Is this the end of the Future of News?

Is this the end of the Future of News?

blogs.lse.ac.uk http://blogs.lse.ac.uk/polis/2015/04/29/is-this-the-end-of-the-future-of-news/ Is this the end of the Future of News? I’ve been sayi...

98KB Sizes 0 Downloads 7 Views

Recommend Documents

is this the end of the needle? - Airah
Nov 3, 2015 - There are few things more quintessentially. Queensland than the traditional Queenslander style of architec

The Future of Mobile News - Journalism.org
Oct 1, 2012 - The Explosion in Mobile Audiences and a Close Look at What it Means for ... Tom Rosenstiel, Director, Pew

The future of television is here! - AcenTek
the best in network, local, music and premium channels! And now Ace. Digital TV offers Video On Demand, Pay Per View, HD

this is the list of vehicles - NHTSA
No information is available for this page.Learn why

THIS IS THE EiND OF 11UR - FEC
Jan 23, 1978 - Neil Papiano. Tr. 611 W. 6th St., Ste. 1900. Los Angeles 90017. (Intermediary for. Hollywood Trust). $500

The End of the End of Ideology - NYU Psychology
(1957/1968), Daniel Bell (1960), Seymour Lipset (1960), ... Correspondence concerning this article should be addressed t

The End of the Academy
The most notorious episode was the edict by the Emperor Justinian, who closed the school in 529 A.D., in the same year o

This is the end for me - Gulf Times
Jun 29, 2016 - Zenit St Petersburg's Brazilian forward. Hulk is close to joining ... Ђ Your favourite football club...

IS THIS THE YEAR?
Sep 20, 2014 - five games of the season after suffering a bro- ken right fibula and dislocated ..... him a Bro-Mitzvah t

blogs.lse.ac.uk

http://blogs.lse.ac.uk/polis/2015/04/29/is-this-the-end-of-the-future-of-news/

Is this the end of the Future of News? I’ve been saying for a while that we’ve reached a plateau in the graph of journalism and technology development. That doesn’t mean that overall the pace will drop or that there aren’t more significant shifts to come in the next 3-5 years. But I would cite two things in the last 24-48 hours that make my case that news media development goes up in steps, not a straight line.

The first is the FT Digital Media conference. Go check out my tweets on the hashtag #FTMedia for my reporting of this excellent elite corporate media event.

The FT’s Digital Media Conference

My (over-done) metaphor to describe this was of huge armies of corporate media emerging from the confusing fog of digital war. At last they had a sense of where the battle lines are: mobile, algorithms, native advertising, millennial’s, wearables, etc. They have moved on from denial to mobilising their forces and re-arming for the next phase of war. But they are not entirely sure who the enemy is, what victory looks like, or where exactly the next battle is. The other straw in the wind is the wonderful annual Pew State Of The Media report that tells you everything you need to know about US journalism as a business. It has loads of details to show that TV news is surprisingly resilient and that digital revenues are up and, well, not much else new. That’s because we are at a plateau on the long (never ending) climb to sustainability. Today’s Google handout of $150 million to encourage digital innovation in European journalism (nothing to do with the EC anti-trust moves of course) is another sign that things are normalising, becoming routinely political.

That’s all good and, in a way, quite healthy. Though I notice that the corporate world still resorts to good oldfashioned narrow responses such as WPP’s Martin Sorrell’s prediction of more consolidation in media businesses. Yes, that is what you do when you run out of innovative steam. Of course, being on a plateau just means the next climb is to ahead of you. Being on on a flat merely means that it’s nearly time to step up. Copyright © 2014 London School of Economics and Political Science