Digital Storytelling: Expanding the Life Cycle of a Story

Digital Storytelling: Expanding the Life Cycle of a Story

digital storytelling expanding the life cycle of a story the storytellers Rachel Erinn the life cycle of a story ideate i c create share e ...

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digital storytelling expanding the life cycle of a story

the storytellers

Rachel

Erinn

the life cycle of a story ideate

i

c

create share

e

s

preserve reuse

r

p

evaluate

where we began Started with a request + general interest Two staff at .30 FTE total Monthly news stories + Facebook

Beyond books: The real life of a Veterinary Medical Librarian

how we’ve grown Guiding principle: make VISIBLE the work of our library Well-rounded communications presence Wider audience

Librarian plays key role in patient care

life cycle: ideate

i

ideate - what is your story and why does it matter?

e

life cycle: ideate Get help with ideas and content Scan internal communication for ideas Look around you

i

s

p

e

life cycle: ideate Think in MPUs: Minimally Publishable Units Build off the work of others -

#ColorOurCollections #NMLM (National Medical Librarians Month)

Put it on a calendar Color our collections

i i

c c

s

p

r

life cycle: create

c

create - how do you transform your idea into a story?

e

life cycle: create Writing - Send a list of questions to the expert - Draft quotes for approval - Work with co-workers/students who express an interest - Use sharable documents to promote collaboration during the writing process (Google Docs)

i i

Turning 21 in the land of 10,000 lakes and almost as many breweries

c

life cycle: create Writing guidelines -

Keep it short (300 words +/-) Use subheadings to break text and highlight important thoughts Use short paragraphs Include a quote, if possible Use newspaper article style and tone

Nurse-midwifery collaboration comes full circle

i

c

life cycle: create Visuals -

Take your own - capture events as they happen Edit with free photo tools -

-

Use an image repository -

i

Picasa, Fotor, Pixlr

c

Pixabay Flickr

life cycle: create Visuals: Tools - Graphic design - Canva - Movies - Moovly

i

c

life cycle: share

s

share - what media outlets work for your story?

e

life cycle: share Consider the best media outlet Distribute the story in multiple ways Cross promote Share social media logins (it’s okay)

Health information on a stick: outreach at the Health Sciences Libraries

i

c

s

life cycle: share Boost reach with paid advertisement Content Management Tools -

i

IFTTT HootSuite TweetDeck Facebook Schedule

c

s

life cycle: preserve

p

preserve - how will you save your story for future use?

e

life cycle: preserve Build a collection of images Publish your work so you can promote it again in the future

r i

c

s

p

r

e

life cycle: reuse

r

reuse - how do you maximize your work for the greatest impact?

e

life cycle: reuse Reuse content however and whenever you possibly can

i

-

Social media (again)

-

Year in review videos

-

Annual/Bi-annual reports

-

Digital sinage

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Print marketing

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Promoting annual events

c

s

p

r

life cycle: reuse Repetition is okay! -

Reinforces message

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Just about when you are getting tired of your story, people are starting to hear your message

Support growing for the Minnesota Electronic Health Library

i

c

s

p

r

life cycle: evaluate

e

evaluate - what worked, what didn’t work?

e

life cycle: evaluate Consider communications an ongoing evolution Watch to see what works and what doesn’t Content monitoring tools -

TweetDeck Built-in tools -

i

c

Facebook Insights Twitter Analytics

s

p

r

e

life cycle: evaluate What we’re trying -

MailChimp for email/internal newsletter Twitter cards for increased engagement Templates for print marketing Style guides for branding (beyond fonts... think image filters)

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c c

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e

example one: drawing hearts in lattes Primary sources and the digital generation Emmie Miller, graduate student in the History of Science, Technology, and Medicine at the University of Minnesota, knows this first-hand. In a recent post in her departmental blog, she says, “One difficult thing about being an instructor today is the concern that students, distracted by their buzzing phones and binging Facebook apps, don’t care to learn because they’re preoccupied with what’s trending.” Miller took this challenge and used it to her benefit by asking her students in her Life on Earth: Perspectives on Biology class to bring primary sources into the digital age. Miller’s vision, “instead of steamed-milk hearts in their lattes, their phones would be full of images of century-old texts, complete with a usable hashtag, #Wangensteen.”

example one: drawing hearts in lattes i

= Curator Lois & Graduate Student Emmie

p

= Published story with Wordpress = Archived in Google Drive

c s

= Erinn worked with Emmie to get content

r

= Reused with #NMLM = Featured by UMatters Alumni Publication

= MPUs as a series of 3 stories = Published story with Wordpress = Shared story on social media = Distributed to AHC Newsletters

e

= Learned how to link series of posts

example two: stress busters Relax. It's finals time at the University of Minnesota: Libraries offering 'stress busters' to students in need of a study break By Maura Lerner Star Tribune

Like many schools, the university has rolled out an expanding array of “stress busters” at its busiest time of year, when some of the libraries stay open 24/7 to accommodate last-minute cramming. This year, students can get free chair massages at the Bio-Medical Library, pop bubble wrap and eat candy at the Natural Resources Library, take Star Wars-themed photos at Wilson Library and “stretch, meditate, pray, breathe, or listen to the sounds of nature” in Walter’s relaxation room — “No studying allowed!” says the library website. Photo Credit: Lela Navdi, Star Tribune

example two: stress busters i

= Edited stories from previous semesters

p

= Published story with Wordpress = Archived in Google Drive

c

= Rachel designed digital signage, posters, & social media posts = MPUs as before/during/after stories

r

s

= Published story with Wordpress

e

= Shared story on social media = Distributed to AHC Newsletters

= Reuse photos for promoting upcoming events = Featured by Star Tribune = Learned that sharing story across libraries increases visibility

example two: stress busters

telling your stories Think… Pair… Share… Exercise: identify local resources that can be leveraged for expanding the life cycles of your stories

Systematic Review Service supports researchers

what we aspire to...

what we aspire to...

q&a

follow us

News blog www.continuum.umn.edu/hsl

Websites hsl.lib.umn.edu/biomed hsl.lib.umn.edu/vetmed hsl.lib.umn.edu/wangensteen

instagram.com/umnlib

twitter.com/umnbiomedlib

facebook.com/umnbiomedlib

tools & resources Social Media: - facebook.com - twitter.com - instagram.com Blogs: - wordpress.com Photo Editing: - picasa.com - fotor.com - pixlr.com

Graphic Design & Movies: - canva.com - moovly.com Newsletters/Email: - mailchimp.com Photo/Image Repositories: - pixabay.com - flickr.com

Social Media Scheduling: - hootsuite.com (minimal fee) - tweetdeck.com - Facebook’s schedule feature - Shared calendar for editorial calendar Analytics: - analytics.twitter.com - Facebook’s analytics feature Promotion: - Facebook’s ads & boosted posts - Twitter cards

follow usus contact

Erinn Aspinall [email protected]

Rachel Hawkins [email protected]

slides & handouts at: z.umn.edu/digitalstories