Financial Services Communications Specialists - BackBay

Financial Services Communications Specialists - BackBay

Financial Services Communications Specialists Building Brands | Driving Growth It all starts with the brand. To stand out in today’s crowded marketpl...

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Financial Services Communications Specialists Building Brands | Driving Growth

It all starts with the brand. To stand out in today’s crowded marketplace, financial services companies need a brand that is clear and compelling. BackBay helps financial services firms build unique brands through research, positioning, design, and strategic integrated marketing programs. Integrated content-driven marketing campaigns are more important than ever. They provide consistency of brand message across multiple print and digital mediums and underscore expertise.

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The heart of our mission is helping our clients tell their stories. As a specialist in working with financial services firms, BackBay has a deep understanding of the industry and is able to help clients identify and articulate their key differentiators and value propositions. We then capture and convey those attributes through compelling content and utilize a full complement of integrated advertising, branding, content marketing, public relations, social media and website development services.

SECTORS •P  rivate Equity and Venture Capital • Financial Technology • Investment Management • Banking and Consulting

About BackBay Communications BackBay Communications is a financial services public relations and integrated marketing agency. BackBay offers a unique combination of content, creativity and multi-channel distribution. Our services include public relations, thought leadership content marketing, branding, advertising, website development, marketing materials, videos and social media. Our clients include a range of financial services companies including those in investment management, private equity and financial technology. BackBay is highly regarded for its thought leadership initiatives and relationships with the major business media. BackBay has offices in Boston and London, and agency partnerships around the world. Please contact us to discuss your business and marketing goals at [email protected] www.BackBayCommunications.com. CLIENT EXPERIENCE PRIVATE EQUITY AND VENTURE CAPITAL Adveq Adykai Ventures AEA Partners Align Capital Partners Audax Group Baird Capital Black Canyon Capital Brazos Equity Partners Bregal Partners Bregal Sagemount CenterOak Partners Constitution Capital Partners Courage Capital Evanston Capital Management Globalturk Capital

Graycliff Partners Hancock Capital Management HarbourVest Partners J.W. Childs Associates Lineage Capital Merced Partners Monroe Capital Nautic Partners Pamlico Capital Parallel49 Equity Partners Group Permira Quad-C Management Ridgemont Equity Partners

River Associates The Riverside Company Salus Capital Partners SFW Capital Sheridan Capital Shore Capital SK Capital Partners Stellus Capital Sterling Group Sun Capital Partners Swander Pace Capital TA Associates Thompson Street Capital Partners Trive Capital

FINANCIAL TECHNOLOGY

INVESTMENT MANAGEMENT

BANKING AND CONSULTING

AFEX Altvia Solutions Bluefin Payment Systems Capco Delta Data Eagle Investment Systems Equinoxe Fund Administration iQuantifi ITG/Majestic Research Lava Trading Linedata Merrill DataSite MyVest RavenPack StarCompliance Software Top-Q Software

Adams Funds Advisors Asset Management Athena Capital Advisors Ativo Capital BNY Mellon Boston Partners Fiduciary Trust Company Galapagos Partners IRON Financial

ACG Global CPCU Society Consensus Advisors Edwards Wildman Grant Thornton Karen Clark & Company Murray Devine Opimas TD Bank WeiserMazars William Blair

CONTACT

BackBayCommunications.com

PARTNERS The Economist HBS VCPE Conference Northeastern CAIS PitchBook SuperReturn

TSAM/Osney Media Wharton Private Equity Conference Yale School of Management PE & VC Symposium

Bill Haynes, President and CEO

Stephen Fishleigh, Director

617-391-0790

+44 (0) 203 475 7552

b[email protected]

[email protected]

20 Park Plaza, Suite 801

14-16 Great Chapel Street

Boston, MA 02116

London, W1F 8FL

BOSTON

LONDON