Duracell Obelix a success story Duracell Obelix a success story

Duracell Obelix a success story Duracell Obelix a success story

Duracell Obelix a success story Peter Scholl R&D Project Manager 26.11.09 The companies The companies • • • Van Genechten Packaging is Europe’s ...

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Duracell Obelix a success story Peter Scholl R&D Project Manager

26.11.09

The companies

The companies • • •

Van Genechten Packaging is Europe’s largest independent folding carton producer Family owned - 175th anniversary 9 converting plants, 1 extrusion site and 1 automation service company

Other battery packs

Other battery packs

Before Obelix...

Project „Obelix“ - Development of new packaging concepts for automatized packaging - Design study on size AA - Key Requirements: - Easy to open / reclose - Dispensing of single batteries - Compactness - Visibility - Environmentally friendly - Good theft protection / tamper evidence - Big display area for additional information

First ideas: Pocket pack

First ideas: snap-pack

First ideas: D-Click

First ideas: gallery pack

First ideas: gravity pack

Possible formations

Shelf impact

The solution: D-Click

The solution

The solution

The solution

The solution

Key Requirements: Easy to open / reclose Dispensing of single batteries Visibility (see how many batteries are left in the pack) -> Windows Compactness Environmentally friendly (just one material, no plastic) Theft protection / tamper evidence Big display area

Thank you!