Digital Transformation PARTNERING WITH - Digital Works Group

Digital Transformation PARTNERING WITH - Digital Works Group

EXIT GROW THINK MANAGE OPERATE Digital Transformation PERFORM MEASURE EXECUTE PARTNERING WITH DIGITAL WORKS CONSULTING IMPROVE ORGANISE 1 © 2013 D...

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EXIT

GROW THINK MANAGE OPERATE

Digital Transformation PERFORM MEASURE EXECUTE

PARTNERING WITH DIGITAL WORKS CONSULTING IMPROVE ORGANISE

1 © 2013 Digital Works Group. Proprietary and Confidential

www.digitalworksconsulting.com

WHO WE ARE

An expert business & IT consultancy focused on digital & mobile 2

© 2013 Digital Works Group. Proprietary and Confidential

Passionate about driving successful digital change & growth for our clients

www.digitalworksconsulting.com

YOUR NEEDS – Digital is changing your business The business environment is changing fast. Change wrought by the pace and complexity of digital adoption and creating fundamental changes in customer behaviour, challenging the traditional environment. Bringing significant opportunities for those who embrace and adapt; but real consequences for those who don’t…….

Payments

Payments Rewards/Vou chers

Shopping

Rewards/Vouch ers

DIGITAL ENVIRONMENT

Recommends

TRADITIONAL ENVIRONMENT

Benefits Invoicing

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Shopping

© 2013 Digital Works Group. Proprietary and Confidential

Recommends

Benefits Invoicing

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YOUR NEEDS – Digital is changing your business What unifies those who have been successful is managing the right change. Your business must adapt to (re) gain advantage over your competition and grasp the opportunity…

STAGE 1: DIGITAL ADOPTION

• Centralised Web Site • Data Analytics • Reporting • Aid’s Decision Making

STAGE 2: DIGITAL BUSINESS

STAGE 3: DIGITAL TRANSFORMATION

• Digital Single Customer View • CRM Driven Business • Data -> Info and Knowledge • Data leads decisions

Enabling new types of CREATIVITY AND INNOVATION where Digital is at your business’s heart, not just enhancing it

MAKE INNOVATION EASIER > GIVING YOU BACK YOUR ADVANTAGE 4

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YOUR NEEDS – Change the wheels while you’re rolling. While it is clear your business must adapt to the change, you need to manage it carefully in order to protect ongoing results...

THINK

Case for Change, Strategy, Joined-up Customer and Company approach, Innovation Proven Methodologies To assist the right change and innovation, at the right pace, across the whole organisation

Customer Clear definition of the right end-to-end customer experience. Optimising acquisition, upsell, retention, knowledge.

EXECUTE

Leadership Technical

Commercial/Programme

Skills to deliver the right technical and data change to enable innovation, improvements and knowledge across the business

Deep understanding of commercial needs. Ability to control to budget and time. Managing change without detrimentally effecting BAU

Stakeholder Management Managing the core team’s expectations. Take everyone along, develop and lead change in sympathy with business operations. At a sustainable and realistic rate of change which everyone can support.

People, Process and Operations Organisation wide innovation and change delivery, adopted by employees and customers alike.

Cultural Change Engineering a cultural shift so change and innovation is at the heart of behaviour

GROW 5

Creating an adaptive organisation capable of creativity and innovation, self regenerating and visionary

© 2013 Digital Works Group. Proprietary and Confidential

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WHAT WE BRING Expertise to help you effect your Digital Transformation from inception, through planning and development into execution and rollout

Proven Methodologies

Proven techniques to help innovate, adapt and grown. Both flexible and cost effective whilst ensuring business continuity and progressive change/adoption of new capabilities.

Keeping the core business in operation by incubating new innovations and capabilities in parallel.

Expertise & Talent

Deep trusted digital and operational expertise. Multi-sector. Multi-function. Multi-technology. Able to lead and manage the change as part of your business ensuring effective change.

Knowing how to get things done right & fast. Limiting the risk of costly deadends. Enhancing chances of success.

End-to-end Skills

Strategy, Product & Monetise, Technology, Project Management, Business Acceleration, Communications and HR. Supporting all stages of the think, execute and grow.

Providing proven leadership, advice and guidance, but able to fit around your existing team and add value in all areas.

Contacts & Partners

Extensive black books. Capabilities, prospects, channels. Domestic/international. Optimising products, delivery, monetisation, GTM, your organisation.

Able to connect you with the right skills and technology to support your innovation.

Right Spirit

Smaller and agile on purpose. Demonstrating the right culture. Passionate about your success. Commercially transparent and interactive. Good people to work with.

Making your lives easier, cost-effectively, from a trusted, ethical partner.

Talent

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© 2013 Digital Works Group. Proprietary and Confidential

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PROVEN METHODOLOGIES – Our approach Transform your business, be creative and innovative in the changing digital environment, but without negatively effecting your existing operations

CHANGE

INCUBATE

ACTIONS

PHASES

THINK DISCOVER • • • • • •

Strategise Analyse Assess Understand Research Engage

• • • • •

EXECUTE

SCOPE/DESIGN

PILOT/VALIDATE

IMPLEMENT/DEP LOY

Lead Design Develop Plan Build

• • • • •

• • • • •

Test Refine Stabilise Iterate Feedback

Manage Control Support Measure Embed

GROW

SUSTAIN AND ITERATE • • • • •

OPERATE • • • •

Handover Integrate Measure Audit Scale

Measure Manage Grow Innovate

OUTPUT

LEADERSHIP AND CONTROL • Confirm Strategic Objectives • Tech Strategy • Case for Change • Change Readiness • Org Structure • Stakeholder Analysis

• Systems/Business Requirements • Change Plan • Leadership Plan • Comms Plan • Training Plan • Risk Analysis • Cust Exp Design

• Reports • Training Material • Implementation Plan • Re-forecasts • Go/No go • Risk Reports

• • • • •

Project Progress Training Deliver Report Role Change Org Change

• Document • Implementation Review • Refine Operations • Refine Org

• KPI’s and Analytics • Ideation

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WHAT WE BRING - Experience Extensive market sector and digital technology knowledge allows to bridge between multiple industries and technical solutions. We look for the right solution for you, not the right solution for your industry.

Market Sector

Digital & Technical Areas

Telecoms

Mobile & Devices

Retail

Applications & Content Platforms

Financial Services

Social Media

Media | Entertainment | Gaming

Ecommerce & Marketplaces

Other: Automotive, Leisure, Utilities,

Payments

Gambling, Publishing, Agencies, Public Sector

Next Generation Networks (fixed line, mobile) Cloud Technologies (SaaS, PaaS, IaaS) ‘Big’ Data

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© 2013 Digital Works Group. Proprietary and Confidential

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WHAT WE BRING | End to End Services Able to define, enable and protect the correct customer and company experience. Support you through the full think, build, grow cycle or deliver fast acting improvements to a given pain-point.

EXECUTE

THINK

STRATEGY Growth & Transformation

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PRODUCT & MONETISE

TECHNOLOGY

© 2013 Digital Works Group. Proprietary and Confidential

GROW

PROJECT

ACCELERATE

SUPPORT

www.digitalworksconsulting.com

WHAT WE BRING – Contacts & Network NETWORKS

TELECOMS

FINANCIAL SERVICES & PAYMENTS

CORPORATES

PUBLISHING

ECOMMERCE

CLOUD & BIG DATA

OTHER

MOBILE

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© 2013 Digital Works Group. Proprietary and Confidential

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OUR PRICES This grid represents guidance on what we would typically charge for an involved, short-term project. Longer-term projects or those containing a mutual acceptable ‘performance’ element will be charged at a differing rate. We also offer ‘per project pricing’ where suitable. We promise to work hard with our clients to create commercials which work for both parties.

MD / Practice Director | £950 – 1500 / day Associate Director | £800 – 1200 / day Senior Consultant | £650 – 900 / day

Consultant | £500 – 650 / day Marketing Services | £250 / day | £35 / hour T&M: ex VAT & expenses

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© 2013 Digital Works Group. Proprietary and Confidential

www.digitalworksconsulting.com

OUR TEAM (SOME OF)

RICHARD MORECROFT Digital Transformation

ANDREW ‘SID’ SALMON Digital Growth

SUKI SANDHU Product & Monetise

ROB TOWNSEND Project Delivery

STRATIS SCLEPARIS Technology

ROB CONNELL Business Acceleration

Director 20 years senior digital experience

Director 20 years senior digital experience

Director 15 years senior digital experience

Director 16 years senior digital experience

Director 20 years senior digital experience

Director 20 years senior digital experience

   

    

 Gaming / Gambling  Telecoms

 Telecoms  Payments  E-com

 Telecoms  Media & Entertainment  Technical / Data solution providers (ICT/ERP/more)  Other (broadcast engineering, civil aviation)

   

Telecoms Mobile Mobile Financial Services Other (Media, Devices, M2M)

Telecoms E-com Payments Agencies Technical / Data / BI solution providers (SaaS)

Telecoms E-com | Retail Media & Entertainment Technical / Data / BI solution providers (SaaS)

+ PARTNERS 12

© 2013 Digital Works Group. Proprietary and Confidential

www.digitalworksconsulting.com

OUR GROUP

EXPERTISE

CREATE

MONEY

 Think  Execute  Grow

 Define  Select  Build

 Seed  Grow  Exit

THREE INTEGRATED BUSINESS UNITS SOLVING CRITICAL DIGITAL NEEDS 13

© 2013 Digital Works Group. Proprietary and Confidential

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OUR NUMBERS For further information, please contact:

Richard Morecroft Director – Digital Transformation

[email protected]

+44 7714 689796 www.linkedin.com/in/richardmorecroft

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© 2013 Digital Works Group. Proprietary and Confidential

www.digitalworksconsulting.com

EXIT

GROW THINK MANAGE OPERATE

PERFORM

What to know more?

MEASURE EXECUTE

Following slides are practice by practice expertise

IMPROVE ORGANISE

15 © 2013 Digital Works Group. Proprietary and Confidential

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WHAT WE BRING | Expertise in Digital Transformation Think & Manage Services - generating change and innovation. Regaining advantage, benefiting the top & bottom-lines…

Strategy, Planning, Control

Client Success

 Corporate Vision and Strategy

Digital Transformation at Ooredoo

 Transformational Strategy Development

 Ooredoo (formerly Qtel) is a full service Telco with over 90m customers across 17 different geographies.

 Change Leadership & Program Management  Customer journey mapping and end-toend service execution  Concept Innovation  Technical Change and Management  People, Organization, Cultural change  Operations enhancement  Business intelligence and reporting  Innovation to change methodology  Workshop facilitation – strategy | innovation | other  Research & insight services 16

© 2014 Digital Works Group. Proprietary and Confidential

 The challenge was to transform the business through the development of new innovative business lines, without negatively effecting existing operations.  Using proven innovation methodologies, where an in-house “incubation” team was set-up to strategize, scope, pilot, deploy and operate these new services.  Several new business lines were piloted and successfully launched. All continue to grow, with Mobile Money being a particular success, reaching over 1m subscribers in less that a year.

Created a strategic vision and a new business unit within Qtel…...managed a very complex, cross business initiative in rapid timescales… strong ability to manage issues and interaction with stakeholders in a culturally diverse environment www.digitalworksconsulting.com

WHAT WE BRING | Expertise in Product & Monetise Execution Services - maximizing product, proposition, conversion, monetization & IP capabilities…

Product Innovation & Monetization

Client Success New Product Innovation at eBay.

 New product development & innovation  Product and proposition management  Business Analysis and requirements development  Supplier and procurement management  User interface | UX  Pricing strategy > Subscription | Transaction | Advertising | Affiliate  Go to market planning for propositions, products & solutions



Proven methodologies for digital products – domain planning, multivariant testing, use-case to agile methods, and more…

 Interim management | handover mentoring | talent sourcing 17

© 2014 Digital Works Group. Proprietary and Confidential

 The World’s Online Marketplace® with a global customer base of 233 million.  With a needed to establish an European internal centre of excellence to explore, develop and open up new opportunities in digital marketing and merchandising for their marketplace business they looked to DWC.  Involved developing the first wave of new marketing technology with the development agency and the internal clients in the eBay Marketplaces business in London, DWC was also tasked defining the remit and talent growth of the new function.

With just a top-level project brief, DWC capably identified and prioritised the right problems to solve for, designed implementable solutions and managed virtual teams to deliver on time and to budget. Global Product Director, eBay

www.digitalworksconsulting.com

WHAT WE BRING | Expertise in Digital Technology Execution Services - optimizing technology strategy, teams and methods to enable growth, innovation and efficiency…

Strategy, Teams, Methods, Due-Diligence

Client Success

 Information & Data Management Strategy

Technical Audit & Planning at Seatwave

 Systems Architecture Strategy  Vendor Selection and Procurement  Technical Due Diligence for acquisition  Technical Organisation, Structure & Culture optimisation. Interim Leadership (CIO/CTO)  Tools and Methods Consultation  CTO interim management | handover mentoring | talent sourcing  Proven methodologies for digital platforms

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© 2014 Digital Works Group. Proprietary and Confidential

 Seatwave is a market leader in the secondary ticketing marketplace.  Through incremental development, it found the result of that was impacting user experience and losing them customers.  Digital Works Consulting were brought in to conduct a process audit across both the technical and customer teams.

An excellent solution to our needs. On time, cost-effective, with full buy-in. COO, Seatwave

 The result was a set of recommendations at a process and architecture level. Blended to provide immediate benefit, as well as a longer-term ‘aim for’ view.

www.digitalworksconsulting.com

WHAT WE BRING | Expertise in Project Management Execution Services – establishing advantage through the delivery of the right activities at pace…

Program, Project, PMO

Client Sucess

 Program management – technical / business change

Project turnaround at Kalixa

 Project management – technical / business change  Project governance audit and process reengineering  Portfolio management | prioritisation  Project Management Office setup  Project audits | turnaround  Proven methodologies for digital projects – agile, hybrid, PMO at pace  Contract | interim assistance

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© 2014 Digital Works Group. Proprietary and Confidential

 A fast-growing emerging payments business, engaged us to bring to market an innovative mobile point-of-sale solution, 'Kalixa Pro’.  While the Kalixa core team were the undoubted experts in payments, they needed some assistance in defining and delivering this new product.

 We provided expertise to bring structure and experience to how the new product was defined, delivered and handed over into in-life operation.  Delivered: from a blank piece of paper to a new mPOS product in customers’ hands in 8 months.

Really impressed with DWC whilst working with them on Kalixa Pro. They did a fantastic job of rallying the troops, against a sometimes very challenging backdrop, and simply getting stuff done . Head of Marketing, Kalixa www.digitalworksconsulting.com

WHAT WE BRING | Expertise in Business Acceleration Growth Services - designed to accelerate your business in brand, channel and other GTM areas…

GTM, Sales & Marketing

Client Sucess

 Go to market planning & execution

Internationalization at Ukash.

 Sales and business development  Channel partnership construction  International selection | expansion  Commercial management  Great value Marketing services:  Insight | Blogging | SEO / PPC | CRM management | Lead generation | Email marketing | Event support

 Proven methodologies for digital growth – internationalisation, sales planning, social & video  Interim management | handover mentoring | talent sourcing

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© 2014 Digital Works Group. Proprietary and Confidential

 A market leading alternative payments solution provider, looked to DWC to assist it in its international expansion planning.  The challenge was to target those countries that offered the greatest & most rapid return on investment, while working within the confines of limited resources.  After a three month period, DWC provided an analysis solution which did just that, while re-engineering the market entry process to speed return.

Digital Works Consulting worked well in our company, arriving to take a complex and disjointed process into a structured one that was bought into across the company, and now used to deliver smart results ongoing. Commercial Director, Ukash

www.digitalworksconsulting.com