BIGGER AUDIENCE Than Any Other Kansas City Area Monthly
435 Readers Are Engaged Consumers
With a combination paid and targeted circulation covering regional lifstyle topics for Kansas City, 435 Magazine is the area’s defining authority on fine living. Our awardwinning combination of superb photography and compelling journalism has created the largest and most loyal audience of affluent readers in the area.
We deliver verified readers to our advertisers. To prove it, we open our records up to Circulation Verification Council (CVC), one of the most reliable audit services in the United States. CVC conducts audits for 4,900 newspaper and magazine editions nationwide, including large city/regional titles such as St. Louis Magazine, Baltimore, Seattle Met and San Diego Magazines.
Total Per-issue Readership
JOURNEY ONE MANPA'SLACHIAN TRAIL
ON THE AP
S Y E S C APE 5 DREAWMESTERN LAKES ON MID
AGA 435 M ZINE
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BIGGER THAN All Other Local Magazines
MAY 2013 VOL. 8 NO. 10
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Many of our readers pay to read the magazine. This means that they have judged worthy of their time and investment.
435 Magazine reaches an audience with an average annual household income of $152,892.
BIGGER IS BETTER For Your Business - It Saves You Money Consumers have a bond with their favorite magazines. They trust what they see in their pages. This unique connection enhances the reader relationship with advertisers.
Widowed/ Separated/ Divorced (45-64)
es pancak termilk Rye's but
RESSES PROM DFOR ALL E OF THE LIFTHER A DAYHIN USE MO A KU O ME WN-HO THE DOORS OF RYE FLAV
34% GS 24 THIN KC TO DOMINMER THIS SU
More than 78% of our readers renew
Homeowners College and/or post grad degree
69.5% Own a residence
maintained a truly
Average annual income
39.4% Some college
- one of the highest rates in the industry. For more than eight years, the magazine
Earn more than $150,000/year
Average home value
are involved in the livelihood and well being of
Homes with 3+ children
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WHY OUR EDITORIAL INTEGRITY IS GOOD FOR YOUR BUSINESS
Advertisers cannot pay to be featured in 435 Magazine. Selling editorial space would destroy our legitimacy and integrity. It’s because of this credibility that our paid readership (subscription and newsstand sales) continues to grow every year.
High Impact Programs with Proven Results
EDITORIAL CALENDAR SECOND QUARTER
FIRST QUARTER JANUARY
Wedding Planning AD CLOSE 12/27 MATERIALS DUE 1/2
AD CLOSE 1/24 MATERIALS DUE 1/29
AD CLOSE 2/28 MATERIALS DUE 3/5
AD CLOSE 12/1 MATERIALS DUE 12/5
of annual advertisers renew year after year.
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101 THINGS TO DO
Retirement Communities AD CLOSE 3/28 MATERIALS DUE 4/2
Kids Camps AD CLOSE 4/25 MATERIALS DUE 5/1
Shop Kansas City
Holiday Gift Guide
Holiday Gift Guide 2
AD CLOSE 6/2 MATERIALS DUE 6/5
AD CLOSE 6/27 MATERIALS DUE 7/2
AD CLOSE 8/1 MATERIALS DUE 8/5
AD CLOSE 8/29 MATERIALS DUE 9/3
AD CLOSE 9/26 MATERIALS DUE 10/1
AD CLOSE 10/29 MATERIALS DUE 11/3 2014 Media Kit
AUDITED DISTRIBUTION Circulation
STRATEGIC. PROVEN. VERIFIED. GROWING.
30,000 average monthly copies
based upon full page ad at 12 insertion rate
Our newsstand sales has grown
event & public place copies
Robust newsstand distribution and sales are key to
widespread market like Kansas City.
study the market strategically and implement effective initiatives that result in an active, affluent readership of consumers.
HOTELS (The original 5 zip codes)
435 Magazine look at things to do in and around town. 2,150
SUPERMARKETS Price Chopper Sun Fresh Hen House HyVee The Fresh Market Whole Foods Market
MASS MERCHANDISERS Target CVS Walgreens Costco
KANSAS CITY INTERNATIONAL AIRPORT 435 Magazine is displayed at all three terminals at the Kansas City International Airport (MCI). Visitors to Kansas City are exposed to the magazine at the prime checkout locations.
BOOKSTORES Barnes & Noble 2014 Media Kit
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Advertising Sizes & Rates
AD SIZES 1/3 Square Full Page
1/2 Vert. Quarter Page
FULL PAGE BLEED: 8.625” x 11.125” TRIM: 8.375” x 10.875” LIVE AREA: 7.875” x 10.375” 2 PAGE SPREAD BLEED: 17” x 11.125” TRIM: 16.75” x 10.875” LIVE AREA: 16.25” x 10.375”
2/3 VERTICAL 4.75” x 9.875” 1/3 VERTICAL 2.25” x 9.875”
1/2 VERTICAL 3.5” x 9.875”
1/3 SQUARE 4.75” x 4.75”
QUARTER PAGE 3.5” x 4.75”
1/2 HORIZONTAL 7.125” x 4.75”
We stand behind our products in every way. We want you to have a relationship with 435 Magazine that creates nothing less than 100 percent satisfaction. If at any time you feel we do not meet your marketing and advertising standards, you may cancel your schedule with no short rate fees applied.
COMPLIMENTARY CREATIVE SERVICES
The 435 Magazine advertising design staff provides professional and creative ad design assitance, layout,
more than one hour of work or more than three proofs are subject to a $75 per hour fee in increments of 15 minutes.
Ads should be submitted in PDF format. should be created with crop marks at a .333” offset. Fonts
Ads submitted in the following formats are unacceptable: Microsoft Word, Microsoft Publisher, Microsoft PowerPoint or any word processing program. 2014 Media Kit 435 Magazine P.O. Box 26823 Overland Park, KS 66225 435mag.com