In This Issue - Regina Chamber of Commerce

In This Issue - Regina Chamber of Commerce

ChamberLink The Official Business Magazine of the Regina & District Chamber of Commerce In This Issue NAIG 2014 business support ABORIGINAL ENTREPR...

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ChamberLink

The Official Business Magazine of the Regina & District Chamber of Commerce

In This Issue NAIG 2014 business support

ABORIGINAL ENTREPRENEURSHIP Jamie Lerat in front of Sweetgrass Communications' large format printer which uses UV-curable inks.

CALL TO CHAMBER MEMBERSHIP FOCUS GROUP ABORIGINAL EMPLOYMENT IN REGINA DOUG ELLIOTT, SASK TRENDS MONITOR

June 2014 Volume 16 Issue 6

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Powering the future

14SENE078_Commercial Programs – Business has evolved Half Page - 7.5” x 4.5”

June 2014 Volume 16, Issue 6 ChamberLink, the official business magazine of the Regina & District Chamber of Commerce, is published ten times a year. ChamberLink is distributed to all chamber members, their representatives and approximately 1,700 non-member businesses. Total circulation is 4,000 copies.

2014 Board of Directors Brian Drayton, Chair Nadia Williamson, Vice Chair Dan Broderick

Content 5 CHAIR’S MESSAGE 6 2014 NAIG SPONSORSHIP 8 INDIGENOUS ENTREPRENEURSHIP 10 DOUG ELLIOTT ABORIGINAL EMPLOYMENT IN REGINA

Bill Coulthard

14 CANADA'S ANTI-SPAM LEGISLATION

Michelle Hunter

18 U OF R SCHOOL OF BUSINESS

Bob Kasian Randy Lear Larry Mything

21 NEW MEMBERS 22 EVENTS CALENDAR

Lorne Pavelick Darcy Scott Bob Taylor Tyler Willox Staff John Hopkins, Chief Executive Officer Lisa Deans, CMA, Chief Financial Officer Jeanette Tonita, Events Manager Amanda Baker, BFA, Member Relations Manager

* Views expressed in ChamberLink are those of

contributors and individual members and are not necessarily endorsed by, or policy of, the Regina and District Chamber of Commerce.



Printed by:

Aimee Sudom, BComm, BA, Communications Officer Margaret Semeniuk, Director of Membership Sales Denine Lacerte, B. Ed., Employment Coordinator Brianne Paul, Receptionist Kali Bourhis, Policy Analyst

reginachamber.com Editorial Comments: 306.757.4644 For Advertising Inquiries 306.757.4658 Please address inquiries to:

Regina & District Chamber of Commerce 2145 Albert St, Regina, SK S4P 2V1 T (306)757-4658 F (306) 757-4668 E [email protected]

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FROM THE CHAIR’S DESK Planning For The Future Directors. We look forward to your continued input and feedback. On the national business front, the Canadian Anti-Spam Legislation will be coming into force on July 1st and businesses should be aware that there will be many implications for their business practices. Troy Baril, from Miller Thomson, has provided an article in this issue of ChamberLink that discusses in-depth these implications and some of the ways your business can help prepare itself for this legislation.

Brian Drayton Chair, Regina & District Chamber of Commerce

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ith the warm months fast approaching (or perhaps already here), summertime is often a time to complete projects that are more reflective in nature with a focus on the future. At the Regina Chamber, we are also embarking on this journey, with a series of focus group sessions occurring in mid-June. As our current strategic plan comes to fruition, the Chamber Board will be initiating a number of steps to update and refresh the Chamber's strategic plan to guide us through the next few years ahead. Chamber members are highly encouraged to take part in these sessions which will challenge attendees to think about what they would like to see the Chamber become in the next three to five years. To accommodate different schedules, there is a breakfast, lunch, and dinner time option. At each, a light meal will be served. The results of the Strategic Plan Survey, sent out to the membership on May 20th, will be presented at the June sessions with a number of planning tools used by attendees to probe the various subjects. The cumulative results of these focus groups and the Strategic Plan Survey will be discussed at an Executive Round Table and then presented to the Regina Chamber Board of

June is National Aboriginal History Month and this month’s magazine reflects this celebration with a number of articles that look at these contributions from a business perspective. Inspirations to start a new business venture and harmonizing businesses practices with First Nation values are some of the themes behind the article Indigenous Entrepreneurship. The North American Indigenous Games committee (NAIG 2014) has provided us with an update as well that reflects the contributions the business community is making towards an event that will see an amazing 6,000 athletes and coaches unite in Regina. There are still opportunities for businesses to be involved; from sponsorship to storefront displays to volunteering, there are many levels in which our community can contribute. Please visit regina2014naig.com if you are interested in exploring this exciting opportunity further. From a labour force perspective, Doug Elliott, publisher of Sask Trends Monitor, presents his findings from the 2011 National Household Survey on the labour market activity of Regina’s indigenous population. On the events front, we have a number of wonderful opportunities coming up to network within the business community. The always entertaining “Networking on the Greens…” golf tournament will take place on June 16th, so be sure to reserve your spots in this popular sporting event.

We also will have a wine and cheese take place at the RCMP Heritage Centre on June 26th, our final networking event before we break for summer. The fall calendar is also booking up with the B2B Expo taking place on Thursday, October 23rd and the 3rd Annual All Nations Job Expo happening on Wednesday, September 24th. An excellent tradeshow and job fair, we look forward to hosting your company at these outlets for business to business networking and for your labour force needs. Thank you and have a wonderful summer.

REGINA CHAMBER STRATEGIC PLAN What should the priorities of the Regina & District Chamber of Commerce be over the next 3 – 5 years? We would like you to help us answer this important question at one of a series of focus groups we have planned at the following times: June 17 @ Noon June 18 @ 7:30 am June 19 @ 5:00 pm All focus groups will be held at the Regina Trades & Skills Centre 1275 Albert Street and each session will be 60 - 75 minutes in duration. To register to attend one of the focus groups please contact Brianne Paul at 306-757-4658. Each focus group is limited to no more than 15 people per session. Once any one session is full we will add another one so that every member who wants to attend has the opportunity to be heard.

WE WANT TO HEAR FROM YOU!

NAIG Sponsorship Regina 2014 NAIG

T

he NAIG Sponsorship Department is currently in its final push for seeking sponsorship. We expect that the month of June and start of July will be extremely busy as the end of the sponsorship drive is approaching. The focus for the last two months will be on reaching out to local Regina and area businesses and organizations with the Friends of the Games sponsorship package (which offer sponsorship levels from $1,000$25,000) and the NAIG Storefront Package which we expect to launch during the first week of June. The Friends of the Games sponsorship package is currently displayed on the NAIG website www.regina2014naig.com under the sponsorship tab and the information/ order forms for the NAIG Storefront Package will be posted there during the first week of June. The NAIG Storefront Package offers local Regina businesses and organizations the opportunity to show their NAIG pride by

decorating their establishment and provide support to the Games. The items included in the NAIG Storefront Package are: • • • • •

Posters Pins Mini Flags Pens Bumper Stickers

In addition to being offered on the website, the Sponsorship Department will be sending information/order forms out to Regina businesses via email during the first week of June. The NAIG Sponsorship Department is also working on the following events: July 19, 2014 – VIP Indigenous Leaders Sponsor Appreciation – Queensbury Downs, Evraz Place – This event is for all Elk level and higher sponsors, VIPS and Regina and area businesses community will have the opportunity to purchase tickets for this event. Featured speakers include Seminole President Tony Sanchez, Marty Klyne,

etc. This event showcases Indigenous food and entertainment. July 20, 2014 – Post Opening Ceremonies Sponsor Appreciation BBQ – Mosaic Stadium Practice Field – This event is for all Wolf level and higher sponsors and VIPs. This event will showcase Indigenous entertainment. July 21-26, 2014 – VIP Areas at Sport Venues and the Cultural Village – There are seating areas, tents and rooms put aside at the sports venues for the Hawk level and higher sponsors as well as VIPs. At the Cultural Village for Hawk level and higher sponsors and VIPs, there will be a nightly event at the First Nations University of Canada Atrium between 5-6 p.m. featuring Indigenous food and entertainment. On July 24th NAIG and Royal Bank of Canada will be co-hosting a sponsor/client event featuring Phil Fontaine and Indigenous entertainment.

To date the confirmed sponsors are as follows: Sport Canada Government of Canada Funder Provincial Government – Funder FSIN - Funder City of Regina - Funder AANDC University of Regina SIGA SaskSport APTN Access Communications BHP Billiton Health Canada - Funder SaskEnergy SaskPower SaskGaming SGI Atco Harvard Broadcasting TransCanada Corporation

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Enbridge Orr Centre First Nations University of Canada Regina Hotel Association Sask Arts Board Labour Unions and Trades CNR (Canadian National Railway) Gilead Sciences KIMIK IT Royal Bank of Canada Canadian Red Cross Big Dog 92.7 MBC (Missinippi Broadcasting Corporation) CFWE Ramada Hotel AAMS Deloitte ProAv USAND Group

Spectra Energy Saskatchewan First Nation CDC Association SPRA (Saskatchewan Parks and Recreation Association) Rez X Global TV Eagle Feather News Saskatchewan Worker's Compensation Board Loblaw Saskatoon Tribal Council Bravo Tango Canadian Nurses Association Metro News Costco Baagwating Community Association Carry the Kettle FN Enterprise Rent A Car Radio Canada/CBC French

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Indigenous Entrepreneurship by Aimee Sudom, R&DCC

E

ntrepreneurialism is taking root in many indigenous communities.

An entrepreneur, as defined by MerriamWebster dictionary, is "one who organizes, manages, and assumes the risks of a business or enterprise". At a national level, 34,045 individuals identified themselves as having an aboriginal background and as self-employed in the 2006 Canadian census. By 2011, that number increased to 38,665 individuals with the same identifiers, an increase of 13.6%. A 2007 paper by University of Saskatchewan Professor Warren Weir entitled “First Nation Small Business and Entrepreneurship in Canada” explored many aspects of the entrepreneurial experience by First Nations community in Canada. One of the themes he examined was the role that indigenous values and traditions play in entrepreneurship and that, "prior to 1980, many Aboriginal leaders and organizations considered individual enterprise a threat to their communities and cultural traditions." Dr. Bob Kayseas, faculty member of the School of Business and Public Administration at First Nations University of Canada, is familiar with this sentiment. He conducts research at the university level which focuses on Aboriginal entrepreneurship and economic development and said more indigenous students choose to enroll in programs that are more community oriented, such as teaching, versus individually driven commerce.

He believes that many are bridging a philosophical gap that exists between entrepreneurial pursuits and the values and customs that are a part of First Nation traditions. “One of the misconceptions is that you can’t be in business and be aboriginal. They are not mutually exclusive. There are those that are out there, making a profit, but are incorporating facets in their business model that allow them to produce social good as well,” said Dr. Kayseas. Many First Nations across Canada are choosing economic development in ways that honour traditions and principles that are sacred to their philosophy of living. “Here in Saskatchewan, they are incorporating mainstream corporate practices, but they are doing it in ways that still allows them to maintain and enhance their indigenous values,” explained Dr. Kayseas. “One example is Muskowekwan First Nations who are pursuing the creation of the first potash mine on a reserve in Canada. They have incorporated and recognized elders as subject matter experts to the same degree that an engineer would be.”

“Capitalism is about individual pursuit of wealth from an individual perspective. Whereas in our First Nations communities we have a more collective cultural foundation, we have strong connections to our extended family and our community and to the traditions. We identify ourselves as being Soto or Cree, etc. Our affiliation with our First Nations background is very strong,” he explained.

Dr. Bob Kayseas

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“This is why: you do a traditional land use study and an environmental impact assessment and you have to go to the people within that region to get their knowledge. Engineers have education and expertise but they would not be able to do that work without have a reciprocal type of relationship with the knowledge keepers in the community, the people who have a level of understanding based on years of interaction with the environment and the people in the community.” Understanding and honouring traditions, such as the importance that elders play in the community, he feels is vital to successful entrepreneurship within First Nation communities. “It is an education for mainstream business. Unfortunately for many, many years indigenous culture was viewed as a detriment to development. I think the strength of the indigenous culture and maintenance up until today is a testament that there is a value there that you want to develop. The businesses that are successful within that environment are developing a process that can blend the two.” Saskatchewan has many business leaders in the First Nations community, individuals who have recognized opportunities and the potential for strengthening their communities through development. He cites Whitecap Dakota First Nations, located 26 kilometers south of Saskatoon, as an example of a First Nation community that has created successful businesses producing societal good as well. “We don’t need to look far away because there are examples here as well. Chief Darcy Bear from Whitecap Dakota is an example of this. You see a golf course and casino with visual aspects of culture throughout. But that is not the only indigeneity. Because what you also see is the support for the community to deal with their issues. There is financial support for community members to enhance their family relations and their culture. They are putting money towards com-

munity growth. Their profits are not going towards their shareholders; their shareholders are their community members.” Whitecap Dakota’s website notes that it has attracted over $100 million in total investment into their community through businesses such as Dakota Dunes Casino and Golf Course, Dakota Technologies and Tatanka Bison Ranch. To promote the growth of entrepreneurialism within First Nations communities, First Nations University of Canada has developed a business camp for grade 11 and 12 students, which Dr. Kayseas has been a leader of to connect youth with the dynamic business tools they need transform their ideas into reality. “We have many strong industry supporters of our Aboriginal Youth Entrepreneurship Camp and this is the sixth year that we are doing this. We get twenty five students, mainly from Saskatchewan, but we’ve had students from the NWT, BC, Labrador. We want to encourage them to think of business as a career and business as an education.”

Taneesha Thompson and Shara Lonechild making salsa fresca in Scott Collegiate’s combined Food Studies & Martin Aboriginal Educational Initiative Entrepreneurship program.

The program has been built as a partnership between FNUC, business and the University of Regina. Businesses interested in being a part of this educational program can contact program coordinator Annie Charles at 306790-5950 ext. 3257 for more information.

The students spend a portion of the class working on the different aspects of owning and running a food business and then they apply their skills in the kitchen. This semester’s curriculum has been structured to emulate popular restaurant shows such as “Top Chef Canada” or “Masterchef ”, introducMany of the participants have gone on to ing exciting competitive elements that keep successful endeavors. One of these students, the students interested and constantly chalAdam Jack, a participant at the 1st Aborigi- lenged. nal Youth Entrepreneurship Camp in 2009, founded BIGG Entertainment which is fo- Food studies teacher Kelley Christopherson cused on concert and event promotions. has seen many successes from the combined Cody Kullman, a participant in 2010, is pur- entrepreneurial and food studies program. suing a fashion career and is currently intern- “We have around a 95% attendance rate in ing with IKEA in Almhult, Sweden. our project and I think a lot of this has to do with the hands-on teaching and the competiScott Collegiate’s Paul Martin Aboriginal tion. They have really enjoyed this aspect,” Entrepreneurship Project Ms. Christopherson explained. The Paul Martin Aboriginal Project at Scott Collegiate, a high school in Regina, Saskatchewan, is focused on building the confidence of young men and women in entrepreneurial accomplishments through practical and theoretical studies. This year, they have combined the food studies and Martin Aboriginal Entrepreneur Program which has given the students many skills for their resume.

“We do “Quick-fire Challenges” and “Pressure Tests” and the kids are put through a challenge as an individual or as a team. For example we did a burger challenge where we put a ton of ingredients on the table, everything from garlic to peanut butter. They had to make their burger, cook it, make their bannock and have a teacher come down and sample it,” said Kelly.

Throughout the semester, they develop key elements of a restaurant such as logo design, table layouts, food and labour costs, and creative and interesting menus that will keep customers coming back for more. Like these popular shows, the students will receive points based on whose creations receive the most accolades from the customers, who vote for the most popular dish. Their work culminates in an event called “Taste of Scott” in which 15 students will set up their own restaurant in the auditorium, producing food dishes based on their knowledge from the class. Attendees will get to sample the creations of the students and vote for their favorite restaurant. The student who is awarded the most votes throughout the year will be crowned the Top Chef of Scott and will have their restaurant name put on the school canteen and one of their menu items offered alongside their picture during the next school year. Anyone can attend "Taste of Scott" which takes place on June 12, 5:00 pm at Scott ColCont. on pg. 17

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ABORIGINAL EMPLOYMENT IN REGINA

by Doug Elliott, Publisher Sask Trends Monitor

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his article looks at the labour market activity of Regina’s Aboriginal population. These statistics are from the National Household Survey (NHS), the name Statistics Canada has given to the voluntary “long form” of the census, and the only source of data on this topic. There are some concerns about the reliability of the NHS data particularly when describing respondents with a low socioeconomic status. Aboriginal Identity In 2011, 18,750 individuals who were “normally resident” in the Regina CMA reported that they were Aboriginal (see box). The majority (58%) reported a First Nations identity with 40% reporting a single Métis identity and the remaining 2% either another Aboriginal identity or multiple identities. Labour market statistics are relevant only for adults, normally taken to be those fifteen years of age and older. Figure 1 shows the labour force status of the 13,000 Aboriginal adults living in the Regina CMA in 2011. The majority (61% or 7,895) were working, either part-time or full-time, as a paid worker or self-employed. Another 8% or 1,095 individuals were unemployed, that is, not working but looking for work. The remaining 31% were “not in the labour force”, that is, neither working nor looking for work. Of these about one-half are probably Figure 1: Labour Force Status of Aboriginal Adults in Regina, 2011

Not in the labour force 31% 25 to 64 15%

retired (65 years of age and older) or still in school (15 to 24 years of age). That still leaves 15% of Regina’s Aboriginal people who are in the primary labour force age group and neither working nor looking for work. The unemployment rate is the percentage of the labour force who are not working and the rate was 12% in 2011. The employment rate is the percentage of the population who are working (the green slice of the pie in Figure 1) and is the best measure of labour market success for a population. The employment rate was 61% for the Aboriginal population in 2011 but if you restrict the age group to those in the primary labour force age group, 25 to 64 years of age, the rate is 69%. Figure 2 shows that the employment rate for the nonAboriginal population in Regina is 83% for this age group. One of the implications of this is that employment in the Regina CMA would increase by 1,200 if the Aboriginal population had the same employment rate as

Figure 2: Employment Rates, Population 25 to 64 Years of Age, Regina CMA

Non-Aboriginal

65 plus 5%

83%

First Nation

15 to 24 11%

Unemployed 8%

Statistics Canada defines the Aboriginal population using the concept of self-identity. In other words, the individuals filling out the NHS (the voluntary part of the census) state whether or not they are Aboriginal. Three questions are asked. • [Are you] an Aboriginal person, that is, North American Indian, Métis, or Inuit (Eskimo)? • [Are you] a member of an Indian Band/First Nation? • [Are you] a Treaty Indian or a Registered Indian as defined by The Indian Act? These statistics refer to the Regina Census Metropolitan Area (CMA). In addition to the city proper, the CMA includes the “bedroom communities” such as Balgonie, Pilot Butte, Lumsden, and Regina Beach.

62%

Métis and Other Aboriginal

76%

Aboriginal total

69%

Employed 61% 40%

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50%

60%

70%

80%

90%

the non-Aboriginal population. Figure 2 also shows the dramatic difference in employment rates between the First Nations population and the Métis population. The employment rate gap between the Métis population and the non-Aboriginal population is much narrower than the one for the First Nations population. As in the non-Aboriginal population, the employment rate is higher for Aboriginal men (76%) than for Aboriginal women (64%). Except for Estevan and Swift Current, where there are relatively few Aboriginal people, the employment rate among Regina’s Aboriginal residents is the highest in the province (see Figure 3). In particular, it is much higher than in rural areas (which will include Reserves). The high employment rate in the city can be attributed to the large employers in the city with a high proportion of Aboriginal employees. Examples include the crown corporations including Casino Regina, the First Nations University, and the provincial government. Educational Attainment The level of completed education is the best predictor of employment success and this is especially true for the Aboriginal population. Among those 25 to 64 years of age, the highest employment rates are for Aboriginal people with a trades certificate (83%) and the lowest (49%) for those who have not completed Grade 12. Figure 4 shows that the gap between Aboriginal and nonAboriginal people narrows when educational attainment is taken into account. The fact that the gap doesn’t completely disappear means that education – the “new Figure 4: Employment Rates by Level of Completed Education, Population 25 to 64 Years of Age, Regina CMA

Figure 3: Aboriginal Employment Rates, Population 25 to 64 Years of Age Estevan Swift Current Regina Saskatoon Moose Jaw Prince Albert Yorkton North Battleford Rural and smaller urban 40%

50%

60%

70%

80%

90%

buffalo” – is only one of the factors contributing to the lower employment rates for Aboriginal people. Entrepreneurship We have no statistics about entrepreneurship because there is no simple definition of what makes an entrepreneur. Statisticians usually use the number of selfemployed persons as a proxy because the self-employed are business owners, whether or not they are incorporated and whether or not they have employees.

Cont. on pg. 12 Figure 5: Self-Employment as a Percentage of Employment

Less than high school

Regina

Aboriginal Non-Aboriginal

High school diploma only

Trades certificate

Saskatoon

Other certificate or diploma

University degree

Other Saskatchewan 40%

Aboriginal

50%

60%

70%

Non-Aboriginal

80%

90% 0%

5%

10%

15%

20%

25%

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Cont. from pg. 11 Figure 5 shows that relatively few Aboriginal people in Regina are self-employed. In 2011, there were 335 selfemployed Aboriginal people living in the metropolitan area. This is 3.9% of the employed whereas in the nonAboriginal population, the proportion was 9.1%. Figure 5 also shows that both Aboriginal and non-Aboriginal entrepreneurs are more common in Saskatoon and much more common outside the two major cities. This is, in part, because we classify most farmers as self-employed.

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Some quick facts about Aboriginal participation in Regina’s labour market are listed below in point form. • In 2011, 7,900 Aboriginal adults or 61% of those living in the Regina metropolitan area were employed. • Restricted to the primary labour market age group of 25 to 64 years, 69% of Aboriginal people were employed compared with 83% of non-Aboriginal people. • Aboriginal employment rates in Regina are higher than in most other Saskatchewan urban areas. • The employment rates for Aboriginal people are higher among the Métis population than the First Nations population. • Employment rates increase dramatically for Aboriginal people with higher levels of education in general and a post-secondary education in particular. • Relatively few Aboriginal people in Regina are entrepreneurs in the sense that they are selfemployed rather than paid workers. ______________________________

Professional Leadership

Source: Sask Trends Monitor from the Statistics Canada NHS data

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CANADA’S ANTI-SPAM LEGISLATION: THE TOP 10 IMPACTS CASL WILL HAVE ON YOUR ORGANIZATION On July 1, 2014, Canada’s anti-spam legislation (“CASL”) will come into force. CASL is one of the toughest anti-spam laws of its kind in the world and has the potential to significantly impact any individual or organization that e-mails, texts, messages or communicates electronically with a recipient, whether they are an organization or an individual. One of the big questions being asked is “How will CASL impact my organization?” 1. CASL will require you to scrutinize every e-mail and electronic message your organization sends to examine whether each message is compliant with CASL. The threshold issue is whether the electronic message you are sending is a “commercial electronic message” (“CEM”). CASL does not apply to specific industries or types of organizations. “Does CASL apply to me?” is the wrong question. Instead, ask yourself, “Does this electronic message that I am sending comply with CASL?” You will need to ask this question for every electronic message that you or your organization sends. 2. CASL will require you to modify your IT systems to assist with compliance. CASL requires that all CEMs: (i)

have the consent of the recipient to receipt of the message;

(ii) contain information identifying the sender and their contact information; (iii) contain an unsubscribe mechanism. Under CASL, the onus of proving sufficient consent rest with the sender of the CEM. Your IT department will need to track consent, archive how the consent was obtained, and enable your unsubscribe mechanism to ensure an unsubscribe request is honoured within 10 days. 3. CASL will make it imperative that you take due diligence steps including training for staff, enhanced record keeping, revising and updating documentation. CASL contains a specific defence which states, “A person must not be found liable for a violation if they establish that they exercised due diligence to prevent the commission of the violation”. 4. CASL will limit who you can contact electronically from your existing contacts. Do you send personal e-mails from your work e-mail account? CASL does not apply only to the obvious commercial messages. If your e-mail signature contains a hyperlink to your organization’s website or includes your business name, than every e-mail you send may be caught by CASL. 5. CASL will require you to revise all of your contracts and agreements to include a CASL consent. Do not rely on previous consent - get a new consent. Even where you have received consent in the past from your contacts, such consent will not be valid after July 1, 2014, if you do not have a copy of the consent.

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6. After July 1, 2014, an e-mail asking for consent is SPAM. After July 1, 2014, it will become an offence to request express consent by sending an electronic message. Therefore, before you can send an electronic message, even one merely asking for consent, you will first need to receive consent. 7. CASL will prevent you from any type of “cold-call” e-mail marketing. CASL defines a “commercial activity” as any transaction or regular course of conduct whether or not it is done in the expectation of profit. Your message does not need to offer your product or service for sale - it only needs to market your organization and this is enough to turn your electronic message into a CEM. 8. CASL will impose advertising standards on e-mail marketing. Just as we have standards for advertising on TV and radio - we now have standards for marketing on the Internet. These provisions are set out in the Competition Act. 9. CASL will force you to return to the phone calls, faxes and Canada Post in cases where you are prohibited from contacting people electronically. CASL contains a specific exemption for interactive two-way communication, faxes and voice recordings sent to a telephone account. CASL also does not apply to regular postal mail. You can still promote or advertise your organization through these means. 10. CASL imposes vicarious liability on corporations for acts of their employees and D&O liability on officers and directors for corporate violations. It is imperative that you educate yourself and your employees about the requirements of CASL, do your due diligence and come up with a plan to ensure compliance. All it takes is one violation and you , as an officer or director of your company, could be personally liable for the violations of your company and/or its employees.

How can you ensure that you are in compliance with CASL? Three words - CONSENT, INFORMATION & UNSUBSCRIBE.

This article is contributed by Troy Baril of Miller Thomson. © Miller Thomson LLP, 2014 SASKATCHEWAN’S PREMIER PROFESSIONAL DEVELOPMENT AND NETWORKING EVENT WHO SHOULD ATTEND? • HR Professionals & Consultants • Business Owners, Employers & Managers • HR Educators & Students • Service & Product Suppliers

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3rd Annual

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Cont. from pg. 9 legiate; tickets are available at: https://www. picatic.com/event13969016405201 Entrepreneurs in the Community For Mervin Brass, publisher and editor of Treaty 4 News, rekindling his passion for journalism is what compelled him to start a newspaper that focuses on the stories of the people of Treaty 4. “I needed to find something that brings out the passion, the desire and emotion. When I was thinking about a career change, I thought about a newspaper and First Nations and aboriginal newspapers. Where are they? We have one in Northern Saskatchewan and a couple regional newspapers. Where would I go if I didn’t want to go in direct competition with them?” Mervin supposed. For Mervin, a member of Key First Nation and experienced journalist, the idea of bringing a service he was very familiar with to his home territory brought back that fire and determination. “I thought about home and about the Treaty 4 territory which runs from the southwest corner of SK around Maple Creek across the province up to Manitoba near Roblin over to Yorkton and up to Kelvington so it is a big territory. There are over 30 communities there that don’t have anyone telling their story,” Mervin explained. The knowledge that his community supported his pursuit helped give Brass the assurance to expand his wings and take flight with his own business. “First Nations and aboriginal entrepreneur-

ship is increasing where the communities are investing in their band members. My community, we have a trust fund from a land claim. They offered a small grant for entrepreneurs who want to start up their business. It wasn’t a lot of money, but just the support knowing that your community is behind you is important,” Mervin said. He is not alone; he is filling his paper with the writing talents of the Treaty 4 Territory. By offering an outlet for their work, he hopes the newspaper will assist First Nations photojournalists, writers and editors develop their work. “Treaty 4 News is going to be a place where writers and photographers from the Treaty 4 Territory can submit their work,” he shared. “All of my columnists are from Treaty 4 and are band members. I want to help develop their talent and give them an opportunity to build a portfolio, with pay.” Another entrepreneur making strides in the business world is Jamie Lerat, a Regina based entrepreneur who balances a full time career as a Strategic Advisor in First Nations and Metis Education with the Saskatchewan School Boards Association with her business, Sweetgrass Communications and Event Planning. Within her role as Director at Sweetgrass, Jamie actively incorporates the teachings that shaped her upbringing as a member of Cowessess First Nations. This includes one of the most symbolic processes in starting your own company, that embryonic period in which a name is chosen. “We met with an elder for tea and shared the business idea and the names. In my cul-

ture, for them to smoke the pipe for us, for us to participate in the pipe ceremony and in the sweat ceremony was an important part of our process. We asked for the approval from the community to use the name Sweetgrass and we had to ask for permission from the spirit Sweetgrass herself to allow us to use the name and for our grandfathers to allow our business to be successful,” Jamie explained. She continues consulting with elders in the community to ensure that she is continuing down the right path. “We went to one elder and told them how we are thinking of approaching a business situation and asked them what would they do. He shared his thoughts and guidance with us and felt we were on the right track. We also spoke with another individual, a prominent aboriginal business person in Regina, to get a look through his lens. As it turned out, we were all on the same page on how to tackle this situation,” she said. Though their wisdom is based on many lifetimes of knowledge, Jamie humorously noted that many elders have picked up on modern day conveniences. “Here I am, in this day and age, texting an elder asking them to go for tea,” she said, smiling. She noted that Sweetgrass has encountered its share of hurdles to establish itself as a player in the market, but she and her team are up for the challenge. She relayed that being a part of the discussion is all they ask to prove that they’ve got what it takes to produce a great product. “For example, the Saskatoon Tribal Council gave us a shot to produce their career fair. We coordinated all aspects of it from design, marketing materials, print, web to event planning, we did it all. It was a seamless and successful event and we are immensely grateful to STC and Chief Felix Thomas for giving us that opportunity,” she said. As more and more aboriginal people develop their business voice, it is exciting to see indigenous traditions combine with Canadian business practices to produce unique traditions that reflect a diverse cultural landscape.

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U of R School of Business Engaged

T

he Hill School and the Levene Graduate School of Business have entered a new era of engagement with its alumni, the business community, and stakeholders who extend across local, provincial and national boundaries. We have moved into a more active role in collaboration as we strive to ensure our teaching, research and service resonates with the people who are part of our vast network of relationships. In 2012 we launched Leaders Council, a memberbased forum comprised of individuals with a common interest in advancing the mission of our School. Leaders Council membership is comprised of experienced leaders, entrepreneurs, and managers at senior levels in organizations. In late fall the first Executive of Leaders Council was elected at the inaugural AGM. The Executive include: •Prabha Vaidyanathan, President. Prabha is currently the Executive Director and CEO of CGA Saskatchewan. •Steve MacLellan, Vice-President. Steve is currently the CEO of the Saskatchewan Chamber of Commerce •Jolene Anton, Director. Jolene is a Senior Manager at KPMG LLP. •Grant McLaughlin, Director. Grant is Corporate & Securities Partner at Goodmans LLP in Toronto Since being elected, the Leaders Council Executive has been working diligently in setting the mandate for Leaders Council. In addition to the Leaders Council, two Advisory Boards were established this year to represent the interests of key stakeholders in the advancement of undergraduate programs (Paul J. Hill School of Business Advisory Board) and graduate programs (Kenneth Levene Graduate School of Business Advisory Board). The Advisory Boards provide counsel to the Dean on matters related to the Paul J. Hill School of Business and the Kenneth Levene Graduate School of Business. Each Board meets regularly to discuss past and proposed activities and programs, as well as ongoing specific needs of each School.

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Members of the Paul J. Hill School of Business Advisory Board include: • Paul J. Hill, President & CEO of The Hill Companies • Mo Bundon, Senior Vice-President & Chief Operating Officer of Harvard Developments Inc. • Frank Hart, President and Managing Director & Chief Risk Officer of Greystone Managed Investments • Betty Hoffart, CEO of CMA Saskatchewan • Pam Klein, President of Phoenix Group. • Doug McNair, President of McNair Business Development Inc. • Paul McLellan, CEO of Alliance Energy Ltd. • Brian Schumacher, Associate Dean Undergraduate at the Paul J. Hill School of Business • Lisa McIntyre, President of the Hill Alumni Association. Members of the Kenneth Levene Graduate School of Business include: • Kenneth Levene, Naming Gift Donor to the Kenneth Levene Graduate School of Business •Murad Al Katib, President & CEO of Alliance Grain Traders Inc. • Terry L. Allen, President of Pivotal Capital Advisory Group • Cory Furman, Prinicpal of Furman IP & Strategy PC • Lynette Gillen, Vice President of Commercial Financial Services at RBC Royal Bank • Peter Jackson, Vice-President Operations of Potash at Mosaic Company • Harold MacKay, Counsel at MacPherson Leslie & Tyerman LLP • Ronald Camp, Associate Dean Graduate at the Kenneth Levene Graduate School of Business • Barb McGrath, President of the Levene Alumni Association The composition of our Leaders Council Executive and Advisory Boards are world class and a reflection of the vast knowledge and experience right within our community, and the confidence in our business programs offered at the University of Regina. I extend my sincere gratitude to all members, for their willingness to actively participate in advancing the mission of the Hill and Levene Schools.

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SafEty iS thEir miSSion

WCB Board member Karen Smith (far left), WCB Chairperson Gord Dobrowolsky (second left), LRWS Deputy Minister Mike Carr (back right) and WCB Board member Walter Eberle (far right) with the winners.

WorkSafe Saskatchewan congratulates the 2014 Safe Worker & Safe Employer The 2014 WorkSafe Saskatchewan Safe Employer Award was presented to Cenovus Energy Inc. (Weyburn), and the 2014 Safe Worker Award was presented to Calvin Greenstien, Novozymes BioAg Ltd. (Saskatoon). These awards are given annually to recognize outstanding employers and individuals who strive every day to make Mission: Zero a reality in Saskatchewan. For information on nominating someone for the 2015 Safe Worker or Safe Employer Awards, visit worksafesask.ca.

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New Members

RIVA Specialized Cleaning & Pigeon Control Richard Swallow pigeoncanada.ca

Westcan Vac Services Ripplinger Homes Airin Lincuna 306.209.8816

Ken Ripplinger ripplingerhomes.ca

A Regina based 24/7 company specializing in Hydrovac, Excavation and other Technical expertise. We offer a wide array of versatile services and abilities ranging from small corporate to expansive industrial requirements. Our skilled management can resolve many of your concerns and needs. Call us we would love to assist you.

Ripplinger Homes, owned by Ken and Leanne Ripplinger, has been building award winning homes in Regina for over 17 years. They have an excellent team dedicated to building homes with quality craftsmanship, superior design and personalized service to create an enjoyable building experience for their customers.

London Drugs #86 Regina Grasslands

Treaty 4 News

Corey Muir [email protected] Founded in 1945, London Drugs is a Canadian family-owned retailer with 79 stores throughout British Columbia, Alberta, Saskatchewan and Manitoba. Renowned for innovation and creativity, London Drugs offers a range of quality products from cameras and cosmetics to computers and televisions with pharmacy being at the heart of its business.

Good Spirit Air Service Carol Yaholnitsky [email protected] Providing executive level charters, Good Spirit Air Service will fly you anywhere in Canada or the USA. A focus on safety, reliability and client service has earned Good Spirit Air Service government, resource and private sector clients. For business or pleasure, Good Spirit Air Service is "Making Time Fly….. Your Way." Give us a call at 306-786-3352 or visit us at www.goodspiritair.com.

Mervin Brass 306.370.1689 Treaty 4 News serves the First Nations communities in the Treaty 4 Territory in southern Saskatchewan and parts of Manitoba. The newspaper is a direct link to the thousands of people living in the territory. Treaty 4 News reports on the stories and events happening in the Treaty 4 Territory.

Prairie Boy Landscaping & Skidsteer Services Chad Howie [email protected] With over 20 years in the business, we offer commercial and residential landscaping including patio stones, sod and top soil, zero scaping, post hole augering, aggregate deliveries up to 3 yards, skidster and grading services. As well we offer commercial services such as asphalt repair, parking lot line painting, sweeping and snow removal.

RIVA Specialized Cleaning & Pigeon Control Services is owned and operated by Richard Swallow. I am a Certified Bird Control Specialist & Installer. I provide bird control services with most of our work dealing with pest pigeons. Every bird service I have done to date has resulted in a bird free areas. I know I can provide a guaranteed bird free facility and or area for you.

Online Auto Jenn Rice 306-450-AUTO We are a local family run company. We have the lowest prices are the lowest prices in all of Saskatchewan. And WE always pay your taxes! Call us first when you are looking for your next Truck or Car. 306-450-AUTO

EMCO Corporation Nick Holbik-Siu 1.877.569.5590 With over 100 years in business, EMCO Corporation is one of Canada’s leading distributors in the residential, commercial, and industrial construction markets. Specializing in providing Industrial, Plumbing, Waterworks, Mining, and HVAC infrastructure products, EMCO has a network of over 200 Profit Centres strategically located to provide exceptional service to local contractors and their specific needs.

Ducks Unlimited Canada Chelsea Manz [email protected] Ducks Unlimited Canada (DUC) is a leader in wetland conservation. A registered charity, DUC partners with government, industry, non-profit organizations and landowners to conserve wetlands that are critical to waterfowl, wildlife and the environment.

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TNC Electric Tyler Cowan tncelectric.ca TNC Electric is well experienced in commercial, residential, and service fields and now offers audio and video solutions.

Westhill Manor Care Home Jerome Pasloski [email protected] Westhill Manor is a ten bed privately owned residential care home operating since 2004, licensed and regulated by the Ministry of Health, located in the north west end of Regina. Our motto, “We Care Like Family”, reflects our goal of providing professional, quality care in a homelike, stress-free environment. A caring place for your loved ones and peace of mind for you.

Sâkêwêwak Artists' Collective Inc. Adam Martin sakewewak.ca Sâkêwêwak Artists’ Collective is Regina’s

hub for contemporary Indigenous art production, presentation and education. Sakewewak is a multifaceted environment for artists to engage the community with diverse cultural programming, exhibitions, performances, screenings, residencies, interdisciplinary & site specific works, symposia including our annual Storytellers Festival.

U of S College of Nursing Lynn Jansen 306.337.3801 The University of Saskatchewan College of Nursing, located at 4400 4th Avenue, is a modern, state-of-the-art facility. The award winning space offers students access to several big campus amenities, while retaining the benefits of a small campus environment. The facility hosts undergraduate and graduate programs with an active research community

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Events Calendar Scotiabank Presents.... Networking on the Green.... WHEN: Monday June 16th, 11:30 am Registration WHERE: The Royal Regina Golf Club Individual Prices: $200 Member / $250 Non-member Team of 4 Price: $700 Member / $900 Non-member (Add GST to all prices) Proudly Presented By:

Wine and Cheese Mixer Hosts: RCMP Heritage Centre WHEN: Thursday, June 26th, 2014 5:00 pm to 7:00 pm WHERE: 5907 Dewdney Avenue Prices: $20 Member Pre-registered / $ 25 Member at the door $35 Non-member Pre-registered / $40 Non-member at the door (Prices include GST) Proudly Presented By:

Business To Business Expo WHEN: Thursday, October 23, 2014 WHERE: Conexus Arts Centre Prices: 10 x 10 Booth - $650 Member / $850 Non-member Corner Booth - $725 Member / $925 Non-member Book Before August 31st and receive a $200 discount! (Add GST to all prices)

Please register at reginachamber.com or by calling: 306.757.4658

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It’s not about how much money you make but about making the most of what you have. Talk to us today about Money for Life – Sun Life Financial’s customized approach to your financial and retirement planning.1

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