Circulation - 435 Magazine

Circulation - 435 Magazine

Audience BIGGER AUDIENCE Than Any Other Kansas City Area Monthly 435 Readers Are Engaged Consumers With a combination paid and targeted circulatio...

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Audience

BIGGER AUDIENCE Than Any Other Kansas City Area Monthly

435 Readers Are Engaged Consumers

With a combination paid and targeted circulation covering regional lifstyle topics for Kansas City, 435 Magazine is the area’s defining authority on fine living. Our awardwinning combination of superb photography and compelling journalism has created the largest and most loyal audience of affluent readers in the area.

We deliver verified readers to our advertisers. To prove it, we open our records up to Circulation Verification Council (CVC), one of the most reliable audit services in the United States. CVC conducts audits for 4,900 newspaper and magazine editions nationwide, including large city/regional titles such as St. Louis Magazine, Baltimore, Seattle Met and San Diego Magazines.

Total Per-issue Readership

JOURNEY ONE MANPA'SLACHIAN TRAIL

Gender

ON THE AP

S Y E S C APE 5 DREAWMESTERN LAKES ON MID

AGA 435 M ZINE

d! e v r e s is

BIGGER THAN All Other Local Magazines

Male

Female

MAY 2013 VOL. 8 NO. 10

2014 Media Kit

Married

66%

10.8% (15-24)

8.4%

90.4%

FACT:

Many of our readers pay to read the magazine. This means that they have judged worthy of their time and investment.

24.9% (25-44)

CONSIDER THIS:

FACT:

435 Magazine reaches an audience with an average annual household income of $152,892.

BIGGER IS BETTER For Your Business - It Saves You Money Consumers have a bond with their favorite magazines. They trust what they see in their pages. This unique connection enhances the reader relationship with advertisers.

Widowed/ Separated/ Divorced (45-64)

es pancak termilk Rye's but

RESSES PROM DFOR ALL E OF THE LIFTHER A DAYHIN USE MO A KU O ME WN-HO THE DOORS OF RYE FLAV

Marital Status

29.2%

34% GS 24 THIN KC TO DOMINMER THIS SU

Age

More than 78% of our readers renew

Homeowners College and/or post grad degree

$158,623

69.5% Own a residence

maintained a truly

Average annual income

$381,797

76.3%

39.4% Some college

12.8%

- one of the highest rates in the industry. For more than eight years, the magazine

Earn more than $150,000/year

Average home value

62.5%

are involved in the livelihood and well being of

Homes with 3+ children

2014 Media Kit

Content

WHY OUR EDITORIAL INTEGRITY IS GOOD FOR YOUR BUSINESS

Advertisers cannot pay to be featured in 435 Magazine. Selling editorial space would destroy our legitimacy and integrity. It’s because of this credibility that our paid readership (subscription and newsstand sales) continues to grow every year.

High Impact Programs with Proven Results

EDITORIAL CALENDAR SECOND QUARTER

FIRST QUARTER JANUARY

FEBRUARY

MARCH

APRIL

BEST DOCTORS

CRAFT BEERS

REAL ESTATE

KC ROYALS

Fitness Guide

Wedding Planning AD CLOSE 12/27 MATERIALS DUE 1/2

Outdoor Living

Chic Week

AD CLOSE 1/24 MATERIALS DUE 1/29

AD CLOSE 2/28 MATERIALS DUE 3/5

AD CLOSE 12/1 MATERIALS DUE 12/5

of annual advertisers renew year after year.

2014 Media Kit

JUNE

101 THINGS TO DO

Retirement Communities AD CLOSE 3/28 MATERIALS DUE 4/2

Kids Camps AD CLOSE 4/25 MATERIALS DUE 5/1

FOURTH QUARTER

THIRD QUARTER

87%

MAY

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

CHEAP EATS

MOST FABULOUS

AUTUMN ESCAPES

BEST BARBECUE

COMFORT FOOD

BEST RESTAURANTS

Top Dentists

Private Schools

Fall Fashion

Shop Kansas City

Holiday Gift Guide

Holiday Gift Guide 2

AD CLOSE 6/2 MATERIALS DUE 6/5

AD CLOSE 6/27 MATERIALS DUE 7/2

AD CLOSE 8/1 MATERIALS DUE 8/5

AD CLOSE 8/29 MATERIALS DUE 9/3

AD CLOSE 9/26 MATERIALS DUE 10/1

AD CLOSE 10/29 MATERIALS DUE 11/3 2014 Media Kit

AUDITED DISTRIBUTION Circulation

STRATEGIC. PROVEN. VERIFIED. GROWING.

FACT:

30,000 average monthly copies

.02 Cents

Per Reader

based upon full page ad at 12 insertion rate

Our newsstand sales has grown

281%

over 2012.

CIRCULATION BREAKDOWN

24,000+

2,200+

mailed copies

newsstand copies

2,350

2,150+

event & public place copies

in-room hotel

Robust newsstand distribution and sales are key to

widespread market like Kansas City.

study the market strategically and implement effective initiatives that result in an active, affluent readership of consumers.

HOTELS (The original 5 zip codes)

435 Magazine look at things to do in and around town. 2,150

SUPERMARKETS Price Chopper Sun Fresh Hen House HyVee The Fresh Market Whole Foods Market

MASS MERCHANDISERS Target CVS Walgreens Costco

KANSAS CITY INTERNATIONAL AIRPORT 435 Magazine is displayed at all three terminals at the Kansas City International Airport (MCI). Visitors to Kansas City are exposed to the magazine at the prime checkout locations.

BOOKSTORES Barnes & Noble 2014 Media Kit

2014 Media Kit

Advertising Sizes & Rates

AD SIZES 1/3 Square Full Page

2/3 Vert.

1/3 Vert.

1/2 Vert. Quarter Page

FULL PAGE BLEED: 8.625” x 11.125” TRIM: 8.375” x 10.875” LIVE AREA: 7.875” x 10.375” 2 PAGE SPREAD BLEED: 17” x 11.125” TRIM: 16.75” x 10.875” LIVE AREA: 16.25” x 10.375”

2/3 VERTICAL 4.75” x 9.875” 1/3 VERTICAL 2.25” x 9.875”

1/2 Horizontal

1/2 VERTICAL 3.5” x 9.875”

1/3 SQUARE 4.75” x 4.75”

QUARTER PAGE 3.5” x 4.75”

1/2 HORIZONTAL 7.125” x 4.75”

SATISFACTION GUARANTEED

We stand behind our products in every way. We want you to have a relationship with 435 Magazine that creates nothing less than 100 percent satisfaction. If at any time you feel we do not meet your marketing and advertising standards, you may cancel your schedule with no short rate fees applied.

COMPLIMENTARY CREATIVE SERVICES

The 435 Magazine advertising design staff provides professional and creative ad design assitance, layout,

more than one hour of work or more than three proofs are subject to a $75 per hour fee in increments of 15 minutes.

AD SUBMISSIONS

Ads should be submitted in PDF format. should be created with crop marks at a .333” offset. Fonts

Ads submitted in the following formats are unacceptable: Microsoft Word, Microsoft Publisher, Microsoft PowerPoint or any word processing program. 2014 Media Kit 435 Magazine P.O. Box 26823 Overland Park, KS 66225 435mag.com