. John Storm is being considered seriously for the narrator spot on a major studio documentary which goes before the camera some time this year. Because of the success of the initial

"Little Theatre" venture. plans are already under way for another production with a new crew at the helm. The cast included: Chris Bose. Jay Justice, Ned LeFevre. Patricia Costello, Elsie Radwick, Richard -George Pedicini. Daryl McAllister. Gregg Peters, Mary Hulbert. John Storm. Joan Gowanlock and L. J. Raskin. NBC Chimes


the Picture Stor cr) NBC -New York: Bill Kelly. left. 1952 head of the AA. congratulates Tom McFadden of Spot Sales on his election to presidency.

NBC -New York elects AA officers for 1953: Ellen Coughlin of General

Services, left. treasurer. and Betty Wilcox. secretary. from Personnel: Standing. 1. to r.: Ray O'Connell of Station Relations, 1st yicepresident: Tom McFadden of Spots Sales, president; and Joseph Kent. Controllers, 2'nd vice- president

KNBH's Christmas party included a special treat for kid= in Hopalong Cassidy (B. Boyd).

For WRC -WNBW staff in Washington. baritone Gene Archer presents gift to Nancy Osgood in celebration of 10 years with NBC. 12

NBC Chimes

Anita Barnard. center, at the going -away cocktail party tendered her '.hen she retired last month as Manager of the Department of Information. Left. is Stockton Helffrich and on the right is Pat Kelly. Anita started as mail correspondent; was 20 -year dubber.


Senior Major Emma Ellegard of Cleo eland Salvation Army home receives dolls from W \BK's Anita Lefkort and Tom Arend. Cleveland TV viewers made the dolls as a result of pleas on WNBK s Louise Winslow Show.

-tt recent bridal shower given by Joan Oury for Terry Gerbes, both of Station Clearance in New York, Terry posed with shower gifts.

To Your Right: Hawthorne, owl eyed comedian on NBC- Westcoast, gave premiere of his new "Haw- thorne Looks at the Weather" recently-at KNBH with props!

a. ..r Last month :Nett, York World- Telegram & Sun's pert, intelligent, radio -TN critic Harriet Van Horne attended question- and -answer seminar for NBC's Junior Executive Development Group, headed up by George Roberts, left. Bob Abernathy, Bob Zeller (at table) presented questions and she very adequately answered them all. NBC Chimes



l,arl E. Wieninger

K \BC's

« ieninger

Retires after 20 Years' Service Record Librarian Carl E. Wieninger has become the first K \BC employee to retire under the RCA -NBC retirement plan. Sixty -five years old Wien inger terminated 20 years of service with NBC as of Friday. January 16. Born February 7. 1887. in Nuernberg, Germany, Wieninger has devoted virtually all his life to music and intends to spend a goodly portion of his new leisure time to his long -time avocation of composing. The other hobbies he plans to pursue are photography and flower raising in the garden of his suburban Palo Alto home. Wieninger studied the piano and organ from early childhood in Germany. In 1907, at the age of 20, he embarked on a career as a pianist in an early motion picture theatre, selecting and presenting suitable background music for the silents. As a features of his programs. Wieninger introduced the original Caruso recordings. When sound movies eliminated this field of activity. young Wieninger turned to concert music, playing with several famous orchestras and accompanying a number of noted vocalists. He also gained experience as a composer and conductor in both the United States and Europe. Wieninger entered the infant radio industry in 1926, playing a series of concerts in Madison. Wisconsin. He became a member of the NBC family in 1932. when he joined the staff of


NBC Chimes

WMAQ, Chicago. For more than three years, he directed musical programs from Chicago for the NBC Red and Blue networks. In 1936 he transferred to KOA. Denver, and in 1940 moved to KPO (now KN BC 1. San Francisco. Wieninger founded K \BC's extensive record library and has been in charge of the library continuously since its inception. He also boasts a personal music library of more than four thousand selections. K \BC's present reputation as a broadcaster of serious music can be attributed in great part to Wieninger. His has been the responsibility for programming the all -classical periods between 12:30 and 6:00 A.M. In bidding goodbye to his fellow K\BC employees, Wieninger said he found it hard to believe he was nearing his sixty -sixth birthday. saying: "I feel more like I'm twenty -five." Wieninger's family includes hi, wife. Marie. and a son. Carl. Jr., who is with the United States State Department.

Jules Herbuv-eaux Appointment Jules Herbuveaux, formerly Director of Television Operations. has been appointed Assistant General Manager. WMAQ, WMAQ-FM. WNBQ. Mr. Herbuveaux will report to the VicePresident and General Manager.

Charles Batters Dies Charles Joseph Batters. 38. announcer on WRC and WNBW. died in Georgetown University Hospital on January 6. after an illness of several months. A native of Waterbury. Connecticut. Batters had been with WRC since 1941. except for several Years during World War II, when he served as a special agent of the FBI. "Charlie" was best known for his 7:00-7:30 p.m. show, "Batter's Platters" which he used to have on \1 RC nightly.

TV Producer Dies

Douglas Coulter Douglas Coulter, an executive T1

producer for NBC and creator of many of radio's more popular programs, died at his home in Scarsdale. New York, on January 21 of a heart attack. He was 52 years old. Mr. Coulter was stricken while preparing to come to his office at NBC. A veteran advertising agency executive and for ten tears vice- president in charge of programming for CBS, Mr.

Coulter had been engaged in broadcasting since the industry's start in the Nineteen Twenties. He was credited with introducing the first variety and mystery shows to be carried on a network. In all he produced about 100 programs for N. W. Ayer & Son. Inc.. in which agency he was a

rice- president. Mr. Coulter joined \BC in May. 1950. where his TV productions included "Broadway Open House ". "Musical Comedy Time'. and "Sound Off Time ". He had been serving currently as executive producer of the "Hall of Fame" drama series. starring Sarah Churchill. on Sunday after-


Goodfellow Appointed

Reported to the Army

Effective February 1. 1953. Joseph Goodfellow. Eastern Sales Division Manager, was appointed to the position of Director of Sales. WNBW. WRC, WRC -FM. Washington. D.C.

Robert Amante. an NBC employee in the duplicating department_ reported to the U. S. Army the week of January 26. He had been with NBC for over a year.



NBC -TV Opera Marriage' by ltohnslav Martini' «'ins Critical Acclaim in Its World Premiere TV Performance


\BC -TV presented its fourth of a series of Opera Theater programs last Saturday with the world premiere performance of "The Marriage" by Bohuslav Martinu, and critical acclaim was received immediately. The work was based on an English version of the famous Russian play, "The Marriage", by Gogol. The opera was written by Martinu during the past year with the encouragement of Peter Herman Adler, music- and -artistic director of the NBC Television Opera Theater. It was produced by Samuel Chotzinoff, with Charles Polacheck as associate producer. This was the fourth presentation of !he opera series. The previous productions of this season have been the American premiere of Benjamin Brit en's "Billy Budd ", the first TV per ormance of "Trouble in Tahiti" by Leonard Berstein, and a repeat per ormance of Gian Carlo Menotti's `Amahl and the Night Visitors ". .riginally commissioned by the Naional Broadcasting Company. "The Marriage" is a light- hearted story of a bashful bachelor who. de-

ciding to marry, goes to a marriage broker. His friend, on learning of this, decides to intervene and introduces him to a young lady who, after first glance, gets rid of her other suitors. The bashful bachelor finally manages to propose and is accepted but when the wedding is about to take place he gets cold feet and leaves. The opera ends with the bachelor thinking he should do something about getting married. All but one of the singers chosen for the opera have appeared in pre ' ious NBC opera productions. They include Donald Granun as the bachelor, Michael Pollock as the friend, Winifred Heidt as the marriage broker, Andrew McKinney, Lloyd Harris and Robert Holland as the other suitors; Leon Lishner as the servant. and Ruth Kobart as the duenna. New to the \BC opera was Sonia Stollin as the girl. Bohuslav Martinu. the Czech composer, now lives in the United States, and is on the staff of the Mannes School of Music in New York. He has written a number of operas, among which is "Comedy on the Bridge ",





scene from "The Marriage" includes Sonia Stollin, Winifred Heidt, Donald Gramm, who sang the leading role, and Michael Pollock.

Peter Herman Adler Director of TV Opera Theater which had a successful production in New York last season. Donald Gramm, young bass -baritone from Chicago, was chosen to sing the leading role of the bachelor. He was chosen for the part when the previously selected singer, David Atkinson, was unable to fulfill the engagement. Gramm in the last several y ears has acquired a fine reputation in recital. concert. and opera throughout the U. S. The 25 -} ear -old singer has given recitals in the past few years from Alaska to Miami and in cities from coast to coast. In New York he has appeared as a leading singer of the New York City Opera Company and was notable in his appearances with the Little Orchestra Society in Berlioz' "L'Enfance du Christ ". Gramm lias also sung with the San Francisco Symphony, the Buffalo Symphony, the Chicago Symphony and the Pittsburgh Symphony, among others. This was Gramm's first appearance on network television. One of the outstanding champions of "opera in English" in this country has been Peter Herman Adler. who directed "The Marriage ". Adler is Czech -born. became an American citizen in 19-14, having first come to this country in 1939. In Europe he had been a leading conductor of both opera and symphony. In Prague he conducted both the Philharmonic and the Radio Orchestras. NBC Chimes


In Thís Corner

H. Weeland Rísser By

Mary Karr Got any hobbies,. Wee?" WWeeland Risser built a new -I just tluietly. answered Illinois." \ \'{aucouda, out in house "What ?" "'I'Itats spelled W-A- ' -C "No, no." interrupted, "that quizzical look was on account of your statement. Now that do you mean, you built a house ?" had some help pouring the "Oh, built the basement, then And he did, and he had pictures to prove it. It's (Inite a house, but then Wee Risser is quite a guy. NBCChicago's soft -spoken manager of staging services could probably have whipped up a 1953 version Of the 'raj Mahal in Wauconda, and no one would really be startled. Ills co- workers are used to seeing hint do the impossible day in and day out on his job. If you read such magazines as Time and Popular Mechanics, you know all

"Nothing much. "






hfi(; Chimes.


about the little miracles that Wee and his crew create in staging W N I3Q's shows. You know he's supervised the building of an 18-foot tvindwill that worked" a 28 -foot brook with running water, a baseball that obeyed the pitcher's signals, a coal mine, an elephant, and 1.001 other ey e.defying scenic effects. That much you knot.'. `ow, how about the man himself. Wee is the middle man in a threegeneration line -up of scenic carpenters. His father, Philip Andrew, began his 50 -vicar span behind the scenes in 11191. Ile was a charter member of the International Alliance of Theatrical stage Employees and \lotion Picture Machine Operators of the t ailed .tales and Canada. \\'cc was literally raised backstage in Chicago's burlesque theaters. Of course, he is quick to remind the forgetful, that those were the days when burlesque was a prom! form of enter tainmtcnt really a kid brother to bigIt simply never time vaudeville. occurred to Wee to enter any other field of work. Ile knew more about the theater at the age of 15 than most

stagehands know after 15 years on the job. After graduation from Lane Tech High School (in Chicago) in 1924, Wee got his first job as an assistant electrician at the Studebaker Theater. Twenty -six years later he returned to the Studebaker to work on Hawkins Falls, Pop. 6.200, and he crowded plenty of experience into those intervening years. He worked crew jobs at every Chicago theater for the next four years and started his own window display business as a sideline. Wee had in those days, besides a love for show business, a love for travel. During the next ten years that travel thirst was slaked mightily when he got into the staging of "Mud Operas ". These are almost unknown to big city dwellers, but in the hinterlands, Mud Opera is parlance for a musical review -type show performed out of doors on a portable stage. As staging boss Wee was responsible for building theaters in the middle of absolutely nowhere. from the Texas Panhandle to northern -most Canada, and darn near every cowpatch in bet« een. These shows were elaborate affairs, carrying. besides their own stages, scenery. props and lights, cornplete casts of stars. chorus kids and musicians. Sometimes even Nature was against the Mud Opera producers. According to Wee they had very little trouble with rainy weather. but he recalls once in Canada. that the brilliant northern sunshine at 9 p.m. ruined some of their hest lighting effects. Returning to Chicago, Wee helped stage the Olson and Johnson show in 1933. and the following year, he was put in charge of the Science Theater at the W'orld's Fair. This theater, with its 5,000 -seat eapacity, was the largest




ever devoted wholly to science. It was shortly after Pearl Harbor that Wee, who had just finished staging the first aviation show at Chicago's mammoth amphitheater, enlisted in the Coast Gnard Reserve. The tough -, est job he had was adapting hinnself to nautical ways, especially in learning how to tie knots. Wee had been tying every type of knot in the Coast Guard manual all his life but upside dotw'u in the theater you do them that way. ile was transferred into the Arno. Transport Corps, 'darine Division, with the rank of Lieutenant, senior grade, and spent the next two Fears in Ncw Orleans teaching navigation to (Continued on





plaudits of almost e'er) major pub lication. Ilardiy a "Toda." program during

NBC-TV's Early Morning Ne s, Special EN(ints Program Reaches First Birthday and Stets Up Growth for 1953


rI w



u rt

"Today ", NBC-TV network's early morning ne'. s and special events program. celebrated its first anniversary on January 14 marking a year in which the show has revolutionized the listening habits of a great part of the nation and opened wide the field of daytime television and small- segment advertising. During its first 12 ninths of continuous weekday presentation, "Today ", ably piloted by its star, Dave Garrowav, has built ari enthusiastic audience of some 2,000,000 viewers in 40 key cities throughout the East Ind Midwest.


Five days weekly (7-9 a.m. Mondays .hrough Fridays) Dave Carroway. mews editor James Fleming and Jack Lescoulie have coped with stories of foods, fires, disasters, political wars Ind penguins without once departing rom their well- geared formula of :harp news, relaxed humor and appeal ng features.

"Today" has also become



raster in sales promotion via the lion-segment sales technique, and in .953 is promoting this type of sales

even farther, adding salesmen to its


"Today" well might as a

be described

daily television newspaper pub-

lished simultaneously in 40 cities. For each morning it offers viewers many. things they ordinarily get from their morning newspapers, including a goodly share of "beats" before they become press headlines. Not onh has "Today" provided its some 2,001).01)11 ie.. ers ith the latest up -to- the -minute news, but it also has kept them abreast of . %fiat is news worth\ in the fields of literature. movies. theater. art. and modern living in general. Reviews of significant books are given regularly. Broadway opening nights are reported the next





tures are re iewed and usually one of the stars or the direetor or pro durer appears as a guest. As new developments in art. architecture. science, medicine. business or politics occur. experts in these fields are called as guests of "'fo(laC to keep viewers tip to date. 1h' the end of its first ear of telecasting. "'i'o(lay" had received the

rineipal on the \B(: =I'N show "'l'oda" has been I)a.e arrowav ..ho ..ork. in Exhibition Halt .i (Ia.s a keel..

the past %ear ha.- been presented ..kbout featuring at least one pruntncnt guest. an expert in Ili- or her field. \tilting the mane facts on "To(la%" it marked its fir-t birthda% i% the rah eulation that Dike (,arro.. av was seen on tele isiun during the past ear


more than an% other star a I5-hour ucek for a total of 7211 hours in \leeks. Ile took four Heeks' .a(-ation. \s Dave put it: "i didn't realh need the . acatiun. hut i thought tiu audience




largr('aN es


John Ilargreaves. 311. \lit. -T\ night program supervisor. w as killed la-t month when he fell to his death from his blazing apartment at Nll) East 5th Street on the corner of First \.epic. The fire started about 4 a.m. after the llargreaves had gone to lied. liar. greases' mife. \Ilene. and their 21)month -old baby. he. in. ..ere rescued by firemen. Hargreaves lost his balance on a itido.. sill and fell 1511 feet %%

to the street.

Il ear \nvone interested in tr. ing ont for the \lit: \Ira's softball Team this spring. }(lease send naine. (1epartnieIt. room. extension number. and position . ou .. i-h tti Ia% to diane I.aI'erch. itooni 566.


during its tr-t 1:2 months of continuous sh( da." ha. !milt rrl 2 milli . ie.i -r in It) cities.




Ki\BH Enrolls 100 Percent in Retirement Chicago Second with 97 Percent Employees

Participating Last month reports carne in from NBC's various locations on the progress being made in the enrollment of eligible NBC employees in the new and improved RCA Retirement Plan. As of January 16. 1953. KNBH had led the rest with 100 percent participation by all eligible employees. This was a jump of 15.4 percent over a period immediately prior to the announcement of the new plan. NBC-Chicago was second in the standing. With 262 eligible employees participating. 97.0 percent had signed up for the new. improved retirement plan. or a 5.3 percent rise from late November. Station KNBC in San Francisco ranked third in the percentage of employees participating. KNBC could show 93.1 percent of its eligible members now in the plan. Four major improvements providing higher benefits and lower employee contributions were incorporated into the RCA Retirement Plan. and became effective as of December 1. 1952. These changes add up to an average 20 percent increase in benefits for the contributing members. and around a 47 percent improvement for those reaching the retirement age of 65 in the next ten years.

Gold Star Father Recognizes Son on "Victory at Sea" On a recent Sunday afternoon, Ben Glaser. of Canton, Ohio, a retired railroad man. was watching NBC -TV's "1 ictory at Sea ". The films depicted the fighting on Bougainville. Suddenly on the screen there flashed a picture of a young American soldier. wounded. lying on a stretcher. "That's Gene!" said Mr. Glaser. "I'm almost sure_." He traveled from Canton to New York. where NBC officials conducted a special screening of the episode. "Now. " he said. "I know that was Gene." His son. Pfc. Eugene Glaser, a 27year -old machine gunner. won a posthumous Silver Star for his part in breaking the Japanese counter -attack against the American perimeter on Bougainville.

State Income Tax!

Important ! Every individual not a resident of the State of New York is subject to tax if he derives income from New York State. Returns for the calendar Year 1952 should be filed on or before April 15. 1953. Forms for non -residents are available in NBC's Employee Services Section, Room 729. The fact that all of the tax due has been withheld at the source does not mean that you don't have to file.

Phelan on Safety Co nnnittee Thomas Phelan has recently been named to the New York NBC Safety Committee. Mr. Phelan succeeded F. A. Wankel as manager of TV Technical Operations. Mr. Wankel. now in Union Relations Department. will als be retained on the committee.

In Important NBC Transfers

Hamish _lIcIntosh Named Effective January 8. 1953. Harnish McIntosh. Supervisor of Television Station Clearance. is appointed Station Relations Contact Representative. He will report to the Manager of Station Relations.

New Business Series on WTAM Prominent Ohioans are scheduled to appear on WT_-1M's new "How's Business" series of programs. The program seeks to evaluate various phases of business and production in the Cleveland area.


NBC Chimes

Effective la -t month. Mr. Carleton Smith. left. vice -president of Owned and Operated Stations Operations. took over the management of WRC. WRC-FM.WNBW , Washington. D. C.. while former general manager Eugene Ju =ter.' right. u-as transferred to New York. Mr. Juster has been appointed as' Manager of Films. Public Affairs of the Public Affairs Department.

F .Ie

From the NBC Album 1.0

Radio- Dramatic Workshop to Get Hypo Here in 1953 Until recent years here in NBC -New the most active of all NBC AA activities was the Radio- Dramatic Workshop. But with the outbreak of Korean hostilities, many of the "old reliables" of the organization at NBC were off to war. Many have returned, however, and in 1953 plans are being revitalized for a new and better Radio Dramatic Workshop. At this time reorganization plans are under way, and all those who are interested in joining -writers, directors, actors, actresses, technicians and the like-are invited to obtain further information from Employee Services section. The Workshop was conceived years ago as a joint project of NBC and its a "family affair" in employees which membership was restricted to members of the Company. Facilities were provided by the Company. New plans call for central administrative organization (president, vice president, secretary, treasurer, etc.) . At the outset meetings will probably be held at the same time until various groups can be broken down into specialized sections. Guarantees of world- shaking theater are not proposed as yet. The self starters in the proposed revitalization of the Workshop are just looking for interest and some small. but reliable talents. Employee Services section would like very much to have you join and take advantage of the 1953 program of the new Radio -Dramatic Workshop.

l ork,




in 1929 iometime back NBC had student engineers in training, and ere they are on January 16, 1929; Left to right: F. A. Wankel, G. M. lastings, F. R. Rojas, and R. Morris. The first three are still with the Company.

Central Division Unifies Network Promotion The unification of the NBC Central ivision radio and TV network adversing and promotion and sales service affs was an accomplished fact at the rn of the year, according to Edward itz, NBC Chicago network sales man er. Harold A. Smith, formerly TV net ork advertising and promotion man er, has been appointed Central Divion advertising and promotion man er for network radio and TV. illiam Yonan. formerly network dio sales service coordinator, has en named assistant manager of net ork radio and TV advertising and omoti on. Arnold Johnson, formerly manager network radio sales service, becomes ntral Division manager of both dio and TV sales service, and Tom uer, formerly TV network sales rvice manager, becomes assistant anager of the merged sales service partment.

The unification of these two departments is part of the over -all integration of the NBC Central Division network sales staff. New accounts were also announced from this division. Ed Stockmar, for instance, sold Sunbeam on "Bill H 'nry and five minutes of News ". Chuck Standard signed Ekco to a "Welcome Travelers -TV" contract, and Bendix to a "Today" segment. Junius Kolp inked Kleenex for "Today ". In the renewal department, "Kraft TV Theater" signed for the new year by Jack Galbraith. Dan McGuire renewed "Hallmark Hall of Fame ", as did Ed Stockmar on "Gabby Haves ". Chuck Standard renewed "Howdy Doody" on radio and TV, and teamed with George Diefenderfer for the "Bob Considine" radio and TV contract. "The Eddy Arnold Show" is now coast to coast on NBC radio, thanks to Ralston- Purina and account executive George Diefenderfer.

For Sale or lient


For Sale: Magnetie Tape Recorder. 411-directional crystal "mike" sound mirror. will record one -half hour. Condition, perfect. Made by The Brush Development Company. Model BK -401. Price, 8135.00. Call Alice Gounulian. Ext. 7016.

For Sale: 19-31 Station Wagon. Excellent condition. Must Sacrifice! 8125. but any offer eon sidered. GEdnev 5- 1141.

For Sale: semi -detached, 7- year -old, 5 -room and bath home. brick Colonial, slate roof, newly decorated completely. flagstone terrace, open porch with canopy, basement, attached garage, fully landscaped. access to playground. complete screens and storm windows, 10- minute walk to station, available immediately, asking $15.500. Consider best offer. Call L trchmont 2.0586. %nderson.

NBC Chirales


People and Places Hollywood, KNBH There was great excitement around the station when the California Bank across the street was robbed recently. KNBH made a special 30- minute kinescope of the Presidential Inauguration which was shown early in the evening of the same day and later that night for those who missed the morning telecast. We were recipients of a numher of letters from boards of education in communities throughout So. California lauding the station for giving the school children an opportunity to see this historical event. Bob Pe1gram was re- elected corresponding secretary for the Academy of TV Arts & Sciences and Donald Norman was voted a director at large for the organization, which will hold its annual awards hanquet at the new Statler Hotel February 5.

San Francisco, KNBC KNBC Newsman Ed Arnow performed a pilgrimage to the high Sierra last month to commemorate a departed newsroom comrade. Arnow joined a group of San Francisco Bay Area free-loaders on a three -day junket to California's famed Dodge Ridge ski resort area. During this sojourn at the Ridge. Arnow drank a toast or two in memory of Jerry "Handrock` Gordon. Just a year earlier. Gordon was in the same vicinity covering the winters biggest western story -the snowbound streamlined train. City of San Francisco. The ex- leatherneck survived his snow experience. but has been listed as MIA since transferring to the TV-News Department in New York. Comings and Goings



. .

Norma Robinson new secretary in San Francisco promotion and advertising department. NBC's San Francisco comBob Letts mentator has resigned to accept a position with the Public Relations department of the Pacific Gas and Electric Company. Letts joined the NBC News department five years ago. after serving as secretary to Mayor Roger Lapham of an Francisco. His previous experience included a stint as Political Editor of the San Francisco News. Bob's netw nrk assignments included the national political conventions in 1948 and 1952. Henry Schacht and his attractive wife. Mary. attended the New Years Day Rose Bowl football game and parade in Pasadena as guests of one of the K_N BC Agriculture Director's sponsors. Schacht has been announced as a regional winner in the radio promotion contest conducted by the Ralston Purina Company. sponsor of his Tu -ThuSat KNBC Checkerboard Ranch Almanac. Schacht was proclaimed winner in the Central Pacific Region. according to word from Maury Malin. radio advertising director of the company in St. Louis. The Schachts. along with contest winners from all over the country. were treated to an all -expense



NBC Chimes

four-day stay in Los Angeles. including first cabin accommodations for the colorful Tournament of Roses and the Rose Bowl game between Wisconsin and the University of Southern California Trojans !NBC 8 NBC -TV PLUG For the second year in a row, KNBC s Judy Deane conducted a successful Christmas- gift appeal on behalf of children served by the San Francisco Youth Guidance Centel. Warm- hearted Judy, who plays the piano. sings and spins records on her hour -long daily program over KNBC. last !ear brought in hundreds of gifts and hundreds of dollars for the more than 4 000 youngsters under care of the Guidance Center. Final figures on her appeal this year were not yet available as Chimes went to press. But the early response indicated another success for Judy. If talk in San Francisco trade circles proves right. NBC's San Francisco employees soon may improve their social stature by moving from the city's infamous Tenderloin district to a location atop storied Nob Hill. If current discussions bear fruit. KNBC could vacate San Francisco's Radio City for space in the stately Fairmont Hotel. The San Francisco news staff was asked to do the impossible in covering General Dwight Eisenhouers return from Korea. A squad of stagers was standing ho Saturday. December 13. to meet Ike when he landed from Hawaii at Travis Air Force Base -10 air miles northeast of San Francisco. When the President -elect's plane was diverted because of weather. NYSE suggested the SanFran staff cover Ike s landing at Muroc --100 air miles southeast of San Francisco.



Cleveland, WTAM, WNBK Longtime member of the WTAM orchestra. and more recently its leader. SETH CARY resigned as of January 15 in order to continue his gradnate studies in music at Oberlin College. Replacing him is HENRY "Hot Lips LEVINE whose Dixieland jazz fame was enhanced by his direction of N BC-s Chamber Music Society of Lower Basin Street. GENE MYERS resigned his job as Merchandising Manager to take a position with the Edward Lamb Industries. Replacing him is BILL DALLI\I_ NN. formerly with WLW. JEANNE WALKER. secretary to Program Director NORM CLOUTIER. paid a visit to New York recently. and included a tour of NBC premises. One of the people she called on was ANDY HAMMER SCH\IIDT who supervised TV operations in Cleveland for over three years. After having worked at building a home for two and one -half years. bass player AL GOETZ and his family moved in for Christmas. Al admits that there are chinks through which air and mice can move. but. at least. they're in? Press and Publicity Manager AL HEN DERSON resigned to accept the position of Administrative Ass istant in the Public Relations Department of Case Institute of

Technology, which is a title long enongh to impress anybody. His replacement has not been announced. NBC may have Hopalong Cassidy and the Cisco Kid and their respective henchmen and horses. hut WTAM & WNBK have their own special Preserver of the Law: KIRK SANDERSO\ of the transmitter. On a recent Wednesday afternoon Kirk saw a car spin around an intersection out in Brecksville, ram into a car in front of the hank, and the driver get ont and run. Our hero ran after him. caught and held him till the police and artillery arrived. It turned ont that the suspicious character had stolen the car in Cleveland. had a hit -skip accident along the way. and a reform school and penitentiary record. Not a bad day's work by Kirk! HENRY SJOGREN. O&O Controller from New York. paid us a 2-day visit in December. Spent most of his time with Messers. HAM SHEA and JACK \IcH_\LE but managed to circulate a little in the studios and other offices. A January visitor was CHARLES COLLEDGE from New York Engineering. On the Tuesday before Christmas WTAM and WNBK had a cocktail party at the Hollenden. Soft food. bard liquor. sweet music. good dancing. Those in attendance drew for the prize of a handsome record player ¡which also furnished that sweet musics. and HOWARD SPIELER of TV Engineering held the lucky number. A number of `gatecrashers appeared and were met with questioning looks. but most of them turned out to be employees. Lots of people met lots of other people they don't normally see in the course of the workday, and all in all. it was much fun. On the 24th of December. MILDRED FI: N N ELL and GLORIA BROWN held ani open house on their -Idea Shop` program4 served brunch to all who could leave thei offices. and introduced staff members to th television audience which very seldom gets to know the behind- the -scenes peoples \ic idea. and much enjoyed by the staff. a leasL We can only hope the captive audi ence felt the same way. Over her `Home Cooking progr LOUISE W\TNSLOW plugged for her televi lion audience to make stuffed dolls an animals for Christmas gifts to foster c dren in three Cleveland institutions. goodly number of toys came in and Louise secretary. ANTTA LEFKORT. and the rector of her show. TOM AREND. mad delivery. JOHNNY MYERS has returned to T Engineering from his stretch in the Navy' and its nice to have him back. Winter vacationers included EDDIE LEONARD who drove out to California JOE BOVA who went down to Florida and returned by way- of New York. and CARII FREEBORN who went to Arizona with r dash of Mexico thrown in. BROOKE TAYLOR prepared himself fill` his new position as Creative Prcgrammin,I Manager by_ a vacation beforehand iris Florida. A new addition to the PB\ roster it MARY GALVIN. New to the TV prodnction staff are DICK DESAL-TEL and FRED FOARD. namewhich are easily confusable with ROE dit GRAVELLES and BUD FORD. and don't r think they aren't.


ch ;aie

ax: !et

Added to the TV Engineering staff are ALLEN SMITH, JERRY SMITH, and JOHN HUDIMAC. Since BROOKE TAYLOR'S name is actually FRANK SMITH, this gives us a total of five Smiths, the others being RON and WIN. And then people get cross at the mail boy!

ax in


Chicago, WMAQ, WNBQ

Newcomers to NBC Chicago include Byron Didlo, TV studio engineer, Anne n,d Kennedy, typist, Chuck Powers, Air Con irn Jitioning helper, and Nancy Weyl, TV Net i :ales secretary. Staffers were glad to wel:al :ome back Richard lllaslin as supervisor of ai. Hail, Messenger and Duplicating, after a wo -year leave of absence for military en ice. m

b ew York, NBC ews from the

Flagships, WNBC -WNBT

We're mighty proud of Ted Cott, captain )f our good ships, who was honored with

he One World Award in December for his ontributions to the idea of world under landing. Mr. Cott is also Chairman of the radio and Television Division of the 1953 aster Seal Appeal for the New York State

ssociation for Crippled Children. The pre ailing format of the month of January here n the second floor has been fruit- basketpset with a number of changes in staff nd an over -all moving, produced and dited by Frank Fitzgerald without "calling incoln." New ship's complement who re, eive our hearty welcome are Max Buck, ew Director of Advertising and Merchanising, Sid Rubin, Theresa Mishkel, and largaret Morgan. Some not so new but hom we haven't had a chance to welcome re Anne Surowitz, Herb Brotz, Louis New ran, Arnold Benson, and firm Mullin. Our -' ongratulations to Barbara Walters, Leon \ , okatyan, and Dick Firestone for their new ositions on the WNBT production staff nd to Steve Krantz who now heads that peration, as Director of Special Projects. e also extend our best wishes to Mary +ne McDougall in her new capacity as ssistant to Phil Dean. Pete Affe spent .'nuary recovering from an eventful Decemer. As if the holidays weren't enough, he ew to Bermuda for a vacation. Shortly Fterward, in the midst of the tinsel and istletoe of Christmas day, his five -year -old oxer, Hilda, presented her gift of three Ion


Counting Calories And -speaking of Christmas-it's


easy to

rget it after the tree has been taken down om the Plaza and that new tie has a spot

-but it will be a Iong time before we rget our wonderful Christmas party -the st we've ever had. Phil Dean and Richard illis are counting calories -New Year's solutions? It's hard to imagine Iife around NBC without Tibby (Audrey Tibbs) who s been ill for several weeks. Things on't be quite right until she's back again. Communications extends a big welcome newcomer Robert J. Rothstein. Traffickites re all sorry that due to poor health our vely JEANNE JENKS was forced to take h extended leave of absence but get well st, Jeanne, as we'll miss that sweet smile a it

Never too late for Christmas. Here's Continuity Acceptance and part of its happy holiday group: L. to r. Kay Henderson, Edna Turner, Stockton Helffrich, Carl Watson and "Wy" Smith. of yours. The boys all look glum already. Since Station Clearance moved to 4th floor we miss all those lovely people and hope they'll visit us real often. We welcome two new girls to the clacking typewriters in Stenographic -Ann Norwood (a Southern gal) and Patricia Joseph. Wanted: Someone to teach Jo Ann Clements about housekeeping. Irene Sniffin, that clever girl with the sewing machine and the Vogue patterns, has an equally handy husband. He has made most of the furniture for their new apartment, and an elegant job it is. It was recently discovered that Helen Wilson's uncle, a doctor, brought another Stenographicite, Vicky Keator, into the world up in the hills of Connecticut. It's a small world! We're glad to have Miss Leonard back with us in good health


Waiting On Uncle Sam Travel days ahead for Ellen Pagel of Supply & Receiving who leaves NBC 2/28 to visit her folks in Seattle, Washington and await Uncle Sam's OK for her to join hubby, Capt. Pagel, who expects to sail for Salisburg; Germany, 3/1/53. Victor Bertha becomes another retiree

1/31/53. Greta Brahm, leaves us for other endeavors 1/21/53.

Welcome mat out for two new members of Central Files- Colleen Ryan and Peter Schwender. Lorraine Decker Manley decided to stay at home and play little mother. She dropped in today and emphatically stated this is not a little job but a colossal undertaking. Seems the little fellow is quite a husky little man -all of 2 mos., 8 days. Hope Anne Smith will be back with us after her forced rest. Parties seemed to be the thing Christmas week, and one of the best was that given by Dottie McBride on the Friday evening before Christmas. We all stuffed ourselves with the most delicious ham and shrimps, not

to mention drinks. What's your recipe for baked ham, Dottie? We also had a happy time at our office party Christmas Eve. In the midst of our party, we put through a long distance call to Stockton Helfrich's former secretary, Jane Readey, in Alburquerque, New Mexico, and we all managed to say hello. Needless to say, Jane was slightly overcome, and kept saying over and over again, "I can't hear you." Jane Cannon, another former Continuity Acceptance Department member, came in to say hello, and show us her ring. She was to be married on December 27th. With each month Network Controllers seem to grow and grow. GRACE VIGGIANO, ANGELA ZUZZE, and AUDREY HALLIGAN are greeted into our hustling crew. One of our popular accountants seems to like brown eyes. Always raving about them. JACK HEYWOOD now has number 5 in his "growing" family; "Little Willie ", is the name. NICK GILLES' tan must have been stolen along with his clothes when returning from Florida. BILL SARGENT and ED STEGEMAN have returned from their Hollywood "vacation" ESTHER LIMONE and GINNY BODE are expecting.

Terry Gerbes Married The entire office is agog with Terry Gerbes over her pending wedding. By the time this is printed Terry will have become Mrs. Tom Docherty. Sincerest best wishes and lots of happiness to you Terry from all of us. Joan Oury is very excited about her coming winter-weekend at Williams Lake and is all set to take her first trip on skis. All expert

skiers had better watch out! We are very happy to report Elsie Schmidt is back from her visit to the hospital and is completely recovered except for a "missing appendix ". The beautiful Green Mountains of Vermont have enchanted many skiers from TV Technical Operations during the past month. Everything is peaceful in A &P these days

NBC Chimes


following tbe holiday season with its round of parties. spotlighted by Rud Lawrence's at Toots Sbor. People in the department are still moving: this time it to 517 for the AM -TV Sales Promotion gang . . . to join with Jake Evans and Rud Lawrence. It seems to be the time of year for much travel by people. at least for AU folks. Mary James went home to Mississippi for Christmas as did Jack Halloran to Cincinnati for both the holidays and a vacation. And speaking of a vacation, John Porter took a nice one in Florida coming back as brown as if he had been using a sunlamp. The welcome mat is out tbis month in New York Personnel. We welcomed .11r. Mackenzie back from Florida, just a little envious of his tan. Art Angilly returned to Employee Services from the Armed Services where he was a rougb and tough Marine. Were glad to have Mrs. Kaible to dispense pills. band -aids and advice in the Health Office. And our office is certainly brighter foi the addition of blond Marge Penny, and Mr. _llackenzie's attractive new secretary, -Nanny Jones. We were sorry to lose Phyllis Oram, and Pegge Fierro has left us with the question of the month, "Did Pegge elope ?"

Sugar Is Out We all are watching Nell Blauheim. She claims that the saccharine tablets she's using in her coffee are tbe sure -fire way to a svelte. slinky figure. A big thank you to all tbe engineers in Tecb Operations who did sucb a commendable job at tbe Inauguration. Among tbe new faces in tbe department is that of Diane LaPerch, formerly with tbe Mail Room. Bob Rudick is back from overseas duty with the 301st. He is now seeing duty in the Recording Room. Good to have you back Bob. There have been some changes in our department, Mr. Gallant is now the Manager of Radio Technical Operations, and Jerry Sellar, formerly in Master Control, is tbe Supervisor of Radio Operations. Joan Bentz left us last month to join a publishing firm. John Walsh, who recently returned from military service. bas transferred to News and Special Events. Bob Schulein is going to transfer to Broadcast Film very soon. much to the regret of all the single girls up here. Best of luck to Hermine Eisenberg who left us to marry Ensign Gilbert Liss sometime in February.

Unheralded Butler I believe Dare Garroway is unaware of one of our employees who aids the "Today" show in getting their mucb needed film. He is James Butler who works Sunday thru Thursday from 5:00 P.M. to 3:00 A.M. and is on call the rest of tbe time. Keep up the good work and maybe you'll get to see the Sun once in a while.

Henry Ferens, Assistant Film Librarian, was beset by an amazing adventure. He was crossing a street with his dog recently,

when a motorist appeared from nowhere and struck fourteen -year -old "Tippy ". Much against Henry's will, the excited motorist insisted upon taking the animal to a veterinarian, whereupon it was discovered that the dog was shaken up a bit but suffered


NBC Chimes

Steno Starlets pose for pix during Christmas Party no serious injury. Henry was ready to forget the whole affair . . . when. suddenly there appeared one of our faithful citizens . . . a cop to you. To make a long story as short as possible. Henry s mother wound

up in court. How? Why? Wha' Hoppen? The cop gave Henry a summons "Dog At Large" t because the dog wore no leasb or license. The moral . become a bird fancier-they stay in their cages. A fond memory of 1952 is the salt water taffy whicb Dick Paige sent this Research and Planning department while vacationing in Miami. Florida the last two weeks of December. Almost the entire section . is now one big family in 517. More fun when you don't know whose phone is ringMissed Ruth Lytle's smiling face ing carols my desk during those few days sbe was in the bospital with a pretty bad abscess. A great big Welcome sign greeted her on her return k terrific outlet for artistic talent is oil painting by numbers ? ? ?? See Liz Bernard for details Marie Redling's family has purchased an Ivory and Blue 1953 Chevrolet. Clear the Plaza!!! Joe Wells and Ray Eichmann showed us some wonderful colored shots they took at Christmas time. Some people are so photogenic. . . . And if you read this. Joe, you can never be replaced... . 1

Phoow! Paint! Last week Production Services moved from its suite of rooms (6701 to one big. bright room across tbe ball. The smell of paint is still in it, and we bave no place to hang our coats. but were gradually adjusting to it. Also last week, we welcomed back Stewart llacGregory. Warren Burmeister, and Andrew .McCulloch who were in this department before they left for the service. Evelyn Young took Susan Land's place in the Audio -Video Group. Mary Hill replaced Helen Scofield as Mr. D'Agostino's secretary. Herb Ling filled Tom Logan's job in Technical Services. The girls in Engineering surprised Adelaide Schubert with a baby shower. We welcome .Vary Turner to Music Department. A 1952 Graduate of Smith College, Mary majored in music and is an accomplished 'cellist.


. .

1952 that is.

Our Christmas luncheon was a success. Everybody enjoyed a delicious baked ham. compliments of llarian hurray and tasty cakes and salads furnished by others of the department. Visitors during tbe holidays included Anne Jockuig Mueller and Hank Parkyn formerly of the music department. .Nora Weinraub, the new .11rs. Alfred Schock, has returned from a Bermuda honeymoon looking happy and healthy.

Press Changes Two new people in tbe press department to replace one wbo leaves us to get married and tbe other to return bome. Nancy Herbert will replace Christine Casserly as secretary to Don Bishop and Bill La.uten. And to answer our telephones and do typing is Hansie Vandenberg as our new switcbboard operator. She replaces Peggy Heelan wbo is now secretary to Auriel Macfee and Warren Cromwell of our Magazine Department. Here in Station Clearance amidst the mad scramble of moving from Room 563 to Room 418 we are wading thru tbe confusion and

are trying to welcome back JOHN L DRY and PIERRE HATHAWAY wbo just returned from belated vacations in Miami. So sorry_ you botb didn't come back witb suntans because of the cold weather -but wait- perbaps next time you'll bave torrid' temperatures during your entire stay. Among weekend travelers to Vermont and back are Florence Herrlich, Alfe Jackson, Jerry Cudlipp, Frank .McArdle and Frank White. Its an eight -bour drive eacb way,:. but the response to this is 'AIL but its wortb it." We certainly miss _llr. Davis' friendly! grin in 501. but Mr. Rojas bas a very nice smile too. and we take great pleasure in welcoming him as our new Operations Super-, visor. Tony

Rokosz celebrated his daughter marriage and the birth of bis own baby (laughter. Deborah, almost at tbe same time., Double Congratulations. Other personality items have remained constant. Happy Birthday to Edith Louche in th Payroll Division. The Dept. presented he with a lovely corsage. All the girls bad a luncheon for Ann at the Taft Hotel. Our best wishes to botb of them. Mr. Frank

l onne!!) of the Artists Payroll Division, elehrated a hirthday recently. Wonder who resented him with a .Marilyn Monroe Cal ndar! Yippee! Many happy returns of he day to Frances Heim of Controllers. We ope Mr. Hugh R. McGeachie will recover :oon and be back with us. He's missed. In Legal, RITA VASSALLO has left NBC and the hig city to he nearer her almost completed home in Bahylon, L L ANET SHIELDS has taken over the secrearial duties in Mr. Rauh's office. If any-me calls Mr. Shutes office and hears "wie -eht es Ihnen" don't become alarmed, its ust JOAN LINDENMAYER honing up on er German in preparation for her trip to ,ermany and Switzerland this Spring. The egal Department is thinking of huying IRS. CROOKER a book on the "Fine Art f Cooking' after her recent bout with food ironing. Lilian Lang, Secretary to Harold Kemp, ill be married to Robert Bartnik of the BC Engineering Dept. on Saturday, Janury 17th. After a wedding trip upstate, the :ouple will reside in Kew Gardens. The reason for the happy glow on Dot mith's face is due to the fact that her ushand, Boh is coming home from Korea. .Mary Hoyt's hushand, Dick did a nice h of singing recently at the Staging rvices Xmas Party.

The Chicago stations of the National Broadcasting Company, W \BQ and W\IAQ, effective January 15, unified their separate TN" and radio staffs to provide a more efficient and comprehensive service to advertisers, their agencies and the viewing and listening public, it was announced today by Harry C. Kopf, vice- president and general manager. Under the merger, Jules Herbuveaux, formerly director of TV operations, is promoted to assistant general manager of the stations, reporting to Kopf. The radio and TV program departments are merged under George Heinemann, former W\BQ program manager, who is promoted to the post of director of programs. Homer Heck. WMAQ program manager, is appointed manager of the consolidated radio and TV production staffs.

In This Corner (Continued from page 16)

"It was the craziest set -up in the hole bloomin' war," Wee recalled. I was in the Army, but I wore a Navy tniform and held a Navy rank . . . nd to confuse matters more, everyodv on the base called me Captain." after \ -J Day, Wee was mustered ut and went back to staging such bows as Shipstad and Johnson's Ice eview, and Sonja Henie's ice ballets. eleyision was a mere mewling infant nd nobody thought much about it. fter a brief fling at another Chicago V station, Wee was called to NBC Est to "help out" in the shop. "I knew it wouldn't be permanent," .1s.

laughed. Now, three years later. Wee is as nthusiastic a booster of TV as you're kely to meet. "In staging TV shows," e says, "we've borrowed techniques om all phases of show business." Today, Wee is boss -man of more an 70 stagehands and 28 other spe'alized craftsmen. He is responsible -r anything in the studio that is either in talent nor engineering's omain. His stable includes all those ,nnected with set designing, building, ainting, hauling, wardrobe and take -up, props and special effects. hotographv and visual props such s title cards, maps, graphs, and credit e


NBC Spot Salesmen

Chicago Radio and TV Staffs Merged

NBC Engagements Joan Murar. WTAM, to Dick Von Kaenel Joan FriedeL N.Y.. to Donald Macfarlane Marie McGreevy. N.Y., to George Rohrman Ann Buron, \.Y., to L. Richard Pedersen

NBC Marriages Howard Reig to June Youmans, WN BCWNBT Doris Taylor, N.Y., to Thomas Chester Anderson Pat Galligan. N.Y to Walter Schoeck Joan Dimiceli. N.Y.. to Harry Ilardi Christine Casserly. Press, Jan. 24th Dorothy Winard, K_\ BH, to Lt. Paul Davis Claire Hillmeyer to Arthur Gress

NBC Births To Ken Colemans, WTA\L a hahy girl, Kerry Ruth To Peter Rohinsons. W\IAQ. a son. David To Charles Standards, NBC-Chicago. a daughter. Patricia To Arnold Johnsons. NBC-Chicago. hahy girl (adoption t To Jay Heitens. W\ BC -W\ BT, a girl, Hillary Sue To Jack Heywoods. N.Y.. a son, William Michael To Jacob Evanses, N.Y., a boy. Stephen

Parker To Jim Hacketts. N.Y., a hahy girl To Joel Friedmans, N.Y.. a girl, Jessica Diane Ruth To Gerald Lewises. a daughter, Darline To Tony Rokoszes, a girl, Dehorah To Charles Tohlers. a girl To Boh Warings, a boy To James Wilsons, a boy




George Pamental has sung professionally"



popular New George Pamental York NBC television spot salesman services Dancer-Fitz, SSC&B, Weinstarted busitraub, Franklin Bruck ness career at Branham Co.. station began as office boy representative and almost instantly promoted to salesman . . . sold newspaper space for seven Years . . . sold radio time for seven more after a two -year hiatus from industry during World War II he joined Fletcher D. Richards Company as media buyer for eight years . . . during this period he was TV Media Consultant for Harrington & Richards Agency on the coast and for Fletcher D. Richards' Chicago office came to NBC Spot Sales one year was born in Union City, New ago now commutes daily from Jersey Hillsdale, New Jersey married and has two children -Naomi, Age 11: George, Jr., Age 1.1 . .. attended NU at night for two Years majoring in Advertising and Marketing . . . extremely active in local politics . . . chairman of Advisory Committee to his Parish CYO was member of as Oratorio Society of New York first tenor in choral group sang in Carnegie Hall and at Walter Dam rosch's Golden Jubilee in Metropolitan . . . also has sung professionally in several New York Church choirs . . . Hobbies : woodcarving and choral singing . . . likes to play practical jokes . . . a perfect boss . . . rabid baseball fan Ambition: to see the Dodgers win a World Series.












Please Remember To Donate Blood! NBC Chimes



You Can't Bank on the Other Guy! BELIEVE IN BANK ACCOUNTS, INSURANCE? Naturally. Know that you can't take out without putting in? Sure you do okay . . .


NBC's Blood Bank works the same way. Half of the blood we give goes to the armed forces. But the rest stays here, reserved for NBC people and their families to use without charge, and as much as is needed.


But we can't take out more than goes in. In 1952 it was a close shave:

NBC Blood Bank Statement -1952 Deposits

218 pints


195 pints

23 pints

Balance in Bank

If NBC employees had had to buy the blood, it would have cost about $7,000.

One NBC employee recently withdrew 12 pints. It could have cost him $600.

"But I won't need any." No one ever expects to need blood. But you might need blood for many reasons: help you recover from an operation

give your wife when she has



save the life of a baby with RH factor

keep a leukemia patient alive

help a relative fight off cancer new and important -blood is used in making new polio injection



All Put in Our Pints' Worth

... So

It Will



There When We Need It!





The Cover




Published monthly by and for the employees of the rational Broadcasting Company, 30 Rockefeller Plaza. Yety York City, Net: York.

Editor Edward Starr Chimes Correspondents Staff Administration: Joan Baird, Legal Department Eileen Tobin, Information Kay Henderson, Continuity Acceptance Ethel Pont, Controllers Ernestine Thomas, Treasurer's Mary McNulty, Purchasing Betsey Smith, N. Y. Personnel Mary Heller, General Service Tom Henry, Air Conditioning Charlie Allee, Duplicating Bill Lynch, flail Room Victoria Keator, Stenographic Fred lathan, Guest Relations

Radio and TV Networks: Hank Williams, Press Department Warren Gherman, Network Controllers Kathleen Walker, Radio Sales Tony Cervini, TV Sales Tom Dater, Adv. & Prom. Jane Hendrie, Radio Program Barbara Harlib, Stations Relations Marge Hadley, Traffic Joan Oury, Station Clearance Gloria Betros, Sales, Planning Dorothy Poser, Sales, Planning Peggy .Madon, Radio News, Special Events Rose Homa, Ti' News, Special Events Jane Ermentraut, Radio Tech Operations Maryanne Kearney. Merchandising Priscilla Whalen, TI' Tech Operations Joan Flad, Plant Operations Sheila Hirschman, Plant Operations Dolores Blye, Sound Effects Louise Goralski, Broadcast Operations Blanche Gawronska, Staging Service Terry Colasacco, Film & Kine Operations Betty .McLoughlin, 106th Str eet Pat Powers, TV Program, RKO Anne Koyce, Talent & Program Joan Levinson, Program Services Nora Weinraub, Music

Owned and Operated Stations: Elaine Simpson, Spot Sales Don Richards, Administration Mary .McBride, W.I-BC-11- BT Bill Cothran, K.1BC Bob Pelgram, KYBH .Vary Karr, WMAQ -W 1BQ Ruth Armold, WTA.II -W.IBK Robert Adams, W RC- tr".lBW

Engineering: Marjorie .Marshall, Engineering




On the Chimes cover this month is a picture of a pretty girl -and a busy girl -who directs a m\ riad of radioTN activities at a pace that would stop an athlete. She is Martha Rountree.

Together with Lawrence E. Spivak, Miss Rountree is co -owner and co-producer of the prize -winning public affairs program "fleet the Press" on NBC radio and television, and another video series, "Keep Posted." She also owns and produces several other radio and television programs, including "Leave It to the Girls" To keep her arious business affairs on an even keel. Martha employs a large staff and commutes weekly between New York and Washington. She maintains a home and an office in each city. Miss Rountree was born in Gainesville. Florida, and was educated in South Carolina. She comes by her interest in politics through her famih. which settled in America in early colonial days. From them she inherited a ital interest in maintaining the liberties for which they worked and fought. She started her career as a newspaper reporter. landed in an advertising agency in New York. programmed a

local radio station, worked on a trade paper. wrote stories for popular magazines, and was roving editor on the American Mercury from 1947 to 1950. She was president of her own company, Radio House, in 1940; the firm prepared all sorts of programs, from serials to singing commercials. Martha continued to write newspaper columns of political commentary. One day in 1944, Norman Cousins, editor of the Saturday Review of Literature, introduced her to Lawrence Spivak, who then edited the American .Mercury. He invited her to write an article on the women's vote in the Presidential election. During the resulting conversations they hit upon the idea for -'fleet the Press." which was the beginning of their successful part-

nership. She is one of the most popular hostesses in the Capital; international celebrities enjoy her Washington receptions. She still finds time for extensive effort on behalf of numerous institutions. She is a member of the board of directors of the Girls' Clubs of America and is active in the Women National Press Club.

Distinguished Service Award' Last month February 22 the National Broadcasting Company was signally honored by the Freedoms Foundation with a "Distinguished Service Award" for "continuing meritorious service to the ideals of American freedom." Announcement of the award was made at Valley Forge, Pennsylvania, by Kenneth D. Wells, president of Free doms Foundation. who noted that the network -the only network to be so honored -had won it as a consequence of taking the top award in the radio program field for four consecutive years. The single "Top Award" in the radio program field this year went to Robert Montgomery for his NBC radio broad cast series. "_A Citizen Views the (

New_ s.


ice- President Richard M. Nixon presented the principal awards in speV

cial Washington's Birthday ceremonies at \ alley Forge, national headquarters of Freedoms Foundation. _Awards were made to American organizations and individuals for "outstanding contribu-

tions to a better understanding of the American Way of Life during 1952." NBC also received a --Special _Award' for its radio and television coverage of the Presidential convention and election, its broadcasts being cited as "comprehensive programs of extraordinary merit. Four "Honor Medal Awards" went to \BC programs: " V ictory at Sea': "Meet the Press ": -'Youth Wants to Know and one went to Earl Godwin in the national single broadcasts category. Freedoms Foundation is a non -profit_ non- political. non -sectarian awards organization chartered in 19 -19 for the specific purpose of annually making awards of cash and medals to _Americans who make outstanding contributions to a better understanding of freedom by the things which they write. do or say. The board of directors of the Foundation is composed of outstanding men and women from business. education, the judiciary. the professions and the clergy.

NBC News

Roundup.. 21.234.100 TV Sets January 1st Television sets in use in the United States totalled 21.234,100 as of January 1. 1953, according to an announcement made by Hugh M. Beville, Jr., NBC director of Research and Planning. This new total reflects an increase of nearly 800,000 set installations since December 1. the largest monthly gain since October. 1950. The estimate represents an increase of nearly sets during the Year 1952. a greater gain than occurred in 1951.

NBC-TV Resumes ITN Coverage Coverage of the important activities of the United Nations General Assembly, which has been a feature of the National Broadcasting Company's News and Special Events Department every Year since creation of the world organization. was resumed on Wednesday, February 25. Henry Cassidy is giving the commentary on diplomatic procedure and on the issues under consideration by the General Assembly.

NBC -TV Opera March 7 Puccini's one -act opera. "Sister Angelica." was presented last week on March 7. and has won critical acclaim. The opera was offered in English in a translation prepared by the NBC Opera Department. Peter Herman Adler conducted. The title role was sung by Elizabeth Doubleday, soprano.

Glenn I[owell on WNBK Glenn Rowell, once a member of the famous "Gene and Glenn" team of yesteryear. opened his new "Captain Glenn" program on Cleveland's WNBK on Monday, February 23. It is to be telecast Monday thru Friday. Rowell once made radio history in Cleveland during the early pioneering days of WTAM. ".

S. Chooses "'Youth Wants to Know- -

The U. S. Defense Department. in connection with its Information and Education Program, has selected NBC -TI-'s "Youth Wants to Know" program to be shown via kinescope recording to the Armed Forces in this country and abroad. Choosing `'Youth Wants to Know" because ''it typifies and best demonstrates our democratic principles in action." the Defense Department has already ordered kinescopes of the program telecast on January 4, 1953. which featured James A. Michener as guest. Certain tests made by the U. S. Navy have shown servicemen to be much more responsive to kinescoped recordings of regular TV shows than to special educational films made especially for their Information and Education Program.

Paul Lavalle and his Cities Service -Band of America. "' Cities Servire is now in its 26th year and is the oldest sponsored network program.

Oldest Sponsored Network Series On February 16. the Cities Service Company celebrated its 26th anniversary on radio. The performance of Paul Lavalle and his Cities Service Band of America marked the the 1.350th radio program in the Cities Service series radio on any network. program oldest sponsored continuous The first broadcast of the series took place in Carnegie Hall. New York. on February 18. 1927. and it has been heard over NBC ever since. The first cycle featured Edwin Franko Goldman and his famous band.

News Caravan Five Years Old Also on February 16. the "Camel News Caravan -' with John Cameron Swayze. celebrated its fifth anniversary on the NBC-TV network. It has the highest rating of any Monday -thru -Friday news telecast.

Toseanini Chooses Soloists Arturo Toscanini has chosen the four soloists to sing in Beethoven's '_\lissa Solemnis" which he will direct. with the NBC Symphony Orchestra on Saturday. March 23 NBC radio 3:45 p.m. EST 1. The Robert Shaw Chorale. prepared by Robert Shaw and Ralph Hunter. will he the chorus for this program. The singers chosen by Toscanini are Lois Marshall. soprano: Nan Merriman. mezzo -soprano' Eugene Conley, tenor: and Jerome Hines. bass.

14-Hour Telethon at «-N BED A brigade of prominent Hollywood radio. television. film and stage stars arrived in Cleveland on Saturday. March 7. and staged a mammoth 14-hour telethon over WNBK on Channel 4. The program was broadcast on behalf of the Muscular Dystrophy Association.

\BC Chimes


Major Executive Changes announced Margraf to Key Program Post; Ervin Now VP and General Attorney; Film Division Established as Third Operating Unit in NBC Important changes in the top-level structure of the company were announced early this month by Frank White. president of NBC. Gustav B. Margraf. formerly NBC vice- president and general attorney . was appointed to the newly-created position of rice president in charge of Talent and Program Administration in the Program Department. Thomas E. Ervin. who was assistant general attorney. was promoted to General Attorney of NBC and elected a vice -president. The NBC Film Division. under Robert W. Sarnoff. was established as a third principal operating division of the company. The other two operating divisions are the Networks Division and the Owned and Operated Stations Division. Under the new alignment Mr. Sarnoff reports directly to the president of the company. Previously. he had reported to John K. Herbert. vice-president in charge of the Net works Division. In explaining the creation of Mr. llargrafs new post. Mr. White stated: ''Wye are strengthening the Program

Margraf. vice-president in charge of Talent and Program Administration G. B.


NBC Chimes

Department organization by consolidating the important functions of talent negotiation and the business administration of programming under an able executive who has already had broad experience in these fields. As a result. Mr. Barry, as head of the Program Department. and his other principal program executives, Thomas llcAvity, National Program director, and Davidson Taylor, director of Public Affairs. can concentrate on the basic tasks of program planning and development, so that their creative talents can be used to the best advantage. We are confident that, as a result. the Program Department not only will gain in operating efficiency but will be better able to fulfill its primary mission of providing the finest radio and television programs "It is particularly gratifying to know that as our needs enlarge, we have within our own organization skilled and experienced executives who are able to advance to new and broader responsibilities, creating continuing opportunities for promotion within the company," White added. Charles C. Barry, vice- president in charge of NBC's Program Department stated that in his new position Mr. Margraf will be in charge of all talent and package program negotiations for the radio and television networks. with full responsibility for conducting and In supervising such negotiations addition Mr. Margraf Ns-ill supervise the conduct of all business and administrative functions within the Program Department. and will serve as Mr. Barry's deputy in the latter's absence. As part of the consolidation of the negotiating and administrative functions within the Program Department. Mr. Barry added that Mr. Margraf will supervise the work of the NBC Talent Office. which is managed by Hal Kemp. Also reporting to -llr. Mar graf will be the new position of director of Program Administration. to which Fred Shawn. presently director of Production Services and an NBC veteran of many years' service, has been appointed.

Mr. Shawn will head up an organization consisting of Arch Robb, manager of Program Services: Ludwig. Simmel. manager of Co -op Programs; Leslie Vaughan, business manager for Public Affairs; Grace Sniffin. office manager for Radio Programmingand the business offices in the various program unit. His responsibility will include control of programming and departmental expense, package program pricing and general departmental administration. Mr. Shawn's former duties as director of Production Services have been re- assigned within the Production Department, it was announced by Frederic W. Wile. Jr., vice president in charge, with Staging Services and Special Effects. under James Glenn, now reporting to Anthony Hennig. director of Plant Operations: and Ernest Theiss. manager of Production Operations and Hugh Graham. Chief Production Coordinator. reporting to J. Robert livers, director of Production Controls. In the Program Department. Thomas

llcAvity, National Program director, and Davidson Taylor, director of Public Affairs, continue to report to Mr.

Robert W. Sarno$, vice- president in charge of Film Division

tion and servicing. We feel that it has a great and growing potential as a centralized source of film material and services, not only to the NBC television network and to the television stations we operate, but also to other stations and enterprises. "This makes it advisable in our opinion to establish the Film Division as a third principal operating division of NBC, so that it can most effectively develop its opportunities of providing the television industry and related enterprises with a full scope of film services." In order to meet the organizational needs of the Film Division in its expanding operations, Robert W. Sarnoff, Film Division vice- president, announced the creation of the new

Thomas E. Ervin, vice-president and general attorney Barry and have overall responsibility for programming in their respective areas. Mr. Barry also announced the promotion of John Rayel, formerly Talent and Program coordinator, to the position of Television Program manager, reporting to Mr. AIcAvity. Mr. Rayel succeeds Carl Stanton, who is being appointed to the post of director of the Film Division. "All of my associates join me in welcoming Mr. 1\Iargraf to the Program Department," Mr. Barry said. "As NBC's general attorney, he has worked closely with us, and over the past years he has played an important role in negotiations which brought many of the nation's top entertainers and outstanding program properties to NBC. He also has demonstrated an unusual ability to deal in an effective and practical manner with complicated business problems relating to our pro gram operations. We have valued his services as a lawyer and we feel fortunate in having him now as one of the key operating executives in our department." In announcing the new alignment of the Film Division, Mr. White stated: "The NBC Film Division, which was established in June 1952, has developed to the point where it is a major operation of the company, and is continuing to expand into new fields of activity. Its volume of film syndication sales has increased very substantially, and its activities embrace many varied aspects of film procurement, distribu-

"Among other resources, the trans fcr of the Film and Kinescope unit to the Film Division will bring to it the great NBC film library, with over 15 million fcet of film covering more than 2,000 subjects," Mr. Sarnoff said. "We expect to make the film library an important source of film material for operations within and outside of NBC, and to expand the film procurement activity, in addition to developing a full range of services relating to film," he added. Mr. Sarnoff also has outlined the new organization of the Film Division itself. John B. Cron, National Sales manager, Stanton B. Osgood, Production manager, and Frank Lepore, manager of Film and Kinescope Operation, will report to Carl Stanton in his newly-created position of director of Film Division. Because of the new requirements of the Film Division as a separate opsrating unit, there has been established a Business Office for the division. Robert A. Anderson, formerly operations analyst of the Networks Controllers Department, has been appointed to the post of business manager, and will be responsible for such functions office as divisional controllership, management, business management and evaluation. In this capacity, Mr. Anderson will report to the director of the Film Division, Carl Stanton. Prior to assuming charge of the Film Division in 1952, Mr. Sarnoff was director of NBC Unit Productions. He was named a vice- president of NBC on June 6. 1951.

Carl M. Stanton, director of Film Division executive position of director of the Film Division, reporting to him, and the appointment of Carl M. Stanton to that position. Mr. Stanton had formerly been manager of Network Tetevision Programs and is succeeded in that position by John Rayel, formerly Talent and Program coordinator. Mr. Sarnoff also announced that the Film and Kinescope Operation unit, and its manager, Frank Lepore, are being transferred to the Film Division in order to bring NBC's varied film services under centralized supervision. The technical production of kinescopes remains in the Technical Operations unit of the Production Department.

Fred Shawn. director of Program Administration NBC Chimes



Cleveland Shows Radio's Strength WTAM Gives Stimulus for Bigger and Better Radio With Its Very-Much-Alive The Morning BandwagonBack in September, 1952. WTAM gave Cleveland radio a considerable stimulus when it programmed "The Morning Bandwagon." a very live show with a 17-piece orchestra. two vocalists. and a singing. talking. piano -playing MC named Johnny Andrews. The idea of a live show in the morning has caught on and is being copied by the al s a flattering procecompetition dure. To brighten things further. Henry "Hot Lips" Levine arrived from New York in January to take over the direction of the orchestra. The inimitable Henry is perhaps best known in jazz as one of the creators and stars of NBC's "Chamber Music Society of Lower Basin Street," a show which came about through the efforts of Norman Cloutier. at that time director of the NBC orchestra and now director of programs for both WTAM and WNBK. Levine's first big job in jazz came when he joined the Original



Ruth Armold Dixieland Jazz Band in 1925. "I was the only guy in the band who could read music." he recalls. "Whenever we would take on a new number, I would play the melody over with the drummer. and the rest of the band would learn it that way." The Cleyelandaires. to Levine's relief. can read music. and Dixieland jazz can be heard emanating from Studio A with enjoyable frequency. The orchestra has been divided and subdivided into groups specializing in various types of popular music: The Dixielanders. The Novelaires. The Forest City Five. and The Rumba Band. Aiding and abetting these at appropriate intervals are singers Jay Miltner and Jackie Lynn. Occasionally Johnny Andrews joins staff pianists Barney

They're making radio alive out in Cleveland. Here's Station Manager Hamilton Shea beating the drums. while Henry Levine plays his hot trumpet. AF of M local head Lee Rapp holds his ears for the duet.

r' "Morning Bandwagon" MC Johnny Andrews and "Hot Lips" Levine Zalek and Joe Hlavacek in impromptu

three -piano arrangements. To further prove that radio in Cleveland is highly active. and that good stage shows will always draw crowds. the "Morning Bandwagon'' troupe recently put on a Saturday night show at Cleveland's largest theatre, the Hippodrome. which has not attempted a stage show in many moon. and packed the place. When clarinetist Nelson Pressly turned vocalist and joined "Hot Lips" Levine and the Dixielanders in a hot rendition of "Between the Devil and the Deep Blue Sea." the audience reaction proved amply that WTAM is enhancing its position in the entertainment field.

Cleans Blackboard. Wins Candy A Cleveland listener. who thought the blackboard on the "Catholics Believe'_' set needed to be cleaned, sent TV director Tom Arend a bowl and sponge for the purpose. Apparently pleased that her suggestion was accepted. the listener sent Tom the series a box of candy ended.


\BC Chime-

Academy Awards Ceremony on NBC -TV March 19; RCA Victor to Be Sponsor For the first time in history, millions of movie fans throughout the nation will be able to look in upon Hollywood's biggest night of the year -the exciting Academy Awards presentation -when the 1952 "Oscars" are distributed on Thursday, March 19. The 25th annual presentation ceremony, to be held at the RKO Pantages Theater in Hollywood, will be carried over the combined radio and television networks of the National Broadcasting Company, it was announced recently by Charles Brackett, president of the Academy of Motion Picture Arts and Sciences, and John K. West, vice president of NBC. Radio and TV rights to the event were obtained by NBC for $100,000. The program will be sponsored by the RCA Victor Division of the Radio Corporation of America. The format of the awards ceremony will follow that of previous years, as the elite of the motion picture colony gather to await the opening of sealed envelopes containing the names of winners. Awards will be made by stars and others who won "Oscars" last year. The Academy of Motion Picture Arts and Sciences was founded in 1927, and the first stars to receive its coveted awards were Janet Gaynor and Emil Jannings. The awards ceremony has since become the highpoint of the year in the motion picture business. The nation has listened in by radio since 1930, but television will now give fans their first opportunity to see their favorites as they are honored.

"Today" Combats Tardiness Dave Garroway's NBC -TV "Today" show is combating tardiness among school children and he's got movies to prove it. Principal Roselyn Loewenstein of the Ellen Semple School of Louisville, Ky. has invited pupils to report earlier to watch "Today" on a TV set in the school gym. Civics teachers use the program as a source for that day's current events discussion. They say it isn't unusual to see as many as 100 pupils who have arrived early sitting on the gym floor watching the elevated 21 -inch set.

Signed by 1111'

Thomas W. Phipps The National Broadcasting Company has signed Thomas W. Phipps to a writing contract calling for 12 original hour -long dramas for network use within the space of a year. "It is ready evidence," said Charles C. Barry, NBC vice- president in charge of radio and TV programming, "that NBC is cognizant of the pressing need for good writers and is willing to underwrite their efforts for a term period. The recent signing of Robert E. Sherwood, new to the field of television, was dramatic evidence of our desire to move into this vital field. "Our deal with Tommy Phipps, who has virtually grown up with video and whose great success as a writer has come from working in this medium, is indication of our desire to work as well with talent that has matured within the medium, itself." Most of Phipps' previous hour -long scripts have appeared on "Robert Montgomery Presents" and Fred Coe's production of "Television Playhouse ". His future scripts will continue to be used on these shows, as well as any other dramatic hours that NBC may designate.

Research, Planning, Promotion Realigned Here at NBC A change in alignment of the Research and Planning, Advertising and Promotion, and Development Departments of the National Broadcasting Company to realize the maximum effectiveness from their operations was announced last month by John K. Herbert, vice -president in charge of Networks. Under the new organizational structure, Hugh M. Beville, Jr., director of Research and Planning, will function on a staff level, reporting to Mr. Fine shriber, and all research activities on behalf of NBC's radio and television networks will be centralized in his department. Jacob A. Evans, director of Advertising and Promotion, and Robert W. McFadyen, who has been appointed director of Sales Development, will report to Walter D. Scott, Administrative Sales Manager. Stephen A. Flynn, formerly station contact representative, has been appointed manager of Sales Services, also reporting to Scott. Flynn succeeds Frank Reed, who has resigned. In announcing the changes, effective immediately, Herbert said: "The establishment of the Research and Planning Department as a staff function reporting directly to network management reflects the importance of this activity in the development of our plans and policies for serving our advertisers and their agencies, our affiliated radio and television stations and our listening and viewing audiences. "The Sales Development group under Mr. McFadyen will work directly with the network sales staff and will assist our sales units in all problems of sales development in both radio and television. By bringing the Sales Development function and our Advertising and Promotion Department within the structure of the Sales Department, we feel that we can strengthen and supplement our sales operation and increase the value of our services to our advertisers and their agencies." The new alignment followed the resignation of Ruddick C. Lawrence, director of Promotion, Planning and Development.

NBC Chimes


An Important Part of Your NBC Benefit Package:

Group Life Insurance Its Importance Is Emphasized Dramatically When an Employee Dies But _Many NBC Employees Do Not Realize Now What a "Buy" It Is! During this month of `larch a concerted effort is being made by the Company to enroll all regular \BC employees in NBC's low -cost Group Life Insurance Plan. The Plan was designed to protect the employee and his family and all employees should be made aware of its wonderful features. It is the cheapest insurance available. at a cost of thirty cents per month per 51.000 of coverage. It is the kind of protection which should be a necessary part of an employee's program to provide for his dependents in the event of his death or disability. Representatives of the Company will contact You on the Plan. and in the event that You want to enroll now. enrollment cards are available in the Personnel department. Here, briefly, are the features of the Group Life Insurance Plan at the National Broadcasting Company: IN GENERAL: The Company offers to all employees a group life insurance program with the Travelers Insurance Company on a very low -cost basis. The purpose of the insurance program is to provide sound life insurance for all regular employees. A Group Life Insurance booklet is given to all employees. and if You do not have one presently. you may obtain one from Your personnel office. ELIGIBILITY: A regular employee. on the semi -monthly payroll. is eligible to participate immediately upon employment. No medical examination ww-ill be required if an employee enrolls within three months of his employment. Employees who make application for insurance after three months from the date of their employment must pass the customary medical examination of the insurance company. COST OF INSURANCE COVERAGE: The cost to employees is 30 cents per month per 51.000 of coverage. This very low cost is possible because i


NBC Chime:

the company underwrites the insurance costs and pays the difference between actual costs and the employees' premium payments. Payments are made by payroll deduction. AMOUNT OF COVERAGE: The amount of insurance coverage carried by an employee is determined by his basic annual salary. The plan does not permit an employee to choose an amount of insurance other than that for his salary as shown in the statistical box. PERMANENT AND TOTAL DISABILITY BENEFITS : The Group Life Plan also includes payments for permanent and total disability. If an employee. while insured and before reaching his 60th birthday, becomes wholly disabled by bodily injuries or disease. and will be permanently. continuously and wholly prevented thereby for life from engaging in any occupation or employment for wage or profit.

no further premium will be collected and the amount of his life insurance will be paid to him in a fixed number of installments chosen from the statistical chart as shown in this article. (See box.' DEATH BENEFITS: The amount of the insurance is payable in the event of the employee's death from any cause while his insurance is in force to the person or persons named by the employee as beneficiary, either in one lump sum or in a fixed number of installments as shown in the chart on "Permanent and Total Disability Benefits." LEAVES OF ABSENCE WITH PAY: An employee on authorized leave of absence with pay may continue to participate in the Group Life Plan, and deductions will continue to be made from his pay check.

LEAVE OF ABSENCE WITHOUT PAY: An employee on authorized

Your Amount of Coverage Depends on Salary Amount of Life Insurance

Annual Salary

Less than 31.200 31.200 but less than 31.800 " " " " 32.400 " " " 33.000 " " 33.600 " " "


" ,-1.800 " 35.400 " S6.000 " S6.600 " S7.200 " S.7.800 "

" " " ..

" "

S8.400 .. S9.000 " " 39.600 " " S10.200 " " S10.800 `- " 311.400 `- " S12.000 and over


" " "

" " " ..

" "

" " "

31.800 32.400 53,000 33.600

4.200 4.800 55,400 S6.000 36,600 87,200 S7.800 58.400 89.000 S9,600 310.200 510.800 S11.400 S12.000

31.500 S2.500 33.500 S4.000 S5.000 S6.000 87,000 38,000 39.000 S10.000 S11.000 S 12.000 813.000 314.000 S15.000 S16.000 S17.000 S18.000 S19.000 320.000


Permanent and Total Disability Benefits Number of Years During Which Installments Will Be Paid

Amount of Each Installment Payment for Each $1,000 of Insurance Annual Monthly


2 3

4 5 10 15 20

leave of absence without pay may continue his membership in the Plan. For any payroll period in which salary paid is not sufficient to cover payroll deductions, he shall pay full premiums in advance, or provide for such payments in a manner satisfactory to the Company. MILITARY LEAVE OF ABSENCE: An employee on military leave of absence is not eligible to participate in the Group Life Insurance Plan. The Group Life Insurance of a regular employee of the Company, who has been in its employ for a period of six months or more, who is called or who volunteers in the Armed Forces of the United States, and is covered by such insurance, shall be continued in force for a period of 31 days from the date such employee enters on military leave. Upon return to active Company service an employee who has been on military leave of absence shall again be eligible for participation in the Group Life Insurance Plan. TERMINATION OF SERVICE: If an employee resigns because of illness and is not able to accept other employ ment, his protection under Group Life Insurance will be continued by the Company for three months. In case of other reasons for termination, the employee may convert his insurance with'out physical examination to an individual life policy in any of the forms customarily issued by Travelers Insurance Company, provided written application is made to the insurance company within 31 days after termination of employment. CERTIFICATE OF INSURANCE: The Travelers Insurance Company will issue for delivery to each insured employee a certificate describing the benefits to which he is entitled. CHANGE OF BENEFICIARY: An employee may name a new beneficiary

$509.00 $345.00 $263.00 $214.00 $116.00 $ 84.00 $ 68.00

$85.00 $43.27 $29.33 $22.36 $18.19 $ 9.86 $ 7.14 $ 5.78

at any time by advising the Personnel

Department. Appropriate forms will be furnished the employee to effect the change. It is to your distinct advantage to enroll in the Plan immediately. Pointed up within the last few months at NBC is the fact that some employees who have died unexpectedly were not covered by the low -cost insurance Plan. NBC would like all NBC employees to take advantage of the Plan. It's a service to you and your family!

Savage to Film Division

Joseph Pulitzer, editor and publisher, pays tribute to George Burbach, center, manager of Post -Dispatch radio and '1`V stations in St. Louis key affiliates of NBC. Mr. Pulitzer unveils portrait of Mr. Burbach at reception given in his honor. At left is Joseph Pulitzer, Jr.


Affiliate Manager Is Honored with Portrait In St. Louis

The next NBC -TV opera will be Richard Strauss' "Der Rosenkavalier" in two installments on April 25 and May 2. The April 25 telecast will run an hour and a half and start at 4:30

George M. Burbach, general manager of KSD and KSD -TV, key affiliate of NBC for years, was honored for his pioneer role in development of radio and television in St. Louis at a reception at the Statler Hotel last month. A portrait of the station's executive was unveiled by Joseph Pulitzer, editor and publisher of the Post -Dispatch. Mr. Pulitzer, who had suggested this recognition for Mr. Burbach, and his son, Joseph Pulitzer, Jr.. associate editor of the newspaper, who selected William F. Draper, New York artist, for the commission, were hosts at the party attended by 50 of Mr. Burbach's associates from the newspaper and its radio and television stations. The portrait, which now hangs in the lobby of the P -D stations, shows Mr. Burbach seated with a newspaper in his hand, symbolic of his more than half century as a newspaper man. In the background is a broadcasting tower reflecting his career in radio and television. Mr. Burbach's many friends at NBC join with his immediate associates in St. Louis in wishing him continued happiness and success in the broadcasting

p.m. EST.


David Savage has been appointed manager of Film Procurement, effective March 17. Mr. Savage will report to Carl Stanton, director of Film Division.

Jim Dudley Hits Indian Trail for WTAM- Cleveland Jimmy Dudley, popular Cleveland sportscaster. is now being heard every day over WTANI during baseball time as he follows the Tribe during the Grapefruit League Games and the regular season. Sponsored by Warner & Swasey, Dudley began his broadcast series over WTAM Thursday, February 12, 6:00 -6:15 p.m., and every Monday -thru-Friday. He reports from wherever the Indians happen to be . . . talking with the players, with their families, analyzing training camp trends, and reviewing all late baseball information from all sources available.

NBC -TV Operas

NBC Chimes


In This Corner

1941, staying just two months before moving on to Guest Relations. Three months on the Page staff and then a job opened up in the music department. He was a member of the music department for a full year and then was named to fill the vacancy of assistant department head for Continuity Acceptance in Hollywood. In 1944 he became the department head, a position he holds to date.

Don's favorite participation sports are swimming and spear fishing. At one time he did a great deal of diving but just prior to World War II he had the great misfortune to break his back while executing a difficult dive and has never done it since. His favorite spectator sports are Jai Ali (a Mexican game much like the combination of tennis and handball but much faster) and tennis. His hobbies consist of all types of photography. with emphasis on 16 mm film. and music. Practically a New Year's babe. Don was born on the 31st of December and he's still SINGLE. girls


"Music Through the Night" Now Has Celebrities

Don Hon rath By

Ted Switzer Don Honrath, who heads the Continuity Acceptance Department for NBC's Western Division in Hollywood. will be the first subject for a new Chimes series to emanate from NBC Hollywood entitled "NBC's West Coast Personality of the Month." Mr. Honrath's story is in the true tradition of many NBC success stories. He started on the parking lot staff of NBC in Hollywood and has risen to the position of department head. The name plate on his desk in Continuity Acceptance says "Don Honrath" but to a group of his most intimate friends he is affectionately called "Pan cho." The name no doubt stems from his tremendous interest in everything "Sur de Rio Grande" or south of the border. He has made many trips into the interior of several South American countries, recording the highlights of each on 16mm film for showing to his


NBC Chimes

friends at home and at work. It is after one of these treks when bronzed by a Latin American sun and speaking Spanish fluently that the name "Pancho" sounds more appropriate than Don. "Pancho" came to NBC in 1941 after ten years in the theatre where he did everything from acting to dubbing in his own piano playing for Ina Clair in the road show '`Ode to Liberty." A fine musician. he has completed 45 musical works for motion pictures. stage and concerts "While I doubt if anyone has heard of my music.' says Don. "a few of the people who once performed some of it have enjoyed some `nominal' success . . . Imogene Coca. Tyrone Power. Eve Arden and Henry Fonda." You see it was Don who helped con-

tribute the musical scores for the first New York presentation of "New Faces" back in the late 1930's. But to Don a steady salary and the chance for a secure future with NBC was far more attractive than the "long shot- of show business. He joined the parking lot staff in

Celebrity nights will be observed Wednesdays on WNBC's all-night classical music program. "Music Through the Night." heard seven nights a week. Each Wednesday evening Ben Grauer will interview a noted figure from the world of music. Interesting events in the lives of the guest celebrities will be discussed and their recordings will be featured.

McAndrew Addresses Business Group William R. McAndrew, manager of NBC's combined TV-radio news department. told the Business Women's Republican Club February 17 that radio -television coverage of President Eisenhower's Inauguration was prepared during the six months prior to Inaugural Day. McAndrew described NBC's "traveling eye." the S62,000 mohile unit Cadillac. as a "surprise sensation" of the day's events covered on NBC under sponsorship of General Motors. NBC's news manager spoke at a dinner given by the Business Women's Republican Club held at the Women's National Republican Club. 3 West 51st Street, New York City.

Teegarden, Tuft, Appointed to High RCA Executive Posts Two major executive positions in the Radio Corporation of America were filled recently when Frank M. Folsom_ president of RCA_ announced that L. W. Teegarden would be execu-

tive vice president and Edward 11. Tuft would be vice president in charge of Personnel including labor relations . Mr. Teegarden. a pioneer merchandiser. has been active in the electrical and electronics industries for many year;. Prior to assuming his new post. \lr. Teegarden was vice president in charge of Technical Products of the RCA Victor Division. In this position. he supervised the activities of both the Engineering Products Department and the Tube Department. since joining RCA in 1930 as a district sales manager. Mr. Teegarden has held increasingly responsible positions on behalf of RCA Victor activities. In 1936. he became the first to serve as regional manager with reM



W. Teegarden

`ponsibilit for the merchandising of all RC-A Victor products His success in establishing this position led to the formation of a regional organization on a nation -wide basis. Six years later he was named assistant general sales manager of all RCA 'Victor product activities. He was ap-

ilB C-lTew York Dramatic Workshop Elects Goldstein Executive Head Late last month the NBC Radio Dramatic Workshop held meetings organized its plans and elected its officers in New York in a first concrete step in rejuvenating the organization. which lost so many members previously to the armed forces. The assembled members elected Marvin Goldstein as Executive Producer: Jeff Lo Baito as General secretary: and Phil Kali-us as Executive Board Member. The group lost no time in formulating plans for the future. The Work shop announced that it will present two one-act plays around the end of this onth. One will be William ;"arovan's Hello Out There." The cast will include: Joe Kirk rom guest relations: Joan Bartlett rom the film library: Eleanor Bauman rom the guide staff: Bill Frevd from guest staff. The production will directed by Marvin Goldstein. The second play will be Bernard

Neu Dramatic Workshop Chiefs: L to R Marvin Goldstein. Jeff Lo Baito and Phil Kaifug. Shaw's The Fabulous Foundling." and the cast will include: Ethel Foreman from the guide staff: Bob Svnes from guest relations: Bill Burdon from guest relations: Al Sands from the guest relations staff. Phil Kalfus will be director of this production.

E. M. Tuft

pointed general manager of the Tube Department in 1944- and a y ear later was appointed vice president in charge of this department. Under his direction. the Tube Department achieved mass production of television picture tubes for home receivers. This accomplishment played a major role in the establishment of television as a medium of home entertainment. Mr. Teegarden's responsibilities were increased in 1949 to include. in addition to his other activities. supervision of the RCA Victor Engineering Products Department_ which has since established new sales records under his direction. Mr. Tuft has been vice president in charge of Organization and Development of the RCA Victor Division since July. 1951. coordinating activities concerned with developing manpower. He served previously for four years as Director of Personnel of that Division and as a Vice President from October; 1950. Mr. Tuft joined the RCA Tube Department in 1930 as an inspector. He rose through various promotions to Manager of Personnel at the Harrison. \.J.. plant in 1941. where he remained until his transfer to the RCA Victor Division six Year later. He studied industrial relations at Princeton University and is a Member of the American Management As_s ociation. He is past Chairman of the Board of Governor of the New Jersey Personnel Group. NBC Chimes


The Picture Story

La -t month. Gene Rayburn. R \BC


Sales s ecretaries in Chicago bid goodbye to .trnold John -on. :ABC Central Division service manager. when he left company recently.

There are many foreign -car fan- at NBC. Here's -Arthur Brearles of the radio engineering group at K BH, Holl ood. with his Jowett- Jupiter.

star. met with Dean Louis Hacker. left. of Columbia University to arrange for an annual `Gene Rayburn Scholarship" for members of \BC Page and Guide staff.

Tom McFadden. director of Spot Sale -. donating at recent NBC Blood Drive in New York. which netted 306 pints. an indu -try record.


Daryl Mc Allister. former child movie -tar. wa- in charge of K \BH Filin Rooni one evening. While monitoring show. he was surprised to see him -elf on the screen in feature film. 12

\BC Chimes

William .WI). Robert Bonogura and Richard Soule (L to R are new salesmen for the Today" -bow. All are former members of \BC's Junior Executive Development Program.

I I i


er, ar.

un BC


Hans Ruthe, Retired N. Y. Employee, Dies

For a More Realistic Pistol Shot

Hans W. Ruthe, a retired NBC New York employee, died February 13 at the age of 76. Mr. Ruthe was employed as a quartermaster in the Guest Relations Department for many years and in that capacity knew well scores of young people who carne up through that department and have since gone on to varied and important pursuits at NBC and elsewhere. Mr. Ruthe first joined NBC on January 7, 1931 and was with the General Service Department before going to Guest Relations. He left active service with NBC on December 31, 1948. He is survived by his son, Capt. Hans G. Ruthe, who is stationed at Fort Belvoir, Va.

To Middle East

In NBC -TV's "Martin Kane," designer Ray Lafferty shows how he watches the actor with his gun, then pushes the Shot Effects Generator button when the actor squeezes the gun trigger. Electronic unit is to the right.

NBC Engineering Group Develops Electronic

Unit to Provide Authentic Sound Effects

Shirlee Gibbous Messinesi Shirlee Gibbons Messinesi of NBC's Exploitation Department is leaving March 15 for the Middle East with her husband Philip Messinesi. Mr. Messinesi is Executive Officer of the United Nations Truce Team and will work out of Jerusalem and Jordan. They will reside in the Middle East for at least a year. Also a bacteriologist, Shirlee will enter the nursing field while she is away.

An electronic unit that will produce authentic sound effects, from the crack of a small -bore rifle to the rumble of distant cannon fire, has been developed by NBC's Engineering Development Group in conjunction with the Special Effects Unit and the Sound Effects Department. Called the Electronic Shot Effects Generator, this versatile, manually -operated unit is no bigger than a suitcase. Merely by turning the unit's switch to the desired effect, then pushing a button, a sound effects man operating the device can bring about such sound effects as pistol shots, light or heavy artillery, rifle fire, bazooka fire, mortar

Off to Afghanistan James Cudney, NBC Chicago TV engineer, has resigned to join the U. S. State Department as instructor in electrical engineering in the Afghanistan Institute of Technology under the Point Four program. Cudney, his wife and infant daughter will live in Kabul, Afghanistan.

fire, any type of machine gun fire, bomb explosions, the ricochet of a bullet and the roar of surf. If a killer is taking pot shots at NBC TV's "Martin Kane," for instance, the sound effects man need only watch the actor with the gun, push the Shot Effects Generator button when the actor squeezes the gun trigger, and a realistic pistol shot will resound from the electronic unit. The device was constructed by J. L. Hathaway, assistant manager of NBC's Engineering Development Group, and NBC engineer Raymond E. Lafferty. There are seven of the devices now in use at NBC in New York.

Mrs. Kathryn Cole Named Effective February 13. Mrs. Kathryn Cole, formerly supervisor of Department of Information, was appointed manager of the Department of Information. Airs. Cole now reports to the vice -president and assistant to the

president, Edward D. Madden. 1\BC Chimes


Fifty Seven Men and a Girl O&O's Jim Chandler Carves Exact Replica of Famed Longines Symphonette; Jim Gaines Presents Model to Longines -Wittnauer Strike up the band and we're off for another half hour of relaxing music with the Longines Svmphonette or so it seems from looking at the hand carved miniature replica of the famed orchestra recently presented to Mr. Frederick Cartoun, chairman of the hoard of Longines -Wittnauer Watch Company, by James Gaines, vice president of the 0 & 0 Division. The orchestra. carved by Jim Chandler of the 0 & 0 Division, was given by the National Spot Sales Dept. to Longines in appreciation of many years of close and friendly association between Lon gines and \BC. The model contains 58 figures and is an exact replica of the famous symphonette which has broadcast over NBC radio for many years. Each figure and instrument was hand carved from white pine, and no two figures have the same facial features. The 57 men are all wearing white ties and tails and the girl is dressed in a white evening gown with a pink bow in her hair and on the dress and a watch on her wrist. (Lon gines. naturally The violins, cellos,


! ! !


and bull fiddles have individual strings made of horse hair and the eyeglasses on five of the men are complete with lenses. This detail is amazing considering the fact that the figures average only an inch and a half in height. Jim Chandler hails from Stony Point, New York, which is located 7 miles south of Bear Mountain Bridge. He commutes into N. Y. C. each day and somehow still 80 miles in all finds time for carving, playing with his small son and daughter, and helping his wife around the house. Jim started wood carving at the age of 11. carving miniature airplanes from discarded orange crates, kindling wood or any scraps of lumber he could find. This urge to create lasted until he was 16 at which time he claims his attentions were turned to girls hmm! Upon discharge from the service in 1945, he again became interested in his hobby and has been at it ever since. He has completed a hand -carved miniature stage coach which is one inch high, with doors that open and reveal tiny figures sitting inside. The coach





Jim Chandler

is pulled by two horses and driven by a small hand -carved cowboy. In addi-

tion he has carved miniature dogs, cats, mice and a series of Chinese figures (one of which is a Chinese lady sitting in a little rickshaw complete with parasol and pulled by a Chinese coolie . The orchestra of course is the largest (Continued on page 19)

The 57 men are all wearing white ties, tails: and the girl is dressed in white evening gown with pink bow. 14

NBC Chimes


At NBC New York:

" UitiS n Ze1ioS

Retires few weeks ago a party was held in the Air Conditioning plant in New

York for an employee who was retiring. But this was no ordinary party, for it 'was in honor of no ordinary employee. The occasion was the retirement of Costas "Gus" Zelios after almost 20 rears in the Air Conditioning Department on the midnight trick. One would think that working all those years durng the hours when most of the rest of s sleep would afford a man little oprtunity to strike up acquaintances. ides. Gus was by nature a quiet, retiring man who in all his time at NBC as an Air Conditioning Apprenice Engineer just concentrated on -orking hard and helping other people att. But 107 people attended his party, ncluding the vice- president in charge f Integrated Services. William S. edges. the manager of Building and general Services Department. Edward I. Lowell. all his associates in Air onditioning and a score of former mployees. some of whom had not -orked for NBC for 12 years. As larold \IcConaghy. supervisor of Air onditioning. said. "There's never been party like this before and there probbly never will be again. because there ever will be a man like Gus again." A lot of reasons are advanced as to by Gus holds such a high place in the ffections of so many people. but they m to boil down to a general conyicion that they have had the pleasure of orking with a genuinely fine human .ing. When someone is hired in Air Con itioning they normally are first asigned to the night watch as an apprenice and then later, if they make the


the going -away party for Costas '-Gus" Zelios: Mrs. Zelios. `'Gus" Zelios. his two sons on either side of William Hedges, vice- president of NBC.

jump to engineer, again go to work on the midnight shift. It was during those periods in their careers that almost everyone now employed in Air Conditioning came under the guidance of Gus. He was friend. adviser. teacher, father confessor and coffee brewer. According to Mr. \IcConaghv. being broken in by Gus was the best training anyone could get. Apparently none of his proteges forgot how Gus helped them. because when the hat was passed around just before his part-. the donations came in so thick and fast five dollars was the minimum amount received from any one individual- that they had to be restrained. The money was used to buy Gus a solid gold watch. chain. charm and penknife. which were presented to him at the party and to help defray the cost of the affair. Gus was born and raised in the mountains of Greece. then under the control of Bulgaria. He carne to this county- in 1907 and worked on the docks as a stevedore until he joined NBC in 1933 as an apprentice in Air Conditioning at our old quarters at 711 Fifth Avenue. He helped the department move to Radio City and worked out of the 10th floor plant continuously until he left last month. "Here was a man who didn't have much formal education." stated Mr.



but who strongly believed in those old -fashioned virtues which maybe we don't see enough of today such as working hard and loyally, because his conscience would bother him if he didn't." The story is told around Air Conditioning that following one of the rare occasions when Gus was out sick outside of a week's illness in 1948, he missed no more than three days in Mr. Close. who was almost 20 years then supervisor, came in and before he even had his hat off. asked, "What's wrong with Gus ?" It simply was that Gus kept his area of responsibility in such shape that an absence of one night showed up immediately. his Gus had another devotion family. Perhaps his main goal in life was to send his two sons through col lege. At times this meant frugality and some measure of privation to Gus and his wife Anna. Gus often worked at house painting during the day in order to make sure he would have the funds to achieve his ambition. It is one of Gus's greatest joys that in this he succeeded and that today one son is a college professor and the other an engineer. -'Maybe it isn't the normal storybook kind." summed up Mr. \IcConaghy. "but to my mind Gus represents a real American success story."





NBC Chime-


Bob Hope Honored Social Security in 1953 Reflects At Friars Club Benefits Passed in New Amendments Annual Dinner During 1953 an increasing number of monthly retirement and survivors claims will be paid, reflecting the application of the 1952 changes in the Old -Age and Survivors' Insurance program. The elapse of 1951 and 1952 means that the majority of the claims now being filed, will be computed on the basis of the new start date (January 1, 1951) . created by the 1950 amendments. This is true of wage-earners and self -employed alike, regardless of when they began contributing under the program. The application of this new start date and the revised formula, included in the 1952 amendments. permits greater benefits in most cases. Regardless of the method of computation, the objective is to pay the highest possible benefit under the law. This is done in every case. Over 5.000,000 retired or surviving individuals are now receiving monthly insurance benefits under the program. These regular payments represent earned minimum protection to the individual upon retirement after age 65, or to the survivors following death. Deductions for social security credit continues at the rate of 11/2o on wages up to $3600 in any year. The employer matches this payment which is reported quarterly under the name, and social security number of the individual. The number issued to You is exclusively yours for life, regardless of where you are employed or self employed in the future. An increasing number of men and

women, are now and becoming permanently insured under the program. This status is earned after ten years of covered employment or self-employment some time after January 1937. These ten years of coverage, which need not be consecutive, establish what in effect is a basic paid -up policy. This means that benefits will he payable upon retirement or death regardless of employment following the 10 -year period.

Recent amendments in the law provided wage credits for military service time: increased monthly benefits: increased the amount an individual can earn a month without suspension of monthly benefits. and provided other changes. Where an individual plans part time employment or some form of self employment following his retirement at age 65, it may be to his advantage to discuss the matter with his local Social Security office. Such a review will eliminate any doubt of the cover age of his activities, the advisability of filing his claim for benefits, and the effect of any additional earnings upon his receipt of monthly insurance payments. The importance of these benefits to the individual and the family, emphasizes the continuing need to keep informed about Social Security protection. A sound precaution is to inquire before retiring or as soon as possible following the death of a worker, at the nearest Social Security Field office. Free explanatory booklets are always available.

Retirement Payments New Old

Earnings after 1950

$100 150

200 250 300 *


$50.00 57.50 65.00 72.50 80.00

$55.00 62.50 70.00 77.50 85.00

Man and Wife Over 65 Old New

$75.00 86.30 97.50 108.80 120.00

$80.00* 93.80 105.00 116.30 127.50

Family Payments up to New Old

$80.00 120.00 150.00 150.00 150.00

Reduced to maximum total family benefit permitted by law.

NBC Chimes

Astoria hotel. Among the 1,300 persons who honored Bob Hope were great names of show business and public life. Proceeds of the affair were contributed to the United Cerebral Palsy Fund, one of Hope's favorite charities. George Jessel performed his usual function as toastmaster. Occupants on the dais at the dinner included Frank White, NBC president, Bernard Baruch, Milton Berle, RCA president Frank Folsom, Fred Allen, Eric A. Johnston, Jack Benny, Adolph Zukor, Danny Kaye, Senator Stuart Symington and many others. The entertainment program was headed by Bea Lillie, Danny Kaye, Eddie Fisher and dancers Dare as and Julia. Hope began his first regular radio series on NBC in 1938. He began his career in his "adopted" Cleveland, Ohio. where the Hope family settled after arrival from their native England.

Henderson, Smolin Appointed Last month Charles A. Henderson was named to the post of director óf publicity of the NBC -TV Film Division, and Jay H. Smolin was named supervisor of advertising and promotion for TV Film Sales. Robert W. Sarnoff, vice- president in charge of the division, made the announcements.

175 News Programs a Week

New Retirement Benefits Average Monthly

Bob Hope's 15th year as an NBC radio entertainer was marked Friday, February 27, when he was feted by the Friars Club at its annual testimonial dinner, held at New York's Waldorf-

$80.00* 120.00* 160.20* 168.90* 168.90*

- -

Twenty -five news programs each day 175 proon television and radio that's the grueling grams per week production record NBC's TV -radio news department, headed by William R. McAndrew, has set. NBC news accounts for 41 hours of programming network, local, radio and per week according to latest count. television More news and better news is NBC's motto.



lot attendant), won an award for the "Best

People and Places NBC, Hollywood

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Welcome to new arrivals Delores Kiplinger, Carl Jackson, and Mildred (Mike) van Gressel to the stenographic department. . Mike now works 60 hours a week: she adds twenty hours working nights at NBC to forty hours days at North American Aircraft. Why? A trip to Europe. Stenographic welcomes its first gal from Down Under: Ann Robinson, Sydney, Australia. Another first in the department: Laverne James and Rose Thomas transferred from the Mail Room. Heloise Edwards has been promoted to Sales Promotion. Yvonne Doyle has left to enter the publishing field . . . she now secretaries for Trend, Inc. if Cupid hasn't been doing the work he's supposed to be doing in other areas of NBC, it's because he's been working overtime in Hollywood Stenographic . . so far he's matched Dannie Dodson to Frank Smith (Dannie is the gal).... Jeanne Patey to Bernard Backston; and he's doing all right with Edith Rapley and IBM Maintenance man Richard Hill. There are other doings in the department besides Cupid's. . Charleen McLachlin has turned co -ed and starts Los Angeles City College. Patty Gaul and husband have bought a cute little nest in Burbank. Carol McGahan did a neat piece of ballet with Marie Wilson and Kathy . . Lewis and Glendora Folsom did a monologue on the Bob Hope after show... . Not exactly sure how they are going to get along without him, the combined Traffic, Communications, and Sales Departments in Hollywood decided to throw a party for Larry Bub who shortly leaves for duty with Uncle Sam.... The usual birthday parties were held for Paul Gale, Jan. 29, Isabel Menden, Jan. 22 and Betty Frazer, Jan. 20 all of Traffic and Sales Service.... Seems that TV film producers are becoming more and more desperate in their search for subject matter. . . Helen Murray Hall, Hollywood advertising and promotion manager, claims she bent over on Vine Street to tie her shoe the other day, and before she could straighten up she was on three pilot films and a hot kine. . . . .

San Francisco, KNBC Sto

ed 16


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°out \BC

Ed Dunbar, who has been assistant Advertising and Promotion manager of KNBC since September of 1951, this month became an account executive in the Western Division Network Sales office of the National firoadcasting Company in San Francisco. He will work with Walter G. Tolleson, Account Supervisor of network sales for N BC,s Western Division. Dunbar has been employed by KNBC for Three and a half years, starting in the Guest Relations Department. A native of Oakland ,nd now a resident of San Francisco, he `colds a Bachelor's Degree in speech and adio from San Francisco State College. Doug Pledger, already popular in Bay Area .adio for his humor and originality is now leard on KNBC each morning from 9:00 to ):45 a.m., Mon. thru Fri., replacing the

Jane Lee program for women. Pledger's popularity as a disc jockey has been based on his unconventional approach, but he has won notice as well for his skill in making commercials painless. William Cothran, brilliant young Director of Public Affairs on KNBC, has started a teen -age discussion show on KNBC, titled "Tomorrow's Editors." The handsome, young Cothran will himself serve as moderator on the program featuring students from San Francisco high schools. Cothran, incident-

ally, has been coming to work every Monday morning with paint dust in his eyes after a redecorating job he's been doing on his marine view house. He has a display of paint colors splashed on his arms and face to show his co- workers the progress being made on the job. He claims thus the red eyes.

Cleveland, WTAM, WNBK Recent word from Announcer Skip Ward in Tokyo indicates that if all goes well he should be out of service and back on the job in April. Marjorie Harm honored Louise Winslow HutaJJ with a dessert shower. Delicious dessert . . . lovely baby gifts. Stagehand Gus Ameier isn't alone in wielding a fancy paint brush. TV Engineering shelters an artiste who does a nice job with oil paints none other than Secretary Peggy Amsden. Following Peg's lead, most of the others in the engineering office have begun to dabble in oils. You don't believe love is blind? Then you didn't see newlywed Nancy Yeager's shoes on


January 19. The entire TV Program Department spread the word around one shoe was navy blue, the other, red. New to Radio Program is Rita Bates. She replaces Melia Joseph, who, only shortly before, took over the job vacated by Mildred


Knou fj. Four new stagehands are now circulating among us: Gus Ameier, Jim Bell, Howard Cook, and Bill Yohnert. Joe Bova journeyed to Chicago to be best man at the wedding of former WTAM production man Howard Hall and Florence Bittner. Howard is now with WOW, Omaha. The educational bug has bitten some of our staff. Shirley Frye is taking public speaking; Carol Williams, oral interpretation of dramatic literature; Marian Walter, child psychology; Ery Palmer, drawing and painting; Jim Rowe, Gus Ameier, and Bernadette Prescott, television; and Sandy Markey, motion picture production. The foregoing are all at Cleveland College. John Ziegler continues work at Western Reserve University on his master's degree in dramatic arts.

Hollywood, KNBH KNBH programs won two "Emmies," statuettes given by the Academy of Television Arts & Sciences, at the annual awards banquet in the Statler Hotel recently. PEANUT CIRCUS, starring Vance Colvig as "Nutsy the Clown" (a former NBC Parking

Children's Show" category, and the "Florence Chadwick Catalina Channel Swim" telecast, made last July, copped the prize for the "Best Special Evcnt" of the year. (:o- chairmanned by John K. (West and Don Norman, KNBH will do a 151/2 -hour show for the Heart Fund called "The Big Giveaway." Stars of all facets of show business are donating personal items that will be auctioned off, via video, at the El Capitan Theater and at various remote set -ups in Southern California. Gene Terrell went to San Felipe, Mexico, over Lincoln's birthday and Jim Damon drove up to Sun Valley, Idaho, at the same time. Both are currently comparing suntans.

Chicago, WMAQ, WNBQ Winslow E. Uebel, returned to NBC Chicago as assistant sales service manager, after a two year absence. H. W. Keever, formerly of N.Y. office, has been transferred to the post of supervisor of midwest TV Film Syndication Sales. Lois Berg has joined TV Film Syndication Sales as secretary to Keever. Walter Welch, Jr., has joined TV Production as property procurement coordinator. New Network Sales secretary is Nancy Fairtrace, and Norma Harrington is now a secretary in the Radio Engineering Dept. Lois Marker, Irene Miksys, and Laura Allen are new receptionists. Jean Paxson has been hired as an accounting assistant; Natalie Rabovsky as payroll clerk, and Betsy Heatherly as assistant cashier. Bud Swats has signed General Mills for one -a -week on Ding Dong School. Bob McKee sold four All Star Revue segments to Studebaker. Gordon Mills inked Trailer Coach for 52 weeks of Today, and George Diefenderfer has signed Red Heart dog food for two -aweek, for 26 weeks of Today.

New York, WNBC,


There are many new faces aboard. We welcome on deck John Hurlbut, who comes to use as director of Advertising and Promotion from network TV Advertising and Promotion. Other additions to his new department are his secretary, Barbara Muller, and Norton Gretzler and Ralph Ginzberg. Others who we are glad to greet are Barbara Mulligan and Charlotte Salesman in Publicity, Barbara Klopp in WNBT Traffic, Kit Tucker, Steve White's secretary who comes from Personnel, Charles Ruschon, new memher of the WNBT Production staff, and Sandy Reisenberg, secretary to the WNBC Sales Department. New faces mean that others are missed-we've said goodby to Jay Smolin and Joyce Harvey with our best wishes for them in their new office on the 7th floor, and Ann McLaughlin has left us for Miami and Chicago. Two predominant color schemes on board this month -green for envy of tan for vacation. Even after a year's lifeguard duty in his youth Phil Dean didn't tan, but Ted Cott came back from his trip to Cuba with a fine coat of tan. Dick Firestone got his tan in Key West. Steve Krantz in Boca Raton and Barbara Walters in Miami. Bob Leder went the other direction and rested up from a strenuous but successful 1952 and

NBC Chimes


early '53 in the Laurentians of Canada. And speaking of other climes. we all wish we could have followed Jackie Robinson to Puerto Rico and then on to Dodger spring training. Our congratulations to Kent Paterson -he has a new adopted daughter. Sarah. Len freinles has solved the rent control problem -he's bought a new house in White Plains.

New York, NBC All is fairly quiet on the AU' front. John Hurlbut has left the network to work for WNBC -W \BT as their Advertising and Promotion manager. .fancy Ahl has left the department too, but to return to Carlyle, Penn. Bob Gill, complete with his new crew cut, has been residing temporarily at a nearby hospital recuperating after an operation. Colds have struck down several members of ABP, namely Jerrie Soba and Frank Macauley, the last named refusing to admit

defeat by motoring to work in his MG as the spirit moves him. And Jack Fuller, NBC's "Tennessee Williams" has been busy getting his new play ready for an April opening. It is understood that the front row will be loaded with the office personnel on opening night all with Jack's compliments. A partition comes down; a new desk comes in and voila! Were all ready to put out the welcome mat in Continuity Acceptance for Arden Hill, our new TV Policy Reader. Glad to have you with us, Arden We are also glad to have our boss, Stockton Heinrich, back from a business trip to our Colleagues in Hollywood and San Francisco. with a quick stopover in Chicago. Everyone in Research and Planning is still talking about the pizza party Janet Pugarelli threw at her apartment February 18. This brave girl made this Italian delight for no less than 12 famished females. The evening was highlighted by a surprise birthday cake for Janet whose birthday actually fell on February 26. However, any excuse for a party is a good excuse, and Janet's fabulous feat was the best cause for celebration anyone could have dreamed up. Among those who attended were Marie Redling, .Mildred Schmidt, Carol Burton, Jo Capetta, Sallie llelzin, Gloria Betros, Joan Collette, and Kathy Dindia. Showing signs of a Boston accent acquired during a weekend visit to the "Bean City" is Gloria Betros. At a banquet at the Hotel Bradford. Feb. 8 she also saw Danny Thomas who was appearing at the Boston Latin Quarter at the time. Pleasantly_ surprised to have Bob Kaufman. a one -time member of the 418 family. walk in one noon hour looking very well indeed. Bob's been with the Navy since last June and has seen more of the world in this short time than many of us will in a life time. On leave for a week. Bob spent most of it renewing acquaintances between New York and his home town. Haverstraw . "on the Hudson." New York Personnel ushered in the month of February with a few beers. potato chips, and talk with our former co-workers. Seth Faison, Phyllis Oram, John Steeces, and



.Merriman Holtz. We miss our laughing Kit Tucker, who left us this month. hut we wish her luck in her new job with WNBC. We are fortunate to have Ruth Johnson to take Kit's place as Miss Haglund's secretary. This has been a


NBC Chimes

Victor Bertha. left. long-time NBC employee in General Services, New York, receives a scroll from NBC v-ice -president William S. Hedges at the going away- party tendered Bertha when he retired from NBC service last month.


big month for Ruthie promotion and a diamond ring all at once. No wonder she's so happy! Along with diamond rings. snow and otber applicants arrived Arline Nelson and Judith Legon-we liked these two so well that we kept them for ourselves. Lovely Edith Johnson was gayly surprised by several NBC friends on ber birthday, Feb. 17th which hubby Eric also claims as the day he was born. with all that makes for a lovely day. A beautiful and delicious cake, coffee and ice cream were the order of the day. These newlyweds also celebrate 2 17 as the anniversary of their engagement. Quite a coincidence! Carol Bayer, lovely 6th floor receptionist. is winging her way to Miami. Florida. 2/19 for a week of relaxation and fun. She will stay with friends. Carol's just bubbling over with enthusiasm. Watch out. Carol, many have journeyed for pleasure and ended up with a little gold band on the 3rd finger, left hand, in addition to a lovely coat of tan. With warm greetings and a white carnation for his buttonhole. Peter Zalantis was welcomed back in Music Department after being home ill for a while. Jane Roane is the aunt of a nephew and mighty proud is she. Another addition to the younger population is Christine, a baby girl born to Rosemary Barnett who used to share our work at NBC. Rod (Ñ-ahoo) Rodomista's wearing a happy ( ?) smile in Plant Operations now that he's permanently back from the wilds of the Center Theatre. We are sad to announce to all his loyal friends that 011ie the Alligator has passed away in the home of Doug Schultze, who. we are certain, gave him a proper burial.


"Question Box" What frustrated ham actor has taken to raising Hamsters? (For bis children, of course!) And who is that charming fellow (Ha!) who is giving out phony definitions of tbe word "Wolf'? SPECIAL NOTE: Dick DiOrio is engaged to tbe girl behind the hands that do the Kraft commercials each Wednesday night. P.S. Shiela Hirschman is starting a biology lab in 670 to determine what kind of mold it was that she found in her coffee jar . . this may lead to a new discovery! .Mary Bannister in Treasurer's has nothing on Steve W oznica who bas quite a collection of pictures of his little daughter Susie telephone and all! Ob Baby!! ! Joel Savers must be in love. He's very forgetful these days. If in doubt ask bim about his briefcase and coat. The greatest mystery in tbe department is who sent a valentine to Joel ?!! Welcome back to Henrietta Grace, Herb Schumm and Tom O'Connell after their successful bouts with the flu. Faye Myers, Station Relations. our Mother to be in May has left us to await the birth of her first child. The office gave he a baby shower and the tiny garments just piled up, along with the quilt tbat was the office present. We stuffed ourselves on a luscious strawberry butter cream cake with blue icing that read. "Bye. Bye Mommy." and had a wonderful time. Grace Lynch has bought a new car. a cony vertible yet! She will now go whining th Fairfield. Conn. honking her horn so th friendly natives can see her red upholstery Gloria Puccio is moving to Brooklyn. Sh just couldn't stand tbe climate in Queens. It is now definite that when June roll around this office will not be lacking in it own June Brides. We have two of them. Joan Hayes will finally marry her West Poin



Cadet and Pegs) Grooz er N ill Ned Larry Owen who also worked for the company. We welcomed back John Christophel who ju =t returned to the Film Library after two years of military service in Germany. Four new additions to our staff are Stuart Grant transferred from our Film Exchange.

Howard Genser, Carole Beckman and Ifildred .11 ,man. Glad to have you all aboard. Fred Lights has bad an option taken on one of his plays that he wrote a few months back. The best of luck. Fred. Bill Golubock and Julies -\orlotsky are expecting visits from the stork very shortly. Joan Bartlett moved into a beautiful new apartment in Greenwich \ illage, it has a nice grand piano but not one of the girls can play. We are all glad that Edna Paufs girl friend, Phyllis, bas bad her baby and now Edna and Joel Friedman, who became a proud father lately, are discussing the method= of bringing up babies correctly. Welcome Mat: Kathy Simonson, General 'enices. replacing Greta Brahm. Greta received a lovely corsage and bracelet -necklace with which to remember her ABC friends. Luba Lawrence replacing Ellen Pagel. Ellen leave= for the state of R ashington where she will remain with her parents until Uncle 'am nods approval to join hubby in Salzburg, Austria. Congratulations to hike Chanel, now acting supervisor of Protection. Sympathy extended to Joan Johnston on the passing of her grandmother. George ]Monahan, John Donlin, halter Driscoll and Harry Schaaf join the ranks of retirees. Pat Curley, recuperating from a broken hip and broken arm at Roosevelt Hospital, reported to be feeling better. actor Bertha's retirement shindig held in kir Conditioning January 29th surprised bim , be s still bewildered. On behalf of his :y friends. IIr. William S. Hedges prented him with a wrist watch and scroll. 1 bountiful table was set with a variety of efreshments for all. Two fine musicians from kir Conditioning. Joe Ferrera, accordioni -t. nd Jack Dunne, banjo player. made the ight a musically merry one with dancing he order of the evening. Joe Pittello s rmonica rendition and John Donlin's imrsonation of Al Jolson were most enjoy le. Thanks is expressed to Joe keelan and is group for their part in making the affair success. The Air Conditioning fellows did fine job of decorating and assisting in genral; without their capable assistance. the warty couldn't have progressed as successfully - it did. Welcome back to -I. If. Caramore of Radio tation Clearance. who spent a delightful acation cruising down to Burmuda. Glad to ave you back all rested and "eager to work. oar Our) returned from her ski weeknd very tired and with lots of bruises. but ad a wonderful time anyhow. %[tempting to ki with a raincoat and umbrella. and of ourse no -now. is a pretty tricky thing if ou can do it! We've got an office poet in e -form" of -gnes Stirale. Give her an ea. and quick as a flash he got a poem I] ready for print ! We've got another new ttle turtle in 418 -his name is `Iggie` and replacing "Hermann" who died of the flu. John Q etch. Set -up Operation. back al ork following a stay for ob-enalion at an .ast side hospital. Remembering pa -t favors. 1


Tom Longmore went all -out in the recent Salvation Army fund drive. Not generally known that Sam Grotsky, stagehand at the Bela-co Theatre. started his career in =how business as an actor. Old- timers will recall his realistic portrayal of the title role in Dos toe. sky's play The Idiot_' March 8th is a big day in Stenographic Ann Lorell and Jo .Ann Clements both had binbday-. On the occasion Ann became engaged and Jo \nn got a brand new car. \L e are rolling out the red carpet for Carole Sabatini, Betty Roman. and Joan Salm, saying fond farewells to Eloyse Gelferto T\- Production -and Nancy Joblin -leaving us for Script Routing. Peggy 11cGrath is on a month's leave of absence -=he's visiting an ex- Stenographicite. Barbara Obert. in Florida. We opened our door to welcome Eloise Geller, John Fengler, and Ed Stevens this month. All in Broadcast Operations bad a lift in spirits at a party held in Barbara Owens apartment last week -in fact many ex-operation- people and NBC talent attended. Things have been moving rapidly in the Press Department since the beginning of the year. Following is the play-by -play of events: Barbara .]Mulligan left to work for Phil Dean down in 252 in publicity: Honse Vandenberg left ber job on - witchboard to work for Messrs. Brown. Stein and ]levers. Added to these. our ticket agent. Helene Schuck is no longer a Miss it now Mrs. Jansson. And you always have a few who -save- their vacations for mid -winter. So Warren Cromwell and Frank Young. both have returned to Press from vacations that left them looking much healthier and rested. Ann Breen now working at our switchboard. In Purchasing. a warm welcome is out to Frances Kutch. who replaces Dorothy Smith as order typist. Traffic is very happy to welcome back Roy Bartels from his military- leave of absence. Roy had two year= with the U. s. Army. -thee Weyrauther is planning a Florida vacalion and hoping Jeanne Jenks will still be there. TV producers please note: Russell Strebers five -year-old daughter. Susan. is a `natural- when it comes to dancing! Welcome to -Al Darino, new office boy in Staff Controller -. Seymour Feldman celebrated a birthday recently. On you it looks good. honey! Incidentally. Seymour pushed his wedding date up to June. In Information the big news is the appointment of Kathryn Cole as manager of the Information Department. David Eddy has returned from his two year with Uncle Sam and he is now a junior corres pondent. George Deubers now-famous brother -in -law gave George a Valentine the chicken -pox. We miss Georges it and can't wait for him to come back with more brother-in -law stories-. This famous in -law character. by the way. is seven years old.





NBC Engagements


Ann Lovell. N.Y.. to Fred Petermann Irving Traeger. N.Y.. to Elaine Han Pegg} Groover. N.Y.. to Larry Owen Joan Mooney. N.Y.. to George Hall Fran Block. Cleveland. to Don Dougherty








NBC Marriages Erne -tine Thomas. N.Y., to Haro d Mt er, Eng. Bob Garthwaite. N.Y- t Barbara Chappell Meta Heiberger. N.Y., to Charles R echsler Paul Robinson. Chicago. to Inne Evans Len Salvo. Jr.. Chicago. to Nancy Lee Ellis Beverly_ Collins. San Francisco. to Edward a

Pietras Theresa MishkeL N.Y.. to Ralph Miles

NBC Births To Jordan Bakers. Chicago, a daughter. Denis=e

To Joseph Months, Chicago, a son. Christopher Michael To John Andrews. Cleveland. a son. Jonathan Dana

For Sale or Rent For "ale: Hardman & Peel ?pinot piano in good condition. 4-king '330. Consider be-t offer. Phone ?birle. Fi.cber. Ext. 70:7.

Ranted: 3 -room bungalo.. briet. expan -ion attic. full basement. good location. near RR. -hop ping. in Lynbrook. Mal erne. \ alte. stream. Ste-0.n area. Maximum $ 13.000. Phone -birley Fischer. Ext. 7077.

For Rent: I bare .ell -furnished I1_. room apartment on Ea -t 38th "street in Manhattan; rent is r -i0 month pin- utilities. Need somebody by 4rri1 1. CaII Leonard Gordon. Room 956. fl Production Control.

For "ale: Cornell Converter. DC to 4C, original cost :3. Will .ell for $23: bad one year's n=e. Zina Bier. Est. 8042. -

For Rent 3 -room apartment.. extra large living room. ne. litehen and bath. tsailable May IS. Located We-t :22nd street, \.1-.C. If intereaed eau -t 7 -1866. For male: Portable electric phonograph in -isolated leather carrying ca-e. Play- reeords at 78 rpm. Good Condition. .10. Call Jim Milk.- Ext. 69-I.

Ranted: Ycunt. cooperative roommate to bare apartment on R e-t :8th street .ith three girl. For detail, phone Janet Purarelli. Ext. 8266.

Jim Chandler (Continued from page 14) and most time consuming project (1.500 hours to complete to date. Jim claims that carving is a wonderful hobby for relaxation and is most rewarding because the time spent is more than compensated for by the pleasure obtained. Besides wood -carving he is also interested in music. sports and television. Jim was transferred from RCA to NBC in October. 1951 and is at present emploved as budget director of the O & O `tations Division. 1

NBC Chimes




;ALM{. ,


t,i,t L1dic'rRY

;.VEilF.rt PLAZA,





The Couer



Published monthly by and for the employees of the National Broadcasting Company, 30 Rockefeller Plaza, New York City, New York.

Editor Edward Starr Chimes Correspoudenis Staff Administration: Joan Baird, Legal Department Eileen Tobin, Information Kay Henderson, Continuity Acceptance Ethel Pont, Controllers Ernestine Thomas, Treasurer's Mary McNulty, Purchasing Ruth Johnson, N. Y. Personnel .Vary Heller. General Service Tom Henry, Air Conditioning Charlie Atlee, Duplicating Bill Lynch, Mail Room Victoria Keator, Stenographic George Broomfield, Guest Relations

Radio and TV Networks: Ted Switzer, NBC Hollywood Hank Williams, Press Department Warren Ghernran, .Network Controllers Joan Byrne, Sales Tom Dater. Adv. & Prom. Jane Ilendrie, Radio Program

Barbara Narlib, Stations Relations 11large Hadley, Traffic Joan Oury, Station Clearance Gloria Betros, Research and Planning Dorothy Poser, Sales, Planning Rose Homo. News, Special Events Jane Ennentrant, Radio Tech Operations Irene Prentzel, Merchandising Priscilla Whalen, TV Tech Operations Joan Had, Plant Operations Sheila Hirschman, Plant Operations Dolores Blye, Sound Effects Don Ellis, Broadcast Operations Blanche Gawronslca, Staging Service Pat Powers, 7'V Program, RKO Avare Koyce, Talent & Program Joan Levinson, Program Services Vora Schock. Music Florence McMahon. Production Services

Owned and Operated Stations: Elaine Simpson, Spot Sales Don Richards, Administration Mary McBride, WNBC-WNBT Bill Cothran, KNBC Bab l'elgram, K.VBH i/ary Karr, TVMAQ -IVXBQ Frank Dr rry, WTA11- 11-NBK Robert Adams, WIIC-17.XBW

Engineering: ;11arjori e

Marshall, Engineering

Film Division: Terry Colasacco, Film & Kine Operations Betty 11cLoughlin, Film Library


\BC Chimes

The Film Library of \BC's Film Division, is one of the largest of its kind in the world. More than 15.000.000 feet of film covering more than 2.000 subjects are kept here for the many needs of the Film Division. Here Julius North. assistant film librarian, is seen selecting a reel from among the thousands stored in NBC's fireproof vaults at 105 East 106th

Street in New York City. One of if most important aspects of Mr. North identifyin job is shot -listing film and cataloging film sequence, so tin any subject can be found without dela, For more about the Film Divisio of the National Broadcasting Compan and its myriad activities, see the fer ture story on pages four and five c this issue of Chimes.


Thanks -from the Salvation Army This is the time of Year when most of the fund drives for the great charities are held. Sonie are going on right now in NBC offices. A report on a recent one is found in a letter which William S. Hedges, NBC vice- president in charge of Integrated Services. received from Donald McMillan. territorial commander of the Salvation Army. We would like to reprint it for you, since it is directed to the employees of NBC. `'On behalf of the Salvation Army, I want to express our gratitude for the most considerate contribution from the employees of Your company.

"The confidence and support o employee groups is vitally importan to the continuance of all communit' welfare services. Your gift mean much to us, not only for the practica help it provides, but even more fo the encouragement we get fron knowing you approve of what we do "Through your recognition of ow need, we are better able to aid those. who come to us for assistance. "For those who serve. we say ri heartfelt `Thank You. May God Bless You!" .

Mr. Hedges was chairman of the 1953 Salvation Army drive at \BC.

From the Editor You may have noted that on the masthead of CHIMES last month a new name was listed for the editor. In this issue. the new editor would like to set forth a few thoughts and hopes for the future. Our company magazine has come a long way. especially when seven months ago it became a publication for all offices of NBC. But the new editor hopes that the surface has just been scratched and that in the months to come CHIMES will continue to progress toward its goal of becoming the best house organ in the country. CHIMES has reached its present state of development largely through the efforts of the correspondents in all the departments and offices of the company. The new editor will continue to rely on them to write copy. send in news and leads for stories and to serve as listening posts for how well CHIMES is doing its job for NBC employees. In this connection, the CHIMES correspondents and the new editor will

find their goal of a better and better CHIMES much easier to achieve if everyone who has news that should be in CHIMES or who has an idea for the improvement of our company publication will let it be known. If you have an idea or news tell your correspondent. If you are a retired employee or are away on military leave, write the editor and let him know how and where you are. The masthead states that CHIMES is published by and for the employees of the National Broadcasting Company If this is to be a reality. the comments. suggestions and criticisms from all the offices, from all the departments, fro all the employee groups are necessary Needless to say. a kind word is always appreciated. But the constructive criticisms, the fresh slants and ideas from the employees of NBC are what will keep CHIMES on the right track. And, if its in order. a plain, old fashioned gripe may be what's necessary to right things. The name is Starr. and the room is 289. in the RCA Building in New York.


NBC News

Roundup .. honors for NBC and its Shows and Stars NBC and its programs and personalities are really raking the awards. To review some of the latest honors: Bob Hope added another to his more than 250 awards when he received a plaque for his "untiring efforts on behalf of those who suffer from cerebral palsy" from the Los Angeles Graduate Chapter on behalf of Phi Delta Epsilon, a national ncdical fraternity. . . . The NBC radio show "My Son, eep," was given first prize by the National Laugh Foundaion as "the best and funniest situation comedy of 1953." . . The Los Angeles Negro press cited NBC's Western )ivision for "its contribution in the field of race relations" n a ceremony climaxing the observance of National Negro lewspaper Week.... Our Cleveland stations, WTA1\I and NBK, walked off with more honors than any others at he recent annual American Federation of Television and adio Artists awards luncheon in that city. . . . Dennis ay, singing star of the "RCA Victor Show" on NBC -TV, ill be honored on April 11 by the Manhattan College lumni Society as the recipient of the school's Alumni Medal f Honor.... The Photoplay Award of Merit was presented o NBC for "distinguished public service in bringing the lm industry's annual Academy Awards to the American public." NBC's Clem McCarthy, the dean of American :.orts commentators, will be honored at the Sportscasters "inner to be held in New York on April 13. He will receive citation in recognition of his outstanding performances ver the years. in


VNH V Continues "'First in

'elevision Status


WNBW, NBC's television station in Washington, con Inues to have more viewers than any other station in that ity, according to a recent survey by the American Research ureau. WNBW in a four station area has more 'ewers 49(é of the time than any other station.



Filin Sales Meeting Held A meeting of the sales staff of NBC's Film Division was eld in New York on March 23 and 24 to report on activities id discuss plans for the future. Robert W. Sarnoff, Carl tanton, Jay Smolin, Charles Henderson and Robert Ander.n were among those who addressed the group.

'Break the Bank" Returns to NBC 'elev ision

"Break the Bank," the quiz program that has entertained udiences for seven years and showered small fortunes upon tousands of lucky contestants, returned to the NBC teleision network on March 30. Bud Collyer is quizmaster of to audience- participation show.

There are now more than 4,447 "Mr. Wizard" fan clubs in 42 states. The NBC -TV science show recently celebrated its second anniversary.

"3Ir. Wizard" Celebrates Second Anniversary

During last month, Don Herbert, creator of the popular fun -with -science program "1VIr. Wizard," completed over 1560 experiments covering 50 different subjects. March also marked the second anniversary of the show which began over the NBC -TV network in 1951 with 12 stations. Now the program is carried weekly over 54 outlets throughout the country and has won numerous awards for excellence as a young people's educational program.

Top Sports Events on NBC The return title match between Heavyweight Champion Rocky Marciano and Jersey Joe Walcott will be telecast from Chicago Stadium on NBC -TV's "Cavalcade of Sports" on Friday, May 15. April will see another top -flight feature when the "Cavalcade of Sports" will televise the initial running of the $30,000 Gotham Stakes at Jamaica, on April 18. This will be the first in a series of telecasts of ten of the richest horse races in the East.

Expanded Business for


The Minnesota Mining and Manufacturing Company, maker of Scotch Cellophane Tape, has signed as the third sponsor of the NBC -TV show, "Ding Dong School." Beginning May 5, the firm will sponsor, each week, the Tuesday telecasts of the popular children's program. Three national advertisers are expanding their sponsorship of NBC -TV programs. Continental Baking Company and Standard Brands, Inc. have purchased additional 15 minute segments of "Howdy Doody," and Procter & Gamble Company has bought another quartcr -hour of "Welcome Travelers" and the "Kate Smith Hour." NBC Chimes


New Fields foi' NBC in Films NBC's Film Operation, Now Separate Operating Division, Even Lists Four Foreign Markets for Growing Services Last month Frank White, president of NBC. announced the establishment of the NBC Film Division as a third operating division of the company. The Film Division was set up as part of the NBC Television Network in June 1952, but since then it has expanded so rapidly and into so many areas which are really outside the scope of network operations that it had to be given this new status. Robert W. Sarno$, who is vice-president in charge of the division. now reports directly to Mr. White. The new set -up is designed to make the Film Division a centralized source of film services to the network, to the owned and operated stations, to our affiliates. and to other enterprises which may want its help. Currently the Film Division func-

tions with four major departments: sales. production. film and kinescope operations which includes the develI

opment of our vast film library , and the procurement of films for showing on the network as well as on our owned and operated stations. The department heads report to Carl Stanton. director of the Film Division, which is a newly- created position. Air. Stanton was formerly Television Program manager in the Networks Program Department. His task now is to operate the Film Division and shoulder much of the growing administrative burden so that more time can be devoted to the all- important job of long range planning by the v ice -president in charge of the Division. The growing sales force. managed by John B. Cron. now has offices in New York. Chicago and Los Angelesand will open additional offices as new markets and stations increase. Among the major film series which are currently offered for sale to local stations and local sponsors all over the world Canada. Cuba. Mexico and Italy are



already included are "Douglas Fairbanks Presents." " Hopalong Cassidy.' "The Lilli Palmer Show." "Dangerous Assignment.- and a daily and weekly_ film -news summary. Such outstanding NBC network television series as "Victory ictory at Sea." and The Doctor- (under the new title of "The \ isitor" will soon be offered for local sponsorship in line with the Film Division's belief that a popular film program should remain available to the general public and to new television stations as they go on the air. Through re- issue. in other words these programs will penetrate to millions of homes which may not have been reached on the first run. Fine net work programs are a source for syndication after their first run. One of the advantages offered local sponsors and stations when an NBC Film program is sold is a complete. professional and streamlined advertising - promotion - merchandising - publicity - exploitation campaign to go with the program. The Production Department. under Stanton Osgood. manager. is responsible for supervising the production of 1

Hopalong Cassidy (William Boyd). seen here riding his horse. Topper, is star of NBC film series. 4

NBC Chimes


like "Douglas Fairbanks made especially for the NBC Filin Division. It is also responsible for the re- editing of programs like "The Doctor." and the production of special film shows from footage now in the growing NBC film library. The plan is to be able to develop everything from quiz shows to weather, sports and special holiday services to local stations. Filin and Kinescope Operations and Services. originally part of the tele vision network, is managed by Frank Lepore within the new Film Division sphere of operations. This department handles the editing, printing and shipment of kinescopes of NBC network programs to our affiliates and to our owned and operated stations. as well as the shipping of our film programs which are syndicated in local markets. This has now become one of the largest film exchanges in the country, and the Film Division hopes to expand its shipping activities to include a shipping service for other film distributors. Plans also call for an expansion for the scope of the business done by the film library. which is now one of the largest of its kind in the world. In fireproof vaults at 105 East 106th Street in New York City are row upon row of metal containers holding more than 15.000.000 feet of film covering mo than 2.000 subjects and cataloged effectively that the most abstruse topi can be located within a matter minutes. With new film arriving at the ra of about 55.000 feet a week. principal!, from the various NBC television new programs. the film library is becomin a valuable source of film material foi operations within and outside NBC. Another important aspect of th work of the Film Division involves features an procurement of films as a service to t shorter subjects network. to the OSO stations. to NB affiliates. and to any other potenti customers. David Savage. who w formerly manager of the CBS -T Film Department in New York. no heads Film Procurement for NB filin series


- -



Our present objective is to develop the Film Division on a sound business basis with a strong organization and with enough flexibility to meet the challenges ahead. We expect not only to be a part of the future pattern but perhaps to have some influence in establishing


nier is seen here with famous writer Thornton Wilder on one of her NBC film programs. Last year, though not a part of the Film Division, this operation, under the direction of Beulah Jarvis. who is now supervisor of Film Procurement, provided more than 600 films and short

subjects for network programming and for WNBT, New York. As a result of the establishment of the Film Division as a separate operating unit of the company, a business office has been created. Managed by

Robert Anderson, formerly with Networks Controllers. the Film Division business office handles all budgeting, accounting, billing, pricing and office management. Looking ahead, Mr. Sarnoff observed, "It is much too early to foretell the future pattern of the television broadcasting industry. Only time and experience will indicate the relationships of film and live programming.

Fairbanks, Jr., at his swashbuckling hest, in a scene from "Lochinvar," one of his BC film features.


In connection with the new appointments in the Filin Division, llr. Sarnoff said, "It is particularly gratifying to me, incidentally, that as new jobs have opened up in the Film Division, we have been able to fill almost all of them from within the company. The value of the NBC Junior Executive Development Program has been proven, furthermore, by the number of trainees, who, having joined the Film Division at the end of their indoctrination, now hold responsible positions. Two are sales representatives, one is assistant production manager, and one is manager of the special film unit which produced `Victory at Sea'."

Maedel Elected President Of RCA Institutes George F. Maedel has been elected president of RCA Institutes, Inc., it was announced last month by Brig. General David Sarnoff, chairman of the Board of RCA. Vice- president and general superintendent of RCA's technical school since 1948, Mr. Maedel succeeds Maj. General George A. Van Deusen (USA, Ret.) who retired on March 1.

WNBQ Male Star Lays An Egg Roger, a web- footed performer on Win Stracke's new Animal Fun children's show on Station WNBQ (Chicago), has laid to rest further speculation concerning her sex by laying an egg. When the quacker was added to the cast last month, there was a sharp division of opinion whether the bird was a male or female. The male faction subsequent won out and Roger was events proved-misnamed Roger. Major casualty of the affair was Win, who could only mutter, "How am I gonna' explain this to the kids ?"


\BC Chimes


Public Tours NBC Chicago Via TV Clifton Utley is Guide for Popular 'NBC and You" Series By

Mary Karr Local Yankee curiosity. concerning the warp and woof of NBC-Chicago operations. was partly satisfied recently when news analyst Clifton Utley repeated the popular `- BC and You" series during pianist- raconteur Herbie Mintz's vacation. The series of eight programs, telecast at Herbie's regular `But Not Forgotten" time 110:45 p.m. CT . gave viewers a tour behind the scenes as Utlev told briefly the story of each department's functions and interviewed key personnel to further explain the work done. On the first tour Monday. February 161. he outlined with maps and charts exactly how station WNBQ operates. Director of programming George Heinemann clarified the administrative structure and told how a staff the size of W BQ's was assembled. A sample TV show was planned on the spot. by Heinemann. who explained how various departments contributed to the overall effort. TV's older brother. radio. was in the spotlight the following evening. as host Utley escorted viewers into WMAQ studio "B ". Personnel on duty described their work. and told how each job tied in to the whole. Problems of storage, traffic and communications were explained on the third show (Thursday. February 19). Utley emerged from the communications department red -faced and ready to "break" after reading a typical NBC teletype message. The one he had chosen was a request to the local Press Department for a gag picture of Bill Bendix lying on a sidewalk while pedestrians walked over his prostrate form. After Utley read the message with complete seriousness its contents hit home, and only the firmest self control saved him. His own prankish sense of humor. touched off by the incident in communications. was allowed full sway in a

..E. s..,.

.. mosí




NBC Chimes

News Analyst Utley claims he learns something new each time he goes -Inside NBC." visit to one of the prop storage rooms. Greeting Utlev at the door was a life size plywood- mounted photograph of one of his co- stars. Quoth the newscaster. as he gave the figure a hefty shove. This is the first time this lad has ever been a push- over!" It fell smack on the camera. The following evening. Utlev interviewed News and Special Events chief Bill Ray, and the camera visited newsrooms and news studios. Sources of news were told. and Ray explained how the entire department was coordinated. On Monday, February 23, he visited TV control room "EE" and interviewed engineering personnel. Technical director Tom Bowles showed viewers the screening panel and demonstrated a variety of trick camera shots. as well as the standard processes of fading and super -imposing of images. While this show was being telecast from inside the control booth. director Joe Spery

crouched outside. and discovered. too late. that his signals could not be seen. When he noted that Utley and Bowles were still deep in conversation and only ten seconds of the show remained. he finally stood up. just out of camera range and gage a frantic "sign off signaL Utley did. with his customary poise. The following evening's program went off without a hitch. The first portion was on a special film. made by Marshall Head of TV Staging Services. explaining the workings of that department. which Utlev narrated. An interview with Staging Services boss `'Wee Risser completed that visit and the newscaster moved on to the Transcription Library for a chat with Ed Cerny. transcripThe how, what and why Ed, up by expert buttoned was tions shown. and the cutting of a typical disc

(Continued on page 23)

NBC Bids Goodbye To

James M. Gaines

The announcement was made last month that James M. Gaines, \BC vice president for Owned and Operated Stations. had resigned to accept a position as vice- president of General Teleradio. Inc., in New York. The announcement also revealed that NBC's five radio and five television stations and the National Spot Sales Department. which formerly reported to Mr. Gaines, will now report to Charles R. Denny, vice- president for Owned and Operated Stations. For Mr. Gaines, this concluded an eleven -year relationship with NBC. He joined the network in the Station Relations Department after serving four years as personal representative for Major Bowes. In January, 1944, he was made assistant Advertising and Promotion director of NBC, which position he held until September. 1945, when he was named manager of the Planning and Development Department. In January, 1946, Jim was named general manager of WNBC (then known as \VEAF) in New York. At that time. the station was established as a separate operating entity of the company. On August 1, 1947. Jim Gaines was promoted to the post of director of NBC's Owned and Operated Stations. He was elected a vice- president of the company in September, 1950. Friday, March 13, was an unofficial "Jim Gaines Day" in New York for his friends and associates. First there was a luncheon at the St. Regis. which was attended by Niles Trammell, Charles R. Denny, William S. Hedges, Ernest de la Ossa, Ted Cott, Charles Bevis, Theodore Broido, Thomas B. McFadden and the Spot Sales department heads. The highlight of the luncheon was the presentation to Jim of a half -hour recording featuring individual greetings from all the NBC station managers. The recording also included a take -off on "Dragnet," with Herb Sheldon as Friday and Dick Pack as his assistant, Saturday. Ben Grauer and Ed Herlihy were narrators. Ted Broido producer and Hank Shepherd writer. Messrs. Hedges, Denny, Trammell and Gaines made brief speeches and

James M. Gaines

Charles R. Denny Mr. Denny presented the departing vice- president with a sterling silver cigarette box with the engraved signatures of his close \BC associates. That evening at 5:30 there was a cocktail party in Jim's honor at the Holland House. which was attended by all the personnel of the O&O administrative offices and the Spot Sales De-


Chinese Reds Seize NBC Newsman Richard Applegate, NBC correspondent in Hong Kong, was captured by the Chinese Communists on March 21 hile sailing in his yacht between Hong Kong and Macoa, the Portuguese colony on the mainland of China. Mr. Applegate was accompanied by two other Americans, Don Dixon of International News Service, and a Capt. Ben Krasner, as well as several Chinese crewmen. Details of the incident were not complete, but it is known that the group set sail from Hong Kong in Mr. Applegate's 42 -foot yacht, the Kert, the morning of March 21 and that the British Navy a few hours later saw a Chinese Communist gunboat towing a yacht of the same description to Red China territory. Later reports indicated that the Americans were jailed, presumably in Canton. A story by International News Service said that reports reaching Macoa told of how the three Americans have been bound and put on display in Chinese Communist cities. Several hundred spectators reportedly watched the three men, their hands bound high behind their backs, tied to a tree while a proclamation was issued calling for public censure of the Americans. NBC immediately requested the U. S. State Department to take all possible steps to secure their release. It also asked the British government to do whatever it could to influence the Chinese Communists toward freeing them. Richard Applegate has been an NBC "stringer" correspondent for a little over a month. Before that he was a war correspondent for the United Press. A graduate of Santa Clara, he served in the U. S. Navy during the war. He began his newspaper career in his home town of Medford, Ore., on the Mail Tribune as general reporter and sports editor. He joined the United Press in Portland, Ore., in 1936. Subsequently he managed the Salem, Ore., bureau from 1937 to 1940 and was transferred to Los Angeles in 1941. At the end of the war he resumed work in Los Angeles and went to Manila in 1946 to cover the first elections in the Philippines after their independence. From the Philippines he went to Singapore as southeast Asia manager for United Press. He returned to New York in September 1950, then rejoined the U.P. Far Eastern staff in 1951. NBC Chimes


'Via RCA' RCA Communications. which. like is one of the great companies which are members of the RCA family, has a new president. The election of Thompson H. Mitchell as president of RCA Communications, Inc., was announced on April 1 by Brig. General David Sarnoff. chairman of the Board of RCA. Mr. Mitchell, executive vice- president of RCA Communications since 1944, succeeds H. C. Ingles, who retired on April 1 at the age of 65. Mr. Ingles served as president for six years, having joined RCA Communications soon after his retirement in 1947 as a


Major General and Chief Signal cer, United States Army.


RCA Communications' main east coast transmitting station is world's largest. It occupies 10- square -mile tract at Rocky Point, L. I.

This important event for NBC's fellow-subsidiary comes just three months after NBC itself acquired a new president, Frank White. Although RCA Communications is several years NBC's junior, not having been formed as a separate corporation until 1929, this does not indicate that RCA was dormant in the field of communications

before that. In fact, the story of RCA's operations in the field of international wireless communications goes into the very roots and causes for being of our parent company. Only a hundred years ago, four months might elapse during an exchange of messages between our country and England. Today. through the radiotelegraph facilities of RCA Communications, Inc.. you can send an and overseas telegram to London reply receive a . . . in a very few minutes. Through the magic of radio communications. the people of most foreign nations have become our neighbors in accessibility. To go back almost 60 years. the world first heard about "wireless" telegraphy in 1894 when young Guglielmo Marconi first succeeded in sending an electrical signal 30 feet through the air. This news. however, was re-


With this issue, CHIMES is inaugurating aseries of articles on the other companies and divisions that go to make up the Radio Corporation of America. This month we go behind the radiotelegraph

T. H. Mitchell, newly elected president of NBC's fellow- subsidiary of RCA. 8

NBC Chimes

H. C. Ingles, who retired April 1 as president of RCA Communica-


towers to tell the story of RCA Communications.

ceived with more curiosity than scientific interest. Encouraged by offers of assistance from the British, Marconi sailed for England. In London, an interested audience foresaw the potentialities of his amazing invention. A corporation was formed, research undertaken. The first experiments were with radio waves transmitted from ships at sea. Then, on historic December 12, 1901, Marconi successfully transmitted the letter "S" from England to North America. Point -to -point transoceanic communication had been achieved without wires or cables. The end of World War I found radio firmly established as a medium of communication and the United States Navy with the most powerful international radiotelegraph system in the world. Foreign interests, however, controlled the Marconi companies and patents. Therefore, on October 17, 1919, at the suggestion of officials of the United States Navy, the Radio Corporation of America was formed to acquire for American interests the foreign-controlled Marconi Wireless Telegraph Company of North America, and to continue America's war -born leadership in international wireless

communication. On March 1, 1920, the first commercial overseas radiotelegraph message

was sent from New York to London via the facilities of the newly - formed Radio Corporation of America. Before the year's end, France, Norway, Hawaii, Japan and Germany also wcre linked to the United States by additional circuits. These circuits were the forerunners of many others, all of which today comprise a truly worldwide radiotelegraph network. Since its formation, the Radio Corporation of America had been engaged in communicating with ships at sea as well as with overseas countries. On December 21, 1927, the Radiomarine Corporation of America was formed as a service of RCA. It is devoted to marine radio communications and the production and installation of marine radiotelegraph, radiotelephone, and other electronic equipment. During the 1920's, public acceptance of radiotelegraphy grew, international radiogram traffic increased and further expansion of RCA's fast -growing organization became necessary. Thus, on January 3, 1929, RCA Communications, Inc., was formed as a service of RCA to engage in international radio-

telegraph communications. Meanwhile, electronic improvements high- frequency and developments alternators, high -power transmitting tubes, and the harnessing of short waves permitted an expansion of



The 200 -kilowatt Alexanderson alternator revolutionized radio during first World War. Today, short -wave transmitters have replaced long -wave


Automatic transmitting and receiving equipment is combined in one compact unit. Bottom section of unit contains sending equipment; center section, receiving equipment; top section, monitoring equipment. world -wide radiotelegraph communications, not only in volume but also in new uses. Radiophoto transmission of pictures brought photographs from overseas to the front pages of our newspapers. The transmission of music brought British concerts to our ears. Brokerage offices on ocean liners supplied with ticker quotations radiotelegraphed by Radio marine and RCA Communications, kept the businessman in touch with the world of finance. On December 7, 1941, when World War II came to the United States, the facilities, knowledge and experience of RCA Communications were immediately converted to the war effort. As one of the first steps toward improving communications with the war -torn South Pacific, RCA Communications, on December 25, 1941, opened the first direct radiotelegraph circuit between the United States and Australia. This circuit was soon supplemented with a direct radiophoto circuit. Other radiotelegraph circuits were established between the United States and French West Africa, Iran, New Caledonia, and other vital areas, bringing the total number of circuits to more than 50. RCA research and engineering brought forth new and important electronic developments a multitude of


(Continued on page 23) NBC Chimes


NBC Controllers

Department Realigned Because of the necessity for increased attention to taxation matters, and in order to provide the most efficient financial services to the organization, a realignment of the Controllers Department of the National Broadcasting Company has been effected. Joseph V. Heffernan, financial vice- president, announced late last month. The offices of the controller of the company and the controller for the Networks Division have been consolidated, with the following changes taking place: Harry F. McKeon. former controller for the company, has been appointed director of the Tax Department, reporting to the treasurer, Joseph A. McDonald. Charles J. Cresswell. former controller for the Networks Division, has been appointed controller of the company, reporting directly to Mr. Heffernan. William V. Sargent. former assistant controller for the Networks Division, has been appointed director of Financial Planning and Control, reporting to Mr. Cresswell. Reporting to Mr. Sargent will be John J. Heywood. financial planning manager, and Edward Stegeman, programming and production financial manager. Hamilton Young, former budget director, has been appointed director of Auditing and Systems, reporting to Mr. Cresswell.

Francis X. O'Shea, former chief accountant. Networks, has been appointed chief accountant of the company, reporting to Mr. Cresswell. Frank Dellet. who continues as West Coast controller. also will report to Mr. Cresswell. Joseph J. Akulonis, former assistant budget director, has been appointed assistant director of the Tax Department, reporting to Mr. McKeon. Joseph A. Kent. tax accountant. also will report to Mr. McKeon. Charles J. Cresswell for the past 12 years has specialized in bringing better financial planning and more efficient accounting service to a variety of business organizations. He joined NBC in April. 1950. as controller for the television network. In July. 1952. Mr. Cresswell was named controller for the Networks Division. 10

NBC Chimes

Hanson to Report

Directly to White Frank White, president of NBC, announced late last month that henceforth O. B. Hanson. vice -president and chief engineer of the company, would report directly to him instead of through Charles R. Denny, vice- president for the Owned and Operated Stations. This change was made because of the increasing importance of NBC's general engineering and technical activities to all divisions of the company. and in order to permit Mr. Denny to give closer supervision to the Owned and Operated Stations.

New York Issues New Charles J. CressHel1. Controller for NBC.

Harry F. McKeon. Director of Tax Department.

Secretary's Manual The new Secretary's Manual for the New York office has been completed and will be distributed at meetings of secretaries which will be held during April. The Manual is a loose -leaf binder featuring the basic information a secretary should have to do her job, including sections on telephone techniques; correspondence. forms and memos. with examples of memos properly filled out: information on mail service and schedules: procedures on vouchers and requisitions. and complete filing instructions. A section in the back of the Manual is provided so the secretary can spell out procedures peculiar to her own job and department. All secretaries in the New York office will be scheduled to attend one of a series of two hour conferences. at which the Manuals will be given out. Four identical sessions will be held to enable departments to maintain coverage.

Department heads will be notified soon of the time and place of the meetings. All secretaries will be urged to attend to get up -to -date information in NBC secretarial procedures and to obtain their copy of the Manual. The Secretary's Manual developed for New York will be reviewed by other NBC locations in terms of its local applicability. A revised version then will be distributed to secretaries in those offices. u

William V. Sargent. Director of Financial Planning and Control.

Hollywood Profile: Janet Tighe

New `NBC and You' Handbook

To be Released in April -1 brand -new and completely revised edition of the BC employees handbook, "NBC End You" has been published and will be distributed to all employees in the first part of April. The 71-page. glossy -paper manual is designed primarily for new employees but it will be a valuable source for ready reference for old timers as well. It is divided into two main sections: Part One, "Your Company: Its Background and Operation," and Part Two, "NBC Policies and Practises." "NBC and You" retells the history of the formation and development of the National Broadcasting Company and of its parent company, the Radio Corporation of America, illustrated by "collector's item" photographs from years gone bv. The course of the Company is traced from the past through the present day and a brief look is taken at the future. One section is devoted to an explanation of the concept of network broadcasting. and another shows how NBC operates. The Owned and Operated


Janet Tighe, in polka -dot dress, at opening of Burbank studios, with. L to R, Harold R. Maag, vice- president of RCA Victor. a reporter, and John K. West, NBC vice-president. The subject for this month's thumbnail sketch from Hollywood is a veteran of the Hollywood NBC operation at the tender age of 25. Lovely Janet Tighe first came to NBC in the summer of 1945. What she then thought was only a summer job in the Mimeograph Department has blossomed into a wonderful eight year association with the company that has seen her rise from the Mimeo Department to the position of publicist. Janet first came to the NBC Press Department in 1946, after several months in mimeo. She moved into Press as typist for the daily news release, and as soon as the opportunity presented itself. was upped to the position of secretary to the head of the Press Department. It was during her six and one -half years as Press secretary that Janet grew to know the many Hollywood press people on an intimate level. This was later to prove invaluable to her career. She was elevated to full publicist stature last year and made co-editor of the radio and TV daily news releases. Now. Janet handles such shows as Hollywood Opening Night, Bob Hope and many others. Does Janet like her job? Emphatically. yes! Not only does her position show that women can compete right alongside of men and do a good job, but where ehe can a gal find that work means going to lunch with Robert Stack. David Niven. John Hodiak, Bob Hope, MacDonald Carey, Wendell Corey and many more stars? And says Janet, "In 1955, I'll be the youngest 10 -year employee in Hollywood and perhaps in the whole net."

Stations and Division Offices are subjects of another section, which is highlighted by photos of the various NBC locations. Part Two, `'Policies and Practises," tells employees the way we have of doing things here at NBC. lt explains to a new employee how to get established in his job and then goes on to review, in detail. all the important aspects of the job, such as working schedule, salary provisions and payroll deductions, and overtime. The various aspects of housekeeping on- the -job are treated, and special sections are devoted to safety, promotions. vacations and holidays, information facilities, service recognition, health and first aid arrangements, services for employees, leaves of absence, including military leave policies, and terminating employment. NBC's valuable insurance, retirement and hospitalization plans also are reviewed in some detail. "NBC and You" was prepared by the Employee Relations office of the Personnel Department.

"Do they ride as smooth as a Cadillac? Has the question put to tank test drivers during recent visit of `"Life in Cleveland" show to Cadillac Tank Plant. A test ride, just like the salesmen offer. was given to L to R, John Ziegler, Gene Harrison, Ed Wallace and Paul Bedford of NBC Cleveland. The answer? Well, not quite as smooth . . . and they've got bruises to

prove it!

NBC Chimes


Progress Report to Negro Community The National Broadcasting Company in 1952 achieved a 200 per cent increase over 1951 in the use of Negro artists on network programs. according to Edward D. Madden, NBC vice-presi-

dent and assistant to the president. This announcement was made at a meeting of press and public leaders from the Eastern seaboard in a "progress report to the Negro community" held in New York on March 16. This meeting was the climax of a series of forums and discussions which have been held among outstanding Negro leaders and representatives of NBC in several cities during the past two months. These meetings have been held to reaffirm publicly RCA and NBC's policy of "integration without identification." As Mr. Madden stated at the New York gathering. "NBC has just one yardstick the selection of performers on the basis of ability without regard to racial derivation." Frank White. president of NBC, told the New York group that this philosophy embraces "an area of operation that you have to do with your heart as well as your brain." He assured the civic leaders that the network intends to take advantage of their help in a day -to -day pursuit of every opportu-


Frank White, president of NBC. Eduard D. Madden, vice -president and assistant to the president. and Joseph V. Baker, who is a consultant to RCA and \BC. L to R,

nitr to advance this cause. Ernest de la Ossa, director of Personnel. discussing NBC's progress in integrating Negroes into its personnel,

Discussing the "integration without identification "" policy are. L to R. John Royal, NBC consultant. Lester A. Walton. chairman of the Coordinating Council for Negro Performers. Inc.. and Herbert Bayard Swope. Sr.. also a consultant for the company. 12

NBC Chimes

emphasized that NBC's employment standards are being continued at their same high plane and that the results have justified this position. He said, ". . . not only have we been able to employ qualified Negro candidates, but once they have been employed, they have advanced within the Company not only in increased earnings but in responsibility of position." Mr. de la Ossa then cited several specific cases where this has been demonstrated. Roy Wilkins, administrator of the National Association for the Advancement of Colored People, who spoke briefly during the meeting. congratulated the network, noting that the real test of the policy lies in the ability of the employees to advance once they have been employed. Stockton Helffrich, manager of Continuity Acceptance, said that the work of his department was apparent to all. We are there to flay what shouldn't bej there and to suggest what better can be done.' he explained. Sydney H. Eiges, vice- president in charge of Press, thanked the representatives of the press for "helping us conduct periodic self-examinations to be sure we are making progress." Joseph V. Baker. of Joseph V. Baker


Ia. Hollywood meeting: L to R, Mrs. Mabel Massengit -Gunn, member L. A. County Bureau of Music; Lillian Montgomery, Chairman Special Activities Committee, L. A. Branch, NAACP; John K. West, NBC VP; Katherine Kinney, Executive Secretary, Woodlawn Branch, YWCA; Winnie Orr, publicist; Bob Thomas; Dr. Claude Hudson, Member, National NAACP Board.

ssociates, Philadelphia public relaions firm, conducted the meeting and ntroduced a number of press and pubic leaders, including Lester A. Walton, hairman of the Coordinating Council or Negro Performers, Inc., and former United States Ambassador to Liberia; bliss Bertha Diggs, secretary of the New York State Department of Labor; "Jr. Horace Mann Bond, president of Ancoln University; Miss Dorothy eight, of the national board of the %' WCA, and Dr. Warren Banner, direcor of Research of the National Urban eague. The chief feature of the meeting in ,Tew York was a slide presentation by r. Madden showing the type of racial tereotype material deleted from pro rams and some of the outstanding Negro talent seen and heard on NBC. In citing Negro actors, musicians nd dancers who have appeared on ' ;BC programs over the last two years, Tr. Madden pointed out that the incluon of such artists has helped to enrge our audience. He gave the group a comprehensive nalysis of the types of Negro acts pre, nted. In the dance field, he cited ading male and female figures as well s mixed units. Instrumentalists, noted r their solo work in the jazz world, ere shown along with well -known rchestra leaders. Male and female ocalists, popular groups and choirs -ho have appeared on NBC shows also °ere named. The policy of the Radio Corporation 1

of America, NBC's parent company, is very clear on this subject. It was set forth by Frank M. Folsom, president of RCA, before the Subcommittee on Labor and Labor -Management Relations of the United States Senate Committee on Labor and Public Welfare last year, when he stated: "It is the policy of the Radio Corporation of America that there shall be no discrimination in its employment prac-

Edward D. Madden, NBC vice -president and assistant to the president, greeting Norman Houston, president, Golden State Life Insurance Co., at San Francisco meeting. tises based on race, color, creed, or national origin. "This fundamental attitude, in effect since RCA's founding in 1919, applies to all of the Corporation's activities."

Janet R'illiams, NBC continuity secretary; Sidney Williams, executive secretary, Chicago Urban League, and Homer Heck, NBC Chicago radio TV production manager, at Chicago gathering. NBC Chimes


,.. ti-


Bob liot,.

Martin & Leith.

Donald O'Connor

100th Colgate Comedy Hour

Eddie Cantor

Abbott & Costello 1-1

NBC Chimes

One of .NBC's greatest shows, the "Colgate Comedy Hour," celebrated its 100th telecast on the NBC television network Sunday, March 22, with a "million. dollar -show" starring Bud Abbott and Lou Costello, Eddie Cantor, Bob Hope. Dean Martin and Jerry Lewis, and Donald O'Connor. This was the first time that all the stars of the series, who each appear on the average of once every five week, ever were grouped together on television. Since the program was first presented in September 1950, it has brought a long list of "firsts" to the viewing public. This was the first show to bring the big -name comedians to television on a regular basis and it also evolved the rotating format for the stars. It was the first major show to make the shift tc the Rest Coast, and also was the first commercial program to be beamed across the country on the co -axial cable. The big Sunday night series gave the public its first television view of suet stars as Eddie Cantor, Bud Abbott and Lou Costello. and Bob Hope. Dean Martir and Jerry Lewis were introduced to the country with the first show of their own and Donald O'Connor was featured in his first starring appearance. In additior to the regulars, the program, now in its third season, has displayed the efforts of over 300 top guest stars and outstanding supporting acts representing ever) facet of show business. The "Colgate Comedy Hour" has brought before the television cameras many of the greatest names in show business. From motion pictures, the Broad way stage, night clubs. theaters, the recording, opera and concert fields and other television shows the stars have come, in many instances for their television debut There also have been several "surprise guests" including such headliners as Binl Crosby and Danny Kaye. The 100th telecast of the "Colgate Comedy Hour" was the occasion for nationwide search for the "most beautiful" and the "most handsome" centenarian! in the United States. The Colgate -Palmolive -Peet Company and NBC staged beauty contest open to all persons over 100 years of age. More than 50 station: of the network enrolled in this unique search, making on- the -air announcement and conducting elimination contests on locally- originating shows. Sain Fuller is the executive producer of the "Colgate Comedy Hour" serie: and in that capacity is responsible for all talent bookings. He is assisted b associates Ed Sobol and Robert Masson. Ernie Glucksman staged and directe( the anniversary show. Jim Jordan, Jr., was television director. Kate Drain Lawsoi handled costumes and Furth Lilmas was the production's art director. -

`Voice in the

NBC Spot Salesmen

Bob Flanigan Bob Flanigan, manager of National Radio Spot Sales at NBC Chicago, admits openly that it wasn't the glamour of radio that attracted him in 1935 it was the money! Seems after completing his legal studies at Northwestern University, Bob discovered that bright young attorneys were getting only $8.00 a week, while the brave new world of radio paid $18.00. He started work for World Broadcasting on the spot, climbed to the post of junior salesman, then resigned in 1939 to join International Radio Sales. Two weeks before he planned to be married. Bob discovered in an article in Broadcasting that IRS was being disbanded and he was being de- jobbed. Despite the threat of unemployment and the strong possibility of a nod from his draft board, he was married on -schedule to the former Ranelda Ruch. They now live in suburban Evanston, Ill., with youngsters Bob, Jr., 9 and Kathleen, 6. Flanigan worked in Spot Sales for the Red Network (later NBC) for eight months before going into the Army. During that brief time he billed a million dollars among his accounts. After 18 months with the Quartermaster Corps in the C -B -I Theater, Lt. Flanigan was very happy to return to Chicago and the rank of "mister." Shortly after NBC's split between radio and TV sales in 1951, he was named manager of Radio Spot Sales.



Radio listeners of the Western United States are hearing a powerful, new " \oice in the Night." The "Voice" is KNBC San Francisco's John Bowles, who is heard six nights each week (Monday through Saturday) from midnight to 6:00 in a new all night public service program entitled "Voice in the Night." KNBC is the first of the 0 & O's to start this type of all -night programming. Throughout the early morning hours, which statistics show to be the most dangerous as far as highway accidents are concerned, Bowles pros ides motorists throughout the Western states with music and news. as well as reports on road and weather conditions, safety warnings and emergency call service. The California State Automobile Association cooperates with KNBC in presenting the latest available road and driving information, and the California State Highway Patrol works with the station in making possible a split- second emergency call service. There are an estimated 3.500.000 vehicles making cross country trips every night between midnight and 6 a.m., and thanks to KNBC's powerful, 50,000 watt clear channel transmitter. John "The Voice" Bowles is reaching a good portion of them. For the motorist. "The Voice" is an added safety factor for the home listener, entertainment and human drama. KNBC's "Voice" is aptly named. Missouri-born Bowles boasts a powerful baritone. and before joining the KNBC announcing staff made a considerable number of professional appearances as a classical singer in fact, had to forego a lead part in the West Coast premiere of the opera "Peter Grimes.' in order to join the San Francisco staff.

"The Voice ", however, also has a body. During collegiate days at Dartmouth, Bowles lettered in baseball, basketball and swimming. As a eager, he later was a member of the fabulous wartime Great Lakes Navy quintet. As a natator, he tied the world's record for the fifty -yard free style event and was a member of the United States Olympic team at Berlin in 1936. During wartime service in the Navy, Bowles served in the European and Asiatic theatres as an air -sea rescue pilot and as a sharkman. Following his graduation from Dartmouth, Bowles joined NBC as a member of the Chicago guide staff. While with WMAQ, he moved into transcription, production and finally announcing. Then came the war. Currently. Bowles. his pretty wife. Peggy, and their two sons, Randy and Chris. are living in suburban Hillside.

Away from his post, where he over sees the efforts of four salesmen. Bob is active in the Chicago Radio Management Club, and has taught radio sales at several NBC- Northwestern Summer

White Named To N. Y. BBB Board



Radio Institutes. He used to enjoy vacation fishing trips. but has given them up because all that "eating, sleeping and sitting," packs on too much hard -to -shed weight. Bob relaxes with good modern fiction. and with his chief hobby "radio."


John Bowles

Frank White, president of \BC. has been elected to the directorate of the Better Business Bureau of New York City. Mr. White also is a director of the Brand Names Foundation and of the Advertising Research Foundation, and is a member of the Armed Forces Advisory Committee for the Northeast area. NBC Chimes


Chicago AA

High Chinese Officials Visit NBC

Election Results ballots have been counted and \ Theteam Chicago employees have elected of BCnew


officers to conduct NBC AA activities for the coming year. The winners. scheduled for installation on April 9 at the annual "Spring Spree" party. are as follows: president, Herbert Lateau, radio director; first vicepresident. Dic Steele, assistant manager of staging services; second vice- presi-

dent. Polly Schlimmer. TV artist; secretary, Ann Evbel, accounting assistant; treasurer, Eric Danielson, program traffic supervisor; membership, Art Hjorth, radio engineer; social, John Scholfield, mail room; custodian, Jules Herbuveaux, assistant general manager of stations WNBQ, WMAQ, Wi\IAQ -FM; publicity, Jack Angell, newscaster; Horseshoes, Harry Bed dingfield. TV engineer; swimming, Joyce O'Malley. executive secretary; camera, Bob Carman. scriptwriter; golf, Gus Chan, announcer; baseball. Dick Maslin, mail room chief: bicycle. Connie Sweeney, secretary_ -clerk in TV operations; tennis, Cathy Organ, secretary in guest relations. and bowling, Harry Buddinger, turntable operator.

Manning's "Personal Friend" Helps to Score Big in News Scoop in Cleveland Tom Manning of WTAM-WNBK. dean of Cleveland sportscasters. set the competition on its ears recently by beating the wire services and on -thespot reporters to the punch on the St. Louis Browns transfer. Manning told his NBC audience at 5:15 p.m. the day the story broke that Veeck's deal to move the Browns had fallen through. He also called the shots on the League's reasons. United Press moved a story dated 5:17 p.m. giving the news to the competition. A "personal friend" gave Tom the jump on the developments. Earlier, Lou Sabin, former Cleveland Browns captain and coach of Case Institute of Technology. phoned Manning at his WTAM-WNBK sports desk to announce his resignation. Only after Tom gave the news to his listeners that Sabin was quitting Case to join the coaching staff of Washington were papers and competition notified.


NBC Chimes

Six of the top officers of the Chinese National Army were the guests of NBC when they were in New York. The officers made a tour of NBC offices, stu ue facilities and attended a reception in their honor at the Johnny Victor h

immediately afterward. Seen toasting the Chinese Nationalist government :r. R, Maj. Kim -Fan Chong, U.S. Army; Charles Baswell, coordinator for the) RCA International; Maj. Gen. Wei-Kuo Chiang, younger son of Chiang -Kai SAL Commanding General of the Chinese Armored Forces; Maj. Gen. Kung ), mandant Infantry School: Edward D. Madden, vice -president, NBC; Lt. Ge Hsu. Deputy Chief of Staff; H. C. Edgar, Merchandising director, RCA Intent Maj. Gen. Y. H. Liu, Commandant Engineer School; Maj. Gen. K. C. War mandant Artillery School: Maj Gen. Sinju Pu Hsiao, Military Attaché of thel Embassy in Washington.

N BC- Barnard

Announces Courses The Summer Institute of Radio and Television. which is jointly sponsored by NBC and Barnard College. in New York City, again this year will offer a variety of courses in broadcasting. Barnard is the women's undergraduate college of Columbia University. but the courses are open to both men and women. Applicants must be college graduates or high school graduates with experience in radio or television. All the courses are given during the day, with the exception of one, which is offered in the early evening. The Institute provides professional training for men and women preparing to enter commercial or educational radio and television, gives additional training for young employees seeking advancement in the industry and acquaints teachers and other professional people with the special tools of radio

and television so that they can be effectively applied in education and other fields. The courses of study include: Introduction to Radio and Television. Announcing. Television Production and Staging Operations, Writing. Directing and Producing for Educational Television and Films for Television. Four of the instructors are with NBC: Michael Dann. manager of Special Projects Planning, Networks Division: Patrick Kelly, supervisor of announcers; Robert L. Garthwaite. TV production coordinator and Ross Donaldson. supervisor of Literary Right. and Playreading. The other two instructors. Robert Wald and william C. Hodapp. are associated with Teleprograms, Inc.. a non -profit corporation formed by the Alfred P. Sloan Foundation and NBC Television. The course will begin on June 29 and will last until August 7. Applications for admission must be made by June 1 to Barnard College. Enrollment will be limited to 50 students.

People and Places NBC, Western :Díuísíon

Hollywood Well, the Damon baby has arrived we can all heave a sigh of relief


Deborah Ann Damon weighed ill at 7 lbs. 13 oz. on February 24th mother, the former Tessie Ann Beaton, formerly of Continuity Acceptance had only this to say, "I mean really." There are two new additions to the Recording staff . . . . Walter llorrissey from Denver, and Harry lleuschke from the Page Staff . . . . Jeanne Pearch, accomplished a feat hitherto not done by the management hen she succeeded in making NBC the most far -flung network in the world Jeanne and Dave Perry of AFRS will wed on Easter Sunday . . . . we welcome Central Stenographic newcomers Marcella Sanders and fancy Lawrence to our ranks, and regret the loss of Betsy Worthy who has just to prove a date with the stork that they are one big happy family this department reconvened one night for a social evening honoring Vary Louise Jones and Betsy Worthy, mothers- to -be, and Gretta Titus, Celia McCann and Carol McGahan, who are a year older. A celeste was borrowed from Studio Set -up to provide lullabies, birthday songs and such requests as our two musicians, Doetha Belcher and Heloise Edwards could remember and another engagement : dark glasses were donned by all on the day that Daisy Marzano showed up with 'an engagement ring . . . . The lucky man is Robert Goodson, a veterinary student Les Culley is now a stargazer. built his own 314 inch reflecting telescope and is making regular sabbaticals to the top of some of Southern California's more modest mountains to do his peering But . . . Mac McMahon claims he will take up prognostication with tea leaves Claims it's a shorter trip to the (grocery store and that his future probably lies at the bottom of a glass anyway orchids to Anne Davis )f the NBC News Room . . . . your Hollywood reporter is happy to anlounce another success story emanatng from the all -NBC employee stage )roduction of the "Big Knife" . . . . )ff her work with the group, Anne has .



received an offer from Gaylord Marr Productions to design the sets for a 30 -act revue that will tour throughout the continental United States and Puerto Rico . . . . wonderful news Anne, but don't you dare leave us... .












Washington, WRC, WNBW Joe Goodfellow, director of Sales for WRC and WNBW last month announced the appointment of two new members of the sales staff. Jack Neff, formerly associated with WMAL, Washington, is a new radio sales representative and William C. Grayson, who previously was operations director at WNBW, has joined the Television Sales staff. Carleton D. Smith, general manager of the NBC Washington stations, announced the appointment of Lefferts A. McClelland as director of Operations early last month. Prior to his new assignment, Mr. McClelland was technical director on several NBC -TV shows.

Chicago, WMAQ, WNBQ New staffers at NBC- Chicago include Elyse Taucher, receptionist; Donald Jeronson, guide; Akira Nakagawa, TWX operator, and Charles Dresser, manager of TV National Spot Sales Department for the Central Division. It's "good -bye" to Norman Nicholson, maintenance, who recently enlisted in the Air Force, and guide Frazier Head, who has joined the U. S. Army. Otto Bremers, assistant manager of WNBQ and WMAQ Advertising and Promotion Department, will resign March 27 to become director of sales promotion for station KMOX, St. Louis. Bremers joined NBC Chicago in June, 1950 as a sales promotion writer and about a year ago was appointed assistant to manager John Keys. He edited the "TV News Review," "WMAQ Drug News," and the "Wm. A. Que." column in the Herald American for NBC- Chicago promotion. The Central Division has received several visitors from New York during the month of March. Our new president, Mr. Frank White, honored us with his first visit as head of NBC.

Accompanying him was Mr. John Herbert who has become quite a familiar sight in our halls. Members of the Network Sales Staff had an opportunity to meet the guests informally at a cocktail party given by Mr. Harry Kopf in honor of Mr. White on Monday, March 9, at the Drake Hotel. A tour through the Chicago office was made on Saturday, March 7, by General Sarnoff and the RCA Board of Directors.

San Francisco, KNBC KNBC hosted a distinguished party of visitors Monday, March 9 and Tuesday. March 10. A delegation of the RCA Board of Directors headed by chairman of the board Brig. General David Sarnoff inspected RCA-NBC facilities in the San Francisco area en route to a board meeting in Southern California. Other members of the party included RCA president Frank Folsom, RCA board members Edward F. McGrady, Harry C. Ingles, Gano Dunn, Charles Jolliffe and Lewis Strauss, RCA vice -presidents C. C. Odorizzi, Manie Sacks, Orrin E. Dunlap, Jr., Ernest Gorin and Harold R. llaag, RCA secretary John Cannon, RCA purchasing agent George Johr, NBC vice -president John K. West, and NBC director of Transportation Al Walker. Joan Julien Chavanette, Sales Service supervisor in San Francisco Spot Sales, is leaving NBC in anticipation of a blessed event. Joan, who has been with the company for three years, is leaving the company permanently, but will keep in close touch with the industry. Her husband, Edmond, is in production with KPIX, an independent San Francisco TV station. George Fuerst, New Employee: whose first job with NBC was as a page boy, has rejoined the company as manager of Television Spot Sales in

San Francisco. The network may televise top -notch boxing bouts, but it remained for KNBC to provide its Far Western listeners with a once -in -a- lifetime thrill The rare . . . a double knockout! double -KO occurred during a recent KNBC airing of regional Intercollegiate Boxing championships. Sportscaster Ira Blue was providing the blow by -blow description of a furious welterweight match. The bout was all even in the second of three rounds when the fighters landed simultaneous rights. NBC Chimes


Both boxers hit the deck as the referee began his count. At the count of eight. Jack Bettencourt of Cal Pol- regained his feet. draped himself over the ropes, and had his hand lifted in victory as Jack Owens of Stanford Universitywas counted out. Strangely. however. Blue reports that Owens regained complete consciousness almost immediately. while Bettencourt. the winner, was groggy for a full hour after the bout's conclusion. KNBC's northern California listeners received the news of Soviet Premier Josef Stalin's fatal illness in an appropriate showcase. A commercial record show. the "Burgie Music Box" liad just started when Stalin's illness was bulletined on the news wires. Newsman Ed Arnow hurriedly banged out a bulletin and rushed it down to

announcer Ed Brady. and engineer Phil Ryder faded the music for Brady to read the bulletin. The number faded was Joni James vocalizing "Have You Heard ?" Incidentally. the KNBC news staff beat the network by a full two minutes on both the Stalin illness and death announcements. _Marjorie King, one of San Francisco's outstanding radio -television female personalities. has joined K \BC with a daily feature -music -interview program. For Marjorie. her first KNBC show brought back memories of school days in Portland. Oregon. When she walked into the studio for the program. she was greeted by announcer Clancy Leisure -her childhood sweetheart. no less. Although both Marjorie and Clancy have been in San Francisco radio for several years. they had never before worked a show together. Regarding their childhood romance. Marjorie says she outgrew six -foot five -inch Clancy in grammar school. "He was." she says. "the shortest boy to enter high school and the tallest to graduate."

Cleveland, WTAM, WNBK Program director _\ -orman L. Cloutier and spouse drove to New York the weekend of March 14 to visit their daughter Pat. Mrs. Cloutier and the car stayed for two weeks -Mr. C. flew Brooke Taylor is anxious to back renew acquaintance with all NBC pages and guides who used to know him as Frank G. Smith from 1938Dick Brown. dj and of the 1940




night club circuit, replaced Johnny Andrews on his Bandwagon Shows for three weeks while Johnny and his wife Betty enjoyed a South American cruise . . . Rita Bates from the dramatic department at Northwestern University joined the Program Department at WTAM recently. We like to do things in teams here Johnny and Gerry Rose and Lawson and Mary Deming have parts in the Press Club play, "Blessed Event" . . . Marie _llanovill. assistant behind the scenes on the Bandwagon, returns to New York after six months with WTAM -W BK NBC cameras and Paul Bedford were on the spot to pick up a fire news story at the near -by Gillsy Hotel last month . . . Henry (Hot Lips) Levine and the Dixieland Group thrilled a local high school audience with a personal appearance. Joe Bova's "Noontime Comics Show" brought cheer to a young lad with spinal meningitis when members of the "Noontime Comics Club" sent him over 700 letters and gifts while the boy was hospitalized . . . Jackie Lynn, singer on NBC Cleveland, was nipped by the flu bug as were many other members of NBC including Dorothy Long, Jeanne Kachmar, Clem Scerback, Joan. Illingworth and Lawson Deming. Rosemary Bartlett of the Payroll Department and Shirley Frye of the Sales Department are taking one week of their vacation in Washington -included in the itinerary will be a short trip to see Bob Reed, former WTAM staffer now working there the Big City was graced recently with the presence of directors Tom Arend and Bud Ford . . . Bill Dallman's face is red after apartment hunting for two months without success, his wife and the family came to Cleveland from she found a beaut Cinncv anyway of a place within 48 hours. After working months on a model train display -, Clem Scerback has decided the whole set -up is too small he's ripping it up and starting over again . . . Clem is also keeping us posted on the latest propaganda being beamed by radio Moscow he speaks Russian and monitors the Soviet shortwave Westward bound were Torn Manning, sports director, George Cyr, TV director and Eileen -McGinley, Traffic Department. Of course \BC studios in Hollywood were visited and Torn played golf with Bing Crosby and Bob Hope he has a near -life










size picture to prove it.

Waist lines are getting bigger i the TV Production and Engineerin Departments thanks to Marian Resch "Home Cooking" show and Che Lorenzo's cooking stint . . . An a view of Cleveland now provides panoramic setting for our lobby we're also decorating our lobby wit pictures of \BC Cleveland's loc; talent and, of course, lovely receptioi ists Stella Sankal, Barbara Bonne and -Mary Galvin . . . Our camerk were on hand to pick up shots at tialso mike Home and Flower Show on the Johnny Andrews Shows, Mi dred and Gloria's Women's Clin Chef Lorenzo and Captain Glenn . . By the way, welcome to Captain Glen Rowell, Cy Kelly and Jackie Robert They have a unique new show WTAM-WNBK highlighted by Glenn original songs and Cy's puppets.



Hollywood, KNBH Adrian "Beep" Roberts has be. named assistant promotion manag( by Jack Kenaston, promotion and a( vertising manager of KNBH. Rober formerly headed his own promotio and public relations office and wE promotion manager of Capitol Recors for the West Coast from 1949 to 195 He handled the first promotion paign for Western & Country art for Capitol. From 19.16 to 1948 was manager of radio station W1..a in Mobile. Ala.. and from 1941 t 1946 was in the sales department W s1OB in Mobile. Pace Woods has been appointed t the position of floor manager of KNBI Woods has been with the company fc 7 months in the Promotion and Adve tising Department and previous to thz was with ABC in the same capacity. William Loudon has been appointe Sales Service manager of the Wester Division TV Spot Sales by Walt Dar son, Western Div. manager of T Spot Sales. Loudon has been with tl-

National Broadcasting Company sin( 1946 in the Network TV Operation Sales Service and Traffic Department Deborah Ann Damon, a 7 -pounm 13 -ounce redheaded little girl. arrive at the California Hospital on Tuesda' Feb. 24. The proud parents are Tessi formerly with the NBC Continuit Acceptance Department. and Ji' Damon, Operations Supervisor fc KNBH. The NBC golf membership is hol(

NBC Chimes


ing its first annual dance and dinner the end of \larch at the Chevy Chase Country Club. Putting contests will be conducted for numerous door prizes, arranged by Dixon Robb. Donald Norman, KNBH General Manager. was named chairman of the television section of the Community Chest for 1953 and Bob Pelgram was made a member of the special events committee for the same organization. Alice Goldberg Gardner, who was married last October. has spent two months in New Orleans. on a Caribbean Cruise and in New York and has now returned to KNBH in the Promotion Dept. "I'd Like To Know." believed to be the most unusual public service program ever conceived in Los Angeles. premiered Sunday, March 15 over KNBH. It features the 5 qualified candidates for mayor who are given an opportunity to answer 4 questions sent in by voters and screened by political science professors from the University of Southern California and 'UCLA. Each candidate is given 21 minutes to answer each question, and while doing so is completely separate from his opponents so that they will be unable to either see or hear his a ' wers.

Du -ing the first show each was asseparate dressing rooms in the 'irridor between studios E and F, and although the doors were open there was very little conversation between --neod

them. The singer. Donald :Voris, and his wife Dorothy have started their first series of T.\- on KNBH. Although neither pretends to be an expert culinary artist. the public seems to enjoy watching their experiments.

New York, WNBC, WNBT In this section of the RCA Building bee -hive, all has been furious activity with speech -making. special projects. business trips to fellow Owned and Operated Stations, and a number of promotions and personnel changes. Ted Cott was a featured speaker of the CAB meeting at Montreal, Canada. on March 10th. Dick Pack lectured at the Radio and Television Clinic of the Advertising Club of New York during the month. and. on March 18, spoke at the Publicity Club. Incidentally. we were proud of Dick's featured article in Broadcasting titled "The

One \Ian Show." Dick Firestone, another of our speakers. talked at New York L niversity recently. Among the special projects to which the whole department devoted its energies was the comedy- star -studded opening night performance of the Circus at Madison Square Garden, in which luminaries of the network and local stations appeared as clowns for the benefit of Cerebral Palsy. Besides Mr. Cott. with his trip to Montreal. other travelers were Max Buck and Jay Heitin, who made quick trips to our sister station in Chicago. As for the promotions and personnel changes, our congratulations to Hugh McPhillips, formerly a floor manager at 67th Street. who has been made a television director, and to Jim Hurlbut. whom we learned to know as an executive trainee, who has been made a production assistant. We also welcome Allin Robinson to the regular staff. as well as Marialyce Rusty Tyler, Coralie Bernstein, and Joan Levinson. The furious activity isn't confined to the crowded business hours. however. The less athletic of us have had difficulty in concealing our admiration and envy as we fell over skis and stumbled over ski boots on many Fridays of the last few months. On one early March week -end, several of these ski enthusiasts. including Pat Richer, Bobby Horn, Alf Jackson. Bob Leder and his wife, Diane, and Barbara Mullen, converged to take Pico Peak. Vermont, and returned triumphant, with not a broken leg in the lot ! Another winter sportsman was Elsie Ciotti, who joined a group of network people on a week -end trip to Split Rock in the Poconos. If anyone wondered why Dick Pack and Pat Richer were being avoided recently. it may have been that Dick was collecting money for a worthy charity and Pat was collecting blood ( for the NBC Red Cross Drive) . It wasn't that we didn't want to give all of each that we could, but the slight shock at the result when we asked "What do you want blood ?" Steve White and Kit Tucker are haying trouble selecting colors to go with their newly painted. bright blue office. Moral Don't pick your office color from the record label of Duke Ellington's "Don't Get Around Much Any




More." Other items from the flagships Dick Firestone is hunting for an apart-

ment. his extension is 8067, in case you have a suggestion. Pete Affe was successful in a similar search, and has purchased a new home in Great Neck. Daring Fate, Ralph Ginsburg was married on Friday, the 13th of March, and took his new bride to Havana for their honeymoon.

NBC, New York Advertising & Promotion



faces in A & P. . . . Gale Maass, a Boston L. gal from South Woodstock, Connecticut. and Diane Birken field, a Pitt alumna from Pittsburgh. Pennsylvania, are the new compliment- attracters in Sales Promotion. Thaine Engle just arrived in Yankee-land from WB.AP Fort Worth, Texas to take over as TV Audience Promotion Supervisor. Ridgeway Hughes came from "Better Living" to be manager of Sales Promotion we hope he likes the change . Darid Hedley, formerly with "Cosmopolitan ", is our new manager of Sales Presentations. On a nice sunny Saturday John Porter carefully placed newspapers under his MG, crawled under himself and was happy at work when a Department of Sanitation Sprayer caught him full force-what's the use, John? Marion Lut: has always been a very conscientious worker but her extreme interest in the employees (or is that singular? at WSOC seems to go beyond the call of duty. Ed (Casey Stengel) Vane, A & P's fervent Yankee fan, has already made his predictions for the season -"the Yankees will have the pennant by September 15th by 23 games." Bob Gill (our man who can laugh at ulcers) is back from the hospital and challenging On-the-Air Promotion. Any bets? Jack Fuller's PINK ELEPHANT has opened in New Haven and is heading for Broadway soon.... Get your tickets I






If the Ramsey Journal reads like ifs because Tommy Dater can't forget his NBC training. We all wish Tommy much success in taking over the family newspaper in on- the -air copy,

Rams. New Jersey. Maurice Dallimore now makes his headquarters in the Press Department. There's only one floor between either way. Maurice, we hope to continue seeing you. Broadcast Operations -Several Bee Cees and other members of Operations spent an enjoyable weekend at Split Rock (no less) Pa. We all welcome Ed NBC Chimes


Murphy back from the service to work with _hart- Cooper. Harriet "Baroness" Fletcher and Elaine Pankofj are eyeing vacation folders (even after taxes? . Congratulations to John Fengler and his bride. Continuity Acceptance -We put out the welcome mat for Don Honrath. Manager of the Continuity Acceptance Department in Hollywood and HarryWard, Manager of the Chicago office, who came to town for a series of meetings on departmental problems. We hope the weather is to your liking. Don. now that you're back in the balmy breezes of sunny California! It was too bad that New York weather misbehaved while you were here. We really had a very warm winter, honest As for Harry, we hope that the clams arrived in good condition and that your wife enjoyed them! Controllers All our best to Joy Siegel, who became engaged to Sheldon Lipshitz and to Ann Acciarito. who became engaged to Mario _lliccu, Jr. So happy to have Doris MacPherson back after a tonsilectomy. Stay well. Sugar. Jim Galdstone has just returned from a skiing vacation. Engineering The army has exchanged with the Engineering Department. They took Charlie Hamilton for Ed Corsi. Welcome Ed and good luck Charlie. Audio-Video welcomed Rick Caro back to his desk after his discharge last month. Radio & Allocations bid farewell to Addie Taylor and hello to Gemma DiGirolamo who replaced her. We are glad to welcome Evelyn Young to Audio-Video. The girls of 612 recently all went to Toots Shor's for dinner and then saw "Wonderful Town." If you're wondering how they all got tickets. they had ordered them before the hit show even opened. Film Library Congratulations to the Julius _Vorths, to whom a son. Steven Ira. was born March 2 and who celebrated their second wedding anniversary March 4. Welcome to Theodore _llarkovic, chief film librarian. who joined us March 16. Lots of luck to Irving Traeger, supervisor of the Film Library, who was married to Elaine Hart on March 3. Anne Maries DeRose gave a party for the whole gang on Friday the 13th and we all had loads of fun. Glad the punch held out. General Service-Jim Kiernan back from three weeks in the Florida sun, stopped by to say "hello." Sporting a healthy tropical tan, Jim vows, )






NBC Chimes

\BC's three Continuity Acceptance heads were all together for a meetin:

in New- York. Seated is Stockton Helffrich, New York. and standing arc Don Honrath. Hollywood, and Harry Ward, Chicago.


"There's NOTHI\G like IT:" Dottie Cunningham took the plunge in February, and Arlene Traub will embark on the sea of matrimony come this June. Two ex -\ BC'ites paid a call with their respective sons-Lorraine Decker Manley and Dottie Dooley. Home life is grand and the babies wonderful but they both miss plugging at the old NBC Switchboard. Welcome to the fold-Bill Cali and Joe Sheehan. Latest reports Pat Curley maneuvering in a wheel chair at Roosevelt Hospital. very much on the mend. Got an appropriate license for this vehicle. Pat? Guest Relations -Goings on around GR- pretty guidette Ruth Foster has begun to sing herself to fame. Recently she won a weekly talent show at the popular night spot. Number One. Fifth Avenue. and the following week she took the monthly finals and with it a prize consisting of a week's booking at the same club. Thrush Maria Baxa. also a guidette, returned from a tour sponsored by Westinghouse. She starred in a show which was seen by all Westinghouse distributors throughout the Southern states. Welcome back to Charlie Dempsey, who has returned to GR from the _Army. Working in the Tour Division has made a tourist of Lattie Lee Daw-


son. She has taken her vacation anc sailed to points south. Against a tough field Joe Palmer came out the winner in the recent pint pong tournament held by the pages. A big welcome to newcoming pages Ber. Drake, John Brady. Richard Tibak Donald Brown and Peter Mitchell, anc to newcoming guides Carlotta Marx Barbara Dundon, Anne Benson, Harr) Rollins, Walter Zerras and John Dow sett. Legal Department-We extend a be lated welcome to two new members Pat Hone and Edith Wolf. Well. al the moving is finally over. and Ton. Ervin our new vice -president and gen eral attorney) is enjoying the spacious ness of Gus _llargraf's former office John Shute lour new assistant genera attorney) is stretching his legs in Ton. Ervin's old office. and Paul Lynch i now ensconced in John Shute's forme) office. We want to congratulate botl Tom Ervin and John Shute on their new appointments. and also our former boss. Gus Ilargra f (the new vice presi dent in charge of Talent and Progran Administration), in whose honor To Ervin gave a cocktail party for th( entire staff at his home. Last. but no least. the Legal Department lost two o its nicest people-both Ted Kupfermar and Regina Westreich left us to joit





tlerchandising -The NBC Merchandising Department has just welcomed a new production clerk. She is Dorothy Jean Groves, formerly production manager of Lettering, Inc., who is taking Ilaryanne Kearney's place. Miss Kearney, lucky soul, is now basking under warm Miami suns and expects to remain there permanently. Another recent change in the Department is .Matt Barnett's resignation to becomea sales manager of Station WWJ-TV in Detroit. Steward Carr, formerly Merchandising district supervisor in Territory =9. will assume Mr. Barnett's responsibilities in Territory = 7. Effective April 1. Charles F. Barton became Merchandising district supervisor in Territory .,=9. Prior to joining NBC, Mr. Barton was associated with Wicks Chemical Co. Fred X. Dodge, director of Merchandising. spoke at the Trailer Coach Manufacturing Association Convention in Houston early in March and addressed both the Evening School Advertising Class and the Undergraduate Advertising Class of the University of Pennsylvania later in the month. Music -The Music Department has musical talent: Dorothy Metcalf sang in a performance of "Bitter Sweet" at the Turtle Bay Music School; and Mary Turner sang in the chorus of "Down in the Valley" presented at both

the Church of the Heavenly Rest and Circle on the Square. For those wanting to correct habits, Hal lenho is loaning out a book on "How to Stop Smoking". He had good results with it. .Network Controllers -We're spreading out the welcome mat. Joining our "cheerful" group are: Steve Lazarus, Irwin Cohan, Joan Barth, and Frank Zwick. Carol Ellis sporting a ring on the left hand as big as the Rock of Gibraltar. We're glad to see Joy lT'ottke back again after her long illness. Grace Reeber is having tonsils out for the second time. Must like ice cream. Grace Johnson, John Bechtel and Irene Fall are all joining the Film Division. We wish them luck in the new Division. The colorful smocks of Esther Limone and Ginny Bode will not be seen any more. Both are leaving to await the arrival of the "little ones ". Suggestions of boys names will be accepted. Warren Gherman and Stew Warkow have joined the NBC Workshop. Two promising artists! Bea Biespiel writing her memoirs about her trip to Canada. Any publishing offers? Mr. Personality, Gene Crowley, is leaving NBC. He is going to be a senior accountant at General Foods. We all wish Gene lots of luck. George News and Special Events


Jordan, one of our soundmen from 106 St., has just returned from a hectic whirlwind tour of all the baseball traincovered them ing camps in Florida all in five days, together with Joe l'adala, our cameraman stationed down


there. Cy Avnet, Ed Hatrick and Stan Losak got the plum camera assignment of this or any high- cost -of- living )ear, when they covered a story of a super meat market competing with the Australian beef being sold in America. The boys came back with all the meat they could carry which they had picked up at 5 cents a pound. You should have taken a deep freeze unit with you, fellows, or a Mack truck. At just about the time we opened our door to welcome Gene luster joining us from NBC Washington, Beverly Fayman decided to leave us to return to NBC Washington. Gene takes charge of our film operations uptown and Beverly will be secretary to Lefferts .McClelland, manager of operations in Washington. To you both, our congratulations and very best wishes. If the girls in 404 and 408 are a little sweeter these days, it's probably because of all the candy being presented them by the new poppas. Dillon and Peterson, and a 3 foot long box of taffy Ad Schneider sent from Florida. Incidentally, if any of you doubt that a palm tree grows in the RCA Building, he found check with Ad Schneider from back when he got office one in his vacation and its still thriving. Personnel -Uncle Sam finally returned Ted Thompson to NBC and the Personnel Department and we're all grateful to him for it. To Drew Van Dam, Employee Relations Analyst, we also extend a hearty welcome. Congratulations are in order for George Roberts and Art Angilly in their new posts in Employee Services and Salary Administration, respectively. Amidst greetings and congrats. we bid "adieu" to Betsey Smith, Yeil Gahagan, Betty Farnum and Dave Nagle and wish them all success in whatever they may do. Welcome back to Grace Anderson whom we all missed when she was sick for three weeks. Note to Claire Owen: Please stop frightening the delivery boys by colliding with them. The scream rendered by one of them last week was almost unearthly and if this keeps up, who can tell, service may be discontinued.


Here are sit members of Staff Controllers who gave blood in the recent NBC Blood Drive: Maria Niles. chairman. Arthur Barnett. Al Davino. Anne Buron. Dorothy Alexander, Rose DAmico. There were six other donors from Controllers who are not in the photo. Donors from this group last year were only two. This year twel e.

NBC Chimes


Press -With spring just coming we here in Press have been seeing many changes. Robert Graff leaves us to become assistant producer for the Coronation, working with Davidson Taylor, director of Public Affairs. Kathy Whalen and Shirley Gibbons also are leaving us: Kathy to join her husband in his publicity firm and Shirley to join her husband in Palestine where he will be working for the United Nations. Illness also bas brought changes. Mildred Brocco, Warren Cromwell and Harriet Demos are all in the hospital undergoing treatment and should be back in a few months _Maurice Dalliniore joins Press to work in Exploitation under N orm Pader. Jack Sebastian was married to Holly Titnian. a former NBC employee, on February 21.

Production Services


Production It is off to Europe for Sheila Hirschman, who sailed March 6 on the Samaria. She will be gone for about three months The department gave her a gala sendoff and all gifts were in keeping with the Bon Voyage age idea. We wish to say welcome to our new secretary, Joyce Feinman, also. to our new messenger Donald Rann. Our former messenger, Bob Rogers, is stationed at Camp hilnier, from there he will go to Indiana to the Army Finance School. Due to an oversight. we failed to welcome Dick Walker. the Reports Clerk. Here it is Welcome Dick! Prior to her wedding. Meta Heiberger, the blushing bride-to -be, received a big surprise one afternoon when she returned from lunch to find her desk decked with wedding presents. Gifts were chosen to help her along in her aim to be the cook of the year. Bob Garthwaite was honored at a bachelor's party held at Earle Harris's apartment. A beautifully arranged buffet table was the center of attraction. Amid these festive surroundings, Earle Harris poured. Joe Cunneff rendered a solo. and was accompanied at the piano by Perry Cross of -* oice of Firestone.-- Late in the evening Bob Garthwaite was showered with gifts for his new apartment. . . . We understand that a fine time was had by all. Radio Program -Jim Harvey's absence from NBC. due a hospital stay and operation, brings many wishes from everyone for a very speedy recovery. Paul Dumont enjoying the Daytona sunny shores of Florida Beach to be exact . . . on a month's Co- ordinators Section




NBC Chimes

vacation. All those who worked with and knew Ray Knight, writer with "Bob S Ra ." grieved over his recent death. Research and Planning -Though we can't get money from the Treasurer's office, we are fortunate to get one of their personnel as the newest member of our Ratings Section. We welcome Louise Kaciczak to the fold and hope she likes the altitude on the 5th floor. A big. belated. but bountiful greeting also goes to Laura Graham in the Planning Section. It must be true nice things come in little packages Congrats to Robert Daubenspeck who succeeded Richard Paige now in Sales! as Ratings Supervisor, and kudos also to Ray Eichmann replacing Bob as Assistant Ratings Supervisor. Bettye Hoffmann is very pleased with ber new apartment in Hempstead and she's having so much fun furnishing it. (For that. Salome gets my head without a dance Janet Pugarelli had her sister from Scranton. Pa. as a house guest one week. Ain't it revolting having to rise and shine while others can just turn over and snooze on. Happy to report everyone recovering fine from slight cases of seasickness due to abundant "wearin- of the green" on St. Patty's in 517 and 520. Hope the Easter Bunny is good to every body. Station Relations Last month it was mentioned that Grace Lynch bought a new convertible with red upholstery and went through Fairfield. Conn. honking her horn. It should now be noted that a friendly native saw and liked her upholstery and now Grace doesn't have to honk her horn any more. Beverly Durf ee. nee Badger. who was married last December is leaving us to become a Mother and we took her to lunch to celebrate the great event. Peggy Groover and her fiancé are down in Florida for a week enjoying the sun and Larry is meeting his inlaws- to -be. Correction of the last issue -Larry Owen still works for the company. Joan Hayes has finally learned how to drive and to prove her prowess at it drove her fiancé's brand new car part way to New York while he sat next to her and barked orders as though she were a Plebe. Poor Joan. she learned though. Lucy O'Leary has given up commuting from Conn. and taken a room in Brooklyn. The Big City always gets 'em! Doris Everitt and Teddy gave an

... I




open house party on Sunday. March


22nd. Fun! Stenographic We say hello and welcome to the family to- Betty Roman. Lucille Shore, Laure Speers and Elizabeth Leitner. Other than that, not one newsworthy thing has happened in Stenographic, which is quite an accomplishment for thirty -one girls. Better luck next month. Television Technical Operations Our enthusiastic skiers in Room 501 are still pursuing the hills of Vermont and Canada before Nature forces them to take to swimming Florence Herr lich returned from her vacation of skiing in St. Donet, Canada. and others including Alf e Jackson and Jerry Cud lipp are still taking those long weekend trips to the North. Claire Hillmeyer Gress has started housekeeping in Bayside. When asked if she had any trouble keeping her job and keeping house at the same time she answered "Oh, no, Arthur is a wonderful cook." Claire and Arthur +Il be moving into their newly built home in Westberry very shortly. Lots of luck to you both! The Beige of the flu has finally terminated and wonderful spring fever is taking its stead. Plans for summer vacations are beginning to take shape even at this early date. There have been quite a few physical changes in Room 501. With the TD's moved out and the supervisors moved in, Don Pike, Bill Ahern and Whitney Baston delight in their brand new separate offices -and they love it. While Mr. Rojas. our Operations Supervisor. is busier than ever. the girl- are in deep thought as to what color paint job they want in the office. The new set -up is good. and everyone is pleased. Steere Mathew, assistant Traffic Traffic manager. has just finished his third term as president of the Town Hall Club. Inc. and has been elected to the Board of Directors of the Club for a three -year term. Alice Weyrauther Jacobs' plans for a Floridian vacation have been changed by the stork who has scheduled an August flight to the Jacobs' domicile.



NBC Engagements Daisy \iarzano. Hollywood. to Robert Goodson John Titman. N.Y.. to Betsey Smith Arthur Angi lv. N.Y_ to Marjorie Marshall Joy SiegeL N.Y.. to Sheldon Ligshitz Ann Acciarito. N.Y.. to Mario Miccu. Jr. Rona Mound. N.Y.. to Erwin Drucker

`Via RCA' (Continued from page 9) electron tubes used in secret communications systems, jamming and anti jamming methods to garble enemy communications and to improve the clarity of our own, infra -red communications, and many others. With the end of World War 1I. RCA Communications began applying techniques developed during the war to the improvement of peacetime international radiotelegraph service. Greatly increased volumes of traffic were handled through the installation on many circuits of war- developed automatic tape transmitting equipment. Overseas teleprinter - to - teleprinter communication between the United States and many countries in Europe became a reality. Radiotelegraph service was expanded to 68 countries; radiophoto service to 30 countries. RCA Communications main transmitting station on the east coast is situated at Rocky Point. L.I.. N.Y. The main receiving station is at Riverhead, sixteen miles away. Supplementary transmitting stations are located at New Brunswick and Tuckerton. N.J. All arc linked directly with New York and are operated by remote control from the Company's Central Radio Office at 66 Broad Street. Incoming signals received at Riverhead pass automatically to the Central Radio Office. The main trans -Pacific office is at 28 Geary Street, San Francisco and transmitting and receiving stations are situated, respectively, at Bolinas and Point Reyes. Calif. Similar RCA installations are in Honolulu. Guam. Manila. Okinawa, Ciudad Trujillo (Dominican Republic) , Port -au- Prince Í Haiti , Havana í Cuba Transatlanic Radio Corporation), and Tangier. Stations in New York. San Francisco. Honolulu. Manila and Tangier comprise a trunkline belt of RCA semi- automatic relay points for transmissions around the world. How do you send a radiogram? In New York, Washington and San Francisco, messages may be sent most efficiently through one of the many traffic offices maintained by RCA Communications in conyenient locations. In other U. S. cities the local telegraph offices of Western Union accept and deliver RCA radiograms. However, when messages are filed with Western Union, remember to write, after the city of destination, the free routing indicator "Via RCA."

NBC Marriages Ralph Ginzburg. N.Y., to Lucy Turak Jeanne Pearch, Hollywood, to Dave Perry John Fengler. N.Y.. to Iris Horn Bill McMurray. N.Y., to Teresa Brukalo Irving Traeger, N.Y.. to Elaine Hart Meta Heiberger. N.Y., to Charles Wechler Robert Garthwaite, N.Y., to Barbara Chappell

Jack Sebastian, N.Y., to Holly Titman

NBC Births To Allen Robinsons, N.Y., a daughter, Holly Ann To Jim Damons, Hollywood, a daughter, Deborah Ann To Warren Reddens, N.Y., a son, Michael

Francis To Ralph Petersons, N.Y., a son, Todd Champlin To Jack Dillons, N.Y., a daughter, Valerie Jane To Paul Lunchs, N.Y.. a daughter. Nancy To Larry Weilands, N.Y., a son, Douglas John To John Wojtowiczs, N.Y., a daughter, Marie Ann To Julius Norths. N.Y.. a son, Steven Ira To Marvin Baimans, N.Y., a daughter, Joan Lisa To Fred Vierlings. N.Y., a daughter To Sol Benzas, N.Y., a son To Bob Daniels, N.Y., a daughter To Howard Atlases. N.Y.. a daughter To Andy Switzers, N.Y.. a daughter To Bill Hanrahans, N.Y., a son, Peter Charles To Roger Tuttles, N.Y., a son. Robert Bru°r

Úrtittn ?fuhrman San Francisco emploi ces are mourning the death of Bryan "Duke" Fuhrman. a member of the K \ßC -\ßC engineering staff

since 19.14.

Fuhrman reported for work at noon. Friday, March 13. and was standing at the master control board when he complained of feeling tired. He lay down on a couch in the engineering lounge and died approximately 15 minutes later of a heart attack. The 54-year -old widower is survived by son. James Fuhrman. and a daughter. Mrs. Elizabeth Roach, both of whom live in the Los Angeles area. Fuhrman was a native of Quincy. Illinois. From 1931 to 1942, he owned and operated a radio sales and service firm in Los Angeles. During the war, he worked for Lockheed Overseas Corporation as a radio instructor at an air base in Northern Ireland. He joined the engineering staff of KNBC in 1914 and recently was assigned to the maintenance department.

Chicago TV Tour (Continued from page 6) The first part of L tley's tour into WNBQ's nerve center, Master Control, consisted of an interview with chief engineer Paul Moore, who proceeded to explain workings of Master Control, Film Projection and Transmitter operation. Moore, however, became so absorbed in what he was saving, that he began using the hand microphone as a pointer, and his words were being trapped inside his gesturing fist. Utley calmly took the mike away from him, and said gently. "I'll hold this, Paul, while you talk." Recording techniques and methods were illustrated on the final program in a visit to the Recording Department. Head engineer Ted Schreyer was on hand to answer questions. The entire series of programs was under the direction of Joe Sperv, and was enjoyed most by Clifton Utley. who says he learns something new each time he visits "Inside NBC."



i nrnr

Ignatius L. Byrne. studio engineer in the TV Technical Operations -Film Department in New York passed away on Saturday. March 7. after a protracted illness. Mr. Byrne first joined NBC in December 1951 as an engineer in studio work. He was transferred to film operations in January of this year. Prior to coming to NBC. he worked with RC Victor in Camden and as an engineer with several radio stations in New Jersev. He served in the U. S. Navy Hospital Corps from 1946 to 1943. Mr. Byrne was just three weeks shy of his 25th birthday when he died. A native of Philadelphia. he is survived by his parents, who reside in that city.

NBC Chimes








r//// iii ®-_

Ili/ ///'Ij ,




Published monthly by and for the employees of the rational Broadcasting Company, 30 Rockefeller Plaza, Yew York City, New York.

Editor Edwardd Starr Chivies Correspondents Staff Administration: Joan Baird, Legal Department Eileen Tobin, Information Kay Henderson, Continuity Acceptance Ethel Pont, Controllers Warren Gherman. Controllers Ernestine Thomas. Treasurer's 1lary McNulty, Purchasing Ruth Johnson. N. Y. Personnel .Mary Heller, General Service T om Henry, Air Conditioning Charlie Atlee. Duplicating Bill Lynch, .Mai! Room Victoria Keator, Stenographic George Broomfield. Guest Relations

Radio and TV Networks: Ted Spritzer, NBC Hollywood Hank Williams, Press Department Honey Teeter. Sales Pat Gabanv. Adr. & Prom. lane Hendee, Radio Program Barbara Harlib, Stations Relations Marge Hadley', Traffic Joan Oury, Station Clearance Gloria Betros, Research and Planning Dorothy Poser, Sales, Planning Rose Homa. Tl' News. Special Events Pat Bowers, Ail -News, Special Events Jane Enuentraut, Radio Tech Operations Irene Prent =el, Merchandising Priscilla Whalen, TV Tech Operations Joan Flat!, Plant Operations Dolores Blye, Sound Effects Don Ellis. Broadcast Operations Lee Tucker, Staging Serrice Pat Powers, TV l'rogram, RKO Anne Koyce, Talent & Program Joan Lerinson, Program Services Vora Schock. Music Florence McMahon, Production Services

Owned and Operated Stations: Elaine Simpson, Spot Sales Don Richards, Administration Mary .McBride, W-\-BC -W.VBT Bill Cothran, K.\-BC Bob Pelgram, E\-BH Mary Karr. W 11.9Q- W.\-BQ Eileen McGinley. WTA11- W.\"BK Robert Adams, It RCATATW

Engineering: Marjorie Marshall, Engineering

Film Ditision: Terry Colasacco. Film & Kine Operations Beth- McLoughlin, Film Library Suzanne Salter, Admin., Prod. & Sales 2

The Couer



NBC Chimes

On the roof of the NBC Building in Cleveland. five employees of WTAMN BK learn about the micro -wave link there bubble -like housing in background from television engineer Steve Dombrady. This took place as part of one of the "station education" classes recently established by Hamilton Shea, general manager of the NBC outlets in 1

Cleveland. The girls are, left to right: Peggy Amsden, Jean McArthur. Joan Illingworth, Joan Murar and Kay Durbin, all of the \BC Cleveland office staff. For more news about doings in NBC's Owned and Operated Stations in Clev eland, see the feature story on pages 14 and 15 of this issue.

'Variety' and OhIo State Awards NBC's chairman of the Board- two NBC stations. two NBC programs and NBC as a whole were given awards in 1- ariet's 1952-53 Showmanagement published in April. Review, Brig. General David Sarnoff was y's dubbed ''General V ideo" in Variety's tribute- which declared that if there's_ a new excitement hovering over TV these days. he should be held account-

able. The saga of the RCA Board chairman." continued the Variety award. "spans the life story of world communications itself. but if the past year has witnessed new and even more challenging portents of an electronics future, if an electrifying tenseness permeates a TV industry alerted to still new worlds to conquer ifs been evident that somewhere around the corner these past few months the General has been

lurking." For "Outstanding AM -TV Operation," NBC's flagship stations in New York, WNBC and WNBT. were named to Variety's honor roll of Radio -TV stations.. WN BQ, NBC's television outlet in Chicago, was given a plaque award for "TV Station Showmanship."

Special Citations were given to two NBC -TV shows. "Victory at Sea." and

"Meet the Press." The National Broaäcasting Company, itself, was given a special citation, because, in the words of 1


"Any forthright appraisal of industry responsibility in terms of translating programming into a social force without losing sight of the entertainment or the educational values, and as a strictly out-of- pocket venture without benefit of sponsorship aid. must inevitably spotlight the multi-faceted conboth in radio and tributions of NBC television."


In a virtual sweep of the television field NBC-TV won four out of five first awards to network programs. and its stations took four out of six first awards to local stations, in the 17th annual American Exhibition of Educational Programs conducted by the Institute for Education by Radio-Tele-

vision at Ohio State University. The four NBC-TV programs winning First Awards were: "Meet the Press.-" winner in the public affairs category: "Watch Mr. Wizard." winner in the children and youth class; "National Farm and Home Hour," one of two winners in the special interest group category; "It's a Problem." one of the two winners in the special interest group category; A special mention was accorded "Medicine and the Mighty Atom" a one-time program produced by NBC TV in association with the American Medical Association. Two NBC MO stations also honored. WNBQ. Chicago. received a first award in the children and youth category for its show "Jet Pilot." and WNBT, New York. was given honorable mention in the children and youth category for "Through the Enchanted Gate." NBC affiliates. whose programs took first awards. were: WOI -TY-. Ames. Iowa; WBAL -T'-. Baltimore. Md.. and W -PTZ. Philadelphia. The Ohio State Institute gave a first award for radio to the NBC pioneer agricultural show. the "National Farm and Home Hour." for ''presenting a long -time. significant and important series of programs which appeals to a wide audience." Two first awards went to NBC affiliates KGW. Portland. Ore.. and WTIC, Hartford. Conn.



NBC News

Roniidnp.. NBC _%nniyersaries Important milestones in the histories of several top NBC shows are being marked these days. Three are long -time NBC radio favorites. and the fourth is a veteran in the comparatively young field of television. "Fibber McGee and Molly" started their 19th year as residents of radio's best -known street address. 79 Wistful Vista last month. Jim and Marian Jordan first were heard in their roles as Fibber and Molly on April 16. 1935. The 14th year of the "Telephone Hour" started on NBC radio last month, with bass Ezio Pinza as soloist. Donald Voorhees. who has been music director of the series since its inception. directed the Bell Symphonic Orchestra. In its 13 consecutive years of uninterrupted broadcasting. the "Telephone Hour" has offered an impressive galaxy of musical stars. On April 29. One Man's FamiIy- completed 21 consecutive years on NBC radio. The popular series. created and written by Carleton E. Morse, first appeared on NBC in 1932. Except for a few months when it was heard on another network. "One Man's Family has been an NBC presentation since it began. The "Kraft Television Theatre" celebrates its sixth anniversary May 6. In honor of the occasion. the four scenes : -lected as haying been the most outstanding in its eminently successful history will be presented. "Kraft Television eatre" is television's longest running dramatic program.

armichael to Star in aturdav Summer Series "Saturday Night Revue." a 90- minute variety program tarring Hoar Carmichael. will occupy the Saturday night ime spot which has been made a nation-wide viewing habit y -Your our Show of Shows.'' The summer series will be on the it 13 weeks. beginning June 6.

BC and Affiliates to resent 2 -Hour AM Show A vast new two -hour weekly program to discover and ighlight talent new to network radio will be launched by BC in collaboration with its affiliated stations beginning une 13. Four stations will participate in each broadcast. hich is called " \ew Talent. ESA.-

ob and Ray on New TV Series Bob and Ray. the two deadpan wits who hase been galing radio and television audiences on NBC for the ast two years. now have a new television series on Monday yenings from 7:30 to 7:45 p.m.. EDT. They are assisted y TV and musical comedy star Audrey Meadows.

Fibber and Molly are in their 19th year of contending with their famous closet.

N. 1". Mayor For NBC-TV

honors Evans 'Hamlet'

In an official proclamation. Mayor Vincent R. lmpellitteri of New York City. commended actor-producer Maurice Evans as the foremost interpreter of Shakespeare in our time." Evans made his television drama debut in the history making presentation of "Hamlet" on NBC-TV's `'Hallmark Hall of Fame" on April 26.

'Dragnet' Films Shot For Months Ahead An announcement sure to cause some hard swallowing among those of us who continually strive to get ahead of schedule in our work was made recently by the producers of "Dragnet." seems they have completed filming of "Dragnet" shows to cover scheduling of the series on NBC-TV through Nov. 15. This high -rated show probably has won more awards than any other program in the history of broadcasting. Jack Webb stars as Sgt. Joe Friday.

General Foods to Sponsor Rob Hope in 1933 -1954 General Foods will sponsor Bob Hope on the NBC-TN network for the 1953 -195-1 season and will continue sponsorship through the same period of his five -a -week morning radio show. The NBC star has been signed to make ten appearances on NBC Television on Tuesday nights from 8:00 to 9:00 p.m.. EST. sharing the time made famous by Milton Berle. NBC Chimes 3


NBC Wins 7 of 11 Peabody-

Presentations Made for Distinguished Radio and Television Achie' entent During 1952 Seven out of the total of 11 George Foster Peabody Awards for distinguished achievement by radio and television during 1952 were made to the National Broadcasting Company at a luncheon meeting of the Radio and Television Executives Society of New York in the Hotel Roosevelt on April 24. The remaining four awards were divided among other networks and stations. NBC -TV winners were "Ding Dong School," as the outstanding children's program. "Meet the Press,' as the out-

standing news program. "Alister Peepers" and `Tour Hit Parade," for outstanding entertainment. and "Victory ictory at Sea," which received a special award. \BC radio winners were The Standard Symphony," for outstanding entertainment through music, and Station WIS, NBC affiliate in Columbia. S. C., for regional public service and promotion of international understanding. This was the 13th successive year that Peabody Awards have been made, and the seventh consecutive year that

the presentations have been made at a luncheon meeting of the Radio and Television Executives Society of New York, and one of its predecessor organizations, the Radio Executives Club. The awards are designed to recognize the most distinguished and meritorious public service rendered each year by radio and television, and to perpetuate the memory of the late George Foster Peabody, a native of Columbus. Ga., who became a successful New York banker and philanthropist and, by special legislative act, a life trustee of the University of Georgia. Following are the texts of the cita tions to the NBC winners:

"Ding Dong School" NBC as Outstanding 1952 Children's Program -Simple, sincere, and unpretentious, this unusual example of the Chicago brand of television has achieved amazing acceptance by the nation's pre -schoolers and their busy mothers. The rapid justification of Judith Waller's faith in the television possibilities of straightforward teaching by study expert "Miss Frances" Horwich has not only amazed the industry. but also has raised doubts about accepted notions of "what the public wants." "Meet the Presse \BC as the Outstanding News Program of 1952 Co- produced by Martha Rountree and Lawrence E. Spivak. the television version of "Meet the Press" is an adaptation of a radio program begun in 1945 and awarded a Peabody Citation in 1946. -Adding the visual to the auditory. this television version extends and strengthens the values of "Meet the Press" in public enlightenment. Subjecting the great and the near -great to expert questioning by the best reporters. this excellent program makes news as well as reports it. It is in the best tradition of a basic relationship between a free press and democracy. "Mister Peepers" NBC for Outstanding Entertainment in 1952The portrayal by Wally Cox. a deI




Winners of the 13th Annual Peabody Awards were announced at the luncheon of the Radio and Television Executives Society at the Hotel Roosevelt Friday. April 24. The awards are for distinguished achievement in radio and television for 1952. Left to right: Standing: Robert W. Sarnoff, V.P. of \BC, President f the Radio and Television Executives Club; John E. Dreg. ry, Dean. Henry R . Grady School of Journalism. Lniyersity of Georgia. who announced the winners: Richard Shafto, general manager of WIS. Columbia. S.C. which won award for promotion of international understanding: Rally Cox. for NBC's "Mr. Peepers": Martin Agronsky. of ABC, who on an award for radio news: Edward Weeks. Editor "The Atlantic Monthly ". Chairman. Peabody Advisory Board. w ho presented the awards: Henry Salomon. producer- writer. for "Victory at Sea" on NBC: Jerry E. Lyons. V.P. of Willy -- Overland. for the N.T. Philharmonic. CBS; Seated: Dorothy Collins. for the "Hit Parade" on NBC: Lawrence Spivak and Martha Rountree, for "Meet the Pre - -". NBC: Dr. Frances Horwich. for "Ding Dong School" on NBC: T. L. Lenzen, V.P., Standard Oil of California. for the Standard Symphony on NBC: Lynn Poole. director of public relations. Johns Hopkins University for the Johns Hopkins Science Review on DuMont. o_


NBC Chimes



"Meet the Press"

-Victory at Sea" lightful comic spirit_ of -Mister Peepers has brought genuine pleasure to millions of viewers Mr. Cox achieves his comic effects not through bombast and commotion. but quietly and subtly. He is a genuinely funny man. His comedy springs from within himself. and it is infectious. "Your Hit Parade' BC for Outstanding Entertainment in 1952 -A long merited award for consistent good taste. technical perfection and unerring choice of performers When a hit song must be used for as often as 16 consecutive weeks. unusual ingenuity is required to keep the program fresh and original. This is a challenge which has never once defeated "Tour Hit Parade.' a model of charm and good taste. appealing to every age group. A credit to producers. sponsors. and the entire television industry. ..\ ictory at Sea" BC The Peabody Committee takes particular pride this year in making a Special Award in honor of "Victory at Sea. a series dramatizing the heroism and sacrifice in the great Naval engagements of World War II. In terms of primacy. credit should be divided between Robert W. Sarnoff. vice- president of NBC Film Division. for his unflagging support of such a costly project. and Henry Salomon. who originated the idea and for two years dedicated himself i







to the writing and production of the script. The skill in selecting and editing these 26 superb programs shown on NBC-TV calls for tribute to the editor. Isaac Kleinerman. and to the director. M. Clay Adams: and to Captain Walter Isarig for steering the production through Naval channels: to Richard Rodgers. who composed the original and magnificent musical score of 13 hours: and to Robert Russell Bennett who converted Mr. Rodgers' score to a full symphony orches tration and who conducted the NBC Orchestra through the performance. To all of there our heartfelt gratitude. This is one of those lasting achievements which I hope we shall be permitted to see again in years to come.

"The Standard Symphony" \BC for Outstanding Entertainment through Music. Radio and Television First_ outstanding once -aw_eek symphonic broadcasts over 11 Western states since Oct. 24. 1926. through which Standard Oil of California achieved a priceless public service: secondly. a radio series of highly effective education features for school children: and. latterly. a schedule of brilliant television presentations over Pacific Coast and Intermountain facilities. known as the Standard Hour. which also maintained the highest levels of production excellence. (Continued on page 23) 1



Top --Hit


below -31r. Peepers-

NBC Chime= 3

Report on Color Television Compatible System Proves Superiority in Field Tests Conducted by RCA -NBC A subject much in the limelight these days is color television. And right in the center of all the discussion are RCA and \BC. With good reason. too. The parent company and the subsidiary have for a number of years been exerting tremendous efforts and expending great sums of money to develop a color television system which would give the American public the finest possible TV programs in color and at the same time permit present owners of television sets to continue enjoying programs in black- and -white, if they choose. Perhaps the primary reasons for the present excitement about color TV were the hearings on the subject by the House Committee on Interstate and Foreign Commerce, and. coincidental with that. the demonstration of color television by RCA. Comments by the press and committee members on the demonstration were extremely favorable. both on the quality of the color and on the compatibility of the system. The aspect of compatibility is one of the key of the entire subject of color television. `imply stated, a compatible system is one which will give color TV sets color pictures, but which will also permit black- and -white sets to continue to receive black -andwhite pictures when tuned to the color transmission, without changes in the black- and -white receiver. The attitude of RCA on this matter is very clear. For a long time, the corporation has concentrated its efforts on the development of a compatible color television system. Before the House Committee on Interstate and Foreign Commerce recently, Dr. Elmer W. Engstrom, v ice -president in charge of RCA Laboratories Division. strongly recommended that the FCC immediately authorize commercial broadcasts of compatible color television signals. He went on to say that RCA is ready to begin the production of color sets for sale to the public and that NBC is prepared to inaugurate color broadcasts. Dr. Engstrom stated that RCA does not believe that the present FCC standards for incompatible color are satis-


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factory. because: "First. the more than 22 million black- and -white television receivers now in the hands of the American public. representing an investment by the public of billions of dollars. are 'blind' to incompatible color broadcasts. Second. the present incompatible standards are, in our opinion, unsatisfactory from a technical, engineering and commercial standpoint for broadcast use. "We knew from our own experience that the authorization of an incompatible system would be a mistake. Today, we are convinced more than ever that we were correct in our earlier conclusion that the only system which would succeed is a compatible all electronic system." Dr. Engstrom emphasized that broadcasting of compatible color television by RCA -NBC would not interfere in any way with the present service being rendered to black- and -white set owners. Nor would there be any with the broadcasting of incompatible color television by any other station. "RCA engineers are now working with the National Television System Committee to complete field tests of technical signal standards for compatible color television," Dr. Engstrom continued. "Rulings of the FCC require that field tests be completed before any new petition for new color television standards will be granted by the commission." Briefly, here is the way one field test, recently presented for the House Committee. worked: Pictures in full color were broadcast through the air from NBC's television transmitter atop the Empire State Building in New York and received at the David Sarnoff Research Center at Princeton. N. J. The transmitter, regularly used by VNBT Channel 41. operates under an experimental license. using call letters KE2\JV . when color television is being field -tested. The RCA color television receivers in use at Princeton were the result of many years of research and experimentation. They employed the remarkable RCA tri -color tube. which in

addition to reproducing color transmissions in full color, also reproduces standard monochrome transmissions in shades of grey. The receiver also incorporated the latest refinements in circuitry. The signal established under proposed specifications recommended for field testing by the National Television System Committee carries three streams of information black -andwhite elements of the picture, color details. and the accompanying voice or audible sounds all of which are transmitted simultaneously in one channel. six megacycles in width. Reproduced on the screens of the experimental color television receivers are pictures in full color. while pictures from the same transmission appear in black- and -white upon the screens of standard black- and -white television receivers, thus demonstrating the complete compatibility of the



RCA system.

Field tests have originated from RCA -NBC's newest color television studio in the Colonial Theatre in New

York City. Equipment there enables program versatility impossible in color television tests two years ago. Improved cameras and control apparatus are used. Tri -color tubes of several sizes and types have been developed. One type employs three electron guns in the base. Each gun provides a stream of electrons, one for each primary color of red. green and blue. These guns are controlled by circuitry to "paint" a full color picture on the face of the tube. The viewing face of the tube is coated with tiny phosphor dots arranged in clusters of three. one for each primary color. Each dot consists of a substance which glows in its particular color when struck by its scanning electron beam. Between the electron guns and the viewing screen is a shadow mask. This mask has tiny perforations so arranged that each of the three electron beams falls only its corresponding phosphor dots. RCA tri -color tubes of two sizes were demonstrated to the House Committee. One had a viewing face of about nine



twelve inches: the other about twelve by sixteen inches. The smaller tube had approximately 600.000 phosphor dots on its face and the larger tube approximately 1.000.000. RCA has invested substantial suns in the establishment of a pilot operation for tri -color tube production in its Lancaster. Pa.. tube factory. This manufacturing unit, which eventuallywill have a production capacity of 2000 color tubes a month. is expected to serve as the prototype for the esby

tablishment of factory facilities for large- scale. high -speed production. The ne.. RCA-NBC color television studio which was opened in March at the Colonial Theatre in New York incorporates advances based on field testing and experimental operations at the RCA -\BC color studio in Washington. D. C.. and at NBC's studio 3H in Radio City. The Colonial is designed to handle virtually any kind of color television show. its enlarged stage. ample facilities for lighting and scenery. and its complete electronic equipment provide not only a hub for potential color television network programs. but also a versatile setup for further experimentation and refinement of the new color art. The control room at the Colonial has three sections. One is the color TV control room. with monitor position for four cameras and all the electronic equipment for processing the color signals for transmission. The second section i` a standard black-and-white control room making this studio available for black- and -white as well as color work. The third section is the udio control booth. a standard reuirement for both t -pes of transmisions. Since early in 1951, a special group ecruited from the regular NBC staff as devoted its full -time efforts to the evelopment of color television broad asting. O. B. Hanson. NBC vice resident and chief engineer. has verall responsibility for the project. eporting to Mr. Hanson is the diector of the Color Television Systems evelopment Project. Robert E. Shelby: he assi -tant director is Andrew L. ammerschmidt. Reid R. Davis is echnical Operations supervisor for he color project and Vance Hallack is

)roduction manager. In addition to the full -time color taff. other NBC personnel have been

(Continued on page 23)

NBC -TV star Dolores Gray appearing before color television cameras in field -test of RCA system.

4111A114 TColonial Theatre

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signal- during tests arranged for House Committee. TN

'NBC Chimes

Salute to Sponsors



Firestone Tire &

Rubber Company Headquarters of the Firestone Tire Twenty -five years ago this year, one of the nation's great industrial enterprises. The Firestone Tire & Rubber Company. decided to use the new facilities of network radio to bring to the American public a musical program of the highest calibre. Happily. Firestone chose the National Broadcasting Company. which just the year before had established the country's first coast -to-coast radio network. Thus was begun a relationship which has continued for almost a quarter -century. making it the oldest program offered by the same sponsor for a continuous period over the same network. The original resolve was to present the finest music, played and sung by outstanding musical artists, and the program has never deviated from this course. A review of the guest lists for the past two and a half decades reveals the names of many of the very greatest personalities in music -Scipa. Crooks.

Martinelli. Melchior. Pinza. Traubel. and scores more. The program has, however, changed somewhat over the years. During the first ten Years. there was an orchestra of about 35 pieces. but since then it has been expanded to its present symphonic size. The first broadcast of `'The Voice of Firestone." on Dec. 3. 1928. featured Hugo Mariani as conductor. He was followed by a noteworthy group of conductors. including William Daly. 8

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Rosario Bourdon, Gustave Haenschen, Nathaniel Shilkret, Wilfred Pelletier and Alfred Wallenstein. The incumbent. Howard Barlow. took over musical direction of the show Oct. 11. 1943. Perhaps the most familiar aspect of the program is the theme music. "If I Could Tell You" has opened the program since 1941 and "In My Garden." the closing song, was introduced in 1932. Both selections were composed by Mrs. Idabelle Firestone, widow of Haney S. Firestone, the company's founder. The long and cordial relationship between NBC and Firestone is indicated by the fact that the radio director of the show. Edwin Dunham of NBC. has been in that position for 16 years, and Walter _Myers. of the NBC Sales Department. has been handling the Firestone account for 17 years. A program that can retain basically the same format for almost 25 years and still remain one of America's most beloved shows surely must have found a near -perfect formula. This, however. has not meant that Firestone has stood pat. In fact. "The Voice of Firestone" has a well- deserved reputation as a leader in new ventures. On March 22. 1948, it became the first commercial musical program to be televised. and set another record on September 5, 1949. when it became the first sponsored musical simulcast. Since then


Rubber Company in Akron, Ohio. Firestone has continued to use the facilities of both NBC radio and television, a combination which several other major sponsors have recently found highly successful. Moreover, Firestone became the first sponsor of a television network show when it presented a series of educational films on NBC in 1943. The company that has set these broadcasting precedents is one of the most fabulous industrial organizations in the world. The story of the founder, Harvey S. Firestone. Sr., is the perfect representation of the American success story. and the growth and development of his company is a vivid example of the workings of the free enterprise system. What is today the world leader in the rubber industry an organization with factories and plantations all over the globe, employing more than 70.000 people, was, in 1900. a venture with a working force of 12 men. set up in an abandoned foundry building in South Akron. Ohio. In 1900 Harvey S. Firestone arrived in Akron from Chicago, where he had been local manager of the Consolidated Rubber Tire Company. Although eminently successful in Chicago, he was restless. He had capital and ideas and wanted to go in business for himself as a tire manufacturer. The opportunity came to him that year, when he joined


with four other men to form a company to produce a "sidewire tire," which was a new means of keeping solid tires

from tearing away from their anchorage on carriage wheels. On August 3, 1900, a charter was issued to The Firestone Tire & Rubber Company, of which Harvey S. Firestone was vice- president and general manager. Then, the horseless buggy was a novelty, and the primary market for solid tires was the horse -drawn vehicle. As the automobile became popular, along with it came a need for better cushioning, which the solid tire could not give. This was when the pneumatic, or air -filled tire came into its own. During the first years, socalled clincher rims were used to hold the tire onto the wheel, but with that method, tires would slip on the rim and tubes would be pinched. Harvey S. Firestone perfected a new type of mounting, the first mechanically fastened straight side tire. Another problem of the early pneumatic tire was the matter of skidding. The early casings were made with smooth, round treads. Firestone was the first to produce an angular rubber non -skid tread, upon which the words "Firestone Non- Skid" were molded. Another important development by Firestone was the first balloon tire, which was developed into the present day super -balloon.

The age of motorization was under way. One of the few useful by- products of the first World War was the rapid development of the truck, and the expansion of its use, made possible by

pneumatic tires, continued after the conflict. In the twenties, Firestone balloon tires were the sensation of the automotive field and the demand for Firestone tires was tremendous. However, restrictive arrangements on price and supply made by foreign controllers of the raw rubber supply were seriously

hampering American manufacturers. Harvey S. Firestone waged an almost single- handed battle to have those restrictions removed and launched a campaign crystallized in the slogan, "Americans Should Produce Their Own Rubber." As a means to that end. Firestone developed rubber plantations in the little republic of Liberia, on the African Gold Coast, which is today a great source of high quality raw rubber. The search for. and the establishment of, the Liberia operations, were carried out under the personal direction of Harvey S. Firestone, Jr., son of the founder, who had joined the company in 1920, after his graduation from Princeton. This young man, who in later years was to take over the reins of the organization had his first contact with the business when. at the age of five, his father lifted him up in his

Howard Barlow has conducted the Firestone orchestra since 1943.

Harvey S. Firestone, Jr., Chairman of the Board of Firestone Tire & Rubber Company. arms so he could pull the switch that set the first Firestone factory in operation. This life -long relationship came to a climax in 1941 when Harvey S. Firestone, Jr., took over as president, and in 1948, when he was elected chairman of the Board of Directors. Thanks to efficient management, Firestone not only weathered the depression, but even managed to make a profit of over five million dollars in 1932. One of the major new developments of the thirties was a greatly improved farm tractor tire. Firestone also was opening new plants at home and abroad. A sad day for the Firestone organization and for all American industry was Feb. 6. 1938, when Harvey S. Firestone, the founder and builder of the company, passed away. The following year, war clouds were on the horizon and Firestone moved ahead with the development of synthetic rubber. The foresight of this was seen when war cut off imports from rubber -producing Southeast Asia. As America's industry converted first to defense and then to war production, Firestone devoted all its facilities to military tires, self-sealing fuel tanks. bullet -proof tires, Bofors guns, de -icer strips for planes, and scores of other vitally- needed products for the prosecution of the war. In the years after the war, Firestone reconverted for the needs of the nation and the world at peace. New and improved products were developed, with increasing emphasis on the field of plastics. However, with the outbreak of the Korean conflict and the increas(Continued on page 22) NBC Chimes 9

First Blakeslee Award to Wade Arnold NBC Executive Producer is Recipient of Heart Association Honor for his Radio Documentary Wade Arnold, an executive producer for the National Broadcasting Company, was named as the first winner of the American Heart Associations annual Howard W. Blakeslee Award of 51,000 for outstanding scientific reporting in the field of heart and blood vessel diseases. Dr. H. M. Marvin, chairman of the American Heart Association's Awards Committee, said in his announcement that Arnold had been selected to receive the award "for his creative achievement" in writing and producing "Only One to a Customer." a documentary radio program on heart disease broadcast over the NBC network last year. The Blakeslee Award was formally presented to Arnold Friday evening, April 10, at the annual dinner of the American Heart Association in Atlantic City. New Jersey. The Award was established last year in memory of Howard W. Blakeslee, the late science editor of the Associated

Press and founder of the National Association of Science Writers, who died of heart disease. It is to be presented annually "to the individual whose crealive efforts in any medium of mass communication are judged to have contributed most to public understanding of progress in research, and in the prevention, care and treatment of heart and circulatory diseases." Arnold's radio program was selected as the best among many entries from all media. "Only One to a Customer" was one of a series of programs on medical research presented jointly by NBC and the Health Information Foundation under the general title. "The Endless Frontier." It was originally broadcast nationally over the NBC coast -to -coast network and subsequently over 625 independent stations. Selecting Cleveland as the locale for his broadcast. Arnold set up a tape recorder at various centers associated with research. treatment and rehabilitation, and interviewed distinguished

workers and investigators in the cardiovascular field. The program dealt with the employment problems of cardiacs as handled by the Work Classification Clinic of the Cleveland Area Heart Society, an affiliate of the American Heart Association, and it brought the listener into an industrial plant to learn at first hand some of the factors of rehabilitation. The broadcast also traced progress in heart surgery, including the artificial heart in action, advances in high blood pressure research, the development of diagnostic equipment, and rheumatic fever prevention through the use of penicillin. Arnold pioneered in the documentary radio technique when he first joined the NBC Script Division in 1930. Three years later he returned to Knox College in Galesburg. Ill., his alma mater, as assistant to the president. During World War II, Arnold served for a time as director of radio for the National Office of Civilian Defense in Washington, D.C. He returned to NBC in 19-14 as assistant manager of the Script Division. Today he is an executive producer at NBC, working chiefly in the field of public affairs and education. He has been associated with several other documentary programs which have won awards and citations, including the weekly series titled "Living." from 1948 -1951. a period that is believed to represent a record run for a documentary series. He was producer of the "NBC Theatre" when it received the Peabody Award in 1950. Establishment of the 51,400 Blakeslee Award was made possible by the Industrial Publishing Company- of Cleveland and the Robert Z. Greene Foundation of New York City.

To Podium Nov. 7 Toscanini to Return

Dr. H. M. Marvin. Chairman of the Awards Committee of the American Heart Association. presents the first annual Howard W. Blakeslee Award to Wade Arnold, executive producer of NBC. 10

\BC Chimes

Frank White. president of NBC. announced that Arturo Toscanini has accepted the invitation of NBC to return to the podium of the NBC Symphony- Orchestra for the 1.953 -54 season. This will be the 16th complete season for the 86 -year old conductor.

TV Fellowship CoIIlp)etition open The second annual competition for the V XA M Teley i =ion Fe low ship for graduate study at Johns Hopkins L niver =ity for '53 -'5-1 has been announced. Open to anyone now acti,ely engaged in television. it carries a stipend of from ß4400 to S61M00- with no tuition charges. Deadline for entries is May 13.

It was set up so that one mature person of high s tanding may have nine months free from professional duties to pursue special studies of his own choosing which will add to his effectiveness upon return to his regular work. In the event that an NBC employee won. he would be granted a leave without pay for the duration of the Fellowship. Application forms may be s ecured from D. A. Rutledge. NBC Employee Relations Manager.

President of tiBC =h ing historic microphone= to President of the United States at White House.

Shiite Presents 'Ike Mikes' To President Eisenhower Two RCA uniaxial microphones that President Eisenhower used during the election campaign were presented to him by Frank White, NBC president. Mr. White also gave him two reels of kinescopes showing the inauguration ceremonies and parade as well as the inaugural balls. Mr. White discussed proposals for telecasting White House news conferences with the President and his news secretary, James Hagerty. Accompanying \Ir. White during his 9:15 a.m. call were Frank Bourgholtzer. recently named to head the NBC Paris bureau and Raw Scherer. who succeed_ Mr. Bourgholtzer as White House correspondent for NBC. The

President wished Mr. Bourgholtzer good luck on his three-year mission and welcomed Mr. Scherer. The two tiny microphones used by the President in his campaign are known as -Ike Mikes" by NBC engineers. They were mounted on a plaque bearing the inscription: The Eisenhower victory microphones. A memento of a 50.010 mile campaign tour beginning Sept. 4. 1952. to Nov. 4. 1952. National Broadcasting Company." The model 823 microphones were the only ones used fcr radio-TV -newsreel- public address pickups on much of the campaign.

KNBC Show Meet= Emergency Call

March 23. An East Bay couple had left home by auto on a vacation trip to Missouri when the wife's mother suffered a stroke and was pronounced in critical condition. The local sheriffs office asked assistance from the Highway Patrol which in turn called on K\BC. An emergency call was immediately broadcast by John The Voice" The call was heard by the vacationing man and wife and within 15 minutes of Bowles' announcement were in touch with their home.

E N BC's Public Service -Voice in the Night" program met with almost immediate response to its first airing of an emergency call. In cooperation with the Highway Patrol. the program features a service whereby emergency call= are broadcast to Bay Area resident` who are away from their homes. First test of the unique service came early in the morning of Monday.

(Sann Dunn Gano Dunn, a member of the Board of Directors of NBC and RCA. and president of the J. G. White Engineering Corporation, died on April 10 after a brief ill ness. He was 82 years old. President of the White firm since 1913. \Ir. Dunn directed many outstanding engineering and construction proects. including the L . S. Naval Oil Base at Pearl Harbor and 13 trans -oceanic radio stations. He had the unique distinction of receiving from Columbia University in 1391 the first degree in electrical engineering awarded in this country. He laL attended RCA Institutes and held a first -class commerical radio operator's license. He was the former president of the American Ins titute of Electrical Engineers and a member of the late President Roosevelt's Science Advisory Board. He was a fellow of the ÍRE. New York Academy of Sciences. the Royal Microscope Society and was honorary secretary for the U. S. for the IEE of Great Britain. He received many honors. including the Thomas A. Edison Medal. Hoover Medal of the National Engineering Societies and others.

NBC Chimes 11

The Picture Story

Chicago's new team of Athletic association officers: standing. Herbert Lateau, president; seated, left to right; are Dic Steele, 1st vice-president; Polly Schlimmer. 2nd vice- president: Ann Evbel, secretary, and Eric Danielson. treasurer. They were inducted at the Chicago employees' annual Spring Spree dinner dance and party. which was held April 9 at Henrici's restaurant in the Merchandise Mart.

Jack McElroy. of KNBH Hollywood. is seen here with his first day's catch of marlin and bonita. in Mazatlan. Mexico, on a recent fishing trip. 12

NBC Chimes

On May 3, "Kukla, Fran and 011ie" presented their annual circus show. Roustabout Oliver J. Dragon is seen here stepping back to watch the raising of the "Big Top." He also was induced into singing one of his starring roles.

Dick Connell. center. Employee Services supervisor in presents trophies to Dolores Blve and Tom Nolan. top players in the AA Tennis Tournament.

N. Y..

At NBC New York

New York Spring

Dance Set for June The biggest dance in the history of

\BC New York Hill be held on Friday.

June 5. in the Grand Ballroom of the Hotel Roosevelt. 35th Street and Madison Ave.. in New York City. The affair starts at 9:0) p.m. and till last until about 1:00 a.m. NBC New York regularly has a spring hop. but this year's edition is slated to outdo anything previously held. The Dance Committee and Employee Services are shooting for a record attendance and to this end have contracted for a top -notch twelve piece orchestra and have scheduled a program of entertainment by some of our greatest stars. A stack of valuable door prizes will await some lucky The cost of the tickets u-ill be 51.73 for employees of NBC. The same prices will apply for guests of employees. Tickets Neill be on sale at the Employee Services office. Room 729. RCA Bldg., or they may be obtained from a member of the Ticket Committee, one of whom will be in every major department in the New York office.

Greater N.Y. Fund Drive Starts in May NBC New York is now preparing to launch the 1953 Greater New York Fund drive. which will run from May 15 to May 29. Drive captains in each department will visit each employee to remind them of the tremendous vs ork the Greater New York Fund does for the metropolitan area and to ask their help in the drive. The Greater New York Fund gets money only from fund drives among mployees of companies and therefore here is no opportunity to contribute at orne. The Fund Campaign is perhaps New York's most important appeal beause the Greater New York Fund epresents virtuall y all of the city's oval charities. combining 323 separate ppeals into one. once a year.


Have you given your pint of blood to the ed Cross yet this year? It's needed des ately. Make your appointment with the ed Cross to donate now.

Judges reluctantly rejected the entry of J. Fred Muggs. animal news editor on "Today." for the NBC dew York beauty conte -t on a technicality. but old Mugg= is bearing up pretty well in spite of the turn -down. He'seen here with his pal. Dave Garroway. admiring his first birthday cake.

Contest Under \\ ay to Select `New York's Miss NBC' The contest to select New 1 ork's Miss NBC of 1953 is now on. Announced in April, the competition is already vigorous to determine who will win and receive a slew of valuable prizes and appearances on "Today." the Tex and Jinx TV shows. the Herb Sheldon show. the Richard Willis show, the Morey Amsterdam show. and Gene Ravburn's radio show on

at which time she will be crowned -New York's Miss NBC of 1953." The rules of the contest are: 1. Contestants must have been on NBC's- regular payroll on April 1, 1953. 2. Each contestant must be sponsored by a member of the National Broadcasting Company. A contestant may not sponsor herself.


Here's the way the contest works: Entry blanks were distributed to all New York employees. inviting everyone to "sponsor" their own choice. A photograph then is taken of each con testant and a distinguished panel of judges. including John Robert Powers. Jinx Falkenburg McCrary, Dave Gar roway, Gene Rayburn. and the well known illustrator. who was for ten years selection committee chairman of the Miss America contest. Russell Pat terson. will select the five outstanding contestants. Pictures of the selected five will then be posted on all bulletin boards in the New York office and ballots will be distributed to all employees. The name of the girl receiving the most votes will be announced at the New York Spring Dance at the Hotel Roosevelt on June 5,

'53 Red Cross Drive In N.Y. Break: Record: The annual Red Cross drive in the New York office was a smashing suc cess this s ear. NBC employees really came across and rolled up a total of more than $ 2000. which is over 5600 more than 1952 and breaks all previous NBC New York records. The drive ran from \larch 30 to April 10 and 61 percent of the employees participated, in contrast to last year, when just 36 percent donated.

Major credit for the success of the drive goes to the drive captains from each department. who did a great job of actually going out and seeing their people and selling them on the needs of the Red Cross. NBC Chimes 13

Scattered car= indicate the force with which two speeding passenger trains collided with a derailed freight train near Conneaut. Ohio. killing 21 persons and injuring 49. (United Press photo)

WTaDI -W\BK Scores `Beat' on RR Wreck NBC Cleveland First on Scene of Conneaut Tragedy; Staff Works 'Round Clock to Present News Quick action and long hours without sleep on the part of the WTAM -WNBK news staff in Cleveland enabled NBC locally and nationally to get a real "beat'' on the March 27th weekend vyreck of three New York Central trains near Conneaut. Ohio. First news of the wreck carne to news editor Edward Killeen shortly before eleven p.m. After first alerting NBC's Cleveland -based television newsreel cameraman Bob Blair. Killeen wrote a bulletin for Cleveland \BC radio and television listeners. At the same time. Killeen informed Edward Wallace. director of News and Special Events for WTAM -W \BK. who called in staffers Sanford Markey and Neil Flanagan. both of whom had already put in eight -hour shifts on Friday. Another call was placed to WTAM engineer Wilbur Kost at his home in Mentor. Kost was alerted to be ready for a flying trip to Conneaut. scene of the wreck. Markey. in his own car and equipped with the self-powered "Mini tape," and Flanagan and Kost. in the 14

NBC Chimes

By Feil Flanagan NBC mobile unit, raced to the scene to give Cleveland and the nation the first on- the -spot reports from the tragedy. Serving as runners for Markey and Flanagan were television s t a t i on

W\BK's staffers Charles Dargan and James Bell. In less than two hours. Cleveland NBC-both radio and television -was at the wreck. more than 70 miles from Cleveland. Cameraman Blair was the first arrival and shot several hundred feet of night film that became the first shown to any television audience anywhere. Difficult technical problems stood in the way of getting Blair's Min on NBC television's Channel Four early Saturday afternoon. Wallace back in Cleveland called in laboratory personnel to process the Blair film when it arrived. Again this required rousing someone from bed. WNBK's film director Albert O'Deal also was routed from bed to handle the tedious

and exacting job of cutting and splicing the Blair film when it had been processed. This done. a four-minute special telecast was written by news editor Windsor Smith and sent to the full NBC television network through the voice of announcer Joe Finan. On the radio side, Markey with his portable minitape" and Bell. serving as a runner, covered the wreck scene itself. about a mile and a half from any paved road and a quarter to half mile from either of two mud roads tha were completely impassable by an al most steady rain throughout the nigh Flanagan, engineer Kost and Dargan took their recording equipment to the Brown Memorial Hospital in Conneaut. closest hospital to the wreck. There. in hallways. emergency roo and wherever there was room. record -' ings of nurses. survivors. Red Cross officials and volunteer rescue workers were taped. Between them. Flanagan! and Markey taped enough on- the -spot material to provide the network with, a two-minute feed at eight Saturday j


morning, a similar on- the -spot feed for a locally produced radio news show at the same time, and a full half -hour of taped material was fed the network in New York via a closed circuit broadcast. That material was for use on NBC's "Today" and local radio news shows in New York. While Flanagan and Markey had spent the night at the scene, Wallace, Killeen and Smith manned beeper phones, getting recorded conversations from survivors and eve -witnesses to the tragedy. These, too, were the first eye- witness reports to hit radio. Killeen, from Friday afternoon at four, until Saturday morning at eight, never letting the wreck story, nor the other radio and television news shows he was writing, get ahead of him. (Continued on page 22)

est Elected Member of NBC Board of Directors W

Election of John K. West as a member of the Board of Directors of the National Broadcasting Company was announced last month by Brig. General David Sarnoff, Chairman of the Board of RCA and NBC. Mr. West is vice president in charge of the Western Division of the National Broadcasting Company with headquarters in Hollywood. a post he has held since 1950. General Sarnoff said that Mr. West's election to the NBC Board of Directors was not only in recognition of fine performance of his duties, but also of the growing importance of the West Coast in radio and television broadcasting. Mr. West has long been associated with RCA, having been engaged in sales, advertising and public relations for the RCA Victor Division beginning in 1930. He was named vice president in charge of Public Relations for the RCA Victor Division in 1947. Prior to this, Mr. West served as district manager of RCA Victor in Philadelphia, New York. Pittsburgh, Cleveland and San Francisco.

Mr. West is 45 years old. He is a native of Charleston, W. s a., and attended the local schools and Wesleyan University, Middletown, Conn.

John K. West

NBC Reactivates Tuition Payment Plan Neil

Flanagan, of WTAM News Staff

As a supplement to its over -all employee development and training program, NBC is reinstating its practice of assisting employees in payment of tuition for courses taken in connection with their assignments in the company. Effective May 1, NBC will pay tuition fees to an employee up to a maximum of $50 a semester, and not to exceed $150 in a calendar year. This payment will be for such courses as in the judgment of the department head or station manager and the director of Personnel will result in immediate benefit to an employee by making him better able to perform his present assignments, or by qualifying him for transfer or promotion to a position, when such would be in a logical avenue of advancement within a reasonable period of time Courses will be approved for any recognized educational

institution. '.dward Wallace, left, W T A M i'NBK News Director, and Sanford larkey, WTAM -WNBK News Ed'I


When it is recommended that an employee take advantage of this policy, the department head or station manager will forward to Personnel full details

on the proposed course. If it meets the requirements of the plan, the employee will receive an advance equaling the cost of the course up to S50. That amount will be repaid by the employee through five equal payroll deductions beginning with the pay period following the advance. These deductions will be refunded to the employee six months after completion of the course, as long as he received a passing grade or better in the course for which he enrolled, and is still employed by NBC.

New Saturday Night TV Lineup Here's our new lineup of top television shows for Saturday night, which went into effect April 25: 7:30 to 8:00 p.m., EDT: "Ethel and Albert." 8:00 to 8:30 p.m.. EDT: "My Hero." 8:30 to 9:00 p.m.. EDT: "The Original Amateur Hour." NBC Chimes 15

Ray Scherer 's Fish Store

In This Corner Kay 1-lardesty In introducing this month's "NBC West Coast Personality of the Month," we have reversed a procedure that has been going on for several years. It was our pleasure to interview Mrs. Kathryn Brandon Hardesty, who handles personnel work in Hollywood under Lew Frost. director of Public Relations. In this capacity it's usually Mrs. Hardesty who conducts the interviews. But for the nonce. at least. the shoe is on the other foot and we present our interview of the lovely known to all as "Kay." Kay is a native of California. where she was born on Dec. 3. 1899. in the coastal city of Ventura. She attended elementary and high school in Ventura where she excelled in everything she tried. From sports to music she was tops. As a member of the school tennis team for four years she entered many tournaments and even teamed with her instructor for prominent mixed doubles matches. She was staff pianist for the school orchestra for four years; starred for three years in the school's annual play: and shared honors with another girl as the class

valedictorian. She continued her education at the University of California. where she studied economics for two years. She also took courses in secretarial work from two prominent business schools in the bay area of San Francisco. And only recently she attended evening classes at the Los Angeles City College where she studied business. semantics. personnel management, and supervisory training for women. Her business career really in 1922 when she was named to the political post of Deputy Auditor and Recorder for Ventura County at the tender age of 22. She held this position until 1925. From 1925 to 1928 she held clerical and secretarial positions with a federal land bank and oriental import firm in San Francisco.


NBC Chimes

Then on Jan. 5, 1928. only nine months after the opening of NBC's Western Division in San Francisco. she began a career with the company that has lasted for over 25 years. She joined the then small staff of approximately 30 people as secretary to the auditor and chief bookkeeper. Eleven years later, she was transferred to the new Hollywood headquarters for NBC as payroll supervisor under F. V. Del lett. From 1942 to 1944 she served as cashier and then was promoted to the personnel office in August of that year. Kay is a former vice -president of NBC's Athletic Association and currently is a member of the Executive Management Committee of the Holly wood Studio Club, under auspices of the YWCA. She is also a member of the Los Angeles Urban League and as such participates in educational and vocational conferences with local high school groups. She is married and resides in Bur hank. California. the site of NBC's new, mammoth TV studios. She loves to dance and considers her study of the Latin -American rhythms and dances as a favorite hobby. As an ex- tennis star. she continues her racquet work on the badminton court. She likes all tennis. swimming and skating competition. though now as a spectator. Her hobbies consist of gardening. music and her job her job. because she takes great pride in watching and helping the young people. whom she has brought into the organization. as they develop and progress with the company. On Jan. 5 of this year she was honored by the company for 25 years of continued service. Thus, "Kay" Hard-


Ray Scherer. NBC's newly- assigned White House correspondent, ordinarily writes and airs the five- minute "White House Correspondent" series over WRC. However, while Scherer was covering President Eisenhower's Augusta vacation. news editor Jack Con nolly prepared and broadcast the following script: "The newsmen who go along with the President are generally busy trying to keep up with the Chief Executive. Once in a while they get a break like. when Mister Eisenhower is on the golf course, newsmen have to wait till he's finished. That means several hours to while away playing cards urging the home office to send more money and perhaps re-hashing campaign stories. "The Augusta Chamber of Commerce and some of the civic leaders realized spare time of that city would hang heavy on the hands of the they also realized that newsmen stories going back to newspapers and radio stations had been pretty generous in acclaiming the sunshine and recreational facilities of Augusta. So they treated newsmen, photographers and members of the White House staff to a `day on the town.' Lady memhers were taken sight- seeing. The men had a choice of golf or fishing and it was about equally split. "Your White House reporter Ray and Scherer does not play golf though he's a former Navy Man he's never wet a line in quest of a fish. Tennis and basketball are the games of the rangy Scherer. He thought he ould look less conspicuous fishing than playing golf so he went along with the fishing experts. Power boats took the reporters and staff members out on the huge reservoir at Clark Hill Dam near Augusta. From noon to five yesterday. the group enticed fish in the well- stocked reservoir. The experts talked about lures and spinners


- -

- -



(Continued on page 23)

esty ranks only behind Mr. A. H. Saxton, manager of Technical Operations. as the longest employed person in the Western Division.

People and Places WMAQ, WNBQ, Chicago New arrivals here in Chicago are Lynn Koykar, secrctary in the network Advertising and Promotion office; Beverly Boyd, billing and collections clerk; Jean Paxson, chief accounting clerk, and Dorothy Cornell, secretary in the General Office. Staffers hired for the daylight savings time operation include announcers Lee Bennett and Jim

Hamilton, assistant booking supervisor Ron Edwards, and engineers Augustine Spano, James Thornton, Albert Fueyo. Albert Steinbach, Paul Fallon, and James Ilulqueny. Steward Carr has taken over as Merchandising supervisor of the Midwest Division, replacing 'Matt Barnett, who left to join WWJ, Detroit. TV director Alan Beaumont has left NBC Chicago to manage a new television station, WMTV, in Madison, Wisconsin.

WTAM, WNBK, Cleveland Fred Foard, an assistant director. taking an early vacation in and around Chicago. Gone in the same direction for a few days is Charles Kent Dargan he'll be spending nine days in Pontiac, Michigan. Alan Southmayd takes a new posiion as film director at WFMY. Youngs town, Ohio. Agnes illichnay, who was secretary in the Film Department. akes over his old job as film editor. =lack Beatty of the same department aved his pennies and bought an Oldsmobile. Then he found out he had nherited a Mercury. If it rains it ours. Carol Williams cutting a mean figure t the Company square dance. Carol is eing kept busy these days with a new luplicating machine called "Suzie" in he mailroom. The new social chairmen. George yr and Rosemary Bartlett, started heir term with a wallop. About 100 ,embers of WTAM -WNBK ate pan akes and sausages and square danced fterward. We are all for more Saturay Night Jamborees. "Wild Bill" .11cCazv resuming his ,osition as assistant director in Cleve md after a seven months leave of bsence to attend the Royal Academy f Dramatic Arts in London. The


transportation system in England and Bill's ideas on dating didn't jibe. "Ace Beckman" Gene Harrison getting ready for the sailing season along with Fry Palmer in the Accounting Department. Jean Vokoun in the TN Program Department excited about an oncoming trip to Washington, D.C. the end of the month. John Ziegler, director -producer. having a ball fixing up his darling home. Ruth Armold reports she is enjoying her full time house duties very much. She was formerly secretary to Mr. Shea, general manager here. Peg ,4msden succeeded Ruth. lllarquita Spencer, formerly a secretary at U. S. Steel, joins the WNBK staff as secretary in the TV Engineering Department. Charlie Philips, TV sales director, is the man to see on "Hot Tips" in the racing line. All kinds of forms prominently displayed on his desk. Ken Shaw of the same department breaking grounds for his new home. Joe Bova doing a nice job as Banion in "Mister Roberts" at Cleveland's Playhouse. NBC Cleveland glad to see _fern (Bertko) Barr back at the studios. Jean is helping Joe Bova with hi'; paper work. Caroljean Velotta from NBC. N. Y. an Easter visitor here. "CJ" formerly worked on the switchboard here in Cleveland.

KNBH, Hollywood Joan Gowanlock, production department assistant, may soon start a new career. Overheard while singing by an NBC radio network executive, she was given an audition recording session with Robert Armbruster who has great hopes for her future. More auditions are scheduled soon. Dorothy Seltzer plans to leave her job as secretary to Don Norman soon, much to everyone's regret. Dotty will go into partnership with her brother in Bucks County. Penn.

Pat Jones is taking a short vacation before the birth of her first baby... . Director Marc Breslow has joined the station's sport car club by acquiring a snappy new MG speedster.... Harmon

\elson taking Spanish lessons in preparation for his vacation to Mexico this summer. Frances O'Farrell, film department secretary, married director- producer Robert Eley. They will spend their honeymoon on a trip that includes Las Vegas, Lake Tahoe, Yosemite and San Francisco. Jack .McElroy made all the KNBH fishermen envious by taking a week off from his TV program, flying to Mazat Ian, Mexico, and landing 17 marlin in 4 days of fishing. His catch averaged 170 pounds per fish. An extensive remodeling job on KNBH's receptionist's room starts soon under the, direction of Ted Rich. Leila Turner has taken duties of recep!ionist. A recent discovery revealed that Gene Terrell is a third generation Californian a real rarity. Both her grand parents came West on a sailing vessel around the Horn. Secretary Joan Grabowski announced her engagement to cameraman Allen Farnum. They will spend their honeymoon in New Orleans after their marriage in May.


KNBC, San Francisco Welcome to new San Francisco employees Barbara Turner, of the KNBC Record Library, Muriel Joe:, of Television Spot Sales, and Billee Short, of A1' I Spot Sales.

WRC, WNBW, Washington Helen Adams, promotion department, visited The White House on March 24 to see a personal friend. Philip Young, at his swearing in cercmonies. Mr. Young was appointed new head of the Civil Service in Washington. Miss Adams was quite thrilled to shake hands with President Eisenhower. clarion Davis, general accountant. has her head buried deep in the books these nights. And we don't mean the accounting ledgers. She's "boning up" for the CPA examination in May. Irishman -pianist Eddie McIntyre was greeted on St. Patrick's Day a sight that turned him green. When he arrived at the studio on the 17th he was greeted with his Steinway-painted a bright orange. He took one look and declared the piano was "unplayable." Turncd out it was just the first undercoat of paint. Just before March 15. WRC had a couple of income tax experts on a speNBC Chimes 17

cial program explaining the income tax laws to listeners. The program ended shortly before schedule and a music "fill" was necessary. The music turned out to be: "Nobody Knows the Trouble I've Seen." "Lost in a Fog." "Life Is Just a Bowl of Cherries." and "I've Got Five Dollars." Fritz Baker, music librarian. swears it was just a coincidence! Walter's Francis Congressman daughter. Barbara. was recently transferred to the \\ RC -R NBR newsroom. She formerly was a receptionist for the stations. W RC's morning man. Bob Reed. is not only getting established in Washington with morning radio audiences. He's also getting well established at his home on Rosemary St. in Chevy Bob. his wife. Dorothy. and their 4 year old son. David. moved into their home on March 26. Several of the girls are finding an unusual way to keep those bulges in the right places. V ancy Osgood recently had a judo expert. Maj. Donn Draeger. on her show. He explained the gentle art to the listeners. Several of the NBC girls were so intrigued that they are now taking up judo at the Pentagon. They said it does wonders for the waist -line. For the boys' information they include Dana Arnold. Miss Osgood's assistant: Beverly Farman in operations: Pat Winn. Bob Reed's secretary: and Mary Lou Harnsbarger,

radio sales Page Gerald Ross entered the U. S. Air Force as a 2nd Lieut. on March 30. He's been with the stations for a year. He reported for duty to Baltimore. Md. Speaker of the House Joseph Martin requested that his favorite singer. W RCs Gene _Archer. sing a few ballads at Ray Henle's recent "3 Star Extra" party and also at the Irish legation. Gene's been running from one party to the other between a recent engagement at Was-hington's swank Shoreham Hotel. The highways and skyways were certainly busy between Washington and sunny Florida. Here's the line -up of recent WRC -WNBW staffers to Florida: Bill Grayson. sales department; Mary Ostmann. TV sales department: Carleton Smith. general manager; Arthur "Dutch" Bergman. WRC sportscaster; and Bertha Quinn. secretary to the general manager. Frank Slingland, TV director, went them one better he's been to California.



NBC Chimes

NEW EMPLOYEES: Bererly Fayman returned to Washington's operations department after almost a year in the New York News and Special Events Department. She previously worked for five years in the Washington Engineering Department. She's now Mr. 11cClelland's secretary and is simply awed by the drapes in her new office. Patricia flay- joined the TV Sales Department. She formerly worked for the Reuben Donnelly agency. A graduate of Rollins College in Florida. Pat attended Bethesda -Chevy Chase High

just outside Washington. Mary Lois Harnsbarger replaced Peggy Ernest in the radio sales department. Peggy was married to Capt. James Toomey on February 12. Mary Lois had her own program of poetry and stories on WEPM in Martinsburg. R . Virginia. She also worked for the "Welcome Wagon" before joining WRC. She is a native Chicagoan and a graduate of Northwestern Unix-. Another addition to the radio sale, department is Gloria Patterson Washburn. Gloria replaced Martha Cosgri ff who is now secretary to the director of Radio and Television sales. Joe Goodfellow. Gloria was formerly on the Denver staff of "Youth for Eisenhower." She was also with the Kudner Agency in New York. Leona Culbert joined the Operations Department. This is Leona's first regular job. Although she's a native Vir ginian. Leona recently was graduated from the University of North Carolina. And what a wonderful graduation gift she received: a tour of Europe last summer. Dee Silrernale. operations department. brought her recent arrival to the studios and offices the other day. She and new baby. Victoria. look swell. Vicky was born on January 25. Daddy. David. a former Marine. reports proudly that Vicky is tipping the scales at 10 lbs.. 2 oz. New summer relief engineers are Charles Barndt. Dino A. Tessari. Kyle Riffle, Charles _Arneson. Bernard Terrien. and William Walker.

NBC, Hollywood Robert Jensen of the Hollywood T1 Engineering Department has turned his photography hobby into a paying proposition with the help of his wife. Jan. The April Popular Mechanics carries Bob and Jan's second article

for that magazine. Their third PM assignment xcill be published in the near future. Bob takes the pictures and Jan writes the articles which they illustrate. Maintaining the trans-continental microwave relay is the subject of their article currently on the newsstand. . . . 1T all y Hutchinson leaves the Network Sales Department April 24 to become publicity and promotion manager of Los Angeles' eighth TN station. KPIK.... Muriel Nile. supervisor of payroll, leaves to manage a motel which she and her husband have purchased in June Lake, . . . good luck! WE WELCOME:-Robert Mitchell, Plant Maintenance. prior to enlisting services to NBC was an individual building contractor.... Sarah Strange, new secretary to Plant Operations, hails from Paramount Studios. and occasionally gets a plug in for "fight on for ole S C" but is continually drowned out by LA CC and Kansas State rooters from the department. Gloria _4ndrues and Betty Elkin to the night crew of Central Stenographic. Gordin Troughton, our new payroll supervisor. Jack Russell, Plant Operations Robert Blackmore. Film Division. Lila Turner, Program Department. and Ben Shaßer and Fay Thomas, Production Services Department, Maxine Orerton and Claire Salone promoted to the Press Department from Central Steno. . . . VITAL STATISTIC -Betsy n orthy presented Central Stenographic with a future mimeograph operator on April ht Eric's the name and he weighed in at 7 lbs. 2 oz. On April 11 Ted Endicott welcomed his on and heir. Likewise Tom Mancini. Arlene Babigian, formerly of Production Services. presented us with a little girl on March 18. Daisy Marazano married her veterinary student on March 28th and Rose Thomas married Larry Abrams on March 21st. Karle Pearson has become a country squire. having purchased a new home in Tarzana. Leon u'Tall. Purchasing Department. lecturing for the Watchtower Bible S Tracts Society. We are all envying Betty Frazer of Sales Services these days. She left last Friday for a three week trip to the West Indies. Fly ing to Cuba. Jamaica. Puerto Rico. etc.. etc. Joe llorhaim, publicist. will soon see his name on the screen. He collaborated on the screen play of "Egypt by Three-. featuring Joseph Cotten. which will shortly be released. !




WNBC, WNBT, New York This news hound has bayed almost hopelessly this month. Everyone has been so busy setting WNBC -WNBT records that no one has had time to make personal news. Except, of course, Jim Barry, who must have felt like he was back in his childhood when he caught chicken pox from his children and was out for two weeks with rash and aches and pains. We also missed Dorothy Cunningham who tells us that a Riley is almost as good as accident insurance. She and her husband were in an automobile crash which kept her out for two weeks. But for the small size and sturdy construction of the British car, it might have been much more serious and we were all glad to have her back. We were not too busy, however, to welcome Joan Levinson, who came from National Spot Sales to be Peter 4 fje's secretary. We congratulate Pete on this and also on becoming, this month, an NBC 10 -year man. Our sports enthusiasts have switched from winter to spring with Bob Leder and Phil Dean concentrating on golf and others learning or renewing their prowess in tennis. Bob is waiting and getting in shape for his golfing partners, Jackie Robinson and Herb Sheldon. to return. Syd Rubin, a veteran tennis player, is coaching Barbara Walters, Pat Richer, and Pete A fje. who will soon be able to take on all comers they hope. The winter vacation tans are beginning to fade, but Steve Krantz liked his first one so much he went back, on a long weekend, to get another. Getting ready- for the lovely Spring weather, which we hope will arrive before this goes to press. Ted Cott and 'ohn Hurlbut are proud owners of new onvertibles. Mr. Cott's Oldsmobile is light blue, with navy blue top, and John's Ford will probably be followed i by people under the impression th; t $se's going to a fire- "It's red," he -ays, "bright but not gaudy." Ralph Ginzberg is to be congratuated on his two -page picture spread n the current American Photography nnual. It's a study of the contorted positions GIs get into when they sleep




Want to buy, sell, rent, or barter some hing? Looking for a roommate, or want to lecome one? Send in your ads for CHIMES o Ed Starr, Room 289, RCA Bldg., N. Y.

NBC, New York Networks Division Advertising a n d Promotion llarte Ruppe seems to have picked up an enthusiastic interest in the funnies again if she were older. we'd think she's in her second childhood; how ever, since her favorite seems to be Etta Kett or the cartoonist we'll chalk it up to research. llel Schlessel is now suffering with the usual how to make the same old thing sound different copywriter's ague as he steps into Tom Dater's recently vacated post in Network On -theAir Promotion. Walt Einsel appears to be working overtime as the self- appointed public relations emissary between NBC and that other network over on Madison







Broadcast Operations


Assistant Film Editor Perry .Massey is the proud father of a baby boy, Craig Laurence,

horn February 7. Congratulations, Perry! Also from 1600 Broadway comes the news that Bob Schulein returned early from his Colorado skiing vacation -seems that the snow melted after the first three days. Bill Dealtry is hoping that NBC New York will run a "Mr. NBC" contest. Merchandising new addition to the Merchandising Department is Roy N. James, who will be the Merchandising District Supervisor for a six -state area with headquarters in Minneapolis St. Paul. James brings to his new post a wide and varied background that will serve him well in his new position. His sales experience ranges from that of a retail grocery salesman to a divisional sales managership in the house furnishings field; his promotional experience ranges from work in an advertising agency to the writing of a syndicated newspaper feature. Elvira Polisi. secretary to Murray Heilweil, manager of the Merchandising Department, is resigning effective Vlay 15th. She plans to be married come May 23rd. She and her new husband, Ensign Norman Hansen, will then reside in Long Beach, California, where Ensign Hansen is stationed. Music-We almost accused Al Miller, of our arranging and copying staff, of shaving in the office only to trace the noise to an electric eraser. He is working on the score of "Victory at Sea." Spring has made Joan De Hart's "fancies turn to" a young man in the Air Force.


Benny Baer's seventeen - year - old daughter is tall, slim and pretty she paid dad a visit in the office. Tommy Gannon is suffering the first hardships of golf stiff joints. tee won't mention his score either! .Muriel Kishkill and husband Eddie have also become golf players.



News and Special Events Our Most- Traveled Man of the Month surely must be Chet Hagan- returning from a trip with the Alka- Seltzer show to Hollywood and to Las Vegas for the atomic bomb tests at Yucca Flats, he's now clicking up more mileage by shuttling back and forth between his about -tobe- moved- out -of house in Bayside, L.I., and his about -to -he -moved -into house in Westfield, N.J. Red Mueller's having house difficulties of another sort -he's trying to build one in Greenwich, and with the weatherman's flagrant non -cooperation. he figures he's at least a month behind schedule. There's nothing wrong with Red's TODAY schedule, though -he hasn't overslept once! His daily appearances on the TV show have been warmly greeted by enthusiastic viewers. . . . They'll be deprived of that pleasure for a short time this month, though, when Red, Henry Cassidy and George Hicks, together with Joseph O. .Meyers take a trip to London to cover the coronation news for NBC Mr. Meyers, incidentally, has a new home address in Tuckahoe, N. Y April 15 was a day which is sure to rival the coronation in excitement in the newsroom. That day marked the opening at the Royale Theatre of Ken Bane hart's first Broadway production, "A Date With April ", starring Constance Bennett. Some of the most fervent crossed- fingers in town that night belonged to newsmen Jim Boozer and Chet Hagan, two of the show's financial backers.... Incidentally, April 15 was also the day George Hicks gave the major address at the Pittsburgh gathering of the United Conference of Christians and Jews.... We've a charming new addition to our staff-Treva Davis, who joins the ranks of TV writers. Treva will be covering the Camel Caravan fashion assignments formerly handled by Mary Jo Todd, who left us to get married.... The welcome sign is out, too, for Art Holch, TV writer, who's back with us after a "vacation" arranged by the U. S. Army.... Congratulations are in order for Leo Selig sohn, who moves up into the ranks of NBC Chimes 19

radio writers.... And were all very. very proud of Paul Archinard, business manager of the Paris Bureau of NBC News. Paul's just been made a member of the French Legion of Honor. His title is now "Chevalier" of that legion. Congratulations. Paul!

Plant Operations


Gordon Wiles has returned from his military leave and is again with us. looking tanned and healthy after a few weeks in the Florida sunshine.



you come to the Press Department. Room 400. and do not see anyone you know, don't be surprised. It's still Press. but we have more new people. John .McTigiie will handle all publicity for our shows from Hollywood and Robert Graham will work on publicity for the "Today" show. And at the copy desk. Wilma Robinson will answer all questions on network radio and television shows. Fritz Jacobi took a week's vacation and vent to California, and says he had a "wail" of a time. From his postcards, we can believe him.

Production Services -Bob

.Milford is spending two weeks in sunny Florida what some people won't do to avoid the April showers. Dick .McBride, our contribution to the Coast Guard. is now guarding Pier 34 in South Philadelphia. .Meta Heiberger Wechsler re-


turned from her Florida honeymoon sporting a tropical tan. Ben Tomkins and ,-Alvin Cooperman crossed their fingers April 9 when their play MASQUERADE opened in Springfield. Sheila Hirschman. our former CHIMES correspondent has resigned from NBC.

Research and Planning



birthday and many returns go the way Of our own Carol Burton, April 6 was her day. That month may bring showers but the stork brought .Marie Ns Miss Redling turned 20 on April twenty- three. And best birthdayon that day went to Our gal named Capetta or "Jojo" to you. Now Janet Pugarelli has succeeded Dorothy Brock As ratings clerk in Ratings Section but she cant see the clock. We welcome Miss Figliola to the staff of Circulation: As -Mr. Greene's new secretary. we offer

congratulation. 20

NBC Chimes

Another desk in Ratings Section vacant for a time: Now occupied by Frank Sullivan, we hope it suits him fine. To play it safe I'd best stop here or find myself suspended. I'd hate to think the fate to follow this blazing trail I've wended.

Set Up Operations -So many offers of acting jobs have come to Sam Grotsky as a result of last issue's brief mention of his histrionic past. he is seriously considering getting himself an agent. Our hats are off to Joe Kali. our own Sherlock Holmes, who retrieved our missing speaker's lectern from the RCA boardroom on the 53rd Floor. By of unorthodox sleuthing. telepathy. astrology and necromancy Joe divined the location of the missing article. and brought it back in triumph to the 6th floor prop -room. Tom Longmore boning up on Debrett's Peerage in preparation for his visit home to England during Coronation Week.

Station Relations


CHIMES came out a little early last month and gave away the secret of Beverly Du rf ee's luncheon. The only thing she didn't know was where or when it was. Oh well, at least it saved us the trouble of getting her out of the office. Barbara Harlib is our new receptionist and ticket contact now that Peggy Groover is .11r. Rittenhouse's secretary. Fond farewells were said to Joan Hayes, alias "Foggy," when she left to become the wife of Second Lieutenant Edward Goggins. The wedding is planned for the day after Ed graduates from West Point. Were taking her to lunch and I don't care if she does find out from reading this column! Irene Dmock is taking over as .Mr. Knode's secretary now that Joan is going. Alan Courtney is away on a station trip and his stations are all on the west coast and in Hawaii. All the girls wanted to go along. We even volunteered to go along in a steamer trunk with no luggage only our bathing suits. No luck though. Don Clancy got his new Buick the first of the month and handles it with kid gloves.

TV Program --Noel Lose and Bettina Dilworth have left for extensive tour of Europe. Also European bound shortly will be .Marge Mullen and Helen Petretti. Welcome to Louise Bella gamba, secretary to .Martin Cohen of American Inventory.

Congratulations to Mary Lou Healer secretary to Tom Loeb. and Bill Brown. who were married on April 11. Congratulations to the Don Hillmans . . . proud parents of Peter Norman, born on March nineteenth in Doctors Hospital.


TV Technical Operations The shiny, bright -green paint covering the walls in Room 501 is cited as a marked improvement among the workers in these quarters. A picture or calendar here and there. and the rehabilitation will be complete. We like it. We take pleasure in announcing that Ernest "Silver Spoon" Thiel won a consolation prize in the Sweepstakes. As luck usually provokes luck, we had better watch that boy when the baseball pools are under way again. Two people left us during the past month. Claire Hillmeyer Gress decided that taking care of her new home was a job by itself and bas thus ended her W career at NBC. Well all miss her. George Rimmelman also left, but his reason was for that of a new career, and we certainly wish him the best of luck. Were all thinking of Marvin Gelman, who is recovering in the hospital from his recent accident. and hope he will be able to join us soon. It was bruited about that Joe Doherty suddenly had decided to fly to Florida for a weekend of sunshine for him and his wife. When he appeared with a sunburn the following Monday, and was being praised for his ready decisiveness. he admitted. much to our disappointment. that he and his wife had spent the two days in their own backyard with a sunlamp and beach blanket to help the atmosphere. This is one of the first vacations to be reported for the year. More legitimate ones will be announced next month.

Staff Administration

Air Conditioning


Now that the vacation season is rolling around. all the fishermen in the department are breaking out their fishing tackle. Alec Chestnutt. Bill Conboy and Frank Ottario have already been out deep sea fishing and Frank just missed winning the pool with an eighteen and a half pound codfish (how big ?) . Jim Schlag and Bill Conboy are getting to be real expert on the subject of drapes. cornices and bank accounts. Jim. incidentally, was very happy to receive an "Oscar" from the boys in

the department as the best electrician. George "Charles" Lindberg was real ly living up to tradition when he took over the controls of that plane on his recent trip to Syracuse. Jack Lyons is recuperating very nicely from his recent bout with a buzz saw. Gus Zelios was up to see the boys a few days ago. Gus was recently retired from the company and the "Life of Reilly" seems to go well with him. He looks fine and has put on a good deal of weight. He sends everyone best


Controllers-We welcome into our

family this month Janet Hurley, and Gloria Cricchio. Frank Sylvester's middle name must be "Casanova ", seems all the women here are agog over him. Jim McCann will be engaged to the Army for the next two years. Start calling Beverly Xewntan aunty. Gwen Davis is now engaged to a "Doll ", a William Doll, wearing the U. S. Army uniform. Two more bachelors will lose their freedom this month, they are Jack Lavan and Cal Wheeler. Cal's bride will be Grace Johnson, formerly of Network Controllers. Joe "Pancho" .An(Iretta. going to vacation in Mexico. -Pancho" plans to bust all speed records by driving to Mexico in four days. We warn all Senoritas to beware. Bob ,urholt, back from a trip to Niagara. Was he hoping to find Marilyn Monroe

here? Congratulations are in order for ' ose Breglia, Chief Clerk in the Payoll Dept. of Controllers. Rose just )ecame engaged to Joseph Montagna Af New York. The wedding will take dace the first part of July. On April th. Rose was feted with a lovely lunch on at the Hickory House with 20 girls ttending. She was presented with a ardenia corsage. All the luck in the -odd to you. honey! Incidentally. her ing is exquisite. Congratulations to Frank Donnelly. upervisor in Artists Payroll Division. vho just became a father for the sec nd time. Wife and baby (girl) are oing nicely. Welcome back to Lillian arziano in the Television Weekly Pay oll. Lillian was off from work with a rrific case of virus. Stay well, Lil. : eneral



Everything hap -

ens to Charlie Zucker: Haying heard radio broadcast on the morning of

pril 10th that a tornado of tremenous force had hit Muncie. Indiana. the fight before, killing several persons. owning telephone lines and causing

untold property damage, Charlie raced for a telephone. dialed the operator and implored her to do everything possible to contact his brother who resides in that city. After a minute which seemed an eternity, a sleepy voice answered "hello ". Charlie, recognizing his brother's voice. asked: "Are you all right? Is your home still standing ?" to which his brother seemed amazed. Charlie relayed what he had heard on the radio in New York. "Just a minute I'll turn on my radio and see .. hat happened last night. We did have a little storm last night. Apparently. Charlie's brother Eddie. a Radio Engineer in Muncie. had slept soundly thru it all. Carol Baier celebrated her birthday in fine style April 2 shortly after her return from the land of sunshine. Florida. Her friends gathered to surprise her with a beautiful huge cake and all the trimmings. Carol. sporting a lovely, healthy tan, received admiring glances from all the guests. Her gleeful laughter and surprise could be heard all over the RCA building and when she opened her many birthday presents, the gal was overwhelmed. A gay bottle of champagne. tied with a beautiful golden ribbon, was among the gifts which Carol took home to help her continue her celebration. All she was able to say was "It's just the grandest party ever!" and everyone present agreed simply was! Pat Curley is home and endeavoring to maneuver himself about between crutches and wheelchair. Spoke to him the other day and he says he passe: most of his time watching the boats in the Narrows go by. Bill Lynch, paying a business call to room 553. accidentally ? collided with a vase of water from which the old flowers had just been disposed. Unfortunately. the water met Bill's trousers with a head -on collision effect. A little later Bill. robed in a raincoat. returned stating he wasn't going out in the rain but merely dressing appropriately for a visit to our domicile. Luba Lawrence's family surprised her the week of April 6th by coming in from way up north in the hills of Buffalo and Canada to visit her. An excited and happy Luba hurried to the station to meet the Lawrence clan on Good Friday.

seen two GR members on the Robert Montgomery show last month. Gloria Cromwell and Sig Foss both had parts. and congratulations to them. Jack Dousett gave Dusty llar.y a baby duck for Ea -ter. This .. asnt too popular with Dusty's landlady -o the poor duck spent a couple of da. s in Protection and other \BC departments until Dusty found a home for it with NBC's Bill Stern. This is beginning to look like the animal corner. but. Judy Dougherty and Charlie Dempsey have each acquired parakeets for pets. Steady Hugh Teaney gave Ed Vane of A&P the de. it for not consulting him on his prediction in last month's CHI \IE. Hugh says the Yankees will .. in the pennant by mid -August. It's goodie). a to Bob Garber and Bill Morris. Bob is off to California and Bill is going home to Atlanta. Back from military leave are. Bill Feeney, Perry Pease. Bill Totten and Thomas Leonard. Welcome to new guides, Geraldine De Mayo, Frank

Guest Relations-After filling Tos-

Filai Administration, Sales and -after much ranting. Production



canini ticket requests all winter, Dale Remington went to Florida for a well deserved rest. Some of . ou nia have

Boehm, David _Meyers. Dorothy Schandler and Jane Stump. New pages are. John Catoir, Frank A. Shaw, Charles Johnson and _Arnold Kelly.

Personnel -April brought

two new Department. Personnel to the members

Mary Fitzgerald and Jo_Inn Jensen. Our warmest welcome to both of them. The Placement Section celebrated Bill Craig's promotion to EmploN ee Relations Analyst with a gala luncheon at Susan Palmer's replete with raspberry sherbets with créme de menthe sauce. Former Placement staff members Kit Tucker and Warren Simmons also attended. and, needless to say. a good time was had by all.

Stenographic-We welcome

a new

script checker. Sally Welch. We're organizing a "syncopated fife and drum corps." headed by Carole Sabatini. Marie Freda and Erika Lengholz, of the vacanight staff. took an early tion -lucky girls. We'd like to inform Hank Williams of the Press Department that we appreciate his hourly visits. but we'd also like to inform him that we are not all "old married women" and spring is here. Will someone please teach Simone Zeitoun how to boil eggs so they don't leak all over the place? Film :Division


raying and feeling neglected on the part of the Filme Division. we finally NBC Chimes 21

sent someone around to see what these good people had been up to only to receive the stock answer of "absolutely nothing" very discouraging. However, in the new faces department we have David Savage who came from CBS to be manager of Film Procurement. and who must, incidentally, be quite a nice person to work for because his secretary from CBS, Kathleen Sullivan, came right along with him. The publicity department. which has recently painted its walls a noteworthy turquoise blue straight out of Moulin Rouge. has Sue Salter as a newcomer, hired because she matches the walls. Also a belated welcome to Joyce PraSisto in Film Sales. One of the most recent of "the faces previously seen elsewhere in the company" is Eleanore Bouman, new assistant to Beulah Jarvis in Film Procurement. and formerly in Guest Relations. In the advertising end of the Film Division we have Jay Smolin's junk yard a bit of chaos in one end of his office due to the preparation of a new press kit on "Victory at Sea," but as long as he has Joyce Harvey in there, who looks at the junk? Another attractive face. Marilyn Richardson, has several passes to an indoor pool and is looking for people to go swimming with her! Special request department . . . Jack Kiermaier, assistant production manager, who we understand has a very fine voice for song. has particularly requested that none of his activities be repeated in CHIMES . . . doesn't like to see his name in print. Recent travelers include David Savage who took a two week jaunt across the country stopping in to see NBC studios in Cleveland, Chicago and Hollywood.





Film and Kine Operations -Con-

gratulations go out to .Barge McGlynn, who celebrated her fifth year at NBC on April 9. On the same day, Barbara Cole, of Film Procurement, marked the end of her second year as an NBC secretary. John Korbelak and George Keehner at the Film Exchange were off to Florida on April 17 via the high ways. We welcome aboard Howard Schretter at the Exchange. Hope you have a pleasant stay, Howard. Stan Conley in our Editing Department spent two balmy weeks in Fort Lauderdale and returned with a divine tan. What was the attraction. Stan? ?

Film Library-Fred Lights has been away from the Film Library for a few weeks, which he spent in hospital having an operation. We all read Fred's


NBC Chimes

play, someone has taken an option on it, and we all agree that it is excellent. Edna Paul recently purchased a house in Englewood, New Jersey and is all excited about moving in sometime during May. Irving Traeger, supervisor, bought his wife a beautiful Oldsmobile as a wedding gift. Congratulations to Betty McLoughlin, secretary, who became an American Citizen on March 31st. Betty was born and raised in South Africa and is now making plans to bring her family to the States. Bea Ehmann comes in to work every Monday full of aches and pains-she goes horseback riding every weekend and is now trying to talk everyone else here to join her.

Firestone (Continued from page 9) ingly tense international situation, Firestone again girded for production for a war effort. This time the switch -over was not complete, and Firestone; along with the rest of American industry. demonstrated the great strength of the American economy by being able to produce for the nation's civilian needs as well as for the Armed forces. One of the remarkable aspects of the Firestone organization is that although the founder, Harvey S. Firestone, Sr., died in 1938, he has, in a sense, maintained a continuity on earth through his family. Four of his sons are now active in the management of the company. A fifth son, Russell, died in 1951. Harvey S. Firestone. Jr., is chairman of the Board of Directors. Raymond C. Firestone is vice- president in charge of Research and Development, Leonard K. Firestone is president of the Firestone Tire & Rubber Company of California. and Roger S. Firestone is president of the Firestone Plastics Company, and all are directors of the parent company. Perhaps a key to the formula that has made America, and has made Firestone great, can be found in remarks made by the chairman of the Board of the company, Harvey S. Firestone, Jr.. when he said: "An integral part of the American character is forever to seek improvements. That is one reason why we have been such a progressive and successful nation.... We Americans have always held that the only real security lies in liberty and opportunity." One of the by -words of the Firestone organization has always been "Service." The Firestone approach to this is

shown by a statement by Harvey S. Firestone, Sr., founder of the company: "Every useful occupation gives ample opportunity for service. The happiest men in the world are those who are making their jobs mean more than simply an endless routine of work and wages. The whole structure of business is based upon making useful things for others this is service."


R R Wreck (Continued from page 1.5) Engineering -wise, the tedious business of preparing a comprehensive and chronological report fell to engineers Kost. Thomas Cox and John Hyatt. working with Flanagan and Markey. From the welter of tape, they put together a six- minute running story spiced with on- the -spot reports telling the full story for Karl Bates, WTAM's noon -time Tapco Reporter. The result of all this, radio -wise: WTAM, NBC radio in Cleveland, had the first report of the wreck: the first recorded phone report from eye witneses: the first on- the -spot tape reports with stories from survivors. NBC radio in New York was provided with a full half hour's tape of on- the -spot reports plus a two- minute tape "feed" that gave network news listeners their first on- the -spot report of the wreck early Saturday morning. WTAM's noon -time Tapco Reporter. Karl Bates. on Saturday had a six minute chronological and on -the -spot report of the wreck complete with statements from survivors. nurses. police officials, railway officials and spokesmen for the Red Cross. The result of all this television -wise: NBC network viewers throughout the nation were able to watch a specially produced four -minute show early Saturday afternoon (2 p.m.) showing night films. the first any television viewers anywhere saw of the wreck. Blair's daylight shots of the wreck were provided the network for use on NBC's "Today" and the NBC Neu sreel. These two were the first day_ light shots to arrive in New York.

NBC Engagements Mary Kaye O'Brien to Harry Beddingfield. both Chicago Patricia Boylan, Chicago. to James Turn-eon Barbara Margolin, Chicago, to Martin Kaiser Jeannette Harmady. N.Y.. to Lt. "Michael Capriano Gwen Davis, N.Y.. to Bill Doll Helen Uihlein. N.Y.. to Sgt. Frank Trainor Peggy Keller, N.Y., to Herb Gaither



KNBC Hailed as `Best in Vestry' San Francisco radio columnists are referring to KNBC as the "Best in the kestry ", following Li/e magazine's recent publication of a survey listing the nation's twelve top preachers. Along with the rest of the NBC network. KNBC was proud of three men named in the top twelve: Dr. Ralph Sockman of "National Radio Pulpit ", Dr. Norman Vincent Peale of "Art of Living ", and Bishop Fulton Sheen, who for 22 years was featured on the "Catholic Hour ". In addition, however, KNBC lays claim to a fourth member of the Dr. Howard Big Twelve Preachers


Thurman. Dr. Thurman, the pastor of San Francisco's intercultural and interracial Fellowship Church, recently inaugurated a weekly program of spiritual "Meditations" on KNBC (Sundays, 10:00 -10:15 a.m., PST) . Dr. Thurman, who founded "The Church for the Fellowship of All Peoples" at 2041 Larkin Street in San Francisco in 1946. also was named re,ently to the faculty of Boston Univer.ity as Professor Spiritual Diciplines nd Resources and as head of the Uniersity's six -man board of preachers. le is the first Negro to be appointed o a full -time teaching post in the instiution's 114 -year history. Dr. Thurman will take the Boston post in September, 'ut will continue his connection with he San Francisco church. Dr. Thurman was ordained a Baptist linister in 1925. He was professor of Iristian Theology and Dean of the hapel at Howard University, Wash ngton, D. C., for many years and has ctured at Harvard, Wellesley, Iowa nd other universities. He is the author ,f Deep Is the Hunger, a book of nlediative essays and philosophical poetry oncerning spiritual matters.

'eabody Awards (Continued from page 5) Station WIS (NBC), Columbia, S. C.. for Regional Public Service and Promotion of International Un-


derstanding pioneer effort in bringing to its community the remarkably well conceived and accurate series, "The United Nations Needs You," interpreting to and by its citizens the basic activities of the United Nations in understandable

terms, and thereby providing a pattern for similar radio projects throughout the United States and other U. N. member states. Winners were announced by Dean John E. Drewry of the University of Georgia's Henry W. Grady School of Journalism, which, with the Peabody Board, administers the awards. Robert Sarnoff, vice president in charge of the NBC Film Division. presided at the luncheon in his capacity as president of the Radio and Television Executives Society of New York. Edward Weeks. editor of the Atlantic Monthly and chairman of the Peabody Board, read the citations and made the presentations to the winners. (The awards_ program was televised by NBC -TV from 1:30 to 2:00 p.m., EST.)


Bargain Counter For Sale: Fully automatic VM- Triomatie Record Player. All speeds. Almost new. Ralph Ginzburg, Ext. 167, N.Y. For Sale: 10 piece dark mahogany dining room set only a year old. Asking $525. Shirley Fischer, Ext. 7077, N.Y. For Sale: 1947 Dodge. Excellent eondition except for paint. As is $650. E. Tarshis. Ext. 205, N.Y. For Sale: 1947 Packard 4 -door sedan, fully equipped, including radio and heater. $550. Herb Brotz. Ext. 8835. N.Y. For Sale: House in Stamford, Conn., l%/_ story lining room with beamed ceiling, 2 bedrooms, expansion space for 3 more same floor. custom kitchen, full cellar. 2 ear garage. Approx. 2 acres in exclusive section near parkway. 539,500. Call Bert O'Leary, St' 7 -5000. Ext. 609. 4:00 p.m. to midnight. For Rent: Brick and fieldstone house at Point Lookout, L.I. Landscaped grounds, four bedrooms. modern throughout. Private beach. 50 minutes to Penn. Station. June to October $2.000. Call Main 2 -6525 after 6:00 p.m. For Rent: 3 -room furnished or unfurnished apartment in Mineola. LI. Excellent location. Vacant around June 1. Shirley Fischer, Ext. 7077, N.Y. For Rent New 31/2 -room apartment in Far Rockaway, L.1., near ocean. shopping and transportation to city. Either for summer or year round. Call Shirley Fischer, Ext. 7077, N.Y. Wanted: Unfurnished 3 -room apartment with heat. :

Vicinity Nutley, Bloomfield and the Oranges, N.J. Immediate occupancy. Call F. A. Shaw, Ext. 180. N.Y.

NBC Births To Don Hillmans, N.Y., a son, Peter Norman To Frank Donnellys, N.Y., a daughter. Diane Karen To Carl Degens. Washington, a daughter. Martha Lee To Bill Goodriches, Chicago, a daughter, Courtney Lynn To Dave Grays, Chicago, a daughter, Allison Denham To Perry Masseys, N.Y., a son, Craig Lam ence l'o Frank Cadens, N.Y., a daughter. Mary

Teresa To Warren Zitos, N.Y., a son To Charles Hutaffs, Cleveland, a son, Charles Hamilton

NBC Marriages Jeann Duhig, Wash.. to Walter Mueller Arthur Redfield to Margery Saunders, both Washington Lynwood King to Joan Evans, both Chicago .lack Lavan, N.Y., to Geraldine Doherty Cal Wheeler, N.Y., to Grace Johnson

Color TV (Continued from page 7) assigned to color on a rotational basis in order to increase the number of people with experience ill the field of color operations. RCA \ ictor Division has developed a nucleus of trained operators, supervisors and engineers for a tri- color -tube mass production unit. During 1951, 1952, and continuing in 1953, RCA and NBC carried on field testing of color signal specifications and other technical phases of the system. Special color television shows have been produced which were used for equipment shakedown and for special demonstrations such as the recent one for the House Committee. Since 1949, NBC has been conducting experimental color broadcasts over its stations in Washington and New York. During that time, compatible color signals have been on the air almost 2,000 hours. In addition to this, thousands of hours of closed circuit demonstrations and technical tests have been made.

Ray Scherer (Continued from page 16) while a professional guide baited Ray Scherer's hook for hint. It's hardlyfair to the other reporters but Scherer landed a two -pound bass and a pound and a quarter trout. that he "He says and we quote spent four of the five hours resting. so the others wouldn't be ashamed. Last night at a barbecue dinner in the Augusta Country Club. Scherer was presented a prize as the best fisherman fine rod and reel. in the group Ray Scherer will tell you when Ile returns to this microphone next week. that he was flabbergasted by his luck. I'll tell you right now that his colleagues in the newsroom are more than flabbergasted."





Have you taken every possible step to provide for your family in case something happens to you? Then that means you are a member of the NBC Group Life Insurance Plan. Don't pass up this low -cost, payroll deducted, insurance bargain. If you are not a member, call your personnel representative now to see about joining.

NBC Chimes 23


mix with new groups



PRECAUTIONS Gamma Globulin- obtained from human blood -gives protection for a few weeks. However, it is in VERY SHORT DON'T get overtired


A vaccine is not ready for 1953. But there is hope for the future.

Meanwhile -when polio is around follow these PRECAUTIONS.



o0 keep clean

DON'T get chilled

r i


-`...1 FIGHT

PMf411MTII f






NBC's Engineers See Pages 2, 8, 9

. .



Published monthly by and for the employees of the National Broadcasting Company, 30 Rockefeller Plaza.

\etv York City, New York.

Editor Edward Starr Chimes Correspondents Staff Administration: Joan Baird, Legal Department Eileen Tobin, Information Kay Ilenderson, Continuity Acceptance Ethel Perry, Controllers Warren Gherman, Controllers Ernestine Thomas, Treasurer's Mary McNulty, Purchasing Ruth Johnson, N. Y. Personnel Alary Heller. General Service 7 nm Henry, Air Conditioning Charlie Atlee, Duplicating Bill Lynch, Mail Room Victoria Keator, Stenographic George Broomfield, Guest Relations

Radio and TV Networks: Ted Switzer, NBC Hollywood

Hank Williams, Press Department Honey Teeter. Network Sales Pat Gabany, Adv. & Prom. Jane Il ends ne, Radio Program Barbara Ila,lib, Stations Relations Marge Hadley, Trac Joan Oury, Station Clearance Gloria Betros, Research and Planning Dorothy Poser, Sales, Planning Rose Homa, TV News, Special Events Pat Bowers, A.11 News, Special Events Jane Ermentrant, Radio Tech Operations Irene Prentzel, Merchandising Priscilla Whalen, TV Tech Operations Joan Had, Plant Operations Dolores Blye, Sound Effects Don Ellis, Broadcast Operations Lee Tucker. Staging Services Pat Powers. TV Program Anne Koyce, Talent & Program ,Vota Schock, .11nsic Meta Wechsler, Production Services

Owned and Operated Stations: Elaine Simpson, Spot Sales Don Richards, Administration Mary McBride, WNBC-WNBT Bill Cothran, KNBC Bob Pelgiant, KN/1// Vary Karr. Wm.1O- 1P. \'BQ Eileen McGinley, WTA.11 -WNBK Jay Royen, WRC -11NBW

Engineering: Marjorie Marshall, Engineering

Filet Division: Terry Colasacco, Film & Kine Operations Betty McLoughlin. Film Library Suzanne Salter, Admin., Prod. & Sales 2

NBC Chimes

The Couer


This month CHDfES is taking a look at NBC Staff Engineering pages eight and nine as the first of two articles on the engineers and technicians that design, install, operate and maintain the technical end of NBC. One of the most important functions of Staff Engineering takes place in the laboratories of the Development Group, where experiments, tests and research are made in the new and the untried fields. Seen on the cover is Lloyd Clark, laboratory technician, examining a new development for television camera lens. It is an iris control which I


permits remote adjustment of the amount of light that passes through the lens. This enables the video man, in the control room, to "ride gain" on the light on the set and to compensate for variances in background lighting. At present, this control is in the hands of the cameraman. The new device is due to be put into experimental use in studio 8H in the near future. The TV camera pictured is the standard type used by NBC. It has three normal lenses of 50 mrn.. 90 mm.. and 135 mm., and the big seven and one half inch telephoto lens.

NARTB Award to Sarnoff The first NARTB Keynoter Award was presented to Brig. General David Sarnoff, chairman of the Board of RCA and NBC, on April 29 at the National Association of Radio and Television Broadcasters convention in Los Angeles. The award cited him as a pioneer in

broadcasting "whose vision, industry, leadership and faith are essential components of the free American system for his good citiof broadcasting zenship in the quiet hours and in the hours of strife for the steadfastness which has marked his achievements in and because he has modern times shared his great dream of communications with the millions whom we serve." In response, General Sarnoff delivered the keynote address, "Facing the Future in Radio and Television Broadcasting." Television should be no place for the "get -rich -quick Wallingfords more interested in what they can get than what they can give." General Sarnoff said. Television, like radio, must be based on a solid foundation of service to the American people, General Sarnoff said. The Wallingfords, he declared, "mav ride high for a time, but they will have no staying power. Sooner or later the public will intervene and they will lose out to broadcasters who have shouldered the responsibilities on which continuing opportunities for profit are founded. Television, like radio, should be a profession, with all that the terni at its best implies in integrity, dignity. and above all, dedication to a tradition of public usefulness."




Among the highlights of General Sarnoff's address were: (1) A thousand television stations will be in operation within a few years. Television networks will reach into all parts of the country, providing a national program service that will make present schedules seem primitive. (2) There is no doubt that operations in UHF ultra high frequencies) will fill a place of growing significance in television. The day is not far off when 131 compatible color television will be authorized for commercial broadcast- k ing. This will make television more 11 exciting, more dramatic and more enj oyable. (4) Television can solve its economic problems without a "cash box'. in the home. 5) Television can learn much from the motion picture world, but there is also a great deal it must learn to forget. 161 Radio broadcasting. far from being "doomed" within three years, as forecast by prophets of 19-19, still renders a vital national service after four ears have passed; over -all time sales v have increased and fundamental L changes are under way. New scientific advances in radio. television and electronics are in the offing. These include: I






Transistors. which promise to become the master key to new progress: electronic tape recorders for television program storage: closed-circuit T\ techniques: an electronic `'voting system'' for home receivers.


NBC News

Roundup.. Headliners' Club Awards to Network. Frank Bourgholtzer. Bob Considine Frank Bourgholtzer, who recently was named NBC's chief Paris correspondent after five years of covering the White House, has been honored by the National Headliners' Club for "consistently outstanding network new s broadcasting." Among other winners of Headliners' awards was NBC commentator Bob Considine. and NBC was one of several networks which received a joint award for "outstanding coverage of a news event" in their telecasts of the political conventions last year.

\C:%A Selects NBC to Televise Grid

Games for Third Consecutive Year

For the third consecutive year. the National Broadcasting Company will televise the schedule of collegiate football games as authorized by the National Collegiate Athletic Asociation. General Motors will sponsor the broadcasts for the second successive year. The broadcasts will start Saturday, Sept. 19 and will ontinue through Dec. 5 and will encompass a much broader pickup of the fall pigskin classics in number of games and ;n territory covered than last year. The schedule of telecasts to be presented will be announced at a later date.

Ford to Celebrate 30th Anniversary With Two -hour Telecast on .June 1, The Ford Motor Company will celebrate its 50th anniersary with a two -hour television program recapitulating hajor events of 1903 -1953, over the NBC and CBS networks n Monday, June 15 (9:00 to 11:00 p.m., EDT). The theme of the program will be "Fifty Years Forward" nd will be produced by Leland Hayward. Frederick Lewis kllen, the noted historian. Agnes Rogers and Howard reichman will write the script. Clark Jones. TV director of \BC's "Your Hit Parade," will direct the show, which will eature such luminaries as Mary Martin, Ethel Merman. ukla, Fran and 011ie, and Marian Anderson.

«-TIMI and Lawson Hemming Teceive 'Minute Man Oscar' Lawson Demming. narrator of the Cleveland Community hest's "I Found a Story" from 19-16 to 1952. was awarded special "Minute Man Oscar for his. and for NBC- Clevend's efforts in supporting community interest projects. Hamilton Shea. general manager of NBC's Cleveland ations. accepted the award for Mr. Demming at a special teeing of the Community Chest's "Minute Men." Later. Ir. Shea passed the trophy along to Mr. Demming and exressed personal appreciation for his extensive public service


NBC Chicago script girl Joan Archibald tells the inside story of a Navy jet trainer (F11-1 Phantom) to scouts attending the Chicago Council of the Boy Scouts of

America at the International Amphitheater. The trainer was part of a display by WNBQ "s "Jet Pilot," the only television show invited to have an exhibit with those of the scouts. Joan joined NBC in February 1952 as a receptionist. She is now a full -fledged script girl on "Jet Pilot" and other programs.

Radio Documentary to Mark Korean War Anniversary The third anniversary of the Korean War will be observed on NBC radio June 21, with a full -hour documentary. James Fleming will be editor and narrator of the program, which will be based on actual tape recordings made by NBC correspondents during the long Korean campaign. NBC newsman Art Holch is assisting Fleming in the compilation of this oral history of the war. Art is eminently qualified for this, just having completed a tour as an officer in the Army's psychological warfare unit in Japan and Korea.

Buick to Sponsor Berle on His Sixth NBC -TV Season Milton Berle's television show will be sponsored for the 1953 -1954 season on NBC television by the Buick Division of General Motors. Berle will make 26 appearances for Buick during the 39 -week season. Goodman Ace will continue to write the Berle show. and the cast will be substantially the same as this past season. with the basic Berle troupe augmented by various outstanding guest stars.

Colgate Renews 'Comedy hour': Durante Included in Lineup The Colgate -Palmolive -Peet Co. has announced that it will continue sponsorship of the top -rated "Colgate Comedy Hour" on NBC television during the 1953-1954 season. Due to resume its telecasts on Sunday evenings (8:00 to 9:00 p.m., EST) on Oct. -1, the series will include Jimmy Durante. a newcomer to the "Comedy Hour." as well as regulars Eddie Cantor, Martin and Lewis. Donald O'Connor and Abbott and Costello. NBC Chimes 3

RCA. Stockholders Meet Sarnoff Announces Record Volume of Burines., for RCA In First Quarter of 1953, with Net Earnings up 31% Operations of the Radio Corporation of America for the first three months of 1953 resulted in the largest volume of business for any first quarter period in the history of the corporation. Brig. General David Sarnoff, chairman of the Board of RCA and NBC. announced on May 5 at the 34th Annual Meeting of RCA Stockholders in NBC's studio 8H in Radio City. New York. Approximately 900 stockholders attended the meeting. General Sarnoff said first quarter sales of RCA products and services amounted to S208,007.533. Profits. before Federal income taxes, amounted to S20,456,141. After providing 511, 163.000 for these taxes. net earnings for the first quarter were S9.293,141, an increase of 31% over the same quarter last year. After providing for preferred dividends, earnings per common share for the first quarter of 1953 were 61 cents, compared with 45 cents per share for the first quarter of 1952. "This excellent record for the first quarter of this y ear." said General Sarnoff_ "resulted from increased sales of television receivers and transmitters and government equipment. as well as the new business of home appliances, which the corporation has added to its line of merchandise." Of the total volume of business done by RCA in the first quarter of 1953. sales and services to the government amounted to S37 million. or approxiof mately 18`',",. compared with 13 the first quarter total volume last year. General Sarnoff reported. adding: "The present backlog of our govern ment business exceeds last year's shipments. Our billings to the government this Year are expected to exceed last year's billings by a substantial amount." Other significant developments reported by General Sarnoff: (11 Television. which represents the largest segment of RCA business. has continued expansion at a rapid pace. Demand for TV transmitters and studio equipment has increased. and the opening of each new station

broadens the market for receivers. It is estimated that by mid-1956 television sets in American homes will total 3

, million.

Investment by RCA of S20 million in the development of color television has been justified by general acceptance of the RCA concept of an all- electronic, compatible system. RCA is ready to proceed with plans for commercial color television as soon as the Federal Communications Commission authorizes standards. 3) New electronic products in the offing include a compact, push button sound tape recorder and a tape recorder for television programs: the latter may revolutionize the television art and extend into the motion picture industry. Among other electronic developments are transistors, closed circuit TV systems for industry, education and the home, microwave corn(21

munications systems, and improved high fidelity record reproducing equipment. (41 Introduction of a line of RCA room air conditioners and room dehumidifiers in 1952 received acceptance that made it possible to sell all available models Production is being expanded to meet 1953 demands. 5) A new line of gas and electric ranges under the brand name of "RCA Estate" was introduced in January 1953, with gratifying consumer response. In looking to the future. General Sarnoff expressed the fervent hope that an end of hostilities in Korea may open the road to a new era of peace and prosperity. But he warned that "there is no call for illusions on this score." "As long as one third of the human race remains under totalitarian Soviet



NBC Chimes

Gen. Sarnoff. Board Chairman of RCA and NBC, greeting stockholders after meeting. To his right. in background, is Frank M. Folsom, RCA President.

rule, the other ts%°o thirds must remain alert and vigilant," he declared. "Only genuine strength, military and economic, can shield the free world against new aggressions. In these conditions, 'peace' will long continue to be a relative concept, hemmed in by political pressures. "Even such a limited peace, however, should stimulate progress by

releasing more of our country's talents and energies for the tasks of raising living standards. Ours is still a young nation, dynamic in its potential for growth. Economic maturity is a long %ay


General Sarnoff declared that the economy of this great country is not dependent upon war. He pointed out that the most vital and enduring economic expansion in American history has taken place in periods of peace. "While our operations in electrons and communications are put into high gear during war or national emergency." he said, "we look forward to peace without misgivings. With the %orld at peace, our civilian economy and our trade with foreign nations would be increased and our commercial business would grow. "In recent months. as chairman of the Citizens Advisory Committee on

Manpower Utilization in the Armed Services, and as a member of the Committee on Department of Defense Organization, I maintained that surplus fat can be taken off without injuring the muscles-in fact, the muscles are strengthened when the fat is removed. It is my firm belief that we must look forward to the production of wealth, not the production of waste. No economy can be sound or permanent that rests on the violence of war instead of the security of peace. Peace is always more fundamentally profitable. The healthy growth of a nation and its industries, of its new enterprises and technology is more certain in peace than it is in war." "War does, of course, in some instances give added urgency to invention and engineering. as well as expansion of manufacturing facilities. Under the pressure of emergency, scientific advances in certain fields are accelerated. Peace, however, provides fuller opportunity to apply all advances on a broad scale for industrial, agricultural, medical and civilian use. "As more is learned about creating and harnessing atomic energy. we may discover that in capsule form such power will be revolutionary in comnmunications, transportation and many

other fields. Whatever is developed along this line for peacetime use will also be available, in time of need, for vital wartime applications. "We need not develop robot planes and electronically controlled missiles only for purposes of destruction," he said. "There are many peacetime uses for such devices. for example, delivery of mail. packages and freight across world -wide distances. "Therefore, let us hope that the day is not far distant when the industrial facilities of America can return to the type of planning that is basic to our social and economic progress. "Meanwhile. in the light of present world conditions. we must continue to operate two great industrial production lines -one to maintain America's defensive strength. and the other to provide for the economic needs of the civilian population." said General Sarnoff. "Our manufacturing plants and communications facilities must be `at the ready' for all -out defense. RC will continue its activities in scientific research and engineering, contributing all within its resources and facilities to help make America the strongest influence for peace and prosperity throughout the world."

Overall view of the 34th Annual Meeting of RCA Stockholders which was held May 5 in NBC studio 8H in Radio City, New York. NBC Chimes

New Vacation Policy Announced Several weeks ago many of us found in our mail a letter from Frank White, president of NBC. which notified us

beginning with the calendar year in which the tenth anniversary occurs. The new policy provides that if operating conditions permit and the department head or station manager grants his approval. the additional days may be taken at the same time as the regular two -week vacation. Presented below is a chart which will tell you at a glance just how much vacation you are entitled to this year. The chart represents the basic company policy, subject to collective bargaining agreements where applicable.

that NBC's vacation policy for regular semi -monthly employees had been improved so that an additional day of vacation now will be granted for each year of service from the sixth year through the ninth year. in addition to the regular two -week vacation. For some years the vacation policy of NBC has provided that an employee who has completed ten years of continuous service with NBC, is eligible for a third week of vacation each year

Frances Sprague. chief librarian of NB(: for 23 years. and her husband. Robert P. Joy. admiring gifts received at her recent going -away party.

Frances Sprague Leaves for Europe


Frances Sprague, chief librarian of NBC, and the person responsible for building up NBC's General Library into the most complete collection of written material on broadcasting. left on an extended leave of absence on April 30. Less than two weeks later. on May 12, she and her husband, Robert P. Joy, left for a two- months tour which will carry them to most of the countries of Western Europe. Miss Sprague. who completed 23 years of service with NBC last February, came to \BC when the network's headquarters were still at 711 Fifth ,Ave., in New fork City. She was hired for her first job by Mark Woods. then treasurer of NBC, and was assigned to assemble as complete a radio library as possible. Miss Sprague started with an empty room, and bit by bit. gathered magazines. newspapers. t e c h n i c a l books. histories. biographies. reference volumes. until it was a library for the broadcasting business that was second to none. It has been known for years in the company- in the industry and at technical and engineering schools. that the

General Library's technical collection was of the very highest order. and this always has been one of its main interests. Since the advent of television. however, another need arose, never 6

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DEC. 31, 1945

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imagined when Miss Sprague started the collection. This was the necessity of achieving technical accuracy in programs. especially those dealing with historical figures or events. For authenticity_ a show Nvill want to know "Did Teddy Roosevelt have a mustache when he was 35 years old ?' To get the ans., er to questions like that. the General Library has started accumulating all sorts of pictorial histories, especially of Americana. On the occasion of Miss Sprague's

departure. a cocktail party was held at the Holland House. with many of Miss Sprague's old friends at NBC attending. including Ernest de la Ossa. newly appointed manager of W\ BC. W\ BT. Hugh M. Beyille. director of Research and Planning. and Thomas E. Ervin. vice- president and general attorney. Mr. de la Ossa presented Miss Sprague with a sterling silver "Paul Revere' bowl and a salad fork and spoon. as a symbol of the company's appreciation of her many years of service.

Ernest de la Ossa Promoted to Manager of WNBC, WNBT

Margraf Elected to Honorary Fraternity Gustav B. Margraf. NBC vice- president for Talent and Program Administration, has been elected an honorary member of the Duke University Circle, Rho, of Omicron Delta Kappa, national honorary fraternity. The initiation ceremonies were held on May 9 at Duke University at Durham. N.C. This fraternity was organized to encourage and reward leadership in the five fields of academic life, scholarship, journalism. debating, social usefulness and athletics. Students who are elected to membership must attain a very high rank and must possess character and personality in harmony with the high ideals of the organization. The fraternity has over 75 chapters, with a nembership well over twenty thousand. It numbers among its membership eading figures in all walks of life. Besides electing undergraduate memers. a circle each year may elect dis-

tinguished alumni, influential members f the faculties, and persons who are nown for conspicuous leadership in -arious fields. The Duke Rho Circle has on its oster a present governor, several ormer governors, Vice President Nixon, and many prominent educators Ind business executives. Mr. Margraf eceived his LLB from Duke University n


1. B. Margraf, v ice- president in large of Talent and Program Ad-


Ernest de la Ossa, director of Per sonnel for the National Broadcasting Company since 1943, has been promoted to the position of station manager of NBC's flagship stations, WNBC, WNBC-FM and W\BT, it was announced on June 8 by Brig. General David Sarnoff, chairman of the Boards of RCA and NBC. In his new capacity, Mr. de la Ossa will report to Ted Cott, vice- president and general manager of NBC's New York stations. Mr. Cott's responsibilities were broadened recently and he is now working with Charles R. Denny, vice- president, on programming, promotion, merchandising and special projects for the Owned and Operated Stations Division. Mr. de la Ossa joined NBC in 1942, after five years of service with R. H. Macy & Co., and was named director of Personnel in 1943. Born in the Panama Canal Zone, Mr. de la Ossa is a graduate of the Cristobal High School there, and received his B.A. degree from Columbia University in 1937. He is a member of more than

Ernest de la Ossa 20 educational, industrial and philanthropic organizations, serving in executive or advisory capacities in many of them.

NBC Launches New Ad Campaign NBC has launched a big, new advertising campaign which is telling the trade and the public the NBC story. It broke with dramatic half -page ads in the Wall Street Journal (national edition), New York Times and \'eu York Herald Tribune on May 5 and these papers are carrying our series of provocative, timely messages every Tuesday and Thursday. You can see them every _Alonday in Advertising Age, and every other week in Tide, Sponsor, Broadcasting and Radio Daily. Jacob Evans, director of Advertising and Promotion, stated, "From the standpoint of frequency alone, this is one of the largest sales advertising campaigns ever launched by any broadcasting medium. We are using more individual advertisements in this campaign than ever before, because we feel we have a great number of stories to tell the broadcast advertising fraternity. Our ads will tackle every subject; will sell every service. The entire campaign is based on timeliness and newsworthy values."

A sampling of the subjects soon to be discussed includes: "Is television

too expensive ?" "Is daytime television big enough yet ?" "Can you be on TV for less than a million dollars ?" Is radio a gone goose ?" "How to sell both halves of the country." "Selling customers who are `just looking'," and "Nine billion hours that radio doesn't

count." Frederick Veit is art director and Pat Steel is in charge of copy for the ad series. One of the first ads is reprinted on the back cover of CHIMES.

`Victory at Sea' Sold In 26 Markets "Victory at Sea," the Peabody Award winning film series. already has been sold in 26 markets since it was offered recently for syndication. The dramatic history of naval operations in World War II concluded an extraordinarily successful run on the BC television network on May 3.


NBC Chimes


Today, the people of this country by and large accept the miracles of radio and television as commonplaces. The harnessing of electronics for art, public service and business, which once staggered us with amazement, is now taken as a matter of course. We have been so thoroughly conditioned to haying a radio or a television set right in our homes that we forget the technical genius and the years and years of effort that scores of engineers and technicians invested and are still investing to make this wonder possible. It is only in rare moments that we realize what an almost- unbelievable phenomenon it would be to our grandparents 50 years ago, or even to ourselves 20 } ears ago, to consider that we would sit in our living rooms and see pictures of living. moving people which were originating that very moment thousands of miles away. The performers we see and hear are well known to us, but their fame and brilliance would be "wasted on the desert air" if someone were not sending their voices or images out to the home receivers across the country. It is to these members of the NBC team that CHLIIES is devoting articles, this month and next. As hich will attempt to tell part of the story of the company's engineers and technicians. The closest one can come to a one sentence definition of what NBC's engineers and technicians do is that they are the people who design. install. operate and maintain all the complicated technical apparatus and facilities that are required for modern broadcasting. This definition becomes an oversimplification, however, when you begin to examine the tremendous variety of activities that are involved. These operations at NBC fall into two overall 8

NBC Chimes

Bob Fraser, \BC development engineer, is shown above making preliminary adjustments on an experimental high -definition kinescope recording camera

and recording chain.

categories: Staff Engineering the designers and installers) , and Technical Operations the operators and maintainers) . This month it is to the former group that we address our attention. Next month we will examine Technical Operations for Networks and Owned and Operated Divisions. In brief, Staff Engineering studies and coordinates long -range planning of station and network facilities and acts as technical advisers to the Networks Division and to our Owned and Operated stations. Additionally, its functions include designing, constructing and making major modifications of NBC's plants, facilities and equipment. The staff engineers operate development laboratories; they coordinate engineering and technical development activities with other units of RCA. Moreover. they make periodic inspections of the company's engineering facilities and equipment. Staff Engineering at NBC is headed up by O. B. Hanson, vice- president and chief engineer, who has been the net work's number one technical man since it began operations. He is truly one of broadcasting's pioneers and the high technical excellence of the industry today is due in many ways to the developments that he has carried out over the past quarter -century. An example of a special responsibility of Staff Engineering is the funcI


tion of the Color Television Systems Development. under the direction of Robert E. Shelby, which works closely with RCA Laboratories and RCA Victor and provides the operational know how on this tremendously important aspect of the future of television. Under Mr. Hanson are five other major groups: Radio and Allocations. Audio-Video, Engineering Development. Architectural Design and Construction. and Technical Services.

Radio and Allocations The Radio and Allocations Group. whose manager is Raymond Guy and assistant manager is Lester Looney, designs. locates. builds. keeps modern and efficient and generally engineers all of the transmitting plants of the National Broadcasting Company, for television. short wave. standard broadcasting. frequency modulation, studio transmitter links and the larger portable transmitters. This also means the group must. when necessary . prepare testimony anal exhibits and the appearance of witnesses for hearings. such as for real estate zonings and for the FCC, which hear upon transmitting plants. } Radio and Allocations also is the watchdog of the NBC airwaves. It has the responsibility of protecting the facilities of NBC's Owned and Operated stations against encroachment by interfering signals from existing or pro- ._ l

NBC's Model Shop in full blast. From left to right are John Wojtowicz, at

the milling machine; Bill Bork, at the lathe; Elmer Mead; William Yoost, also at a lathe; and Rudy Weisenbach, examining a lens barrel he has been working on. All except Mead are design technicians; Mead is superintendent of the Model Shop. posed stations. If this were not done, another station possibly could operate on an NBC channel in a manner that would seriously reduce our service. This means that R &A engineers must carefully scrutinize every application that is made to the FCC for new AM, TV or FM stations. Frequently, exhaustive technical analyses are required to determine if NBC should oppose the interference and appeal to the FCC. To be prepared to do this, complete files are maintained giving every possible piece of technical information on all broadcasting stations in the United States. This group has frequent occasion to work with other departments of NBC, notably Stations Relations. The information R &A has, and the studies it can make, are indispensable in determining the best stations for NBC affiliation. This activity becomes especially important in the light of the FCC making new television grants in the future. At intervals the group is called upon to assist NBC Sales, affiliates, and advertising agencies on such problems as station rates, coverage and similar technical affairs.

Audio -Video To a layman, a TV camera is a TV camera and a control room is a control room, whether it is in studio 8H, or in some small station in Oregon. While it is true that NBC's studios, master

control rooms and recording facilities are designed, wherever possible, to use stock components, there are no two installations that are identical. Deciding what is needed and then assembling and interconnecting the enormously complicated components is the job of the Audio -Video engineers. Under

Chcster A. Rackey, who is manager of the group, they are responsible for the specification, design and construction of all NBC radio and television facilities, with the exception of purely architectural portions and the transmitting plants. The scope of their work embraces literally dozens of installations. It includes all the technical and mechanical equipment you see in the radio and television studios, in the master control rooms, in the film studios, in kinescope recording, in disk and tape recording and reproduction, in the field TN and audio mobile units. and in TV and audio receiving and monitoring systems. It also encompasses television lighting and all primary power supply and distribution matters. We mentioned before that usually stock items are used, such as cameras, microphones and recording equipment. However, some few items or portions of systems are not procurable ready made, or are not satisfactory as obtainable, and these the Audio -Video engineers make up themselves or have made for them. As an example of how complicated this work is, the 5E film facilities in New York, completed last year, required almost 500 separate drawings and sheets of interconnection information. The preparation of the requisi(Continued on page 22)

Frank Connolly, audio -video construction man (left) and Dave Moloney, technical construction superintendent, examining drawings associated with the TV Master Control installation. On the extreme right is Sal Salantro, audio -video construction man, building a monitor for kinescope recording. NBC Chimes


On .11ilitary Leerre

filbert Milekelsen Retires NBC Chicago Bids Goodbye To Veteran Painter

Cpl. Marshall Stone. of New York Guest Relations. is now on military leave as a Marine Radio correpondent. He is shown ahoy interviewing two other leatherneck, following an atomic explosion in the Nevada


Krith Iamb Keith "Tiny' Lamb. 28. veteran NBC sound effects technician. suf-

fered a fatal heart attack last month while at work in the NBC Hollywood studios. He is survived by his wife. Diane. and six-month old daughter. Kendall Lee. at the family home in Tarzana. "Tiny as he was affectionately known to all his co- workers and friends. first came to NBC in May of 1943. He was employed briefly in the Building Maintenance Department but soon moved into the sound division in -August of that same year. Besides his almost 10 years of service in the sound department. Tiny also contributed much of his time to employee

When Albert Mikkelsen left his native village of Edelthoft. Denmark. 46 years ago. bis friends gathered to wish him "God lykke. -- the local equivalent to "Good luck." He was just 19 and ready to embark on a new life in the vast United States. His brother had a job waiting for him with his contracting firm in Des Moines. Ia.. but Albert recalls he was still pretty fearful of what lay ahead. "Talk about your 'greenhorns' he laughs. "1 was handed a banana and tried to eat it. skin and all!" The Mikkelsens' business flourished. Albert married a Des Moines girl. and they had two children: a son \els. and a daughter. Sylvia. In 1927. the brothers moved their firm to Chicago. a city far better suited to these water -loving Danes than inland Des Moines. After Sylvia Mikkelsen finished school she went to work for \BC. and wound up as head of Central Steno. When. in July. 1943. she heard that assistant personnel manager Leonard Anderson was looking for a top -notch painter. she jokingly recommended her father. Two days later Albert was on the pa} -roll. and has been until his retirement on May 1 of this year. At a recent farewell party given by

his NBC co- workers. Albert as asked what he intended to do. now that he's a man of leisure. Hell read. play more chess and pinochle. garden. watch TV. and spend a lot of time with his five I%



is how most of \BC Chicago employees remember Albert Mikkelsen. The veteran painter retired on May 1, after ten years with the company.

activities He was past president of the NBC Athletic Association. player manager for the company softball

team. managed the company's basketball team. and endeared him self to the employee's children on the many occasions that he played Santa Claus for the annual Christmas parties. "Tiny" was born in Geneva. Nebraska and moved to the West Coast in 1943.


NBC Chimes

retiring painter _Albert Mikkelsen's NBC Chicago wish him 'Good Luck" at a farewell party in the to co- workers gathered studio paint shop. Mr. Mikkelsen is pictured fourth from the left in the front row. GOD LYKKE! A group of

Ruth Johnson Crowned 'N. Y.'s Miss NBC of '53' Lovely Ruth Johnson. 18 -year -old secretary from the N. Y. Personnel Department, was crowned "New York's Miss NBC of 1953" at the big Spring Dance held Friday, June 5. at the Hotel Roosevelt in New York. She was chosen as the winner in an election held among all employees in NBC's New York office. As winner. she is receiving a truly fabulous array of prizes. topped by a flight to Bermuda for herself and a guest on Colonial Airlines and atenday all -expense -paid stay at the famous Castle Harbor Hotel there. The other prizes include: two handbags: two bathing suits; a Lady Esther makeup kit; No hats: three slips: a sweater set: a negligee; a pair of shoes: six pairs of stockings: sportswear: three blouses; gloves; a formal creation: a hatbox and two suitcases: a coat: a suit; a full quart of perfume: fur collar and cuffs of mink: and a set of Imperial cultured pearls. The runners -up each received an all expense -paid weekend at Banner Lodge at Moodus. Conn.. a handbag. a Lady Esther makeup kit and a set of Imperial sculptured pearls. This was biggest and best employee dance in the New York office's history. A capacity- crowd of over a thousand NBC employees and their guests attended and enjoyed entertainment by some of NBC's top stars. including lilton Berle. Sid Caesar. Imogene oca. Mata and Hari. Marguerite ' iazza and Jack Russell. The highlight of the dance was the rowning of "New York's Miss \BC

of 193." The election was held the .v eek previous. but the result was kept

top secret until the announcement day night. The coronation .vas companied by the revealing of tremendous list of prizes. which was kept under wraps until the

Fri ac-

the also big

moirent. The elections were held by means of

printing a ballot on each pay eny elope which was distributed on May 29. The ballots then were sent to Employ ee Services. tabulated. and the results then were practically placed under armed guard until dance time. This system insured that every NBC New York employee would liare a chance. and only one chance. to vote for the lass of their choice from among the five finalists. The five girls who were chosen from among the scores of entries are Joyce Harvey. Film Division: Maria Niles. Controllers; Noreen Conlon. Guest Relations; Ruth Johnson. Personnel. and Sandra Riesenberg. W \BC -W \BT. They were selected on May 11 by a distinguished panel of judges. including John Robert Powers. Jinx McCrary. Dave Garroway, Gene Rayburn and Russell Patterson. There can hardly be any New York employees who haven't seen their pictures by now. but for the benefit of other NBC offices. photos of the five lovelies are published below. Another noteworthy feature of NBC New York's Spring Dance was the ainnouncenient of a new name-"The NBC Club" -for the employees' association. Known for some time as the Athletic Association. a new title was

Photos of all the candidates for the ..New York's hiss NBC' contest were displayed in prominent locations throughout the New York office. That's Marty Devine of General Service. on extreme left. peering so intently at the contestants' pictures. required to keep pace with the expanded program of employee activities at the network's New York headquarters. A memo was sent out to all \ew York employees asking for suggestions for a new name. The five best were selected by the AA Executive Committee and a membership meeting was held on May 28 to determine the final choice. The Executive Committee members are: Joe Kent. President; Betty Wilcox. Secretary: Ellen Coughlin. Treasurer: and Ed Herlihy. Ja. Smolin. Frank Fitzgerald. Clyde Clem. Lindsay Nelson. Neil Sullivan and Bill



The announcement of the new designation of the AA at the big Glance will officially kick off an all -out membership driy e and a reactivated and expanded program of clubs. activities such as the dance). and sports. I

fhe fie finalists of the ' _New York's -hiss NBC" contest: (left to right) Noreen Conlon. Guest Relations: Joyce laryey, Film Division: Ruth Johnson. Personnel: Maria Niles. Controllers. and Sandra Reisenherg. RNBC- R \BT. -

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Picture Story at Typical of Cleveland office birthday parties was one given Clem Scerback on his 31st milestone. Gifts included recording of `'Happy Birthday in Russian. Peggy Amsden. secretary to general manager Hamilton Shea. ran "snack bar.'


At recent NARTB party given by and Spot Sales mere, left to right, Don Norman; Tom McFadden, direct Spot Sales; Don Norman. general mai of KNBH; and Henry Maas, manag Sales and Program Service. 1%

(Left) In recognition of their help in making the Ohio Cancer drive a great success, members of the NBC Cleveland staff were honored recently by the Ohio Cancer Society. Seen here ' ith citation are, left to right, Lewis E. Herget, director Ohio Cancer Society; Hamilton Shea, general manager of WTAM -WNBK; Joe Mulv ihill, of WTAM's "Eleven Hundred Club"; Tom Manning, NBC Cleveland sports director: Joe Ziegler, WNBK producer; Joseph Silver. president Cleveland Cancer Society.

New Yorkers mill never believe this, but that's Philip Clarke, the son of Eva Boudreau Clarke, NBC Health Office's youthful -looking head nurse. clearing the high

hurdles. Only 16, Peter is quite a track star, already having 14 medals to his credit. 12

NBC Chimes

George Greav es, KNBC San Francisco assistant general manager, started his 26th year with NBC in May by reminiscing with some of the station's old photos -including the one above which shows that as young engineer he took keen interest in explaining new equipment.

NBC Covers Coronation Almost 200 Employees, Plus Most Modern Equipment, Enables NBC to Top all Networks One of the great news stories of our era, the Coronation of Queen Elizabeth I1, was brought to the radio and teleilion audiences of America by NBC, with coverage that topped all other broadcasting companies. \BC used the modern miracles of aviation, television and a new facsimile process called Mufax to enable viewers to share in the excitement and pageantry of the crowning of a British sovereign. Among the feathers in NBC's cap were the presentation of the first pictures of the ceremonies. which were shown first at 5:35 a.m. on June 2. These still pictures, which were reproduced by Mufax, were seen as little as nine minutes after they were taken. The first picture, of the young queen entering the state coach for the trip to Westminster Abbey, was followed by a closeup of the Queen and the Duke of Edinburgh, shots of the crowds, a mounted guardsman in the procession, and then individual pictures of the Queen. the Duke, the N

Queen Mother, Princess Margaret and Prime Minister Sir Winston Churchill entering the Abbey. Then most dramatic of all picture of the actual crowning of Elizabeth by the Archbishop of Canterbury at 7:50 a.m. The American television audience saw the first actual motion pictures of the Coronation at 4:14 p.m., when NBC, in cooperation with the Canadian Broadcasting Corporation, televised films which had just been flown across the Atlantic by jet planes. NBC television presented more hours of television coverage than any other net work, and it was the first network to fly on- the -scene observers to report the event in person to American viewers on the same day. Bad luck hampered an attempt by NBC to bring its television audience Coronation films even earlier, when a mechanical failure forced back an Electric Canberra jet which was carrying exclusive NBC film. This plane, long kept secret by NBC, took off from



Four top NBC commentators who covered the Coronation are seen here examining the route of the great procession to and from Westminster Abbey. They are left to right. Morgan Beattv, George Hicks, Henry Cassidy and Merrill Mueller.

England with kinescope film at 6:24 a.m. (EDT) and was expected in Boston within seven hours. However, after two hours and four minutes out and one third its way across the Atlantic, the pilot discovered the circuit connecting the fuel pump to the number four tank was broken and had to turn back to England. The break was found impossible to repair and the flight was cancelled. Television viewers for the first time were able to see the colorful ceremonies associated with the crowning of a British monarch. In fact, it is likely that those watching on television were able to see more than those actually attending the event in person. A staggering amount of planning, coordination and plain elbow grease by literally hundreds of NBC employees made this unprecedented coverage possible. New equipment was designed, a top -flight staff of cameramen, commentators, engineers and technicians was sent to London, arrangements were made kith the British Broadcasting Corporation for kinescopes of the actual ceremony, and NBC even chartered airplanes to rush films back to this country for immediate transmission. NBC's radio and television coverage, which was sponsored by General Motors, began early in the morning of June 2 and lasted throughout the day. A staff of network's top commentators was on hand to cover the glittering spectacle, including Morgan Beatty. George Hicks. Henry Cassidy and Merrill Mueller. In addition. Rav Henle was on the scene in connection with his NBC radio news show, "Three Star Extra." This team of commentators sent back on- the -spot descriptions of the colorful event and a battery of NBC cameramen recorded its matchless pageantry on film, which was sped back to Boston in a chartered Pan American Clipper. enabling American televiewers to witness the historic event within hours after it transpired. The Clipper established a new record for propeller driven aircraft between London and Boston of 12 hours 35 minutes. NBC Chimes




Team Tops CBS

Plans Set for New. Better Ladies' Lounge in New York Construction is now underway for a bigger and better lounge for female \BC employees in New York. The lounge, which was located on the seventh floor in the studio section. is being moved to some of NBC's newly acquired space on the third floor room 322-of the RCA building. The move is designed to give better facilities and provide more comfort for NBC's girls. The new location will provide 210 square feet more room, higher ceilings and big windows. in which air conditioning units are being installed. The old lounge, being in the studio section. gave no view to the outside world. In addition. much of the furniture is being reupholstered. new and better lighting facilities are being installed. supplemented by the brightness afforded by the king -size windows. The overall color scheme for the new lounge is coral. cocoa. yellow and green. To make it easier for the lounge to stay attractive. specially designed tile floors are being laid. with a ribbon pattern in the lounge and a checkerboard design in the lunchroom. The new space is divided into three sections: the lounge proper. where the couches and most of the easy chairs are placed: the lunchroom. with vending machines as well as the tables and chairs. and a section with writing desks for gals who want to catch up on their correspondence.



NBC Chimes

As soon as the basic plans for the moving of the lounge were made a call went out for present users of the lounge and a committee of 15 representative girls was formed. They went over plans and blueprints. inspected the new location. and were charged with going back to their offices and circulating among the girls. gathering all ideas. suggestions and comments. Whenever possible. these ideas will be incorporated into the design of the new lounge. or scheduled for early accomplishment. The new Ladies' Lounge is due to be opened for use later this month.

The NBC \ew York AA Softball team won a solid victory over CBS's club on May 4. to the score of 5 -1. NBC's pitching ace. Gary Iorio. of TV Technical Operations. allowed the Madison Ave. crew only one hit and two passes, and struck 12 men out. This was one of the opening games in the Mercantile League which is composed mostly teams from the large \ew York companies as well as from CBS and NBC. All games are played at Diamond Number 2 at 82nd St. and Central Park. in New York. The NBC team is looking forward to a top -notch season this year. In 1952 we ended up first in the Industrial League and second in the playoffs. Manager Diane La Perch is certain the end of this season will see the NBC squad first in both categories. Besides Gary Iorio. other team members are: Bobby Hanrettv. Jimmy Byrne. Frank Woodruff. Tom Wade. \laurie \ erschoore. forty Eaton, Frank Gaeta. Gene Kavack. Norman Kudlick. Art Topol. Art Schwartz. Herb Oxman. Frank Gibbs. Frank Driggs. Ken Foster. John Fanning. Marvin Goldstein. Vernon Derrick, Eddie Klein. Gerry Morning. Jack Marshall. and Les Clark. You can see there are plenty of players. What are needed are rooters to go up to Central Park and cheer the NBC team on. The manager is Diane La Perch. of AM Technical Operations. No. that's no typo. The first name is Diane. and the manager is a she. Managed the team last year. too.

Oyer 325 secretaries in :NBC's New York office attended the recent series of Secretarial Refresher Classes. The two -hour classes included a demon stration of typing tips. as -een above. telephone pointers and other subjects valuable to a secretary.


Washington The "Life in Washington" television series, produced by WNBW in cooperation with Lie Magazine, premiered on April 29, with more than 200 distinguished guests attending the performance and a reception at the Wardman Park Hotel. Members of the U. S. Supreme Court, the Senate and House District of Columbia Committees, the Federal Communications Commission, other 1

government officials and civic leaders attended a reception and buffet supper in the Continental Room of the hotel, where the WNBW studios are located, and viewed the first program, "The Nerve Center," on a special RCA theater screen television system. Before the program, WNBW general manager Carleton D. Smith introduced Mr. Andrew Heiskell, publisher of Lie Magazine, and Mrs. Samuel Spencer, chairman of the D. C. Board of Coin missioners. The "Life" series also is being produced in Cleveland and Detroit and the "Life in New York" program began on May 10.

Stuart Finley (foreground), and Frank Blair (pointing finger), narrators on WNBW's "Life in Washington" series, inspect a scale model of a projected plan for the city of Washington. This model was used on the second program of the series, which presented the views of several experts on city planning and development.

According to general manager Smith, the WNBW series is intended to show Washington area residents more about their city and its economic and cultural structures. By using live remote pickups, live interviews and special film portions, "Life in Washington" documents the living conditions and problems of the District of Columbia and surrounding areas. The third program in the 13 -week series was titled "The People" and gave viewers an opportunity to eavesdrop on a lawn party given by Martha Rountree of NBC's "Meet the Press." After showing government and embassy officials at Miss Rountree's party. the cameras switched to a downtown movie theater location for live interviews. On future programs guests will include authorities on government, edu-

cation, health, religion, and recreation. Frank Blair and Stuart Finley, of NBC Washington, are narrators on the

At reception for "Life in Washington" are, (L. to R.) Sen. J. Glenn

Beall of Maryland; Madeline Carroll, wife of Life publisher Andrew Heiskell; Mrs. Carleton D. Smith, wife of WNBW -WRC's general manager, and Mr. Smith. series which is produced by Jeff Baker, directed by Frank Slingland a n d scripted by Stanley Field.

How to Keep WNBW's Story Lady Fans Happy When Betsy Stelck, the Story Lady on WNBW, Washington's daily chil-

dren's show, "Little Playhouse," told producer Carl Degen that she would have to make a two -day trip to New York recently, Degen was presented with the problem of explaining the absence to the pint -sized viewers. What finally emerged may well qualify as a record of sorts for deception. Degen finally decided that he would have the Story Lady become invisible for two days. Betsy's voice was recorded, solving half the problem. But what to do about the picture problem? Degen's solution was to borrow the Story Lady's magic wand. With the help of the WNBW facilities staff, the wand, a telephone and other props were attached to thin puppet strings. Next. WNBW stagehand Johnny Tompkins was sent up on a ladder into the network of lights and cables on the ceiling of the studio. An invisible Betsy's voice was played from a recording, the magic wand was manipulated on the "magic strings" from 20 feet overhead. The tads at home never suspected a thing. NBC Chimes 15


prize -winner in staff talent show


was tenor Maurice Streitmatter.

candid shot of NBC Chicago staffers enjoying the Spring Spree talent show, at recent NBC Chicago Athletic Association annual party.

Chicago Spring Spree Too late for publication in last month's CHIMES were these candid shots taken at the NBC-Chicago Athletic Association's Annual Spring Spree on April 9. After cocktails and dinner at Hen rici's in the Merchandise Mart, staffers assembled to watch the Spring Spree Scandals, a talent show recruited from

the ranks of their fellow workers. Another highlight of the evening was the installation of the new officers of the NBC-Chicago Athletic Association. Herbert Lateau, president; Dic Steele. first vice- president: Polly second Schlimmer. vice- president: Ann Eybel, secretary; and Eric Danielson, treasurer.


Joyce O'Malley. Barbara Albright, Virginia Gebert. were vocal trio.

Marilyn Harsin and Steve Roche blended talents in hillbilly duet. 16

NBC Chimes


etile /tutu .Mct.arthy, retiring president of Chicago AA, was boosted up for picture by Ed Hitz, left, and Harry Kopf.

People and Places WRC, WNBW, Washington Employees of NBC in Washington have organized the Hiatus Players to give thwarted actors a chance to prove their ability on the other side of the cameras and to gain experience in directing and other pha_es of dramatic

production. Producer Heyward Siddons has been instrumental in organizing the group. with Rene _Varechal, Continuity Acceptance. and Ed Lynch, Film Lab. also taking an active part in directing the players At initial meetings. members have played charades to get the feel of acting. and have also read parts from selected plays. If the group's enthusiasm continues. there is a possibility that a future production may be staged on WNBW. Holly Wright, WRC's morning newscaster and announcer. reported the following in answer to a request for information from publicity director Jay Royen : "In a touching ceremony at the Southeast Junior High School Holly Wright was installed as president of the John Philip Sousa Junior High P.T.A. Long active in civic endeavors in Southeast Washington. Wright was at one time the youngest radio announcer in the state of Vermont." NBC, Hollywood Orchids to over a hundred of our fellow -workers who donated a point of blood to the Red Cross Blood Bank.... We greet Billye Dotson, and June Sessions who recently joined the Central Stenographic Dept. . . . Marguerite Douglas, temporarily with the Production Dept. while Gloria Visconti is on vacation. . . . Peggy Lee Frank, who replaces Pat Esposito who resigned... . Gene Widho fJ Production Services Dept.... Nita Loreless. who is taking over the duties of Janet Smith. who is going to spend three glorious weeks in Hawaii before going to New York. Charles Cooney. temporary News Editor.... Jeannette Hatton who has joined the Mail Room Staff. . . . We say farewell to Tina Speciale. . . .

Gerald Decker.... Pat Esposito... . Curtis Poe.... Janet Smith.... Wally 'Hutchinson Marilyn Tegge... . Vary Louise Bailey upset the routine in Central Stenographic by giving birth

Polcin, Eduard Viler, and Richard Barry-.

to a baby girl. Sharon. ahead of schedule daughter was born May- 4 to Marion -Moore Cadigan and Bill. . . . \Iargueretta is the name the Al Woolleys have given their new baby girl. who was born May 7 and the Harry- .11eusehkes also welcomed their little girl. Tracy. \lay 1.1. We are happy to say that mothers and daughters are doing fine. . . . Mary Opie, secretary of Western Network Sales will be vacationing with husband Wynn. NBC TV engineer. in New York the end of this month.... We wish to report LOST: one appendix by Edith Rapley. . . . Tari Rahn was married Feb. 1.1 to Dick Holbrook. . . . Jane Osler. TV Technical Operations will marry John Detra. Guest Relations on June 1 -1.... Ellen



Johnson inherited Janet Smith's little red Ford Convertible and has acquired a Palm `prings tan mighty becoming too. we might add \fter sitting up all night to procure a boat for the opening of the trout season. our Judge Leadingham reports huge success... . "How can anyone be so mis erable. and have such a good time ? ". says she. The place: Lake Crowley. where she caught the limit every day! Kudos to Helen hurray Hall. Hollywood Advertising and Promotion Manager, for the excellent job she did as chairman of the lunch and fashion show for the ladies of the NARTB. With Eddie Cantor \IC'ing. the eyes had it. . . .



WMAQ, WNBQ, Chicago Neu- Babies: NBC-TVs \Ir. Wizard. Herbert. and his wife have adopted a baby boy named Jeffrey Dutton Herbert. NBC Chicago radio production director John Keou-n and his wife are celebrating the birth of a daughter. Laurie Lynn. on April 18. at Evanston Hospital. eu Staffers: Stephen Krasula. senior promotion writer: Robert Bersbach. salesman. TV Film Syndication Sales: Rena Kay. TWX operator: Martha Brunskou-ska. PBX operator: Margaret Csordas, assistant cashier: enion Par rulescu. Network Sales secretary: David Moon, Production Facilities, assistant: Robert Knowles, Property Procurement coordinator: Tom Elrod. TV Production Facilities assistant (vacation relief- ; George Wales. Maintenance. and guides Ralph Miller. Robert Don



Albert Knispel has returned to his TV engineering post after two year in the L. S. Army. Roy James. in Kansas City. Kansas, and Charles Barton, in `t. Louis. \Io.. are new NBC Chicago Merchandising

representatives. Promotions: Harry- Trigg has been promoted to assistant director T\ 1. Walter Welch to studio coordinator TV,. and Paul Robinson and John Hinsey, Asst. TV directors to full directors. s

WTAM, WNBK, Cleveland Bill Disbrow, Ed Leonard and Bill Howard are right proud of the new studios under construction in the NBC Building.... Bud Ford, Johnny Andrews. Henry Lerine and members of the "Morning Bandwagon" can hardly wait for completion ... it'll mean more "elbow room". Not so happy, for the moment at least, is lrr Palmer and Rosemary Barlett, right next door . . . they maintain it's pretty hard to do accounting. make up an accurate payroll etc., to the tune of a pounding air hammer. Bill Dallman. Merchandising manager. has two new cases in the lobby to show off the products of sponsors participating in the highly successful WTAM merchandising program. . . . Tom Nanning thanked Bill Dix, WT_V\I sales manager. on bended knees when sponsorship contracts were inked for \Ianning's sports shows. . . . Ted Sliu-a is taking on added responsibilities in radio sales.... George Cyr, TV producer. was painted up as a real television saint in an editorial page feature of the Cleveland News recently. Joan Illingu-orth. and Joan Wurar arranged a highly successful "surprise party" for Clem Scerback's birthday. Peggy Amsden operated a special snack bar most unique gift was a recording of '`happy birthday'- in Russian. Alice Dutton. secretary to Jake Hines. public relations. will be married July 11.... Jean Cashmar. formerly WNBK. now logging for TV Guide. . . . Brooke Taylor. who came up through NBC Page and Guide ranks is the newly appointed program director for \CTA\i -WNBK . .. he succeeds Norman Cloutier who returns to New York. Glenn Rowell and Cy Kelly are maÌ:-




NBC Chimes 17

ing a big hit with their puppet show at club meetings and parties.... Girls with a fascinating job are Stell Sankel, Jeanne Walker, and Eileen _1lcGinley, Vivian Ives, according to a recent Cleveland Press picture- feature story. Add Johnny Andrews and Henry Levine to the list of people bit by the golf bug. . . . Bud Ford, vacationing out west last month just missed the tornado.... Charles Hiring and Mort Flieshman, who produced a special safety show for the Cleveland Press. and 3.500 school kids are happy with a note from the Press expressing doubt as to whether movies will ever suffice as a program again -they did in the past.... Tom Tailor is now program director of a Saginaw. - Michigan station. Charlie Ames, Ed Kizkis, John Hiatt and the other engineers in \Master Control are jumping these clays with the added schedule of remotes and local shows.... Barbara Bonnet and llary Galvin look great in their new summer apparel ... so does llarion Wolter with a beautiful sun tan . . . her boss in the Traffic Dcpartment, Russ Carter, is riding around the golf course with a brand new scooter. . . . hen Coleman and Bob Bouwsma will again do play by -play descriptions on radio of the Cleveland Browns games. . . . C. T. Russell is enthused about the new WN BK transmitter setup . . . we're getting a new building, two towers, two transmitters and power from three sources, including a diesel emergency unit.... Joe Bova is marketing T- shirts with "Uncle Joe" silk screened on the front to publicize his T\ show. . . . Louise Tkacs, at the end of the radio league bowling season is telling 'em . "I'll wow 'em next year!" Torn Field, Skip Ward, and Joe Mulvihill have new sponsors.... Jay lliltner is again getting terrific mail on his new show "Matinee With \Iiltner ". . . . Jackie Lynn, "Morning Band wagon" is appearing at a local night spot-she get's equal billing with the Three Suns!


KNBC, San Francisco Two members of the alert KNBC news department hay e been singled out for awards. John Thompson, manager of the News and Public Affairs Department. was selected for the 1952 Better Understanding Award of the English Speaking Union of the United States. Thompson was cited for conceiving.


NBC Chimes

producing and directing K \BC's wcekly "Public Affairs Are Your Affairs" program 8:00 -8:30 p.m., PDT, Sundays). Since 1947, when it was first established. the "World Affairs" program has regularly presented outstanding national and international authorities discussing world problems as they affect the average American. The show is presented by K \BC in cooperation with the World Affairs Council of Northern California and the San Francisco News. Henry Schacht, KNBC San Francisco's Director of Agriculture, has been honored by the California Associated Press Radio Association for his daily "Farmer's Digest" show. In the first annual CAPRA award competition. "Farmer's Digest" was selected as "California's hest farm show." The half -hour program of agricultural news and information. interviews and music is heard on K \BC each morning Monday through Friday. Schacht has been sponsored by the Standard Oil Company of California since 1945. George Greaves, KNBC San Francisco's assistant general manager and program director. observed his 25th year with NBC in May. Greaves joined \BC as an engineer in 1928. As field supervisor for NBC's Western Division he built NBC's first Hollywood studios and supervised the first commercial radio broadcast ever made to the United States from a ship at sea. He became engineer in charge of KNBC operations in 1941. was advanced to assistant general manager in 1945 and added the duties of program director in 1952.

KNBH, Hollywood Short Notes: Janet Williams. who has been receptionist for KNBH. was recently promoted to secretary to Ted Rich, Supervisor of KNBH Production Facilities Department. . . Elsie Radwick has returned -with a good tan-from a week's vacation in Laguna Beach... . Vacation plans are also being made by Lois Frick to visit her family in Wayzata. Minnesota. for two weeks. Alan Armer, KNBH director. and his wife Elaine became parents of their second child, a boy, on May 4. The 7- pound, 111') -ounce baby will be named Michael. Doty Edouarde is moving to Radio Sales and his position as KNBH Sales Manager will be taken by Jim Parks. .

Kl\ BH and NBC Spot Sales hosted Western party for a select group attending the recent NARTB meetings. Held at the Burbank studios there were more than 400 in attendance. all of whom enjoyed the festivities. It was especially nice to see Tom McFadden back for a visit. Harmon Nelson, Program Director for KNBH, has come up with a new TV series that will provide some new technical twists for the engineering department to overcome. It's to be a real Western rodeo every Saturdayafternoon from the famous Iverson Ranch where most of Hollywood's Western epics are filmed by the motion picture companies. Involved in the program each week are 200 cowboys and 150 head of cattle. including Texas Longhorns and Brahma bulls. KNBH and NBC held a party Friday. May 15, in the rehearsal hall to bid a fond farewell to Dorothy Seltzer, who left the following Monday for Bucks County. Penn. Dottie. who had been with NBC for 7 years and was currently secretary to General Manager Don Norman, plans to go into the greeting card business with her brother. Replacing her is llarian a



WNBC, WNBT, New York Highlight of the month was our all out effort for the big auction given for the benefit of the New York Infirmary. Nearly everyone who so generously gave his or her time was caught by the WNBT cameras. We think it would have been a field day for talent scouts. Our welcome goes to newcomer Lois Nix up at 67th Street and a welcome back to Jackie Robinson, who is again at his desk at least in the mornings. We'd like to accompany him to the Dodger dugout for the afternoons. Our congratulations to Coralie Bernstein, now on our permanent staff. and our commiseration on her recent bout of measles. We also congratulate Don McDonough. who is now a floor manager at 67th Street. and [Eck French, new studio supervisor at that busy operation. Helen Blom cane into visit after her vacation in Florida. so brown that we all wanted to go back with ber to cork there. We missed Max Buck. who spent two busy weeks in California working hard for us. This continues to be an athletic



place. with several people. including Ted Cott, brushing up on their tennis, bowling, golf, etc. There was sonie suspense in Controllers over a wager bet%%Ten Anne Schwartz and Jack Sutton over who would make the top season's average in bowling. We were about to welcome a newcomer to the Flagship, when we discovered it was really Joan De /ott who surprised us and. we're sure, many of her friends in network, cutting her hair. \lane of the NBC and W \BC people who remember Fran Carlson ith pleasure because of her bright. happy manner. saw her on `'Strike it Rich" one day in May. Fran who left us because of illness. has the admiration of all those who knew her for her We are happy, 'I, luck and courage. ith llargaret /organ, that her little son. Timothy, has recovered from a 1



erious operation.

the members of our staff. Jim Chandler is still busy with his carving knife: Dick Templeton is trying to get used to less and less sleep each night now that Howie is developing a set of healthy lungs: vacations are becoming more and more the topic of conversation for the sunnier. while your correspondent sits back looking for ward to a September trip to Bermuda and Nassau hope i can last through the heat of the summer months') ; and the thoughts of narri ing off some of the bachelors on the staff so we can have a few parties is coining into the conversation more frequently. I guess that about covers all the latest news from our department. so until next time. "\\hv don't ' ou come up and see us in our new office some time ?" I


National Spot Sales

BC, New York


Owned and Operated Stations

lO&O Administration Now that e've become used to taking the legator to the third floor instead f the 35th and to the smell of a 'iewly painted headquarters. work is oming along as usual. Packing up -Il our belongings (you never realize ow much stuff can be accumulated )ver the months' and moving from he International Building over with he rest of the company in the RCA uilding and then unpacking and get ing accustomed to new surroundings asn't an easy task, but after much iscussion. the general feeling is that -e're glad we're in the "other build1." again. And. confidentially, we link we got the best of the deal in i w move. We're still with Spot Sales. ut liage our own section of the office here we can hear Bob .Pelson in hicago or Al Diederichs in San rancisco on the phone. Our end of the office also boasts a ries of cartoons. one for each pern, with his or her own special aracteristics illustrated. including People are no damn good" Wood urn, courtesy of Sarah Decktar and nn Winters. Within the month that the executive ffices facing the skating rink of the laza will be finished and we can elcome Charles R. Denny to our


idst. Since our last report in CHIMES. ere hasn't been too much news from

Early vacationers are: Caroline Herbert. to Sea Island. Ga.. Eileen Killi!ea. to Miami. Fla.. Monica Christenson and Bobbie Silverman to Bermuda. I illian liartine: to Europe and Ellen Lurie to Nassau. All our best to two Spot Sales secretaries who became engaged recently: Anne Tucker. who will be married July 11 to Towney Coleman of Guest Relations. and Barbaro Brune. who will be married in September to Jack Vothel. Congratulations to /arty Harrison, father of a baby girl, Nancy , who was born on April 20. 1

Networks Division

Advertising and Promotion



looks like the competitive spirit between NBC and CBS is at a standstill, at least in the respective Art Departments. Walter Einsel in our Art Dept. has recently given a diamond to Naiad Giblan in their Art Dept. We've watched this romance grow from the first meeting a little over a year ago. Congratulations from all of us. Walt. even though we're sorry you had to go outside the NBC fold. June 20th is the date. We may he jumping the gun if we're wrong. chalk it up to spring but Loretta Leehive has our romantic curiosity up. She's been buying hone china . . . and young ladies seldom make such an investment for no good reason. Army. maybe? Warning to Dee i'estal. 1Talter Duncan and Pierre l/arquis: Better treat your secretary right. because I

Joan Nelson, TV Sales Traffic, was bound to enjoy herself at surprise shower given by friends. Wedding bells ring on June 6. she mai be the next big name in the singing world. Word has it that Cale Maass has been practising voice nightly . . . and then playing it hack on her new Wehster recorder. A toast to your success, Gale. /el Schlessel seems to have developed Best Man Fever . . . he's been averaging a wedding a week lately. Watch it. Mel, it may be contagious. Larry Byer, a Trenton. New Jersey, and Rutgers U.-man. is new and already busy in the Production De1


Broadcast Operations- Rosemary Clooney dropped in to visit Eloise Geller and her friends in Broadcast Operations !ast week. Ed "Commodore" Cosgrove is getting his sea legs and sunburn in his sailboat. it's a girl Diane) for the Bob Corn-ins. It's a boy for the .41 Sterns. Congratulations. men. For city ordinances covering Central Park please see Sumner Glimcher. Douglas Skene plans to tie the knot June 8th. Elwood Schmidt is buying a new cabin I



cruising anyone?


Oshman received his "Greetings.'' He will enter the Army in June.



On May 18th. NBC Merchandising Department wel-

comed aboard Miss Joan Grossman, as Murray Heilweil's secretary. Joan comes to NBC after four years' experience in merchandising work. at Young & Rubicam in Chicago. As she arrived, Miss Elrira Polisi left to make frantic plans for a military wedding on May 23rd to Ensign Norman //ansen.

NBC Chimes 19


Music Speaking of coincidence, Bill Paisley bet on "Dark Star" in the Kentucky Derby because he wrote a song of the same name. Who needs to study racing sheets! Mary Turner certainly enjoyed her visit at her home in Utica. N. Y. on mother's day.

News and Special Events -Jim Fleming has just completed a new series of RCA Victor Red Seal recordings entitled "Adlai Stevenson Speaks ". The album went on sale in N. Y. on May 15. and it may even outsell its predecessor. best -selling "Mr. President ", also a Fleming production. Not content to rest on his laurels, Jim is now preparing with permission of the White House, an Eisenhower series of LP recordings. Watch for the release date. )You know-, of course, that these RCA records are available to NBC employees at sizable discounts. Suggestion: They make wonderful gifts! Everyone was quite unhappy at having to say goodbye to Millie Ba fundo our stenotypist. but we wish her much happiness and great success in her new endeavor as court stenographer up in New Rochelle. There's a new feminine face in 404. It belongs to charming Edith Tanner, who's now Joe _Meyer's secretary. Welcome to .Yews, Edith!

Plant Operations


Don Reilly sending us all post cards from his vacation -land which happens to be Sunny Florida. We're all glad to see Richard Lerner and _Mike Graham returning from their Military Leaves. Welcome Back!

Press -The Press Department has moved to larger quarters in room 320 of the RCA Bldg., after 21 years in room 400. Sid Des f or's Photo staff and lab remain in room 401, but everyone else has moved down to the consolidated headquarters. Even with the rain. vacations must be had and Leonard Meyers goes to Europe for his vacation on the 9th of May. Not going quite so far is Hank Williams, who is going to Maine for a two -week outdoor hiking trip. Have fun. boys. Broadway had its "New Faces of 1952" and Press not to be outdone probably had just as many new faces in its department over the last year.

20 NBC Chimes

Latest additions to the staff are Ethel Kirsner, working with Column Editor Milt Brown, and Betty Ahner, pinch hitting for Nancy Herbert, who is sunning herself out in Southern California on her vacation. Millie Bracco is back at the copy desk after a brief illness ready to resume her duties. Don Bishop, manager of Program Publicity, is author of a chapter in an anthology titled "The Enigma of Thomas Wolfe," which was published recently by the Harvard University Press. Sid Des/or, photo editor, has announced the engagement of his daughter, Nanette. to Irwin Schatell of Union City. N. J.

Research and Planning -The


search and Planning Department hap pily welcomes May 1 newcomers Ming Chen and _Mitchell Lipman to the Markets and Media section. Their arrival ushered in a busy month for many. Quinnipiac College prom in Connecticut holds fond memories for Gloria Betros despite "duck" weather. Hearty birthday greetings to . . . Betye Hoffmann on the 5th. . . . Pleasant trip to Ray Eichinann and his wife as they motor South to Tennessee for two weeks vacation starting May Congratulatory message from us all to Jack Landis and his bride Sandra Penton, of Kew Gardens, who tied the knot May 24.... We left the welcome mat out all month for the arrival of Roy Ashmen, planning assistant to Barry Rumple, who finally walked into 517 on May 18. . . The long faces around the office signify we'll miss Fran Zabel who leaves NBC on the 29th. Louise Kaciczak takes the last week of vacation to move into new home in Rosedale. Long Island. . . . Queens Point won't be the sanie without her.... The entire department extends sympathy to H. 11. Beville in the loss of his father last month.... May has come and gone with never a dull moment and new things in life to look forward to. . . . Jo Capetta sporting a new hair style that required re- acquaintanceship with the office with emphatic nods of approval for this slick chick's latest surprise. Manhattan College is in Manhattan and river boats are on rivers. see Marie Redling for details. . . .



Things were really in a turmoil in Staging Services

Staging Services


for about three weeks while we wen all anxiously awaiting the birth o Joe Hewes' baby. Finally, on Apri 20, "Little Joe" arrived in town. By the way-Mama's name is Jo too. ;.. There will be a hot time in th( town of Boston, Mass. on August 22 when Staging Services goes en mass( to the wedding of our own "Little'. Dan Levitt to Marilyn Moskowitz of Norwell. Massachusetts. We all wish Dan and Marilyn the best of luck. It seems that Staging Services is the scene of many impending marriages. On June 6. Lee Tucker will walk down the aisle with Bruce Knight of Baldwin, New York. We have our welcome mat out for Kathy Vukovich, Norman Grant's new secretary, and to _Mary Steuber, .: who comes to us from Guest Relations.

Station Clearance


By the time this is printed Bill Coldwell will be an old married man. The big event for Bill and his bride Phyliss took place on May 17. This lucky couple flew to Bermuda for ten days for their honeymoon. We are all wondering who Lillian _llc_\aughton is hiding from, as she was trying to "make like Garbo" last week (dark glasses and all) Saturday, May 2 proved to be a real terrific day for all that went on the picnic at Lake Sebago. The only things we forgot were umbrellas and boots. but all -in -all we had a wonderful time. Anyone for ping -pong! Terry Docherty is surely the ping pong ace in our office-forget what the score was. but Terry had every_one beat by yards. !


TV Program -Good luck to Carol Jean elotta, formerly of the "Today" T

staff. who has recently left to join NBC in Cleveland. Congratulations to Shirley Fischer, now secretary Fred Coe. Vacation news: _llarion Eiskamp has recently returned from Bermuda and Clifn Evans has just given Europe

whirl. Congratulations to Joan Pomeroy, secretary to _llartin Begley, and George Rowe, Jr., who were married on May ninth in Marble Collegiate Church . . . also John Green and "Libber" Freeman of Providence who were married at Marble Church on a

May twenty- second.

it ke +



Ikr is

Tele. ision Technical Operations


Shall I compare thee to a Summer's day? Thou art more...." Guess it's got us all by now. But one doesn't have to look at the weather to know it's summertime. Lilacs adorn the secretaries' desks, woolens are cast aside for lighter wear, and vacations are at the top of the small talk list. A few vacations have already gotten underway. Frank Hill spent his in Florida water skiing, boating, flyHe ing, swimming and relaxing. screen -idol tan with a calve back which the many blond- haired men in TV Master Control long to have. Frank didn't waste any time getting there either. Starting at 8:00 AM in the morning from NBC where he had been working from Midnight to 8 AM, he picked up his wife and drove sleepily on his way Southward. Andy Switzer of MCR had part of his vacation too, but it was spent at home with his wife and now -born baby. He "didn't get tanned" was his em-

phatic exclamation. (Andy is blond). Joe Gibbings will go again to Europe this year to visit relatives. Some of us never go anywhere and others have distant relatives. Florence Herrlich has decided on Bermuda this year. Ind you know what that means... . ?l_uxury and Beauty manifold. She'll lave plenty to tell us when she returns. Four new faces -all girls -in TechMargrit . iical Operations this month. Hahn replaces Toni Del Grosso, who I1as taken another position with the company. Margrit was born in Ger' 1'any and has been over here only hree years. Of course, she speaks Ferman perfectly, and her English is etter than that of a good many If you nglish- speaking people. ;should hear someone speaking French on the phone, don't be surprised... . rhat's Margrit, too. When asked why he was speaking French, she an,fAvered unassumingly "Well, I must peak French to that girl, because it s the only language she understands." `Oh," we answer quietly and fool shly. Margrit is a delightful addition o the department. Muriel Schoeppler rom Mt. Vernon, joins the schedulng group in the stead of Rona hound. who is leaving to be married o Erwin Drucker, who, during June Ind July, will become a law graduate, ake his bar examination, become a ;room and husband. and then, a soldier. Wow! I wonder if the bride

can still be nervous. Dorothy Weber is our Field secretary now in Long Island City. Dorothy lived in Florida

before journeying North to NBC. A welcome is also due to Lois Nix, who will work in our 67th Street office. Lois's home town Maine. Looks like quite a cosmopolitan office, Eh what?




Steere llathew drove a few of us over to the Englewood hospital the other night to visit Jack Hilton, who has been on the sick list for several weeks. We're happy to report that we found Jack feeling real chipper and in excellent spirits. However, he expected to undergo one more operation and by the time the next issue of CHIMES is being distributed we all hope Jack will be convalescing at home. Lots of good luck, Jack, for a speedy and complete recovery. We all miss you! Traffic put out the welcome mat for Charles M. Zucker, formerly in the Supply Department. Traffic gave Joan Duggan Tierney a farewell send -off on May 15th when she resigned to get ready to welcome the stork! We'll be looking for a "pink" or "blue" announcement from you in September, Joan.

Dept., Ext. 207. To keep up with Al, all interested have to pay "Real Cool ". Donald Rydell and Mrs. are going on a vacation tour to Canada. ncidentally, Donald is captain of the Champ Bowling Team-He's might proud of 1

his boys! The men of Network Controllers think it a shame, that some of our pretty "bashful" girls would not allow themselves to be entered in the "Miss NBC" contest. Congratulations to Art Garbade, elected member of the Board of Education for Elementary School District 16- Nassau County, L. I. Gwen Davis taking an early vacation with her fiance who is leaving for

Korea. Controllers threw a tremendous stag party for Jack Lavan and Cal Wheeler. Joe Fuller kept things in "order ". Cal requests the ardent admirers of the Ace of Hearts and Queen of Diamonds to please return these priceless treasures. MYSTERY OF THE MONTH -What secretary in 21\15 sometimes called E. "Irma" M., was dancing to the tune of the "Burglar Alarm" in Uptown Alexander's? See photo below.

Staff Administration


Continuity Acceptance Jane Readey, Stockton Heinrich's former secretary, came in to see us last week. She is here on vacation from her job in Albuquerque, New Mexico. Barbara Davenport made her television debut answering phones on the New York Infirmary Auction marathon over WNBT. You looked wonderful, Barbara! Joan Giorgi spent a wonderful weekend in Washington and enjoyed her first journey by plane. Talking about planes, Kay Henderson flies to Great Britain on May 23rd, where she and her friend have got two seats for the Coronation. They also plan to visit Northern Ireland, Holland and Scotland.



Congratulations to

Anne Acciarito .11iccu -she just returned from her honeymoon. Catherine (Jenny) Pepe and spouse Michael left for a 2 week vacation in Miami Beach. Live a little, honey! Anyone interested in joining the orchestra for the NBC Musical Revue. contact Al Davino in the Payroll

Eileen (Irma) Monahan

Guest Relations


lot of moving last few weeks. Art the around in G.R. supervisor new guide is the Topol supernew asst. the Biesc and .1/arty to promoted Morris Dave visor. G.R. has left the Feeney cashier. Bill desk and is now in the ticket division; Bill Burton replaced him at the desk. .Andy McChesney is the new page supervisor and Charlie Dempsey has taken over as supervisor of Main Hall operations. Al Sande has joined the staff on the Mezzanine control desk. Poor Lattie Lee Dawson was hurt in NBC Chimes 21

taxi accident and sported a few cuts and a beautiful black eve for a few days. NBC pages acted as guards for the replica of the Coronation Coach which was exhibited in the Plaza during the month of May. Welcome to new pages, Pat Kean'', Irwin Shaw, Sanford Bronsther, Paul Steiner, and Stamford Nishimura. New guides are Joan Lind, Mary High and Sanford Barrett. A newcomer for the Ticket Division is Bea Friedman. a

Legal-We now have two new at-

torneys with us-Fred Bechtold and Harry Olsson. Welcome! We also have two new fathers -Ed Denning and Art Cuddihy-our heartiest congratulations to both. We are happy to have Doris Crooker back with us again after her bout with the surgeon. Finally, vacations- ?Mary Ann Schmidt is off to Duke University to see, among other things, if she can match Jean Schneider's fast fading sun tan acquired during her recent trip to Nassau.


of luck to new Per-

sonnel Department employees John Ghilain, Bill Johnston, Constance Hausaman, Elvira Guarino and Barbara Griffith, who have transferred to the Salary Administration Section from Traffic. JoAnn Jensen is bid a fond farewell as she leaves NBC due to illness and a speedy recovery is wished for her. We received a announcement from Marilyn Landis, a former Per sonnelite, that on April 15th she changed the "Miss" in front of her name to "Mrs. ". All our best to Marilyn and her hubby.



NBC Chimes

Film Division

Film Library -Joan Barlett left the Film Libras- to join a summer stock company in Massachusetts. Joan hopes to return to NBC in the Fall. Charlie Carrubba helped carry the "Gutter balls" bowling team through to victory with the strength of his good right arm. The whole gang attended the Cleveland and Yankee game on May 12th and we all had a very good time. Edna Paul is going on vacation the end of May and is going to spend it moving into her newly purchased home in Englewood, N.J. We are all looking forward to the housewarming. Edna. Now that the good weather is here we all take our lunch and go to Central Park and enjoy the sun. Congratulations to Howard Genser who is going to be married May 31st to Miss Janice Shultz of New Bedford, Mass.

Film Administration, Sales and

Production -Anyone want

to meet Doug Fairbanks, Jr.? He's in the sales lepartment eating eggs, dressed in a hat and raincoat, and willing to greet all comers. Also, in the sales department, Len Warager celebrated his first wedding anniversary April 26. And, incidently. THE Jim Fuchs, film salesman, was not hiding out from his public behind those dark glasses . . . he had an eye infection, honest! Jackie Bloch was recently elected general secretary of the Dramatic Workshop group and is willing to tell any and all who will listen about the merits of the organization. If anyone has not seen John Bechtel's fabulous pinups they should do something about it quite an interesting way to cover a map. Stanton Osgood was completely one of thwarted by the spring rain the Texas agencies sent him a fantastic hat. one that would put any little 10 gallon job to shame and he was saving in New York? it for nice weather Dream on ! ! Speaking of nice weather. you could tell who was at the NARTB convention by the rosy cheeks of the returned execs . . . and speaking of returns, Chuck Henderson's was a noteworthy event (he'll learn not leave !


CHIMES editor, Victoria Keater, gave up typing scripts last week to become private secretary to the publisher of Red Book magazine. On the domestic side: Sally Welsh just moved into a new apartment that looks out over the Atlantic Ocean. She has received much teasing about her "dobe with a window ". You never know what problem Stenographic may solve for you. When Guest Relations needed a French interpreter for a visitor who was touring the studios, Simone Zeitoun went down and handled the job beautifully. Simone came to us from Tunisia, where she worked for the American Embassy. This weekend she is journeying to Washington, D. C. to see some of her friends from the Embassy, who have returned to the States.


Wedding bells will be ringing next month for Helene Canale and Jack O'.11alley. Jack started out with NBC in Virginia and now is a radio engineer at the United Nations.




town). He discovered that Fritz Jacobi had him all moved out, and had appointed Chuck's secretary, Betty Bergen to a vice -presidency. The mail boys were thoroughly confused (as usual) but since people at NBC are always moving they are ready to believe almost anything. However, the sign on Henderson's door was a little TOO much. Jay Smolin walked into his office to find all his clients hanging from the drapes, welcoming him back in a photographic form, of course.


The Engineer (Continued from page 7) tions for the equipment and materials required for a project is in itself a large task, since the average job requires several hundred separate items -and a corresponding number of requisitions. Donald Castle is assistant manager of the group.

Engineering Development The field of activities of NBC's Engineering Development Group is the new and the untried. The staff engineers, development engineers and laboratory technicians of this group, who operate under the direction of George Nixon, manager of Engineering Development, and Jarrett Hathaway, assistant manager, experiment with new ideas in order to find ways to improve our present services. They operate NBC's lab )ratories, where all varieties of research and analysis are made in every phase of broadcasting. No more interesting article could be run in CHIMES than one describing some of the projects now in the embryonic stage in their labs. Obviously, however, many of them are classified confidential, and the trade, and especially the competition. would be eminently- delighted to see news of some of the technical advances NBC has up its sleeve. In a field as relatively new as television, where there is still a great deal of experimentation required. Engineering Development has a vast area of work cut out for it. The group works closely with the Technical Operations staff and the other Staff Engineering groups in the solution of major engileering operational problems and maintains close liaison with RCA Victor and RCA Laboratories in the conduct of applied research on projects which will be of ultimate interest to NBC.




Sometimes the work will be concerned with overall problems, such as the development of new systems and techniques. Or they may be pursuing specific projects to produce more accuracy of program effects. For example, recently Engineering Develop ment came forth with an Electronic Shot Effects Generator, which is a piece of equipment which duplicates authentic sound effects, ranging from the crack of a small bore rifle to the rumble of distant cannon fire. This group is \BC's technical insurance policy. It carries on its work on new or improved systems and apparatus in order to make certain that \BC's leadership in the field of technical matters is maintained.

Architectural Design and Construction Reporting to William A. Clarke, administrative assistant to the vice resident and chief engineer, is the ÁArchitectural Design and Construction section. As the section name would indicate, Joseph Arnone, who is architectural supervisor, and James Strang. who is construction superintendent, and the engineers in the section, are re.-ponsible for national architectural ,,.fanning and construction in all NBC lants. This is distinguished from adio and Allocations, which is inter sted in transmitters, and Audio -Video, c hich concerns itself with the installa ion of facilities and equipment in the slants. An example of a recent major piece f work by this section is the spectaclar new NBC television studios at

3urbank, California. Of course, \BC tloes no actual construction itself. The erection of a building is handled by an utside contractor. But NBC must do he specifications, cost estimates and ontrols, and work with and supervise he architects, builders and contractors :ho are putting the project together. his is the work of Architectural Deign and Construction. Technical Services The Technical Services Group, eaded by James Wood, supplies a genral cost. drafting and machine shop rvice to all the other Staff Engineer ,g groups and also is responsible for rvicing the radio and television reivers Owned or maintained by the mpanv. The drafting group prepares all fin hed engineering drawings for capital instruction, maintenance. development nd changes to existing plants. The .

staff of this group consists of a supervising design draftsman, and six draftsmen assigned to him. Technical Service's Machine Shop. or Model Shop, actually makes, repairs and alters optical, sound, microwave. studio and many other varieties of equipment. For example, the remote iris control mechanism pictured on the cover is a product of the Model Shop, which worked with development engineers on the project. The clerical group processes the over 50,000 requisitions, purchase orders, expense vouchers and invoices submitted by Staff Engineering each year. They also have budgetary control of capital appropriations. and operating budgets, and prepare reports on all budgets and schedules. A number of high NBC officials and important outside contacts have receiving sets which are installed and maintained by Technical Service's staff of receiver maintenance engineers. This has been a round -up. unfortunately and of necessity. much too brief. of the work of the planners and providers for NBC's technical and engineering functions. The fault with any article this general in scope is that all the names of the many highly skilled and important employees who work in Staff Engineering cannot be included. but it is literally true that a book would have to be written to name all the people and describe. even briefly. the very great contributions they have made to the technical development of NBC.

Bargain Counter For Sale: Four U. S. Royal, all black. 670 -15. Only 4500 miles wear. Good price. Call Gloria Swett, Ext. 284. V.Y.

For Sale: If on work at NBC. Crestwood Is a good place to lie. If you live in Crestwood. Crestwood Ave. is a good street to live on. If you live on Crestwood Ave., my house is a good honse to live in. If on want to make a deal soon you can hate a bargain. Call Gordon Strang, Ext. 8441, N.Y.

For Sale: 2- family dnplex house. One apartment with 5 rooms, hç bath; other with 6 rooms and bath. Separate cellars. separate oil steam heating systems. 2-ear garage. 100 by 150 plot, In East Northport, L.I., 1 mile from RR station and shopping renter, 10 minutes from sehool, newly dceorated, fruit trees on property. Asking 814.000. Call Alys Reese. Ext. 8211. N.Y. For Sale: Five white venetian blinds. Sizes: 68 by 72. 72 by 77. 38 by 72. 35 by 73. Price 838.50. Call Joan DeMott. Ext. 8833, N.Y. For Sale: Ranch type house in Hillandale. Silver Spring. Maryland. Two large bedrooms. 1-1,4 baths. stndy. living room width of house, dining room. acre lot. kitchen folly eqnipped. carport. on radiant heat, beantiful location. Asking 824.900. Call Ashley AbeL Ext. 8272 in V.Y. or Hemlock 4 -3071 in Washington. For free: Two ebarming, attractive. honsebroken kittens. Two females, two months old. Call Ernest de la Osaa, Ext. 284, V.Y.

For Sale line room house. two baths. two screened -in porches. attic, cellar, lavatory down. stairs, two -ear garage. Located on two acres of ground near Westport, Conn. For more information call Employee Service., Ext. 461. N.Y. For Rent: Apartment at 210 E. 73 st., N.Y. 41/2 room.. 2 bedrooms, 2 baths, furnished. Sublet Int. 1 to Sept. 30, then two -year lease if desired. Call Anne Hatfield. Ext. 8007, V.Y. For Sublet: Modern 31/4 room apartment In Fordham Hill, University Heights, Bronx. All subways, supervised playgronnd 12 ft. picture window, 12th floor. Available July 1. 22 months left on lease. Call Jesse Birnbanm, CY 8.9138, N.Y. Wanted: Two bedroom honre on Long leland, by Jnne 30. Call Stafford Manta, Ext. 8177, N.Y. Wanted: Roommate, male, to share light, airy, comfortable apartment in Brooklyn Heights. Call Merriman Holtz, during day, LE S -1000; evenings, CL 2 -3056, N.Y. Wanted: Two roommates, girls, for apartment for fonr in Jackson Heights. 35 minutes from NBC. Cheap living expenses. Telephone. Call Janet Harley, Ext. 8465, V.Y.

Wanted: Three room apartment In Qneens or Flatbush. Call Seymonr Feldman, Ext. 8.593, N. Y.

NBC Marriages Dwight Hemion, N.Y., to Joyce Hogue Larry Owen, to Peggy Grover, both N.Y. Jane Paradiso, N.1., to Vincent Onorato Arthur Angilly. N.Y., to Marjorie Marshall Elliot Wax, N.Y., to Barbara Levitan Bill Traber, N.Y., to Jo Ann Birrell Howard Genser, N.Y.. to Janice Shultz Elvira Polisi, N.Y., to Norman Hansen Tari Rahn, Hollywood, to Dick Holbrook Jane Osier to John Detra, both Hollywood

NBC Engagements Gregory Eaton to Billie Ann Couch, both N.Y. Helen Canale. N.Y., to Jack O'Malley Don Harper, N.Y., to Sabrah Foster Anne Tucker to Towney Coleman, both N.Y. Barbara Bruns, N.Y. to Jack Nothel Maralyn Haas, N.Y., to Norman Liebman Tom Turner, N.Y.. to Barbara Malone Walter Einsel, N.Y., to Naiad Giblan

NBC Births To Ernest de la Ossas, N.Y., Rcbin Lynn Estella



Alan Armers. N.Y.. a son. Michael Joe Hewes. N.Y.. a son, Joseph William Stones, N.Y., a son. Dana Doug Schneiders. N.Y., a daughter, Cathie Lynn To John McGintys. N.Y., a daughter, Loreen To Marty Harrisons, N.Y., a daughter, Nancy To Bob Corwins. N.Y., a daughter. Diane To Al Sterns. N.Y., a son, Nicholas To Arthur Cuddihys, a son To James Denning:, a daughter To Ray Rowlands. N.Y.. a son To Robert Lissners, a daughter, Dorothy Barbara To Mary Louise Baileys. Hollywood, a daughter. Sharon To Marion Moore Cadigans. Hollywood, To To To To



Holywood. a daughter Margueretta To Harry Meusekkes. Hollywood. a daughter. Tracy To Al Wooleys.

NBC Chimes 23


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it costs money, but ... it's worth it. On the other hand, you can buy a six-minute daytime TV segment on NBC -TV for $3,400. And three million people will see your commercial.

Every so often someone buys a 24 -page special section in The New York Times. Costs a lot of money, but, we're told, it pays off. Four -page, full -color inserts in Life magazine don't go for peanuts either. But people buy them and, chances are, they get value received. Does this mean that all newspaper and magazine advertising is expensive? Of course not. You don't have to buy 24 -page sections or 4 -page inserts ; you can buy small space too. You, the advertiser, decide whether you are going small or going big. The advertising medium itself isn't expensive, unless you want to dominate the space. Then it does cost money, and ... it's worth it.

Network Television, like newspapers and magazines, lets you decide how much "space" you need or can afford. $3,400 on NBC -TV is a good investment, and not a costly one. If you spend more than $3,400 you'll get a proportionally greater value. So, if you want to advertise your product on television, don't let all this talk about high costs scare you away. If you'll give us a call today, we'll be glad to develop with you a schedule on NBC Television that fits your advertising budget.


Same way with television. A full -hour,

star-studded show in choice

evening time will dominate the TV schedule. Like those four -page inserts,

a service of Radio Corporation of America


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Color TV Petítíon






Published monthly by and for the employees of the National Broadcasting Company, 30 Rockefeller Plaza. New York City, New York.

Editor Edward Starr Correspondents Staff Administration: Chiasmes

Joan Baird, Legal Department Eileen Tobin, Information Kay Henderson, Continuity Acceptance Ethel Perry, Controllers Warren Gherman, Controllers Ernestine Thomas, Treasurer's i/ary McNulty, Purchasing Ruth Johnson, N. Y. Personnel .Mary Heller, General Service Tom Henry, Air Conditioning Charlie Atlee, Duplicating Bill Lynch, ,flail Room Helen Anne Wilson, Stenographic George Broomfield, Guest Relations

Radio and TV Networks: Ted Switzer, NBC Hollywood John O'Keefe, Press Department Honey Teeter, Network Sales Pat Gabany, Adv. & Prom. Jane llendrte, Radio Pro,:rant Barbara Harlib, Stations Relations ,Marge Hadley, Traffic Joan Onry, Station Clearance Gloria Betros, Research and Planning Dorothy Poser, Sales Planning Rose Homa, TV N'eus, Special Events Pat Bowers, AM News, Special Events Jane Ermentraut, Radio Tech Operations Carolyn Maus, Merchandising Priscilla Whalen, TV Tech Operations Joan Hurl, Plant Operations Dolores Blye, Sound Effects Don Ellis, Broadcast Operations Lee Tucker, Staging Services Pat Powers. TV Program Anne Koyce, Talent & Program _Nora Schock, Music Meta Wechsler, Production Coordinators Katherine Fannon, Special Effects

Owned and Operated Stations: Elaine Simpson, Spot Sales Ilan Richard.%. Administration Barbara Mulligan, WN"BC -WN'BT Bill Cothran, KNBC Bob Pelgram, KNBH Mary Karr, W,MAQ -W NBQ Eileen .McGinley, WTA.11 -WN'BK Jay Royen, WRC-in-BW

Engineering: Marjorie .Marshall, Engineering

Film Division: Terry Cnlasacco, Film & Vine Operations Betty .11cLoughlin. Film Library Suzanne Salter. Admin., Prod. 8- Sales


NBC Chimes

The Radio Corporation of America and the National Broadcasting Company on June 25 petitioned the Federal Communications Commission to adopt compatible technical standards permitting the commercial broadcasting of color television, it was announced on that date by Brig. General David Sarnoff, Chairman of the Boards of RCA and NBC. The 697-page petition stated that the color standards proposed by RCA and NBC are the signal specifications approved by the industry's National Television Systems Committee: that the RCA system which operates on these standards meets all criteria established by the FCC for a satisfactory color television system; and that, because of its compatibility. color programs broadcast on the RCA system can be received in black- and -white on the millions of sets now in use without any adjustments or additions. "Our position as a pioneer imposes upon us the responsibility to do our best to bring about the early introduction and orderly development of compatible color television in the interests of the viewing public. our sponsors, and the independent stations affiliated with our network." General Sarnoff said. "RCA and NBC are prepared to invest as much as S15 million during color television's introductory year to establish this new service on a solid foundation. This would be in addition to the $25 million RCA will have spent by the end of 1953 in pioneering research and development of compatible color television." When the FCC adopts the proposed color standards, the petition stated, RCA and NBC will: 1. Expedite production of color receivers. tri -color tubes. and broadcasting and studio equipment for sale to the public, to television's manufacturers and to broadcasters. ( It is estimated that the first sets produced will sell for $800 to $1000. and when mass production is achieved prices will be

substantially reduced.) 2. Commence broadcasting compatible color television programs which NBC will offer to commercial sponsors and its affiliated stations throughout the United States. (Already, 41 independent stations affiliated with NBC have agreed to a prompt start in broad-

casting network color programs and others are planning to do the same. ) "RCA and NBC have the know -how to broadcast color programs, to build equipment for color broadcasting and to build sets that will receive these color programs." the petition asserts. "In addition, RCA and NBC have a nucleus of trained personnel ready to do the job." General Sarnoff pointed out that in the development of any great new service to the American public, someone must always take the lead and incur the initial capital risk. "For example," he said. "RCA and NBC risked $50 million in developing and introducing black - and -white television before getting a cent in return. We are now spending $40 million in creating this new industry of color television. This is an expenditure that must precede the achievement of mass production in manufacturing and substantial broadcasting of color programs. "The next task is to translate the achievements of our scientists and engineers into color programs on the air and color sets in the nation's homes. This calls for a broad -scale effort by the entire radio -television industry." General Sarnoff said there are approximately 210 set manufacturers and 70 tube manufacturers in the radio television industry, and approximately 190 television stations now on the air. "It is my great hope," he said, "that all of them will participate in the effort to take the color television `baby' out of the cradle and teach it to walk. "RCA is following the same policy in introducing color as it did in black and -white television. making its inventions available to the entire industry. In addition, we will manufacture and sell component parts, including the tricolor tube. to competing manufacturers and will make and sell broadcasting equipment to any station. regardless of whether or not it is affiliated with NBC. "The radio -television industry can avail itself of the scientific inventions and technical `know- how' that are the fruits of RCA's color television investment. without incurring any of the major capital risks. This means that it is economically practical for other members of this highly competitive industry to get into the color television field quickly." (Continued on page 16)

NBC News

Roundup . . 1.tuiericau Forum' Observes 25th


The "American Forum of the Air," America's oldest unrehearsed discussion program, observed its 25th anniversary on June 7. Theodore Granik, founder and moderator of the program, which is seen every Sunday on NBC television and broadcast on NBC radio, started his distinguished career a quarter century ago while still a law student in New York City. More than 200 notables who have participated in "American Forum," or in Mr. Granik's other show, "Youth Wants to Know," were present for the anniversary celebration. Many leading figures from the administration, the Senate and the House, as well as a number of top NBC officials were there to sign a scroll of honor congratulating iIr. Granik.

\IIC Launching Two New Ad Campaigns Two new advertising campaigns will unfold the story of the outstanding leadership of the National Broadcasting Company as an advertising medium and as a cultural force in the life of the nation. Conceived and executed by Jacob A. Evans, NBC's director of Advertising and Promotion, the two new campaigns will run in addition to the present advertising campaign which employs news -type displays of 200 lines a week to describe the network's programs, business and technical advances. "This triple- barreled campaign will be the most extensive ever used by any network in broadcasting history to tell its story," Mr. Evans said, adding: "Copy will be brief, punchy and direct. Authoritative and recognized sources will be cited for all claims made in all advertisements."

Ilodapp's eTelev-ision Manual' Published "The Television Manual," a guide to television production and programming, by William Hodapp, producer of NBC television's "American Inventory" has recently been published by Farrar, Straus and Young. Fourteen well known authorities in the fields of education and television. including Mrs. Mildred McAfee Horton, director of RCA and NBC, Davidson Taylor, director of NBC Public Affairs, Henry Saloinan, writer- producer of NBC's "Victory at Sea," and Ben Park, program manager of NBC -TV in Chicago. have contributed articles or statements to the manual.

New Nielsen Radio Index Figures The NBC radio network commands a larger audience during the average minute of its evening commercial broadcast schedule than any other network, according to information contained in the Nielsen Radio Index report for the week of May 3 -9.

On June 7, Ted Granik celebrated both his 25th anniversary on the air and also his 22nd wedding anniversary. Among those at the twin celebration were: left to right, Doris Corwith, NBC supervisor of religious broadcasts and talks; Ted Granik; Hannah Granik; Carleton D. Smith, NBC vice president and general manager of WRC and WNBW; Mrs. Smith; Edward F. McGinnis, national public relations director of the American Legion; Mrs. Sydney H. Eiges and Sydney H. Eiges, NBC vice president in charge of Press. The report shows NBC with an advantage of 6 per cent in average Nielsen rating over the second network, with the average NBC evening commercial program reaching 2,732,000 homes as compared with only 2,238,000 for the second network. The Nielsen figures clearly indicate that the NBC evening radio schedule as a whole provides larger audiences for the average NBC advertiser than does the schedule of any other network.

Increase of 5 Million Radio Sels Over Last Year There were 110,000,000 radio sets in working order in the United States on Jan. 1, 1953, according to estimates released recently by a joint committee of the Research Departments of the four major networks ABC, CBS. MBS and NBC. This is an increase of about 5,000,000 over the number of sets in the U. S. on the same date a year before. The Jan. 1, 1952 figure was 105.300,000.


NBC Obtains Rights to Cover Climbing of K -2 NBC has obtained TV and radio rights for the coverage of the third American Karakoram Expedition, which this Summer will attempt to climb K -2. second highest mountain in the world. Charles C. Barry, the network's vice president in charge of programming, announced recently.

NBC Chimes


Clifford Joins NBC as Vice President Matson Named Assistant Treasurer; Changes Announced At N. Y., Chicago, Hollywood, San Francisco Stations John M. Clifford, previously director of Personnel for the RCA Victor Division of the Radio Corporation of America, on July 1 assumed the duties of vice president in charge of Personnel of the National Broadcasting Company. The announcement of his election to this post was made last month by Brig. General David Sarnoff. Chairman of the Boards of RCA and NBC. Mr. Clifford, who reports directly to the president of NBC, is responsible for all aspects of personnel management and labor relations. The new vice president, who is a native of Salt Lake City, was appointed director of Personnel for the RCA Victor Division in March of this year. In that capacity he supervised personnel activities in the division's plants and offices throughout the country. Prior to that, he served as assistant director of Personnel for RCA Victor. Mr. Clifford began practising law at Long Beach, California, after graduation from Southwestern University and the University of Utah. He was appointed chief of the Oil and Gas Division of the Federal Securities and Exchange Commission in 1937 and left that post four years later to become State Land Commissioner of California. He joined RCA Victor in 1943 as a member of its legal staff. In 1947 he was appointed assistant general attorney and served in that capacity for four years. Recently he received the RCA Victor Award of Merit. The announcement also was made last month that George D. Matson. formerly operations analyst in Finance, had been appointed an assistant treasurer of NBC, reporting to Joseph A. McDonald. treasurer. Mr. Matson joined NBC in January, 1952, as operations analyst in Ad. ministrative Finance. Prior to coming to the network he was associated with the accounting firm of Arthur Andersen 8 Co.. New York City, for 12 years, starting in 1940 as a junior accountant. He left the position of manager of that firm to come to NBC. A certified public accountant in the State of 4

NBC Chimes

New York. Mr. Matson is a graduate of the University of Wisconsin, from which he received his Ph.B. degree in 1940. From 1942 to 1945 he served with the U.S. Navy.

Last month's CHIMES carried the announcement that Ernest de la Ossa, who had been director of Personnel for NBC for nine years. was promoted to station manager of NBC's New York stations, WNBC. WNBC -FM. and WNBT. Other recent changes at the flagship stations include the appointment of Peter Affe to the newly- created post of manager of Operations. and that of Steve Krantz to program manager of WNBT. Reporting to Mr. Affe are Duncan Mounsey, studio supervisor. Alfred Jackson. engineering supervisor, and Art Wells. scenic designer. Reporting to Mr. Krantz are all directors, producers and production assistants for NBC's New York television outlet. John Wehrheim. who was controller for WMAQ. WMAQ-FM and WNBQ. Chicago. has been appointed controller for KNBH. NBC's television station in Hollywood. Mr. Wehrheim is a veteran of 20 years service with NBC, having joined NBC Chicago in 1933. He was appointed NBC Chicago controller in

been with NBC since he joined the company's Central Division news staff in 1937. was succeeded as manager of News and Special Events and Press by William N. Cothran. a KNBC staff newsman since 1946 and KNBC's director of Public Affairs for the past two years. At the same time, the public affairs. education. agriculture, continuity acceptance and program traffic functions were transferred to the Pro-

gram Department.

January 1953. In Chicago. Neil J. Murphy, chief accountant, was named to succeed Mr. Wehrheim as controller for WMAQ. WMAQ-FM and WNBQ. The new controller joined NBC Chicago in 1940 as a member of the Mailroom staff. In January 1951 was appointed chief accountant, a post which he held until the present. Walter L. Emerson. attorney for ABC Chicago for nine years, joined the NBC Central Division as legal counsel on June 1. He succeeded Thomas Compere. who resigned after seven years as NBC Chicago legal counsel. John H. Thompson, manager of News and Public Affairs for KNBC, San Francisco, for the past seven years. has been named program director for the station. it was announced recently by Lloyd E. Yoder. general manager of KNBC. Mr. Thompson, who has

John M. Clifford. Vice President in charge of Personnel Mr. Yoder announced simultaneously that George Greaves. KNBC assistant general manager since 1945. who also directed the station's Program Department for the past year and a half. will concentrate on general executive and administrative duties. The appointment of William K. McDaniel as KNBC sales manager also was announced recently by Mr. Yoder. Mr. McDaniel transferred to San Francisco from Hollywood. where he was Radio Spot Sales manager. He succeeds Alfred W. Crapsey, who has been assigned other executive duties at KNBC. with details to be announced later.

RetirementPlan Statements Distributed Each Participant Gets Individual Accounting of What He and NBC Have Purchased for His Retirement "Well. I know I've been in the Retirement Plan for some time -and I've had deductions for the Plan made every payday, but over the years I've sort of lost track . . /I The above precedes one of the most common questions put to NBC personnel representatives, which has been answered for NBC Retirement Plan participants within the past several weeks. NBC has mailed to all employees who are members of the Plan a statement from the RCA Retirement Benefits Committee which shows just what being in the Plan has bought them thus far. The statement shows the benefits earned through November 30, 1952. These benefits are payable upon normal retirement-the first day of the month following your 65th birthday. It's a good idea to hold onto this statement. In fact, you should put it away with your Retirement Plan certificate in your safe -deposit box, or wherever you keep valuable papers. Now that you have these figures, it's a relatively simple task, with the help of your Retirement Plan booklet, to keep track of your current status. An example of the form that the RCA

Retirement Benefits Committee used is reproduced below. The second line of boxes shows just what financial benefits ou have. From left to right, those boxes tell you: 1. The contributions you have made to the Plan through November 30, 1952. 2. The Past Service Pension, which is awarded by the company for service prior to December 1, 19-14. You are

entitled to this annual pension at age 65. 3. Additional benefits some employees may be entitled to for the period between December 1, 1944 and November 30, 1952. As you know, the Retirement Plan was revised effective November 30, 1952, and benefits for that prior period then were refigured. If benefits under the new plan would

have been greater than actual benefits under the former plan that extra amount will be paid as an additional benefit upon retirement. 4. The contributory annuity purchased by the employee and the company between December 1, 1934 and November 30, 1952. This is an annual

annuity which will be paid to you each ) ear after retirement at age 65. 5. The total annual benefits which will begin at age 65. As this form would indicate, the total annual benefit payable to you on your normal retirement is based on your past service pension; any additional benefits you may have; the contributory annuity benefits accrued through November 30, 1952, plus, of course, the annuity benefits for service after that date, which you are earning right now. As you know. any Social Security benefits you are entitled to are in addition to your Retirement Plan benefits. NBC employees are eligible to join the Retirement Plan as soon as they complete three years of service. It is especially important that you join the plan just as soon as you become eligible, or you will be losing the company's contributions toward your retirement income as well as service toward the minimum benefit. You can't hope to make up for lost time at some nebulous time in the future, when you will be "flush." The amount of money you will receive when you are retired will be reduced for every payday you fail to contribute when you are eligible to do so.











(For service prior to t2.1.4e)

ADDITIONAL BENEFIT (For period between t2 -I.44 and ff- 30.52)



(For membership from 12.f -44 and after)

Employee contributions ore returnoble with interest upon termination of employment or in the event of deoth ore poyoble with interest to your nomed beneficiory. Contributory Annuity shown is based on employee and employer contributions. This statement, prepared from the records of the Retirement Benefits Committee, replaces oll others previously issued, and the right to moke corrections is reserved. All statements ore mode subject to the terms of the plan. C. J.

FINCH, Secretory


Here is a reproduction of the Retirement Plan statement form which all participating employees are receiving. NBC Chimes


Note of Confidence for NBC TV Affiliates at Princeton Meeting Hear Network's Plans; Reaffirm Faith in Their Future with \BC Television affiliates of the National Broadcasting Company on May 26 viewed a demonstration of the RCA compatible color television system at the David Sarnoff Research Center in the first demonstraPrinceton, N.J. tion of its kind presented to a major group of broadcasters. The meeting between NBC and its television affiliates was highlighted by an informal address by Brigadier General David Sarnoff. Chairman of the Boards of NBC and of Radio Corporation of America. Frank M. Folsom. RCA president, headed the group of other RCA and NBC officials at the meeting. Frank White, president of NBC, was in England attending the Coronation as the network's official representative. Following presentations by network officials of NBC's plans for TV program and sales development, including an expansion of morning programming and specific procedures for beginning color television broadcasting when


compatible standards are authorized by the Federal Communications Commission, General Sarnoff outlined to the affiliates NBC's objectives and policies. In presenting General Sarnoff to the meeting. Walter J. Damm, vice president and general manager of Stations WTIIJ and WT\IJ -T\-, Milwaukee, Wis., chairman of the affiliates' group, recalled how in 1947. at the first convention of the NBC stations in Atlantic City. N.J., General Sarnoff had urged all station owners and operators immediately to file applications for television stations. Those who heeded this advice. Mr. Damm recalled, are now in the forefront of profitable television station ownership. General Sarnoff in his remarks stressed that RCA was resolved that the National Broadcasting Company must maintain unquestioned first place in the network field, and he reviewed its role of leadership throughout the history of broadcasting in building

Brig. General David Sarnoff, chairman of the Boards of RCA and NBC. right. is seen greeting Jack DeWitt. president of WS_M and W S_)I -TV . NBC's affiliates in Nashville. Tenn. 6

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radio as a national sere-ice, developing black and white television, pioneering UHF, and leading the way toward the establishment of compatible color television which is now generally recognized as the only practicable system for color television broadcasting. In discussing the subject of leadership in broadcasting. General Sarnoff ridiculed the idea that leadership can be claimed by anyone who for a brief moment may have a few higher program ratings or a few extra dollar billings. To base leadership on such changing scenes, he said, is to base them on shifting sands. The foundations of leadership must be built on more solid stuff, he continued. To raid an artist, a sponsor or a station may furnish momentary excitement and publicity headlines but these are not achievements. they are only promotions. he emphasized. To create and develop a new art and industry such as broadcasting and television, to create and develop compatible electronic color television with all its potentialities. are the real evidences of leadership. General Sarnoff declared. The tradition of RCA and NBC. he pointed out. was a tradition of research and development. designed to create long range values and continued advances. rather than to meet the expediencies of the moment. The affiliates of NBC, he said. have been first among all the stations of the country in sharing in this progress. As an example. he cited the fact that because of the past many years of developmental work. NBC now stands in the forefront in its ability to bring a compatible color television service to its affiliates and to use its accumulated experience to assist them in meeting the problems involved in the establishment of their own color television operations. General Sarnoff's remarks formed the high point of the meeting. which was hailed by affiliates and network officials alike as one of the most constructive and informative ever held in the history of NBC. Earlier in the day. the network affiliates heard from Charles C. Barry. vice president in charge of programs. on the

played by RCA and NBC in radio and television over the past years and the steadfast belief that General Sarnoff's position with respect to color television and various other current and future developments in the broadcasting field are fully as sound and unerring as previous decisions and predictions which he has made, including his prophecy of the assured future of television, pronounced at Atlantic City in 19-17.

The first station contract amendment to cover color telecasts was signed by John Murphy. vice president in charge of Television for the Crosley stations. Watching him is Harry Bannister. NBC vice president in charge of Station Relations. right. details of the expanded morning schedule and on program plans for the Summer and Fall. Hugh M. Beville. NBC director of Research and Planning, discussed a number of economic problems in connection with day time television development and outlined how NBC was preparing to meet them. John K. Herbert. vice president in charge of the Networks Division, reviewed NBC's television sales position and plans, and Sylvester L. Wearer. vice chairman of the NBC Board of Directors. spoke on the procedures NBC would follow in establishing a regular color television service as soon a, governmental authorization is forthcoming. On the following day. May 27. the television affiliates adjourned their meeting with unanimous adoption of a resolution reaffirming their confidence in \BC and its continued leadership in the broadcasting industry. A committee, headed by Mr. Damm. and including as members Robert E. Dunville, president. Croslev Broadcasting Corp.: Robert D. Swezey, executive vice president and general manager. WDSl -TV, New Orleans, La.: and Harold Hough. vice president and director, WBAP-TV.. Fort Worth. Texas, personally presented the resolution to General Sarnoff. The text of the resolution. dated May 27, 1953, follows: "Be it resolved: That we, the television affiliates of the National Broadcasting Company, who today at Princeton had the privilege of reviewing in

detail with General Sarnoff the position of RCA and NBC in broadcasting and television hereby reaffirm our complete confidence in the National Broadcasting Company and heartily endorse its program as revealed to us by General Sarnoff. "This confidence is predicated upon the unquestionable leadership dis-

"The rapid approach of color television and RCA's tremendous strides in that area in our opinion more than justify our confidence in our future as NBC affiliates, and a careful analysis of the present and projected program and sales plans of NBC leaves us with the conviction that they cannot be successfully assailed by expedient competitive attack or propaganda. In this confidence we adjourn our meeting with unanimous approval and endorsement of the RCA -NBC program as outlined to us today." In accepting the resolution, General Sarnoff told the affiliates' committee he accepted it as an expression of confidence in the NBC staff. "They will be more encouraged by this," he said, "than by any words of praise from me."

At recent NBC TV affiliates meeting at Princeton are. left to right. John T. Cahill. director of RCA and .NBC. Joseph Pulitzer, editor and publisher of the St. Louis Post -Dispatch, and George M. Burbach. general manager of the Post -Dispatch stations. KSD and KSD-TV.

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Technical Operations Here Are the Men Who Maintain and Operate NBC's Vast Technical Plant In last months issue. CHIMES presented a word and picture story of Staff Engineering, the NBC division which designs and installs the vast technical facilities for the company. Now we take a look at the people who take this equipment over and operate and maintain it for the immediate purpose of getting our programs out on the air -Technical Operations. In trying to distinguish between Staff Engineering and Technical Operations, it is helpful to consider the very titles. The former is a "staff-' organization; the latter is an "operating" organization. The department is headed up by George McElrath. director of Technical Operations, and under him it is divided into radio operations. television operations, and maintenance. The manager of Radio Technical Operations is Paul Gallant, with Gerald Sellar. supervisor of Studio and Field Operations, reporting to him. The manager of Television Technical Operations is Thomas Phelan, and Fritz Rojas, supervisor of TV Operations, reports to him. Charles Phelan and Noah Sprecher are in charge of radio and television maintenance. In addition to those two basic functions of operations and maintenance, however, both AM and TV have the special functions of making record-

ings of broadcasts. Radio Recording, which records, on discs or tape, radio shows for rebroadcast or commercial pressings, is headed up by Charles Bennis. Kinescope Recording, which films TV shows right from the face of kinescope tubes for rebroadcast or audition purposes, is under Herbert DeGroot, supervisor of Kinescope Recording. There is another area of operations, which, to put it mildly. is vitally important to \BC that of operating our radio, FM and television transmitters. Obviously, ++ e would be talking and nobody would be, or could be, listening, if ++e lacked the men and apparatus to transmit our shows. This entire function, however. is going to be covered in another issue of CHIMES. Before we go into just what the men who are NBC's "technical operators' do, perhaps it would be in order to present a layman's word-picture of how a program goes out over the air. The program, radio or television, may originate from a studio the normal variety or dramatic show or from the field a remote pickup of a news happening or a sports event. Additionally, in TV, there are special film studios to handle that type of feature. The signal is picked up at that point of origination by the equipment operated

Bob Lindeman, left. turntable oper plays records for background music;


by the studio or field crew. Then it travels by our internal circuits, or if from the field, via Telephone Company lines. to either the radio or the television Master Control Rooms. Master Control is really the hub of the wheel, our "point of no return." Once a signal leaves MC, as far as ++ e are concerned, it is a matter of history. and nothing can be unsaid or undone. Master Control sends the program to either the local station. the network. or in many TV cases, to kinescope recording, or to all three. At NBC New York. there are two separate Master Control Rooms for radio and television. and although the two media call for vastly different equipment and skills of operation. the basic function of the men who work in each is the same. That is



Herbert DeGroot, supervisor of Kinescope Recording, at bank of kinescope recording cameras at NBC New York.

Mc \amara, audio man. is respon.ibb quality of sound portion of shots'.

Seated at board in NBC Television Master Control Roo engineer Felix Ghirlando.

f i 111 ="1.r



i `



is n,


the public. In this business what's done is done, and the last recourse in case of a really bad foul -up -- going off the air doesn't correct, but compounds the offense. At the origination point, in the studio or in the field, the man in charge of all technical operations is the technical director. He works with the program director in advance of the show, planning camera shots, making sure that the esthetic designs of the program director always remain within the realm of practical possibility. Under the technical director is the video man, who at his position in the control room, makes almost continuous adjustments on as many as 80 controls to make sure that a satisfactory picture is being received from each camera. Also stationed in the control room is the audio man, who rides gain on the sound part of the transmission. This is similar to the function of his counterpart in radio making sure that the proper volume of sound is maintained, always striving to eliminate background noises. In television, however, there is the extra added handicap that you don't have a performer always stationed right next to a mike. In most TV shows. the familiar "boom mike" is used, and some of our more agile comedians, who move all over the stage, cause boom operators to resemble trout fishermen. as they try to keep them in range. Another audio function, but a very special one, is performed by the turntable operator, a familiar control room figure in radio as well as television. This turntable man plays the records (Continued on page 23)

Technical Operations team on floor of studio: L to R, cameraman Art boom operator John Kenny, dolly man Sib io Guisetti, cameraman Harvey camerman Bjorn Bjornsen. Number one camera, in center, is on dolly and is highly mobile.

to set up the network lines and circuits for distribution of shows, to monitor all shows going out to insure the technical excellence of the signal, and to switch from studio to field to studio, following the daily program log to provide continuity of broadcast operations. That is the basic formula for getting

out a program. Three jumps along the way-origination point to Master Control to the transmitters of the NBC and affiliated stations (via telephone lines). Simple? Hardly. A compilation of the skills required to keep NBC's tremendous technical plant in operation \would fill volumes. Actually, even if you memorized the contents of such volumes, you still would not have all the answers as to how NBC Technical Operations works. What else is there, besides the know how to do the job? According to men who have worked in this field at NBC for years, that all -important extra requirement is coordination close. in fact, split -second coordination. Perhaps this comparison is not the most apt, but a TV show in many ways resembles a house of eards. A technical director will plan his camera positions

and shots in advance- dozens of positions and hundreds of shots in an average show. He may provide 15 seconds for a camera to get from one end of a studio to another, with a whole sequence of shots depending on that being done. If that camera doesn't make it, or if someone else fumbles and doesn't do his part, on which that 15 second dash depends, the entire show can be ruined. At best, a second -rate improvisation is used instead, which may upset the whole mood of the show. No. in live programming you can't slip, even once. A manufacturer can reject inferior articles before they go out to


In Master Control Room, the hub of Radio Technical Operations, are, L to R: Master Control engineers Walt Hill and Andrew Waddell. and Ted Clements. supervisor, of Master Control.


The Cover The technical director is in charge of all technical operations in the studio. On cover is Tom Smiley, NBC-TV technical director, at work in control room of "Howdy Doody" show.

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t CLE\ EL. %ND: (L to R) Rosemary Bartlett. Harriet Weiss, Mildred Secord. Bertha Wolf. John McHale, controller. WT.%M-R-NBK. Alice Soula. Joanne Barnes and Dolores Mattei

W_ASHLNGTON: (L to R) Beverly Fay man,

Carleton D. Sm

Vice President and General Manager of WRC-


Grimes. Mary Corey, Barbara Walter, Libby Scrontas, Ann Evans.

Secretaries' Day

at NBC -

NBC offices throughout the country in New York. Chicago. Washington. Cleveland. San Francisco and Hollywood on May 27 paused in the everyday rush of business to pay tribute to that all- important group of \BC employees, the secretaries. In recognition of the great part these girls play in making NBC the leader in the broadcasting industry that it is, each company office on "National Secretaries' Day" sent flowers and a note of appreciation to each of their "Girl Fridays." The observance took place during National Secretaries' Week.


Bland. Jean Strobel. Lorrie Bunker. Pat Covell. Muriel Joez. Loi: -McInerney. Lloyd Yoder, General Manager of K\BC, Billee Short. Helen Debolt. Gloria 3lazzarola. Adeth Gaspar and Norma Robison. SAN FR.%NCISCO: (L to R) Mary

NEW YORK: Sally O'Brien receives a rose from Pete Or stein. at that time of Mailroom, now an executive traine

HOLLYWOOD: (L to R) Joan Eisleben. Gene Stokes, D( Norman, General Manager. KNBH. Aileen Henderson at Marian Bosche.


"Light Up the Sky" Hollywood Little Theater Presents Moss Hart Play NBC's Little Theatre group launched its second production since its founding

last year when Moss Hart's "Light Up the Sky" graced the stage of NBC's studio "C" last April. The title of the play proved symbolic of the group's success when the audience left the theatre raving about the performance. With the Little Theatre's premiere production of "The Big Knife" and now "Light Up the Sky" both smash hits, a reputation is fast developing that the NBC Little Theatre is "real theatre." After the "Sky's" Saturday and Sunday run in the NBC studio, it was planned to take the entire production to the Camp Roberts Army base, some 300 miles from Los Angeles. However, after all arrangements had been made, including Army transportation, word came back that "Light Up the Sky" had already played there some three months before. The junket was then called off to the disappointment of all concerned. However, the thought prevails, "there's always a next time." A great deal of work goes into a good production of any three act play. When the participants are all holding down full time jobs it becomes twice the effort. It is to the credit of every member of the cast and crew that they

turned every available moment into rehearsal for the play. Those who worked office hours from 9:00 a.m. to 5:00 p.m. stayed until midnight every night during the last two weeks of rehearsal. Announcers. directors, staff writers, all had unique scheduling problems to overcome. One writer emoted his lines during rehearsal and at every break sat down at a typewriter to write a full half -hour radio show for NBC. All this work for a two -day run. That's why the Camp Roberts trip meant so much to all concerned. But with an attitude of "c'est la vie" the group moves eagerly on to the next project. "Light Up the Sky" was produced by Don Stanley of Announcing, and directed by Harry Meuschke of Recording. The cast included Anne Davis. Richard Bellamy, Janet Tighe, Homer Welch, Patricia Costello, Glen Huling, Dick Pedicini, William Spelvin, Gloria Weeks, F. Pace Woods, David Lipp, Scott Runge, Fred Cole, Robert Conlan, Bob Moore and Harry Meuschke. The staff for the production consisted of: Karel Pearson, executive producer; Ted Switzer, NBC -AA president; Dean Craig, coordinator of Staging Facilities; Diane Murphy, business manager; Jay Justice, stage manager and

Homer Welch played Owen Turner and Gloria Weeks took part of Irene Livingston. Note excellent illusion achieved by flat of tall buildings.

Principal players in the NBC Hollywood Little Theater production of Moss Hart's "Light Up the Sky" were, left to right, standing, Glen Huling, Dick Pedicini, Pace Woods. Richard Bellamy, Homer Welch; seated, :Anne Davis, Patricia Costello and Janet Tighe.

set design; Ted Rich, set design coordination; Bob Moore, properties and

assistant stage manager; Vincent Avery, lighting; Ruth Wells, costume; Kate Drain Lawson, costume coordination; Joan Gowanlock, makeup; Milt Altman. signs; Elmer Holloway, photography ; Robert Shannon, Bob Woods, Dave D'Ianley, Richard Merrifield, stage crew; Mary Caroline Leahy and Jane Osler, script girls; Gay Faidlev, Tari Rahn Hclbrook, Elsie Rad wick, Phyllis Krebs, Janet Tighe, Joan Gowanlock and Glendora Folsom, typists; and Margaret Schaffert, Lorraine Sterner and Elsie Radwick, usherettes. On the NBC Hollywood Little Theater Committee are Karel Pearson, Don Stanley, Dean Craig and Ted Switzer. The group came into being last year when Lew Frost, director of Public Relations for NBC Hollywood, and Oscar Turner, then president of the AA, decided to organize a Little Theater Committee, with the idea of putting on legitimate stage plays using only NBC employees in the production crew and cast. The Little Theater intends to follow up the enormous success of the first two productions with even bigger hits in the future.

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In their act in a benefit show for St. Joseph's Orphange. Ed Hugh, left. and Perry Cross called upon their extensive show business backgrounds to create their comedy act. Here an in-the -bag Perry is being lectured by Ed Hugh.

In the wind -up of their mind -reading routine are, left to right. Perry Cross. Ed Hugh and Jim Fox. In this act Perry. in audience. held up objects for Jim, blindfolded on stage, to identify with the help of Ed. concealed under table.


Back in Harness Tiro New York Employees, Perry Cross and Ed Hugh, Revive Their Old Routines in Benefit for Orphanage A couple of months ago a fire engulfed St. Joseph's Orphanage in Englewood Cliffs. New Jersey . and burned it to the ground. This created headlines. but what made even bigger ones was the spontaneous way that civic and business organizations, religious groups of all faiths. and just plain citizens started

to work to put the orphanage back on its feet. One of the most notable efforts took place when leading citizens and businessmen of Teaneck, New Jersey, obtained the use of a theater and produced a giant benefit show, which a1 coupled with a sneak preview of a new movie, with all proceeds going to St.

In one skit, Perry Cross, right, hypnotizes Ed Hugh into thinking lie's various celebrities. Not much difficulty guessing what star he belies es he is here.

Joseph's Orphanage. NBC TV floor manager Ed Hugh. a resident of Teaneck, was approached by the entertainment committee for the benefit and requested to appear on the show. This was no chance selection by the committee. They knew that before coming to NBC two and a half years ago, Ed's theatrical career saw him as a burlesque comedian. a radio actor. and as actor and stage manager in Broadway plays. His Broadway play credits include such hits as "Counsellor at Law." "The Moon Is Down." and "Native Son." On radio, he was heard in "The March of Time." "This Is the Enemy." and "The Alan Behind the Gun" on a regular basis. The first thing Ed did was to get in touch with Perry Cross, who is production coordinator on "The Voice of Firestone." the same show on which Ed works as floor manager. This also



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was no shot in the dark. Ed was aware that Perry's show business experience dates from childhood. In fact, at parties and during spare moments during the day the two could always be counted on for a comedy routine or

general horsing around. Perry joined NBC as a guide in Guest Relations in 1947. For the past four years he has been a production coordinator for \BC television. His show business experience stems from his childhood. when he travelled with his father Allen Cross. of the famous team of ''Cross & Dunn." His own experience in comedy was gathered from three years as social director at a leading resort, and working as a comedian in various night clubs around New York and out of town. Aside from their informal kidding around. neither had done any real audience work in years. so the 20- minute comedy act they formulated was really being broken in cold. Jim Fox, also an NBC TV floor manager. came along to help in one of the acts. Much to their delight. it was a complete success. What's more, it gave a couple of old troupers. who long ago gave up the idea of being full -time performers a chance to get back in



The enthroned ew York's Miss NBC,- Ruth Johnson, listens to Ed Herlihy announce the list of prizes she has won. The other four finalists are, left to right, Sandra Reisenberg, Noreen Conlon, Joyce Harvey and Maria Niles.

The biggest and best employee dance in the history of NBC New York was held June 5 at the Hotel Roosevelt. Over 1.000 employees and guests attended the affair, which was highlighted by the crowning of Ruth Johnson of Personnel as '`New York's Miss NBC of 1953." Some of NBC's top stars. including Milton Berle. Sid Caesar, Imogene Coca, Mata and Hari. Marguerite Piazza and Jack Russell put on a two -hour show. Ed Herlihy was master of ceremonies.

Ruth Johnson as she started up to be crowned "..New York's Miss NBC of 1953." The announcement has just been made, after being kept a closely -guarded secret for days.

Overall scene of the biggest and best dance in \BC New York's history. which was held June 5 at the Hotel Roo.eyelt.

In This Corner

Ralph Stephen Every working day, NBC Hollywood employees entrust over $400,000 of their personal property to the care of a fellow employee, Ralph Stephen. You see, Ralph heads the NBC parking lot facilities that service all employees working at the Sunset & Vine offices in Hollywood. Ralph has become a fixture to all NBC personnel. Every morning as the cars wheel onto the parking lot off Hollywood's fabulous Vine Street, a friendly figure stands by the lot office and signifies a cheery hello with an offhand wave or a quick smile. Ralph has been watching the cars come and go at the Sunset and Vine headquarters ever since its construction in 1938. However, during the war and for four years following he had somewhat of a different vantage point than the parking lot. At the outbreak of the last war he was assigned to the NBC artist entrance as a special plant protection officer. Ralph Stephen was born in Omaha, Nebraska where he attended high school and later the Van Sant Business college where he studied stcnog14

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raphy and general office procedure. But this was a far cry from his first real employment. After completing his schooling, he became a top flight cattle buyer in Omaha for one of the world's largest cattle buying commissions. This lucrative position lasted 13 years until the cattle buyers started bypassing the commissions and dealing direct through cattle auctions. This trend left Ralph without a job and a big desire to go West. He came to California in 1928 where he located as a salesman for a kcal bakery company. After this he became a salesman for Ador Creamery and later went to RKO Pictures as a set watchman. It was this latter position that led directly to his employment by NBC in December of 1935. Stephen's job with RKO was on a temporary basis so when the opportunity presented itself for steady employment with NBC he made application with five of his fellow RKO workers. He was interviewed by NBC's John Swollow and hired immediately as night watchman for NBC's offices located next door to RKO on _Melrose

Avenue in Hollywood. Thus, he becarne the 25th man to be hired by NBC in Hollywood. In 1938 he was transferred a few short blocks to Sunset and Vine to handle the parking facilities for the new plant that was to become famous as NBC's Hollywood Radio City. "In those days." smiles Ralph, "I had about 7 cars to take care of as compared to the 280 that overflow our lot these days." On December 9. 1941. two days after Pearl Harbor. Ralph was assigned to special security duty for NBC. In keeping with this new assignment he was sworn in as a special police officer by the City of Los Angeles with duties at NBC. During those times a tight cordon was placed around NBC to protect against the possibility of sabotage. Ralph remained at the artist entrance until 1949. During the years after the outbreak of war, all persons admitted to the NBC building were obliged to show proper identification before they could gain admittance. From the vice- president on down, this rule applied. One day a bearded man came through the artist's entrance on his way into the building. Ralph stopped the man rather curtly to check his identification. When he saw who it was he did a double take and said, "Well. I'll be darned. I'd never know you with that

beard." "That's o.k., my own dog doesn't recognize me with it either." With that Gregory Peck walked into the building. Ralph also stopped General Sarnoff one day during the General's visit to the Coast. "1 didn't recognize him

right off," said Ralph, "but then I was just doing my job. Besides it was the General's orders in the first place for strict security so I'm sure he never held it against me." In 1949 he returned to the parking lot staff where he is stationed at present. Ralph is an ardent billiard enthusiast and at one time was the undefeated city and state champion from Omaha. While hile not currently playing, he owns a fine set of golf clubs and is seriously thinking of resuming his game. He is an avid football and baseball fan and has been ever since he played both sports in high school. Ralph has been married for 32 years to his lively Dixie and has a 26 year old son.


Two -Hour Ford Show Makes TV History Even now, almost a month after it took place, praise is still being heaped on the "Ford 50th 1nniversary Show." which was seen on the NBC and CBS television networks on Monday, June 15.

In the O&O Division's closed circuit telecast for the Super Market Convention in Cleveland. R- \BK cameras took them on a tour of a brand new

super market in Painessille. Ohio.

O&O Division Presents Closed Circuit

Telecast at Nation's Largest Convention The importance of merchandising and the need for developing trade relations on the retail level was emphasized when the Owned and Operated Stations Division staged a closed circuit telecast at the Super Market Institute Convention in Cleveland in May. This was the first time that a closed circuit television show had been brought into a food convention. The Super Market Institute Convention is the largest in the country-, attracting over 9,000 people. Those attending watched a 20 -foot screen in Convention Hall in Cleveland as R BK cameras took them on a tour of a brand new "Pik 'n' Pay" super


market 30 miles away in Painesville. The convention took a camera trip through the new million dollar supermarket as Jack Davenport, executive ice president of the food chain. pointed out new developments in retail selling techniques. Then the cameras showed the actual grand opening ribbon -cutting ceremony, crowds rushing in and all the color and glamour of a big super market dedication. Hamilton Shea, general manager of WTAM, WNBK, NBC's stations in Cleveland. and Max E. Buck, director of Merchandising for the Owned and Operated Stations Division, coordinated the program.


Newspapers and magazines drew upon almost every superlative in the language in describing the show. "Terrific," '`glorious" "TV's highest achievement." "worth waiting 50 years for" were among the comments seen in the enormous stack of newspaper clippings that overflowed the desk of Priscilla Campbell. of the Press Department, who handled publicity- for NBC on the historic two -hour show. The show had as its theme "Fifty Years Forward," and used drama. music. dance, comedy-, film clips of memorable historic events. and excerpts from great movies of the past to evoke memories of the past five decades. This was the first television effort for Leland Hayward, the noted Broadway- producer, who lvas in charge of the mammoth production. The critics agreed that his initial television show could join the other great Hayward successes. such as "South Pacific," "Call Me Madam." "State of the Union," and "Wish You Were Here." Also receiving plaudits was Clark Jones, regular director of NBC television's "Your Hit Parade." who directed the Ford show. Although a veteran of 12 years' experience in television. Jones had never seen anything like this show before. The production involved the use of three of NBC's studios the Center Theater. 5 -E. eight cameras. 25 for film. and 8 -G stagehands, 45 engineers, a cast of more than 50. a 24-piece orchestra. as well as art supervisors. script and film editors, set designers and painters, costumers, wardrobe assistants, clerical personnel and other "behind -thescenes" people whose hard work made the fabulous production possible. In charge of technical operations and the engineers were Bob Daniels and Heino Ripp, of NBC's Technical Operations Department. The critics also raved over the performances of the star -studded cast, which included Mary Martin, Ethel Merman. Wally Cox. and Burr Till strom's Kukla and 011ie.

- -

the cro4 ds, ceremony and excitement of the grand opening of a big er market were presented on the telecast. The store is the new Pic'n. Pay super market.

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N. Y.


Dinner Standing. L to R: Art Nelson. Jim Gladstone. Warren Gherman. Burgess Kazajanian. Dick Olsen. Frank Nestor. Don Rydell. Charlie Carruba. Joel Stier and Harold Hartwell. Seated. L to R: Ann Culbert. Hallie Robitaille. V iolet Young. Ernie Otto. Ann Breen. Peggy Heelan and Pat McInerney.

Clockwise around table are: Fred Hatke. Rita Stipo. Vernon Duke. Mr. and Mrs. Joe Waag. Dave Maurer. Bob Woodburn. Mildred Cuccinello. Don Gogarty and Marilyn Fredrikson. In right foreground is Joe Aimone.

The Bowling League of NBC's New York office wound up its 1952 -1953 season in fine style on May 15 with a big dinner at the Hotel Taft. Oyer 125 NBC bowlers and guests were present to see retiring Bowling League president Ed Prince. of Staff Engineering, turn over his duties to his successor. Cass Ohynowicz. of 56th Street. The Bowling League is the oldest and biggest organized employ ee activity in NBC New York.

Standing. left to right. are: Steve R oznica. Bob Burholt, Jim Reina. Tom O'Connell. Nick Gilles, Les 'Vaughan. Vin Carey, Rose D'Amico and Jerry DeMott. Seated, left to right. are: Evelyn Wulff. Eileen Monahan. Vickie Casella. Terry Di Gennaro. Dorothy Spagna. Pearl Kurou ski. Harold Hartwell. Margie Marshall. Anne Surowitz and Peg Riebhoff.

Bowling League president Ed Prince. standing. addressing I ner. Seated clockwise around table are: George Roberts. Hz Miller. Ernestine Miller. Dick Connell. Joe Iíent. Einar JI son. Betty Jensen and Rita Cottom. That's Frank Woodru upper right corner. at another table. i

Clockwise around table are: John Mitchell. Dick Oelschlager. Lou Hathaway. Erick Berglund. Jack Kennedy (barely visible). Dave Moloney. Sal Salanitro. Fritz Rojas. Louis Newman and Jack Sutton.

Color TV Petition (Continued from page 2) Dr. C. B. Jolliffe, vice president and technical director of RCA estimated, in a statement included in the RCA petition, that if the FCC approves the proposed new standards by the end of the summer of 1953, a pilot production of color receivers can start during the spring of 1954. General Sarnoff said that the standards proposed to the FCC were sufficiently high to leave ample room for


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future developments. "Like the tracks of a railroad," he continued, "these standards provide color television with a guage for a high -quality right -of -way. Like railroad cars. color television receivers can be changed and improved in the future, and still operate on the sanie standards or tracks. "Color television is a major step forward in the science and art of seeing by radio. It will be revolutionary in its effect upon communications. Color greatly enhances the beauty and attractiveness of objects and scenes. It gives more information and increases our

powers of memory and identification. It is a powerful aid to advertising. It is a new dimension that will increase the publics enjoyment of news events. entertainment and education."

New Star, Format for `_Martin


Television's longest- running mystery detective show. "Martin Kane. Private Eve." will hase a completely new format and a new star. Mark Stevens. beginning Aug. 27. Details of the new format will be announced shortly.

Tad Danielewski of NBC Wins X6000 WAAM Fellowship Tad Danielewski, studio sup2rvi -sor in \BC's Plant Operations Department in New York, has been awarded the

$6,000 WAAM Television Fellowship for graduate study at Johns Hopkins University during the year 1953 -1954. The official announcement of the award was made by Dr. D. W. Bronk, president of Johns Hopkins, but NBC ites got word of it at New York's Spring Dance on June 5, when emcee Ed Herlihy announced that Tad Daniel ewski had won. The Fellowship was established in 1951 by the Board of Directors of Baltimore television station WAAl11 so that one person currently active in television may have nine months free to pursue special studies on a graduate level which may add to his effectiveness in his professional career. Tad hopes for a career as a director in television, and plans to use his academic studies at Johns Hopkins for further research in the literature of drama, as well as working on ideas for a series of experiments in new ways of directing television shows. In those nine months, during which time he will be on leave of absence from his job at NBC, Tad will be able to take courses, attend lectures and do great amounts of research. This will be the theoretical part of his studies. Then, on the practical side, he will be able to put the results of his studies to the test of real, immediate use, by producing and directing shows in cooperation with WAAM. Tad was born in Poland in 1921 and began his theatrical career in 1937. After the Warsaw Insurrection of 1944, he was deported to Germany. After liberation from a concentration camp near Augsburg he participated in entertainment for troops until 1947, when he went to England. He was selected for training at the Royal Academy of Dramatic Arts in London and after that, in 1948, won a scholarship for study at Ohio State University. He received his Bachelor of Fine Arts degree at Ohio State and taught one year at Iowa State University before going to New York to join NBC. Throughout his career, Tad has explored every aspect of the theater, from producing to directing to acting to writing, and, at Ohio State and Iowa State, added extensive work in radio and television.

Prior to NBC, almost all of Tad's experience in the field of the theater was creative, with emphasis on directing. In the past two and one half years that he has been with NBC, Tad's work has been technical, in the execution of his job as studio supervisor. This he considers one of the happiest and most

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The above illuminated scroll recently was presented to Hilda Watson, of the Public Affairs Department, by the American Heritage Foundation for her outstanding performance in handling the daily, seven -week series "See You at the Polls," which was presented during the 1952 campaign.


Tad Danielewski, winner of the WAAM Fellowship for 1953 -1954. important experiences of his career and one which will be absolutely invaluable to him in the future. He feels that the wide practical knowledge of the "what it- takes" on the physical side of the medium that he has gained here will be one of the cardinal aids in the pursuit of his career. A couple of months ago Tad was completely unaware of the new twist his career was going to take. Then he saw a notice on the bulletin board and immediately went to see Donald A. Rutledge, who was handling applications for the Fellowship competition at NBC. He prepared and submitted a resume and a concise thesis of the research he would attempt if he were to win. Then came an interview with Lynn Poole, director of Public Relations for Johns Hopkins, and Robert Saudek, director of the Radio-TV Workshop of the Ford Foundation. This session Tad describes as a very tense and exciting ordeal, with every conceivable type of question being shot at him on all points of his thesis. Apparently he had all the right answers.

Thanks From Fran Carlson Very many New York employees remember well Fran Carlson, who worked in WNBC -WNBT until two years ago, when she had to cease work because of a serious illness. Recently she appeared on "Strike It Rich," which is broadcast on NBC radio. One of the features of "Strike It Rich" is the "heartline," to which many NBC employees made contributions, which will go a long way to help Fran take care of some of her considerable medical expenses. Unable to thank everyone at NBC who contributed, Fran sent a letter to Vi Sparks, of General Service, who helped organize contributions from employees, which we reprint here: Illy dear friends: I wish I could tell you all personally how much your kindness has meant to me. To say "thank you" couldn't possibly express what I feel. I miss you all so much, and just to visit you would be so wonderful and mean so much to me. Thank you again from the bottom of my heart. Love.

Fran Carlson NBC



People and Places

turned out to be a whiz on roller skates at a skating function arranged by John Ziegler. Other skating fiends from the staff were Dick Desautel, Fred Foard and Gene Harrison all of the Production Department. Tom Arend, director, has just undergone an operation at Cleveland Clinic. He'll be taking a rest and vacation in Nassau for the next two weeks. Vivien Ives, Traffic Sup't. of WTAM. on vacation in Indiana after a bout


WMAQ, WNBQ, Chicago Glamour Department: Nancy Lee Terry, formerly of stations WGAR and WTAM in Cleveland, has become the first feminine member of the \BC Chicago announcing staff. The statuesque brunette handles both AM and TV announcing chores. Floyd Van Etten, who yvas a member of the NBC Chicago Network Sales staff from 1931 to 1942, has rejoined the network as a radio and television Network Sales executive. He joined NBC Chicago in 1931 and served as local and later as Network Sales service manager. In 1942 he entered the Navy and on his return from service in 1946, joined ABC Chicago as sales service and promotion manager. In 1949 he left there to become a member of the Needham, Louis and Brorby radio staff. a position he held until the present. The sympathy of her Chicago colleagues goes to the family of Mrs. Edith Anderson Partridge, 57. a longtime NBC clerical employee, who died June 1 after a short illness. Welcome to new regular staffers Lila Pavis, secretary in Accounting: Joan Lackey, PBX operator; Terry Opela, typist, Gloria .Marshall, Guest Relations; Gloria Gephart. promotion secretary; Lorraine Cech, secretary in TV Film Syndication Sales; Janice Kingslow, promotion writer: David Gray and Robert Knoles, TV Production Facilities, and Carl Swiger, Maintenance. A welcome also to new vacation relief employees: Albert Recht, Joseph Palmer, Alfred Durocher, James Patterson, Jack Leib, Thomas Murphy, Carl Lyle, and Robert McCormick, TV engineers: Bruce Knowles. John Crispe, and Robert Peterson, AM engineers: Fred If-biting, newswriter; Charles Stamps, associate director: Alfred Charnas, TV Studio Setup. and Edward Solner. Air Conditioning.

WTAM, WNBK, Cleveland NBC Cleveland still talking about the tornado which caused $50 million worth of damage on the west side of town. WNBK was a first with the


NBC Chimes

twister films, thank to Joe dlasek, NBC stringer, and had the most extensive film coverage. Joanne Barnes of the Accounting Department took the next day off to help out. Her aunt's home was directly hit. It took many of the NBC staff living on the west side hours to get in to work. Bob Miller of AM Spot Sales, an officer in the National Guard. was asked at 5:30 a.m. to volunteer his services directing traffic. Torn :Manning, sports director, came across the all -time jerk. Right after the tornado broke. a viewer phoned to ask if the skies would be clear for his golf game the next day. :Fancy Yeager in the Continuity Department sang first alto in the "Falls Four" Saturday, June 6th on WT AM's "New Talent Cleveland" Show. Bill McGaw, assistant director for television. also appeared doing impersonations in a take -off on "Dragnet ". Carlyle W. Freeborn, who resigned his post as operations manager of WNBK. was given a rousing farewell party by the Production Department Wednesday, June 10th at the home of George Cyr and Gene Harrison. George has been appointed the new TV Operations Manager. To be congratulated are Bill Morris and Gene Harrison, who have recently been appointed TV directors. Also Jim Rowe who replaced Tom Taylor as Night Operations manager. Brooke Taylor succeeds Norman L. Cloutier as program director of WTAM-WNBK. Mr. Cloutier begins a new position with NBC. N.Y. The staff welcomes Pat Babb who is Mildred & Gloria's secretary. Pat hails from Michigan State. The same greeting to George Oblander from Denver who joins the WTAM Engineering Crew. Jake Hines was in charge of the music for the AFA Convention musical given at Studio 1, June 14th. Other NBC people appearing in the musical "Advertising Gets the Business" were operations manager Lawson Deming anfor WTA1\'I, Bob Bouwsma free lance. nouncer, and Joe Bova Music was conducted by Henry "Hot Lips" Levine. Paul Heresf ord arranged the entire musical score for the show. Our people have been active. Howard "Cookie" Cook of the Staging Crew



- -

with the mumps. WNBK remote crew really hops on Saturday. They do a half hour horse racing pickup from Cranwood track at 5:30 PM, and then pack up the equipment and dash thirty miles to Painesville Race Track to set up. rehears and air trotting races at 10:00 PM. "Tubby" Whittam's field crew consisting of Bob Fields, "Curly" Kimpton, Herb Posnik, Ed Tatulinski and Bill Seagert really have to hustle to follow the ponies. Cleveland on the move. Glenna Hanson, secretary to Jack Treacy in Spot Sales. leaves June 26th for a two week vacation in Grafton. No. Dakota. Another secretary, Joan Illingworth. so impressed with the Chippewa Lake spots, takes a week's vacation there effective June 19th. Charlie Hutaf, Joan's boss, isn't going anywhere. The weather has been too wet for Charlie to launch his sailboat. Tom Cox. All engineer, just back from a vacation in sunny Florida. Art Krohm. another AM engineer. vacationing as this issue goes to press. Bob Bouwsma moved into his newly purchased home in Shaker Heights. Rou deGravelles and Jack Roberts, sec'y to Captain Glenn and Cy Kelly, have just set up bachelor quarters on the west side. Also setting up an abode in that part of town is Bill Morris and friend, with Jim Rowe his wife and daughter moving 1 kilocycle up in the same two story house. Jack Street, in Air Conditioning. off for two weeks in the Golden West. Back from a wonderful three week trip to Washington. D.C. & Williamsburg. Virginia is Joe Tanski-TV Director. Lillian Buckto, music library, and Jeanne Walker of programming. plan to vacation together. NBC Clevelands newsroom graced with a new INS facsimile machine. This is the first and only FAX service in Ohio. Other services carried by this station are United Press, Associated Press and telenews besides extensive local coverage. Ed Wallace, news director. says we can now receive a four by

six picture in a period of four minutes from time of transmission.

KNBC, San Francisco KNBC made San Francisco radio history during June with the signing of Doug Pledger, the station's clever new program personality. to an exclusive. seven -year contract -one of the longest and largest such agreements in the history of local radio. Pledger first joined the KNBC program lineup on February 16 with 45 minutes a day (Monday through Friday of humorous and unusual recorded music. From a weekly total of three and three- quarter hours on K \BC at the start, 34 -year -old Pledger quickly took over other time segments and now plays host for a total of twelve hours a week on the station. Pledger's quick popularity on KNBC has been based on his waggish sense of humor and his unconventional approach to music. He has also won notice for his skill in making commercials painless and easy to listen to. Pledger selects his own music for all his recorded sessions. drawing on his wide acquaintance with the folk music of all nations to present unusual numbers along with the standard popular tunes of the day. KNBC is again joining the summer Stanford University Radio -Television Institute. June 22 through August 25. The eleventh annual Institute is being conducted by the Stanford Speech and Drama department in cooperation with KNBC and San Francisco television station KPIX, and is designed for educators, advertisers and professionals as well as for college students and others interested in the radio -television field. Professional instructors from KNBC will include general manager Lloyd E. Yoder, assistant general manager George Greaves, program director John Thompson, news manager Bill Cothran, Spot Sales executive Heber Smith, traffic supervisor Frances Davis, writer producers Samuel Dickson and Dave I

Drummond, announcers John Grover, Budd Heyde and Hal Wolf, agriculture director Henry Schacht, sportscaster Ira Blue, women's editor _Marjorie King, disc jockey Doug Pledger. and musical director Albert White. KNBC Shorts: .Mrs. Adeth Gaspar, secretary to chief engineer Curtis Peck, has resigned on account of a move with her husband from San Francisco... . General manager Lloyd E. 3-oder has

been elected to the executive board of the San Francisco Boy Scout Council. . . . News manager Bill Cothran has been elected vice- chairman of the California Associated Press Radio Association.

KNBH, Hollywood KNBH nearly lost the star of its new Saturday afternoon telecast "Rodeo Roundup" before the show premiered. Cowboy Slim, emcee of the affair, was steer wrestling before airtime and came within an inch of being pinned to the ground by a particularly

ambitious animal. .-Inn Slater, assistant in the KNBH Press Department, out for two weeks, with of all things, a bad case of mumps. Instead of lying in bed and taking nourishment through a straw, she had planned at that time to be viewing the beauties of Yellowstone Park. Jim Kilian, the delight of the female Personnel at KNBH. not only because of his handsome features, but also because at least once a month he gifts them with a spray of orchids. flew to Maztlan. Mexico, last weekend and returned full of fish stories but no pictures to prove his piscatorial prowess. John Wehrheim has arrived from NBC's Chicago office to take over the Controller's duties at KNBH. His wife and family will join his as soon as their home has been sold. Don Norman, Ham Nelson and Jim Parks visited New York during June to attend an O&O stations meeting. Dean Craig filled with ambition due to the summer weather has started a swimming pool at his San Fernando Valley home. This will make him among the more popular members of the company during August, but at present he can find no takers for an invitation of "why don't you stop by next Saturday." Too man- have found themselves spending the day with shovel in hand excavating for the pool. Rosemary Gorman, in Accounting. recuperating nicely from an emergency appendectomy. Both Gene Terrell and llarge Clark decided to go South of the Border for their vacations this year. Gene spent a week in Ensenada. Mexico, and Marge flew to Guatemala to visit relatives.

Dick Pack, Frank Fitzgerald. and Ilan Buck are now settled in their beautiful new offices on the third floor. We shall miss them all down here in Room 252. However. moving in, we welcome and congratulate Ernest de la Ossa, our new station manager for WNBC, WNBCFM. and WNBT: Sumner Glimcher and his staff, consisting of Elaine Pan kopf, Marie _McGuire and Hulda Carastro, who now make up WNBT Operations; and Stete Krantz, on his promotion as WNBT Program Manager. We also congratulate Ted Broida on his appointment as assistant to Mr. Pack. Before closing, we wish a welcome to Irene Connolly. now secretary to the salesmen. On The Lighter Side Bob Leder is the captain and Syd Rubin his first mate on the aptly named "Channel 4-', newest addition to the flagship's flotilla. "Channel 4" now joins the company of sailboats owned by vice president Charles R. Denny, Faye and Skitch Henderson, George Stevens, and Dick Firestone. Pete A ffe is keeping busy these weekends fixing up his new home in Great Neck. With all the labor he's put into it, it should be ready now. Well. Pete, how about that house warming? Kudos to Kent Patterson. WNBT salesman, who joins Admiral Bill Halsey as the only two men who have been named honorary members of the Class of '38 at Princeton University. Kent is a '31 graduate of Stanford and an alumnus of Harvard Graduate School of Business Administration: Ralph Ginzburg on his article about "Theatre In- The -Round" which appeared in Arts Magazine; Syd Rubin for winning the Men's Singles and a runner up in the Men's Doubles at the Tennis Tournament held at the Westchester Country Club. For this feat, Svd received a beautiful wrist- watch, sterling silver plate and assorted "aches and pains." Bob Leder who was a winner in the Golf Tournament held also at the Westchester Country Club; Joan De_llott who was the highest woman scorer on the bowling team for this year. And, of course, to Sandy Reisenberg, runner up for the "Miss NBC" contest. Jack .Mann, WNBT salesman. is the sole owner of a Bouvier de Flandres f man, dig that crazy nom de plume . Anyone guessing the identity of Mann's possession will receive as a gift. a trip for two through the \BC studios. Well, so long people. a la maison.




WNBC, WNBT, New York Well. it was moving day here Friday. \BT. Ted Cott, June 5, at WNBC-WNBT.

NBC Chimes


NBC, New York

Owned and Operated Stations

National Spot

Sales- Recent


tioners: Diane Masser to Daytona Beach: Grace Erdokias and Ann Kelly touring Georgia and North Carolina. Farewell to Lucy Ronco, who leaves shortly on a seven weeks tour through Europe: Bob Rodgers. who is joining NBC's Film Division. and Dorothy Fay, TV Spot Sales secretary. Welcome back to Dick Bergh. TV Spot Salesman. who is completely recovered from a recent illness. Welcome to _Anne Morris and Lillian Lang, who recently joined us as Spot TV secretaries.

Networks Division

Advertising and Promotion -llan_llealia will be beside the beautiful sea every this summer in her cottage on the Jersey shore. That's what we call doing the summer up brown! And at present moment Marge IT ilcox and Marilyn Adams are trying to work up the will power to leave the coral beaches of Bermuda and face the green walls of Advertising & Promotion. Staying at Elbow Beach ain't no bad investment, is it? Mosquitoes aren't so bad for Frank .Macaulay . . . it's the love -bug that has bitten him this summer. He and Adrienne Bouchard are planning to be

married October 18th. Gale Maass is trying her fortune in summer stock and Marjorie Evans from Flushing. New York. has taken her place as secretary to Walter Duncan. Dee Vestal and Pierre Marquis are in Sales Promotion. Muriel Smith is enjoying a New England vacation. Clyde Clem wants to get away from it all this year so he and Mildred are going up to the mountains taking Squeek and Diane with them- Adirondack Mountains. that is. Marion Lutz and Marie Ruppe have split their vacations. This week they're at Eastover. Massachusetts. In August they have big plans for a sailing cruise. Loretta Leehive was wearing an orchid the other day, but most important is the lovely diamond on her third finger left hand. She received it from Ronald Brandmayr, U. S. Army. They haven't set the date yet.




Fred N. Dodge, Merchandising Director. has just returned from a two -week vacation to Hawaii. Mr. Dodge reports that Ha20

NBC Chimes

NBC's unbeaten softball team gathered for this picture by Tom Wade right after their recent 2-0 win over the Kress team. (L to R. top row): Gene Kayeck, Maurie Verscboore, Art Schwartz. Art Topol. Gary Iorio. Tom Wade. Bob Hanretty. Vernon Kerrick and Frank Woodruff. (L to R. bottom row) : Herb Oxman, Jim Byrne. manager Diane La Perch. and Morty Eaton.

waiian hospitality is unmatched anywhere and recommends Hawaii as the ideal vacation spot. Irene Prentzel, secretary to Mr. Dodge. is leaving the Merchandising Department and is to be replaced by an NBC veteran -Carolyn Maus. who has spent 91 years in National Spot Sales. Miss Prentzel plans to visit Puerto Rico among other places.


Metcalf is now a member of the 10 year club. The first week of her extra vacation time was spent learning to drive and we wonder how the pedestrians of New Rochelle took to it. Edith Walmsley just returned from a relaxing Bermudian cruise. Benjamin Baer's daughter Carol is graduating from high school this month.

Plant Operations-John

Welsh now known as "the clean man ". He has to take four hot baths a day as part of post -operative therapy. We welcome back Jim Cashion. following his brief service in the studio gendarmerie. While filing past the Coronation replica in the sunken plaza, Tom Longmore became gripped by Coronation fever. stumbled over an outrider's leading lines. teetered into a yeoman of the Guard. and finally carne to rest prostrate in front of the royal coach. Be-

vond a few superficial scratches, Tom was fortunately completely unhurt. In case we forgot to mention it before. a big welcome back to Dick Lerner who is returning from a military leave. The IA stagehands' union was very well represented as were we all at the recent NBC dance at the Roosevelt. Among the guests were Joe Kerrigan. Bill Cole, Roy- Heck, Teddy Reisig, Don Reilly, Bill Day and Ray Rowland and others. They all proved themselves as dancers. as well as prop slingers. A good time was had by all! Tad Danielewski's recent fellowship award to Johns Hopkins University has the entire office all askew. Congratulations flowed like champagne and we all can now say "we knew him when!" I

Press -Welcome to Barbara Simpson. Press Receptionist- another pretty face to grace our place. Nice to have you

aboard. Auf wiedersehen and best wishes to Hank Williams who left us and vie gehts to John O'Keefe who just returned from Germany. Sy Friedman cruised back from Coronation festivities to fry burgers for the Press annual picnic. Dig that crazy mixed up beefeater.


Radio Station Clearance and Sales Traffic


Now that our very

tanned Bill Colduell has returned from his honeymoon in Bermuda he is setding down to a new job in TV and we sure do miss him as now we have no one to tease. Good luck Bill! Agnes Stirale is the first of the group to embark on her vacation. She will spend two weeks at the Jersey shore, and Agnes. you'd better come back with a good tan, or else! With all the heat in 418 our little turtle "IGGY" is managing to keep cool in his little pool. We all envy him because all we do is try and catch an occasional breeze from one of our many fans-and just think -summer is only beginning! Later on this month Genevieve Fahey will go on her vacation, and like Agnes. she too is going to bask in the sun and will wear herself out trying to "make like Florence Chadwick." Watch out for those sharks. Gen!! But have a wonderful time anyhow! We all miss John L dry very much as his antics were a very important part of our daily procedures. John is now vacationing in Europe and from his last letter we are assured that he is having a magnificent time. By now, I am sure, he has seen ever play that is being staged in London. Before he left, the office gave him a wonderful party at the Hotel New Weston and at this park- John was presented with our parting gift to him-a camera. John Cramer returned from his vacation and guess where he went-NBC Hollywood and NBC Chicago! Hey. John. thought you said you were going to forget business and have a real vacation your vacation sounded like a "busman's holiday" to us. but glad you had a good time. Honey Teeter returned from her vacation in Florida looking just wonderful. She had a terrific tan and from all reports she had the expected "terrific time." Bermuda surely must be occupied mostly with NBC people, what with another one of our girls going to Elbow Beach for her honeymoon. Joan \-elson was married on June 7 and certainly was excited about her trip to Bermuda. The office gave her a place setting of sterling silver and she reallywas delighted. Have neglected to welcome our two new girls. Chris Dv-ruff and Randy Clarke. Hope you girls like working in our department.



Research and

Planning- Vacation

time in full swing even if the weather refuses to settle down. Mary Elizabeth Bernard itch! such formalih-1 took a week's vacation in early June to tour

New England and returned to us thoroughly invigorated with her travels. Art Johnson encountered more of the same wet stuff which greets us every time a weekend comes along on his two -week motor trip to Miami. That's a vacation? Welcome home anyway, Art. On June 12, Carol Burton departed for the Canadian Rockies, leaving the whole department envious of her trip. Hope she has one wonderful time. We dined Barbara Figliola at Ronnie's on June 9, the occasion being her 19th birthday. Oh, the beautiful Longines wristwatch her parents gave her. A big "Howdy" to Joyce Holter, latest addition to our Research section. She arrived at NBC just in time to take in the Spring Dance. Here's one really for the books. compliments of A. Whitney Rhodes: What's a bigamist? Answer: An Italian fog. Do you need any help? Apologies to all Jaspers at NBC for transplanting Manhattan College from The Bronx to Manhattan, which we did in the last issue of CHI31E5.

Staging Services


When NBC to the Roosevelt went dancing. Many 56th Streeters were there a- prancing_


Herb Lager, Dan Leritt and Ernie White. having a big Bill Schelberg, Don Shirley night. And Cliff Stie_elbauer and Cass Ohrynotcic_ Were in there pitching with all their `kdbitz". Fred lc_iliece and the brothers 11cGartmThought it was a whale of a party! Roseann Walsh and Virginia Belriso Didn't want the show to cease-o Vince llallardi was there for a final fling The following week finds him a- reveille -ing.


Ed Rossi, Bill Swift, each with his guest, Had no qualms when they confessed: A good time was had. and had by all At the Annual Spring NBC BalL Yes. Vince .11allardi left his place For a U. S Army base . . .

And Robert Brush took up exactly where John Sullivan left off in trucking for Vince 's chair. Dan Levitt has decided his wedding date Will be in Boston, Mass. on August 8. Lee Tucker's wedding went off without flaw Her replacement selected: Miss Betty Byteshow.

Station Relations



to our new contact representative, Bob .1aron, on the birth of his first child, Robert Francis. Jr. Young Bob came along on Monday. May 25. at Columbia

Presbyterian Medical Center. weighing in at 6 lbs., 7 oz. Were all sure he'll be a future swimming and diving champion, just like his old man.

Technical Operations -Stranded!

! !

One Hank Scott, one wife, one daughter. one son, one dog and four parroquets. Hank's furniture is now in a neighbor's garage. It seems that he sold his old house and bought his new one too soon to move into. Will Hank be evicted? Will his parroquets all fly away? Come to Room 501 for the conclusion of this month's exciting thriller.

Other exciting things are happening in TV Tech. too. Master Control Room's flying spot has finally been grounded. But who's relieving whom in MCR? Their two summer relief men, William duller, and William DeLannoy just took summer vacations. This relief work must be a pretty good deal. In Scheduling. Ann Pacurar spent her vacation in Florida. while her coworker Win Cregg went North to Canada. These kids really want to get away from it all. Scheduling isn't all hard work. though. At 4:00 PM. while the girls are haying coffee, Tommy Thompson enjoys his daily gumdrops. This serves as dessert after a daily lunch of apples and milk. If he doesn't cut out that diet soon, he'll just fade away , and so will I now, after reminding you to look at all our good news under Births and to pay special attention to the ad on Page 23.


and all his friends were most happy to welcome back Jack Hilton who had been on the sick list since March. Jack is still taking it easy. per Dr.'s orders, but just to see him back at the old stand has made every one happy. H. A. Woodman. Traffic manager. motored to Lewiston. Maine, to attend a reunion of his old classmates at Bates. many of whom he hadn't seen since graduation. Anyone requiring golf lessons. please see Traffic Operations' champ. Charley Mangano.' We were all happy to hear that Alice Bakmazian .-Idanatzian, formerly in the Communications Division. is now the proud mother of a bouncing baby boy. Congratulations. Alice!

\BC Chimes


Staff Administration

Air ConditioningBob Acton has hung up his civilian clothes in favor of the olive drab. He went into the army on May 28th. John Gilchrist will soon be joining Bob as he has his notice to report for duty on June 23rd. We wish them both "Good Luck ". John Gregory is expected back in the department very shortly. John is back in the "States" after serving with the army in Korea and he will be discharged soon. Bob Fyffe is off to Greene County. N.Y. for his vacation and Graham Snediker spent his vacation touring

through Virginia and Tennessee. His luggage consisted of one small duffle bag_ a large tackle box and a fishing rod. Walter Carr is back from Florida with a wonderful tan to show for his two weeks in Miami. Harold Pietsch spent his time in Vermont and has a case of maple syrup to prove it. Newcomer to the department is Arthur Mavrich. Art is stationed at the Center theatre and we bid him "Welcome".





McBride, tanned and healthy, is back at her desk after a motor trip out to Florida. Ditto "Wi j ' Smith, who went to see his daughter Georgia graduate from Wheaten College. and then spent a week at Cape Cod. Kay Henderson is back. in body at least_ but still starry -eyed after witnessing the Coronation procession from a vantage point on Regent Street. After Sir Winston Churchill's carriage got to where she was hanging out the window. he put his head out of the carriage. looked up, and gave his famous V for Victory sign!


Welcome to Dorothy Controllers Alexander who was transferred to the Regular Payroll Division from the Artists Payroll. Catherine Pepe and Edith Louche returned from their vacathey should tions with such suntans live and be well, but I sure envy such color! By this time in July the entire Payroll Division from the RKO Bldg. will move to the 15th floor of the RCA Bldg. This we like. Our sincere congratulations to Arthur Garbade, recently made Controller of Staff Central Controllers.



been quite a while since the Duplicating Column appeared in CHIMES so well try to catch up the Who's Who of 502.


NBC Chimes

Former duplicator Bob Amante, now with Uncle Sam, writes us that he may go to OCS. And Bill Garvey is now going through Basic at Camp Drum, N.Y. Don Gogarty is planning quite a vacation. Flying to California. then to Mexico. Eager young duplicators recently added to the fold include Jim Plock, Wally Boden, Dave Muster and Sheldon Pivnik_ the latter coming to 502 from the Mailroom. Tom Leonard is the proud Papa of a son. Michael.

General Service-Ozone Park. L.I., had an exclusive the night of June 9th when the town was not only sprinkled with heavy rains. during which the sun shone brightly, but also with nickel size hailstones. Yours truly found a very unconvinced audience the following morning in room 553 until later in the day when Mike Scarola, also an Ozone Park resident. substantiated the fact having made it a point to have both of his small sons witness the phenomena. Welcome mat out for patrolmen: Frank Conway, Joe Sheehan, Emanuel Phillips, Phil Horgan, Tom .Meagher, _-flex Swenson. John Etch and ljlarence ilonsees; Maintenance Man Chester

Toulson; Electrician Frank O'Brien; Carpenter Howard Scharpf, and telephone operators Margherita Lanzisera and Mary Herrmann. Good to see Dan Kelley back looking very well after his successful bout with the pneumonia bug. Never know who's watching! Proof a stranger entered room 553 on the morning of June 1st, pleasantly inquiring as to the species of a potted plant on one of the desks. The following day the stranger returned with a slip of a spider plant. instructions on how to make it grow. and hoping it would be as graciously accepted as offered which it was. Curiosity prompted my inquiring whence the stranger carne only to be informed, to my utter amazement. she had been watching me pass her desk in the Western Union booth on the concourse for a long time and now. having spoken. would appreciate my friendship. Just proves it always pays to put your best foot forward you never know who's watching! From the numerous pictures on the walls of Messrs. Monahan and Clancy's _



offices one would never suspect these two of being ardent dog and ship

lovers. but never!

Personnel -This month the Personnel Department bids farewell to Ernest de la Ossa who is leaving us to accomplish many more good things for NBC as general manager of WNBC -T. We all extended our congratulations to him at his farewell party at the Hotel Dorset on June 11. but we sincerely want to say again "congratulations and the best of luck always from all your friends in Personnel." A big welcome to our two new records clerks. Pat Mitchell and Electra Slominsky.


EDITOR'S NOTE: The correspondent from Personnel neglected to mention that a member of that department was elected by her fellow employees as "New York's Miss \13C" in the recent contest. Might be it was omitted because the correspondent and Miss NBC are one and the same girl -our beautiful Ruthie Johnson. Congratulations. Ruthie. from all of us in Personnel. No award was ever more fully deserved.) I



Lucky Margaret Leonard has gone west to sunny California on her vacation and is having a wonderful time touring THE (loyal Californians please take note) STATE, seeing all the interesting sights that state has to offer. P.S. We won't see any pictures because she left the camera home. Another of our number. Irene Sniffìn, is also enjoying the rest and comfort of vacation life this week. Much hustle and bustle has been going on in Stenographic since June is the month for wedding bells. Joanne Clemments, Irene Snifin, Mary Tallon, Audrie Baker, Helen Wilson. and Peggy McGrath have been involved in one or more weddings. Regardless of all the hysterical chit chat of worries about tripping. forgetting to do important things. not having flowers delivered on all the affairs have time. etcetera gone off smoothly and "a good time was had by all". And of course, in Stenographic we have the event of Helene Canale's wedding June 20 which has made us all very happy. We all extend best Acishes to Helene and Jack O'Malley for a long and joyful married life.


Staff Engineering


Audio -Video would like to welcome Ann its new group of secretaries Bartok. Beverly Berman and Gloria Eaton. Good luck. girls.

The Model Shop N%elconled Bob Ellis to their group as a replacement for Bill .11c.11urray. Good luck to you, Bob.

Peg Conroy just ain't been the same since the arrival of her shiny new 1953 Chevrolet "Queen Elizabeth II." Hope she always takes you where You want to go. Dolores Taylor of Development and Peggy Keeley of Technical Services both enjoyed their vacations in Florida. Lloyd (Cover Boy of the June issue of CHIMES) Clark has gallantly withstood the strain of autographing copies of CHIMES. Any Hollywood contracts vet, Lloyd?

Film Division

flministration, Production and

Sales -The film salesmen have a complaint. according to Bill Grainger . . . everyone else who so much as goes away for a week -end gets their name in this publication while the poor, neglected salesmen who travel all the time never get a mention. Alright. Mr. Grainger. there is your mention! (he's a good salesman so we like to humor him) . Another salesman. Jim Fuchs. had a wisdom tooth out and felt so ill he had to take himself home to the Stork Club to recuperate poor soul. Of course. it's not surprising the film salesmen aren't as happy as they should be it seems they have an attractive secretary (called Sam for short) in their office who gets so upset with them she kicks then in the shins little rough on salesmen. Peggy Keller Gaither, film sales secretary. proved to be a traitor to NBC . . . she married an engineer from ABC and spent two weeks in Miami Beach. Grace Johnson proved her loyalty. however. and married Cal Wheeler in Network Controllers but she got her two weeks in Florida. too. Lots of people in the division are %acationing right about now.... Jack Cron spent two weeks in Massachusetts as did Beulah Jarvis; Dottie Schmidt had a week's vacation at a dude ranch in the Adirondacks and Marjorie Band man had a thoroughly enjoyable time sightseeing in the Kentucky Bluegrass region for two weeks. Irene Fall recently attended a `Bon Voyage' dinner for one of her friends leaving for Europe with the Martin & Lewis company . . . one guess who was there. Jackie Bloch is contemplating a short hair -do these days careful. Jackie. remember what happened to Samson. Belated greetings to Anne De Rose






formerly in the Film Library in her new position as secretary to Iris .tlorelli and speaking of Iris, a recent poll


has brought forth the fact that she is just about the busiest woman at NBC. Carolyn Granzow was temporarily held up in the business of moving into her new home in Roslyn . . . three little kittens had moved in ahead of her and, after all, possession is nine- tenths of the law.

NBC Engagements Betty Lou Meinken to Harold Whitten berry, both Chicago Helen DeBolt. New York. to Arthur Holmlund

NBC Births To Win Uebels, Chicago, a daughter, Diane Rose To Paul Hempens, Chicago, a daughter, Jeanne Louise To Don Trizzinos. N.Y.. a daughter. June To Howie Schumachers, N.Y., a daughter,


To Bob Bullocks. N.Y., a son To Jack McBrains, N.Y., a daughter To John Rossillis. N.Y., a son. John

Vincent To Pete Petersons, N.Y., a son, Gary Edward To Herb Oxmans. N.Y.. a son, Alan Gary To John Moroccos. N.Y., a son. John Francis To Donald Stixes. N.Y., a son. John Lois To Bob Aarons, N.Y., a son. Robert Francis. Jr. To Bob Sarons. N. Y.. a son. Clifford

Bargain Counter For Sale: Fonr automobile tire. U.S. Royal. all black. 670 -15. Only 4500 mile. wear. Good price, Call Gloria Swett, Ext. 284. N.Y. For Sale: Ranch -type house in Chappagna. Westchester. Two years old. excellent commutation, fine schools. with bus service seven rooms, fireplace, garden. garage, automatic oil heat and hot water. complete electric kitchen. many extras. mile to station and village, % acre. $21.500 from owner. Call Austin O. Huhn. Ext. 572. N.Y. For Sale: 1917 Packard "Clipper" for $350. Call Herb Brota. Ext. 8835, N.Y. For Sale: 2- family duplex house. One apartment with 5 rooms. I% bath; other with 6 rooms and bath. Separate cellars. separate oil steam heating systems, 2-ear garage, 100 by 150 plot, in East Northport. L.I. 1 mile from RR station and shopping center. 10 minutes from cehool newly decorated, fruit trees on property. Asking $11.000. Call %1ys Reese, Ext. 8211, N.Y.

For Sublet: 2%-room apartment with all utilities. including kitchen with bar. Good for 3 people. On West 88th St. near Central Park West in New York. Near subways. For sublet from July I. Call Marilyn Rosenhere. Fit. 326. N.Y.. or Doris Braverman, Ext. 8777, N.Y. For Sale: 6 -room wood frame house. 1% stories. 50 ft. by 125 ft. lot. White Plains area. ready for Sept. 1 occupancy. Asking 515.000. Owner: Bill Fahsing. Call Ext. 8513. N.Y.. or go to Room 591, RCA Bldg. and ask for Bill.

For Sale: Seven beautiful fawn boxer pup.. eight weeks old. Sire, Champion Rojo Impresario; out of Fawn Sheen. a fonr ribbon winner at Darien and White Plain.. Reasonable price.. Call Milt Williams, Ext. 623. N.Y.

NBC Marriages Bob Manami, Chicago, to Shizuko Tashima Mark Roberts, Chicago, to Audrey von

Clem Allan Craig Curtis, Hollywood, to Suzanne

Wallschlaeger Andy Mitchell. New York, to Miss Morris Tom Gallagher, New York, to Geraldine Thomas

Tech ical Operations (Continued from page 9) that provide the background music for our programs. Sometimes the music is the theme for a show. that opens loud and strong and fades away as a voice comes on. or it may be a drum roll, or a trumpet blast, extracted from a long record. that is a key effect in a show. Or it may be subtle mood music, of which the listener is barely aware. to give an impression of haste, or impending disaster. It is startling to a layman to find that a dramatic show may use 30 to 50 records in the course of the program. It would only be if that background music were dropped that the listener would vaguely become aware that the program seemed "dead." An additional audio function is required when a studio audience is present, and a public address system operator is there to make sure they hear what is going on. The function of the cameramen is fairly obvious. On the average show, there are three cameras. two on pedestals. which are movable, but are more often restricted to stationary shots. The other camera is mounted on a dolly and therefore is highly mobile. and is used for dramatic sweep -in close -ups. Another figure unknown at NBC before the advent of television is the lighting director. His work is primarily before the actual show. plotting the use of the big Klieg lights. but even during the program. he must be on hand. always correcting and readjusting. In film studios the set -up of personnel is essentially the same. except that the people on the floor, cameramen, boom operators, are gone, and film projectionists there instead. The men who maintain NBC's technical facilities must be at the same time highly skilled in specialized vacuum tube. motor and power work and also jack -of -all trades who can fix a flat tire on a boom mike pram. Their work never really ceases. because they are not only continually maintaining. repairing and modifying equipment. but they also investigate and compile data on equipment performance. NBC Chime:


Johnny Andrews

Karl Bates

Paul Bedford

Bab Bauwsma

Joe Bova

Gloria Brown

These are Cleveland's

best known Maggi Byrne

radio and television personalities

Joe Portaro

Joe Finan

Ken Coleman

Gordon Ward

Lawson Deming

Tom Field

-of Tom Haley

Mildred Funnel)

Cy Kelly

Marjorie Harm

Henry Levine

Jackie Lynn


Torn Manning

Joe Mulvihill

Jay Miltner

Carl Reese Glenn Rowell

at Lorenzo Simonetti

Bill Tompkins

WTAMWNBK Your Community Stations

Edward Wallace








. .


The Cover


Cil flIES

Published monthly by and for the employees of the National Broadcasting Company, 30 Rockefeller Plaza, Yew York City, New York.

Editor Edward Starr Chimes Correspondents Staff Administration: Joan Baird, Legal Department Eileen Tobin, Information Kay Henderson, Continuity Acceptance Ethel Perry, Controllers Warren Gherman, Controllers Ernestine Thomas, Treasurer's Ruth Johnson, N. Y. Personnel Mary Heller, General Service Tom Henry, Air Conditioning Charlie Atlee, Duplicating Bill Lynch, Mail Room Helen Anne Wilson, Stenographic George Broomfield, Guest Relations

Radio and TV Networks:

The newest and biggest production to originate from the "all-purpose67th Street studio of R- BT, New York, is the Steve Allen Show. Presented Monday through Friday from 11:20 to midnight, it is a large scale variety


show. with orchestra and vocalists, presided over by the easy -going Allen. One of the remarkable features about

this is that nine other live shows originate from this same studio each day, including variety, cooking, children's. and news programs. For the story of how NBC's Flagship Stations have been able to compress so many operations into one studio, see the feature, "Flagship Operations," on pages six and seven of this issue of CHIMES.

Greater New York Fund Report The Greater New York Fund has asked us to pass on to \BC New York employees their deep appreciation of the generous support given to their 1953 drive. In the Greater New York Funds words. "Please accept our note of appreciation as only an echo of a great chorus of thanks from thousands of sick and afflicted and troubled people whom you helped all at once with your contributions." The drive that was held among employees of the New York office in 1953

was a great success, both from the standpoint of amount of money con ti ibuted, and number of employees ho participated in the drive. This year the contributions totalled 51711.90. compared to $1122.00 in 1952. The number of contributors swelled from 587 last year to 1181

this year. These figures make 1953 far and as ay the most successful year in the history of Greater New York Fund drives at NBC.

Ted Switzer, NBC Hollywood Steve Sultan, Press Department

Honey Teeter. _Network Sales Pat Gabany, Adv. & Prom. Jane Hendrie, Radio Program Barbara Harlib, Stations Relations Marge Hadley, Traffic Joan Oury, Station Clearance Gloria Betros, Research and Planning Dorothy Poser, Sales Planning Rose Homa, TV News, Special Events Pat Bowers, AM News, Special Events Jane Ermentraut, Radio Tech Operations Carolyn Maus, .tlerchandising Priscilla Whalen, TV Tech Operations Joan ¡"lad, I'lant Operations Don Ellis, Broadcast Operations Lee Tucker, Staging Services Pat Powers. TI' Program Anne Koyce, Talent & Program Vora Schock, ilusic lieta Wechsler, Production Coordinators Katherine Fannon, Special Effects

Owned and Operated Stations: Elaine Simpson, Spot Sales l)on Richards, Administration Barbara Mulligan, W,1BC-WNBT Bill Cothran, KNBC Bob Pelgram, KNBH Mary Karr, WMAQ -WNBQ Eileen McGinley, WTAA1-W:1BK Jay Royen, WRC -W.VBW

Engineering: Alarjorie Marshall, Engineering

Film Division:

Terry Colasacco, Film & pine Operations Betty McLoughlin, Film Library Suzanne Salter. Admin., Prod. & Sales


NBC Chimes

An Anniversary for Chimes This month. CHIMES is celebrating an anniversary. of sorts. It was a year ago August that our magazine emerged. with engravings shining and columns carefully parted. in its present large, slick -paper format. In that ground -breaking issue of CHIMES. the editor said. "Recently the editor of NBC CHIMES took a pica rule and measure in hand and gingerly approached a new format for the magazine. We hope that the new issue will meet with your approval." Well. if we may be permitted a few dozen picas for another observation. we think we have at least moved in the

right direction. Judging from letters and comments we have received, and especially from those invaluable eyes and ears. the CHIMES correspondents. NBC employees do approve of the present format. Needless to say. this is extremely heartening. The format of a magazine is very important. It can make a publication more readable. set off photographs to more advantage, give it a if it is the cleaner and fresher look right kind of format. We hope. based on reactions to date. that this format


is the right one for NBC.

However. an adequate format is a very superficial sugar coating indeed. if the content is inferior. In format you can attain a certain degree of excellence. when improvements will be noted only by artists and make -up and typography experts. Not so with content. In this more abstract category, our only aim can be that of constant improvement. This means constant planning. digging and screening to find the right kinds of articles articles which will be valuable not because an individual feels good when he sees his name mentioned. but which will give members of the NBC organization better understanding of their company and their fellow -employees. Happily. CHIMES has a very- great source of assistance in this problem of the achieving constant improvement suggestions. criticisms and praise of its readers. Fortunately . our readers have been quite generous in offering all types of comments. This has made the job much easier. If CHIMES were to make one annikeep it up! versary wish. let it be keep sending in your ideas!





SARNOFF NBC PRESIDENT AS WHITE RESI('TNS Earlier. Gen. Sarnoff Announces Plan for Separate TV,, Radio Operating Divisions The resignation of Frank White as president of NBC. effective August 7, was announced on July 27 by Brig. General David Sarnoff, chairman of the Board of NBC. The action was taken at Mr. White's request to be relieved of his duties so that he can take the rest which his doctor has ordered. Upon \Ir. White's resignation. General Sarnoff personally assumed the presidency of NBC, in addition to his office as chairman, pending the election of a new president of the company. In his message to members of the \BC organization, General Sarnoff stated: "It is with deep regret that I have granted Mr. White's request that he be relieved of his duties as president of the National Broadcasting Company. "Since joining NBC, Mr. White has served the company conscientiously and faithfully and has given to it the utmost of his energies and his fine abilities. As many of you know, for the past several months. Mr. White has had to lighten his duties for reasons of health. He has now been advised by his doctor that he is in need of a long and complete rest and that he must give up the heavy duties and responsibilities of the president's office.

"In accordance with his doctor's advice. Mr. White has asked nie to relieve him from his duties as president as soon as possible. Under the circumstances. I have accepted his resignation as president of \BC, which will become effective at the next meeting of the NBC Board on August 7. At that time, and until a new president of NBC is elected. I will personally assume the presidency of the company, in addition to my office as chairman of the Board. "I am sure that I speak for all of you in tendering to Mr. White our heartfelt gratitude for his unswerving devotion and loyalty to NBC and its staff. During the past year of his service, he has brought to the company a wisdom born of long experience in broadcasting. a deep understanding of the problems of our business. and qualities of heart and mind that have endeared him to all of us. "On behalf of myself personally and on behalf of the RCA and NBC organizations, I wish him a speedy and complete recovery and the success and happiness he so well deserves. I am hopeful that after he has had the rest which he requires to recover his health, he can return to the RCA organization in a

responsible executive capacity which will not overtax his strength." In his address before a meeting of NBC radio affiliates in Chicago on July27, Mr. White reviewed in detail the circumstances that led him to submit his resignation:

Frank White

"Back in May. I found that I had been driving myself too hard, for almost a year. and that I had reached the point where there was no reserve strength on which I could draw. I consulted my doctor and he told me that I must slow down and do so immediately. He said that what I needed in order to get back in shape again was a good rest. So. I informed General Sarnoff of the situation and told him that unless I could regain my full vigor I doubted whether I would be able to carry on with the heavy duties of the the presidency_ of NBC. Those of you who attended the Princeton meeting heard the complete story from General Sarnoff. who said on that occasion that upon my return from Europe I would decide whether my health had so improved as to permit me to resume the responsibilities of the presidency of NBC.

Brig. Gen. David Sarnoff "When I explained my personal situation to the General. he was most understanding and considerate and urged me to take an ocean trip and a rest before reaching a final decision. He gave up his own plan to represent the company at the C& ronation in London and sent me in his place. He insisted that in addition to the ocean voiage. I should also ake several additional weeks while in Europe. Moreover. all of you know how busy General Sarnoff is with his duties as c' airman of RCA. Nevertheless. he yclunte °red to take over, personally. my duties at NBC while I was absent seeking to regain my health.

"I accepted the General's. kind offer and suggestions and sailed for Europe with my wife on \Iay 20. We had a fine trip and a good rest abroad. returning to New York on June 16. I felt much refreshed and improved in health. "Upon my return home I was welcomed back to my office as president of the Company. General Sarnoff offered to remain active in NBC until I felt certain I could resume my duties and responsibilities in full. and I have been given every opportunity and consideration to do so. "Since my return. however. I have had a complete physical check-up and several earnest consultations with my doctor. who has been my good friend for many years. He has advised me that while there is nothing wrong with me organically. I am in need of a long and complete rest and must give up the heavy duties and responsibilities of the president's office. He lias also suggested that I seek lighter work after I regain my health. ".Accordingly. I have asked General Sarnoff to release me from my contract and to relieve me of my duties as president of NBC as soon as possible."

(Continued on next page)

\BC Chimes


Prominent Figures in New NBC Organization:

,01 John K. Herbert

Sarnoff Announces New NBC Structure Following is the announcement made to NBC department heads by General Sarnoff on July 20: For your information and guidance, 1 quote below. in full. a statement released by me to the press today: `Effective August 3. 1953. the National Broadcasting Company will separate the program, sales. and promotion activities of its Television and Radio Networks into independent operating divisions. The service departments of the National Broadcasting Company. such as research. engineering. accounting and station relations. will continue to serve the requirements of both the Television and Radio Networks. `The Television Network will be headed by Mr. John K. Herbert, and the Radio Network will be headed by Mr. William H. Fineshriber. Jr. Each is now a vice president of NBC. The heads of these separate network divisions will report directly to the president of the National Broadcasting Company. `Mr. Ted Cott, vice president. now in charge of the NBC television and radio station in New York City. has been appointed operating vice president of the NBC Radio Network and will report to Mr. Fineshriber. `Additional personnel who will 4

NBC Chimes

William H. Fine..hriber. Jr.

Ted Cott

function exclusively in the program. sales and promotion departments of the NBC Radio Network Division will be announced shortly.' "Mr. Charles C. Barry, vice president in charge of Programs for the Television Network. and Mr. George Frey, vice president and director of Sales of the Television Network. will henceforth report directly to Mr. John K. Herbert. "All those who now report to Mr. Herbert. through Mr. Fineshriber. will continue to report to Mr. Fineshriber. through Mr. David Adams."

Shea To Manage N.Y. Stations

Cott Announces Radio Appointments Three major appointments were announced July 28 by Ted Cott. operating vice president for the Radio Network, as NBC moved quickly to set up its expanded organization for the separated Radio Network activities. Fred Horton. account executive in the Sales Department. who has been responsible for bringing many major accounts to NBC. was appointed director of Radio Network Sales. John P. Cleary. who as Radio Network Program manager conceived numerous outstanding programs. was named director of Radio Network Programs. Merrill Mueller. formerly news editor and commentator on the news and special events program, "Today." was appointed to the new position of radio news and features executive.

Hamilton Shea, general manager of NBC's Owned and Operated Stations in Cleveland, has been appointed general manager of WNBC, WNBC-FM and WNBT, the network's flagship stations in New York. This announcement was made on July 29 by NBC vice president Charles R. Denny. Mr. Shea succeeds Ted Cott see above) in that position. and will assume his new duties sometime this i month. Ernest de la Ossa will continue in his position as station manager of the Ne« York stations. reporting to Mr. Shea. I

Hamilton Shea

NBC V. P. Hedges Reassumes Role As Newsman to Give NBC a Scoop

Robinson to NBC Board William E. Robinson, publisher, executive vice president and director of the New York Herald Tribune, has been elected a member of the Board of Directors of the National Broadcasting Company. Last April he was elected a member of the RCA Board of Directors. Mr. Robinson has filled the vacancy on the NBC Board left by the resignation of Lewis L. Strauss, following his appointment by President Eisenhower as chairman of the Atomic Energy Commission. On the RCA Board, Harry C. Hagerty was elected a director to fill the vacancy caused by Mr. Strauss' resignation. Mr. Hagerty is financial vice president and director of the Metropolitan Life Insurance Company. From 1936 until 1945 Mr. Robinson was advertising director of the Herald Tribune. Prior to that he was associated with the Hearst Newspapers and the N. Y. World Telegram.

NBC ice president in charge of Integrated Services William S. Hedges, who proved that "once a newspaperman, always a newspaperman "' by covering Scarsdale building cave -in for NBC. %

former newspaperman, NBC ice president William S. Hedges was just doing what comes naturally when he was the first to notify the NBC Newsroom of a building cave -in which killed three and injured twelve in Scarsdale, N. Y., on July 10. His quick action enabled NBC to present the news of the tragedy, on radio and television, way ahead of any other broadcaster. In describing what happened, Mr. Hedges relates: "-That evening, a Friday, I had caught the 5:44 from Grand Central; first stop Scarsdale, where I live. As I walked up from the station to my home, I noticed a crowd suddenly gathering. Investigating, I saw that a large office building being con structed there had just collapsed. and learned that at least 12 workmen were still trapped in the debris. "As soon as I had the basic facts about what had happened, I got to a phone and called the Newsdesk. gave them the story. and suggested a newsreel cameraman be dispatched immePIAs


diately. "Going back to the site of the

cave -in, I saw that they were already at work digging out the injured. 1 called the Newsdesk again, found that a cameraman liad been dispatched from New Rochelle. He arrived a few minutes later." At this writing, the cause of the collapse is still undetermined, and an investigation is being held. This role of gathering news is not a new one for Mr. Hedges, since the vice president in charge of Integrated Services is a former reporter for the Chicago Daily News. What Mr. Hedges did that evening gives a perfect illustration of what any NBC employee who finds himself at the scene of a fast -breaking news story can do. "Every NBC employee, no matter where he is, should consider himself a pair of eyes and ears constantly on for things the alert for the unusual that could be of interest to the NBC Newsroom," Mr. Hedges says. "As a matter of fact. every NBC employee is a potential salesman, as well as a re-


porter. "An NBC employee with the best interests of the company at heart

William E. Robinson, newly-elected member of the NBC Board of Directors. realizes that there are all sorts of ways that he can help NBC while away from the job. He will remember to get the facts and call the Newsroom if he witnesses a sudden news event, and he will take advantage of opportunities in conversation to spread the word about NBC's leadership. Even chance conversations often can do more than we might ever know- to build prestige and good will for NBC. and might even have favorable repercussions on sales." NBC Chimes


Operations Year's Experiment

Of One Studio for Live Shows Success

A year ago this past July. an experiment was attempted at NBC's Flagship television station in New York. R \B1. One large studio. on 67th Street. was leased. and it was decided to make the local station autonomous from the network in the areas of production. technical and studio operations. Although WNBC BC and WART had operated its own program. sales adyerti:ing and similar activities for some ears. it always bad depended upon the network to supply such personnel and facilities as stagehands. engineers. studios. sets and scenery. Now. it was to go it alone from those standpoints. also. Within two weeks the new system was proved workable and within the

Regular staff meeting, of head- of V- \BC -W \BT Operation, include. left to Joe Kirb }-. designer: Shirley Burkhart. assistant studio supervisor. Alf Jaca ,uper.isor. of Technical Services and Equipment: Bruce Bassett. production ordinator: Pete Affe. manager of Operations: Duncan Noun-ev-. SupervL.s. Studio Operations: Sumner Glimcher. c.uper.-isor. of Broadcast Sery ice. and Miller. designer. Operations assistant Barbara Horn. who regularly attend. ings. was not present for photo. 1

past year the merits of this arrangement have been demonstrated time and again by an increased efficiency and economy of operation. Moreover. this new autonomy helped programming as well. by providing facilities that were talor -made for local use. When Pete Affe. now manager of Operations for R- \BT and C \BC. put the new studio into use last year. it was decided to start originating as many of W\BT's live programs from it as possible. This was no easy task. R BT presents more live shows than any other local station in the country. Now if this was to be done. it was clear that some revolutionary ideas in studio use would have to be found.


With one show following another from the same studio. it would be impossible to strike sets and raise new ones between station breaks. From this problem carne the 67th Street concept of "studio -in- the -round" permanent sets placed around the walls of the studio. with lighting for each set that was kept essentially fixed. This tied in perfectly with the one camera. one- performer programming scheme that R \BT was introducing. However. not all the shows originating from this studio are one- manprograms. In fact. the recently launched Steve Allen show is a five -a -week. 40minute. major variety production. The daily hour -long Morey Amsterdam


Here are most of the engineers. stagehands. studio superv-iso rs. wardrobe and makeup people at R \BT's 67th St. audio. 6

NBC Chimes

morning show also is an elaborate affair. R ith eight other live shows there Josephine McCarthy. Jinx Falkenburg. Richard Willis. Bill `tern. Tex ;ntoine's weather show. "\lagic Horse shoe." " Esso Reporter." and -'Eleventh Hour News" to have all sets permanently fixed, you would need a studio of phenomenal size. which this studio. though of generous proportions. is not. It has. however. plenty of height. u hich enables great use to be made of "fl% ing sets" scenery and props suspended in mid air. which can be dropped down into use when needed. like a circus trapeze. Another ingenious invention mothered by this necessity of one studio is the del elopment of a new stock of two faced. multi -use scenery. Instead of the familiar canvas on wood framework scenery. flat. perforated masonite is




or of 11FN. R \BTs live studio at St.. are. left to right. Bruce Bassett. rection coordinator: Ed Walker. engi! Irving Silver. stagehand: Syd her, ngineer: Walter Maher. stagehand. and Sal Benza, engineer. Is

used. This is about six inches thick. ,% ith one side that can be quickly made into a bookshelf. The masonite is perforated so that pictures. shelves and similar props can be hung on pegs inserted in the holes. giving the set an entirely different look. This all -purpose studio has a balcony. ith an audience capacity of 250. as well as a fully -equipped maintenance shop of its own. Another advantage is that it is situated on the ground floor. enabling the studio camera to go out on the street. as it often does for the Jinx Falkenburg show. Obviously. this avoids the need for calling in remote equipment for such coverage. R BT -s other television studio. at 105 East 106th Street in Manhattan. was initiated as a commercial cut -in studio for film shows. Although it is


still used for cut -ins on "Today," it is the site of other of R BT's one -camera. one -performer shows. such as Herb Sheldon's daily and Sunday programs. "Ask the Camera." "T\ Museum." and Ray Forrest's -'Children's Theatre." When W BT's experience in television proved successful. its sister station in radio. W \BC. moved its operations into one studio. From studio 9C. on the ninth floor off the RC RCA Building. come all of R \BC's programs. except the Tex and Jinx show. which originates in their honte on Long Island. The studio itself is divided into two separate sections. but there is just one control room for both halves. The organization that handles all studio production, technical and broadcasting operations at R \BC-R \BT is headed up by Pete Affe. manager of Operations. Reporting to him, in addition to his secretary, Joan Levinson. and operations assistant, Barbara Horn, are the major section chiefs in charge of the above- mentioned functions. Joe Kirby is scenic designer and has been primarily responsible for R _\BT's new scenery developments. Supervisor of Studio Operations is Duncan Mounsev. and the three studio supervisors. Richard Aiken. Bob Crozier and Richard French. report to him. Production coordinator is Bruce Bassett, one of whose major operations is supervising the stagehands who work for the local station. Alf Jackson is manager of Technical Operations. He is in charge of the 35 engineers. including all the technical directors. video. audio. lighting. maintenance and studio engineers required for the completely independent operation of the stations. The station engineering staffs for WNBT. under Thomas Buzalski. and R \BC. under John Flynn, operate the transmitters.



This WNBT control room at 106th St. is for both 11F. the film studio. and for 11FN. the live s tudio. Seated there. left to right. are. Neil Holland. Dan O'Connor. Tony Romeo and Chester Smith. Standing are Jerry V-alburn. left. and Bruce Bassett. Operations i3 Broadcast Service, which is under supervisor Sumner Glimcher. This group operates at the stations from an overall standpoint. coordinating network feeds and remotes with Master Control. operating film shows. station breaks. telops. and arranging for copy to be presented on the air. This section also has the responsibility for carrying on programming in the event of a breakdown. The floor managers for WNBT are Larry Owens, Don McDonough. Walt Garrity_ and George Hooper. Far from trying to maintain a monopoly on new local station techiques. WNBT has originated --Camera Clinic." which are held once a month to show agencies and clients what has been discovered in the all- important area of more effective programming A new section of

and production.

At the "bull pen" for WNBT designers and studio supervisors are. left to right. Johnny Stearns. producer of Steve Allen show. Norman Cudlick, Dick French.

Joe Kirby. Bob Crozier and Harry Miller.

In ThIs Corner

years she has written children's stories and books as a hobby. While Janice believes that acting is a gratifying profession in many respects. she is also convinced that there is much to be gained in promotion writing. Her green eyes sparkle when she speaks of her job. and she says, "There's so much to learn about this amazing new medium of TV . My work of promoting our programs is a very small part. that's true, but I believe it's an essential part. just as painting scenery is an essential part of stage-

craft." Aside from appearances in church and school plays. Janice didn't get a real taste of acting until she was almost ten. A group of her family's Evanston friends were touring a Chicago radio station. She broke away from the group and casually asked an impressive-looking man how one went about getting radio work. He asked her solemnly if she could portray a little boy. and she replied,

Promotion writer Janice Kingslow examining copy with John Keys, manager of advertising, Merchandising and Promotion at NBC Chicago.

"Certainly." She auditioned. and much to everyone's surprise. got the role. For the next four years she played a variety of children's parts on stations all over Chicago.

JanIce Kírigslow By

Mary Karr Most girls, having tested the glamor, the applause. the excitement of stage stardom, would be hard put to settle down to the routine of a nine -to -five office job. But Janice Kingslow isn't like most girls. The tall, strikingly beautiful brunet who set Chicago play -goers on their collective ears with her vibrant portrayal of the title role in the 1945 production of "Anna Lucasta." believes that versatility is the key to a happy and rewarding life. At present her career has taken a sharp detour from the footlights. and she is devoting her energy and enthusiasm to writing TV promotion spots in NBC- Chicago's Promotion De-

partment. Janice's arrival at NBC a short time ago elicited much comment from her They remembered the co- workers. vivid gifted girl in her fabulously suc8

NBC Chimes

cessful role of "Anna." They remembered her, too. from more than a hundred radio roles. Why, they wanted to know, had she given all that up for an office job? When they asked Janice herself the answer was always the same. "It's a very- simple problem in economics." she would state with a smile, "last year about four per cent of the Actors Equity members made a living wage. There seems to be a pretty fragile future for the other 96 %, and I like to eat." Actually there's more to the story than that. Janice, despite her successes as an actress. has also amassed a solid background of education and experience in creative writing, simply because she enjoys it. She supplemented her speech education at Chicago Teacher's College with courses in script writing and advertising at Columbia College. After a teaching stint at Columbia, she was employed as public relations director

for Chicago's Provident Hospital. For

Through her years at Evanston Township High School, and later into college Janice continued to tackle as many professional radio roles. as well as parts in school plays. as possible. While she was still a student at Chicago Teachers College, friends persuaded her to audition for the starring role in "Anna Lucasta," she agreed, mainly for a lark. and tried out "It was awful," she recalls ruefully, "I was trying to appear sophisticated so I wore very high heels and braided my hair into a coronet. Being five feet seven inches tall, I stuck out like a sore thumb." The casting director said he liked her reading, but that she was just too tall to fit in with the rest of the cast. Luckily she hadn't set her heart on getting the role, so being turned down didn't faze her a whit. A few days after the audition, changed back into her usual saddle shoes. and with her long brown hair flowing to her shoulders, Janice returned to the theater to buy tickets. The stage manager spotted her. and said that the director had been trying to locate her for a second audition.


(Continued on page 19)








Riding Club In Full Swing Every Thursday down in Main Hall in the RCA Bldg. in New York, a small group of NBC employees gather with an assortment of luggage to take a ferry ride across the bay to Staten Island. They hang around a little while waiting for others to join them and then start off, some muttering dire threats under their breath as they are dragged along by a friend, others turning a little pale thinking of the experience that lies ahead. Only a few chatter gaily and amuse themselves with happy thoughts of fresh air, sunshine and a ride on the Staten Island ferry. You see, the brave souls are going horseback riding at Clove Lake out on the Island. At the ferry slip they are met by a long limousine and driven to the Clove Lake Stables where they saddle up and ride into the park across the road for an hour of jogging, jumping, trotting, tugging, cantering and cutting up on horseback. There are three groups or categories of riders and each is taken into the park by one of the instructors from the stable. So far the inexperienced riders greatly outnumber the experienced ones, but they hope to graduate some of the beginners to an intermediate section soon. The first time they went nothing much happened to anyone. Just one horse sat down suddenly and rolled over in a gay mood, tossing his legs high in the air and rubbing his rider all over the ground. The horse's name was Impetuous but he proved docile enough after getting up and eating a blade or two of grass, so even tempered that his rider remounted and the class continued.

The group continues to ride every Thursday, leaving NBC at 5:00 p.m. In fact, response has been so good that they are thinking of having the more experienced riders meet on Wednesday and the others can join this group after graduating from the bouncing to the posting stage. With the same people going all the time, they've found that the time to prepare for the ride is cut down to a few minutes and that the horses requested by the individuals are saddled and


NBC New York to Hold Outing At Bear Mountain Sept. 12 The biggest social event of the year at NBC New York, the Annual Outing, will be held this year at Bear Mountain, New York, Saturday, September 12. This will be the second successive year that the Outing will be held at the famous playground on the Hudson River. Last year's Outing there was by all counts the most successful company picnic ever held by the network's New York office. Unofficial polls taken by the Personnel Department's Employee Services Section, which runs the affair, showed that NBC employees were more than satisfied with the location, facilities and services at Bear Mountain last year, and so the decision was made to hold the Outing there again this year. The Outing will last from about 12:00 Noon until midnight. Admission will be free for NBC employees and their husbands or wives. There will be a charge for guests. Among the sports and activities that

will be featured at Bear Mountain are: volley ball, golf, swimming, trout fishing, horseback riding, softball, boating, and, of course, dancing from 8:00

p.m. until midnight. A box lunch will be served at noon, and a full -course dinner will be offered in the Bear Mountain Inn in the evening. Both meals will be served free of charge to NBC -ites. It is suggested that everyone bring along a change of clothing; one for the day's play, and another for the dinner and dancing. Lockers and showcrs will be available at the Inn, without cost to NBC people and their guests. According to Dick Connell, NBC Supervisor of Employee Services, "Our plans call for this to be an NBC Outing second to none. We are coordinating with Bear Mountain management in setting up all details. Although we all will be keeping a close watch on the weather forecasts, in case of rain the Outing will be held anyway, since there are facilities under roof."


Lloyd E. Yoder, general manager of KNBC, San Francisco, and Alma Cella, well -known concert singer, were married on June 30. waiting when they arrive. The charge for riding is $2.00, the horses are very good, and the owners make you feel right at home. So if you feel the

need of some exercise, fresh air. and want the thrill of controlling a four legged animal that has a mind of its own, come on along!

NBC Chimes


30t1í Birthday for WRC \BC',

Station in Washington Has Broadca'-t Activities of Capital Continuously Since 1923 O &O

Station WRC. the National Broad casting Company -s radio station in Washington. observed its thirtieth full year of service on August 1st. As one of the oldest radio stations in the country. WRC has been serving the listeners in the Nations Capital. Maryland and Virginia continuously since 1923. WRC has also brought the voices of Presidents and world leaders to radio listeners all over the nation. F ery important happening in Washington is transmitted over the BC radio network through the facilities cf station WRC. The NBC Owned and Operated radio station in the Nation's Capital is located at the Sheraton Park Hotel. Studios and administrative offices are combined with those of WNBW. our television station in Washington. WRC's first program was broadcast on August 1. 1923: the three hour


program finished stronger than it started, because someone discovered that the announcer had been talking into the wrong side of the carbon microphone. In 1923. WRC shared its radio frequency with another local radio station. \W CAP. which was operated by the Chesapeake and Potomac Telephone Company. The two stations divided air time. each using three nights and alternate afternoons. Occasionally. there would be confusion due to poor synchronization of clocks and schedules with the result that listeners were treated to two programs simultaneously broadcast on the one frequency. There were other technical difficulties too: a rare aurora borealis was credited with ruining an early Presidential broadcast. WRC was a pioneer station in bringing political news to radio listeners. The Democratic and Republican con-

On hand for WRC'- fir -t broadcast. on Aug. 1. 1923. were (L to R): Howard Angus. then assistant to the general manager. RCA: Fred Guthrie. first manager of WRC. now with RCA Frequency Bureau in Washington: Dr. _Alfred N. Goldsmith. then RCA director of Res earch: C. B. Popponoe. then manager of Broadcasting. RCA: David Sarnoff. then vice president and general manager of RCA. now chairman of RCA and \BC Board= and president of NBC: M. K. Rice. then manager of Broadca sting for General Electric. Photo is from collection of Mr. Guthrie. 10

\BC Chimes

ventions of 1924 were broadcast as well as the elections of that year. l n the same year. WRC received over 7000 letters following one of the nation's first radio political debates. a discussion of the Volstead Act. The station still receives thousands of letters each year written to such programs as "Meet the Press". "The American Forum of the Air". "Youth Wants to Know". "Meet the Veep" and other discussion- debate programs which are fed to the network from WRC's studios. The station's first political speech was broadcast on December 7. 1923 by Senator Magnus Johnson. It was on a later occasion that Senator Johnson achieved fame by an impassioned speech in which he urged his Senatorial colleagues to "grab the bull by the tail and look the situation squarely in the face". \\ RC continues to broadcast many Committee meetings. One of the most popular musical features of radio in the early 1920's was a series by the United States Marine Band, which originated on station WRC. Among WRC's pioneers were David Lawrence, now publisher of U. S. News and World Report, who first stepped in front of a WRC microphone on May 1. 1926. and the distiiigui-hed journalist. the late Frederic William Wile. the father of Frederic W. Wile. Jr.. NBC vice president in charge of production. \\-RC's old log books are full of "firsts" including the first broadcast from the L. S. Capitol and the first radio address by a President. Calvin Coolidge. An early special events high light was the dramatic description of the big, welcome in the Nations Capital for Charles A. Lindbergh. with Milton Cross and Graham \[ac\amee at the WRC microphones. In 192 -1. WRC was at the south end of the nations first radio network. using a direct telephone wire to statien JZ in New York. On this two station net. listeners heard a blow by blow account of the Wills -Firpo fight. For listeners who preferred less excitement. there were regular broad-


casts from Washington's leading hotels, including dance music by \ incent Lopez' orchestra, the Brunswick Hour of Music, and a complete performance of "H.M.S. Pinafore ". The 1930's marked many milestones for WRC, including the seven hour broadcast of President Rooseelt's first inauguration and the parade, as well as the first "Fireside Chat ". Throughout the 30's, WRC was the nation's listening post in Washington in the days preceding World War IL On December 8, WRC originated the broadcast of President Roosevelt as he asked Congress to declare war on Germany and Japan. During the war cars there were many notable broadcasts, including Winston Churchill's dramatic address to Congress. After the war, there were homecoming ceremonies to broadcast, receptions and parades for General Eisenhower, General Wainwright and Admiral Nimitz. Station WRC and its sister station, WNBW, now have a combined staff of over 180 people. When WRC opened ill 1923, it lead a staff of eight, including the porter. According to general manager Carleton D. Smith, WRC continues to serve in two capacities: as the origination point for important broadcasts of nation -wide interest, and as the leader in bringing the best in radio entertainment to the local community served by WRC. WRC has regular listeners on 980 kilocycles, not




an early carbon microphone are Guthrie, left, of RCA Frequency u, and Carleton D. Smith, V. P. and IIgr. of WRC -WNBW. The two vet )roadcasters met on the occasion of s 30th anniversary. 11Ir. Guthrie vised the construction of WRC and was its first manager. 1g

only in Washington but in all areas of

irginia and Maryland and portions

of Pennsylvania and West \ irginia as well as Delaware. WRC programs are also duplicated on station WRC -FM on a frequency of 93.7 megacycles. Among the nationally known news commentators who broadcast daily from station WRC's studios are Morgan Beatty, Leif Eid, Richard Harkness, Earl Godwin, Ray Scherer, David

Brinkley, and the "Three Star Extra ", reporters, Ray Henle, Ned Brooks and Albert Warner. Washington audiences have made it a habit to wake up in the morning to the piano and organ music of WRC's timekeeper, Bob Reed, and to enjoy such personalities as Nancy Osgood, WRC's Director of Women's Activities, and sports expert, "Dutch" Bergman. One former WRC announcer who is still quite popular in radio is Arthur Godfrey. ln 1925 and 1926, WRC hired two young men who also became nationally known personalities -Norman Brokenshire and Ted Husing. Thirty -six members of the NBC staff in Washington have been with the network for over ten years. The engineering department has top priority as far as veterans are concerned. Of the four employees who have had more than 25 years with NBC in Washington, all are members of the technical staff. They are Barton Stahl, Frank Fugazzi, Robert Terrell and Keith Williams. Nine individuals have been with WRC and NBC for over 20 years. They are Frank M. Russell, NBC vice president in charge of the Washington office; Carleton D. Smith, NBC vice president and general manager of WRC and WNBW; Gladys M. Borras, Assistant to Mr. Russell; Engineering staffers Clyde Clark, Samuel Newman and Ralph Hamill; WRC salesman Stanley Bell, Martha Cosgriff, Sales Department secretary, and Edgar Stanard of the maintenance staff. The twenty -six individuals who have been with WRC and NBC for over ten years are: George Y. Wheeler, R. G. Coldenstroth. Arthur Hamilton, Mildred Burger, Frances P. Childs, Ludwig F. Balzer, Robert E. Shenton, Paul Meyers, Paul Anderson, Nicholas Close, Walter Godwin, Edward 1\'TcGinley, John G. Rogers, Harold Thomas son, Stuart Finley, Kennedy Ludlam, Jack Roney, Fred Stuart, Hollis C. Wright. Jr., Evelyn Griffith, Burton L. Bridgens, John 1\IcCollum, James N. Small, James M. Weaver and Jack Batchelder.

One of the best known figures in the long history of WRC, W. R. Beattie, at the age of 82 went on an extended lease of absence from active broadcasting. One of the country's leading gardening experts, Mr. Beanie has been broadcasting advice to amateur and professional gardeners over WRC since 1930. Prior to his last broadcast Mr. Beattie was presented with a scroll in recognition of his long and memorable career in radio. It was presented to him (above) by Carleton D. Smith, left, vice president and general manager of NBC's Washington stations.

Shriners' convention in New York last month were two Nobles from \BC 'Washington: AM salesman Stanley' Bell, perched on top of back .eat, a 20 -year NBC veteran who is president of the Shrine Chanters Assn., and Rudy Coldenstroth, chief accountant at WRC -WNBW, who has been with NBC 17 years. At big

NBC Chimes


Leaving for Formosa:

Judy Dougherty of GR Leaves NBC One of NBC New York's best -known employees. Judy Dougherty, office supervisor in the Guest Relations Department. left NBC on July 17, after almost 13 years of employment. A party was held at the Johnny Victor Theatre in Rockefeller Center in Judy's honor on her day of departure. Included among those who attended u ere William S. Hedges, vice president in charge of Integrated Services and Peter M. Tintle, manager of Guest Relations Department. as well as many others of her friends from GR and other departments at NBC. Judy resigned from NBC to join the J. G. White Engineering Co. of which the late Gano Dunn. for many years a director of NBC, was president for 40 years). In her new capacity with the White firm. Judy will go almost immediately to Formosa. where she will be for 18 months, doing general administrative work on projects 1

party at Johnny Victor Theatre in N. Y.. Judy Dougherty was presented with RCA Victor short wave radio. Judy is seen holding radio. On her immediate right is Peter M. Tintle. manager of Guest Relations. On her immediate left is \BC v-ice president William S. Hedges, and next to him is Uncle Jim Harkin -. At farewell

NBC -Columbia

Announce Courses \BC and Columbia University have announced their schedule of courses for the 193 -54 semesters. The winter session will begin on September 24 and will last until January 28. with the registration session extending from September 18 to 23. Eleven courses will be offered during the winter session of the program. which is given by Columbia's School of General Studies in cooperation with the National Broadcasting Company. Grouped under the general heading of "Broadcasting Television and Radio ", the courses are designed to train men and women of ability for effective work in the radio and television fields. in management, programming. production. performing and writing. They are open to qualified students not \% orking for a degree as well as to those desiring academic credit. Some classes are held at NBC's Radio City studios and others are given at the University. The courses offered this coming session are: "Basic Course in Television and Radio," by Arch Robb of NBC; 12

NBC Chimes

"Television Programming and Production." by William Hodapp. of NBC Sloan Foundation: "Television and Radio Writing: Introductory Course," by Prof. Erik Barnouw of Columbia: "Television and Radio Writing: Advanced Seminar." Prof. Barnouw: "Radio Reporting." by William Weinstein of NBC: "Radio Drama Workshop." by Edward King of NBC; "Radio Documentary Workshop." by Prof. Barnouw: "Use of Television and Radio Technical Equipment." by F. A. Wankel of NBC: "Announcing." by Pat Kelly of NBC: "Television and Radio Sales." by Robert Button of NBC: and "Television and Radio Publicity." by Sydney H. Eiges of NBC.

Bargain Counter

there. It seems a long way to go. but as Judy said. "I always knew that if I were ever to leave NBC. it would have to be for something half way around the world." Actually, in taking this new position. Judy is indulging in a long -felt desire to travel and work abroad. She's full of enthusiasm for her new globe- trotting role, with her only regrets being at leaving NBC and all her friends here. Except for a very brief period. Judy had been with the Guest Relations Department ever since she came to NBC on October 21. 1940, progressing from secretary to office supervisor. Mr. Tintle spoke for all of Judy's associates when he said, "We will never forget Judy Dougherty. and hope she will carry with her, on her long journey overseas. our sincere love and affection. and our very best wishes for a happy future."

Wanted: 3 room apartment in Central Qneens. N. V. l p to 875. Contact Ralph Roennau. Ext. 8731. N.Y. For Sale: "Defender" photo enlarger diffusion type F135 lens. new hase hoard enlarges pictures np to size 31/2 by 41/. Perfect condition. Must he seen. Will give with enlarger all photo equipment: trays. lampe, print frame. masks, print paper etc. Contact Al Davino. Ext. 8706, :

For Sale: 1448 English Ford. good condition, over 30 miles to gallon. S175. For fnrther information contact Jim Mnllen, Ext. 167, N.Y.


Wanted: 3 room apartment. unfurnished. in N.S. area. Call Vincent Borrello, RCA Dept. of Information. N.Y.

Wanted: Spinet piano. Call Kathryn Cole. Ext. 7075. N.Y. For Sale: 3 bedroom house in Metuchen. N.J., fully insulated. gas heated, garage attached. Chambers range and refrigerator. large corner lot. hard top driveway, on main line Penn. RR. 10 minutes walk from station. Call B. T. Rumple, Ext. 266, N.Y.

For Sale: 2- family duplex house. One apartment with 5 rooms. 114 bath: other with 6 rooms and bath. Separate cellars. separate oil steam heating systems. 2 -ear garage. 100 by 150 plot in East Northport L.I. 1 mile from RR station and shipping center. 10 minutes from school newly decorated. fruit trees on property. Asking 81-1.000. Call Alys Reese. Ext. 8211. N.Y.

Film Division

How to Impress a Client

Expanding The NBC Film Division. which has increased its sales 290 per cent in 1953 as compared with the same date last year. has continued its rapid expansion with the formulation of a new sales policy and the addition of more key personnel. Set up as a small section within the NBC Television Network a year ago, the division has grown rapidly since it was established as an independent operating division of NBC, with Robert W. Sarnoff as vice president in charge, this past March. The new sales plan- evolve3 by Mr. Sarnoff and Carl M. Stanton. director of the division, calls for the division to offer its services as merchandising, promotion and advertising consultant: to sponsors interested in buying local television film programs. To cope with the quickened tempo of business. John B. Cron. national sales manager, has added six sales representatives to implement the staffs of the New York. Chicago and Los Angeles offices. The two new salesmen in New York are Robert Rodgers, formerly of NBC Spot Sales. and Jacques Liebenguth, who recentlyjoined NBC. Richard H. Baldwin and Edward A. Montanus have joined NBC in the Film Division's Chicago sales office, as has Frank S. Shaw, for the past year a member of NBC's Guest Relations staff. In the Western Division office in Los Angeles, James Strain has been added to the sales staff. In the Film Division's New York headquarters. Jay H. Smolin, formerly supervisor of Advertising and Promotion. has been named manager of Advertising and Promotion, reporting directly to the director of the division. This office has been expanded to include two new members. James E. Swift, who is assistant to Mr. Smolin. and Jason Lane. who is specializing in research and marketing analysis. In the production area, shooting started July 17 in New York on the brand -new "Inner Sanctum" series, which will be made available by the Film Division to local stations and to local and regional sponsors early in the fall. Himan Brown, creator of the famed radio series. is producing the 39episode film stries for syndication by NBC.

Max Buck, director of Merchandising for the O&O Division, demonstrates the new portable podium used by the Merchandising Department of \BC's flagship stations in New York.

WNBC -T Merchandisings Portable Podium Features Lights, Bells The device you see in the pictures above is not part of the instrument panel of a B -50; nor is it a piece of apparatus from TV Master Control. It is a new portable podium used by the Merchandising Department of WNBC WNBT for sales presentations to agencies, trade groups and similar audiences. This self -contained podium needs only to be plugged into a wall socket. A panel board of 11 switches provides excitement and drama to a talk as follows:

Record player sounds off the NBC chimes and goes into a brisk rendition of "Hail to the Chief." 2. The "NBC" on the front lights up and a series of colored lights dances behind it. 3. The top panel on the front lights up and reads "On the Air." 4. The lower panel lights up "Chain Lightning." which is the 1.

name of the WNBC -WNBT merchandising plan. self- contained amplifier is hooked to the record player and the microphone so that it can be heard in a large ballroom. 6. Reading lamp lights up speaker's notes. A loud bell can be rung. 8. A loud buzzer can be touched 5. A


Three control handles enable an adjustment of tone as well as volume. 10. A 50 -foot cable hookup enables the speaker to operate the record player and the NBC lights by remote control and set it off as he is introduced but still is seated away from the podium. In addition, the podium has handles on the side which make it easy to move, and it has a carrying and shipping case which already has transported it safely across the continent for use in a sales meeting. 9.

NBC Chivies


- -

People and Places WMAQ, WNBQ, Chicago WNBQ director Darid Waters will open his first one -man art show on July 18. at the Sidney Rafilson Gal leries, Chicago. Thirty paintings. among them water colors. gouaches and caseins, are included. Waters displayed his work previously group showings at the Associated American Galleries. Press Department manager Chet Campbell became a father for the second time on June 29. when his wife gave birth to a daughter, Patricia Carol. Robert Woodburn. formerly membei of NBC's 0 S 0 Stations Division Controllers in New York. has been transferred to Chicago as chief accountant for stations WMAQ and WNBQ. The new chief accountant joined the \BC New York staff in 1951. after serving as an accountant with a New York textile firm. Woodburn was born in Massachusetts. and educated in New York schools. including Champlain College and Long Island University. He served in the U. S. Coast Guard during World War II.

Steward Carr, NBC Merchandising district supervisor. was married to Mary Prinz on June 27 in Chicago. Alan Beaumont. formerly station director of WMTI . Madison. Wis.. has rejoined the NBC- Chicago production staff as production manager of stations WMAQ and WNBQ. Beaumont was an associate director on the NBC Chicago staff from October 1952 through April of 1953. when be resigned to accept the managerial post at Wl1Tl . Prior to that he spent five years as producer- director at Mil waukee stations ' TMJ and ' TMJTV. He was born in British Columbia. Canada. and attended Wauwatosa. Wis., public schools. and the University of Wisconsin. He served in World War lI as an infantry captain. Beaumont is married and the father of two children: a daughter. five. and a son. three. The welcome mat is out for the following new NBC Chicago employees:


NBC Chimes

Doris Richardson, Robert Jennings and Emily Carter. of Accounting: Louise DePaolo, payroll clerk: Rich aid Baldwin and Edward Montanus of TV Film Sales: Howard Cilke and Gordon Buck. TV engineers; Boyd Brown. All engineer: Bradford Burkley, assistant AM director: Rita Fisher, secretary: _Mitzi Haggard. receptionist; Stanley Gaulke, guide: Thomas Hoban. Mailroom: and Dorothy Thiel and Marion Bolin, typists.

WTAM, WNBK, Cleveland Hard to find people these days at NBC Cleveland. The Accounting Department has moved to the fourth floor in another building. the AM program department has taken over the space vacated by the Accounting Dept., the news room is expanding. the payroll office is on its way becoming a coffee shoppe for the building, and the TV department is expanding in space to include two


more offices. People New Yorking it these days Joe Bova spent the weekend of the Fourth there looking for "new tap shoes'. In August. Joe has one of the leads in Cain Park's production of "hiss Me hate ". Marian Resch of "Home Cooking" fame spent the weekend of the 17th in New York to see shows. productions and people. Others off for New York weekends are Mort Fleishman, NBC Cleve producer. Johnny Andrews and his wife Betti. Joan Murar of the promotion office. and Alice Dutton Blain who is spending her honeymoon in New York State. Alice was married July 11th. Rita Bates in AM programming is taking driving lessons at the AAA. Hopes to be able to drive well enough to take off for Nebraska and North and South Dakota on her vacation this month. WTAll carried the Soap Box Derby Sunday. July 12th. with Tom Manning covering same and Johnny Wellman producing. The "Idea Shop' had a pickup at the Zoo in Cleveland again with Wellman again producing. Bud Ford is vacationing on the East Coast. Johnny Rose is producing "Morning Bandwagon" in his absence. More vacations Howard Cook of tI e Staging Crew off to Geneva and a


cottage for two weeks the end of July. Lawson Deming AM Operations Manager is taking his family of four boys to Chippewa on the Lake. Peggy Amsden, secretary to Hamilton Shea, vacationing at home. Mary Galvin, switchboard operator and receptionist, playing in New Jersey, New York and Connecticut. Anita and Alan Le jkort finished a patio during their vacation and had a nice write -up in the Cleveland Press Anita just transferred to the AM Engineering Department. Brooke Taylor, program director AM & TV, is planning on spending a peaceful two weeks at Virginia Beach in August. Roland Jones back from a vacation in and around Cincinnati. WLW-T threw a party for the NBC boys and "Jonsev" won a 21" TV set. Charles Dargan. TV director. leaves foi Havana and Miami the end of this month. Rosemary Bartlett of Payroll and Louise Tkacs in the Newsroom will spend their vacations at a cottage they have rented for the summer Alice Soula of Accounting and Agnes Michnay in Film will also spend their vacations at the cottage. An unfortunate accident ended Bertha Wolfs vacation. Bertha was badly bruised on the Brunswick Pike near Princeton the first week of her vacation. Harriet Weiss leaves August 3rd for a boat cruise to Bermuda and Nassau. Harriet also expects to spend one week in New York.

Bill Andrews. of h, \BC. San Francisco. who recently celebrated his silver anniyersary with \BC. Bill is an account executive at our ORO

radio station in California.

Henry "Hot Lips" Levine and Jackie Lynne of "Henry and Jackie" can be seen at the Skyway Lounge Bar at night. Our people are having a lot of fun with the new show. "Hans `n' Eggs" four week summer replacement featuring Betti Pearson Andrews, Jay _lliltner and Joe Howard's trio. Joe Tanski has been director and producer on the




Sell that Charlie "Hit that Line Time" Phillips, sales director of TV, looking forward to the opening of Randall Racetrack. Fran Block, sales secretary to Bill Dix, marries Don Dougherty, ass't pro at Elyria Country Club, the 22nd of August.

unique party was one given by NBC executive producer Albert McCleery for all the "behind- the -scenes" personnel connected with his Hallmark "Hall of Fame," after the last telecast of the season. A boat of the variety that circle Manhattan Island was rented for the occasion. A

KNBH, Hollywood Ann Slater, of the KNBH Press Department, won a bout with the mumps, took her planned vacation, and two days later was rushed to the hospital with an emergency appendectomy. Ann's greatest relief is that the appendix didn't strike while she was enjoying the wilds of Idaho. Welcome to Bill MacCrystall, newly added to the KNBH Sales Department. MacCrystall was with Metro- GoldwynMayer for twenty -one years, handling the studio's FM station and radio transcriptions, among the latter the v. ell known "Maisie" series. Few Southern Californians actually complain as the heat wave moves into its twenty -third day. At least the KNBH employees sporting deep tans don't. John Wehrheim, new controller for the station, is still buy with what is becoming an avocation attempting to sell his Chicago home so that the rest of his family can move to Holly-




Grant Reckseick off to the East for his vacation, and will visit New York and Chicago. Another series of company golf matches under way, and as usual, everyone complaining about his handicaps. The Production Department's Joan Gowanlock attended a recent NBC company party, and after being featured with the orchestra in several numbers, was asked to become a permanent member of the group, which plays well -known local night clubs. KNBH was the only TV station to

receive more than one award at the recent Radio & TV Writers' Association banquet held at the Hollywood Plaza Hotel. The station received gold microphones for "Eleventh Hour News" (as the best news program) and for the Florence Chadwick Catalina Swim, voted Best Special Event of 1952. Station manager Don Norman accepted the awards on behalf of KNBH. "Eleventh Hour News" is seen Monday through Friday at 11:00 p.m., and features local, national and international news, both verbally and pictorially, by newscaster Don Rickles. Films are supplied by the NBC news department.

KNBC, San Francisco Lloyd E. Yoder, General Manager of radio station KNBC, San Francisco, and Alma Cella. well- known concert singer and member of a prominent

California wine family, were married in San Francisco Tuesday, June 30. They were wed in the chambers of Justice Homer Spence, Associate Justice of the California Supreme Court. The bride is the daughter of J. B. Cella of Fresno. California. founder of the Roma Wine firm. Cella attended the quiet ceremony. Mrs. Milo Rowell of Fresno was matron of honor and Louis Petri, the bride's brother -in- law, acted as best man. Following the ceremony. a reception was held in Petri's San Francisco home for mein bers of the family. Mr. Yoder has been an executive

with the National Broadcasting Company since 1927. except for three years spent as a lieutenant commander in the Navy during World War II. He began his career with NBC as manager of NBC's Western Division Press Department, San Francisco, in 1927. He moved from that job in 1937 to the post of General Manager of NBC's San Francisco stations, KPO (now KNBC) and KGO (now part of ABC). In 1939, he became General Manager of KOA -NBC in Denver. a post he held until he returned as General Manager of KNBC in 1951. Miss Cella, 34, was a protégé of Beniamino Gigli and recently was featured on NBC radio's Standard Hour. KNBC account executive Bill Andrews, whose voice was known to millions of Americans as the original announcer on One Man's Family ", celebrated his Silver Anniversary with NBC on June 15th. Forty- eight -yearold Andrews, a native of Oakland, California, joined NBC's San Francisco staff June 15, 1928, as the first regular staff announcer in the Western Division, under chief announcer Jennings Pierce. And except for two years military duty as a Sergeant radio operator in the Air Transport Command during World War II, he has been with the company ever since. A new slate of officers for the KNBC Athletic Association was announced July 3. Heading the new administration for the coming year is president Phil Ryder, of the Engineering Department. Other Athletic Association offiNBC Chimes


cers include: first vice president. Hal Ashby. Engineering; second vice president. Lois _McInerney, Purchasiñg: secretary. Jane _Morrison. Press: treasurer. Jean Strobel, executive secretary: membership chairman, Mary Bland. Network Sales: sergeant -at -arms. Florence Crowell. Program: sports organizer. Ed Arnow. News. Alice Chamberlain has joined the KNBC staff as a clerk- stenographer in the program department.

steps of John Hurlbut to WNBTW \BC. Replacing her in Production is Ann Raica from Long Island. Dee Vestal has moved over to Program Package Promotion . . . and everybody is happy to see Vernon Lou-ell back from Florida and in Sales Promotion! Carl Dorese is a newcomer to Sales Promotion and is turning out presentations en masse. There are two new girls you should become acquainted with on the fifth floor Linda Schmidt, Ed Vane's

WRC, WNBW, Washington Kennedy Ludlam, WRC's outdoor editor. had better look to his laurels His attractive wife Glenita has been elected Treasurer of the Maryland State division of the Isaac Walton League of America. Not only is Mrs. Ludlam becoming a "big wheel" in the outdoor world she can match Kennedy -s skill with a fishing line fish- for -fish any time they go on an outing. She's a skilled marksman too! Ludlam would be well advised to keep his Mrs. away a microphone . . . she's coining along too fast! New addition to the NBC Washington staff is Joan C. King of Verona. New Jersey. who reported July 13th as secretary to Jay Royen, WRC and '\ NBW publicity director. Joan has worked as a publicist for the "Save The Children'' Campaign of the Carnegie Foundation and has done hotel publicity as well as promotion work. 'he's a graduate of Stevens College in Missouri and the University of North Carolina.



Advertising and Promotion


Hope Shinkoff has returned all tan and smiles from her vacation in Bethesda Maryland. Lucy Toule enjoyed part of her vacation in Maine and so far hasn't divulged where she's spending the rest of it . . . or even when. .Man- James is the one who has us puzzled . . . in two weeks time she traveled from here to her home in Amory. Mississippi. visited her sister in Memphis Tennessee, left there for Omaha. Nebraska. appeared back at her desk on schedule. and managed to get a tan phenomenal! Mr. and Mrs. Pat Steel have just returned from a wonderful two weeks of leisure in Cape Cod. Marie Ruppe has followed the foot-




NBC Chimes


Set-Up-Paul Hergenhahn vacationing in South Carolina and Georgia. John Welch, who retires shortly, considering writing his memoirs of his long service in the radio business. Bill Bergen looking fit on his return from his vacation and honeymoon in Florida. We regret that a return of the rout has incapacitated Tom Longmore. He is now taking the waters at Saratoga Springs. AM


NBC, New York

them good luck in their new jobs. Elaine is joining Harriet Fletcher for a tour of Europe soon they are both suffering from the pre -crossing shots and vaccinations. Vince "Cecil B." Mitchell and his wife are already vacationing on the Continent. Congratulations go to Bob Garthu-aite on his appointment as supervisor of TV's assistant directors and floor managers. He has replaced Al Stern who moved on to Technical Operations. _Anthony \edle joins us as a film messenger and gets our best wishes along with his new job. We are all glad to see Stan Parlan out of the hospital and feeling better. We all welcome Virginia Smith who has just joined Ed "Commodore" Cos g; ore's office.


we shall miss Hal T'enho we are happy about his promotion to the Television Department. Maude Brogan was transferred from the Music Library to take his place in the Music Selection Group.

Jane Roane introduced her 4 months

Ann Church. of Staff Controllers in New York. who was chosen as a finalist in the "Miss Surf Maid" contest. secretary. and _Mildred Brandon. Dare Hedlev's secretary. Network T_ V and UHF -TV are keeping Jim Nelson hustling back and forth between New York and Norfolk. Virginia. Bob Dolobou-skv celebrated the Fourth with a five- pound firecracker 1chom he calls Mena she arrived on the third of July. Dick Blake still looks so healthy from his June vacation in Vermont that Bob Gill headed the same direction for his two weeks with pay. Broadcast Operations Elaine Pan kopf and Sumner Glimcher left to join the local station and we wish



old nephew to us the other day and we noticed with what agility she handles him. Little Bobby is quite at ease with his aunt too.


News and Special Event= Bob Priaulx and Dennis Dalton scored a "beat" on the 11th Hour News when Lavrenty Beria was ousted by the Russians. They buttonholed Henry Cas sidy, NBC's Soviet expert. and talked him into being on the show as a guest with John _ll cCajßery. The sponsor National City Bank was delighted with the way Cassidy "experted" the McCaffery. The next mornstory ing sleepy -eyed Cassidy did a repeat performance on the "Today" show. With Bill _McAndrew touring Europe. Frank McCall in Spain. Ad Schneider in Florida. Jack Dillon in Cincinnati and Bill Garden, Les Vaughan, and Ralph Peterson vacationing. Rm 408 is practically a 1

sorority house. But the girls manage to take vacations too, with Pat Alulready having returned from Florida and Betty Altschul flying down in early August.

We're very happy to welcome Lucille .Sammons, joining us at 106th Street and wish George Richardson a very speedy recovery so that he'll be back

uptown very shortly. We all extend our deepest sympathy to Walter Kravetz on the loss of his father. The dean of radio commentators, H. V. Kaltenborn, was honored by several hundred of his associates and friends on the occasion of his 75th birthday. In a game -filled, joy- packed party at H. V.'s Stony Brook, Long Island estate, "Point of View ", on Saturday, July 11, the "dean" and his wife, Olga, were charming hosts to the biggest bunch of free -loaders this side of a publicity man's cocktail party. There was swimming in Long Island Sound, dozens of games, motor -boating, fishing, and, of course, tennis. And H.V. outlasted all the guests. Attending from the newsroom crew were: Mr. and Mrs. Bill Bales, Alr. and Mrs. Bill Ryan, AIr. and Mrs. Art Wakelee, Mr. and Mrs. Chet Hagan, Miss Mary Brendle, Miss Edith Tanzer, Miss Pattie Bowers, Sumner Weener and Ben Grauer. Many more happy birthday anniversaries, H.V.! Irving R. Levine, NBC war correspondent in Korea during the early, dark days of that conflict, is now heard regularly on NBC on the 2:55 PM "M D -DAY NEWS ". Mr. Levine has been heard on such top -flight NBC news shows as "News of the World," "World News Roundup" and "Pure Oil News 1


Look for a cracker-jack Broadway success this fall called "A Dash of Bitters ", which will be produced by NBC Newscaster, Kenneth Banghart. Pauline Frederick, who holds the honor of being the only woman network news analyst and diplomatic correspendant in American radio, has joined the roster of NBC's star commentators and reporters. She's now heard regularly on NBC Mondays through Fridays at 1:30 PM, on "Home Edition of the News." NBC News, mindful of the importance of properly briefing the American public on the background of the crucial international situations, is bringing to that public an entirely new and radical idea in radio journalism. "Transatlantic Briefing" will be an informal, but highly authoritative half -hour broadcast directly from the world capitals. Each Sunday NBC will use its far -flung broadcasting facilities for a "bull session" involving Bill Sprague (Commentator on "NBC's World News Roundup ") in New York, Romney Wheeler in London, Frank Dourgholtzer in Paris, Jack Begon in Rome, and Robert McCormick in

Frankfurt. Because of the rapidly changing international picture, no attempt will be made to prerecord this program. Leon Pearson, NBC News commentator, has been doing his regular Sunday broadcasts of "Critic At. Large ", from WBZ in Boston, and, using his Kittery Point, Maine, home as a base of operations, has been covering the summer theatre circuit. Not everybody goes away from New York in summer! Proof of that fact is the many visitors we've been having, among them Roy Neal, TV news head

in Los Angeles; camerman Aloe Levy; John Thompson, former news chief, now program director of KNBC in San Francisco; Gary Stindt, who heads TV coverage in Germany; and Robert McCormick, NBC correspondent in

Germany. The welcome mat is out this month for "Red" Rehfield, who joins our newsroom staff as stenotypist, replacing ,Mildred Bafundo, now a court stenographer in New Jersey.

Research and Planning-We were all very happy to see Carol Burton when she returned from her wonderful four week vacation in the Canadian Rockies. Sallie Melvin left for two weeks there to pick up the views of this beautiful part of the country that Carol described so vividly. We waved goodbye to Bettye Hoff mann as she left to spend two weeks in Massachusetts. Laura Graham (smart girl) made a long weekend out of the two holidays we got by saving them to spend on a trip to New Britain, Connecticut to visit her sister. Alice Kane was back at her desk ready for work after spending a week in Canada, where in spite of being mighty cool, held lots of enjoyment for Alice. Ken Greene sporting a

slight tan and looking quite rested returned from a week's stay in Worcester. G.B. wants to thank M.R. for submitting this copy.

Press -Welcome to new writers Art Settel and Mike Horton. Steve Sultan is the new copy boy. He is replacing Johnny O'Keefe who has gone to WNBT in Phil Dean's office.... Every one wishes Johnny the best of luck. Jack Sebastian has left, in order to do publicity work in Film Division with Chuck Henderson. Congratulations to Ellis Moore, our new manager of Business Publicity. He replaces Bill Lauten, who resigned.

Plant Operations-Looking out

Press Dept. in N. Y. recently held a picnic near Hartsdale, N. Y. Among those attending were, left to right, Debbie Beaudouin, Wilma Robinson, Alex Mumford, Elaine Brodey, Marie Anderson and Barbara Mulligan.


room 669 one is likely to see: Barney Friedland with a salami under his arm; Anthony Hennig with a healthy vacation complexion; Thomas Tart wearing a smile of sunshine; Roy Hammerman with swatches of carpeting in his hand; Jack Geagan balancing his watering-can; Doris Phillips holding the arm of her handsome new husband, Lt. Smith; Vern Hammer sporting a summer crew cut; and Barbara Weiner with coffee for all. NBC Chivies


Staging Services


July certainly vacations up here as a big month for Mr. Giebelhaus at the Central Shop spent three wonderful weeks in California. Virginia Belriso and Mary Anne Ricciardone of Drapes were up at Cape Cod for a week of sun and fun. and Ed Rossi took a week's car trip through up -state New York and New England. I'ince -llallardi left our Cost Control section to serve Uncle Sam and the U. S. Army for two years and was replaced by John Sullivan. formerly of Trucking. William Drake has joined us as a student designer to replace Harry ll iller who has moved on up to 67th Street to assume full -fledged designer duties. Also hear that Ted Cooper of Design is now among the hordes of Jersey-to-New York commuters. Well, that's all the news from up here in the "Shop" right now bye foi now. and as Walter Hawes would say: "Keep Smiling ". S%




Station Relations


Joan llooney

l ailor hack from her Bermuda honey-

moon, counting the days of the week till she sees her husband on weekends. He's in the Army. but not for long. Everyone is on vacation. so nothing much is doing this month.

Technial Operations



or not someone moved the door from one side of the room to the other. Almost a pity they opened one wall before they walled up the other. Marvin Sheiness went and got him self married. Not on the spur of the moment. undoubtedly , but it might as well have been. as far as we were concerned didn't tell us 'til a few clays before it was to come off. As a result I did not get his wife's name, and, therefore, you will not find an announcement of the marriage under the "Marriages" column. Sorry.


Staff Administration

Continuity Acceptance Depart ment -At Alys Reese's kind invita-

tion. Continuity Acceptance took off for High Point.. near Alvs' home town of Port Jervis for a day of picnicking and swimming. arriving there through the kind chauffeuring of Jane Crowley and "Wi j" Smith. Airs and her father fed the hungry mob lots of hamburgers, hot dogs, potato salad and special home -made baked beans. Jane Reader, Stockton Hel fjrich's former secretary, joined us and "a grand time was had by all."

were Rose D'Amico, visiting in the Catskills. and Phil Crouch, who flew to Utah. _Art Nelson just returned from a week's vacation of fishing and rest.

General Service -We were saddened June 18th by the sudden and completely unexpected death of Paul Klein, guard at the International Theatre. Everyone who knew Paul since the day in April. 1949. when he joined our ranks, found him jovial, easy-going and as he so often put it "obliging". Paul never complained about anything, would listen to any and everyone's troubles rendering a v,-arm heart -felt sympathy, and was equally generous to any_ one in need of a "helping hand ". Paul's death disclosed he had many problems of his own which thanks to his many NBC friends were somewhat solved. He was accorded a military funeral as a World War 1 veteran. Although he has left our midst, warm and cherished memories remain. Europe will never be the same! Dan Harrington, that fellow with the ever- friendly Irish smile, has been con-

Our most

stirring news is that we are going to get AIR CONDITIONING!! They tell us its on it's way. so we should have October or possibly late September! We've added 32 new engineers to the payroll as summer replacements. They -re all such nice ones that 1 hope ( with the others girls in the office that they'll be kept on after the sum mer is gone. What with Color TV who getting bigger 'n' bigger it by



Welcome to Joyce Christian, Thomas Phelan's new secretary. Joyce took over the job when Rosemary Schauble transferred to Color as Robert Shelby's secretary. Rita Rauneker has left us to move to New Orleans. Her husband's company is opening a new office down there and his is one of 25 families relocating. Priscilla Whalen is leaving us to work nearer to home. Rooms 590 and 591 TV Maintenance have a new look fishbowl look. Those walls aren't going to be left wide open though. Tune in next month and well let you know the final results. The technical directors' office has gotten a new look. too. Believe it




are. left to right, '-Wij" Smith. Stockton Helffrich. Edna Turner. Jane Crowley, Jane Readey and Arden Hill. At Continuity Acceptance picnic at Alvs Reese's home

Controllers -Pride and joy

of Staff

Controllers is charming Ann Church. TV star Eddie Fisher selected Ann as one of the preliminary winners in the Miss Surf Maid contest. Congratulations and lots of luck to this beauty queen. Rose Bentivegna and Barbara Collins are the new faces in our department. Jane Wall is back with NBC. Mystery of the Month [s it true that Frank Zwick is engaged? Joan Illardi has ''retired." Congratulations to Don O'Brien on his promotion to the Internal Auditing Department. Among the vacationers this month


ducting bachelor quarters since his lovely wife Marge, recuperating from a serious operation. ventured across the Atlantic on the S.S. United States to England in time for the Coronation: visited Ireland to see the family coat of -arms; saw gay Paree say s there's nothing like it ; had an audience with the Pope (simply thrilled) : rode the gondolas of old Venice: and now -- guess what? she's lonesome for the boy (Dan) and is heading home! The boy has taken his vacation in order to glamorize their lovenest for the little lady's homecoming July 21st. Every foot in 553 was beating to I

NBC Chimes


the sweet music of the 6 -man Shriners' Al Koran's, Cleveland, Ohio, band as they serenaded beneath our window. Monday, July 13th. Sorry to relate Dave Barry is out plenty of ill. Don't worry Dave rest, sunshine and good, old vitamins will make you good as new!


Personnel-The Personnel Depart-

ment welcomes Electra Slominsky and Jacquelyn Johnson, new Records clerk typists. 1s acation time found Barbara Cheel at a resort hotel in New Hampshire, while Rita Marczak and Julie Hewitt spent two weeks at local beaches where they acquired an envious tan. ,Marilyn Carroll visited old school chums in Malone, New- York, where she spent her time doing everything from sailing and horseback riding to dancing on moonlit terraces.



We certainly miss the bright and sparkling personality of Jo Whelan. Joe had been with us for seven years until she left us for Florida in mid -July. The Southerners are sure to know which one our Jo is because at a farewell party, given for her here in the new lounge, she was presented with a gold identification bracelet and initialed earrings. We wish you the best of luck in your new home, Jo. With the warm summer months go the vacation good times and we of Stenographic have had our share of the best. After spending two glorious weeks on the Jersey shore at Chadwick, airs. Thompson came back with one of the season's most beautiful tans. Thelma Braine and her family divided vacation time between the sea shore and the mountains. Her three cute little daughters can't decide which place they liked the best. Carol Sabatini caught up on her studies while she played during her vacation stay at Schroon Lake, New York. Upon arriving back from her wonderful vacation a week after her birthday Louise Cobb was surprised by a belated birthday present. Film Division



Beckman left

us at the end of June to return home to Kansas City. Mildred Hyman also left us to take a summer vacation. Welcome to Gloria Jones, Phyllis






Geisinger, who joined the Library last month. Glad to have you with us. Edna Paul, Joel Friedman, Julius _worth and John Christophel all have been on vacation. Charles Carrubba has just returned from Florida where be had a wonderful time. Bea Ehmann also recently left for her vacation in Florida. Edna Paul is flying around town in her new Pontiac station wagon.

Film Administration, Production and Sales -It's fantastic!!! During

the past year, the number of people in the Film Division has more than doubled! The most recent employees include, Lucy Georges, now working in Sales Traffic; Pearl Sugal, working in the business office; Elen Simon, secretary to Jim Swift, new assistant advertising manager; Pat Hoppe, new sales department secretary, and several others who are mentioned on other pages. Marilyn Richardson almost missed out on her week at Lake Placid in July. Being a farsighted girl, she arranged to spend the night in Manhattan with friends so she wouldn't have to get up as early to catch a six a.m. plane. The alarm went off. Marilyn slept on, time passed . . . fortunately a light sleeper in the next room realized it was suspiciously quiet

and awakened her. Naturally a requisite for a good salesman is a gift of gab, but one of the sales secretaries doesn't seem to appreciate that fact she complains that when all the salesmen are in the office at once her philodendrons wilt . . hot air, anyone. Jake Keever took a busman's holiday and came to New York for his vacation, spending half his time in the Sales Department here. Carolyn Granzow had a terrific reception when she moved into her new home. The poison ivy went out of its way to welcome her. Room 780 L -1 is expanding beyond moving walls . . . inner offices are being set up for a Gourmet Society with Irene Fall as chief cook (requirements: no experience) and Iris Morelli as the practicing theoretical physician for interoffice problems. The best plans for a vacation are no plans, claims John Bechtel who is preparing for whatever might happen during his leisure time (what sort of preparations is he making? ? ? Newsweek magazine has probably sold more magazines lately than any other to \BC female employees . . . Anne De Rose for one. She was one of



a group of secretaries taken by roving

photographers during lunch. Another group was taken in an elevator on a very hot day a process that took a half hour and was most uncomfortable the price of fame.



NBC Births To William McCauleys, N. Y., a son, William To John Donahoes, N. Y., a daughter, Susan Anna To Bill Goetzes, N. I., a daughter, Donna Lynne To Dorm Alberts, N. Y., a daughter To Phillip Wyllyses, N. Y., a son, Christopher Spalding To Bob Dolobowskys, N. Y., a daughter, Mena To Chet Campbells, Chicago, a daughter. Patricia Carol

NBC Marriages Steward Carr, Chicago. to Mary Prinz Dick Feldman. N. Y., to Fredda Packrose Doris Phillips, N. Y., to Lt. Walter Smith

NBC Engagements Everitt Beavers. N. Y., to Janet Freeman Florence O'Grady, N.Y., to Frank Tummolo Mary Steuber, N. Y., to Harry Kohaut

Janice Kingsloic (Continued from page 8) but she hadn't bothered to leave her phone number. She walked onto the stage, and the director, a very British Britisher, shouted, "My word, what have you done to yourself you're all flattened down!" He had already decided that height or no, he wanted Janice to play "Anna." And play "Anna" she did, for a solid year captivating audiences from coast to coast. earning the respect and admiration of her fellow actors, and winning over drama critics



in droves. Her mother's death and her own subsequent illness forced her to retire

from the stage for a time. Radio jobs were available to her, of course, but she felt the need of more stable work. at least until her health was up to par. Janice accepted a teaching post at Columbia. and stayed there for a year and a half. The PR job at Provident Hospital followed, and then she joined NBC.

Unusual story? Yes. and Miss Janice Kingslow is quite an unusual girl. NBC Chimes
















the nicest things that can happen to people. We hope you'll enjoy many more of them, now that the weather's


is one of

so nice.

As you drive to and from the fun, however, we hope you'll accidents happen in good weather, too. remember this



i :::

: i ?} :?:: :"{ ?t-: v }'' ?; :' { :: :?.^.._ . :: . -1t, .v,.: :v, .:: ?$ í^. :>'ii::=2?:::; };:: .+,..::'::: .... ......ti..:;=:7::::::.ti }.??: :-2}?:: ?: }: ... ....... ....... .. ..... .. k:;:

and coming- the life you save maybe your own!


CHIMES September








The Couer


C Published monthly by and for the employees of the National Broadcasting Company. 30 Rockefeller Plaza, Yew York City. New York.

Editor Eduard Starr

The large, jovial figure with microphone in hand who occupies a considerable portion of the cover of this month's CHDtES is Jack McElroy. His daily audience participation show on h \BH. NBC's. Owned and Operated Station in Hollywood. has been a favorite with Southern California viewers for a year and a half. Judging from the state signs in his audience. his fans come from other areas. too. Jack's show originates from NBC's

Chimes Correspondents

Payroll Saulnys Plan

Stall A(lnttntstratton: Joan Baird, Legal Department Eileen Tobin, Information Kay Henderson, Continuity Acceptance Ethel Perry, Controllers Warren Gherman, Controllers Ernestine Thomas, Treasurer's Ruth Johnson, N. Y. Personnel .Vary Heller, General Service Tom Henry, Air Conditioning Charlie Atlee, Duplicating Bill Lynch, .Vail Room Helen Anne Wilson, Stenographic George Broomfield, Guest Relations

Radio and TV Networks: Ted Switzer, NBC Hollywood Steve Sultan, Press Department Hallie Robitaille, T{' .Vetu-ork Sales Pat Gabany, Adv. & Prom.

Jane Hendrie, Radio Program Barbara Harlib, Station Relations

Marge Hadley, Traffic Joan Oury, Sales Traffic Operations Gloria Betros, Research and Planning Dorothy Poser, Sales Planning Rose Homa, TV News, Special Events Pat Bowers, AM News, Special Events Jane Ermentraut, Radio Tech Operations Carolyn Maus, Merchandising Priscilla Whalen, TV Tech Operations Joan Flad, Plant Operations Don Ellis, Broadcast Operations Lee Tucker, Staging Services Pat Powers. TV Program Anne Koyce, Talent & Program Nora Schock, Music Meta Wechsler, Production Coordinators Katherine Fannon, Special Effects Florence Reif, Public Affairs

Owned and Operated Stations: Elaine Simpson, Spot Sales Pon Richards. Administration Barbara .lfulligan, WXBC-W.1BT Bill Cothran, K.XBC Bob Pelgram, KXBH Mary Karr, W-1IAQ -W.\BQ Eileen .ifcGinley, WTAM-W.VBK Jay Royen, WRC -WXBW

Engineering: Marjorie Marshall, Engineering

Film Division: Terry Colasacco, Film & Kine Operations Betty McLoughlin, Film Library Suzanne Salter. Admin.., Prod. & Sales


NBC Chimes

Studio E in Hollywood. This studio was the first on the West Coast to be transformed into an arena t\ -pe theatre equipped for television. Jack does most of his show right from the audience, as evidenced on the cover. NBC people seen on the cover. who work with Jack on the show. are cameraman Joe Williams. on left. cameraman George Meyer. on right, and floor manager Tom Foulkes. crouching on floor between cameras.

Everyone has something to save for yourself, your family. a home. a car. education for your children, security in retirement. All of us make fine resolutions to save, frequently around the start of the new year, or when we receive a raise. Castles could be bought with all the money we intended to save. The only trouble is that most of us seem to find the paydays slipping by and the nest egg gets no



The one consolation here


that this

is no rare sensation: we resolution breakers have plenty of company. One of the best solutions for this ailment is being installed at \BC Oc-

tober 1 -the payroll savings plan for United States Defense Bonds. At that time.

employees in offices of NBC

throughout the country will be able to take advantage of this convenient, safe, automatic and fast- growing method of saving. No need to worry about sparing yourself any month so you can put

something aside. No troublesome con sciences to bother you when you don't. All you do is sign an application and the company will begin making the payroll deductions each payday. No question about who is making the contributions, but the advantages of haying the money invested for you before you ever see it are very great. In time, you almost forget about the deductions and never miss them least you forget about them until the postman brings an envelope containing a crisp new savings bond and keeps bringing them at regular intervals. Employees who have been buying bonds regularly know how vastly improved the new Series E bonds are. but those who haven't may be in for a bit of a surprise-the new series gives three per cent interest, matures earlier, and can be kept longer. Take a look at the chart and facts on pages six and seven of this issue of CHIMES, and get an idea of what it can do for you.


Blue Cross Re- opening in N. Y. \BC employees in New York are reminded that during this month the semi -annual reopening of the Hospital Surgical Plan is being held. Most New Yorkers are members. but there are some employees who missed the opportunity to join the plan during the first three months of their employment at NBC. One of the stipulations of the Hospital-Surgical Plan is that if you do not join when you are first employed. you must wait for the twice -a -year reopen ings of the plan. Now non -participants have their chance to join: if they miss this opportunity, they will have to wait until next spring for another re-

The reasons for belonging to the Blue Cross -Blue Shield Plan are legion. The value of participation can be verified by hundreds of NBC New York employees who have had to use it. and have found that by contributing a relatively small amount each month they spared themselves from back -breaking costs when illness struck. Of course. we all hope we won't ever have to use the plan. but even then it is an eminently valuable investment in peace of mind. knowing that the bulk of our hospital or surgical bills are paid. All applications for membership must be submitted by September 20. and your contract will go into effect


October 1.

NBC Nees


et"'" 1

"Farm and IIu' hour" _1nniv-ersary


Marks 2511i

"The National Farm and Home Hour," NBC's pioneer griculture service radio program, marks a quarter century of broadcasting with a full hour special show on September 12. The Silver Anniversary broadcast guest list will include U. S. Secretary of Agriculture Ezra Taft Benson; W. A. Roberts, president of the Allis- Chalmers Manufacturing Co., sponsor of the program since 1945; several veterans of the first broadcast of 1928 and radio celebrities who appeared on the show in its early days. The NBC personnel responsible for "The Farm and Home Hour" are Milton Bliss, our 'agricultural representative, and Herbert Lateau, producer director.

%ffiliates Respond to Radio Talent


Last month NBC radio affiliates were invited to submit programs and personalities for possible network scheduling, ;n a cross -country idea and talent search. Within 48 hours after the announcement was made to the affiliates in a telegram from Ted Cott, operating vice resident of the NBC Radio Network, the stations sent in more than a score of nominations for evaluation. John P. Cleary, director of Radio Network Programs, has been designated by Mr. Cott to head a program board which will screen the nominations of the affiliates.

"News of the World" Starts

lath Year

"News of the World," NBC's news show which in recent olls has outranked all other multi-weekly news programs .n all networks, begins its 15th year of broadcasting on ugust 24. This show, which features Morgan Beatty as commentator, has been on the air longer, consecutively, than any other program of its type. It was the first program to start using regular remote pickups of news from where the news was I

happening. "News of the World" is heard 7:30 to 7:45 p.m.. EDT, Monday through Friday. A repeat broadcast is made later in the evening for the West Coast. Miles Laboratories is he sponsor. for Alka- Seltzer.

Pinza to Star in New TV Show Ezio Pinza will star in a new weekly television series titled "Bonino," to be seen Saturdays, 8:00 to 8:30 p.m., EDT. starting September 12. The program will concern the life of concert singer Bonino, and his family of eight motherless children. It will be a

situation comedy, using Pinza's acting and singing


"Bonino" will be produced by the well -known producer )f "Television Playhouse" and "Mr. Peepers," Fred Coe.


NBC's famous pioneer agriculture service program, "The National Farm and Home Hour,"' celebrates 25 years of broadcasting on Sept. 12. Seen above is Everitt Mitchell. who has been associated with the show since 1930 and is known all over the world for his "It "s a beau-ti -ful day in Chicago!- He is farm commentator on the program.

NBC Muhi- Weekly P.M. Shows Lead Win, place and show. That's the front -running record of NBC multi -weekly evening programs, both in radio and television. according to recent Nielsen figures. In radio, the most listened -to multi-weekly evening program was "One Man's Family," followed closely by "News of the World," and "Coke Time Starring Eddie Fisher." In television, the one -two -three programs were "Camel News Caravan," followed by "Coke Time Starring Eddie Fisher." and "The Dinah Shore Show."

Hayward. McCleery honored by Christophers Christopher Awards for the second quarter of 1953 have been awarded to Leland Hayward, NBC television producer and consultant, writer Frederick Lewis Allen and director Clark Jones, for the production of "The American Road," commemorating the 50th anniversary of the Ford Motor Company. For NBC -TV's two -hour production of "Hamlet" on the "Hallmark Hall of Fame," the Christophers cited Maurice Evans. who appeared as Hamlet, director Albert McCleery and the script adaptors, Mildred Alberg and Tom Hughes Sand. In July it was announced that Mr. Hayward, one of the country's outstanding theatrical producers, was joining NBC as a producer and consultant. Also in July, Mr. AicCleery, a producer and director for NBC since 1949, was named an executive producer for the network. NBC Chimes


NBC -TV news film correspondent Maurice Levy, covering Louisiana floods, remained at his post so long that he had to be rescued by a helicopter.

Koreans protesting against the signing of the truce. NBC -TV news cameraman Yung Su Kwon records the 10 news development in Seoul on film for NBC viewer




Arthur Settel Well over 200 reporter -cameramen, scattered throughout the world in key news spots, using jet planes, camel back, fast motor boats. helicopters, even barefoot native runners. and other fantastic means of transportation, are at work 24 hours a day gathering spot news on film for the m_ illions of viewers who watch NBC -TV Newsfilm. These cameramen cover their news beats, whether the location be in French Equatorial Africa or some Bavarian Alpine retreat, with the same devotion to duty- and -deadline that characterizes newspaper reporters who use the printed word as their principal medium. Their job is to get the story -and they get it, though very often at risk of life and limb. It is this quality, backed by that best of all teachers, experience, which has given NBC Newsfilm for TV its standing of preeminence in the field. It is also the ingredient which has made practitioners of the trade fairly new one in modern journalism- fanatic believers in the importance of their mission.



NBC Chimes

Many of these reporter- cameramen have been plying their craft ever since August, 1945, when NBC TV Newsfilm got started-as pioneer in the field of instantaneous journalism. It is a tribute to the National Broadcasting Company that its farsighted executives saw fit to pioneer in the development of this new means of communication which makes it possible for tens of millions of Americans to sit in their living rooms and watch the news while it actually happens. On Sunday evening, August 23rd, between 7 and 8 p.m., NBC marked the eighth anniversary of the first production of newsfilm for television, with a special program, "Assignment: Tomorrow." For "Assignment : Tomorrow," NBC's Jim Fleming devised a new reporting technique for television technique appropriate to the subject matter. Fleming called on famous persons who made news during the past historic eight years, to narrate the events in which they played a vital part. Voices were heard which have long been familiar: those of Harry Truman: Lucius Clay; Ralph Bunche: Trvgve Lie: Adlai Stevenson: Dwight Eisenhower; Chiang Kai Shek, and many others.


In some cases special recordings were made for "Assignment: Tomorrow;" in others, speeches now recorded on tape were excerpted. The eight -year lead over other networks in establishing a corps of cameramen- reporters all over the world, is reflected in the quality of NBC news on-film. It is the fastest coverage, by far the most thorough, has the greatest "depth," and easily outstrips any com-

peting medium. The most graphically written dispatch by the smartest foreign correspondent on earth cannót possibly convey a picture of a news event with the gripping reality of TV film reporting. The world's most conscientious still photographer cannot hope to compete with the TV newsfilm whose product is seen by viewers all over the L.S.A.

Arthur S_ettell recently joined the staff of NBC Press Department. Previously, he was director of Public Relations of the Office of the U. S. High Commissioner of Ger many. His present primary assignment is NBC News and Special Events.

Inc BbIE3}}{AETE gbI within hours after the packet is put aboard the plane. A hint as to what the future of T\ news coverage holds in store was given in June when NBC telecast still photographs of Coronation activities within three to five minutes after they took place. It is not uncommon now to process and edit film, as was done in the Coronation coverage. inside the aircraft bringing \BC TV film to New York. thus cutting down drastically on transportation time. A visit during the past few months at various NBC news bureaus at home and abroad impressed William R. McAndrew. Manager of NBC News and Special Events. with the completeness of the network's coverage. More than 100 cameramen daily send a steady stream of footage the tune of 3.000,000 feet of film per year -back to the United States for NBC's manifold news and special events programs. "It is no wonder." say s McAndrew, "that year in and year out, story story, NBC newsfilms are first and f orem ost." A team of more than 200 newsmen. reporters, foreign correspondents. analysts, cover the free world for the National Broadcasting Company. The fruit of their work is apparent in the enormous popularity of regularly scheduled programs such as "Camel News Caravan:" "Today:" the "NBC Daily News Report:" the "Weekly NBC News Review." plus the various special shows. all of which reflect the lead NBC has won in the newsfilm field. How these enterprising and coura-



geous reporters go after their story and then get it back to its final destination, is a saga in enterprise and resourcefulness. Recently, the film coverage of a mountain -climbing expedition in Pakistan almost was lost when native runners bearing their precious cargo to the nearest airport slipped on a rope bridge and dropped several reels into the rushing stream below. Fortunately, there were no human casualties. During the floods in Louisiana last May. NBC cameraman Maurice Levy stuck to his post so long that he had to be rescued by helicopter. His news film of the disaster has taken its place as a classic in journalism. In 1949. Senator Tom Connolly announced at 7 p.m. one evening that the first appropriation for Western Europe. had just been passed to implement the North Atlantic Treaty. Brad Kress of the Washington staff shot the statement and handed the film to NBC's motorcycle courier in Washington. Jim Curtis. Jim ran for his motorcycle and headed for the lab. three miles away. The film was processed and handed to Jim again. This time he took it to the studios, five miles from the lab. The film was on "Camel News Caravan" that sane night -50 minutes after it had been shot. Such feats. seemingly incredible at the time. have become standard practice at NBC. Perhaps the greatest job ever done in television was the coverage given the political party conventions last June when NBC was on the air, radio and TV, with 250 hours, 31 minutes of reportage. Twenty -nine TV cameras stra-

Thoess, NBC -TVs Berlin staff cameraman, who shot the films of the

ant riots in East Berlin, is seen standing watch at Potsdamer Platz. To his in background, is burnt out skyscraper, where armed VOPOS (East

German police) surrendered the day of rioting.












This photo shows Gary Stindt, NBC-TV News film correspondent, s hooting pictures at the American -Russian sector border in Berlin. tegically spotted in 13 different points in Chicago and Washington were available to NBC to report the nomination of :Alai Stevenson. NBC used for the first time its super -mobile unit. "a T \studio on wheels" plus a host of other devices such as the now famous "walkie-lookie" camera for close -up views of the delegates on the convention floor during the balloting. a cash register tallying device for instantaneous reporting of the vote. etc. One of the most spectacular examples of story -book journalism which helped to make NBC first in the field occurred in the Chicago office of NBC last spring. Bill Birch. chief of the Chicago bureau. had covered two train wrecks and a fire. and both he and his photographers were weary. Word reached the bureau at 5 a.m. that Fred McManus, the young Marine xho killed five persons. had confessed in a Dubuque. Iowa, jail. With sound man John Dial and reporter Jack Angell, he was in the NBC plane. bucking bad weather, en route to Dubuque. Arriving some time during the morning, they got to the prison. and through iron bars. obtained an exclusive interview with the murderer. By two o'clock that same afternoon. they were back in Chicago. but in landing. they knocked a flap from their plane, almost losing their lives in the process. At 6:47 p.m.. their film was on "Camel News Caravan." and by :05 p.m.. when the congratulatory telephone calls (Continued on page 19) NBC Chimes


Payroll Savings Starts Oct.


NBC Institutes Plan for Buying Improved Series E Savings Boncis Through PayOn Oct. 1 semi- monthly and regular weekly -paid employees will be able to start saying for the future-both their own and their country 's -by buying United States Savings Bonds through

In New York. employees can get application forms. from the Employee Services office in room 729 in the RCA Bldg_.

When You sign the application this month. this will cause the first deduction to be made from the October 15 pay checks of employees paid on a semimonthly basis: the first deduction for employees paid on a weekly basis will be made on the first payroll immediately following October 1.

regular payroll deduction. By signing the application for the payroll savings plan. members of the NBC organization will initiate regular contributions to be made each payday toward the purchase of the new. improved Series E bonds. These new bonds now pay three per cent interest compounded semi- annually. when held to maturity. There are other improvements. too. over the bonds we used to know. They earlier-at nine Years. eight months -and can be held ten years after maturity. during which time they will continue to accumulate three per cent interest. Moreover. interest now starts at six months. instead of one year. as it was previously. and interest is higher in the earlier years.

Choice of deductions You may choose from among twelve different deductions for three denominations of bonds. Toward the purchase of a S25 face -value bond. you may contribute S1.25. 3.75. 6.25 or 18.75 each payday. For a S50 face -value bond. you may contribute 5.32.50. 7.50. 12.50. 18.75 or 37.50 a payday. Toward a 100 face-value bond. deductions of S5. 15. 25. 37.50 or 75.00 a payday are offered. After your deductions equal the purchase price of the bond denomination you have specified. the bond will be mailed directly to you. and you can put it safely away . and let it earn three per cent interest for your future. At the time you make application for

Drive starts this month A company -wide drive will be held this month. enabling all NBC employees to sign up for the savings plan. In some offices. department representatives will visit each person. or you may go directly to your personnel representative.

If you do not sign up for the savings plan this month. You will be able to do it anytime in the future. However. if you delay. you will just be passing up an opportunity to get this convenient. savings safe and automatic way working for you. And when it cones time to turn those bonds into cash. it can be done without advance notice at any financial institution which is an authorized paying agent. If an emergency arises that forces you to cash them before they reach maturity. this can be done any time after two months from issue date. Remember that an umbrella of I.. S. Savings Bonds is one of the best protections for a rainy day. Its good not only for emergencies but for that dream of the future. the house you want to own. your children's education or your retirement plans. Acquire that umbrella by joining the Pay roll Sayings Plan this month.





In 5 years

In 9 years 8 months

In 19 years 8 months






$ 3.75































* 9 years and 8 months from issue date. 19 yeors and 8 months from issue date.



Sign up now




the payroll sayings plan. you can make the registration of the bond either in the name of one individual. in the name of two persons. as co- owners. or in the name of one individual. payable on death to another designated individual.

\BC Chimes







alkin' troo de nark,

nose a treat' of b air. Near de refresh ttstand, a man troves a ound me nose, and is I to slap mustard on it. d my

"What's dis ?" I roars, "Can't ya tell a hot (log from a nose ?" Da man. peekin' at da power in my biceps, slinks away, stoppin' what mighta been a catastrastroke.

Jly nose, blushin' Hid appreciation, says: "Mr. Durante, one good toin deserves annuder. I'm gonna tell ya how to put aside a nest egg of moolah.

W e sit down, iuy nose and ine. An' he tells me about Savings Bonds. Hoy% dey is better (Ian ever before. How der's a con.enieut way of ravin' money wit bonds.

QUESTIONS AND ANSWERS ON IMPROVED U. S. SAVINGS BONDS What is the interest rate now on Savings Bonds? Series E Bonds now pay 3 per cent compounded semi -annually, when held to maturity. Q. A.

Is there a change in the term of these Bonds? Yes. Series E Bonds now mature in 9 years and 8 months instead of 10 years as before.

Dat way is troo de Payroll Sat'in's Plan. Ya put aside a little each payday. NBC saves it for ya. At de enfla nine years an' eight mont 's, ya get a big bundle. At da enfla annuder ten years, dey gives ya 80 %c more dan ya puts in!

Q. Are there other changes in the terms? A. Yes. Interest starts at 6 months, instead of one year as before, and interest is higher in the earlier years.

Q. A.

Q. A.

Q. A.

If Bonds are held longer than 9 years and 8 months, will they continue to draw interest? Yes --at 3 per cent. All Series E Bonds can be held up to 10 more years after maturity. Thus, a $75 investment grows to $134.68 if the Bond is held an additional 10 years, or for 19 years and 8 months in all. This is an 80 per cent increase over the original investment. In what denominations are Series E Bonds issued? $25, $50, $100, $200, $500, $1000 and $10,000. How may Bonds be registered? In name of one individual or two (not more than two) as co- owners, or in the name of any one individual payable on death to one other designated

individual. Q. May Bonds be cashed before they reach maturity? A. Yes, at any time after 2 months from issue date, without advance notice, at an financial institution which is an authorized paying agent.


Q. Is it true that Savings Bonds are actually safer than cash? A. Yes. Dollars can be lost or stolen, but Savings Bonds owners may obtain substitute Bonds upon proof of loss, theft or destruction. NBC Chimes


wonderful idea."


says to me nose. "But why ya tellin' nie all dis ?" An' my nose whispers lot'in'ly: "I ain't gonna live forever. 7


wanna make sure yer gonna

be taken care of after I'm gone. Ya see. troo de years. e

gotten kinda attached to


School Minded ?

Sacks Elected Staff Vice

Here's Tuition Plan Recheck

President of NBC

Generally speaking, when a person joins NBC, he is finished with schooling on a full -time basis. However, it is also true that for years many members of the NBC organization have been continuing their education during their spare time. Some have secured college and even law degrees at night, while others have taken courses that will give them greater knowledge of their hob bies. such as photography or art. However, the great majority of NBC employees who attend courses after their day in the office or studio are pursuing studies that they hope will have a definite value in their careers in broadcasting. It was to encourage employees to take such courses that prompted NBC in May to reinstitute its Tuition Payment Plan. The purpose of the plan is to assist employees in the payment of tuition fees for courses taken in connection with their assignments in the company. With the fall school semesters starting this Month, the plan becomes a matter of immediate interest. For the benefit of prospective students. and also for any newcomers to NBC. here is a capsule review of what the plan is, what it does for you. and how you can take advantage of it.

What it is NBC will pay tuition fees to an employee up to a maximum of S50 a semester. and not to exceed $150 in a calendar year. Pay ments will be approved for courses which in the judgmcnt of the department head or station manager and the director of Personnel will result in immediate benefit to an employee by making him better able to perform present work. or by qualifying him for transfer or promotion to a position which would be in the logical avenue of advancement within a reasonable period of time. Courses will be

approved for any tional institution.


What to do How to get authorization for tuition payments: After deciding what course you would like to take. you must submit a request in writing to your department head or station manager for his


NBC Chimes

Brig. General David Sarnoff, chairman of the Boards of Directors of RCA and NBC. last month announced that Emanuel Sacks, now a staff vice president of the Radio Corporation of

Emanuel Sacks

America, had been elected to serve also as a staff vice president of NBC. Mr. Sacks will continue with his present duties and responsibilities as vice president and general manager of the RCA Victor Record Department. In his new post with NBC, Mr. Sacks will function as an assistant to General Sarnoff in connection with the latter's present duties at the NBC. Mr. Sacks has a wide acquaintance in the enter tainmcnt industry and a long -standing close association with performers. He will assist the various divisions of the NBC in their activities in the talent field. as well as in other areas. Mr. Sacks joined RCA on Feb. 1, 1950, as director of Artists' Relations for the RCA Victor Division and the National Broadcasting Company. He was elected a staff vice president Dec. 1. 1950. and was named general manager of the RCA Victor Record Department on Jan. 5, 1953. Before joining RCA, he was associated with the phonograph record industry for nearly ten Years. Prior to that time he was for seven years with the Music Corporation of America.

approval. In it include a description of the course and its date and duration. the name of the school. the amount of the tuition fee, and why you believe such a course would be beneficial to you in your assignments with NBC. This request should be submitted, if it is at all possible, three weeks in advance of the registration date.

deuce of a passing grade or better in the course. Six months after completion, the refund will be made by the company. if you are still employed by

What happens next

More than 70 per cent of our affiliates have agreed to participate in NBC's radio and television network-station cooperative advertising campaign for the fall -winter season. The TV campaign began the end of last month. The radio campaign starts the first week in September. This is the first year television has been included in NBC's cooperative ad campaign. This is the fourth year for radio. Under the cooperative advertising arrangement. NBC and each affiliate participating in the campaign share space costs of the ads on a 50 -50 basis. Dramatic, individual ads of 60 lines each have been scheduled for every sponsored program seen and heard on NBC television and radio.

After that. you will receive, if you desire, a cash advance for the payment of the tuition. At that time. payroll deductions will begin. to equal. in five paydays. the amount of the cash advance. It is not necessary to receive this cash advance. You can pay the tuition yourself and request the refund after you complete the course. \BC has set up the provision, though, because many schools demand advance payment of the entire semesters tuition. which might be beyond the immediate means of the employee. Upon completion of the course, you must submit a request for refund of the tuition payments, along with eyi-


Stations Join Ad Campaign


`Hobby' Pais Off NBC Ham Dare Hubby Speeds News Of Disasters to GIs Overseas The two previous issues of CHIMES contained features on NBC's Engineering and Technical Operations department. _As a sequel to them. we heard from Joe \Iinikovskv. T\ maintenance engineer. who pointed out to us some of the interesting "off-dutv pursuit= of NBC's engineers. "Many of our engineers." wrote Joe. in addition to being professionals. are also great amateur radio -eleetronics fans. They spend countless hours for home study: they experiment with new circuits: they help their neighbors with radio and television problems. "Perhaps the most exciting and the most rewarding form of their activity is the short wave amateur hobby. The radio hams spend many a sleepless night at their 'rigs', getting the whole world at their fingertips. combining a sportsman's spirit with their amateur skill. They are among the first to serve their country and their community in case of an emergency. Its not widely known that a great many of the engineers employed by NBC are radio hams." As Joe pointed out, an outstanding example of an NBC ham is TV maintenance engineer Dave Hubby. His call. W2SNM. is widely known throughout the world as well as at home. Like many other hams. Dare has spent hours bringing. servicemen stationed all over the globe into direct contact with members of their families here. or receiving messages from servicemen overseas relayed by MARS. the Military Affiliate Radio Service. Recently. Dave had occasion to put his ham equipment to dramatic and highly valuable use. At 9:30 a.m. on June 10. while at his home in East Meadow. L.L. Dave flipped the switch of his radio and heard a ham operating station in French Morocco ask. "Can ou get me casualty lists of the tornadoes in Michigan. Ohio and Massachusetts? There are a lot of servicemen from Flint (Michigan) here and they're worried about their families." Half an hour later half of the names of the fatalities had been sent across

the Atlantic. Dave arranged to get casualty lists from his local paper. \ e,csday. and as the.- would come in he would beam them overseas. All that day, Dave stuck at it. trying to pierce the heavy weather interference. to bring the anxiously awaited news to the troops in Europe and Africa. The reason Dave undertook this unique service was that he knew that through normal channels it might take days for a serviceman overseas to be notified of the illness. injury or death of a member of his family. Besides. there were thousands of servicemen hailing from the disaster -struck communities who desperately wanted assurance that their loved ones were not included on any lists.

The 34 -Year old NBC employee had effected the speedy recall of the son of a man killed in an earlier tornado in Waco. Texas. For several days the Red Cross had attempted to locate the GI, who was stationed in Germany. He had. however. gone on leave to Tripoli. and could not be reached. Finally a man from Waco got in touch with Dare. Six hours later, the GI had been located in Tripoli and had boarded a plane for the States. Dave knows at first hand how hungry a seryiceman overseas is for upto-date news from home. having served several rears with the Air Force as a radio operator in the China- BurmaIndia theatre in World War II. He joined NBC on September 25. 1950.

NBC maintenance engineer Dave Hubby at hi- ham set in L. I..



rya -t Meade




Yoder Is Cleveland Head; Greaves Named KNBC Mgr. Lloyd E. Yoder, general manager of KNBC. an Francisco, has been promoted to the post of general manager of W TA\I. WT_-1\l -FM and W-\BK. Cleveland. and George Greaves, assistant general manager of K \BC, has been promoted to general manager of the NBC San Francisco radio station. Announcement of the appointments was made in New York on August 12 by Charles R. Denny. vice president in charge of NBC's Owned and Operated Stations Division. With his new duties. Mr. Yoder takes on the added responsibility of managing an NBC television station as well as a radio station. Mr. Yoder replaces Hamilton Shea, who recently was promoted to general manager of W\BC, WNBC-FM BC -FM and W BT, New York. Mr. Yoder and Mr. Greaves are both career men with NBC. Each joined the company more than 25 years ago. Mr. Yoder came to NBC in 1927 as manager of the Western Division Press Department. In 1937 he was appointed general manager of KNBC then KPO and KGO) . In 1939. he was transferred to Denver as general manager of KOA, then an NBC Owned and Operated Station. Mr. Yoder returned to KNBC as general manager in 1951. During World War II. he served in the U. S. Navy with the rank of lieutenant commander.



Yoder is prominent in San Francisco civic affairs and is vice president and a member of the board of directors of the California Station Broadcasters' Association. He was born in Salem. Ohio. in 1903. He attended Mount Union College and was graduated from the Carnegie Institute of Technology in 1927, where he was captain of the 1926 football team. He was the college's first All -American. He also attended the San Francisco Law School. Mr. Greaves joined the engineering department of KNBC on May 7. 1928. In February, 1942. he was made chief engineer of the station, and on Aug. 1. 1945. assistant general manager. Mr. Greaves is active in San Francisco community affairs. He is a member of the Bohemian Club. the Press and Union League Club. the Toast masters' International, and the San Carlos -Belmont Club. Previously, Mr. Denny announced that Hamilton Shea was promoted from general manager in Cleveland to general manager of the New York stations. The station heads in the other NBC cities are: Harry C. Kopf, vice president and general manager of the Chicago stations: Carleton D. Smith. vice president and general manager of the Washington stations: and Don Norman. general manager of the Holly wood station. Mr.

American Dairy To Sponsor Bob Hope on Radio The American Dairy Association. Inc.. has purchased "The Bob Hope Show." it was announced recently_ by Fred Horton, director of Radio \etwork Sales. In making public the closing of the 52 -week contract, Mr. Horton said. "This purchase by the American Dairy Association proves again the value of the Hope personality. of the NBC property package and NBC

radio." The program will be used to promote and increase the use of all dairy products. It will be heard on Fridays from 8:30 to 9:00 p.m.. EDT, starting September 25. Ted Cott, operating vice president of the NBC Radio Network, noted that the new series will mark Hope's 16th season on the air and added. "the new Bob Hope program gives NBC a strong anchor position for its new programs on Friday night." A master of the quick gag and fast repartee, Bob Hope is under exclusive radio and television contract to NBC. He has long reigned as one of the great comedy personalities in show business. He first broke into radio in 1932. In 1938 he began his own NBC radio series, which for years has rated among the top programs in radio.

Name Studios: Win Prizes Last month in CHIMES you read about the wonders performed at the two television studios of station IUVBT, Vew York, the 67th St.

studio and 11 F- at 106th St. IT'e suggest you look the article over again and get an idea of how these studios are used. Reason: Pete A fe. manager of Operations over IF.VBT- IT'NBC is conducting a contest for the coining of new names for these two studios. The contest is open to all .ABC employees and Lucien -Piccard wrist watches will be awarded to the two winning studio names. The names should be meaningful and reflect the character of the studios. Just write down your two suggestions, along with Your name. department, room number and phone, and mail to Pete A fe. Room 252. RCA Bldg., New York.

Lloyd E. 10

NBC Chimes


George Greaves





Annual N.Y. Picnic is Week from Saturday

Bear Mountain Inn, at the site of the Annual Outing for NBC New York, which will be held Sept. 12. Remember the date: Saturday, September 12. The Place: Bear Mountain State Park, up the Hudson River from New York City. The time: noon to midnight. The occasion: the annual Outing for all employees of the New York office, their husbands, wives and guests. Admission will be free for NBC employees and their husbands or wives. The charge for a guest will be five dollars. Since a record turn -out is expected, it will not be possible for you to bring your spouse and a guest. For example, you won't be able to bring both your wife and her mother. You will have to settle for either one.

Contrary to the announcement on Gene Rayburn's morning radio show. there will be no jacks tournament; nor will there be facilities for dodge -ball or giant -steps. However, there will be swimming, boating, softball, ping -pong, shuffle board, basketball, bingo, horseshoe pitching, archery, badminton, volleyball, golf (at $2 extra) , horseback riding (at $2 extra) , and all sorts of contests, such as potato races, tugs -ofwar and three -legged races. Another noteworthy activity is drinking free beer from the kegs placed at convenient locations throughout the park. Not exactly a sport, but at least it gets you outdoors.


As a special feature of the Outing this year, buses will leave Dunderberg Field (see map) at 12:45 p.m. for West Point so that those who wish can watch the U.S.M.A. cadets parade. The buses will return to Bear Mountain immediately after the parade. The box lunch will be available from 12:00 to 2:30. From 6:00 to 8:00 p.m. a four -course dinner, with prime ribs of beef as the main course, will be served on the ground floor of the Bear Mountain Inn (see photo on this page) . Following the dinner, there will be dancing to Jimmy Lanin's orchestra until midnight. A top -flight program of entertainment will be presented at 9:00 p.m., with Steve Allen as master of ceremonies, Helen Halpin, comedienne -vocalist who appears on the Hoagy Carmichael "Saturday Night Revue," the dance team of Bambi Lynn and Rod Alexander, and vocalist Steve Lawrence. In the morning, buses will leave the RCA Bldg. beginning at 9:30 a.m. The last bus from Bear l4'Iountain at 12:30 a.m. If it is needed, a bus will leave the Outing right after dinner, for people who may have to get back early to report for work. Make sure you bring your camera to the Outing, not only to take pictures for your own enjoyment, but also because of the photo contest that will be run for the best pictures of the affair. Prizes will be given for the best shots in several different categories. Entries must be submitted to Employee Services by September 30 for judging by a committee of photo experts. The winning pictures will be published in CHIMES.

NBC Chimes


`Victory at Sea' Score Recorded By RCA Victor for Oct. Release `'Victor- at Sea." a suite for orchestra adapted by Robert Russell Bennett from the Richard Rodgers score for the prize -winning NBC -TV documentary. has been recorded for October release. George R. Marek. Director of Artists and Repertoire. RCA Victor Record Department_ has announced.

of the South Atlantic. originally written for "Victory at Sea," later was adapted by Mr. Rodgers for the score of "Me and Juliet." under the title "No Other

Love." The original televised series of "Victory at Sea" has been described by a well -known journalist as being "the most ambitious and most successful venture in the history of television." This film- and -music dramatic history of naval operations during World War II, the first network- produced motion picture to present contemporary history in a dramatic manner, is the first television program to run simultaneously in four countries: the United States, Canada, Great Britain and Cuba. This magnificent documentary has already been syndicated in 46 different cities by the NBC Film Division. With combat film resources amounting to 60.000,000 feet from the files of 10 different government and 26 different agencies, "Victory at Sea" tells the taut and dramatic story of war on the sea, over the sea and under the sea from the dark days after September. 1939, when Nazi U -boats preyed on Allied shipping in the Atlantic to the final defeat of the Axis aggressors in the Pacific. Much of the film, including German and Japanese footage captured during and after the war, was seen for the first time in "Victory et Sea." even by personnel. The music is a magnificent tonal mirror of the actions which took place in the series. reflecting the darkness and brightness of mood. the hopes and fears of the men who were engaged in the monstrous struggle for survival in a horribly disrupted world. One reporter said. "Mr. Rodgers' score (and Mr. Bennett's orchestration of it) is an extraordinary achievement seem ingly endless creation. now martial. now tender, now tuneful. now dissonant. but always reflecting the action taking place ". The suite was recorded by the NBC Symphony with Mr. Bennett conducting his own arrangement. Bennett, a composer in his own right who is noted for his orchestral arrangements of Richard Rodgers' scores for "Oklahoma," "The King and I," and "South Pacific," orchestrated " V ictory at Sea," for films as well as the recording.


Richard Russell Bennett. distinguished American conductor, gives directions to NBC Symphony Orchestra during its recent recording of themes from the "Victory at Sea" score by Richard Rodgers. The album, to be released by RCA Victor in October, is approximately 46 minutes in duration. The suite was restored from the epic documentary film series. "V ictory at Sea," which was seen on the NBC Television network from October, 1952. to May, 1953. Originally thirteen hours in length. the RCA Victor album of "Victory at Sea" is forty -five minutes long, and includes nine principal movements: Song of the High Seas. The Pacific Boils Over, The Guadalcanal March, D -Day. Hardwork and Horseplay. The Theme of the Fast Carriers. Beneath the Southern Cross, Mare Nostrum and Victory at Sea. A sparkling tango which captures the mood 12

NBC Chimes



"Excursion,'? New TV Show, to Start "Excursion," a half hour TV show for children 8 to 16, begins on NBC TV Sept. 13. It is prepared by the Ford Foundation's TV -Radio Workshop and will give its audience a provocative look at its past, present and future by using experts in various fields within a framework of entertainment.

New Norfolk Station On Air This Month NBC's new ultra high frequency affiliated station in Norfolk, Va., WVEC TV, is scheduled to go on the air on September 19 with regularly scheduled programs. The full line -up of NBC fall shows will be seen over WVEC -TV. Thousands of television receivers in the Norfolk- Portsmouth -Newport News-Hampton area already have been converted to UHF and by the time the station goes on the air. the number of sets converted is expected to be at least 50,000.

Dreier to Start AM News Show The International Harvester Corn pany will sponsor Alex Dreier on the NBC Radio Network in a five -a -week, 15 minute news commentary program starting Monday, September 7, it was announced last month by Fred Horton. director of NBC Radio Network Sales. Dreier will be heard over 53 NBC stations. Monday through Friday. in the 7:00 p.m. time now occupied by the "Pure Oil News Parade." The current station lineup is to be expanded by International Harvester as soon as local station time clearances are available. The contract is for 52 weeks.

NBC Marriages Helen Debolt. San Francisco. to Arthur Holmlund Jeanette Harmady. N. Y., to Lt. Michael Capriano Sal Verdey. N. Y.. to Dorothy Carnevale Ruth Johnson. N. Y, to Donald Finley

NBC Engagements Virginia Fiske, Washington. to Warren Booram Doris Richardson, Chicago, to Warren Jonas

Hollywood Profile:

McElroy 25 Years In Show Business Candidate for the title of America's jolliest master of ceremonies is Jack McElroy, star of the "Jack McElroy Show," which is seen daily on NBC's Owned and Operated television station in Hollywood, KNBH. Jovial Jack, who graces the cover of this issue of CHIMES, this year celebrates his 25th year in the entertainment business. The "Jack McElroy Show" has been growing in popularity with Southern California viewers since it went on the air a year and a half ago. Jack gained fame as a singer and announcer on the radio show "Bride and Groom" for five years and for another five he was master of ceremonies of "Breakfast in Hollywood" and "Welcome to Hollywood." His current KNBH show represents one of the few successful conversions of this type of show from radio to television. During the past quarter -century, Jack has accumulated more credits than he can remember in television, radio, stage and screen. Even before he had finished grade school in Columbus, Kansas, Jack had established a name for himself in his new community as a singer and actor in church, school and similar functions. After school he went to work with a dance band as vocalist. Once when the announcer for a broadcast failed to show up, Jack took over and got his first taste of radio. The station owner happened to be listening and phoned Jack an offer for his station in Missouri. That was the real start of his radio career and he remained there four years. Upon leaving Joplin, McElroy slowly but surely moved westward, working with many large and small radio stations in every capacity. Before reaching Hollywood he met and quickly fell in love with Nancy Hurd, one of :America's first full -time girl radio announcers. Their first meeting wasn't cordial since both were staff announccrs and a woman in that position was unique at the time. Anyway, the rivalry was culminated before a minister and they are still happy. Mrs. McElroy said a quick goodbye to radio and then, as now, devotes her time to being a housewife. Their three youngsters are Jack, Jr., 11; Paula Jean, 6; and Marilyn Lucille, 3.

Zaer Named Radio Net Controller; Marion Stephenson is Assistant Theodore Zaer, controller for WNBC and WNBT, NBC's flagship stations in New York, has been appointed diviional controller of the company's Radio Network Division, Joseph V. Heffernan, NBC's financial vice president, announced on August 12. At the same time Mr. Heffernan announccd that Miss Marion Stephenson, chief budget assistant in the NBC controllers Department, has been appointed assistant to the divisional controller for the Radio Network Division. Mr. Zaer brings to his new post many years experience in various phases of the financial operation of the company, which he first joined in 1930. He began his career as a page, later working in the traffic and program departments and in 1933 became a member of the financial department. He has served with NBC all these years except for a period during 1942 and 1943 when he helped set up the financial organization of the Blue Network now ABC) when it separated from NBC to become an individually owned -and- operated network. Mr. Zaer returncd to NBC in September, 1943 as a special accountant in the Controller's Department. He was appointed controller of WNBC and WNBT in (

troller's Department where she late' was promoted to budget supervisor for the Radio Network. She was appointed chicf budget assistant in the BC Controller's Department in August, 1952. She holds a B.A. degree from Antioch College and a Masters Degre: from the New York University Graduate School


of Business.

Theodore Zaer

January, 1951. Mr. Zaer holds a B.C.S. degree from the New York University School of Commerce. A native New Yorker, he currently lives with his wife and three children in Parkchester, N. Y. Miss Stephenson has been with NBC nine years. She was employed in the Controller's Department of Esso Standard Oil Company before joining NBC as budget manager in the network's Advertising and Promotion Department. In 1950, she moved into the Radio Con-

In 1935 Jack became interested in aviation and soloed first in Wichita in 1936. The following year he obtained his private license. Jack was in the sky for his own pleasure until the war started and he became an Air Force flight instructor and now has 4,500 hours of flying credit. His hobbies are numerous and he takes them all seriously. His favorites are speedboating, archery, photography, deep sea fishing, and he holds a radio operator's license.

Marion Stephenson

Bargain Counter Wanted : One man to share apartment in N.Y. with radio producer, stage manager, engineer. Apartment is duplex, seven rooms, two bathe, three fireplaces, four bedrooms, garden, sun deck. Share S54 a month. Available Sept. 1. Call Bob White, Ext. 106 before noon, or AL 5 -1196 after noon. Wanted : Girl to share 23/4 furnished apartment. Has TV set. Reasonable rent. Call Honey Teeter, Ext. 8565. N.Y.

For Sale : 1951 Studebaker, four door. excellent condition. tttn. hams has radio ham rig. Cull Shirley Fischer, Ext. 8568. N.Y. For Sale: Techmaster "Williamson" ill -Fl amplifier, with Peerless output transformer. New. S50.00. Call Eli Gottlieb. Ext. 8217. N.Y. :



NBC Chimes


People and Places KNBH, Hollywood Bud Mertens of the Accounting Department at KNBH has joined the fast growing list of sports car owners. His new German Volkswagen is the only one of its kind at NBC so far. Vital statistics: 25 HP rear engine, seats 4, 35 miles per gallon. Jim Damon's chest is all puffed out about his new Chevy Bel Air. two tone cream and blue. Ted Rich and Bob Baldwin are busy these days converting a player piano into a roll title. reported to be the biggest in the business. It's for Helen Par rish's new "This is Your Music" telecast. vacations are still the rage. Station manager Don Norman is sporting a tan from a week in Palni Springs. Bob Pelgram and his wife Jane took a few days off recently to travel South of the Border to take in some golf and Jai Alai games. The vacation preceded Mrs. Pelgram's appointment to TV editor for the Hollywood Reporter. Bob Henry, KNBH Operations, is looking forward to a week of water skiing at Lake Tahoe soon and will visit nearby Reno. Bobbie Ricksen just returned from 2 weeks at Tahoe and is telling everyone about her experiences in the steam bath. Crazy bit! Joan Gowanlock spent her two weeks in San Francisco and Lila Turner spent a belated honeymoon fishing for trout in Colorado and visiting her sister in southern Minnesota. Lila was married last March. Ham Nelson has finally made his first hole -in -one after 22 years of continued tourings of fairways and greens on Southern California golf courses. Carroll O'Meara has been lecturing for an Air Force unit stationed at Burbank. He's giving the flyboys some instructions on TN camera techniques and production problems. On the sick list recently were Gene Terrell, Ann Slater and V orman Hopps. Gene was quieted by a tonsillectomy and Ann took a forced 3 -week vacation for an emergency appendectomy. Norm was all puffed up with the mumps. A big reunion was held recently marking 6 years with the National Broadcasting Company by Vance Colvig, Marc Breslow and Lou Onof rio. They all began as parking lot attendants. Marc now directs KNBH's "Nutsv




the Clown" telecast, starring Vance. Lou is a TD. Come fall, the "Nutsy" show 1611 be the second at the station to be kinescoped for other markets. Included in the 7 stations which will carry the program is Honolulu's KONA. Some members of KNBH had the pleasure of meeting Imogene Coca and her husband while they were vacationing in Los Angeles. "

WNBC, WNBT, New York A huge welcome to the Steve Allen crew who have joined us here in 252, including the fabulous Steve, and the upcoming, talented singers, Helene Dixon and Steve Lawrence. On the administrative end we have Doris Braverman, secretary to Johnny Stearns, producer of the Monday through Friday show. and Dale Remington, who is Johnny's assistant. There was a kickoff press party the night of the show's premiere at Toots Shor's. Representatives from the agency and the sponsor Ruppert Knickerbocker Beer , newspaper columnists and press contacts and our NBC people were all there. From all reports. everyone had a tremendous time. Pete A{je. manager of Operations for WNBC-WNBT. celebrated the first anI


niversary of operations at the 67th St. studio. Congratulations to Pete and everyone at the studio. While congratulations are being tossed about, we can't forget Jeanette Capriano, of station manager Ernest de la Ossa's office, who was married to Lt. Michael Capriano June 14, and to Audrey Tibbs ( Tibby) who will become Mrs. Gene Alexy on September 19. Well people, you've had it as far as

column items are concerned, here at NBC's Flagship Stations. This reporter, after plaguing the entire staff for information and writing it down, came to the conclusion that it all would make very dull copy. So this is what this writer came up with: Jim Hulbert and his wife are spending their vacation in Atlantic City and also will visit 'Washington, their home town. Sandy Riesenberg spent her vacation in New Hampshire. Astounding! eh, wot! Kit Tucker is now in Lake Placid and Earl Harder will vacation in Madison, Connecticut. Frankly, do you really care where these people spend their vacation? Well, then, some more startling events. Joan De Mott is in Maine. Jim Mullen vacationed in Ohio and Canada while Jim Barry flew to Rockport. Massachusetts, and if you're still here. Dan Sobol will sunbathe in Florida. How about that? Kudos to: Phil Dean, director of Publicity. who placed third in the first semi- annual WNBC-WNBT Spot Sales



Flagship stations publicity staff scanning Variety for breaks on the new late-evening Morey Amsterdam show. The headgear are "yuk- a -puk" hats used on Morey's show. Wearing caps as follows are: Johnny O'Keefe. WNBC -T program editor: Barbara Mulligan. secretary: Phil Dean. publicity director for WNBC-T: and Mary Jane MacDougall. assistant publicity director.

Golf Tournament which %s as held at Shawnee, last month: Norton Gret_ler, who became the father of Joanne Renee, 8 lbs. 4 ozs.. and Herman Maxwell, formerly of \\ Oli ho lias joined the sales staff. We wish to welcome Miriam Meyers to the Controllers office. Alice Hubbard, who is Jay Heitin's new secretary. Cecilia Zelac, who is Ernest de la Ossa's secretary, and Claude Callison, who now is writing \\NBC promotion. Flash! Mary Ka }' Stearns gave her husband. Johnny, a beautiful pair of cuff links picturing Our Place" for their seventh wedding anniversary. Congratulations! French cuffs. any-

one? Belated but hearty congratulations to of our 11r. and Mrs. Arthur Walters on the Washington transmitter Port Lee. Patricia of their daughter, birth


WMAQ, WNBQ, Chicago Welcome to new Chicago staffers: Edward _Montanus, Richard Baldwin and Frank Shaw, salesmen in TV Film Sales; Janis Albert, and Sandra Peck, secretaries in TV Film Sales; Louis DePaolo, payroll clerk; Santa Nunez, secretary in AM Spot Sales. Diane Young, secretary in TV Spot Sales; Mary Fitzgerald, clerk in TV Operations; Marcia Kolling, secretary in TV Operations; Eileen O':llara, Accounting; Marianne Goldstein, secretary in TV Production: Teresa Opela, secretary in WMAQ Sales; William Burnett, AM Engineer; Thomas Hoban, Duplicating: Fred Pinkard, TV Prop Procurement. and Charles Moos, in Mailroom. Congratulations to Doris Richardson ill Accounting, who has become engaged to Warren Jonas. a fishing rod salesman: to Ben Park, TV Network Program manager, on the birth of a son. Richard William, on Jul 31: to Phil Bodzcell, WNBQ assistant director, on the birth of a daughter. Becky Ann. on July 29: and to Bob Murphy, co-MC of WNBQ's "Bob and Kay," on the birth of a son. James William. on July 28. The Murphys now have four sons and four daughters.

WRC, WNBW, Washington Social event of the summer was the marriage on August 1 of WRC-WNBW announcer Maurice "Mac" McGarry and Barbara Walter, Newsroom secretary. Nearly one hundred staffers attended the wedding and the reception

following at the Arny -Navy Country Club. Seen sipping champagne: \BC vice president Frank 11. Russell and Mrs. Russell. NBC \ .P. and WNBWWRC general manager Carleton D. Smith and Mrs. Smith. Beverley Fay man, secretary to Operations Director L. A. 11cClelland, was a bridesmaid, Dare Von Soden, WRC news editor, was one of the ushers. The bride is the daughter of Representative and Mrs. Walter of Pennsylvania. The proud father is co- author, with Senator _llcCarren. of the _llcCarren -Walter Immigration Law. Proudest father at WRC: Russell Tournamene, whose 3 months old son Joseph is a dead ringer for the old man. Russ is heard frequently on network news feeds from WRC, and handles a regular news editor shift at WRC. loan King of Verona, New Jersey, has joined WNBW-WRC as secretary to Press Department director Jay

Royen. Jean .Montgomery, girl Friday of the Washington "Camel Newsreel" office, is vacationing at Long Beach, California, and taking some time due from the frantic inauguration and political campaign days. Bob Abernathy has joined the \BC Washington newsroom as a general assignment reporter. Virginia Fiske, secretary to WNBWWRC director of Programs James E. Kovach has announced she is switching her affiliation, romantically at least. irginia has announced her engagement to Warren Booram. Press Department assistant at station WTOP CBS) . Sports car addicts in Washington may often be found in the Recording Room, center of incessant harangues about things in general and automotive lore in particular, and repository of the unofficial, but often used, auto periodical collection. Recording engineers Don 11acDowell (former MG owner) and Bob Shenton (someday owner of Jaguars. Ferrari. etc. ad infinitum) are co- proprietors of this cultural center, maintain hours of 8 AM to 11 PM almost daily to dispense prejudiced dogma in this field. and to referee the bloodier contests which inevitably arise. Engineer Art Page, by virtue of owning the only currently extant NBC Wash sports car, a Singer SM1500 known affectionately as "The Bobbin," by his wife Kay, maintains a position of respect in this domain, and is even permitted to make recordings on occasion. I

Frequent yi,itors of note include L. McClelland, director of Operations. a gentleman ho likes to talk about high performance cars of any kind and vintage. Announcer Ray Quinn, who saN s one of these day_ s he'll buy an MG or Jag. and Carl Degen, T\ director. Ishose Chevvv Belair very nearly went on the block in favor of a green MG just a few months back. A number of other local characters definitely have the sports car urge. but in many cases family conditions (i.e., children prevent the purchase of a two seater, and unless roomier. more generally practical, sports designs appear, this group will likely in the armchair category. Some effort has been put forth in the direction of televising local sports car events, particularly by Art Page, but thus far little general enthusiasm has been aroused among those who know TV programming best. Perhaps someday this ever- growing sport will rise to the point where TV will show some interest. Meanwhile, the local clan has lots of used recording blanks, old tape and slightly worn tubes to swap for MG's. Jaguars. or what have you. Any offers? We said a reluctant goodbye to Frank Blair recently, as he departed for N. Y. and "Today." He promises to be around here on weekends. TV directors Heyward Siddons and Frank Slingland are surrounded by bathing beauties. Unfortunately all are between ages 5 and 10, contestants for "Little Miss Washington" on "Inga's Angle." Our glamour girl Inga had a wonderful trip to Hollywood for "Ladies Choice" but says Hollywood and Vine looks just like 14th' and F. Vacations are the favorite topic these days. Libby Scontras, film secretary, recommends Maine; Carl Degen enjoyed his time out from directing duties in Chicago: Betsy Stelck saTs she was really on the farm ", an Iowa one. quite a change from the Land of Tutti Frutti she visits as the Story Lady on "Little Play_ house." TV Program Manager Ralph Burgin chose Rehobeth Beach. to get away from phones. of course. We are wondering WHERE TV director Joe Browne went. He was highly my_ sterious about the whole matter. Announcer Max Anderson left us late in August to join station R PFATV .. Pensacola. Fla.. as program director. Pensacola is his old stamping ground. -I.


NBC Chimes


Vacations: Elaine Brodey, Beth Blossom, Sam Kaufman, Jack Tracy, Ernie Otto, Bill McCardell, Milt Brown, and Jack Haney have all returned from their well earned vacations.

Girls from W\BC -T w ere hostesses for the press party for Steve Allen at Toots Shor's the night his TV show made its debut. Not -so -high kickers are left to right: Doris Braverman, Mary McNulty, Joan Levinson, Barbara Mulligan, Jeanette Capriano. Rusty Tyler, Kit Tucker, Mary Regan and Steve Allen.

Radio and TV Sales Traffic -Vacations have just about come to an end in this office and all we can do now is reminisce about all the wonderful things we did during our "two weeks ". Your reporter returned from her vacation with quite a tan and was barely recognized by her cohorts in 418. Spent one wonderful week up at Eastover in Lenox, Mass. and is still raving about the place, the people, and all the fun! Likes the place so much is going back for the last week -end in August. What a wonderful spot-can give a twenty minute recommendation of Eastover at the drop of a hat! Lillian _lIc_\ aughton spent her vacation at the Jersey shore and from all reports we are assured that she too had a very good time. Kay Walker came back from her vacation looking "fit as a fiddle" after spending her time either at the beach or motoring up and down the shore. Joan Mooney will have lots of news when she returns from her vacation -she too was travelling to the Jersey- shore. The office "wanderer," John Cdry, is still vacationing in Europe and by now is probably prancing up and down the Champs Elysees seeing all the sights ( and believe me, John will see them all! 1. John should have no worries about how his job is coming along as his position was ably filled by Tony Cervini who, by the way, is also vacationing at the present time. Honey Teeter was given a wonderful surprise party to celebrate her birthday and was given a beautiful compact by the gang from the office. From all reports a good time was had by all. Alice Reich gott had the office in an uproar when she purchased her parakeet last week and kept it in the office until 5 PM. Practically everyone was trying to teach it various tricks, but believe me, it had tricks of its own-one of which was "'rolling over and playing dead" which scared everyone. She did get it home safely and everyone could then breathe a sigh of relief... . !

NBC, New York


Music-We welcome David Hendry to the Music Library. He comes to us from Guest Relations. We had two visitors this summer month-one a brand new one. Helen Burgett introduced her year old son, Neil. to the office staff. The other visitor was an old friend, Mr. Parsons, who carne in especially for Bill Paisley's birthday.

Plant Operations-We're

all giving a hearty welcome to Audrey Rengstorff who joined us after being with the Personnel Department, and to Doug

Coulter who just joined the company. Jack Briggs, formerly of the Plant Operations Department, stopped in the other day to prove to us that he can really handle the Italian language after being in Italy for over a year with the "American Inventory." Our eyes are still dewy after bidding farewell to Hank Allard, although he's not really moving very far. Hank's a floor manager now, and we're all very happy for him. Arthur Barnett was complaining that we never gave him credit when he came to us from the Controller's Department. so here's to you. Art. Sadie Zuzzolo carne back fro'', Bermuda full 16

\BC Chimes

of good spirits and wants to go back down there to work from what we hear seems there's no man shortage down there. girls! The line forms to the right. Pat Cahill scheduled to judge the sheep- dipping contest at Narrowsburg. New York.


Press -Jim Corbett, publicity director

of Louisiana State University., joins the Press Dept. as liaison between NCAA and NBC in production of General Motors " \CA4 football telecasts ". Everyone glad to hear that

Warren Cromwell, assistant magazine editor, is recuperating from his operation and will return later this year. Alex .Yyary tells how a writer might spend a few days. First he flew 1600 miles to attend the public opening of a United States Air Force Base in Limestone. Maine, just 9 miles from the Canadian border. This program was highlighted by a broadcast of the "Cities Service Band of America." Reaching home at 4 o'clock the next morning. Alex set out for Westport, see Wally Cox, who Conn. that day is appearing in "Three Men on a Horse." Mr. Cox, incidentally, has just broken the 22 year old attendance record at the Westport Playhouse set by Ezio Pinza. On the third day, Alex had this to say , 'Tin not too well this morning ".



Research and Planning



Burton is still recovering from the grand surprise which greeted her return from vacation namely ... daughter Sue's engagement to Leonard Tenner. All who know Sue congratulate the

luck) guy and wish her much happiness. Post card from .Marie Redling tells us she is having a wonderful time in Maine on her vacation. August vacationers also include Ken Greene off to Worcester, Barbara Figliola long weekending it in Asbury, despite inclement weather, Radford Stone in Vermont, Frank Sullivan visiting the folks in Richmond, Virginia, Whit Rhodes enjoyed two weeks at Cape Cod, Robert Daubenspeck between home in Summit and Jersey shore, Louise Kaciczak fully relaxing as one should on a week off, and Gloria Betros up in Poughkeepsie, refereeing bouts between her two nephews who haven't seen each other since Thanksgiving. At their tender ages of 13 and 14 months don't seem to care much if they do not see each other til next Thanksgiving. After having taken the sales presentation to the middle west and coast, Tom Coffin took himself and wife the other way and spent two weeks in New Hampshire. Regardless of the fickle weather everywhere everyone reported a good time. On July 29, everybody here helped Jo Capetta celebrate her second wed ing anniversary. While she was being dined at Ronnie's, her call to hubby Ralph stationed in France came through and you never saw a bee -line like the one Jo made back to NBC for the call. C'est tout, mes amis. Au revoir.



are quiet on this front, nothing much has happened to jar us out of our daily routine. We've been on vacations and we've gotten back with sunburns, windburns (the mountains, you know) and stories and we've talked about this year vs last year and the big plans for next year. Spike Knapp has become a pater for the fourth time. Another girl he sighs, this makes three females and one of the other kind. Nat Glaser went to California and had a great time on her vacation. Voo Den? Miriam Locomara has bought a car and is taking lessons so she can drive to the NBC Outing on Sept. 12th. Grace Lynch long time member of this mad house has accepted the position of Charles Bevis' secretary. Goombye Gracie! Welcome, Welcome, to Joyce Higbee, Wary Mercer, Bob Arron, Colette Saphier and anyone else who joins us

after this goes to print. (I hope you're satisfied, Mrs. Higbee) .

Technical Operations -Our "Gold-


fish Boys ", the men in Master Control, are wondering about that "Tour Area Caution" sign that went up recently on the corner of the corridor near the Master Control Room window. In spite of the fact that there are usually anywhere from 30 to 50 people -in -tour "breathing down our necks" through the window, there have been no reports thus far of a tourist being bitten by an engineer -or vice versa! Within the last week, two of the girls who had worked in our department and who had married men in our department became mothers. Gloria Hughes Smiley presented Torn with a daughter, Susan. and Claire Hilbneyer Gress presented Arthur with a son, Thomas. Coincidence, no? Both mothers and both fathers are doing fine. Welcome to Georgia Smith, as secretary to the Messrs. Gronberg, Townsend and Protzman, and welcome to Dorothy Weber, who took Claire Gress' place as Court Snell's secretary. Incidentlly, Dorothy claims that she is still getting business mail addressed to Claire instead of to her, and it's been over two months now. Bill Ahern, Whit Baston, Don Pike and Ed Wilbur are now all in one office, Room 557; they are sharing it with an Ay Em man, too Harry Grelck. They had all previously been in different offices. TV Field Operation in Long Island City welcomes back Lou Fusari, Don Blake, Frank Gibbs, Ernest Varga, Alan Aebig, Ogden Bowman, John Xorell, Sal Benza, George Madge, Dan O'Halloran, Fred Squires, Bob Smith and Al Berkompas who had been working in Radio City as summer relief for the Studio Operation men. Florence O'Grady and her fiance just bought a home in Yonkers. It'll be ready in September. Bob Davis just bought a shiny new red MG. Peachy. He and Bob Daniels, Bill Waterbury and Frank McArdle and their respective families spent the first week in July together at Cape May, New Jersey. Made some "real - production - type" movies on the beach, too. The Don Ewerts are enjoying a sort of second honeymoon in Cristobal. Canal Zone. They had spent their first one there


and, since they had just recently married off their daughter, they decided

they needed something to bolster their spirits. Gene Frisch returned from a 2500 mile motor trip through New York, New England, Canada and Pennsylvania. Johnny Maurer is now a qualified water- skiier with the help of Frank Hill, Bill Miller and the Great South Bay. :Neel /11cGinnis is leaving shortly for Minnesota for 3 weeks, with a good deal of the time to be spent in St. Paul, where for many years prior to his coming to New York he had becn associated with station KSTP. Joyce Peters is planning to go back to Texas on her vacation in September. Have no fear, Everybody, it will only be for a visit.

Traffic- Eleanor

A. Beebe and Wal-

lace A. Gray are newcomers in the Traffic Department and as we put out the welcome mat for them, we bid a fond farewell to Roy Bartels who resigned and to Jeanne Jenks who has been promoted to TV Production. Our congratulations and good luck go to both of them. Al Frey and his family have just moved into their new ranch home in Great Notch, New Jersey. When are you sending out the invitations to the housewarming party, Alwe're all waiting! Betty Curry spent her vacation in Binghamton and reports a "good time was had by all."

TV Network Sales -Our European vacationers: George Ogle has just returned from a wonderful automobile tour of England, France, Belgium, Holland, Germany, Switzerland and Italy. At this writing we are awaiting Glary Alcombrack's return from her London -Paris trip. Welcome to newcomers George A. Graham, Jr., who has joined the "Today" sales staff; and belated greetings to Pat Cramer and Margie Davis. Since Radio and Television Network Sales have split, we really miss Messrs. Horton, Freedley, Van Amberg, Knox, Wright and Gardner, who have gone upstairs to constitute the new Radio Network Sales Department. Secretaries who have left for AM are Jean Martin, Lily Borst, Helen Schultheis and Doris Anderson. The place seems empty without them.

Owned and Operated Stations


seems O & O Administration that every summer the staff of 0 & 0 Administration has a few alterations to report, and this year is no exception. We want to take this opportunity to

NBC Chimes


At farew ell party for Jo Whalen of Stenographic Dept. in New York are Jo. left.

cutting cake. and Irene Sniffin. Jo left NBC recentl after seven years to lip e in Florida.

welcome Jo Bucaria and .Vick Gordon to our organization as secretary and rate expert respectively. Nick came to us from the Keystone Broadcasting Company where he was research director. Jo replaces Judy Rivkin, who left NBC to spend a summer at the beach. Some people have all the luck! We are minus an old standby of the staff. Bob Woodburn left us in June to take the job of chief accountant at WNBQ -WMAQ, Chicago. We wish Bob all the luck in the world at the station. Now Bob groans over the phone each time we request that special report pronto. We hear rumors from Chicago to the effect that Bob has quite an apartment out there, and when he isn't working late. is haying a fine time for himself in the Windy City. Vacations are, of course, the prime topic of conversation around 302 lately. .inn Winters recently returned from touring the west coast for two weeks. She visited San Francisco. Hollywood, and Chicago, and got to know some of the people we speak to on the tie -lines all the tine. We always say here in New 'York that we'd like to get to know more of the staff at the locations. May be vacations are the way to do it. Jim Chandler and Dick Templeton also have tales of their trips to Cape May and Quebec that make the rest of us who haven't been away yet green with envy. By the time this appears in print, though, all of us will have had


NBC Chimes

our crack at the leisurely life. Sarah Willner and Bob Ciasca have Canadian plans; Tom O'Brien is just going to relax with his family: and yours truly is heading for the West Indies in September. Another nice thing about vacations this year is that our "floating" secretary, .Margie Sampson, is around to brighten our days. They grow them pretty and witty in Minnesota, if Margie is any indication. We wish that Margie would plan to corne back to O & O after she finishes her last year at the University of Minnesota. Incidentally, this gal is a veritable storehouse of jokes! We sincerely hope that all of NBC has journeyed to the third floor by the elevators to see the Spot Sales displays and the ultra -modern reception section of our office. We think that this is a mighty fine set -up -and, confidentially, I bet CBS is drooling that they don't have it. Congratulations to Hank Shepard and all the rest who were responsible for it. Guess that winds it up for another month. See you again soon with more news of O



Staff Admínistrationt"


Controllers-With all the vacations, news about Controllers is at a minimum. Fran alcTighe is leaving N.B.C. to go to California. Congratulations to Jim Cody on his promotion to assistant manager to Robert Burholt. After reading "Power Golf" by Ben Hogan, is Frank Zwick going to enter the British Open? The biggest event and news of the year, in our humble opinion, was the recent marriage of Sal Verdey of our Payroll Section. We all presented him and his bride with a lovely combination. The best of luck to both of them and a life of health and happiness. Ethel Perry was all excited about the vacation trip to Miami she and her spouse were taking last month. That's really living! _Maria Niles returned the other week from a glorious week -end vacation in Connecticut. Our sincere congratulations to Arlene Seibert and Joan Rivera of Tabulating upon their recent engagements. Ann Buron and Pete Peterson getting married September 12. Good luck to them all!


Duplicating \ acations take the spotlight this month. They include

John Corso in New England, Don Bartsch in Upstate New York, Tom Wade in Philadelphia and Ray Ruckert in New Hampshire. Also vacationing have been Vi Sparks and John Dee. New Duplicators this month include Ralph Hausser and Mike _llinotti, who will have to wait until next year, when they will get their vacations. Charlie Atlee and Harry Larsen completed their two weeks training with the National Guard. Incidentally, Charlie ran into ex- Duplicator Bill Garvey at Camp Drum. Bill will be home shortly. Another ex- Duplicator, Bob Amante, paid us a visit recently. Toni Leonard was promoted to Air Conditioning, so Tom Wade moves back into the ticket cage. John Corso is all excited about the new NBC Tennis Club. Imagine how he'll be when he learns to play! It's too bad NBC doesn't have a "Mr. NBC " contest similar to the "Miss NBC" contest of a few months ago. If they did have. we would have a good entry in Jim Plock, the "Dream Boy of Duplicating." It seems Dream Boy came about his title by befriending a poor little waif of a girl (about 211 who thereupon presented him with a lighter with the inscription "Dream Boy." He doesn't Iike the title, he says, but Dream Boy is always right there with his trusty lighter whenever any body takes out a cigarette!

Legal -The important issue of the day is WHO took a pot shot at Ed Denning (have you seen the lump on his head ?) and WHY? ? ? ? Architect John Shute, just back from vacation, is now busy designing his hideaway on Chebeague Island, Maine. We are all dying to see Joan Linden mayer in that Tyrolean outfit of hers which she picked up while touring Europe -but so far no soap. We are all wishing Palma Bisogno's daughter, Barbara, a speeds recovery from her recent bout with the surgeon. Can anybody explain Ina Sugihara's sudden interest in Army camps? Vacation news: Tom Ervin to Fire Island: Ben Raub to Chappaqua and his new home: Jean Schneider, Janet Shields and Tanz Behrens to Cape Cod; Joan Baird to the Jersey Shore and Poconos; Ann Debus to the beach: Louise Sather to Cape May: Grace Serniak to Connecticut: Liz Leitner to Florida.

Personnel-Joan Daly says that if we can't Iv'rite anything better than the

fact that she is taking her acation at Cape Cod and Lake Placid then we're not to write at all about ber. So, were happy to write instead about Ruth Johnson, "Miss NBC," who was married to Donald Finley on .August S. In honor of the occasion, Placement put on its dark glasses and took her to lunch at Toots Show's. The Honeymooners are going to Bermuda, all expenses paid, thanks to the first place prize in the Miss NBC contest. Personnel extends a sincere welcome to Charles Hicks, Jr., of Radio Recording. Mr. Hicks replaced Ted Thompson, to whom we bid a fond adieu in July. We also welcome to NBC Mr. Hicks' secretary, Sue O'Leary, who lists Dwight Greene, former Governor of Illinois, as her last employer. Belated but worthy tribute was sung by Gene Rayburn of our .Yell Blatzlteim on his zany AM show. We all share Jacquelyne Johnson's joy at the announcement that her cousin was released in good health by the Chinese in the first prisoner exchange after the truce. WANTED: Fashion coordinator to alleviate difficult situation created when three gals in our office fell in love with and bought the same dress. P.S. It's becoming to all.

Stenographic-We of Stenographic say hello and welcome to three new girls, who represent three of the best boroughs of New York City. They are: Carmela Grande, who comes to us from Brooklyn; Agnes Hunter, who hails from the Bronx; and Margot Lampe, who is from Queens. And now it is a fond farewell to Helene Canale O'Malley, who has left the work life in order to concentrate on the domestic life. Vacations are still the main extra curricular activity and much fun is had by all. Joan Camacho is enjoying the sun and sea on the Jersey shore. Rose Passarelli left for Sagamore, Pa. to rest in the peace and quiet of the Poconos. Ellen Krieger is staying at home to supervise a house painting job. She loves to paint and is looking forward to having a great time executing this project. Jo Whalen postcarded to say Florida is the best! Simone Zeitoun, our gift from Tunisia, is on her way see the United States of America. We will be sorry to have her leave us, but know she is looking forward to seeing the U.S.A.

Film Division

:Administration, Sales and Pro-


everyone else, Film Division employees have been taking vacations: Betty Bergen, Maine; Anne De Rose, Wildwood, New Jersey : Chuck Henderson, Ashtabula, Ohio; Fritz Jacobi, Martha's Vineyard; John Bechtel, Connecticut; Carl Stanton, home; Mary McCarthy, Poconos; Kathy Sullivan, Catskills; Len Warager, Chittenden, Vermont; Joyce PraSisto, Atlantic City; Dottie Schmidt, Cape Cod; Rosalie Trego, Denver, Colo. Another first in the sales department Jacques Liebenguth, new salesman, is the first man to graduate from Katherine Gibbs just ask him! These southerners never give up . . . Bill Grainger is surreptitiously enlisting all his friends in the Confederate Air Corps. The date of seccession has not yet been announced, according to Colonel Grainger, Suh!





NBC Births To Ben Parks, Chicago, a son, Richard William To Phil Bodwells, Chicago, a daughter, Becky Ann To Bob Murphys, Chicago, a son, James William To Arthur Walters, N. Y., a daughter, Patricia Lee To Jerry Weisses. N. Y.. a daughter. Carys Elisa To Tom Smiles. N. Y., a daughter. Susan To Arthur Gresses, N. Y., a son. Thomas William To Norton Gretzlers. N. Y., a daughter, Joanne Renee To Ogden Knapps, N. Y., a daughter To Alice Weyrauther Jacobs, N. Y., a daughter, Peggy

3000 Days of History (Continued from page 5) and wires began to pour in from all over the U. S., the boys knew that they had scored a world beat. The Central News Room in New York is staffed with seasoned and skillful editors who have spent many years in the business of dealing with news, supplemented with rich experience in the radio industry. Heading the young and resourceful staff in the Public Affairs Department of the network are Davidson Taylor and Bill McAndrew, both old timers in the trade. both gifted with boldness and imagination in handling public affairs, special events and TV news. Taylor, known as "Dave" to his staff, has had 24 years of top -level experience

in radio and television as production executive. Ile feels strongly that the s) stem of TV news coverage as perfected by ABC represents an important contribution in the field of public service. It has helped bring understanding of the great complex issues of our time to great masses of the people. William R. \IcAndrew. who directs the combined radio -TN news operations, brought to his present post with NBC many years of experience as a newspaper man, and has been with the network since 1936. There is Joe Meyers, lean newsman with a Phi Beta Kappa key and split second judgment, managing NBC's Central News Desk. There is Bill Garden, recently released from the Army as a Major to return to \BC Newsroom as manager of special projects. Len Allen, TV assignment editor is a seasoned newsman who, working from studios, directs the diversified operations of cameramen -reporters in the far -flung corners of the globe where NBC TV news functions. It is up to Len to keep this staff working on a smooth keel, seeing to it that the right emphasis is placed upon the right story, building background footage for possible use in emergency news coverage, satisfying the insatiable demand for more and still more TV feature material and documentaries. There are many others in posts of no less responsibility who produce, arrange and direct the various news shows which are seen and heard by millions on NBC radio and TV, and which make fullest possible use of TV news film coming in from all over the world: Chet Hagan, producer- director of "News of the World "; Frank McCall, Ralph Peterson, and Reuven Frank, of "Camel News Caravan "; Jack Gerber and John Wingate, "Esso Reporter "; Buck Prince, Jerry Green, and Paul Cunningham, newsmen responsible for news context on "Today ", NBC's popu-

lar morning presentation; Jim Fleming and Art Holch, who prepared "Assignment: Tomorrow ". A great many other able people collaborate in the preparation of news for NBC radio and TV programs the commentators and analysts. among the finest in the business; the film men themselves and the many correspondents at their overseas posts; the technicians, the operators, the secretaries and stenographers too many to mention. All take part in this great and unprecedented job intantaneous journalism.




NBC Chimes











RCA VICTOR Source for these familiar mikes See pages 2, 5, 6, 7




Published monthly by and for the employees of the National Broadcasting Company, 30 Rockefeller Plaza, Yew York City, New York.

Editor Edward Starr Chimes Correspondents Finance and Services: Joan Lindenmayer, Legal Department Kay Henderson, Continuity Acceptance Ethel Perry, Controllers Eileen Monahan, Controllers Ernestine Thomas, Treasurer's ,Mary Heller, General Service Tom henry, Air Conditioning Charlie Atlee, Duplicating Elmer Gorry. Mail Room Helen Anne Wilson, Stenographic Bill Burdon, Guest Relations

Radio and TV Networks: Ted Switzer, NBC Hollywood Larry Hofstetter, Press Department Eileen Tobin, Information Honey Teeter, TV Sales Traffic Pat Gabany, Adv. & Prom.. Jane llendrie, Radio Program Barbara Harlib, Station Relations Marge lladlev. Traffic Joan Oury, A.11 Sales Traffic Gloria L'etros, Research and Planning Dorothy Poser. Soles Planning Rose Homa, TV News, Special Events Pat Bowers, AM News, Special Events Jane Ermentraut, Radio Tech Operations Carolyn Maus, ,Merchandising Florence O'Grady, TV Tech Operations Joan Plod, Plant Operations Don Ellis, Broadcast Operations Lee Tucker, Staging Services Pat Powers. TV Program Anne Koyce, Talent & Program Vora Schock, :Music ,Meta Wechsler, Production Coordinators Katherine Fannon, Special Effects Florence Reif. Public Affairs Hallie Robitaille, TV Network Sales

Owned and Operated Stations: Elaine Simpson, Spot Sales Don Richards, Administration Barbara Mulligan, WNBC-WNBT Mill Cothran, K BC Baal Pelgtam. KVB71 I1ry Darr. 177.11AQ -1NBQ Eileen McGinley, WTAM -1NBK Jay Royen, WRC-WNBW

Personnel Division: Ruth Johnson, Personnel

Film Division: Terry Colasacco, Film & Kine Operations Betty McLoughlin, Film Library Suzanne Salter. Admin., Prod. & Sales


\BC Chimes

The Cover The handsome young lady on the cover. who is an employee of the Engineering Products Department of the RCA Victor Division of RCA. is making final adjustments on an instrument familiar to anyone who works for a broadcasting company. They are the well -known 77-D Polydirectional Micro-

phones. The term "polydirectional" means that by flicking a switch, they can pick up sound from one direction, or from every direction. To find out more about the company that manufactures these and thousands of other products. see pages five, six and seven. of this issue of CHIMES.

JoIn Payroll SavIngs By this time, most everyone at NBC has had the opportunity to sign up for the Payroll Savings Plan for the purchase of U. S. Sayings Bonds


through payroll deductions. The big company -wide drive is still going on. Make sure that you join up now. and get your money working for you.

-Ziivarò J. Na11g Edward J. Nally, first president of the Radio Corporation of America, died at his home in Bronxville. N.Y., on September 23. He was 94. He was president of RCA from its establishment in 1919 until 1923, and he was a member of the Board of Directors of RCA until he retired in 1950. Prior to joining RCA, Mr.

Nally already had made a distinguished career in the field of communications. He was born in Philadelphia in 1859. When he was eight years old his father lost his eyesight and the future executive went to work as a cash boy. At 16, he started as a messenger for Western Union. In 1890 he joined the Postal Company and by 1906 he was vice president and director of that concern. He later was elected first vice president and general manager of Postal. He reportedly was the first to suggest that idle wires and telegraph facilities could be utilized at the close of each business day for night letters. Mr. Nally resigned in 1913 to become vice president, general man a¢er and director of the Marconi Wireless Telegraph Company of America. Under his management the first commercial wireless circuit was opened in 1914 between the United States and Hawaii. Two years later this service was extended to Japan. When. in 1919, the Marconi Company property was acquired by RCA, Mr. Nally was elected president and director. Shortly there-

after, he established for the new company the first commercial wireless circuit between this country and Great Britain. This soon was followed by similar service to Norway and France. He resigned from the presidency in 1923 to become managing director of international relations for RCA, with headquarters in Paris. He also served as managing director of the Commercial Radio International Committee, a group of French, German, English and American radio interests in South America. \Vhile he was president of RCA, Mr. Nally- promoted the present Chairman of the Boards of RCA and NBC, General David Sarnoff, from general manager to vice president of the corporation. Upon completion of 50 years in the communications industry. Mr. Nally, known as the "grand old man" of wireless telegraphy. retired in 1925. but continued his directorship. He lived to see the wonders of radio progress to the miracle of recorded sight television. Mr. Nally owned an extensive collection of books on telegraphy and radio. He especially prized a scrapbook. once owned by Samuel B. Morse. tracing the earliest development of the telegraph. He was a member of many distinguished organizations. He is survived by his widow. the former Lee Warren Redd. whom he married in 1897; two children and four grandchildren.


NBC News

Roundup . . Spot Sales News Electronic Spot Buying, a revolutionary sales technique developed by NBC Spot Sales, was introduced last month simultaneously in New York, Chicago and Los Angeles, where 300 top advertising executives gathered in NBC offices to watch the demonstration of the new technique. The new sales concept provides "live" presentations of programs in distant cities by means of a closed TV circuit. By prearrangement it enables a time buyer to see a local show in another city, which he is considering for sponsorship by his client. Spot Sales lias established an office in Detroit, located in the Penobscot Building. It is scheduled to open Oct. 15. With the opening of this office, NBC Spot Sales will have offices in eight major cities: New York, Cleveland, Chicago, Los Angeles, San Francisco, Atlanta, Charlotte and Detroit. During the period Sept. 14 -18, Spot Sales racked up a record week in sales volume, with billings topping the $2,000,000 mark. During the preceding five weeks, Spot Sales broke another record: the organization's total sales volume for that period reached $6,500,000 in new and renewed business. Tom McFadden, director of NBC Spot .ales, said that the sales were in every category from a 300 purchase to a $300,000 contract.

Ierbert Hoover to Appear on 'Iacursiou' Arrangements have been concluded for the appearance of former President Herbert Hoover on "Excursion," the Ford Foundation's TV -Radio Workshop television program or young people. Mr. Hoover's appearance, which is scheduled for the program of Oct. 18, will fulfill the plan of the workshop to resent messages on the future for young people and their ountry from the two living ex- Presidents of the United States. Harry S. Truman appeared Sept. 20, on the second program of the series.

Fibber and 3Iolly Across the Board "Fibber McGee and Molly," NBC's ever -popular radio eries staring Marian and Jim Jordan, has inaugurated a new five -a -week series of 15- minute broadcasts. This was the first time since the program's inauguration in 1935 that the once -a -week half -hour format has been altered. The basic idea of the domestic comedy series will remain the same, with the regular featured members returning.

hallmark Hall of Fames Now Comes From Hollywood in Full -flour Format The "Hallmark Hall of Fame", now back on the air in expanded full hour form, is the first sixty-minute dramatic series to be produced "live" on the West Coast. Sarah --hurchill is back as hostess- narrator, and Albert McCleery s executive producer as well as director. The facilities and equipment of NBC's ultra -modern Hollywood studios are )eing utilized to the fullest, as is the unlimited pool of talent ,'or which the cinema city is renowned. ,n

His Imperial Highness, Crown Prince Akihito of Japan, visited NBC on Sept. 18 and was greeted by Brig. Gen. David Sarnoff (second from left), Chairman of the Boards of RCA and NBC. Also on hand to greet him were Joseph V. Heffernan (left), vice president in charge of Finance and Services, and Thompson H. Mitchell, president of RCA Communications.

Crown Prince of Japan Visits NBC N. Y. Studios His Imperial Highness, Crown Prince Akihito of Japan, visited NBC in New York on Sept. 18 and was greeted by Brig. Gen. David Sarnoff, Chairman of the Boards of RCA and NBC. The prince was taken to the telecast of the "Eddie Fisher Program" in studio 6 -B. Following the broadcast, he went on stage to meet the young star and to get a closer look at the cameras, sets and other studio facilities. The prince also inspected other floors at NBC where major NBC dramatic and musical shows are produced, and saw the radio and television master control rooms on the fifth floor. The prince's tour of NBC was his only visit to a broadcasting studio during his trip to the United States.

It/'A Compatible Color TV Viewed in Chicago Compatible color television was viewed for the first time by the press in the Middle West late last month when NBC held a special showing of the RCA compatible color system. The program was a variety show, which was seen over a closed circuit (not broadcast) from our Colonial Theatre in New York. Following the showing, Sylvester L. Weaver, vice chairman of the NBC Board, in charge of TV network programs, and O. B. Hanson, vice president and chief engineer, were interviewed, and related NBC's preparations for color -casting, and its plans for the future, contingent upon FCC approval. NBC Chimes


Executive appointments Announced General Sarnoff Also Reveals Establishment Of NBC Policy Committee Brig. Gen. David Sarnoff made the following announcement to the NBC staff on September 9: "In view of the general expectation that compatible color television will be authorized in the near future on a commercial basis, it is essential that steps be taken to integrate color with our present black- and -white service as soon as authority is granted by the FCC. "Plans for color telecasting have been developed and completed by Mr. Weaver. to whom I assigned this special task some time ago. These plans are comprehensive and far -reaching for our network. our affiliates and our clients. "The continued growth of our television network. and the expansion our operations will assume with the advent of color. make it necessary that the program and sales activities of the NBC television network be headed by executives who will be free to devote their full time and attention to their respective duties. Accordingly. I have made the following assignment, effective immediately: "Mr. Sylvester L. Weaver. vice chairman of the Board. will be in charge of Television Network Programs. "Mr. Robert W. Sarnoff. vice president in charge of the Film Division. will also serve as executive assistant to Mr. Weaver and will coordinate the activities of the departments reporting to Mr. Weaver. The heads of these departments will continue in their present positions Mr. Thomas A. McAvit-, national program director: Mr. Frederic W. Wile. Jr.. vice president for Production: Mr. Davidson Taylor. director of Public Affairs: and Mr. Gustav B. Margraf. vice president for Program Business Affairs. "Mr. John K. Herbert has been appointed vice president in charge of Television Network Sales. Reporting to Mr. Herbert will be Mr. Charles C. Barry. who has been appointed vice president for Program Sales, and Mr. George Frey. who continues in his present position as vice president and director of Sales. "Mr. Hugh M. Beville. Jr.. director



NBC Chimes

of Research and Planning, and Mr. Sydney H. Eiges, vice president for Press and Publicity, will continue in their present positions and report to Mr. Herbert. `'Mr. Joseph V. Heffernan has been appointed vice president for Finance and Services. Mr. David C. Adams has been appointed administrative vice president, reporting to Mr. Heffernan. Messrs. O. B. Hanson, vice president

and chief engineer; Harry Bannister, vice president for Station Relations: and Joseph McDonald, treasurer, will continue in their present positions and report to Mr. Heffernan. "Messrs. William S. Hedges, vice president for Integrated Services: Thomas E. Ervin, vice president and general attorney; and Charles Cress well, controller, will continue in their present positions and report to Mr. Adams. "Messrs. Weaver. Herbert and Heffernan will report to the Chairman of the Board. as will John K. West, vice president for the Pacific Division. "All other divisions and departments of the National Broadcasting Company and the organization channels through which they report. remain as at present.

"David Sarnoff Chairman of the Board"

\BC Policy Committee Established Supplementing the assignments outlined in his organization notice of September 8 (see above). General Sarnoff on September 10 announced that he was establishing an NBC Policy Committee, composed largely of the heads of divisions and departments who report directly to him. The Chairman of this Committee is the Chairman of the Board. General Sarnoff. and Emanuel Sacks. NBC staff vice president, is its secretary as well as a member of the Committee. In addition, the following were appointed to serve as members of the NBC Policy_ Committee: vice president for Harry Station Relations.

John M. Clifford, vice president in charge of Personnel. Charles R. Denny, vice president in charge of Owned and Operated Stations. Sydney H. Eiges, vice president for Press and Publicity. William H. Fineshriber, vice president in charge of the Radio Network. O. B. Hanson, vice president and chief engineer. Joseph V. Heffernan, vice president for Finance and Services. John K. Herbert, vice president in charge of Television Network Sales. Frank M. Russell. vice president Washington. D.C. Robert W. Sarnoff. vice president in charge of the Film Division and executive assistant to Mr. Weaver. Sylvester L. Weaver, vice chairman of the Board in Charge of TV Network Programs. John K. West, vice president for the Pacific Division. "The NBC Policy Committee," General Sarnoff stated. "will serve as an advisory body to the Chairman on important matters of policy and such matters may be brought up for discussion by any member of the Committee. In this way the collective judgment and experience of NBC's top executives can be brought to bear in the formulation and adoption of policies to govern the company's operations."


Over 135 News Periods On NBC Radio Each Week The new fall schedule of NBC radio features an all -time high of more than 135 individual news presentations each week. The programs cover political. economic and other phrases of news events by bringing into play the latest techniques in radio journalism. including analysis. straight news reporting. interviews and panel discussion. The new shows. added this season. are: "Weekend." "Report on America." "Midnight Column.Edition of the News." "News with Kenneth Bang hart," "News from NBC." `'William News" and "Joseph C. Fitzgerald Harsch Commentary."



RCA Victor Manufacturing Arm of RCA Supplies Nation with Finest In Electronic Products

Continuing its s-eries on other menirs of the RCA family, CHIMES, this onth and nest, will take a look at the CA Victor Division of the Radio Cor.ration of America, seeing what it is nd what it doe`. and how it joins its ister companies in bringing the finest products and services to the American 'ublic. One's first trip to RCA Victor at aniden. New Jersey, is a startling exwrience. As you draw your car to a salt at the sprawling headquarters of he division there, you become aware, f you weren't before. of the staggering ize of the operation. which includes . .th the General Offices and the Cam ^en manufacturing plant. It extends or blocks right down to the Delaware, is towering chimneys and buildings ;.yoking Philadelphia squarely in the ve across the broad grey river. For nvone unfamiliar with large -scale anufacturing. this first trip is a source f amazement. The size and complexity of Camden operations would seem -. defy the presence of any kind of rder, but the men and machines move bout with perfect speed and assur-

ance. and after inquiring at the reception desk. i ou are on your way to the right office. Your feeling of awe is not exactly overcome when you remember that besides this city -within -a -city, there are 17 other RCA Victor plants, several rivaling the Camden one in size. There are three more in Jersey, at Harrison. Moorestown and Woodbridge: four in Indiana. at Indianapolis. Bloomington, Monticello and Marion: four in Ohio. at Cincinnati. Cambridge. Hamilton and Findlay; two in Pennsylvania. at Lancaster and Canonsburg: two in California. at Hollywood and Los Angeles: one in Detroit. and one in New York City. The Findlay and Woodbridge plants are at present under construction, and are due to be completed soon. This is the great industrial enterprise that makes up the manufacturing arm of the Radio Corporation of America.

primary activities consisted of international and marine radio communications. Shortly thereafter. radio broadcasting began and RCA initiated the sale of radio products manufactured by the General Electric Company and the Westinghouse Electric and Manufacturing Company. The rapid development of this new industry made it necessary for RCA so to organize its business in 1929 that it could combine manufacturing and sales under a unified management. In that year. RCA acquired the Victor Talking Machine Company -an organization whose beginning dated back to 1898. This laid the foundation for RCA's subsequent entry into the manufacturing business and put the Radio Corporation in the phonograph field. In the latter part of 1934. the various units engaged in the manufacture and sale of RCA products were unified as the RCA Manufacturing Company. On

How RCA Victor way formed

December 31. 1942. the company was merged into the Radio Corporation of America as the RCA V ictor Division.

When the Radio Corporation of America came into being in 1919, its

among the scores of products manufactured by RG% Victor is equipment for drive -theatres. Seen here are the speakers that fit on your car door.

"His Master's Voice" One of the most famous trademarks in advertising history is the familiar painting of the terrier listening to the voice of his master on one of the early disc -playing phonographs. It was painted by Francis Barraud and is known to millions of people all over

the world. The dog in the picture was a real pup. named "Nipper." who belonged to the artist. The Victor Talking Machine Company acquired rights to the painting. and this trademark. which now identifies "N ictrola" phonographs. RCA Victor records. and home prod ucts such as radios and television sets. has become one of the best known symbols of dependable quality in the world. NBC Chimes


J How it is organized RCA \ ictor is the largest member of the RCA family and is engaged in a great variety of manufacturing pursuits. spread out over seven states. It employs approximately 52,000 people. Many of its production workers are highly skilled and highly trained technicians in advanced electronic operations It has one of the world's largest staffs of engineers, employing over 2000 professionals in electronics and associated sciences. Each is a specialist, often of national renown, in one or more fields. In spite of its size. the division's carefully mapped out organization enables it to be completely agile and adaptable. The key to this flexibility is that the major operations of the division are almost self- contained entities, with many of their operating and administrative functions being carried on completely within themselves. For example, the Tube Department has its own purchasing. controllers and personnel offices. The entire division is headed up by Walter A. Buck, vice president of RCA and general manager of RCA Victor. He is also a member of the Board of Directors of RCA. Reporting to \Ir. Buck are five officers: Charles M. Odorizzi. operating vice president: J. B. Elliott, vice president in charge of Consumer Products; W. W. Watts, vice president in charge of Technical Products: Robert A. Seidel, vice president and special assistant. and S. E. Ewing. general attorney. The organization of RCA Victor can best be explained by briefly outlining the areas of responsibility under these five officers. Mr. Seidel is in charge of the RCA Estate Appliance Corp. and the RCA Victor Distributing Corp. Mr. Ewing, as general attorney, is chief of the arm which handles the many legal problems

One of the prominent activities of the Engineering Products Department the production of equipment such as cameras for television studios.

arising from RCA Victor's varied activities. Consumer Products. under Joe Elliott. embraces the Home Instrument Department. which is headed by G. Baker, vice president in charge. Manie Sacks. RCA vice president. who recently assumed additional duties as staff vice president of NBC, is in charge of the famous Victor Record Department. Technical Products. under Mr. Watts. includes the Engineering Products Department. headed by T. A. Smith. vice president: and the Tube Department. headed by R. T. Orth. also a vice president. Mr. Odorizzi, as operating vice president, is responsible for a large number of departments and functions. To illustrate. following are the officers who report to him : D. F. Schmit, vice president and director of Engineering: A. F. Watters. vice president in charge of Personnel; V. deP. Goubeau, vice president and director of Materials: P. A. Barkmeier, vice president and director of Regional Operations; J. S. Carter. vice president and director of

Before any RC ictor equipment leaves the plant it is given exacting tests to make sure is in e% erything perfect order. Here an emplo% ee is testing a two w+-ay- radio.

Finance: H. R. Maag, vice president and Western manager: Julius Haber. director of Public Relations: Frank Sleeter. director of Plant Engineering: E. D. Foster. vice president and director of Planning: and E. C. Cahill. president of RCA Service Company. A single CHIMES article could hardly scratch the surface of the RCA Victor story . even if it filled half the issue. For that reason. this will be a two -part feature. running in the October and November issues. This month CHIMES will make a brief review of the Technical Products area: next month. RCA Estate: RCA Victor Distributing Company: the Consumer Products area. which includes Home Instruments and Records: and those varied functions which are grouped together under the operating vice president.

Technical Products : Tube Department The name of this department sounds deceptively simple. In fact, even the word "department" is apt to mislead one used to the size departments we have here at NBC. The operations of the Tube Department take place in plants in Harrison. N. J.: Lancaster. Pa.: Indianapolis and Marion. Ind.. and Cincinnati. Ohio. lavman's And contrary to many idea that there are but two or three types of tubes, hundreds of types of electron tubes exist. and RCA Victor's Tube Department manufactures a complete line. from the smallest subminiature to the largest power type. They are used in the entertainment and communications fields. as well as in industrial applications. Tubes manufactured for television range from the image orthicon tubes used in TV cameras t

kinescope picture tubes for home receivers and for theatre television projectors. Now RCA N ictor is in a brand new field, which promises great things in the area of electronics -the making of transistors. These also are being produced b) the Tube Department. In addition, it makes components widely used in the manufacture of new electronic equipment, such as coils, transformers, speakers and special television items built to original RCA designs or customer specification. It markets dry cell batteries in all shapes and sizes, the most familiar of which are the ones inside our portable radios. The production of kinescope tubes by RCA Victor has had a marked effect on the television industry in America. RCA's precision methods for mass profriction have contributed to the inustry's growth by making available ow cost picture tubes, in turn bringing -,bout moderate price receivers.

technical Products: Engineering Products Department The average citizen's acquaintance %ith RCA probably results mostly from ois daily contact with the home instruPnents and records RCA Victor manuactures. However, one of the largest f the division's activities, though un.nown to the man in the street, probibly serves him indirectly every day in he week. This is the Engineering 'roducts Department, which makes a ,taggering variety of products for inlustry and government. It manufactures microwave relay quipment. such as used by police and oresters to link transmitting stations nto a network. Prominent examples .f this are the installations RCA has irovided for the famous New Jersey

and Pcnns) ivania Turnpikes. It also makes large screen television for use in theatres, and last ycar RCA scored a first with the installation of drive -in theatre television in New Jersey. Familiar to employees of broadcasting stations across the country is the complete line of AM, FM and television broadcasting equipment offered by RCA, including transmitters. antennas, microphones, monitoring units, loudspeakers, turntables, disc and tape recorders, image orthicon TN cameras, film recording, film reproduction and other studio equipment and test apparatus for servicing. Employees of many other industries know RCA equipment well. Many modern industrial plants throughout the nation are using RCA devices to produce new products, to perform manufacturing operations better, more safely and at less cost. Beverage inspection machines, industrial television, metal detectors, automatic counters, nuclear radiation detection equipment, time and fire signal generators and test measuring equipment are just a few of RCA's electronic products that are serving American industry. One of the more prominent activities of Engineering Products is the production of sound -film motion picture projectors and equipment. The 35mm RCA projector is recognized as the finest available in the motion picture industry and is used in many theatres in the United States and abroad. Home movie fans are familiar with the famous 16mm "400 series" projector. Also in the area of the film industry. is RCA motion picture sound. Many fundamental improvements in sound -on -film, both in recording and reproducing, have been pioneered by RCA engineers. Many of them have been awarded

udreds of types of tubes are manufactured by the Tube Department, ining the familiar kinescope. One of the steps is fusing the glass face plate to the body of the tube by means of this ring of gas jets.


In the production of kinescopes, a phosphor solution which bad been placed in the tube is poured out into a spillway leaving a fluorescent coating on the faceplate. Oscars. A growing market for RCA equipment is in drive -in theatres, for which Engineering Products makes speakers and projectors. RCA Iona has been engaged in the development of aviation equipment for the Air Force and Bureau of Aeronautics. as well as for commercial airlines and private planes. RCA manufactures a line of aircraft transmitters and receivers. as well as supplementary equipment. Utilizing radar principles. RCA has developed two forms of highly accurate altimeters, both of which are widely used by the Armed Forces and by commercial airlines. RCA also produces large quantities of loran, and teleran is another development it has made for the Air Force. Besides RCA's work for the Air Force. it has designed, developed and produced electronic products for all branches of the Armed Forces. While the exact nature of many of these devices can not be disclosed for reasons of national security, it can be said that they include especially designed navigation and communication equipment. walkie- talkies, mobile TA transmitters. radar and electronic control devices for gun fire and guided missiles. The preceding list of RCA products. lengthy and impressive as it is. has mentioned only the most prominent. And these are produced by but one department of the RCA Victor Division. Next month we will examine other branches of this great company. NBC Chimes


Fall Football Is New \VNBK Remote Unit's First Job Television station WNBK's new remote unit will cover nearly 5.000 miles of highway on its first assignment, according to S. E. ( Eddie Leonard, engineer in charge for the National Broadcasting Company in Cleveland. A converted -11 passenger bus, the unit's first assignment will be five pickups for the General Motors fall football schedule. Within the next three months the large. specially designed mobile unit will be seen in Lincoln. Nebraska; Champaign, Illinois; Minneapolis, Minnesota: Lawrence. Kansas; and South Bend, Indiana. The Twin Coach. one of the largest mobile units in the country. is equipped to handle six cameras. The entire construction of the interior is aluminum, to keep the unit as light as possible. The extremely sensitive telecasting equipment is set in specially designed shock absorbers to minimize time consuming adjustments. WNBK now has two complete remote units for field pick -ups. I

Jacobsen IVanied Personnel Director B. Lowell Jacobsen, formerly manager of Personnel of the Home Instrument Department, RCA \ ictor Division has been named Personnel director of NBC. This announcement was made early last month by John M. Clifford, BC vice president in charge of Per sonnel. Mr. Jacobsen joined the RCA Victor Division on Sept. L 1943. in the Personnel Department of the Bloomington, Ind., plant. On July 1. 19-14, he was appointed Personnel manager of the Indianapolis plant. He was transferred to the home office in Camden. \.J.. on Dec. 1, 1951, as manager of Personnel of the Home Instrument Department. Mr. Jacobsen was born in Chicago and attended grammar and high school in Riverside. Ill. He is a graduate of North Central College in Naperville, Ill. Before joining RCA Victor, he was employed in an executive capacity by Continental Can Company's ordnance plant, Terre Haute. Ind., and by Spiegel. Inc.. of Chicago. The new NBC executive is a past president of the Indiana Junior Chamber of Commerce and a member of the

Midwest Electronics Personnel Association. He is married and is the father of two boys. His family at present is still


B. Lowell Jacobsen

living in Havertown, Pa.. but will be moving to the Metropolitan New York area shortly.

Largest Venetian Blind Installed for `Today'

WNBK technical supervisor Bill Howard (left), Mary Lou Barnum and engineer Eddie Leonard (right) observe as Frank Whittam and Clarence Kimpton hoist a camera into WNBK's new TV remote unit. The bus advertises Channel 3, future home of WNBK when it increases power in

several months.


NBC Chimes

The world's largest venetian blind now covers the upper two- thirds of the 27-foot-high windows of the RCA Exhibition Hall, across the street from NBC's New York headquarters in the RCA Building. Installed to solve the problem of lighting difficulties which faced the Dave Garroway "Today" show. the blind gives engineers control of sunlight for ideal television conditions. Operated by three electric motors. the blind is 88 feet long and 18 feet high. With controls in the television control room, it may be raised. lowered or tilted by remote control. The entire blind may be raised or lowered for cleaning. Two buttons raise or lower the blind to any position. two more tilt it to any direction. A master switch throws a special lowering and hoisting arrangement for cleaning. Twenty -nine stainless steel cables are required to hold it in place. A total of 140 slats, which laid end to end would extend two miles, and 31 tapes a length of 186 yards) were used in the 1

blind's construction.

Golf Is Year -Round Pastime For Hollywood Enthusiasts By

Ted Switzer One `'crop" that flourishes all year ouncl in the mild California climate . . is GOLF. And nowhere is it nurtured with a more loving hand than at NBC in Hollywood. For the past three years a golf comuittee composed of John West, vice

outing to be held this year in October. Last year this tourney was won by Dick McDonough, TV Network Production, who defeated John K. West in a torrid match that was decided on the 20th green. The Gordon MacRae trophy, awarded to the golfer with the low net score at the outing, went last year to NBC's "Richfield Reporter," John Wald; and John West walked off with the Bob Hope trophy for carding the lowest gross round.

,resident for the Pacific Division; 1,loyd Creekmore, Sound Department; lohn Pawlek, Engineering; Ted °.witzer, Press; and Dix Robb, Sound Department, have administered four ournatnents a year for 80 or more inrepid players. Aside from the regular cheduled play, many a doughty player as slurred another's "handicap" and een challenged to "go fer his putter" ight in the halls of NBC's Radio City. ll in all, golf has afforded the means ,f NBC employees becoming better acpainted through sharing a common nterest. At the beginning of this year's golf ng activities, the executive team of ew Frost and Frank Berend got things if to a flying start when they defeated Stanley Chlebek and Karl Messer chmidt, both of TV Technical Opera ions, in a partnership scotch -foursome ourney. March found some 64 golfers ompeting for the annual Dean Martin up. Dean, along with Bob Hope, ,Williard Waterman, and Gordon Mac tae, have donated perpetual trophies so he awarded cacti year for winners in the four main competitions. This year ohu Bradford. TV Network Producion, won the Martin trophy, with Fred .ole, Sound, in the runner -up spot. lird and fourth place awards went to ohn Pawlek, Engineering, and Marc 3reslow, KNBH Production. Every summer the golf committee olds what they call individual class urnaments. This consists of splitting registered golfers up into eight roues and awarding eight separate .rizes for the winner in each flight. :urrently in progress. Lou Winkler, V Technical Operations. is the only 'inner in at this writing. September finds the "Great Gilder teeve" (Williard Waterman) tournaient getting under way. with the finals be played off at the annual NBC -AA 11

John K. Herbert Elected Member of NBC Board Brig. Gen. David Sarnoff. Chairman of the Boards of Directors of RC and NBC, announced on Sept. 4 that John K. Herbert, vice president in charge of NBC Television Network Sales. had been elected a member of the Board of Directors of NB('.

Toscanini To Open Season Nov. 7 Arturo Toscanini will open the seventeenth season of the NBC Symphony Orchestra ou Saturday, Nov. 7 (6:30 p.m.. EST) . The concerts will originate in New York's Carnegie Hall. Guido Cantelli will share the podium with Toscanini for the sixth consecutive year. Since Toscanini was on leave one year, during which he conducted only several benefit concerts, this will be his sixteenth year as musical director of the orchestra formed especially for him in 1937.

1r; "The Great Gildersleeve" (Williard Waterman) will award golf trophy at NBC Hollywood AA Outing this month. Special activities in the golfing circles consisted of a special golf dance held last March at a local country club. Fifty couples attended with everyone winning some sort of prize. Entertainment consisted of dancing, playing miniature golf, a variety of games, and of course rehashing old golf "wounds." Set for September 19 is a special junket for 16 golfers and their wives to motor about 75 miles south of Los Angeles to mix golf and a beach picnic along the shore of beautiful San Clamente. The plan is to have a mixed scotch foursome in the morning, enjoy a picnic lunch, and end with a nine hole tournament in the afternoon. As we told you at the beginning, nowhere is golf nurtured with a more loving hand than at NBC in Hollywood. Oops! 5:00 p.m. . . . Got to cut this short. Due on the first tee in five minutes you know. Adios!

Toscanini will direct 14 of the 22 concerts of the season and Cantelli will direct eight. This is the same number they conducted last season. Following are the dates for the 1953 -54 season of the NBC Symphony Orchestra: Nov. 7, 14, 21, 28, Dec. 5 and 12 .. Toscanini Dec. 19, 26, Jan. 2 and 9 .. Cantelli Toscanini Jan. 16 and 23 Jan. 30, Feb. 6, 13 and 20.. Cantelli Feb. 27, Mar. 6, 13, 20, 27 and Toscanini Apr. 3 Among the highlights that Toscanini has planned for this coming season will be a two -part concert performance of the opera "Un Ballo in Maschera" by Verdi, Brahms' "German Requiem." Zoltan Kodaly's "Psalmus Hungaricus." an all- Sibelius program, an all- Wagner program, Kabalevsky's "Cello Concerto." an all -Mendelssohn program

and Strauss' "Don Quixote." Further details of programs will be announced later. Cantelli has chosen music of contemporary and classical composers. Among the pieces programmed for his eight concerts are "Four Pieces" by Frescobaldi, "The Martyrdom of Saint Sebastian" by Debussy. "Symphony No. 7" by Schubert. "Concerto for Strings and Brass" by Hindemith, "Song of the Nightingale" by Stravinsky. "La Valse" by Ravel, and "Aria della Battaglia" by Gabrielli. NBC Chimes





Annual Outing

McCleery Recalled N.Y. Outing Sets Attendance For Short Tour in Weather Soggy of in Spite Mark Arm as Lt. Col. Army The 1953 Annual Outing for the employees of NBC in New York broke all existing attendance records, with over 1 700 employees and guests making the trek up to Bear Mountain. This record was set despite the day's penetrating rawness and a sky that threatened rain all during the day, tantalizingly turned a drizzle on and off through the early ,evening, and then finally let go with a pint -sized monsoon. Golfers started arriving at Bear \fountain during the morning, but most people didn't get there until a ittle after noon. There was no doubt shat company was picnicking there hat day, what with all the red and -hite NBC badges being sported. but luring the afternoon the 1700-odd `BC -ites dispersed themselves pretty ell over the entire area. Some pitched ight into the box Iunch that was served from noon to 2:00. others braved the hilly waters of the pool, still others ere seen gamboling on the vast athetic fields. About 400 people piled nto six buses to journey up to West oint to watch the cadets of the Miliary Academy march in their regular

aturdav afternoon parade. Along about 4:00 p.m., most every ne wandered down to the pool to watch he water show. which was headlined } Bobby Knapp. star of the Aquashow. nd Hazel Barr. former Olympic diving hampion. W\BC star Gene Rayburn as master of ceremonies and a wet ne, for he capped off the show by plunging into the pool, clothes and all. s an added fillip.


By 7:00 p.m., everyone was in the dining room. partly to get in from the outdoor dampness. but mostly to devour the big roast beef dinner being served in an all-NBC dining hall on the main floor. Dancing to the music of Jimmy Lanin's orchestra started shortly dinner, on the outdoor dance floor. John M. Clifford. vice president in charge of Personnel, and Brig. General David Sarnoff. Chairman of the Boards of RCA and NBC. spoke briefly before the entertainment started at 9:00 p.m. WNBT star Steve Allen was emcee of the show. which by time was more and more taking on the aspect of the afternoon's water show. Vocalists Steve Lawrence and Helen Halpin were good sports about singing in the rain. but all proceedings had to be moved indoors. The dance team of Jerry Ross and Nell Fisher made about three false starts. but the rain outdoors and the wet- tracked brick floor inside made any dancing efforts too dangerous. It was inside the Bear Mountain Inn that the door prizes of three RCA Victor portable radios were given away. and the golf prizes were awarded. Bob Roberts took it for low gross. Lee Carlton for low net and George Ryan for nearest to pin. By midnight. everyone had climbed into their cars or into the buses and were on their way home thinking about next year's outing. when the weather is sure to be perfect.


Temporarily out of the rain at Nev, York's Outing at



are singer Helen Halpin. e ni e e e

Steve Allen (center) and George Roberts. of Employee Service -.

Lieutenant Colonel Albert McCleery was suddenly called to active duty the fifth of Jul- by order of The Chief Signal Officer of the Army. Major General George I. Back. Colonel Mc-

Albert McCleery, NBC executive producer. Cleery's special tour of duty extended over a period of two months. This time was spent in visiting every miliin the Army that uses tary or plans to use television either as a training aid or for combat or tactical use. The gist of Colonel McCleery's inspection trip was utilized as a report to The Chief Signal Officer for the future development of military television. Colonel McCleery. who was on active duty for four years during World War II, served as Paratroop Photographic Officer of the First Allied Airborne Army. At various times in his military career he served as aide to the Prime Minister of Australia. Field Marshal Sir Thomas Blarney. Major General H. C. Ingles. Major General J. C. Code. and to General Sir Leslie Phillip, Director of Signals. War Office London. He was awarded the Silver Star and the Bronze Star. The short tour completed. he is now back at work with NBC. in his regular function as executive producer. He is producer -director of the widely- hailed "Hallmark Hall of Fame." which last spring presented the memorable two hour production of "Hamlet." NBC Chimes


First Novel of NBC's Earl Hamner Published This Month For over a year Earl Hamner. Jr., a scriptwriter in NBC's Program- Script Department in New York. spent every spare moment working away at a his first. He started it in novel Arkansas' Ouichata Mountains. did more work in Virginia. made revisions at Saranac Lake. New York. and. after


he came to work at NBC in May 1951. in New York City. After his workaday chores at NBC were done, he would keep chipping away at it. until well after midnight on many nights. Then, finally completed. the manuscript was stuffed into an enelope and hopefully sent off to a

publisher. The result: this month, Random House. Inc.. one of America's most prominent publishers. will present to the reading public "Fifty Roads to Town." a story of an itinerant evangelist who comes to a small town in the Blue Ridge Mountains of V irginia. The novel tells of his impact on the lives of the villagers. which brings about violent changes in several lives. some tragic. some romantic.

Earl, who is 30, knows this country well, for he was born in a small town

there, lived there through high school. learning the strange folkways of the people who live in that area. His first published work was a poem printed in the Richmond Times Dispatch when he was seven. He was a student at the University of Richmond when he was drafted. He served three years in the Army, then studied radio writing at Northwestern and at the College of Music in Cincinnati. He was a radio writer at a Cincinnati station before going to New York. where he wrote radio scripts for an advertising agency. Since joining NBC. Earl has written for many of our major programs. He wrote "The City," an original documentary for television. has donc several original short plays for "The Kate Smith Hour" has written poetry for a radio series. "In the Still of the Night "; the commentary read by Eva Le Gallienne on the "New Theatre' series. and many adaptations for the "Best Plays" on NBC radio. Earl has already started work on his second novel. the locale of which also will be set in Virginia. However, the many and varied demands on his spare time resulting from the publication of "Fifty Roads to Town" have temporarily held up progress on novel number two.

Coordinated Programming Starts The coordinated programming plan of NBC's O &O stations got under way late last month when "Jinx Falkenburg's Diary" was fed by coaxial cable from WNBT, New York, to WNBW, Washington. The new progranuning concept, according to Charles R. Denny. vice president in charge of NBC's Owned and Operated Stations Division. calls for the stations in the division W NBT, New York; WNBW, Washington: WNBK. Cleveland; WNBQ. Chicago: and KNBH. Hollywood) to exchange topflight local programs during the hours of the day when the coaxial cable is not being used by the network. Sponsorship is available through NBC Spot Sales. a


\oyelist Earl Hamner, Jr.


NBC Chimes

On Wednesday, September 16, an American Airlines convair enroute from Boston to Chicago crashed into the towers of station WPTR. Albany. right off the main highway between Albany and Schenectady. killing all 25 passengers and three crew members.


O &O's


NBC's Wallace Sees Crash, Saves Woman

Chuck Wallace About one minute after the crash. Chuck Wallace, NBC Merchandising district supervisor, passed the spot enroute from New York to Schenectady. He quickly stopped his car, jumped out and ran over to a flaming barn, from which he rescued a woman. After making sure that there was nothing more he could do at the scene of the crash, he hopped back into his car and raced on to Schenectady, to the studios of WGY, NBC's affiliate there. Then, less than 50 minutes after the crash, he was on the air with an eve- witness account of the tragedy.



Quick thinking and moving Chuck Wallace has been with NBC, in the Merchandising Department, since January 7, 1952. Prior to coming to NBC. Chuck accumulated 20 years of experience in sales promotion and merchandising, in the magazine. food and cookware fields. He has sold door -todoor. held executive positions with the Aluminum Cooking Utensil Company. and was Merchandising field editor for Topics Publishing Company. He worked with the Schenectady Gazette as national manager of food accounts. He also served as district sales manager for Welch Grape Juice and was assistant to the Eastern Division manager for Fels S Co. Chuck is married and has two sons.

Farewell Parties Shea, Yoder, Feted by Staffs as They Depart For i\ei


Big news for NBC and especially for three of NBC's Owned and Operated Stations within the past six weeks was the promotion of Hamilton Shea. general manager of the Cleveland stations, to general manager of the New York stations; Lloyd Yoder. general manager of KNBC, San Francisco, to general manager in Cleveland, and George Greases, from assistant general manager of KNBC to general manager. When Messrs. Shea and Yoder left for their new jobs. their staffs got together to say goodbye and wish them well at their new locations.

Left: a scene from the affair held for Mr. Shea by members of the Cleveland staff before he left for New York. Below: The KNBC office staff is seen bidding adieu to Mr. Yoder following his appointment to the Cleveland post.

NM t



In This Corner

The rest of the story is local art history. The critics have been enthusiastic over Dare's work. Frank Holland of the Chicago Sun -Times wrote; "Waters appears at once as a serious semi -abstract painter and as a realistic and strong illustrator. His 'Crucifixion' (pictured here with the artist) is a strong semi -abstract pattern filled with linear movements and tensions."

The showing includes about thirty water colors, oils and gouaches, corer ing a wide range of subjects from landscapes to religious works to brilliant designs. Dave came to NBC in 1950 at the urging of his friend Edith Barstow. who was then choreographer for "Gar roway at Large." They had met when both worked for the Menial Abbott she as choreographer. productions Dave as stage manager. He has since served as assistant director on such shows as the Eddy Arnold Show. Five -Star Final. and director of Live and Learn. Dave married the former Andre Hodgkinson in 1948. They have one daughter. Kimberly. age one.


DavId Waters By

Mary Karr Although NBC- Chicago's David Waters has been painting for 20 of his 29 years and recently has his first one man art show. he maintains that television directing is his prime interest and objective. Far -fetched notion? Not the way Dave explains it. He is absorbed in the study of color and optics, and says. "I feel that a TV director needs to know more than picture editing. He must also know composition, and the study of painting enriches that knowledge. Then, too. when we're ready for color TV, I'll have a good background of training in color." Dave's background includes a great deal more than painting and color study. though he literally grew up with palette and brush in hand. A native of Ottawa. Ill., he moved to Chicago at age three. While Dave was growing up he spent many happy hours visiting his aunt's tearoom on Chicago's Near North Side. which was headquarters for local artists. He was fascinated by the compositions and conversations of such men as Julio de Diego and John Stenvahl, and by the time he was nine years old. had 14

NBC Chimes

pestered them into giving him art supplies and lessons. Dave studies designs and stagecraft at Chicagos Goodman Theater: painting at the Art Institute and the American Academy of Art. From 1942 to 1948 he served in the U. S. Navy, attached to British Convoy duty. While aboard the L SS Salinas, a captured German merchant ship. Dave met Sidney Rafilson, another talented young Chicago artist. Ten years later they met again at the home of Chicago Daily News columnist Sydney Harris. Swapping stories about the intervening years, Dave mentioned his work at NBC. "But you haven't stopped painting ?" Rafilson asked. Dave assured his friend that he hadn't stopped but was confining his efforts to more of a hobby than a profession. "Let me see some of your recent work," Rafilson persisted. After viewing a few paintings he announced it was high time Dave held a one -man showing. "Fine idea," Dave agreed. ''could you suggest a gallery?" He could and did. The newly opened Sidney Rafilson Gallery on East Walton Street, of which he was owner, operator, manager and mentor.

`Quick Kinescopes' Used In New Schedule Plan A change in the scheduling of NBCTV network programs that will permit

affiliated stations on the Pacific Coast to carry programs at the corresponding time in which they are seen in the Eastern Time zone was announced last month by George Frey, vice president and sales director. The schedule change, which became effective with the switch from Daylight Saying to Standard time on Sept. 27. means simply this: A show scheduled in New York at 10:00 p.m., Eastern Time, will be seen on the Pacific Coast at 10:00 p.m.. Pacific Time. instead of at 7:00 p.m.. the case Pacific Time, as frequently in the past. The scheduling change is made possible by 35mm quick kinescope recording and by distribution of individual delay prints of a show. By means of the quick kinescope. the program is recorded on film and then shown to the Pacific Coast after a three hour delay. By means of individual delay prints. a program is shown on the Coast either one. two or three weeks after the original showing in the East.

NBC's Newsmen

Leon Pearson: the Network's `Critic at Large' By

Arthur Settel This month marks the second anniof one of NBC radio's most popular and effective programs: "Critic at Large," featuring Leon Pearson, the network's "Alexander Wool cott," who comments on everything and everybody. The thirty- minute column-of- the -airj waves originated in the form of a suggestion made by RCA president Frank NI. Folsom. The selection of Leon Pearson came somewhat as a surprise to the veteran political reporter. Previously he had specialized in foreign affairs and the United Nations. But one day, assigned to meet the incoming Queen Mary for an interview with a notable. he encountered, on the customs cutter, Frank Folsom, who was going down the river to meet General Sarnoff. who was arriving on the liner. Fog Bela} ed things for a few hours, and the cutter, with its passengers, had to kill time off Quarantine. It was on the cutter that the RCA executive met the NBC commentator for the first time, and they fell to talking about the theatre. The next day, Pearson was tapped to do the "Critic" program. Not a few radio station directors have, like Frank Folsom, seen that an audience is like a bureau with many drawers, and that programs aimed high bring as devoted a group of fans as shows aimed at any other level. "Critic at Large" is fare directed at adults, and in much of Pearson's fan mail the word "adult" appears. The letters come in from near and far, since the program is carried by more than 100 NBC stations. Pearson made an audience test recently, by offering some books free of charge ( "Great Stars of the American Stage "). "Experts" told him he would do well to get 2000 replies. He received three times that many. Some said: "We don't particularly want the book, but if this is an audience test, we want to be counted." Publishers have found that the program, without commercials, sells books and magazines like nothing else on




radio. Pearson always closes with: "Good -bye, and read well." When Pearson went to Europe last year on a political assignment. he took his "Critic" hat along, reporting on European books and plays and even included a fanciful interview with Hitler in the ruins of the Reichskancellerei. The broadcast drew mail, a lot of it. It even had letters which said: "I've always suspected Hitler was not really dead."

Leon Pearson, NBC's Critic at Large," in action on a remote assignment. Pearson enjoys complete freedom to write and say what he pleases on the air. The program started in October 1951 and has been heard once a week since then. His skill is recognized by colleagues here and in other nations. too. In 1947. French Foreign Minister Georges Bidault personally pinned the Legion of Honor medal on Pearson in recognition of his "objective report-

ing." Prior to his years in the French capital, Pearson covered the U. S. State Department from 1935 until 1945. Then he embarked on a four -year tour of major European capitals: London, Paris, Rome, Berlin, Moscow and Amsterdam. He was one of three American newsmen admitted to the Soviet capital for the Big Three meet-

ing in December, 1945, where censorship was rather tough. Pearson finally dispatched a description of an elaborate reception Molotov gave, hoping the censor would pass his cable that "wine, champagne and vodka were generously served." But no, at two in the morning, the censor telephoned Pearson. Two words must be deleted: "wine and champagne." Pearson also covered the Big Four Foreign Ministers Conference in Moscow in the Spring of 1947. The following year the energetic newsman was kept busy covering the Italian elections from Rome, the UN General Assembly in Paris and the Berlin airlift. Pearson returned to the United States to cover the United Nations meetings at Lake Success from 1949 through 1951. Pearson, in fact, has followed the U\ from its birth. Leon Pearson was born on Oct. 15, 1899, in Evanston, Ill. He was graduated, a Phi Beta Kappa, from Swarthmore in 1920, and earned his master's degree in liberal arts from Harvard. For many years Pearson helped his brother, Drew, produce the "Washington Merry -Go- Round" daily column. At the same time, Leon Pearson syndicated his own newspaper column on Latin -American affairs, "Below the Rio Grande." This led him to create a radio program devoted to events South of the border and thus eventually to concentrate on broadcasting the news. He joined NBC in 1947. The "Critic" is a chipper gentleman with sparkling blue eyes and a brisk manner. He favors blue suits and bow ties. He and his wife, the former Anna Brown, live on several acres which Pearson cleared himself in Scarsdale. N.Y. They have four children, Paul, 28; Tom, 26; Anne, 21, and Drew, 16.

Syndicated Filin Sales Tripled in First Six Months The NBC Film Division has tripled its sales of syndicated film properties during the first six months as a separate operating division of the company, Robert W. Sarnoff, vice president in charge of the division, announced last month. Established last March as one of NBC's major operating divisions, the Film Division has expanded its inventory of programs and its many services both to TV stations and to local and regional advertisers in the last six months. NBC Chimes



Outing New Service Club Members Inducted

Despite uncountable cases of sunburn, aching muscles and er -a "fatigue" resulting from too much celebrating. the NBC-Chicago staffers were back at their posts the day after their annual all -day outing at Medinah Country Club. August 4. Mixed with business, though. was plenty of comment on low golf scores and high living at the dinner-dance which capped off the day. Golf, swimming. baseball and other sports kept staffers busy during the sunshine hours. An annual highlight of the outing is the initiation of new members into the

Quarter -century veterans: (L to R) Robert Fitzpatrick, engineer; Marshall Rife, supervisor of field engineers; A. W. "Sen" Kaney, supervisor of _Announcers: Edward Sockmar. network salesman; Edward Hitz, manager of Central Division Network Sales. and Don Marcotte, music supervisor. Not present for picture: John Miller. engineer. 10. 20 and 25-Year Clubs.

Sixteen newcomers were welcomed into the 10 -year group. They are Loren Balsley-, Marie Barts, Robert Carman. Hugh Downs, Virginia Gebert. Larry Johnson, Howard Keegan. Herbert Lateau. Dick Maslan. Noble McCammack, Cliff Mueller. Mary Kay e O'Brien. Edward Rapciak, John Sirotiak, Albert Spooner and AlbertMikkelsen.

Eight staffers entered the 20 -year club: Leonard Anderson, Mike Eisen menger. John Katulick. Curt Mitchell. William Ray, Louis Roen, Frank Schnepper and Les Washburn. New 25-year veterans are Edward Hitz. Central Div ision network sales manager: A. W. "Sen Kane'. super visor of announcers: Don Marcotte, music supervisor; Edward Stockmar, network salesman; Marshall Rife,

Ten. Twenty and Twenty -five Year Clubbers meet for a group portrait at the annual all -day summer outing at the Medinah Country Club.

NBC Births To Joan Duggan Tierney, N.Y., a daughter,


N.Y., a son, John Michael To Jack Sebastians, N.Y., a son, J. Christopher To Marlin Meaneys, N.Y.. a son, Marlin Joseph To R illiam Golubocks, N.Y.. a -on. Lawrence Michael To Mitchell Lipmans, N.Y.. a son To Joe Rothenbergers, N.Y., twin boys. Joseph and Jeffrey To Thomas McGartys, N.Y., a son, Kevin To Allan Aebigs, N.Y., a son. Mark Allan To Irving Sobels. N.Y., a daughter, Karen Pat To Gerry Collins, N.Y., a daughter, Mary Elizabeth To Walter Vetters, N.Y., a son. Thomas William To Art Selbys. N.Y.. a daughter, Cathy Jennifer To Betty- Banks, Washington. a daughter, Elizabeth To Joe Bleedens. Hollywood. a daughter, Patricia Claire To James J. Connors,

i -year tenure for these staffers: (L to R) Albert Spooner, Loren Balsley, Rapciak, Larry Johnson. Marie Barts. Dick Maslan. John Sirotiak. Virginia )ert and Herb Lateau. Not pictured: Robert Carman, Hugh Downs, Howard V -gan, Noble McCammack, Cliff Mueller. Albert Mikkelsen and Mary Kaye O'Brien. E

supervisor of field engineers. and Robert Fitzpatrick and John Miller, engineers. Winners in the golf competition were; Men's Low Gross: Frank Pope, first: Norm Barry, second, and Steve Krasula. third: Women's Low Gross: Justie Eckersley, first, and Diane Young, second; Men's Low Net: Chuck Standard. first. Don Cheney and Norm Barry, tied for second; Booby Prize: Betty Lou Meinken.

Other winners included Scotch Two Ball Mixed Twosome: Justie Eckerslev and Steve Roche, first; Joyce O'Malley and Steve Krasula and Laura Skidmore

and Jules Herbuveaux, tied for second; Hole -in -One Tournament: Harry Bud inger, first: Bob Ewing. second; Frank Pope, third. and Diane Young. first for

Jacqueline Pashley to George Heinemann, both Chicago Gunther Spletsloesser, N.Y.. to Betty Kugler

NBC Marriages Dan Levitt. N.Y., to Marilyn Moskowitz Rudolph Pfeiffer. N.Y., to Patricia Gale Conrad Maranzano. N.Y., to Sophie Kryston Pauline \Iantione, N.Y.. to Ralph Avallone

the gals.

Winners in the Blind Bogie contest were Jules Herbuyeaux, first, and Neil Murphy, second.

Cents years at NBC Chicago for these: (L to R) Frank Schnepper. Louis .n. John Katulick. William Ray, Mike Eisenmenger, Les Washburn and Leonard Anderson. Not pictured: Curt Mitchell.


NBC Engagements

Bargain Counter For Sale: 1953 Ford. two -door. radio and heater. under 6.000 miles. Best offer over 51.700. Call John Christophe, Ext. 8438, N.Y. For Sate: 1940 Pontiac four door sedan. good condition. radio and heater. Very reasonable. Call Dave Handler, Ext. 8594, N.Y. For Sale: Englisb Tndor honse. Perfect condition. In Floral Park. L.1. Within ten minutes walking distanee of all transportation. 614 rooms, with porehes. Many expensive extras. Immediate oeeupaney. Two ear garage. Vapor oil heating system. Call Jean Collins. Ext. 8238, N.Y.

For Sale: Pedigreed English bulldog. nine months old, $50.00. This dog is welt trained and health.. A good home for it is my major concern. Call Larry Hofstetter. Ext. 495. N.Y.

For Sale: Clarinet. B Flat. American -made. slightly used. excellent condition. Call A. 0. Huhn, Ext. 572. N.Y. For Rent: Four room apartment, available Nov. 1. to .share with three or fonr girls. Two bedrooms. $35 to 45 a month. At 140 West 55th st.. opposite City Center. Apartment is furnished. Call Pat Kirkpatriek, Ext. 8547, N.Y.

Published last month were seven books based directly on the stories, games and activities of "Ding Dong School." Dr. Frances Horwich wrote the books with the collaboration of Reinald Werrenrath, Jr., producer director of the program. BC Chimes


People and Places WRC, WNBW, Washington Betty Banks returned to work September 21 after the birth of daughter Elizabeth on July 17. Betty is secretary to Ken French, director of Programs. Wayne Kendrick, Payroll supervisor, and Curt Prior of the Promotion Department, both chose Rehoboth Beach for vacations. Curt to recuperate from a mountain lion hunt all he caught was a scarred eye) and Wayne, just to relax. Rudy Coldenstroth, Comptroller's office, is taking a five week jaunt to the West Coast. N.B.C. is well represented in the D.C. Chapter of the American Society of Women Accountants. Marion Davis has been elected 1st vice- president of the organization. while Lucille Steiger will serve on the Bulletin Committee. Janet Fleet AVufer, assistant to Inga Rundvold on a TV show, has announced her engagement to Dr. John Umhau of Washington. The wedding will take place on November 28. John is a general practitioner here in D.C.. who. according to Jan. has worked out a unique plan for child care. They call it the "pay as they grow" plan. Money back guarantee, Jan? The favorite indoor sport around WNBW seems to be suggesting names for Phyllis Weaver's new cooking show. Such suggestions as "Phyllis Up" and "TV Dish Jockey" add entertainment but little constructive assistance. A surprise birthday party comes as an even bigger shock when you are engrossed in directing a TV show. Ask director Frank Slingland, who recently celebrated his "umpth" year over Channel 4 during "The Mike Mike's insistHunnicutt Show ence. We needed color television though. to see Frank's modest blushes after he was carried from the control room to a place of honor before the cameras. Publicity -wise. it couldn't have been better. but it was actually a coincidence that "Inga's Angle" presented a fur coat fashion show in the midst of Washington's worst heat spell of the summer. The news boys turned out in force as bathing beauties paraded the latest in furs then tossed them aside for a dip in the Sheraton Park Hotel pool where the anomaly took place. Sylvia Devey, producer of W\ BW's I




NBC Chimes

"Stand By For Talent," happy to have been instrumental in giving 25 young performers the opportunity of appearing in three of Washington's live theaters in six of the summer's professional productions. However, her biggest thrill occurred at the debut of her 12 year old daughter, Dale, who playa the only juvenile role in Thornton Wilder "s "Happy Journey" at the Arena Stage, Washington's Theater in the Round. Strictly a "hands off" policy- when it comes to exploiting her own children . . . never -the -less the maternal pride is currently flying high. Latest addition to the WRC staff is Julie Foster, now handling WRC traffic. Red headed Julie was last at station WUOA-FM, radio station of the University of Alabama, where she was traffic director. continuity director, director of women's activities and appeared on the air as "Aunt Julie." with fairy stories for the kiddies. Julie majored in radio and TV at Alabama.

KNBC, San Francisco KNBC sports commentator and disc jockey Ira Blue received news of a special public service award from the California State Fair while recuperating in the hospital from a heart attack. Blue, who was stricken Saturday. August 22, is expected back at the KNBC microphone on or about October 5. In the meantime, he has had to discontinue his three nightly- shows. Blue was notified recently at San Francisco's Stanford Hospital that for one of his programs. "Fun in the Sun," the California State Fair had honorer) him with an "Award for Pre -Eminent Public Service in Promoting California's Magic." K_NBC general manager George Greaves has been appointed a director of the California State Radio and Television Broadcasters Association, Inc. CSRTBA President Arthur Westlund named Greaves to fill the unexpired term of Lloyd E. Yoder. former KNBC general manager who now heads NBC's Cleveland operations. An accomplished event by the time this issue of CHIMES is published is the KNBC annual employees' outing,. which has been set for September 18. For the second successive year the fun fest is being held at the famed Pink

Horse Ranch, 40 miles south of San Francisco, on the outskirts of suburban Los Altos. Beginning at 1:00 p.m., the gala affair is featuring swimming, softball, horseshoe pitching, horseback riding, and group games in the afternoon. A barbecued steak dinner is being followed by indoor dancing and entertainment in the evening. Presentation of 10 and 20 year pins and 25 year watches provide another highlight of the evening. General manager George Greaves announced the appointment September 1 of David Engles as manager of sales merchandising for KNBC. Engles, who resides in Oakland with his wife and three children, has had 12 years' experience in merchandising tobacco, groceries and candy in the San Francisco- Oakland area and Northern California. Two new feminine faces (and very attractive ones, too) are gracing the fourth floor halls of KNBC. Betty Hauser has joined the local Sales Department as a secretary, replacing Gloria _llazzarola, who has returned to her home community of Pittsburgh. Calif. Gail Monroe has become secretary to Heber Smith of Radio Spot Sales, replacing Billee Short, who has Seattle. returned to her home city Washington.

NBC, Hollywood First. our apologies for this belated announcement of Patricia Claire Bleeden's birth last May 22-it's a boy and a girl now for the Joe Bleedens Press) . Can't remember seeing Tom Hulbert ( Communication) and his lovely wife. Mar-'s (formerly of Accounting) announcement of their first born in print so again apologies are in order. but congratulations anyway. Central Stenographic announced the engagement of Celia Jane McCann to Traffic's Leonard Brown. From what we know of them it couldn't happen to two nicer people. To Barrie Peters and Irene Rush, new arrivals in the Stenographic Department, congratulations: and Daniel Dodson Smith gets a hearty returning welcome after a leave of absence. Vacation blues struck La Verne James and Carl Jackson of Stenographic: both ended up with the flu. Our deepest sympathy goes to _Marilyn Sochor, former mimeograph operator and her husband. on the death of their seven- months' old daughter. Midge Leadingham spent her vacation in (

beautiful Laguna while Grena Titus stayed at home. Special congratulations to Rose Abrams, transferred to Press Department. Janet Tighe just back from a New York jaunt and from the light in her eye, there must be a gleam in somebody else's. Kudos to Dix Robb in Sound for his wonderful job in masterminding the NBC golf tournaments. Current traffic scare in Hollywood is finally over -Kay Mu /vehi // and Ruth Wells (Press) passed their driving tests. Caroline Clement, secretary to Mr. Dellett, Finance Department, on a maternity leave of absence. Suzanne Twomey is temporary secretary to Mr. Dellett.

Congratulations to Lorne II "; !limnto regular page staff . . . also congrats to James H. Brown, now on temporary page staff.

son-he's transferred

Rudolph Newhouse comes to NBC as temporary film editor in the TV News Dept. Phyllis Pohler promoted to secretary -clerk in the Station Relations & Traffic Dept. Vera Barlrley joins company as secretary to Paul, Gale, Station Relations and Traffic Department. Richard J. Kaplan, temporary film editor, TV News Department, moves up from temporary employment to permanent staff. Les Raddatz, Press head, vacationed in the South, ending up in New York on business. Biggest disappointment to date-"Floss" Hollowell unable to attend NBC outing in October.

KNBH, Hollywood

evacuate himself and an armful of groceries, missed the boat at the end of the pier and landed in the water with all his clothes on. Fortunately the fire wasn't as dangerous as he had anticipated. Leaving the country for two weeks were Marvin Biers of Accounting and George Burke of Film. They hopped in their auto and drove to Mexico City, returning via Acapulco. We understand they arrived in the middle of fiesta time and have become completely indoctrinated with South of the Border customs. KNBH songstress Patricia Lynn was asked to entertain for visiting mayors of 30 major cities in Japan recently, while they were on a tour of the U. S. For the occasion she learned a song in Japanese, which was met with great enthusiasm. The 30 mayors even joined in the second chorus. The contest for "Honorary Mayor of Hollywood" is in full swing and there are entrants from all stations and networks in Hollywood. We are proud to announce that currently KNBH's Jack McElroy is well in the lead, followed by NBC's Harry Babbitt. Beep Roberts heads up KNBH's new Merchandising Department. He will inaugurate a county -wide campaign starting September 21.

WMAQ, WNW, Chicago John Schulz joined the National Spot Sales Department in Chicago on Sept. 7, it was announced by John Mulholland, manager.

Dottie IVinard Davis, who left KNBH in January to be married in Yokohama, Japan, to Lt. Paul Davis, has returned with her husband and is now back at Channel 4's Accounting Department. Dottie flew to the Orient and' lived in Tokyo for seven months, where she met Val La frin, formerly of the KNBH Program Department, now a civilian employee

for the Govern-

ment in Sendai. Dottie also made it a point to visit the NBC office in Tokyo. A pretty blonde, by the name of Vaomi Hallem, has been added to the KNBH secretarial staff, helping Ted Rich of the Production Facilities Department. She replaces Janet Williams, who left to join her father in Arizona. Jack Kenaston had the office in stitches when he told about his two week vacation at Lake Arrowhead. The community was threatened by forest fire and Jack, in attempting to

Jacqueline Pashley

Jaqueline Pashley (sec photo), secretary to Dr. Frances Ilorwich, will be trading Ding Dong School hells for wedding bells when she weds George A. Heinemann, director of programs for WMAQ and WMBQ, on Novemher î at the River Forest Presbyterian Church, River Forest, Ill. Welcome to new staff members: Jeanne Couture, secretary, Education and Public Affairs; Marcia Kolling, secretary in TV Operations; Mary Fitzg"rald, typist in TV Operations; Marianne Goldstein, secretary in Production; Elizabeth Hathaway, secretary in TV News; Virginia Johnson, secretary in "Ding Dong School "; Eileen O'Mara, clerk in Accounting; Delores Bond, typist hi Central Steno; Dorothy Thiel, secretary in Press; Caroline Fleming, receptionist; David Barnhizer, AM associate director; Wade Newman, Mailroom; Hershey Robbins, Building Maintenance; and William Apperson, TV engineer.

WTAM, WNBK, Cleveland NBC-Cleveland had another first. Cleveland's west side was hit with another disaster Thursday, Septemher 10th, and the newsroom was right on the spot. Ed Killeen supervised coverage, Bob Horan was on the scene with the NBC station wagon when the third blast took place; Joe Masek, free lance photographer, filmed the explosion minutes afterward. Fran Dougherty of our AM Sales department was shopping in the neighborhood at the time and was interviewed on an "on the scene broadcast ". Cleveland suffering under a hayfever deluge- current sneezers are Shirley Frye, Marian Walter, Bunny Svec, John McIntosh -all in the Sales Department. The gals from this office gave a very nice shower for Joan Murar in a private dining room in the Theatrical Grill. .Toaney was married Scptemher 19. Welcome back to Fran (Block) Dougherty who has just returned from a honeymoon in the Poconos. We've had our share of accidents, too. George Cyr, Cy Kelly and his wife R.oscmary, and Ronald Bacon in the Production Department have recently heen involved in freak collisions. Cv's puppet "Bruno" was along with Cy at the time and appeared on their television show with his arm in a cast. Teela Stovsky, in the TV Program Department, begins as a freshman at Ohio State University. The program girls treated Tech at the Silver Grill NBC Chimes


on her eighteenth birthday. Speaking of birthdays- Rosemary Bartlett and her roommates. at a cottage on Lake Erie, had a bang -up party and wiener roast to celebrate iiosie's birthday. These girls are from the Accounting and News Departments.

Marian Walter, looking tan after a trip to Miami Beach. Florida, with her family. V ancy Y eager looks well rested after her jaunt to Florida too. Nancy leaves us very shortly to take up the role of mother. Han- Lou Barnum, new gal processor of props, etc., taking up sailing these days. Gene Harrison and En' Palmer are still spending many leisure hours on their sailboats. too-Kay Durbin from Accounting having a grand time in Mexico City , Acapulco and surrounding area. New employee: Maxine Lyons is the new addition to the record library. Maxine hails from an insurance co. Mary Galvin leaves our Cleveland switchboard to take up office work at Remington Rand. Mary is being replaced by Carol Williams of the Audience Mail Department. Joan filingworth replaces Joan Murar in the Publicity Department. We have a few openings here and there. Johnny Rose, producer in AM. leaves our little es tablishment for Lang, Fisher and Stashower and has been replaced by Charles Hoover, formerly of WDOC and Kent State University. Also a formal welcome to Frank Kay. Jake Hines, manager of Integrated Services and Public Relations. leaves to assume his duties as radio -television executive in a new Cleveland Advertising Agency which he is part owner. Jean Vokoun. sec'y to Jake. leaves for New York and Connecticut on a short vacation.

John llcHale in the Accounting Department moved into his new home in Garfield Heights -as did Ken Shaw. 11r. C. Disbro hospitalized with ulcers. The ulcer factory claimed one more victim. Gus Ameier of the staging crew has been having a little tough luck lately -his wife was operated on for cancer last week. She's recovering nicely. Joe -Mulvihill and Jay lliltner start a new news and hit tune show called "Lightup Time sponsored by Strike across the board M. On Saturday they'll feature western hits. Lawson Denting. operations manager for WT A \I. will he NBC-Cleveland's Community Chest Chairman.


NBC Chimes

Lawson will be around to see about a sizable contribution from you. Joe Bova of "Noontime Comic" faine off to California. While there he'll see Jack Elton, formerly staff pianist with WT- \\I -WNBK. Gene Walz. creative program manager WTAM -WNKB. has a new drink called the '-Walz Kick --made with any intoxicant over ice. Love that homework. George Cyr, Television Operations manager- and Charles Dargan. Executive producer- director. happy to report they 've found an apartment and will set up housekeeping October 1st. Bill Stewart, radio salesman. and wife are spending a week's vacation at the seaside in New Jersey. If Charlie Philips, W NBK Sales director. hasn't lost all his money Randall Race Track. he can go out and enjoy the opening of Thistledown Race Track with other NBC enthusiasts.

NBC, New York Networks


_Advertising and Promotion Ray Johnson really knows how to take a vacation . . . he relaxes at Block Island and then returns to NBC to begin a new job. Ray is now supervisor of TV Promotion in National Spot Sales. Congratulations . . . and don't forget we're just down the hall. By land and by sea . . . that's a fairly accurate description of John Porter's three weeks away . The first half of his vacation he enjoyed an ocean cruise along the New England shore. and the second half he motored through Maine. All he wanted was a refreshing swim but when Jim _Nelson went to the beach recently and was calmly riding the Aval es. he was struck from behind by a surf -board rider who had lost control. Result: he spent several days in Monmouth Memorial Hospital in New Jersey trying to mend a couple of broken ribs. We're glad to see him back! Jerry Soba is back from Maine . . . and the only thing that marred her pretty tan was a black and blue mark that showed up after she picked herself up at the bottom of the stairs . . . it goes without saving that she fell down these same stairs. No other injuries. Golfing apparently agrees with llel



... have you seen him since

he returned from his vacation in Maplewood. New Hampshire? He said

that golf was his only interest up there. Enid Beaupre flew to Rochester for her vacation her pre-vacation description wasn't very detailed. We can surmise that she enjoyed herself . . . but to find out how stop in 416. Larry Byer was a little late in taking his vacation . . . just got back from Seaside Park in New Jersey and looks as though he had spent his time healthily. After seeing "From Here to Eternity" the other day, Jack Halloran was sipping cocktails with no less than Burt Lancaster. Marge Wilcox has been logging some traveling time this smruner- points east to Bermuda and west to Houston. Minnesota to spend her second week's vacation at home. Muriel Smith is back looking healthy, happy and (AD -LIB) ready for some good hard work. Calling Dr. Brent . . . Calling Dr. Jim Brent. for medical services rendered collect from Joan Culette. Dorothy Brodine and Walter T-an Bellen. We hope they're all back by the time this issue's out.




Broadcast Operations

You see

anyone skating down Sixth Ave. on ice skates, playing a violin and listening to a clock radio -please stop same -he undoubtedly was the one who burgled Rita Young's apartment while she was vacationing in Maine. Cathy Ungar() was considering an acting career. June (Rose) Philipbar has joined studio assignments to pinch -hit for Harriet Fletcher for the month of September. Ed Cosgrove left us to become a production coordinator -he has been replaced by ex- bee -cee Fred Rawlings. Bill Dealtry is leaving the company after two years with us. He will be replaced by Ed -Murphy, and Eloise Geller returns from California to replace Ed. Mary Cooper spent her other week down at the Jersey shore. Bob Schulein (1600 Broadway) is spending his other week canoeing in the Acilds of Canada.

Merchandising--We are chuck

full of news this month. so let's go. The first bit of news -and it's a moving that we are now located in story Room 200 of what most of You know as the RKO Building although it is now called the Americas Building. Welcome to Loy Lee. who has just arrived in New York as a result of


being promoted from Merchandising district supervisor of district number



assistant manager of the department and Merchandising district supervisor for district one, which is the New York area. Congratulations to Pauline Mantione who is to be married on September 20th to Ralph Avallone. Best of luck to Stafford Jlantz and :Murray Heilweil, who have finally decided to put a roof over the heads of their families and have just purchased homes in Huntington, Long Island and Port Chester, New York, respectively. Let's hope they can keep the sheriff away from their doors. Welcome back to Gordon Lane who 'has just returned from a vacation in Vermont looking tanned, fit and ready Vermont. to go back fi) e to


Music -We were proud to register Bill Paisley's composition, "Beautiful Dreams," as theme for the Elaine Carrington NBC -TV serial, "Follow Your Heart ". Jimmy Dolan's talented actress wife, Helen Gerald, appeared on the Robert Montgomery TV Show, September 7. Helen is currently cast as "Jenny" on the Doctor's Wife radio series on NBC. Our charming contralto, Joan de Hart, has been busy this summer doing church solo work. We welcome 'Margaret Schlumpf, new member of the record library. Margaret hails from Morristown, New Jersey and is a graduate of Middlebury College, where she majored in psychology.

Public Affairs Department


Not much heard from this corner in quite a while, so here are some additions and changes bringing us up to date. Doris Lockley has taken over as one of Mr. Stanley's secretaries for Joan Wilkens who is presently in 11r. Barry's office. Doris is a graduate of Fisk University' home town's Cincinnati. Hardy Palmer, a Wellesley grad, whose home town is Scarsdale, but more recently Havana, Cuba, is Mrs. orwith's new secretary . . . Mary Eaton's moved to the Howdy Doody show. Flo Reif, a Syracuse alumna from New York City is secretary to Miss Kaemmerle now that Gloria goodman has been promoted to be Doris Corwith's assistant. Another new ,ecrctary is Bobbee Edwards, Moravian Vollege. from Sea Girt, New Jersey, ,vho'll be answering Bob Gra ff's phone. The familiar voice of Betty Quinn ould be heard on Ann Gillis' extenion while Rhoda Grady was vacation -



Anne Lauder has recently returned

from a three -month leave of absence during which she participated in the nationally known Oregon Shakespearean Festival at Ashland as the holder of one of the Festival's scholarships. Her activities included jobs in the Business and Promotion Department, and she served as Assistant Dircctor on the production of "The Taming Of The Shrew." Well, there we were, carrying on as usual a few weeks ago when suddenly we were plunged into darkness. It was only a fuse and was immediately replaced. Doris Corwith was meeting with Ben Grauer behind closed doors when the fuse blew again. Moments later Mr. Grauer appeared . . . "Any comments," he quipped. And the lights went on again!

Research and Planning


Every head turned as Liz Bernard returned from the shearers sporting a most becoming short hair -do. Alice Kane also had her tresses clipped with results thoroughly in her favor. That was just the beginning of changes in our department . . . no sooner do we get ourselves acquainted with Joyce Hoher when her hubby gets himself transferred to California and Joyce had to leave the many friends she made during her short working period with NBC. We're so glad she'll now be able to realize a life -long wish to visit the coast and we wish her and her husband much happiness there. Ray Eichmann didn't go quite so far away, just down to the fourth floor to his new job in TV Sales Development but we miss him anyway and hope he'll pop up here every now and then. Frank Sullivan succeeded Ray as assistant supervisor of the Ratings Section, for which congratulations are in order. From Foote, Cone & Belding came Nancy plead to carry on where Frank left off . . . we bid Nancy a very big welcome to 517. Our Circulation Section hardly seems the same without Radford Stone but our loss is Network Sales' gain as Rad takes up new duties there. . . . Barry Rumple's two -week vacation at his summer farm was a rest well earned and when you read this, the incident about his oil burner and bandaged finger will just be a memory.... September 10th was a beautiful day weather-wise and otherwise because it was Sallie Melvin's happy birthday and we wish her many more of the same. So you think you've got troubles; Bettye Hoffmann started out with Iritis (now look it up if you don't


know what it is) and also had an impacted wisdom tooth extracted . . . we're with you all the way, Bettye, eye for an eye and tooth for a tooth. . . . A summary of the Sept. 12 outing could be: "Bear Mountain was never so fuzzy ".


pleasant time Set Up Operations was had by all our athletes at the NBC Outing. Bill Bergen and Joe Kall were an unbeatable twosome on the tennis courts. Tom Baricak and Bob Sharpe did very well on the golf course. Tom Longmore took a wrong turn driving up and ended up at a picnic of the Seventh Day Adventists near Newton, New Jersey. John Welch busy researching his projected book of memoirs. Sant Grotsky of the Belasco Theatre being urged to play a scene from his most famous hit (a Dostoevsky play) at the next entertainment of the Square Club. Ask Al Patkocy to show you the picture of the blonde he carries in his wallet.



Our championStaging Services ship bowling team -the 5 x 9 Flats are going to have a little "friendly" competition from their fellow workers in the Shop seems Bill Swift and a few of the boys are forming a new "S ". Going to call themselves the Solid Corners. Our Prop Section is pretty much in the news this month-Ginny and Joe Rothenberger very happy (AND busy) with their new born twins, while Bill -McCauley and his family are still working to get settled in their new home in Levittown. And as for the most traveling department, our vote goes hands down to the Drapes Department- Mary Ellen Raine went over to Europe on the "Queen" and is going to tour England. France, etc. via car for 6 wonderful weeks. And as if that isn't big enough news for one department we now hear that Peggy Herzog is fly ing to Germany for a visit. Sigh! Oh. and a hearty congratulations and best of luck to Nancy Price who is leaving Drapes and moving on up to the Make 1Tp Department as a coordinator. Understand that Torn Virtuoso is returning from the Army and will take up his old job as a Student Painter in our Paint Section. Welcome back. Torn. Jim Wynn, of our Trucking Section. and the recent Hurricane "Carol" raced each other to Bermuda. Certainly hope it didn't bang around too long. Jim. and that you were able to enjoy that wonderful Bermuda sun.




NBC Chimes


And we have a celebrity in our midst -Bruce Phillips. of the Shop, along with the other members of the Hawthorne New Jersey Drum & Bugle Corps (.also known as the Jersey Caballeros took second place honors in the recent National Drum and Bugle Corps Contest held at St. Louis, Mis souri. I



Technical Operations -One of the nicest persons we are likely to meet in a long time has left us to go into a profession that few are chosen for: Bill Fahsing, formerly with TV Maintenance, covering the Kinescope Recording operation, has given up the engineering profession to become an Episcopal minister. Were glad. of course. that someone around here has what it takes. but nevertheless we shall miss him. Rudolph "Whitey" Tokar is back after a seven -week absence. Four and a half of the seven were spent in-

hospital undergoing. and recuperating from, surgery on his left eve. For once, we can believe someone who says he's glad to be back to work. Were glad he's back, too: we worry things like that. you know. Janice Abbate has joined our department as Mr. Thomas Phelan's secretary. She replaces Joyce Christian who has left NBC to return to her home in Utah. Walt Werner has returned to us from a not -so -brief sojourn in the L . S. Navy. He will resume work not in Studio Operations. as before. but in the Color operation downstairs. Rosemary lannu :_i returned. reluctantly, from two weeks in Miami Beach. To quote Rosemary-"It's really the MOST!" Walt Miller. after months of battling with the builder of his now home in North Bellmore, has finally taken possession. Then. preparing for his first trip into New York. got lost in his home town trying to find the subway He is a FILM man! Florence O'Grady spent two weeks in Kinescope Recording as a vacation relief for Pat 11c11ahon. The former says she loved every minute of her two weeks and the latter is noncommittal about hers. Hmmmm Art Poppele has returned from four weeks on the Jersey shore. How we missed the pitter- patter of his rubber '.




soled feet.

Traffic-Trafñcite- were very sorry to

bid farewell to Wallace Gray. who resigned to accept an appointment as 22

NBC Chimes

Instructor of Speech at Columbia University. Congratulations and continued success, Wally. Also we were just as sorry to say goodbye to Melva (Bibi) Abril- Lamarque who left to continue her schooling at the University of Mich. igan. Don't forget us Bibi, and were hoping you'll come back after your graduation in June of '54. The welcome mat was put out for Viola Hill who is working with Steere Mathew. Anyone interested in modern art should drop by 563 to meet Traffic's great artist. Charles M. Zucker. He has a one -man exhibit of seven of his magnificent pictures. The line forms to the right ! Pat McInerney, Bob Sammons and Charles Zucker can vouch for Traffic's famous chefs; i.e., Eleanor Beebe, Bibi Lamarque and Daphne Pinou. Their pasty- is out of this world. yummy Film Division

_Administration. Production and

Sales- Birthday

Dept.: September 8 was Joyce PraSisto's, who received a pink rose from each of the 13 people in the sales office. and also Sue Salter's. who received the biggest orchid in the world from the men in the publicity office: September 1.1 was Fritz Jacobi s. The publicity staff gave him a copy of America's most famous book. also born Sept. 14. Sports Dept: Joyce Haney went sailing in a hurricane at Provincetown. Marilyn Richardson went water -skiing in the rain at Lake Placid. and Dottie Schmidt and Marge Bandman spent an entire weekend on horseback at a ranch

near Warrensburg. Drama Dept.: Actress Marian Winters, in real life Mrs. Jay Smolin. won fine reviews for her performance in "Red Sky at Morning." at Olney. Md. Sales Dept.: Jacques Liebenguth's patter must be irresistible. He sold an NBC Film Division program to the hotel he was staying in down South. and a few weeks later sold another show to his laundry. One of the more efficient sales secretaries. told there was a rush on a certain letter. sent it via th Street airmail -to 47th Jackie Block left Dept.: Education where she Bethany College. t.) enter to Pat Welcome won a scholarship. office. business in Kenny, newcomer streak of The Dept.: Transportation at 5:00 afternoon every lightning seen p.m. on the 7th floor is actually Carolyn Gran :ow. a new commuter. trying to make her train to Roslyn. L. I. !

Births: Mrs. Jack Sebastian former Holly Titmano, had a son. J. ChristoI

pher Sebastian III.

Film Library -Marilyn Klein and Phyllis Albert left the Film Library on the 15th of September. Best of luck to both. Edna Paul has just returned from a week's vacation in SL Louis. Ted Markovic spent his vacation doing odd jobs around the house. Hank Ferens has just returned from two weeks at Atlantic Cit -. Jim Butler is now on two weeks' vacation and is headed for California. Finance and Services

Controllers--A lovely luncheon was arranged at the Hickory House on Sept 10 in honor of Ann Buron and Arlene Seibert -new brides -to-be from the

Tabulating Department. Ann was married on Sept 12. Good luck. girls. Things have settled down once again now- that everyone is returning from their vacations. I hope a nice summer was enjoyed by all We all wish Rose D'Amico's father speedy recovery. a

Legal -The entire department rolled out the welcome mat for Tina Falcone, who took over for Grace Serniak as

Howard Jlonderer's secretary. The reason for Jean Schneider's smile these days is that come next week her Chevrolet Belaire will be all hers. After that I guess Jean's theme and goal will be "Hawaii here I come At least John Shute will be able to see the World Series on television come October now that he has inherited the TV set from the Legal Library. Pat Hone has 'finally found that dream apartment she's been looking for -and it has a balcony too! Right now Pat is in seventh heaven. and who can blame her! Now to the vacations: Ed Denning to the Thousand Islands. MaryAnn Schmidt to Nantucket I guess it a toss -up as to whether either Tom Errin or _liar' Ann has the better suntan : Edith Wolf to Florida: Palma Bisogno to Cape Cod: Paul Lynch at home painting (don't break that arm again. Mr. Lynch ! ; Art Cuddihy at home and at various golf courses in West chester: Marie 0-Donohue to the Catskills: Pat Hone to Quebec. and _Ann Romanenko to Washington. D. C. i



Continuity Acceptance-Vacations are over. so fall can't be far behind. Jane Crou-ley returned looking tanned

and healthy after a wonderful motor trip which took her as far as Denver, Colorado. Her traveling took her through no less than 18 states. And to top it all, she missed the heat wave! While the rest of us were sweltering in New York, Judy Freed was relaxing at Fire Island. Arden Hill pounded the hot pavements looking for an apartment, which she didn't find; Stockton Helfjrich spent a few days at his son's summer camp: "Wij" Smith's daughter Georgia is now Ed Protzman's secretary; Joan Giorgi is keeping house while her mother visits Italy; Elinor Koss is still learning the lyrics to all the new songs; Alys Reese sent us all beautiful cards from the Cape; Barbara .11yneder and her husband spent a long week -end at East Hampton. Staff Engineering-The Engineering Department welcomed two new secretaries recently -Katherine McCloy in the Audio -Video Group and Sally Osborne in Radio and Allocations. Keith /Ilullenger's beautiful wife, Idrienne Garrett, is a contestant for the title of 1Vliss Rheingold 1954. Maybe we're prejudiced, but we think she's by far the loveliest. Hank Gurin came back from vacation, not with a tan, but a delightful added attraction moustache! The crew cuts on John Schroeder and Fred Hatke are getting shorter and shorter. Cold weather is coming, boys. Welcome to Gene Pellicano, Engineering Development. Duplicating Martin Devine celebrated his 14th Wedding Anniversary with four of his kids down with the whooping cough. Leave it to the kids. And John Dee, who's a few years behind Martin, celebrated two years of Marital Bliss the other day. Paul Barnwell finally got around to aking his vacation which just about winds up vacations for Duplicating this ear except for Helen Gonzalez, who will probably go to Cuba. What do you think of a girl who omplains all week about a tooth ache, finally gets around to going to a dentist, hen loses her nerve and walks out? The Jim Plock Story, Episode #2 or "Dream Boy Rides Again ") : Last nonth we told the heartwarming story ?) of how young Jim Plock became mown as the "Dream Boy of Duplicatng". This month we'd like to relate he latest incident in this moving 'kinds slow) story. Now we're not aying that G. R. would be affected by uch things, but it is a fact that several lays ago a tour paused outside the

door of Room 502. Dream Boy insists that the Guide told him he was looking for the Newsroom and went up one floor too many, but who can tell? For further misadventures of Dream Boy, keep tuned to this same station, same time next month.

General Service -The new bowling season and the equally new captain, Al La Salle, have 553 buzzing with excitement. A welcome to the fold to Tom O'Brien. It took Washington's 13 runs to finally give Harry Faulkner a winner's chance in the baseball pool-net winnings $1.00. Oh, well, money isn't everything; at least the ice is broken Ted Mayer is wearing out the floor, not to mention a pair of shoes, up in 652 waiting for the news of old man stork's arrival. Could be that little precious bundle of joy will arrive in time to celebrate Mom and Pop's wedding anniversary. Sorry to hear Marie Finan has had such a rough time of it and equally happy to hear she's on the mend. The grapevine has it that Pat Curley will be back with us before long. Good news -long time no see, Pat! Sympathy is !



Stenographic-The end of the summer season is here and so Stenographic has to say a reluctant good -by to; Audrie Baker-who has left us to be a secretary at the Army Air Force Exchange; Agnes Hunter -who has gone back to Hunter College to complete her education major so that she may eventually become an elementary school teacher; and Carol Sabatini -who is starting her college career this fall at Wheaton College, in Wheaton, Ill. On vacation and away from New York City, enjoying the heat wave were: Joann Clements in the Pocono mountains; Mary Talion in Presque Isle, Maine; and Mrs. Thompson at home in New Jersey. September 1 was the birthday and the second wedding anniversary for Sally Welch. Welcome to the antique group, Sally. In preparation for the heavy winter schedule stenographic welcomes: Maryann Arnold, Mignon Kniskern, Charlotte Lawson, Joyce O'Conner, Elaine Worobey, Lois Ann Wyche, Janice Abbott, and Linda Schmidt. Due to some terrible oversight Ann Lovell and Rose Passarelli have never been welcomed to NBC -you are now officially welcomed via this CHIMES column ladies -R.I.P. The outing at Bear Mountain inspired a few steno girls to start a dancing class -Peggy McGrath, Rose Passarelli, and Carmela Grande were the chief teachers. The results were quite a contribution to the dance floor. Personnel Division Graham bad

Personnel- Roberta

John Welter, of General Service in N. Y., and his four youngsters in their backyard in Ridgewood, N. J. extended to Harold Atwood and his wife on the passing of his mother -inlaw.

Maude Archer had the time of her life on the sunny sands of California. Hear tell she visited our Hollywood office. Hope to hear Fred Ackerman and Anthony D'Ambrosio are doing better. Luba Lawrence and Bob Twomey, bride and groom- to -be, have had a piece of bad luck -an automobile accident -but Luba is determined to have the ceremony on time, anyway, even if the groom has to limp up the aisle!


little tussle with her appendix but we're happy to report that she's back with us-minus, of course, her appendix. Blond and pretty Carol Mayer has joined us as a clerk -typist in the Records Section and farewells are in order for Judith Legon, Electra Slominsky, Nancy Jones and _Marilyn Carroll. Marilyn is on her way to the Eastman Dental Dispensary in Rochester to study dental hygiene. Good luck to her-she'll make a wonderful dental assistant- brains plus. Everyone loves brunette Arline Nelsen's new "Italian Cut" hairdo. including Arline, who assures us that we all should get one (females. that is) because it's "so easy to keep ". Betty Wilcox and Nell Blatzheim spent their vacations in New JerseyBetty at Spring Lake and Nell in East Hampton. while Grace Anderson toured Canada. Oh, these smart people who saved their vacations till September. NBC Chimes


66 llwUbmtóe 8199estOwz orc Citeftwif THE 11th HOUR NEWS

M..Ic Ca ffcry

with Jo l ln K. SUN. 11 P.M.


the day's late news in pictures


with Uncle 11:10 P. M.


and his

ctlzbcc MON. THRU FRI. accurate forecasts T


with Jim Britt 11:15 P. M. late

sr° .,rE s.

MON. THRU FRI. te íes .for sports .rags



Saturday music,

fii, live -ly 11th HOUR gaiety

yours for the live -liest 11th Hour in all television

w N BT


Stay tunted for the MIDNIGHT MOVIES

CHI-me Bo




Published monthly by and for the employees of the .National Broadcasting Company, 30 Rockefeller Plaza, Yew York City, New York.

Editor Edward Starr Chimes Correspondents

Finance and Services: Joan Lindenmayer, Legal Department Kay Henderson, Continuity Acceptance Ethel Perry, Controllers Eileen Monahan, Controllers :srnestine Thomas, Treasurer's Vary Heller, General Service Tom Henry, Air Conditioning Charlie Atlee, Duplicating Elmer Corry, .flail Room Helen Anne Wilson, Stenographic Bill Burdon, Guest Relations Marjorie Marshall, Staff Engineering

Radio and TV Networks: Ted Switzer, .IBC Hollywood Larry Hofstetter, Press Department Eileen Tobin, Information Honey Teeter, TV Sales Traffic Vernon Lowell, TV Adv. & Prom. Jane Hendrie, Radio Program Barbara Harlib, Station Relations ilarge Hadley. Traffic Joan Oury, A.l! Sales Traffic Gloria Betros, Research and Planning Dorothy Poser. Sales Planning Rose Homa, TV News, Special Events Pat Bowers, AM News, Special Events Jane Ermentraut. Radio Tech Operations Carolyn Maus, Merchandising Florence O'Grady, TV Tech Operations Joan Flad, Plant Operations Don Ellis, Broadcast Operations Betty Bagshaw. Staging Services Pat Powers, TV Program Anne Kovice. Talent & Program Nora Schock. Wechsler, Production Coordinators Katherine Fannon, Special Effects Florence Reif, Public Affairs !faille Robitaille, TV Network Sales

Owned and Operated Stations:

Elaine Simpson, Spot Sales Don Richards, Administration Barbara Mulligan. WNBC-W.IBT Bill Cothran, KNBC Bob Pelgram. K:NBH Mary Karr, W.i1AO -W_1BO Eileen McGinley. WTAi1 -W:VBK Jay Royen, WRC-W_lBW

Personnel Division: Ruth Johnson, Personnel

Film Division: Terry Colasacco, Film & Kine Operations Betty McLoughlin, Film Library Suzanne Salter. Admin., Prod. & Sales


NBC Chivies

General Sarnoff Cited by Jewish Theological Seminary Brig. General David Sarnoff, Chairman of the Boards of RCA and \BC, was cited by the Jewish Theological Seminary of America Oct. 22 for vision which has "contributed mightily to religion in all its manifestations, to American democracy, and to civilization itself." Dr. Louis Finkelstein, Chancellor of the Seminary, presented the citation to General Sarnoff at a luncheon in the latter's honor at the Waldorf -Astoria Hotel in New York City. The citation was made to commemorate 10 rears of partnership in religious broadcasting between the Seminary and NBC. October marked the start of the tenth year of the "Eternal Light" radio program, which is presented as a public service by NBC under auspices of the Seminary every Sunday on a coast -to -coast net work. The citation, read by Edgar J. Nathan, Jr.. member of the Board of Directors of the Seminary and Chairman of the national "Eternal Light" lauded General Sarnoff and his NBC associates for envisioning "the potentialities of broadcasting profound ideas in dramatic form." The "Eternal Light," designed to illustrate various phases of Jewish faith and culture, has pioneered in promoting brotherhood and intergroup understanding through the medium of radio drama. In acknowledging the tribute. General Sarnoff said: "The invisible waves of radio. truly a manifestation of an `Infinite Reason.' recognize no national origin or territorial frontiers. Nor do they discriminate against race. religion or creed. The `Eternal Light' kindles all of these attributes in the human spirit. It is a beacon of religion that brightens the pathways of democracy and freedom of the individual." During the anniversary season marking the start of its tenth year, "Eternal Light" is presenting four outstanding scripts dramatized on the program during past years. Following is the text of the citation presented by the Seminary to General

Sarnoff: "David Sarnoff, Brigadier General. United States Army. Chairman of the Board. Radio Corporation of America and the National Broadcasting Company, on behalf of the Faculties. Board

Dr. Louis Finkelstein (right). Chant of the Jewish Theological Seminary) seating citation to Brig. Gen. t Sarnoff. Chairman of the Boards of, and \BC. at luncheon at Waldorf -A on Oct. 72. of Directors and Board of Overseers of the Jewish Theological Seminary of America, we extend to you and your associates in the National Broadcasting Company cordial felicitations at the opening of the tenth year of the Eternal Light radio program. The notable achievements of this instrument for spiritual enlightenment of the whole community are based on the remarkable teamwork developed between the officers and staff of the National Broadcasting Company and their colleagues at the Seminary. On this significant anniversary we are profoundly grateful that it was given you to foresee the potentialities of broadcasting profound ideas in dramatic form. and a decade ago to lead the National Broadcasting Company to donate time for such a program to a committee organized by the Seminary to represent all groups in American Judaism. Your vision has contributed mightily to Judaism as a faith. to religion in all its manifesta-

tions. to American democracy. and to civilization itself. We hope and pray that the Eternal Light and all your other endeavors for the general good may long go forward and continue blessed."

NBC News

Roundup . .




AWN U46?Y4VO 3



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pw York News Radio City will move to New Rochelle Nov. 20 and 21 'r a gala two -day celebration staged by WNBC -WNBT. his will be New Rochelle's "Salute to WNBC and WNBT," atterned after the highly successful Irvington, N.J. salute f several weeks ago, when more than 30,000 Irvingtonians rued out for the extravaganza. The November salute will dude originations of several WNBC radio shows from ew Rochelle on Nov. 20 and a Parade of Stars on Nov. 21. The former star of the "Broadway Open House" show of yeral years ago is back at NBC. "Jerry Lester's Late Date," arring the ebullient comic and singer Jean Martin, bowed on WNBT on Oct. 24. from 11:15 p.m. to Midnight. Newest husband -wife team to step into the TV limelight Faye Emerson and Skitch Henderson, who made their ebut on a 6:30 -6:45 p.m. Monday through Friday program WNBT Oct. 26. This is the first time Faye and Skitch ve performed as a team on television. I


Plan Set Up for NBC -TV

A revolutionary experiment in television selling, flexible nd tailor -made for the client wishing pick -up- the -phone ,eed in placing national, non -selective advertising, was anounced late last month by NBC -TV. Called "Run -of- Schedule Advertising Holidays," or OSAH for short, the plan is designed to attract holiday and ,ecialty advertisers and the many small firms that might not rdinarily use television as an advertising medium. Here is how ROSAH works: Effective last month and ntinuing until Dec. 31, 1953, one -minute filmed comiercial participations are being offered for sale in certain nsold segments of NBC -TV daytime programs. NBC -TV etermines when and where the announcements are placed. fter the participation, the purchaser will be notified when was run and on what show. and the circulation reached.


lhristopher Awards for Two NBC Shows The Christopher Awards for the third quarter of 1953 in ie field of television honored leading representatives of two BC television programs, "Ding Dong School" and "Assign-

tent Tomorrow." Dr. Frances Horwich, who conducts "Ding Dong hool ": Judith Waller, director of Public Affairs and ducation, NBC Central Division; and Reinald Werrenrath, -., the program's producer-director, were all cited for "their tstanding contribution in the field of creative ends of

terature and entertainment." For their work with "Assignment Tomorrow," a panoima of top news events recorded on NBC -TV newsfilm wring the past eight years, William McAndrew. manager of ews and Special Events, and James Fleming were cited as s producers, and Art Holch and Charles Christensen as its riter and director, respectively. Incidentally, "Assignment omorrow" also is being shown by schools and civic organ ations as a public service feature.

recent convention of the National .association of Food Chains in Chicago, an NBC Spot Sales task force was sent out by vice president Charles R. Denny to expose the food advertisers to the NBC Spot Sales story. On the job were: Front row, L to R; Frank Downes, Merchandising manager. Wi1IAQ, WNBQ, Chicago; Max E. Buck, director of Merchandising for the O&O Stations; Seymour Vail, AM A&P manager of Spot Sales, Second row, L to R: Bill Dahlman. Merchandising manager, WTAM, WNBK, Cleveland; Rudi Neubauer, WMAQ Radio Sales manager; Bob Flanigan. Central Division Radio Sales manager, Spot Sales; and John Keys. Promotion director. WIIAQ -WNBQ. Chicago. In back row is Mort Gaffin, Advertising & Promotion manager of Spot Sales. At the

Smallest TV Camera Tube Used on NBC -TV Filmed Shows The smallest TV film camera tube ever developed for broadcast use was introduced on two filmed programs seen on NBC -TV last month. This Vidicon tube, weighing only two ounces yet possessing three times the sensitivity of the iconoscope tube normally used for film pickup, was developed by the RCA Victor Division of RCA. It is only one inch in diameter and one quarter inch in length.

Soconv -Vacuum Sponsoring NBC Symphony tinder Toscanini Big sales news for NBC was made last month when William H. Fineshriber, Jr., vice president in charge of the Radio Network. announced that the NBC Symphony broadcasts conducted by Arturo Toscanini over NBC Radio during the 1953 -'54 season would be sponsored by the SoconyVacuum Oil Company, Inc. The programs, each a full hour in length, are heard Sundays from 6:30 to 7:30 p.m. Maestro Toscanini is on the podium for most of the concerts, with Guido Cantelli as guest conductor. As in the past, the concerts are originating from Carnegie Hall in New York City.

NBC Chimes


NBC Radio's `New Look' Twenty-Eight New Shows Highlight Network's 1953 Fall Schedule If you've heard people talking about the new NBC Radio lately-, it's with good reason. Almost the entire program structure has a new aspect. Why? Because it's studded with 28 brand new programs which have had critics and public alike across the country hailing their freshness and originality. In fact, even our cue system has changed. After 26 years of no major changes, the network is now identified as "This is the NBC Radio Network." What has caused these exciting new developments in NBC Radio? First of all. they must be traced back to this past July-, when General Sarnoff announced that effective August 3, the program, sales and promotion activities of NBC would be separated into independent operating divisions. At that time. General Sarnoff also announced that William H. Fineshriber. Jr.. was to be vice president in charge of the Radio Network, and that Ted Cott was to be operating vice president, reporting to Mr. Fineshriber. Shortly after that Mr. Cott announced three major appointments. as NBC Radio moved quickly to set up its new organization. They were: Fred Horton, as director of Radio Network Sales: John P. Cleary-, as director of Radio Network Programs, and Merrill Mueller. as radio news and features executive. Then, in September, Mr. Cott added another member to the team: Ridgway- Hughes. heading up the new and independent Advertising and Promotion Department. The new NBC Radio Network has two major goals, which are, simply stated. to improve programming and to increase sales. The stating of those goals is, indeed, very simple. The accomplishment of them is exceedingly complex and difficult, with a thousand

thorny problems along the way. In fact, the goals are continuing ones, with the job never really ending, at least not in this world of 13 -week cancellation clauses. The new organization was not in action very long when the news began breaking. First, in August, was Mr. Fineshriber's announcement of a total of 18 million dollars in new and renewal business in the preceding 60 days. Of that sum, two million dollars had been realized since radio's separation from television. The second sales report was made last month and showed seven million dollars in new and renewal business in the preceding six weeks. This brought the total up to twenty -five million dollars since mid -June, with over three and one half million in new business being acquired since NBC Radio's establishment as a separate entity. Professional onlookers of the industry in the past have been wont to jibe at what they termed radio's lack of imagination, originality and faith in itself. They have changed their tune within the past few weeks. NBC. believing in radio's future and aware of its still untapped potential, this fall has launched a schedule unprecedented in the history of the medium. Twenty -eight new programs highlighted the schedule. which went into effect on October 4 and through the following week. NBC Radios roster of stars includes such famous personalities as Fibber McGee and Molly-, Helen Hayes, Frederic March, Senator Ford and Harry Hershfield. Frank Sinatra. Sir Laurence Olivier, Jimmy Stewart, Lawrence Tibbett, Tex and Jinx McCrary, Bud Collver. Hume Cronvn and Jessica Tandy, -

Frank Sinatra (far

left) stars in the new NBC Radio series. "Rock Fortune. "' the adventure story of a footloose fellow who is jack- of-all-

trades and master of trouble. Film star Jimmy Stewart portrays the restless wanderer. Brett Ponset. in the Western dramatic series "Six Shooter.""

Sir Laurence Olivier is host and stai of "Theatre Royal."' Gertrude Berg, and a host of others. There are brand -new shows, such w "The Marriage," with Hume Cronyr and Jessica Tandy "Theatre Royal,' with Sir Laurence Olivier: "Si_s Shooter." with Jimmy Stewart; "Rock) Fortune." with Frank Sinatra, am: Lawrence Tibbett's "Golden Voices. There are old and established favorites, too, in new settings, such as "Fibber McGee and Molly," with Marian and Jim Jordan. and "Can You Top This ?" with Senator Ford and Harr Hershfield. As you can see in the list below. most of the new entries have been placed across the entire week's schedule. However, some of the changes are of a wholesale nature. Sunday, for instance, features an entirely new schedule from 8:00 to 9:00 a.m. and from 1:00 p.m. until midnight. Saturday programmed in large blocks, with the "Football Game," "Football Roundup. and "Ask the Sports World" taking up the 2:00 to 6:00 p.m. period and "The Big Preview" giant record program featuring Fred Robbins running for two hours starting at 11:00 a.m. It is no easy task to single out individual programs from this long list for special comment. However. just to give a sampling. we will take a look at a few that have excited unusual attention. "Weekend." from -1:00 to 6:00 p.m..

radio's "Sunday Newspaper." This ompletely unique show is done in a urnalistic format from cover story to ature sections, with Mel Allen, Floraelle Muir, Ed Herlihy, Tex and Jinx, terrill Mueller and many others. To ad more about the remarkable man ho is the keystone of this program, terrill Mueller, see page 16. ., Another prominent weekend feature "Theatre Royal," starring Sir Laurnce Olivier. This show presents the utstanding plays from the British 'eatre, with the guest list including uch luminaries as Sir Ralph Richard. n, Sir John Gielgud, Emlyn Williams std Orson Welles. A provocative series "Stroke of Fate," which presents istory rewritten, in dramatic form, to Now what might have happened in versed or changed situations. The oted historians Allan Nevins and IItefan Lorant are consultants for the

The NBC's Radio Network's Top Executives:

r I

Left to right: William H. Fineshriber. Jr., vice president in charge of the Radio Network; Ted Cott, operating vice president; Fred Horton, director of Network Sales.

ripts. Not to devote too much attenon to Sunday, but that evening offers iother show of special interest -"Last an Out." This series presents true

pcumentary dramatizations by Richrd English in which former Commuists tell their stories. A Saturday night feature which has, ghtfully enough, gathered a large 'fount of publicity is the "NBC Hall." It presents talks by experts various fields in an actual lecture 11 atmosphere, including an audience. he series was opened by Mme. Pandit, resident of the United Nations Gen al Assembly. with a talk on India. ore Schary. vice president of MGM, s lectured on motion pictures. Other eakers on the docket include Leopold okowski on music, Ty Cobb on base and Carl Sandburg on Lincoln. i


'!rtrude Berg writes and stars in e situation comedy program "House of Glass.''

Left to right: John P. Cleary, director of Network Programs; Merrill Mueller, news and features executive; Ridgway Hughes, director of Advertising and Promotion. One of the most important features of the new NBC Radio schedule is the concept of "block programming." Under this idea, programs of similar style are grouped back -to -back on certain nights so that each evening of the week has its own distinctive mood. The listening audience knows, for example, that Monday night is music night on NBC; Tuesday is the time for adventure series; Wednesday calls for audience participation shows; Thursday evening offers variety features, and on Friday night the big comedy programs are broadcast. The Saturday night showcase exhibits an incisive change of pace, with cultural programs in the earlier hours and folk and hillbilly music later on. On Sunday nights is NBC Radio's array of outstanding dramatic shows. The lead to this story remarked that evcryone is talking about NBC Radio. That's not all. They're writing about it, too. Newspapers all over the country are hailing NBC Radio and its

$5,000,000 investment in its dynamic new program series. Just to give you an idea. on the back cover of this issue of CHI IES is a random sampling of the headlines NBC Radio is making. Presented below. for your ready reference, are highlights of the 28 new shows in NBC Radio's fall schedule:

Every Night

"Midnight Column" Midnight-12:05 p.m. (Each night features guest columnist, reporting from NBC affiliate in this area. Fifty outstanding newspapermen have been signed to be heard on this show) .Monday through 10:45-11:00 a.m. 10:00-10:15 p.m. 10:15-10:30 p.m.

Friday "Break the Bank" "Fibber McGee and Molly" "Can You Top This ?"

Tuesdays 9:35-10:00 p.m.

"Rocky Fortune"

Fridays 9:35-10:00 p.m.

"House of Glass

Saturdays 10:00-10:30 a.m. "Woman in Love" 11:00 a.m.-1:00 p. m. "The Big Preview" 5:45- 6:00 p.m. "Ask the Sports World 6:30- 7:00 p.m. "Know Your NBC's" 7:30- 8:00 p.m. "NBC Lecture Hall" 8:00- 8:30 p.m. "College Quiz Bowl" 8:30- 9:00 p.m. "Theatre Royal" 9:00- 9:30 p.m. "The Hollywood Story"

Sundays 8:00- 8:05 a.m. "News for Children" 8:30- 9:00 a.m. "Egbert & Umily" 1:00- 1:15 p.m. "For Better Living" 1:15- 1:30 p.m. "Ask Hollywood" 3:00- 3:30 p.m. "The Golden Voices" 3:30- 4:00 p.m. "The Golden Treasury" 4:00- 6:00 p.m. "Weekend" 6:15- 6:30 p.m. "Report on America" 7:30- 7:55 p.m. "The Marriage" 8:00- 8:30 p.m. "The Six Shooter" 8:30- 9:25 p.m. "NBC Star Playhouse" 9:30-10:00 p. m. "Stroke of Fate" 10:00-10:25 p.m. "Last Man Out

NBC Chimes


Compatible Color Telecast of `Carmen' Makes TV History Color television history was made on Saturday, Oct. 31 when the National Broadcasting Company telecast a one hour production of "Carmen" in compatible color. The program, telecast under temporary experimental authorization of the FCC. was the first full -hour compatible colorcast, and it was the first time a major operatic production faced the color cameras. The show was seen on standard black and white sets in high- definition black and white. For this historic occasion. NBC built an entirely new production of the Bizet classic. "Color-corrected" costumes and sets were designed and executed by NBC's staging services, and the opera was adapted to the more intimate techniques of television. The staff of the NBC Television Opera Theatre, working with Richard Day, NBC's color consultant. aimed at a "realistic" staging, with the maximum of authenticity in design and color in costumes and sets. Brought to bear on the production were the techniques of lighting, staging, costuming and make -up developed by NBC's pioneering "color corps" headed by Barry Wood. Latest developments in lighting were used. bringing out the

best in the production's color scheme, as well as heightening the dramatic mood. In the field of make -up, \BC cosmeticians used new materials specially developed for color TV by a famous cosmetics house. Color planning for this show, as for other \BC colorcasts, presented a dual aspect. since colors must be selected not only for chromatic interest, but for how they will render in black and white. Thus. the interests of owners of black- and -white receivers are fully The program was televised from NBC's Colonial Theatre. world's first fully- equipped studio for compatible color. where experimental colorcasts have been originating for the past year. The production marked the opening of the NBC Television Opera Theatre's 1953 -54 season. Samuel Chotzinoff was producer. and Peter Herman Adler was music and artistic director. The three principal parts were taken by Vera Bruner as Carmen. Robert Rounseville as Don Jose and Warren Galjour as Escamillo. Zuniga the officer was played by David Atkinson. Mercedes by Emelina de Vita. Frasquita by Nadja Witkowska, Dancairo the smuggler by A. Winfield Hoeny. and Don Jose's double. by Edward Moor. who narrated the story.

In a scene from the historic full hour compatible color telecast of -Carmen." are. left to right: Robert Rounseyille. as Don Jose. Vera Bryner. as Carmen. and Warren Galjour. as Escamillo. 6

NBC Chimes

Heffernan, Sarnoff Elected to Board Two top- ranking officers of the Na tional Broadcasting Company have been elected members of the Board oDirectors. it was announced last montiby Brig. Gen. David Sarnoff, Chairmar of the Board. They are Joseph V. Hef fernan, vice president for Finance an( Services, and Robert W. Sarnoff, vie( president in charge of the Film Divi

sion. Last month's CHDIES carried the announcement that John K. Herbert, vice president in charge of Television Network Sales. had been elected to the Board. Mr. Heffernan joined NBC April 6, 1951. as financial vice president. Previously he was vice president and general attorney of the Radio Corporation of America. which he joined in 1935. He is also a member of the Board of Directors of RCA Communications. During World War II, Mr. Heffernan was a Lieutenant with the Air Force. Atlantic Fleet. U. S. Navy. Born in Washington. Ind.. he is a graduate of St. Louis University and the Indiana University Law School. He holds an LL._MI. degree from Columbia University. Mr. Sarnoff joined NBC as an account executive on the Sales Staff of the Television Network in January. 1948. later becoming production manager, manager of Program Sales, and director of TV Unit Productions. On June 6, 1951, he was elected a vice president of the company. Prior to joining NBC he was assistant to the publisher of Look magazine and served in a similar capacity with the Des Moines Register and Tribune in Des Moines. Iowa. During the early part of World War II. Mr. Sarnoff served in Washington. D.C., with General William Donovan. coordinator of Information. and also with the \aval Communications Service. During the last three rears of the war he served in the Pacific as a Lieutenant in the Navy. He is a graduate of Phillips Academy and of Harvard University. For his pioneering achievements with "Victory ictory at Sea." the U. S. Navy recently conferred upon him the Navy Distinguished Public Service Award. which is the highest award given to any civilian by the Navy.


l'art lI

of a Series

RCA Victor


`His Master's Voice' Is Symbol of Quality the World Over In last month's CHIMES, we ran Part I of a two -part feature on RCA Victor, the manufacturing arm of the Radio Corporation of America. This feature is part of a CHIMES series on NBC's fellow members of the RCA family. Part I gave the general history and 1.ackground, sketched the present organization of the division, and then explained in some detail the functions of a very large and important area of RCA Victor- Technical Products. inluding its two components, the Tube f epartment and the Engineering Prod icts Department. In this issue we will make a whirl.,,ind word and picture tour of the other important operations of the Divisionthe Consumer Products Department. 'RCA Estate Appliance Corp., RCA '`ervice Company, RCA Victor Distributing Corp., and the RCA Victor Record Department. Heading the entire RCA Victor Divi-ion is Walter A. Buck, who is vice ,resident and general manager. Reporting to Mr. Buck are five men S. E. Ewing, general attorney; R. A. eidel, vice president and special as-ístant; J. B. Elliott, vice president in harge of Consumer Products; W. W. Watts. vice president in charge of Technical Products, and Charles M. dorizzi, operating vice president. As operating vice president. Mr. tdorizzi is Mr. Buck's "right- hand" an in the Division. and is responsible or the smooth running of the division's ,ast operations. This can be realized more fully by the fact that reporting to Mr. Odorizzi are all the staff functions-those which would be found in most manufacturing ompanies. These are the men and their respecive responsibilities who make up the ,tall "team" reporting to Mr. Odorizzi: D. F. Schmit. vice president and 1irector of Engineering: A. F. Watters, -ice president in charge of Personnel: V. de P. Goubeau. vice president and Erector of Materials: P. A. Barkmeier. ice president and director of Regional )perations; J. S. Carter. vice president Ind director of Finance; H. R. Maag, ice president and Western manager; g

Julius Haber, director of Public Relations; Frank Sleeter, director of Plant Engineering; E. D. Foster. vice president and director of Planning; and E. C. Cahill, president of the RCA Service Company. RCA Victor's manufacturing activities are carried on in 17 plants, spread from New Jersey to California. These plants manufacture electron tubes, television and radio receivers. phonograph ictrola" phonographs and records. "Victrola" the hundreds of specialized products for use in the fields of broadcasting, communications, theatre, science and the government. Total personnel is about 52,000.

Consumer Products: Home Instruments The Home Instrument Department. perhaps more than any other of RCA Victor's, is the one best known to John Q. Public. Deceptively simple in title and in first definition. it is one of RCA Victor's most important operations. "Home Instruments" includes radio and television receivers and "Victrola" phonographs. However, the variety of models of each of these instruments is very wide. Television sets. for instance. include 17. 21 and 27-inch sizes. table and console models two lines. "regular" and "DeLuxe," and many cabinet and finish styles. "Victrola" 45 -rpm and "Victrola" ictrola" three speed phonographs are available in many models. Radio phono and TV- radio -phono combinations also are popular features of the line. On the radio side. table models and portables and clock radios are more attractively styled than ever before. The history of television is one of the most dramatic and exciting sagas in American business. and the part played by RCA in its development of home receivers is one of the most vital. Commercial television had just gotten underway before the war, but the number of sets in circulation was not very great. During the war years, of course. all of RCA's production was devoted to the all- commanding issue. but as materials started to become available after peace came. American industry was on

An RCA Service Co. truck which has an antenna which can be raised up to 70 feet. to test signal strength. the threshold of a period of unbelievable development. The full extent of television's phenomenal growth can best be brought into perspective by recalling the situation of seven years ago. The main RCA Victor plant at Camden was geared to produce four types of sets. two of them table models and two consoles. One of the table models. the 630TS. was destined for fame as the most popular postwar TV set. RCA held a preview of these sets for its distributors and then introduced them to the public. Then. realizing that this new industry offered opportunity for many enterprising manufacturers and actually needed their support in getting the industry off to a proper start. RCA did something regarded as a "first.' in American industry. Frank M. Folsom. new president of the Radio Corporation of America. was responsible for the idea. At his suggestion, all of RC A's licensed competitors were invited to Camden. There they were handed blueprints for the TV receivers RCA was building. together with a complete list of the material for all of the sets. including the celebrated 630TS. The visitors were told they were at liberty to use this information any way they desired. and were taken on a tour of the plant and shown all that RCA was doing.

NBC Chime.


Radio Corporation of AmericaWorld Leader in Radio Competition immediately sprung into being in a healthy, vigorous American way and the infant television industry began the strides that were to make it a giant among industries and services. In fact. in a third of the time that it took the automobile industry, television achieved the distinction of being among the ten top industries of America. From less than 10.000 sets in 1°45. there are now well over 25.000.000 receivers in circulation in the country. RCA Victor's preeminence in the \i\I field has been maintained and strcngthencd despite the growing popularity of teley lsion. Reflecting a new approach to merchandising of radio sets. the division introduced smaller sizes. streamlined styling. and a greater use of color to distinguish its radio line. RCA Victor also cntered the clock radio field and introduced a book -sized portable with much longer battery life. Another history- making event for Home Instruments was the introduction in 1949 of a completely new record -playing system for reproducing recorded music at home. Featuring an advanced type of record and record changer. it reproduces music at 45 -rpm with unexcelled quality and clarity of tone. The instrument is compact and plays light-weight non- breakable records. less than seven inches in diameter. This new system has become firmly established and at the start of 1953, 26 leading manufacturers were producing instruments with 45 -rpm equipment. There now are approximately 10.000.000 such players in use. Acceptance of this system has been so widespread that irtually all manufacturers in the indus-




First in Television

try are now making and selling 45 -rpm records. As a further advance, RCA Victor introduced a greatly improved 331i3 LP record and facilities for playing discs of the two new types as well as the conventional 78-rpm records were incorporated into its 1950 line of "Vic trolas." This was followed two years later by a unique three -speed automatic phonograph and record -changer line, regarded as a major advance in this field. Only just within the last few weeks. RCA \ ictor has entered the High Fidelity field. producing a new line of home

instrumcnts and components designed to give the finest reproduction of music for the home. These super -quality products now are available to the public. At RCA Victor, Consumer Products is under Joseph B. Elliott, vice president. and the Home Instruments Department is headed by H. G. Baker, also a vice president, who reports to Mr. Elliott.

Victor Records The fifty- odd -year story of RCA Victor Records glows with the names of the greatest artists of our age. The Victor Talking Machine Company came into being in 1901, a year of contention and confusion for the infant industry. Victor moved ahead, giving dignity and stature to the business and a year later an event of great import for rethe voice of corded music took place the great Caruso was first captured on record, for Victor. Since then the story has been one artistic and technical


The RCA Exhibition Hall, so famili. NBC New York employees. triumph after another. In 1929 RCA acquired the Victor Talking -Machine Co., with all its plants and facilities in Camden. Through those years, the greats of the music world have performed for Victor Schumann-Heink, Farrar, McCormack, Melba, Tetrazzini, Chaliapin, Pinza, Kreisler, Galli- Curci. Now, under Manie Sacks, RCA and NBC vice president who is in charge of the RCA Victor Record Department, it is making greater musical history than ever. Top artists of today. classical-Landowska, Flagstad, Horowitz and popular Como, Shore, Fisher to name just a few, perform for RCA Victor. And, of course, perhaps the most illustrious name of all, the conductor of the NBC Symphony, Maestro Arturo Toscanini.




RCA Service Co.

Cabinets undergo f in a l inspection on RCA Victor's TV assembly lines.

One of these areas which is completely unique and well- known to the public is the RCA Service Company. Perhaps we know it personally through an RCA Victor Factory Service Contract which we might have. All of us certainly have seen the Service Company trucks, buzzing about every community where TV programs can be received. This company is a nation -wide organization of technical specialists devoted to the installation, maintenance


engineer working on a tape recording at the recording studios in New York. On right, Maestro trturo Toscanini. conductor of the NBC Symphony, listens to a playback of a recording he has just made.

An RCA Victor

and servicing of electronic products and equipment. We know it mostly from its work on home television receivers, but it also operates widely in technical, industrial and government fields. In fact, the company is divided into three major service groups- Consumer Products, Technical Products and Goy ernment. The Consumer Product Service Division first began to take shape in 1939 when a pilot shop and service branch was set up in New York to make test installations and to train technicians for distributors and dealers. With the phenomenal expansion of post -war television, RCA realized that the future of the new medium was dependent upon continued good reception. The job of offering factory service to every RCA Victor television owner was delegated to the RCA Service Company, which created service and maintenance contracts that provided quality service on a fixed annual cost or demand basis. RCA Service Company Factory Branches also offer contracts covering installation and service for RCA Room Air- Conditioners. The Technical Products Service Division of the Service Company was created more than a quarter-century ago to install and service sound motion picture equipment. This is the nucleus around which the Service Company of today has grown. N