Senegal market overview 2 0 1 0 1 Mobile market In June 2 0 1 0 , t here were t hree mobile net work operat ors in Senegal: 1 . Sonat el Mobiles, which holds 6 3 per cent of t he market share. Sonat el Mobiles operat es under t he brand name of Orange, and it s st rat egic part ner France Telecom owns 4 2 .3 % of Sonat el. 2 . Sent el, which holds 3 2.7 per cent of t he market share. Sent el is part of t he Millicom Int ernat ional Cellular ( MIC) group, and since 2 0 0 5 operat es under t he brand name of Tigo. 3 . Expresso, which holds 4 .3 per cent of t he market share. Expresso is part of Sudat el Telecom Group. The percent age of t he populat ion covered by a mobile cellular signal has been relat ively high, at around 8 5 per cent , since 2 0 0 3 . It reached 8 7 per cent in early 2010. Senegal, which is a UN-designat ed Least Developed Count ry ( LDC) , has wit nessed st rong growt h in t erms of mobile cellular penet rat ion rat es. Mobile cellular penet rat ion has increased f rom about t en per cent in early 2 0 0 5 , t o over 6 0 per cent by mid-2 0 1 0 . The count ry’s end-2 0 0 9 penet rat ion level of 55 per cent placed t he count ry just below t he developing count ry average of 5 7 .9 per cent , but well above t he Af rican average of 3 7 .5 per cent . Senegal’s mobile penet rat ion rat e is more t han t wice as high as t he LDC average mobile penet rat ion rat e ( which st ood at 2 5 per cent at end 2 0 0 9 ) .
The inf ormat ion provided in t his overview is based on ITU’s World Telecommunicat ion/ ICT Indicat ors dat abase, and inf ormat ion provided and published by t he regulat ory aut horit y of Senegal, ARTP. In part icular, 2 0 1 0 dat a ref er t o t he ARTP’s observat ories ( see: www.art psenegal.org/ page_ int er.php?idmenu=7 &id=1 0 1 2 6 ) and t he household dat a ref er t o t he “ Enquêt e Nat ionale sur les Technologies de l’Inf ormat ion et de la Communicat ion au Sénégal ( ENTICS, 2 0 0 9 ) . Rapport de Synt hèse des Résult at s. Present é par L’Agence Nat ionale de la St at ist ique et de la Démographie ( ANSD) . Janvier 2 0 1 0 .“
The roughly 7 .5 million mobile cellular subscript ions in Senegal are almost exclusively pre-paid, wit h post -paid subscript ions account ing f or less t han one per cent . A 2 0 0 9 household survey carried out by Senegal’s nat ional st at ist ical of f ice ( l’Agence Nat ionale de la St at ist ique et de la Démographie ( ANSD) ) , showed t hat by t he t hird quart er of 2 0 0 9 , over 8 0 per cent of all households had a mobile cellular t elephone.
Int ernet and broadband market Senegal’s f ixed broadband market has grown st eadily over t he past f ive years, f rom f ewer t han 1 0 ’0 0 0 f ixed broadband subscript ions t o almost 7 5 ’00 0 subscript ions by June 2 0 1 0 . In 2 0 0 9 , t he count ry’s penet rat ion level st ood at some 0 .5 per cent , compared t o 0 .1 per cent f or Af rica overall. Ninet y-eight per cent of all of Senegal’s f ixed Int ernet subscript ions are broadband, based almost exclusively on DSL t echnology. Of t hose households wit h Int ernet access, 9 0 per cent have a Sonat el subscript ion. Alt hough one of t he mobile cellular operat ors ( Expresso) has been grant ed a 3 G license, services were not commercially available unt il end 2 0 0 9 , so users have relied on f ixed broadband access f or high-speed Int ernet access. The wireless broadband market is expect ed t o develop in t he near f ut ure, wit h Expresso recent ly announcing t he launch of t he count ry’s f irst 3 G+ service. In
int ernat ional
det ermining t he quant it y and qualit y of Int ernet services – more t han doubled bet ween 2 0 0 7 and 2 0 0 9 , f rom 1 .7 gigabyt e per second ( GBps) , t o 4 .7 GBps. In Af rica, Senegal ranks t hird in t erms of t he amount of Int ernat ional Int ernet bandwidt h available per inhabit ant .
The number of Int ernet users in Senegal reached around 7 .4 per cent by end 2 0 0 9 , compared wit h 8 .8 per cent f or Af rica and 1 8 per cent in developing count ries. The ANSD’s household survey showed t hat 4 per cent of Senegal’s households have Int ernet access at home, and t hat some 8 0 per cent of Int ernet users access t he Int ernet out side t he home.
Fixed line market
Two operat ors, Sonat el and Expresso, have been licensed t o of f er f ixed-line services but t he market is dominat ed by Sonat el, which held over 9 0 per cent of t he market by end 2 0 0 9 . Fixed t elephone line penet rat ion in Senegal has hovered st eady at around t wo per cent over t he past t en years. Out of t he 28 0 ’0 0 0 f ixed t elephone lines, 7 7 .1 are resident ial lines, 2 1 .8 are business lines and 1 .2 per cent are used t o provide public t elephone access.