FACT SHEET

FACT SHEET

As of: December 30, 2017 FACT SHEET COMPANY PROFILE MANAGEMENT BOARD Zalando (https://corporate.zalando.com) is Europe’s leading online fashion pla...

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As of: December 30, 2017

FACT SHEET COMPANY PROFILE

MANAGEMENT BOARD

Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of almost 2,000 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with four centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe, supported by warehouses in Northern Italy, France and Sweden with a focus on local customer needs. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract about 200 million visits per month. In the third quarter of 2017, 72 percent of traffic came from mobile devices, resulting in 22.2 million active customers by the end of the quarter.

Robert Gentz

David Schneider

Rubin Ritter

SUPERVISORY BOARD

Key Highlights

Alexander Samwer

Dominik Asam

Shanna Prevé

Anders Holch Povlsen

Beate Siert

Dylan Ross

Jørgen Madsen Lindemann

Konrad Schäfers

Lothar Lanz (Chair)

Large and growing addressable market, with goal to grow from 1% market share to 5%+ (=€20bn revenues)

SHARE PRICE INFORMATION

Leading European online platform for fashion with >2bn visits per year (70% coming from mobile devices, >22m active customers

ISIN

DE000ZAL1111

Preferred partner for fashion brands, being their digital strategy

WKN

ZAL111

Best-in-class e-commerce logistics infrastructure and technology team

Share type

Ordinary

Attractive financial profile: 20-25% revenue growth, solid profitability, strong capital base

Bloomberg Code

ZAL:GR

Reuters Code

ZALG.F

Ticker

ZAL

Branch

eCommerce

Index

Stoxx Europe 600, MSCI Germany Index, MDax (2,7% share*)

EUR

Segment

Prime Standard

38.89

Last Dividend

0.00 EUR (for 2016)

29.17

No. of shares

247,384,898

Market Cap (basic)

EUR 10.91 bn

52 week high

46.49 EUR

52 week low

34.92 EUR

Stock exchanges

Prime Standard in Frankfurt; open market in BerlinBremen, Dusseldorf, Hamburg, Hannover, Munich and Stuttgart

SHARE CHART

19.44 9.72 2015

2016

Volume

2017

Quotes increased

Quotes decreased shares

*Average October 2017

16 mn 8 mn

SHAREHOLDER STRUCTURE

0

Ultimate Shareholder1

CALENDAR

Ownership

Verdere S.à.r.l. (Kinnevik)

31.70%

Bestseller Handels B.V. (Anders Holch Povlsen)

10.09%

Baillie Gifford & Co

6.86%

Zerena GmbH (Global Founders)

4.99%

January, 2018

Q4/2017 Trading Update

Tengelmann Verwaltungs- und Beteiligungs GmbH

4.98%

Mar 01, 2018

Publication annual financial report

Founders 2

3.70%

May 08, 2018

Publication quarterly statement (call-date Q1)

Vanguard World Funds2

3.02%

May 23, 2018

Annual General Meeting

Allianz Global Investors GmbH

Aug 07, 2018

Publication half-yearly financial report

Public free float 3

Nov 06, 2018

Publication quarterly statement (call-date Q3)

1: Voting rights held directly or by a subsidiary. The overview reflects the notifications pursuant to sec. 21 WpHG ("BaFin-notifications") and sec. 26a WpHG (change in total voting rights) received by Zalando SE as of 28 September 2017 2: Aggregate shareholding of the founders 3: Free float calculated as total less BaFin filings and founders' stake

Zalando SE Zalando SE

3.02% 31.63%

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As of: December 30, 2017

FACT SHEET FINANCIAL INFORMATION EUR m Revenue % growth Cost of Sales Gross Profit % margin Selling and Distribution Costs Administrative Expenses Other Operating Income Other Operating Expenses EBIT % margin Net Financial Result EBT % margin Income and Other Tax Net Income % margin Depreciation & Amortization EBITDA % margin Equity-settled Share Based Compensation (SBC) Adjusted EBIT (before SBC) % margin Adjusted EBITDA (before SBC) % margin

2015

Q1/16

Q2/16

Q3/16

2,958.2 33.6% (1,624.0) 1,334.1 45.1% (1,118.9) (129.0) 10.2 (7.0) 89.6 3.0% (3.0) 86.6 2.9% 34.9 121.5 4.1% 34.2 123.8 4.2% 17.9 107.5 3.6% 141.7 4.8%

796.1 23.7% (462.7) 333.4 41.9% (277.2) (40.6) 1.5 (0.7) 16.4 2.1% (6.2) 10.3 1.3% (5.7) 4.6 0.6% 9.1 25.5 3.2% 3.8 20.2 2.5% 29.3 3.7%

916.4 25.0% (483.2) 433.3 47.3% (310.0) (48.9) 3.5 (0.7) 77.2 8.4% 1.7 78.9 8.6% (28.0) 50.9 5.6% 10.1 87.3 9.5% 3.7 80.9 8.8% 91.0 9.9%

834.8 17.1% (490.6) 344.3 41.2% (283.1) (48.7) 1.3 (1.1) 12.7 1.5% (3.3) 9.4 1.1% (4.4) 5.0 0.6% 11.1 23.8 2.9% 6.8 19.5 2.3% 30.6 3.7%

2015 1,656.4 57.1% 17.9 55.3 3.1 67.8 26% 12%

Q1/16 479.5 62.3% 18.4 15.6 3.2 66.5 24% 10%

Q2/16 480.2 64.7% 18.8 17.5 3.3 66.2 23% 10%

Q3/16 468.6 67.0% 19.2 16.4 3.4 62.8 24% 10%

2016

Q1/17

Q2/17

Q3/17

1,091.6 3,639.0 25.7% 23.0% (593.1) (2,029.6) 498.4 1,609.4 45.7% 44.2% (353.5) (1,223.7) (53.1) (191.3) 10.4 16.7 (1.6) (4.1) 100.7 207.0 9.2% 5.7% (6.3) (14.1) 94.4 192.9 8.6% 5.3% (34.4) (72.5) 60.0 120.5 5.5% 3.3% 17.8 48.2 118.5 255.2 10.9% 7.0% 5.6 19.9 95.6 216.3 8.8% 5.9% 113.4 264.5 10.4% 7.3%

Q4/16

980.2 23.1% (574.8) 405.4 41.4% (339.2) (52.8) 2.7 (1.1) 14.9 1.5% (3.6) 11.3 1.2% (6.2) 5.1 0.5% 12.6 27.5 2.8% 5.4 20.3 2.1% 32.8 3.4%

1,100.5 21.5% (585.0) 515.5 46.8% (377.7) (60.4) 1.5 (2.7) 76.3 6.9% (2.3) 74.0 6.7% (26.5) 47.4 4.3% 13.6 89.8 8.2% 5.5 81.8 7.4% 95.3 8.7%

1,074.7 28.7% (636.2) 438.5 40.8% (384.0) (62.6) 3.2 (1.0) (5.9) (0.5%) (3.7) (9.6) (0.9%) (1.5) (11.1) (1.0%) 15.2 9.4 0.9% 6.3 0.4 0.0% 15.7 1.5%

2016 1,991.6 65.6% 19.9 69.2 3.5 66.6 23% 10%

Q1/17 617.6 68.8% 20.4 19.9 3.6 63.0 25% 9%

Q2/17 595.2 69.7% 21.2 22.2 3.7 64.5 27% 7%

Q3/17 615.8 71.8% 22.2 22.5 3.8 62.0 27% 8%

KEY FINANCIAL INDICATORS Site Visits (m)1 Mobile Visit Share (in % of Site Visits)2 Active Customers (m)3 Number of Orders (m)4 Average Orders per Active Customer Average Basket Size (in EUR)5 Adjusted Fulfillment Costs (% of Revenue) 6 Adjusted Marketing Costs (% of Revenue) 7

Q4/16 563.2 68.1% 19.9 19.6 3.5 70.2 22% 10%

SEGMENTAL FINANCIAL INFORMATION EUR m Revenue DACH Rest of Europe Other As % of Total DACH Rest of Europe Other Segment Revenue Growth DACH Rest of Europe Other EBIT DACH Rest of Europe Other % EBIT Margin DACH Rest of Europe Other Adjusted EBIT (before SBC) DACH Rest of Europe Other % Adjusted EBIT Margin (before SBC) DACH Rest of Europe Other

Zalando SE

2015

Q1/16

Q2/16

Q3/16

Q4/16

2016

Q1/17

Q2/17

Q3/17

2,958.2 1,580.1 1,211.6 166.5

796.1 405.8 334.5 55.8

916.4 471.4 383.2 61.8

834.8 407.1 374.0 53.7

1,091.6 529.4 478.4 83.8

3,639.0 1,813.8 1,570.2 255.1

980.2 475.0 428.3 76.9

1,100.5 542.9 469.8 87.8

1,074.7 497.7 489.7 87.2

53.4% 41.0% 5.6% 33.6% 28.0% 40.5% 41.8% 89.6 92.2 (10.2) 7.5 3.0% 5.8% (0.8%) 4.5% 107.5 101.9 (3.3) 8.9 3.6% 6.4% (0.3%) 5.3%

51.0% 42.0% 7.0% 23.7% 16.9% 26.3% 76.9% 16.4 37.4 (18.5) (2.4) 2.1% 9.2% (5.5%) (4.4%) 20.2 39.3 (17.0) (2.1) 2.5% 9.7% (5.1%) (3.7%)

51.4% 41.8% 6.7% 25.0% 14.7% 34.3% 68.9% 77.2 63.8 14.4 (1.0) 8.4% 13.5% 3.8% (1.6%) 80.9 65.7 15.9 (0.6) 8.8% 13.9% 4.1% (1.0%)

48.8% 44.8% 6.4% 17.1% 9.7% 24.3% 30.8% 12.7 38.1 (20.8) (4.5) 1.5% 9.3% (5.6%) (8.5%) 19.5 41.4 (17.9) (4.0) 2.3% 10.2% (4.8%) (7.4%)

48.5% 43.8% 7.7% 25.7% 17.5% 32.7% 46.2% 100.7 82.2 18.7 (0.2) 9.2% 15.5% 3.9% (0.2%) 95.6 80.0 15.7 (0.1) 8.8% 15.1% 3.3% (0.1%)

49.8% 43.1% 7.0% 23.0% 14.8% 29.6% 53.2% 207.0 221.4 (6.2) (8.1) 5.7% 12.2% (0.4%) (3.2%) 216.3 226.3 (3.3) (6.7) 5.9% 12.5% (0.2%) (2.6%)

48.5% 43.7% 7.8% 23.1% 17.0% 28.0% 37.8% 14.9 32.8 (21.4) 3.4 1.5% 6.9% (5.0%) 4.4% 20.3 35.5 (19.1) 3.9 2.1% 7.5% (4.5%) 5.1%

49.3% 42.7% 8.0% 20.1% 15.2% 22.6% 42.1% 76.3 54.0 15.0 7.3 6.9% 9.9% 3.2% 8.3% 81.8 56.7 17.3 7.8 7.4% 10.4% 3.7% 8.8%

46.3% 45.6% 8.1% 28.7% 22.3% 30.9% 62.5% (5.9) 12.8 (19.1) 0.4 (0.5%) 2.6% (3.9%) 0.5% 0.4 15.7 (16.2) 0.9 0.0% 3.2% (3.3%) 1.1%

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As of: December 30, 2017

FACT SHEET BALANCE SHEET EUR m

2015

Q1/16

Q2/16

Q3/16

2016

Q1/17

Q2/17

Q3/17

Total Non-Current Assets Property, Plant and Equipment Other Financial Assets

253.1 128.2 25.0

264.8 136.6 24.1

323.4 169.4 38.7

364.7 203.0 39.6

392.6 243.0 44.1

456.6 300.3 43.8

527.6 331.8 22.1

567.4 352.2 27.2

3.5 96.3

3.3 100.8

3.6 111.6

3.3 118.9

3.0 102.5

2.8 109.7

2.6 171.0

2.3 185.8

1,863.5 493.5 149.7

1,931.6 590.4 162.8

1,878.6 445.3 164.4

2,113.2 620.9 167.4

2,145.6 576.9 216.0

2,230.5 718.7 231.4

2,182.9 663.4 247.0

2,435.9 859.3 260.1

244.0 976.2

237.2 941.2

233.0 1,035.9

348.5 976.4

380.0 972.6

330.5 949.9

297.0 975.1

231.9 1,084.6

Total Assets Total Equity Issued capital

2,116.5 1,271.4 247.0

2,196.4 1,278.3 247.0

2,202.0 1,332.5 247.1

2,477.9 1,342.9 247.2

2,538.2 1,407.5 247.2

2,687.0 1,415.1 247.2

2,710.5 1,473.6 247.3

3,003.4 1,474.9 247.3

Capital Reserves Retained Earnings

1,140.9 1.4

1,144.7 (0.1)

1,148.9 (0.9)

1,156.1 (2.9)

1,161.0 (2.4)

1,166.4 (5.3)

1,171.7 (0.6)

1,178.0 5.7

Accumulated Gain Minority Interests Total Non-Current Liabilities

(118.0) 0.0 31.3

(113.4) 0.0 29.6

(62.5) 0.0 29.0

(57.5) 0.0 30.5

(0.6) 0.0 32.5

6.8 0.0 29.5

54.6 0.0 55.8

44.2 (0.3) 60.0

Financial Liabilities Other Non-Current Liabilities Total Current Liabilities

14.4 16.9 813.8

13.6 16.0 888.4

12.8 16.2 840.5

12.0 18.5 1,104.5

11.2 21.4 1,098.2

10.5 19.0 1,242.5

9.8 45.9 1,181.1

8.9 51.1 1,468.5

Trade Payables and Similar Obligations Other Current Liabilities

645.8 168.0

737.7 150.8

675.3 165.2

946.2 158.3

920.5 177.7

1,047.9 194.6

947.3 233.8

1,234.7 233.7

2,116.5 (2.6)

2,196.4 15.5

2,202.0 (65.5)

2,477.9 (157.9)

2,538.2 (127.6)

2,687.0 (97.7)

2,710.5 (37.0)

3,003.4 (115.3)

Non-Financial Assets Other Non-Current Assets Total Current Assets Inventories Trade and Other Receivables Other Assets8 Cash and Cash Equivalents8

Total Equity & Liabilities Net Working Capital

CASH FLOW STATEMENT EUR m

2015

2016

Q3/16

Q3/17

YTD/17

Net Income Non-Cash Expenses from Share-Based Payments Cash paid for settlement of Claims from Share-Based Payments

121.5 17.9 (2.3)

120.5 19.9 0.0

5.0 6.8 0.0

(11.1) 6.3 0.0

41.5 17.2 0.0

Depreciation Income Taxes

34.2 (34.9)

48.2 72.5

11.1 4.4

15.2 1.5

41.4 34.2

(0.0) (0.5) (1.0) (154.2)

(33.8) 0.1 1.2 (147.4)

(4.6) 1.1 0.3 (178.6)

(15.1) 0.1 (1.1) (209.1)

(34.5) (0.1) 1.9 (312.9)

154.9 (16.2) 119.4 (60.0) (16.8)

264.3 (69.7) 275.8 (181.7) (30.4)

264.7 (47.3) 63.0 (47.7) 0.0

287.0 18.6 92.3 (45.7) (6.7)

312.3 53.7 154.7 (175.6) (33.4)

(155.0) 35.3 (196.5) 6.4 (1.7)

(65.0) 0.0 (277.1) 1.1 (0.7)

(75.0) 0.0 (122.7) 0.6 0.0

70.0 2.7 20.3 0.0 0.0

160.0 10.4 (38.6) 0.6 (0.7)

(3.2) 1.5 (75.7)

(3.2) (2.9) (4.1)

(0.8) (0.2) (60.0)

(0.5) (0.5) 112.0

(2.2) (2.3) 113.8

0.9

0.5

0.5

(2.5)

(1.8)

Income Taxes Paid, Less Refunds Change in Provisions Other Non-Cash Income Change in Inventories and Receivables Change in Trade Liabilities Change in Other Assets / Other Liabilities Cash Flow from Operating Activities Payments for Investments in Fixed and Intangible Assets Payments for Acquisitions Cash Paid for Investments in Term Deposits Change in Restricted Cash Cash Flow from Investing Activities Payments Received from Capital Increases Repurchase of treasury shares Cash Repayments of Loans Cash Flow from Financing Activities Change in Cash and Cash Equivalents Effect of exchange rate on cash and cash equivalents

1 2 3 4 5 6 7 8

Site Visits defined as the number of series of page requests from the same uniquely identified client at Zalando, including website, m.site and apps in the measurement period. A visit is considered ended when no requests have been recorded in more than 30 minutes. Mobile is defined as tablets, mobile site and apps. Active Customers defined as the number of customers placing at least one order in the last twelve months in the measurement period irrespective of cancellations or returns. Number of Orders defined as the number of customer orders placed in the measurement period irrespective of cancellations or returns. An order is counted on the day the customer places the order. Orders placed and orders delivered may differ due to orders that are in transit at the end of the measurement period or have been cancelled. Average Basket Size defined as the transactional revenue (incl. VAT and transactional volume of Partner Program) after cancellations or returns divided by the number of orders. Fulfillment Cost Ratio defined as fulfillment cost as a proportion of revenue in the measurement period. Fulfillment costs mainly include logistics, content creation, service and payment expenses, as well as allocated overhead. costs. Fulfillment costs therefore comprises all selling and distribution costs, except for marketing costs. All numbers shown excluding equity-settled SBC costs. Marketing Cost Ratio defined as marketing cost as a proportion of revenue in the measurement period. Marketing cost mainly consists of advertising expenses including search engine marketing, television, online display and other marketing channels as well as allocated overhead cost. All numbers shown excluding equity-settled SBC costs. Other assets includes investments into short-term deposits of €220m, which are not listed under Cash and Cash Equivalents due to their maturity of more than 3 but less than 12 months.

Zalando SE

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