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BROAD4cÀSTI NG combined with Published emi - Monthly Vol. 8 No. Canada and Foreign $4.00 the Year 9 WASHI\GTO1, D. C. Pkoadcast dvertising MAI-...

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BROAD4cÀSTI NG combined with

Published emi - Monthly

Vol. 8 No.

Canada and Foreign $4.00 the Year

9

WASHI\GTO1, D. C.

Pkoadcast dvertising

MAI- 1. 1935 $3.00 15c

the Year the Copy

LEADING

LAIIES_ YOU CAN'T BE A BUSINESS

A

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WMBD PEORIA CBS Basic Supplementary Group WPTF RALEIGH NBC Southeastern Group KTUL TULSA CBS Southwestern Group

464,3!

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2,200,01

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THIS PAGE, JUNE i ISSI

Published semi- moi.thly by BROADCASTING PUBLICATIONS. INC., 870 National PressBuilding, Washington, D. C. Entered as second class at the Post Office at Washington, D. C., under act of March 3, 1879.

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matter March

14, 1933,

TUC Broadcast Advertising ol.

8

WASHINGTON, D. C. MAY 1, 1935

No. 9

$3.00 A YEAR

-15c

A

COPY

Way Paved to Start Audit Bureau This Year By SOL

TAISHOFF

oint Session of Broadcasters, Advertisers and Agencies Vloves Swiftly Toward Bureau to Authenticate Coverage 4OVING with unexpected speed,

epresentatives of the trade assoiations representing broadcasters, dvertisers and their agencies met n executive session in New York kpril 22 and laid the groundwork or a cooperative independent bueau to authenticate station cover ge and audience data. It will par ,llel broadly the functions of the edit Bureau of Circulation in the printed media field. Called together at the invitation f the National Association of lroadcasters, officials of the AssoIliation of National Advertisers nd the American Associtaion of advertising Agencies -the groups itally interested -met in a round able discussion, agreed upon the undamental theory, and proceeded rich steps to hasten the formation f the proposed agency, which gould act as a research bureau nd clearing house for trade inforaation of the broadcasting indusBoth the NAB and the AAAA A ave enabling resolutions from .heir memberships authorizing de-

berations looking toward creation f an ABC of radio. The ANA has ot, but will endeavor to put itself in similar fashion at its ..-oon nrecord v e n t i o n at White Sulphur prings May 7 and 8. Six -month Goal IT WAS AGREED at the session at the three trade groups, h rough duly designated commitees, would convene following the NA meeting to formulate a tangile project, with the hope of set ing up the central bureau in the hortest possible time. The obiecive is to have the bureau a going =3= oncern within six months. Broadthe discussion surrounded diviion of control of the bureau on a asis of 40% each to the broadasters and advertisers and 20 per ent to the agencies, the latter asuming the lesser proportion beause they function both for the .dvertiser and the medium. ,: In attendance at the joint meetng were: i: For the ANA-Stuart Peabody, the Borden Co., chairman of the ANA board ; Paul B. West. manag-

Charles Cannon. radio director. Erwin, Wasey & Co., and Louis Weld. For the NAB-Arthur W. Church, KMBC, Kansas City, chairman of the special committee of five designated last year to develop the plan; Edgar Kobak, vice president of NBC in charge of sales; John Karol, CBS research director; Philip G. Loucks, NAB managing director ; Dr. Herman S. Hettinger, NAB research director. and Hugh M. Beville, chief statistician of NBC. Details as to drafting of the

plan, and formulation of a definite project, were left by the joint committee to the three executive officers of the trade associations Messrs. Loucks, West and Gamble. After this group completes its deliberations, it will convene with the main "joint committee" for approval of the work, assuming, of course, that the ANA will vote approval of that organization's participation at its White Sulphur Springs meeting. In the joint committee discussions over which Mr. Church pre-

-

Rowing Along Together

sided only basic organization matters were gone into, with no definite understanding as to how costs would be prorated. It was tacitly agreed that the bureau should be an independent organization, owing its allegiance to no single trade association or industry, but working cooperatively and in unbiased

fashion for all three. Need of Accurate Data THERE was unanimity of view on the need for such an agency, to supply authenticated data about radio coverage, whether from the technical standpoint or of the audience reaction species. The need, it has been emphasized, is for uniform data to displace haphazard and possibly biased surveys now produced by stations, or by research bureaus for agencies and advertisers. Through such a bureau, for example, advertisers and agencies could procure in standardized and uniform manner, identical data for all stations which subscribe to the bureau to displace . . .

By

Thornton Fisher

,

-

-

ing director, and A. W. Lehman, assistant managing director. For the AAAA -John Benson, president ; Frederic R. Gamble, executive secretary ; H. H. Kynett. Aitken - Kynett Co., Philadelphia ;

;lay 1, 1935

Ko-

bak, Karol, John V. L. Hogan, consulting engineer of New York, and Walter J. Damm, past president of the NAB, and manager of WTMJ, Milwaukee. Mr. Damm, however, it developed, has resigned, and J. O. Maland, general manager of WHO, Des Moines, was named in his place. All of the committee members, together with the ex officio members, Mr. Loucks and Dr. Hettinger, met at the April 17 session. It was immediately after this meeting that arrangements

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data. Ultimately, however, it would cover the whole broad field, necessarily establishing precedent since there is no formula which it may follow. Control of its actions would be vested in the board of directors, split up among the NAB and ANA, possibly with equal representation, and the AAAA with the balance of the power represented perhaps by one -half the membership of the two other organizations. Preparatory Work IT WAS INDICATED that a slow, methodical development of the bureau is desirable, so there will be a minimum disturbance of existing work in the survey field. There was a thought that possibly these broad, but uncoordinated operations could be fit into or absorbed by the projected bureau. At the joint session, Mr. Loucks outlined the preparatory work done by his organization under his direction. Since last November, when Dr. Hettinger took leave of absence from the Wharton School of Finance & Commerce, of the University of Pennsylvania, to become NAB research director, he has been engrossed in this task. He was retained after the NAB convention in Cincinnati last September had adopted a resolution authorizing the undertaking. The joint committee meeting followed a session of the NAB special committee of five, held in New York on April 17 at the call of Mr. Church. This committee originally

comprised Messrs. Church,

i

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the material now prepared independently by stations, most of which, it is contended, ultimately reposes in yawning waste -baskets. The joint committee discussion presupposed a bureau which would move slowly and judiciously, undertaking at the outset perhaps an uncontroversial matter such as statistics on receiving-set distribution. Gradually it could invade the more complicated fields of audited coverage, such as listener surveys, field strength surveys and similar

BROADCASTING

Page www.americanradiohistory.com

were made for the tripartite sessions with the other trade associations, and the coordinated plan was placed definitely under way. More than likely, sufficient headway will have been made in the deliberations to allow the subject to be discussed fully at the forthcoming meeting of the NAB Commercial Section to be held in conjunction with the annual convention of the Advertising Federation of America, scheduled for the Palmer House, Chicago, June 9 -12. It also will be one of the live topics at the forthcoming NAB annual convention at Colorado Springs July 6 -10.

NAB Convention Action AT THE LAST NAB convention, held in Cincinnati Sept. 16 -18, the subject of a cooperative coverage bureau provoked considerable discussion. Finally, the following resolution was adopted: "Resolved, that the NAB hereby directs the chairman of its commercial section to appoint a committee of five to study what is pertinent information for the advertising agencies and the advertisers who are the buyers of radio advertising, and to invite discussions with representatives of the American Association of Advertising Agencies and the Association of National Advertisers, with a view to setting up a bureau for the broadcasting industry, such committee to report with recommendations to the board of directors for action as quickly as possible."

In connection with this action, President Benson of the AAAA told the last convention that his organization also had gone on record endorsing such a project. He pointed out that the ABC created 20 years ago, had given tremendous impulse to the publication field, and that the outdoor advertisers recently had established a cornparable yardstick which brought new confidence to the medium.

With those media providing such information, he asserted that radio could not afford to be without a similar clearing house. He declared that field strength surveys and listener habit studies both are indispensable to agencies and advertisers, but not enough are being made and they are not standardized. The job, he pointed out, is to decide upon the method to be used for all stations, upon a national scale.

Garment Workers' Plea Confuses 970 kc. Case

COINCIDENT with the filing of an application by the International Ladies Garment Workers, for a 1,000 watt broadcasting station in New York on the 970 kc. clear channel, a report became current that the agreement reached by four station operators for a realignment on the wave had been broken. The case had been set for hearing for May 9, but the Garment Workers, in their application made public April 24, requested a postponement. The original applicants are KJR, Seattle, dominant station on the channel, which applied for an increase in power from 5,000 to 10,000 watts; WCFL, Chicago Federation of Labor, operating fulltime on the wave under special grant; Amon G. Carter, Fort Worth publisher, who seeks a new 5,000 watt station in that city, and Hearst Radio Inc., which seeks a new 1,000 watt station in Albany,

\.

Y.

First Lady -Reporter MRS. FRANKLIN D.

ROOSEVELT turned "roving

reporter" for NBC Easter Monday by broadcasting a portion of the "roll by roll" festivities on the White House lawn. Carleton Smith, NBC presidential announcer, was broadcasting the historic egg- rolling event with a portable mike, when he noticed Mrs. Roosevelt on the He White House portico. held the "mike" before the F.rst Lady, only to have her take it from his hand and rove about with it for several minutes, to tell the NBC -WJZ network audience of the goings -on.

Railroad Campaign Will Start May 1 A SERIES of one -minute tran-

scriptions for the Western Railways Association, which recently placed its appropriation in the hands of Reincke- Ellis -Younggreen & Finn, Chicago agency, will be spotted twice daily on between 30 and 40 stations beginning May 1. The campaign, recorded by WBS at its Chicago studios, is a cooperative one in which all Western lines are cooperating to increase summer travel by rail. The precise schedule had not been worked out as BROADCASTING went to press, but it is understood that if the spots prove successful, the project will be continued throughout the Summer. The commercials will suggest that listeners write friends in the East advising them to take their summer vacation trips by rail. With the exception of the national spot- transcription campaign of the Chesapeake & Ohio and the current Chicago & North Western series on WENR, Chicago, this is the first important radio advertising effort on the part of railroads for several years.

Vick Resumes in Fall VICK CHEMICAL CO., Greensboro, N. C. (cold remedies), going off the air for the summer months plans to renew network and spot broadcasting in the autumn, probably with a half -hour program. The sponsor has just closed a 29week NBC -WJZ series thrice -weekly, with Willard Robison's orchestra and claims one out of three radios turned on during the program was tuned to its Plantation Echoes. Cecil, Warwick & Cecil Inc., New York, handles the account.

Schenley Program SCHENLEY PRODUCTS C o New York (liquor) has taken over sponsorship of the amateur show of WHN, New York, originator of this type of program. The series, which is reported to be for 26 weeks, is understood to be the forerunner of further Schenley radio advertising. The New York program involves a talent tieup with Loew theatres, owners of WHN. Lord & Thomas, New York, is the agency.

Senator Wheeler Defers 45 Affiliates Sign Plan to Exclude Press From Station Ownership New NBC Contract REITERATING his view that he felt newspapers and radio broadcasting stations should be divorced completely, and that there should be no joint ownership of the two, Senator Wheeler (D.) of Montana,

declared April 23 he has in mind legislation which would prohibit such joint ownership. Earlier this session the Senator, chairman of the Interstate Commerce Committee charged with radio legislation, declared during hearings that he was opposed to the joint control of the two mediums. Pressure of other legislation, particularly his measure to strictly regulate holding companies, he told BROADCASTING April 23, might prevent his introduction of such a measure at the current session. "I am definitely of the opinion that newspapers and broadcasting stations should be divorced, whether corporately or otherwise," Senator Wheeler declared. "But I find it difficult, due to the pressure of other business, to handle such legislation at this time. If I do not introduce such a measure at this session, I intend to pursue it at the next." Senator Wheeler said that two great mediums of news dissemination, so effective in moulding public opinion, should not be "monopolized". During the hearings last January he repeatedly interpolated remarks about newspaper acquisitions of stations, notably those by the Hearst organization.

Increased Use of Radio Aids Philip Morris Sales EARNINGS of Philip Morris & (cigarettes) trebled earnings last year, mainly on the basis of continued growth in sales of the 15-cent Philip Morris cigarettes introduced in January, 1933, according to information obtained by Lawrence M. Hughes, of the New York Sun in an interview with L. B. McKittrick, president of the company. Earnings for the fiscal year ended March 31 were between $3.50 and $3.75 a share, Mr. McKittrick is quoted as saying, as compared with $1.21 for the previous year. Unit sales of Philip Morris cigarettes are said to have passed the four billion mark, with radio advertising playing a prominent part in the growth. The company is said to be increasing its use of radio, with nearly 100 stations now scheduled. Biow Co., New York, is the agency. Co., New York

Max Baer for Gillette GILLETTE SAFETY RAZOR Co., Boston, on April 29 started a 13week series of half-hour programs with Max Baer, heavyweight boxing champion, on an NBC -WEAF network. The program is titled Lucky Smith, and presents the boxer in a detective role. The contract is understood to include broadcast rights to the Baer -Braddock championship fight June 13, which also may include a CBS network. The sponsor has an option on an additional 13 weeks. Ruth rauff & Ryan Inc., New York, is the agency.

Negotiations Continuing With Rest of Network's Stations

FORTY -FIVE affiliated stations, in addition to the 15 it manages and operates, have thus far been signed by NBC to the new contracts being offered under its new station compensation plan. The contracts go into effect on varying schedules, some being in effect already, and the whole plan is to become operative for all stations Feb. 4, 1936, when the new network rates are in effect on all accounts.' Contract negotiations are still under discussion with most of the remaining stations among the 88 affiliated with NBC, with the exception of those in the Mountain and Pacific Coast divisions. These are to be discussed personally with the station managers during the next month by Frank E. Mason, administrative vice president, who will be joined on his tour of the stations by Don E. Gilman, Pacific division vice president. Field Representatives NEGOTIATIONS with the stations started early in February when the NBC dispatched its representatives to the field. The contracts were obtained largely by Niles Trammell, Chicago division vice president; William S. Hedges, manager of managed and operated stations; R. M. Brophy, station relations manager, and Keith Kiggins and Ed Zimmerman, station relations department, New York. The list of 45 affiliated stations which have already signed contracts follow: WJAR, Providence; WTAG, Worcester ; WCSH. Portland, Me.; WFBR, Baltimore; WBEN, Buffalo; \\'CAF:, Pittsburgh; WWJ. Detroit; WHIG Dayton; KSD, St. Louis; WOW, Omaha ; WFIL. Philadelphia; WBAL, Baltimore; WSYR. Syracuse; KWK, St. Louis; WMT, Cedar .

Ia. ; KSO, Des Moines; KOIL, Omaha; WREN, Lawrence, Kan. ; WTAR. Norfolk, Va. ; WPTF, Raleigh ; WWNC, Asheville, N. C.; WIS. Columbia, S. C.; WJAX, Jacksonville. Fla. ; WFLA, Clearwater, Fla.; WSI'N, St. Petersburg, Fla.; \\'IUD. Miami: WSOC, Charlotte, N. C. ; WAVE. Louisville ; WMC, M e m p h i s; WAPI, Birmingham; WJDX, Jackson. Miss.; WSMB, New Orleans ; KVOO. Tulsa ; WKY, Oklahoma City ; WFAA. Dallas; WBAP. Fort Worth ; KPRC, Houston ; WOAI. San Antonio; KTBS, Shreveport. La. ; WTMJ, Milwaukee ; RIBA. Madison. Wis. ; KSTP, St. Paul; WEBC, Duluth; WDAY, Fargo, N. D., and KFYR. Bismarck, Rapids,

N. D.

The NBC managed and operated stations coming under the new plan, all of whose contracts are already in effect, are:

WEAF and WJZ. New York; WENR and WMAQ. Chicago; KPO and KGO. San Francisco ; KDKA,' Pittsburgh: KOA, Denver; WßZ,' Boston ; WBZA. Springfield : WGY, Schenectady; WRC a n d WMAL. Washington ; WTAM, Cleveland ; and KYW Philadelphia.

WIRE on Basic Red

WIRE (formerly WKBF), Indianapolis, has been transferred by NBC to the status of a basic Red network outlet, instead of an optional outlet on either the Red or the Blue. The station is managed by D. E. "Plug" Kendrick.

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:

May 1, 1935

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Liberalize Press -Radio Plan

. '.Publishers cf

By GILBERT CANT

appose the Sponsorship of News at Annual Convention; ìÑ ote to Continue 15% Agency Compensation Basis

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`13APITULATION of American newspaper publishers to the prineb , iple that the public is entitled to r pore radio news was voted April rts .15 at the annual convention of the Newspaper Publishers i .merican it ak.ssociation, but a deaf ear was ;turned to the contention that news n..thould be available for sponsor a!

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The convention unanimously l.dopted the report of its radio cornnittee containing recommendations o that effect. To date the two 'ress-Radio bureaus have not deided to what extent they will ,

;iberalize service which is permit ed under the amended program nut it is expected subscribers will e able to get practically as much .a. ,sews as they can carry. In the case of networks this any .ep. , trobably will mean one or two exon.. ra five -minute news periods, one bout noon and the other at 11 by ifft

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Individual station subscrib-

rs, particularly those facing keen ransradio competition, may be alud re. ,owed even more news if they are :g ;willing to pay transmission costs. ion ,4 Allowed More News TATIONS affiliated or owned by as newspapers will be in an even bet on'ler position since they will be able, iitfter paying the fee to Press RaÌe; :Hio Bureau, to pick any desired ewe off the wires and after givdo oit;;ng the usual credit, use it on the >is; it whenever desired. z; Formulation of the New York Rr bureau's plan was delayed by the da jtbsence of Edwin S. Friendly, 1e`, usiness manager of the New York ' un, who was in Binghamton due TF c.: his father's illness. Expected imitations mitations inherent in network peration will cause many stations rer, IL; o subscribe to Press -Radio separde. ,ately to avail themselves of poten4C, :ial liberalization of rules, it is anA' ,ticipated. ,ea,

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Herbert Moore, manager of Transradio, commented on the ac,,,,. aeon as follows: "I am sorry they IS, extended extended the agreement and sorry e; various modifications are only $t {potentially better. Unless they take Az lull advantage of extra latitude rk, 'Ohey now have, the situation will iisot be improved. Discrimination in fed favor of stations owned by news 'ei papers is bad and destroys the real ab 1'r pretended public service nature of the plan. If they put more news r' pp fan, competitors will retaliate with 6I, rnore and better news. "We are doing our best to reId, ''orm commercial credits in news go proadcasts and blame criticism on .he fact that these things sound :worse than they look. We don't 'lug products in news columns as papers do and I don't think the American public is so stupid as üa. ;rublishers seem to think, in misby 'taking commercials for news. Spon:.:ors have no say in the selection It .f news and if they were to do any or hing objectionable in commercials ed :hey would be dropped from our ist of clients." Er.

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E. H. Harris, of the Richmond (Ind.) Palladium - Item, presented the report of the Radio Committee, of which he is chairman. On his motion, it was adopted, after a desultory discussion featured by admissions from all publishers who touched on the question that radio broadcasting of news has not cut into their sales and may have helped them. Frank D. Throop, of the Lincoln (Neb.) Star said that while there was no doubt radio did take the edge and the freshness off some of the news printed, he had never heard of anybody giving up the buying of newspapers for this reason.

Frank S. Hoy, of the Lewiston (Me.) Sun - Journal, confirmed Throop's experience, and went further, saying "All can testify that we have had an increase in circulation during the last two years." Discussion of the provisions for supplying news to radio stations was scarcely more animated. J. R. Knowland, of the Oakland (Calif.) Tribune, a member of the radio committee, member of the governing committee of the Los Angeles

Press-Radio Bureau, and a director of the Associated Press, said only that the AP cannot and will not sell news to anybody but newspapers. Roy Howard, president of the Scripps - Howard enterprises, said newspapers are faced with the development of a new medium of news dissemination which has not "a century of journalistic ethics and tradition behind it." He made no suggestions but contented himself with the rhetorical question "What are we going to do to meet this situation ?" S. E. Thomason, Chicago Times, warned publishers that newspapers are going to have to face the fact of competition in news broadcasting, whether they like it or not, and accused them of having failed to consider squarely the economics of the situation. The thing to decide, in his opinion, is whether the existing great news -gathering organizations are going to furnish the news for radio broadcasting, or let somebody else do it. "We must see that the dissemination of news does not get out of the hands of the newspapers," he said.

Report of ANPA Radio Committee THE TEXT of the report on newspaper -radio relations as adopted by the ANPA: The focal point of Press -Radio relations is based upon the newspapers' property rights in the news which they have gathered as members or as clients of one or more press associations. Since all newspapers which are members or clients of one or more press associations have a certain property right in the news of those press associations, the Radio Committee bases its activities upon the premise that these property rights in the news should have some central body to coordinate their interests in the broadcasting of news furnished by the press associations. The Press -Radio Bureaus, composed of the press associations, the newspapers, and the broadcasters provide a medium through which these rights may be co- ordinated and preserved in the broadcasting of news. This is the basis upon which the Radio Committee makes its report. During the last year attempts were made by some broadcasters to encroach upon the property rights of the newspapers and the Press Associations in the news which they gather. These attempts manifested themselves in the news which certain radio stations took from the newspapers without their consent or that of the Press Associations. They persisted in these violations even after notice had been served upon them. One case of this kind in the State of Washington in which the property rights of The Associated Press in the news had been violated by a broadcasting station was taken to a Federal Court. The Federal Judge ruled against The Associated Press. An appeal was taken to a higher court. The United Press

and the International News Service agreed to share the expense of the appeal. On the other side of the controversy The Executive Committee of the National Association of Broadcasters is raising a fund to fight this appeal. Many members of the National Association of Broadcasters are using their influence to induce the Association to withdraw from the case. Efforts have been made by certain interests connected with the broadcasting industry to destroy the property rights of the newspapers and the Press Associations in the news through legislation. This action was attempted in the Legislature of the State of Washington where a bill was introduced to permit radio stations to take the news from the newspapers without their consent or that of the Press Associations. The legislation failed of enactment. Your Radio Committee has only been able to report these violations and to make recommendations for legal action on the part of those who are in a position to defend these fundamental rights. We believe, however. that through further cooperative efforts on the part of some of the larger interests in radio and through continued effort on the part of the newspapers to cooperate with the radio industry as a whole, we will he able' to eliminate some of the conflicts which exist in these spots. Publishers must understand that the Press Associations and newspapers have no legal right to interfere with the broadcasting of news which has not been gathered by the newspapers or the Press Associations. The newspapers and the Press Associations have no monopoly on the gathering or selling of news. The main point at issue between the (Continued on page 43)

BROADCASTING

Support for the proposal to continue the Press-Radio Bureaus came from John Ewing, of the Shreveport (La.) Times, who said that he has bought two radio stations during the last year, and very soon found out that his listeners (who are also the readers of his paper) demanded news on the air. ANPA's committee on advertising agents lined up squarely behind the association's two traditional watchwords: Preserve the 'dual rate intact, and continue the 15% straight agency commission. In both these matters it is thus aligned with the AAAA, and against the ANA. Radio Competition THE ANPA'S Bureau of Advertising stated in its report that newspapers are now "facing unusual competition for the advertiser's dollar." According to the Bureau's estimates, national advertisers paid $163,000,000 for newspaper space in 1934; a gain of 12.4% over 1933, as compared with a loss of 9.4% shown in 1933 as Expenditures in against 1932. magazines totaled $113,500,000, a gain of 20.8 %, and the Bureau thought the fact magazines showed a larger percentage gain than newspapers could be partly explained by the fact that they showed a larger loss between 1932 and 1933 -18.3 %. Then, using the quaint word "broadcast" to denote broadcast advertising, the Bureau reverts to its habitual denunciation of radio as "an experimental medium ". In another section of its report, the Bureau of Advertising takes up the thread where the Clark Hooper survey left off, and reproduces charts which are alleged to show "How Radio `Circulation' Shrinks." The method of depicting homes in a row (developed by the CBS Sales Promotion Department) is used, and the figures appended tell the following: "Of all 32,500,000 Homes in the United States .... "61.5% have radio sets .... "Of these, 87% are occupied, 7 to 10 p. m..... "22.4% have their sets turned on.... "4.5% are listening to a single program.... "3.2% can identify the advertiser or the product."

Directly contrasting "Radio versus Newspaper Circulation," the following claims are made: "Of all homes.... "87.5% read a newspaper.... "22.4% listen to some radio program." The Bureau has neglected to point out that it refers to "reading a newspaper" on a 24 -hour day basis, while for some unexplained (because unexplainable) reason, radio listeners are presumed to be non -existent unless they choose to have their noses counted during' the arbitrarily designated period from 7 to 10 p. in. Without bothering to (rive Clark Hooper credit by name, the Bureau then quotes this organization's "findings," the fallaciousness of which has already been demonstrated in BROADCASTING, Feb. 15.

Page 7 www.americanradiohistory.com

Alka-Seitzer Takes the Air -way to Success By H. S. THOMPSON Advertising Manager, Dr. Miles Laboratories Inc.

Liberal Use of Radio Time and Intelligent Merchandising Combine to Bring Spectacular Jumps in Sales Volume OUR first radio broadcasting over W L S, Chicago, in 1932, looked like an answer to

prayer

-

33,000

sample requests

from our Sunday

afternoon an-

nouncements and no less than 200 from any state. The same idea occurred to all of us at the same time -the chain that's all we need to put Alka Seltzer over right! So we went on the chain; went high -hat; kept the same theme but engaged different talent-more expensive. Results fewer sample requests from the entire chain than formerly from one station alone. Summer with baseball games as competition. Our 13 -week contract expired, and we took a Sunday afternoon period the following fall over another chain. Thirteen weeks and few tangible results cured us, we thought, of the radio habit. February, 1933, and the hour of the National Barn Dance from 10 to 11 p. m. (CST), was open for a sponsor. It took the combined efforts of the advertising and sales departments as well as all the salesmanship of our agency, Wade Adv. Agency, Chicago, to convince our board of directors that we might be able to get some results from this program. The Barn Dance had been on the air for seven years. For more than a year, it had been on at the Eighth Street Theatre in Chicago, packing the house and turning them away every performance at 75 cents admission. Upward Go the Sales AFTER ONLY two or three broadcasts, the sales in the Chicago area picked up a bit. A new president took office-and business increased. The banks were all closed -and business increased. By mid -summer, the Chicago area was going so well that we were considering using the NBC basic blue network. But the hour -11 to 12 (EST). "Everybody's in bed before that time!" A compromise was effected. The program was extended to Detroit end Pittsburgh by direct wire from WLS. The results proved that there :+re some towns in which curfew does not ring, at least on Saturday nights. The National Barn Dance now on twice each Saturday ight, 9:30 to 10:30 (EST), and a special broadcast for Western States 9 to 10 (MST), 8 to 9 Mr. Thompson

-

i

(PST).

They are still packing the house "nd turning them away at the Eighth Street Theatre in Chicago. Nearly half a million people have raid to see this show, and that's a real run for any man's show. Uncle Ezra? Well, he was very ropular on the Barn Dance pro-

WHEN Uncle Ezra calls for a "toot on the tooter, Tommy", millions are listening -and a lot of them are buying Alka- Seltzer. About a year after the product was introduced (1931), Dr. Miles Laboratories Inc., began to use radio. The record: 1932, not so hot;

1933, fair; 1934, up over 500%; 1935, January alone was far ahead of the whole year 1933, and shooting skyward. The bulk of Alka- Seltzer advertising has been doue via the air waves. And here is how it was done a radio success story that is teeming with lessons in skillful merchandising and good promotion.

-

gram. He had a "powerful little five -watter in the friendly little city of Rosedale ", broadcast over WLS at 1:15 p. m.

We sponsored this broadcast for several months. Three announcements that we would send a photograph of the old "Jumpin' Jennie Wren" and "Toots", a baby that had been abandoned in the hallway of his station brought between 56,000 and 57,000 requests. This from a 15- minute daytime broadcast over the single station. Dealer Cooperation WHAT more natural than that Uncle Ezra should be our selection for our network program? About 200 different transcriptions have been made of the Comedy Stars of Hollywood. These transcriptions are for spot broadcasting over stations that reach an audience not adequately covered by our other broadcasts; for areas where the sales are lagging a bit, and for densely populated districts that can use more coverage than is given by our regular programs. News broadcasts are put on in similar territories for exactly the same reason-to bring and keep our per capita sales per month up to or above our quota. These spot broadcasts have been continued in many instances, long after their appointed time for expiration, because the results have seemed to more than justify the expense. Why have we been successful in our broadcasts? Not having access to the results of other radio programs, we do not know whether or not we have had greater success than others. All we know is that we continue to broadcast and our sales continue to increase. Like any truthful advertising man, I will confess that the principal reason for the rapid increase in the sale of Alka- Seltzer, is the merit of Alka -Seltzer. Cooperation of druggists has been, and still is, a mighty important factor in Alka Seltzer sales. The druggists of

California suggested to us that they put on an Alka- Seltzer week for us in January. They asked nothing in return, but we entered into the campaign with them wholeheartedly, using generous newspaper space, a total of nearly 1,000 radio announcements on all stations in the state, and special placards on the front of street cars in larger cities. We installed window displays, counter displays, banners, etc., in 3,000 of the 3,400 retail stores in the state. From the amount of Alka- Seltzer sold in this one week, we are more than ever convinced that the druggist, wholesale and retail, is a mighty important factor in putting over any item he really wants to push. In every town where we use a radio station, we put special detail men. We put in as many window trims as possible, and as many counter cards and soda fountain dispensers as the druggists will let us. The first duty of our special salesmen is to make both wholesale and retail druggists conscious of our product and the efforts we are making to increase the demand for

it. Orders are of secondary importance although they generally run to a considerable volume. Why do people listen to the Alka Seltzer Barn Dance? Frankly, we don't know. We believe that it is because most of them like the friendly atmosphere of the program. After all, the majority of us are just plain folks. We like the man who is informal and friendly. We like the man who takes us by the hand andcalls us by our first name. That is why Rotary, Kiwanis and other so-called service clubs flourish. Variety in Appeal MANY of us grew up in small towns or on the farm. Nearly all of us have friends or relatives who did. The Barn Dance is popular for the same reason that "The Old Homestead ", "The County Fair", "Shore Acres ", and "Way Down East" were sure-fire hits 40 or more years ago. We have put on a lot of veneer since those days, but underneath we haven't changed much. Our reaction to clean wholesome entertainment is the same. Uncle Ezra, because he is human -quick tempered but kindly-stubborn, but underneath the surface, charitable and deeply religious -is attracting a large and constantly increasing number of listeners. The Comedy Stars of Hollywood appeal to a different audience, the more sophisticated. As we use them, they are mighty effective in increasing the demand of AlkaSeltzer. "Give me a toot on the tooter, Tommy. Special AnnouncementStation MILES wants to express its appreciation of the fine work of the Wade Advertising Agency in producing the Alka -Seltzer National Barn Dance and the Uncle

Ezra Programs." Just a word about broadcasting results. Our records show that for the first 13 weeks, the increase in most sections is gradual. Then a jump in sales which becomes more noticeable as time goes on. In many cases, the increase over sales made before our programs went on the air has been greater the fourth month than the combined increase for the first three months.

ANA to Convene May 5 For Semi-annual Session AS IN PAST gatherings of the Association of National Advertisers, closed sessions will precede the open meetings of the 26th semiannual meeting of the ANA to be held May 5 -8 at the Greenbrier White Sulphur Springs, W. Va At the closed radio session Mat 7, program, commercial announcement, merchandising and audience check subjects will be discussed witl

UNCLE EZRA

speakers including Chester J. LaRoche, president of Young & Rubi cam; Dr. D. P. Smelser, Procter & Gamble and George Bijur, director of sales promotion, CBS.

BROADCASTING

Page 8 www.americanradiohistory.com

May 1, 1935

1

Ernest Pontius, veteran WREN announcer, and C. R. Stromberg, president of the Kansas City .Retail Grocers Association, invite Mrs. Housewife to the Kansas City Food Show.

WREN advertised

products and programs are popular

features

of the

Kansas City Food Show.

1

i

National Representatives

John Blair

t

&

Vernon H. Smith Manager

Co.

Main Office &Studios: t

New York .. Chicago Detroit» San Francisco

WREN BUILDING

Lawrence, Kansas

4 BI 9gty 1, 1935

g.

In

THE

if>9n

o" Page 9

BROADCASTING www.americanradiohistory.com

Li

A Story With a Point at the End Most anniversary celebrations are better undiscussed...organized to revive and glority the forgotten past occasions to which the guests of honor attend with regrets or develop severe cases of "prey. appointm'ts "... BUT THIS

...

ONE WAS DIFFERENT.

KFTT'B, the Warner Bros. station in Los Angeles, recently celebrated ten years on the air with a thousand -dollar -a- minute cast in a two hour and a half program that made history. On this one program were probably a greater number of "big name" stage and screen celebrities than had ever been heard over any station.

Here's just part of the highest- priced program ever broadcast. From left to right, Mr. and Mrs. Pat O'Brien, Dick Powell, Joan Blondell, Phil Regan,lllaxine Doyle, Frank McHugh and Lyle Talbot.

Warner Bros., "it was through this station that talking pictures were made possible. It was during the construction of KFWB that Frank Murphy, our electrical wizard, called our attention to an instrument that convinced us talking pictures could be given to the public." On the program was Monte Blue, a film colony favorite, whose voice was the first to be heard on KFTPB's first broadcast, ten years ago. Dick Powell dashed in, whispered something about a "heavy date, get me out early "...ended up by being one of the last to leave. The notable team of Harry Warren and Al Dubin, Hollywood's song -writing fools, exhib-

Al pear

Jolson flew in from Palm Springs to ap

... had this to say ... "I don't think an:

radio program has ever been given with so man; think that if !Varner Bros. had t, stars and pay, they would have really gone out of busines

I

tonight."

ited their "Babe Ruth ways." Bette Davis, Dolores Costello and A! Jolson share the microphone in a 3 -star ad.

Every star invited arrived, and stayed (that's a world's record) with the one exception of Joe E. Brown who was ill in bed at home.

Benny Rubin, Bob Armstrong, George Brent, Winifred Shaw, Warren William and Dorothy Dare were a big part of the "Thousand- dollara- minute" cast.

Some thirty individual acts were rehearsed and broadcast. Leo Forbstein's Vitaphone Orchestra and the T'itaphone Men's Chorus gave a notable musical performance.

The anniversary broadcast was made from the studios of KFWB, located on the actual stage where the first talking picture was made. "In fact," said Harry M. \Varner, president of

Page 10

Monte Blue, Harry Warner, Frank Murphy and Al Jolson do a little harking back.

Here's as many of the cast as could be pulled awa from the birthday cake long enough to be photographed.

...

AND THE POINT because of its close tieu> with motion picture people and the nature of it programs, KFWB is a real force in the broac cast field in Southern California ; that it slict. off a considerable share of the listening audienc, in this area ; that its rates, plus coverage, de serve consideration in air advertising in thi the nation's fourth market. KFWB is owned and operated by Warm' Bros. Motion Picture Studios. It is located o the Warner Bros. lot in Hollywood and broad casts from the largest sound stage in the Tees

BROADCASTING www.americanradiohistory.com

I

May 1, 19&I;

;Evaluating the Radio Program in Advance By R. CALVERT HAWS Radio Department, Henri, Hurst & McDonald Inc., Chicago

Formula Developed by a Successful Producer Dissects he Essential Elements of an Effective Broadcast GREAT many questions

it

are

sked in this era of successful raio advertising as to how a comuercial program can be judged beforehand. To satisfy my own ind, I have set up a formula rhich appears to cover the essenial points. I present them hereith for whatever good they may o to others interested in program .oduction and presentation. In reading the script, I check the ollowing things: Form, action, rogression, good taste, balance,

'ariety, tempo, length. A Matter of Form

'0

MAKE each of these a little Tearer, the following is a brief ynopsis of what I mean by each f these points: OR'I: In matter, there are three varialasic forms: A circle ion an oval; a square -variation Now a n oblong; a triangle. ,yramid, a mushroom, a tree, a hampagne glass, a pear, are all asically triangular in shape alhough each one is a variation. On vase you have a triangular base, circular body and an oblong neck, ut the form as a whole is tringular. Therefore, successful radio proframs should have a basic appeal ind while the variations are nu-

-

for

terous,

success

the

script

riter and producer should have

n mind a

form as the basis on

: hich he builds. In radio there are three distinct arms: Comic; straight (sex in its roadest sense)

;

tragic.

Plenty of Action ACTION: A successful program onsists of three major actions: Introduction, happening, a clearing p. To illustrate: 1. You introduce the fighter in prize fight. A blow is struck; ou

2.

await the result. You announce Mr. Jones will k. He makes a statement,

urns up.

3. ,You introduce Jack and Jill. hey say they are going up the ill for water. They go. Finale: Jack falls down and breaks his rown and Jill comes tumbling

fter." 14. An orchestra is introduced. t plays a number which in itself ulfills the happening and clearing

LW:

d

p. The verse and the chorus ither musically or orally, or both, lake a statement and clear it up. 'ROGRESSION: A successful adio program must progress. It an't stand still. A successful iusical show is simply a number 'f pieces of music put together and becomes one big number progres-

ively. You can't imagine a successful Zusical comedy which opens with verybody in the show on the stage Snging the hit number and ending `rith a soprano and duet. A sucr,é iessful radio show must build to a rd Fiimax. Anti -climaxes tire an audi;W

194'tiay

1, 1935

TO ANSWER the thousands of questions shot at people in radio about how to best judge a program is well nigh impossible. In this article the author, who lias been highly successful as a program builder, and who has the background of a station manager, gives his formula. He has directed the series over CBS for the Selby Shoe Co., Portsmouth, O., featuring Mrs. Roosevelt, wife of the President, hich ended on April 19 for the Summer. .1%

ence and lose their interest. The saine law of progression applies to talks and script shows. GOOD TASTE: Radio has been ever careful in this regard. Other forms of entertainment have not been so careful. In radio you cannot select your audience "for adults only" does not apply. Nor does the time of day help. Therefore, a radio program to be successful must always in every detail be in good taste. It must not be offensive to any creed or section of a race or age. Holding Interest VARIETY: Variety is the law of interest. You have seen people pick up a book and say "that book looks dry, page after page of solid type." A trip on the ocean where for day after day one sees only the same old sea, gets monotonous. Riding on a train through the desert-nothing but sand. A good speaker injects a joke every so often into his talk, or varies it with a personal reminiscence. A successful radio program, therefore, must have variety to hold and retain interest. BALANCE: This is something that only instinct can distinguish. If you entered a room and found the fireplace on the ceiling, at once you would feel something was wrong. A picture hung badly-instinctively you feel just how high or how low it should be. A tree with just the trunk showing above the lower branches at once seems out of harmony. Stage setting, a picture, an advertisement out of balance, a building that protrudes instead of recessing in its progress skyward, a flagpole smaller at its base than at its top-all are against our ideas of proportion and so produce a feeling of dissatisfaction. Many a play has been a flop because of too much of the leading man or leading lady. Script writers and producers feel as it were the right spot in which to place .the commercial, the music or to introduce the great artist. To cut dialog, to introduce new characters, etc. A successful radio pro eram must have balance. TEMPO: If I stand 10 feet away from you with a basket of tennis balls within my reach and throw one to you, and after you have

-

caught it throw you

another,

LENGTH: I have left this to the last. No scene, no musical number, no speech, no commercial should be longer than is necessary to adequately put across the thought you wish to convey. The trouble with many writers, speech makers and some composers is that they so often detour from the main thought only to try and cut across lots to get back to the main thought. The last word is of great advantage. In courts of law, the lawyer for the defense trys to anticipate the final address of his opponent to the jury and to take as much out of it as he can, because the last thought in the mind is often the one best remembered. Copywriters of advertisements invariably end their copy with an urge to act. So, in radio continuities the length should be sufficient to tell the story, driving home the most important point at the end of the speech or the production. Otherwise, anticlimaxes appear which are bad and produce an unpleasant feeling in the mind of the listeners. -

New Spot Series Started by Colgate

MR. HAWS chances are I can throw each one fairly fast and you won't drop any. But if I throw them at you even slowly, but in rapid succession, you may catch the first one or two and then throw up your hands to shield yourself. The same way with throwing thoughts over the radio. They must be presented so that the audience can catch each one, assimilate it and be ready for the next one. Otherwise they stop mentally and lose part of the speech trying to get the part they missed. This applies to all sounds coming over the radio. Composers repeat bar after bar, sometimes the exact thoughts, sometimes the melody with variations, but the central melody or theme is there. Proper Timing THE SUCCESS of Amos 'n' Andy is often attributed to the tempo of their shows. No pains are spared to be sure that the audience has properly assimilated a thought before they proceed to another one. If people come in and out of a scene too quickly, if they are not properly introduced, if a speaker rushes from one thought to another without being sure his radio audience has thoroughly understood what he is driving at, a feeling of dissatisfaction is built up in the listener's mind, and the program is not successful. Tempo is vital to a successful radio program. .

BROADCASTING

COLGATE - PALMOLIVE - PEET Co., Jersey City, begins an extensive spot campaign late in April for Crystal White and Octagon soaps, using 15- minute transcripttions, twice weekly. Entitled Theatre of Romance, the shows are written from stories that have appeared in Hearst's Cosmopolitan magazine. Through Benton and Bowles Inc., New York, the transcriptions have been placed on the following

stations for Crystal White: KFH, Wichita; KMBC, Kansas City; KOMA, Oklahoma City; WFAAWBAP, Dallas; WOAI, San Autonio; KWK, St. Louis; WOW, Omaha; KOA, Denver, and KSTP, St. Paul. For Octagon Soap: WCAU, Philadelphia; WOR, Newark; WBAL, Baltimore; WRVA, Richmond; WBT, Charlotte; WSB, Atlanta; WTOC, Savannah, and WAPI, Birmingham.

General Food's Radio GENERAL FOODS Corp., New York, began sponsorship of Tony and Gus on the NBC Blue (basic) network April 29, to promote Post Toasties and Post 40c Bran Flakes. The script is written by George Frame Brown, who plays Gus, while Mario Chamlee, tenor of the Metropolitan Opera Company takes the part of Tony. The `show is at 7:15 p. m. to follow Amos 'n' Andy five nights weekly from Monday through Friday. The contract is for 26 weeks, and the agency is Benton and Bowles Inc., New York. The client is using a larger proportion of the total appropriation on radio, as compared with other media, than in previous years' campaigns for these products.

Page 11 www.americanradiohistory.com

Dr. Stewart Is Elected Vice Chairman of FCC DR. IRVIN STEWART, member of the FCC, on April 18 was elected vice chairman of the agency, in addition to his duties as chairman of the Telegraph Division. A Texas Democrat, and the youngest member of the seven -man commission, he will serve in,.his new capacity

as acting chairman when Chairman Anning S. Prall is unable to preside. He will not, however, necessarily serve on each of the three divisions as an ex officio member, since the act provides that the chairman shall designate who shall sit on each of the divisions in the absence of regularly assigned members; At the same meeting, a motion put by Dr. Stewart, providing that the FCC itself in general meeting shall pass upon every staff appointment, however minor, was carried. Heretofore, this function has been left to the appropriately designated personnel officer in cases of non -executive posts, as in most governmental agencies._

Ugliest Mai A NEW version of the Man

in the Street type of program tried by WGPC, Albany, Ga., was the "ugly man" contest, sponsored by Goodrich tire stores. Listeners were offered passes obtainable at Goodrich stores and more than 4,000 appeared for a special program staged in a theatre. So successful was this idea that Ed Sims, sales manager o f WGPC, despite the fact that he received a number of votes as the "ugliest man", decided to stage a "biggest liar" contest.

Beverage Sports Series STAN LOMAX, sports commentator of WOR, Newark, will broadcast two new series of programs, with Fiegenspan Brewing Co., of Newark, and Frantz Distillers Inc. as sponsors. The Fiegenspan series began April 30 while the Frantz programs start June 3.

WiR Will Affiliate With CBS in Fall NBC Now Is Negotiating for A New Outlet in Detroit A SHIFT in CBS and NBC outlets in Detroit will take place Sept. 29 when WJR, 10,000 -watt clear

channel outlet of the NBC -Blue network switches to CBS and CKLW, present CBS outlet, either returns to independent status or moves to the WJR position. Also figuring in the negotiations for the realignment is WXYZ, operated by the Kunsky-Trendle Broadcasting Corp., and now aligned with Mutual Broadcasting System. The CBS-WJR contract is for five years. Negotiations whereby WJR decided to shift to CBS largely grew out of the station's failure to reach an accord with NBC on its new s t a t i o n compensation plan. Arrangements with CBS were made in conversations between William S. Paley, CBS president, and G. A.

Richards, president, and Leo J. Fitzpatrick, vice president and general manager of WJR. While figures were not divulged, it is understood that under the CBS -WJR contract, based on CBS business this year, the station will realize in the neighborhood of $35,000 more annually from its network programs. Roughly, it is estimated. that during the current year WJR's contract with NBC yielded it something like $200,000. Seeks 50 Kilowatts MEANWHILE, WJR is making] plans to petition the FCC for an increase in power from 10,000 to the maximum 50,000 watts. Mr. Fitzpatrick was in Washington April 22 to discuss the matter with his attorneys and with FCC officials. The station is on the 750 kc. clear channel. It is understood that WJE's severance with NBC will in no way affect the status of its sister station, WGAR, Cleveland, as an NBC-Blue outlet. WGAR is controlled by the Richards- Fitzpatrick organization. In addition to WXYZ, and CKLW, a Canadian -licensed station, control of which is held by George B. Storer; consideration also may be given by NBC to an affiliation with WMBC, Detroit, now operating with 100 watts. The station has pending an application to increase its power to 500 watts and to shift its frequency from 1420 kc., a local channel, to the regional channel of 1300 kc. The station is owned by the Michigan Broadcasting Co., of which W. Wright Gedge is executive. Contract Problems CONFERENCES were held in New York April 24 between Mr. Storer, his Washington counsel, Horace L. Lohnes, and NBC officials, in connection with a possible NBC affiliation. One of the issues involving the station has been the unsettled state of Canadian radio regulation and periodic frequent shifts. CKLW now is assigned t. the 1030 kc. channel, a Canadia exclusive channel. Moreover, there - has been some controversy abou the broadcasting of U. S. commer cials over Canadian stations o serious point of con Sundays tention with respect to CKLW am its network affiliation. These mat ters, it is understood, are ap proaching satisfactory settlemen insofar as the Windsor-Detroi outlet is concerned. An inkling also has been give that CKLW might contest the CB cancellation of its contract, effec tive in September, on the group that the document still has a yea to run from next June. The CB. contention evidently has been tha since CKLW has been shifted it frequency by the Canadian au thorities, the terms of its contrae have been abrogated automati

-a

.

SOUTH CAROLINA'S RICHEST MARKET You cannot afford -to overlook South

Carolina's richest market. Here are people that s p en t $4,000,000.00 more for food, clothing, automobiles, etc.,, than was spent in the second hest county in South Carolina. Greenville County for the same year accounted. for 20r,; of the entire wholesale business for the State of South Carolina.

WFBC

GREENVILLE, SOUTH CAROLINA

Within fifty miles of WFBC's transmitter there are 656,992 prosperous people. 76% of them own radio sets and are loyal listeners to WFBC. We invite you to investigate the rich possibilities advertising over WFBC offers the manufacturer. 1000 watts, 1300 kilocycles (5000 daytime

authorized) High Fidelity RCA Equipment

-

Owned and operated by The Greenville News and Piedmont the Leading Newspaper in South Carolina. Net Paid Circulation 45,000.

tally.

Fisheries on Network BOOTH FISHERIES Corp., Chi cago, starts a CBS program on 1 stations May 2 under the tits Fish Tales. It will be broadcas Thursday mornings, with a secon program on Tuesdays to be add Oct. 29. The company recentl placed its account with Sellers Se vice Inc., Chicago.

BROADCASTING

Page 12 www.americanradiohistory.com

May

I, 193

X,1111

c\011414./ °ISSUE

a

ONCE MORE ... advertising executives, who control radio appropriations and time placements, will turn to BROADCASTING for complete NAB convention news and features.

The JULY

issue- -BROADCASTING'S biggest news issue of the year, offers 1

stations an unsurpassed opportunity to tell their sales stories where the buyers of radio time expect to find them. It is the medium to which they turn for news

of the business of broadcasting which they can read with full faith and confidence.

Alert broadcasters are making space reservations NO W . . . as preferred run-of-paper positions are being allotted according to priority of reservation dates. Write or wire for rates and further information.

www.americanradiohistory.com

Proposal to Change Disc Rules To Be Heard June 20 by FCC Whole Issue of Transcription Regulations May Come Before Commission Following Petition by WBS filed by World Broadcasting System,

ACTING upon a petition filed last autumn by World Broadcasting System Inc., together with requests that regulations governing the broadcasting and announcement of transcriptions be clarified or amended, the Broadcast Division of the FCC has set June 20 for argument on possible alteration of

Incorporated, New York, New York, for an Amendment to or Clarification of Paragraph 176 of the Rules and Regulations of the Commission, the Broadcast Division will hear argument on this subject which pertains to mechanical reproductions. Such argument will be held June 20, 1935, beginning at 10:00 A. M. at the offices of the Federal Communications Commission, Washington, D. C. All parties who wish to participate should file their notice of desire to be heard with the Commission not later than May 18. 1935. Change in Rules IN ITS BRIEF filed Oct. 17

existing regulations.

In a notice issued April 19 the FCC ordered all parties who wish to participate to file their notice not later than May 18. Simultaneously, it was stated orally that entire issue of transcription regulation, rather than merely that of the WBS program .service, would be thrown open. The FCC notice of hearing follows in full text: Upon consideration of a petition

through counsel, Paul M. Segal and George S. Smith, of Washington, WBS asked that the rules for announcement of transcriptions be

Tell your

reNised to cover explicitly the WBS

tion program and the announcement thereof is governed by the first sentence of the second paragraph of Rule 176. The use in such program of various commercial credits or announcements shall not be considered as interrupting the continuous character thereof." was made that WBS be given an Other Revisions early opportunity to offer evidence THIS ISSUE grew out of the fact and present oral arguments. The language proposed by WBS that some FCC employes had into cover transcriptions in its li- terpreted the regulation now in brary to eliminate the necessity of force to mean that in the case of the announcement after each num- the WBS service, announcements ' of the "electrical transcription" or ber, was as follows: "In cases where a library of "mechanical reproduction" would electrical transcriptions made ex- have to be made after each numclusively for broadcasting purposes ber from a given disc, rather than is so made that a number of indi- at the 15- minute interval specified. Aside from this issue, however, vidual selections are used in the presentation of a coherent and con- the current understanding is that tinuous program, then even though the Broadcast Division also will that program is not produced from take testimony on the broader isone individual mechanical repro- sue of elimination of the announceduction, but is assembled into a ment "this is an electrical trancontinuous program through the scription", altogether. It is indiuse of selections from several such cated, too, that the Broadcast Direproductions, the program is nev- vision will consider other possible ertheless an electrical transcrip- revisions, such as those now in force in connection with call letter announcements, wherein the stations are required to make such announcements only at one-half hour intervals, or changes in language designed to clarify the matter. Opposition to the WBS proposal, and to any proposition that the announcement be eliminated, doubtlessly will be forthcoming from the American Federation of Musicians, which repeatedly has opposed transcriptions on the ground that they tend to bring about unemployment for musicians in radio studios. Networks, like live talent performers, also have looked askance upon the elimination of the transcription announcement, maintaining that there should be some differentiation between "live talent" and recorded programs so the public may be kept informed as to the . character of program. NAB Resolution THE ISSUE of elimination of the announcement requirement w a s first raised in 1933 at the NAB convention, when a resolution was adopted petitioning the old Radio Commission to abolish the requirement. At the convention last October in Cincinnati, similar action was taken. As adopted by a record vote, last year's resolution reads as follows: Resolved, that the National Asso-

program service. The issue of elimination of the transcription announcement altogether, a perennial one since transcriptions became popular, was not specifically raised. It was asked that definite language be added to the existing regulations, and the request also

advertising story to the people

DAYTON, OHIO and the GREAT MIAMI VALLEY of

TIMES

5 CLASS B

(All Hours Except 6 P.M. to 11 P.M.)

PROGRAM TIME

1.

s2 Two

100 Time.

$40.00 $38.00 $36.80 $35.20 $33.20 20.73 25.00 23.75 22.00 23.00 15,00 13.20 12.45 14.25 13.80 11.25 10.70 10.35 9.35 9.90 6.60 6.25 7.10 6.90 7.50 SPECIAL RATE: Six t/4.6oar period to one week, $50.00.

$31.20 19.50 11.70 8.75 5.85

1

Time

6 Timis

13

46 Tam.

Than

Hour Vs Hour % Hour 10 Minutes 5 Minutes 1

2. ANNOUNCEMENTS: 100 Words, Maximum. 14.An

44 so

I

Si 60

50 at 13.40

(

S4.2O

I

s00

I

$2.80

SPECIAL RATE: Five announcements in one day-per day, $10.00

CLASS C PFP C.1!B

(A000bncements on Special Participating Programs)

(7- 90n.A.M.)

..

WSMK

BROADCASTING COMPANY Loew's Theatre Bldg.,

Dayton, Ohio

A DAY 110

for

A DAY!

WSMK is the pioneer broadcasting station of the Miami Valley. Its ten years on -the -air have created a faithful following that responds to the stimulation of choice C.B.S. and local programs. Its 181/4 hours on the air each day are crowded with production opportunities f o r advertisers w h o ° want to sway the bulk

of this rich market quickly and at moderate cost.

Population Characteristics and Case Histories of Successful Sales Campaigns Available on Request.

AFFILIATED STATION

ra

ciation of Broadcasters hereby real firms the resolution adopted at its, 1933 convention referring to the elimivatiou of announcements for electrical transcriptions produced especially for broadcasting. and directs the convention resolutions committee to draft an appropriate resolution for this purpose to be transmitted to the Federal, Communications Commission. The 1933 resolution reads as follows : Whereas, the use of the electrical transcription method of broadcastiu.. programs is generally accepted by both stations and by listeners, and has become an important economic factor in the operation of broadcasting stations, and Whereas. there is definite evidence of serious loss in income to station: because of existing requirements tha electrical transcription programs must he so announced, and Whereas, there has been suf5cieu progress in the manufacture of elec--' cries,! transcription programs that th reproduction of the majority of sucl (Continued on page 39)

BROADCASTING

Page 14 www.americanradiohistory.com

May 1, 1935

1

GES In the greatest mass radio survey ever conducted in Los Angeles, KHJ, the Don Lee -Columbia station had the largest number of listeners in the Los Angeles Metropolitan District. It showed that an average of nearly one-third of the 639,895 radio families in this rich area are habitually tuned to KHJ.

Los Angeles Metropolitan District has ¡c of the population and 787, of the il sales of the entire 11 Southern Cali aia counties.

station 23;w; 3rd station 12 %; 4th station 11%; 11 other stations and "stations not known' accounted for 24(,';-.

KHJ completely domi-

...

Here are the Vital Statistics to Prove That Claim radio listeners answered the ques" `That radio station are you listening ow ?" KHJ was tuned in on over 30% :he radio sets during this test period. c more audience than the next leading 'ion. Here's the score: KHJ 30%; 2nd

-1380

ON LEE

Radio Surveys, Inc., an independent research organization tested every night for seven weeks, from 6 to 9:30 p. m. -31A hours a night until over 64,000 calls were made. Copy of this survey will be mailed on request BERT A. PHILLIPS,

'RC, San Francisco BK, Sacramento

Affiliated with COLUMBIA BROADCASTING SYSTEM C. Ellsworth Wylie, General Sales Mgr., Las Angeles

1, 1935

San Froncisca

KHJ, Las Angeles KWG, Stockton

NORTHWEST UNIT)

KOL. Seattle

Sales Manager of KHJ

BROADCASTING SYSTEM

Angeles Office, 7th and Bi :el Streets

135Z,ay

DON LEE

Who Made This Radio and How? Survey

.s this market.

LUMBIA

The

Office, 1000 Van Ness Avenue

KGB, San Diego KMJ, Fresno

KOIN, Portland

KDB, Santa Barbaro KERN, Bakersfield

KVi, Tacoma

KFPY, Spokane

BROADCASTING

Chain In addition to local spot broadcasting, the Don Lee Broadcasting Systern gives you the utmost in flexibility to match your selling problems.

You can buy a Northern California network: San Francisco, Sacramento, Stockton, Fresno, Bakersfield. You can buy a Southern California network: Los Angeles, San Diego, Santa Barbara. You can buy a California network by combining these two and get your message over eight stations in the

eight major distributing areas of California. Another click of the switch and you get a Pacific Coast network, by adding Portland, Seattle, Tacoma, Spokane.

Page 15 www.americanradiohistory.com

Page 16

www.americanradiohistory.com

BROADCASTING

May 1, 19.

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BROADCA-STING

Page 17 www.americanradiohistory.com

Success in Introducing Congoin Traced To Campaign Using 140 Radio Stations By Ralph Lockwood Vice ('resident Lockwood -Shackelford Co.. Los Angeles

BROAD i45TING roadcàst ertrsinq

E

U

L,:J

YEAR BOOE * "I think it

is a most complete compendium of information, and I don't see how anyone interested in radio broadcasting can get along without it." L. C. Probert, Vice President -Advertising

Manager,

Chesapeake

& Ohio

Railroad.

The 1935 Year Book

FORTY TONS of Congoin (health beverage) a month is a lot of merchandise to move, but radio is doing it. As a matter of fact, radio launched the idea about 12 months ago and has carried the entire burden. The only additional advertising other than radio has been a minor use of trade publications and, of course, dealer displays and the other necessary literature for point of sale effort. Outstanding in the campaign of the Congoin Co., Los Angeles, is the fact that it is doubtful if this product could ever have been introduced to the people of this country without radio when you realize that Congoin is an entirely new product to this continent. It necessarily carries a long story, longer than the public will read but with sufficient interest that they will listen to it. Some 140 stations carry the programs. Wide Distribution THE UNUSUAL feature of the campaign was a series of programs over KNX, Hollywood. This campaign was run for a period of five weeks. Congoin sponsors the In -Laws, five nights a week, over this station and has for many months. An offer was made picture of the In -Law cast in return for an evidence of purchase, consisting of a box top. The listeners were instructed if their dealers did not carry Congoin they .

-a

(240 pages of directory data)

AVAILABLE TO ALL [

SUBSCRIBERS

Without Extra Cost]

BROAD

ST I N G

5,000 WATTS

roadcast dvertising

National Press Bldg., Washington, D. C. Please enter my subscription to BROADCASTING. Begin with 1935 YEARBOOK Edition. Check is enclosed.

-

$3.00 for ONE YEAR YEARBOOK INCLUDED. $5.00 for TWO YEARS or for TWO ONE -YEAR subscriptions, YEARBOOK INCLUDED. Canadian and Foreign Subscriptions $4.00 per year.

could send their dollar direct to the station and receive a package

Signs Baseball Series One Day, On the Air the Next

ESTABLISHING what is believed of Congoin along with the picture. to be a record for speed, the Texas In five weeks, from all of the 11 Co. (Fire Chief gasoline and Texaco western states, Alaska and in many Petroleum products) became the states east of the Rockies, 16,542 sponsor of all home games of the In -Law fans responded. two Chicago major league baseball To get some idea of the power clubs over WCFL on April 16. Acof radio, the present distribution cording to S. J. Andrews, vice of Congoin in the 11 western president of Hanff - Metzger, Chistates tells the story, said to be cago, agency which placed the acvirtually unparalleled in the his- count, the program was okehed by tory of trade. The first distribu- the Texas Co. at noon April 15 tion of this beverage was made and it went on the air the followlast August. Today it is distri- ing afternoon. buted through over 20,000 drug and The oil company is sponsoring grocery stores in the 11 western the play-by -play broadcasts of all states. The restaurant business, of the home games of the White served by individual tea bags, is Sox and Cubs, under the contract. growing with unusual rapidity. Hal Totten, dean of Middle West Congoin is supported by nearly sports announcers, and a pioneer every wholesale druggist and gro- of broadcasting from the playing cer in the West. field, is handling the broadcasts. The present radio schedule of Congoin gives complete coverage these new markets are opened in the West. KNX In -Law pro- through direct sale to the consumgrams are supported by three time ing public. Some 140 stations on signals a night. In the San Fran- the schedule have taken the story cisco area John Nesbitt, narrator, of Congoin throughout the length in his famous Headlines of the and breadth of the United States. Past has taken the history of Con- The progress of Congoin's radio goin into hundreds of thousands activity has been one of the most of homes v:a KFRC. Spot tran- interesting success stories to come scription broadcasts have been car- from radio on the Coast. ried on in all of the population Merchandising Tieups centers of the West. The people living in and around Chicago are CONGOIN has never given away being sold Congoin direct over two free samples. It has, however, a stations &x days a week over display carton carried at the cash WLS, sponsoring the Ma and Pa registers of the drug and grocery skit, and six nights a week over stores. This displays 24 ten-cent WJJD, using Transradio News. trial packages. They are never Following the policy of Congoin mentioned over the air, but in the last six months over 800,000 have been sold. Besides the trial package Congoin is packed in 100, 200 and 400 cup sizes, and the individual bag cartons of 100 Congoin bags for individual service. This Business is better in latter is for cafe, restaurant and Washington State. soda fountain distribution. Supplementing this radio effort, it has been backed by window strips, And business is much window displays and 50,000 seven better for those firms color lithograph color cards. who use KJR. The Congoin success proves beyond all question the tremendous power of radio advertising. It Sales managers will proves that when you have an indo well to advertise teresting story, presented in an interesting way, the public will rein this favored terrispond, and their response will retory over this favorite flect in sales. The present activity west of the Rockies is now destation. veloping the Congoin business in a dozen or more trade centers, and The by maintaining the present schedDam and Bonneville ule national distribution will be secured within the next few months.

-s

Grand Coulee

Dam projects are

CLEAR CHANNEL

speeding up business here. You will get your share if you use KJR. Fisher's Blend Stations, Inc., operating KOMO -KJR, Seattle, Washington.

Name Address City

State Firm Name Your Position

TEXACO'S SPEED

N. B. C.

For information consult

NETWORK

Edward Petty

SEATTLE WASHINGTON

New York Detroit

L

&

Co., Inc.

Chicago San Francisco

New Representative GEORGE ROESLER has opened offices as a station representative at 43 East Ohio St., Chicago, representing KARK, Little Rock, Ark . and the Wisconsin League of Radi Stations, comprised of WKBH, La Crosse, WTAQ, Eau Claire, WHB Sheboygan, WHBY, Gree Bay WCLO, Janesville, WRJN, Racinand WIBU, Poynette. For sever years commercial manager o i KOIL, Omaha, Mr. Roesler was later eastern sales representative for Edgar Rice Burroughs, Inc. (Tarzan transcriptions), and was recently associated with the Berl Horswell Co. Mr. Horswell has closed his Chicago office and is nove in La Crosse, Wis., as assistant tc Joseph Callaway, head of WKBH

BROADCASTING

Page 18 www.americanradiohistory.com

May 1, 1935

W

E

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eommercíal value proved on every program... Every feature in the MacGregor and Sollie Program Service has been successfully sponsored and every feature is easy to sell! For not only are they audience builders; they're business builders! After all, you're in business to make money ... and these programs are designed to keep you in business!

Securing MacGregor and Sollie Program Service is like becoming a network station overnight. Many network stations use it to keep the quality of their programs at the top! Here is perfect balance, with every conceivable type of listener- interest cared for. Here is the greatest diversified group of programs offered anywhere by anyone! Here, ready to come to you weekly, are 24 units of such amazing variety that any station begins to build audience at once! Thrilling dramas, gay dance music, child appeal, domestic science, gossip, philosophy, variety entertainment, comedy, team shows ... and a whole lot more. This is no mere "phonograph record" service! But the cost is amazingly low. Write for details!

Electrical Transcriptions

a,

,

Western Representatives of EDWARD PETRY &

y 1,

1935

865 MISSION STREET SAN FRANCISCO COMPANY INC.

BROADCASTING

Page 19 www.americanradiohistory.com

Sponsors Revising Drug Continuities Cooperate With FCC to Avoid Trouble Over Programs ST. LOUIS' DISTINGUISHED BROADCASTING STA f1ON

KSD was prominent

in developing practices that MINI UMW today are commonplaces of broad ow casting. For example, the first chain iv service in America followed successful experiments made by KSD when stage performances at theaters in St. Louis were broadcast from this station. Red Network Outlet for National Broadcasting Cu

Station KSD

The St. Louis Post -Dispatch

POST -DISPATCH BUILDING, ST. LOUIS, MO.

Edward Petry & Co., National Advertising Representatives Detroit Chicago San Francisco New York

COOPERATIVE steps to eliminate objectionable continuities are being taken by several of the medical service and medical products accounts cited by the FCC as being under investigation, it was learned in official quarters April 26. Following disclosures in the April 1 issue of BROADCASTING of more than a score of accounts against which complaints had been made, a number of the manufacturers or distributors of the products contacted the FCC and the Federal Trade Commission to ascertain how they could modify their commercial credits to avoid any possible punitive action against the stations which had been cited. Continuities Revised MEANWHILE, a general toning down of such advertising was apparent, with many stations moving far more cautiously than in the past. The FCC maintained its silence with respect to new complaints on the ground that such matters must be .held strictly confidential until full investigations are made. It is understood that there are now pending before the FCC about three -score complaints having to do with station programs and other operations construed as in possible violation of regulations. In all of its dealings regarding programs, the FCC is now emphasizing that it is doing nothing, and

WOR Rate Increase AN INCREASE in evening rates and introduction of a more liberal discount plan, promoted by the increase in power from 5,000 to t 50,000 watts, together with "a substantial gain in radio sets, and an estimated increase of 50% in listeners" was announced April 20 by WOR, Newark, to become effective one month later. As against the former night rate of $750 per hour, $450 per half hour and $300 per quarter hour, the new rates are $925, $555 and $370, respectively, with day rates remaining the same. Prior to May 20, WOR will accept

d

contracts at the old rates for the first 13 weeks, providing the broadcasts begin by June 20. As in the case of the readjusted network schedules, the buyer of time will benefit according to the quantity of time purchased per week, and in addition the advertiser will receive a 10Y'r rebate at the end of weeks casting.

of consecutive broad-

52

intends to do nothing, that will violate the provisions of the law prohibiting any exercise of program censorship on its part. Nevertheless, Chairman Anning S. Prall reiterated that there was no intention whatever of "letting down ", and that the FCC already is seeing the fruits of its efforts in the elimination of improper or border -line programs. GEORGE B. STORER, Detroit broadcaster and operator of CKLW, Windsor, Ont., has filed an application with the FCC for a new daytime station on 680 kc. with 1 kw.

PRESTO "INSTANT" RECORDER Fulfills the insistent demand by Broadcasting Stations and Electrical Transcription Studios for highest quality, highest fidelity recording apparatus. The list of stations now using Presto Equipment reads like the "Blue Book" of Broadcasting. And, all the better recording studios are Presto equipped.

Write for complete descriptive

circular and prices. Ask about the new High Fidelity AC-DC

Portable Disc

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FEATURES

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speeds and 331/3 R.P.M. Recorìs on either aluminum or acetate. Interchangeable feed screw for either inside out or outside in, at any number of lines per inch. Accurately turned cast aluminum table with extra heavy rim for maximum filtering. Amplifier has 92 Db gain -10 watt output. Flat within 1.5 Db from 30- 15,000 cycles. Copper oxide Weston volume indicator. Power supply for preamplifier and radio tuner. Equipped to handle 2 turntables for continuous recording. Has 2 controls. Gain and selector switch (radio -radio receiving, play back, microphone receiving, microphone P.A.).

Turntable

Everything for recording, from a needle to a complete studio installation.

PRESTO RECORDING CORPORATION, 139 West 19th Street, New York, N. Y.

BROADCASTING

Page 20 www.americanradiohistory.com

May 1, 193

43* LEADING STATIONS HAVE FOUND ANEW ROAD TO PROFITS THROUGH THE USE OF Standard Program Library Here's a new profit opportunity for broadcast operators and advertisers . a complete program library utilizing Hollywood's finest recording orchestras, vocal soloists and singing ensembles in flexible form at low cost rates. Already 43 leading stations are enthusiastic subscribers. The Standard Program Library service brings you the finest talent in America flexibly arranged permitting you to build programs for every possible sponsor at the lowest possible cost.

..

The

following leading American broadcasters are now using Standard Program Library Service:

WTMJ Milwaukee WXYZ Detroit WIBM Jackson WFBM Indianapolis WMBD Peoria KMOX St. Louis WCOL -WBNS Columbus WBBM Chicago KFWB Los Angeles WPTF Raleigh KTAB San Francisco

*All

WTCN Minneapolis

WOW Omaha

WFDF Flint

WNAC -WAAB Boston

KGHL Billings

KGHI Little Rock

WEAN Providence WICC Bridgeport WPAY Portsmouth KGW-KEX Portland

KMBC-W9XBY Kansas City

WFAA Dallas WHEC Rochester

WAIM Anderson WIBW Topeka WIOD Miami

WOC Davenport KOMO -KJR Seattle KHQ -KGA Spokane

WJTL Atlanta

KSO-KRNT Des Moines

KTAR Phoenix

in the

brief period since March

KSL Salt Lake

City

KLZ Denver

1st

-and the list is

WEBR Buffalo

WKRC Cincinnati WCAE Pittsburgh WINS New York XEBC Agua Caliente WOOD -WASH Grand Rapids

growing daily.

If you want exclusive use of this outstanding service in your territory at the present prevailing low rates communicate immediately with us.

STANDARD RADIO ADVERTISING COMPANY, INC.

-

6404 HOLLYWOOD BLVD., HOLLYWOOD, CALIF.

-

180 NORTH MICHIGAN AVE., CHICAGO, ILLINOIS Representatives KASPER -GORDON 140 North Boylston Ave., Boston, Mass. CONQUEST ALLIANCE 515 Madison Ave., New York City, N. Y.

'3xllay 1, 1935

BROADCASTING

Page www.americanradiohistory.com

2'

Disc Firm Control Is Taken to Court

"PF IJI

on Do; Day-s:" Somehow, somewhere, the idea has got around that people don't listen to their radios in the summer. That loud noise you hear is us laughing. Out here in the Buffalo Area, radios are just as popular in the dog days as they are in the winter time-and there's an even larger listening audience.

That's no exaggeration at all. The Buffalo Area is pretty much of a vacation territory, you know. There's Niagara Falls drawing thousands of tourists every week. There's Lake Erie literally lined with cottages on both the American and Canadian Shores. There's Lake Ontario with almost as many summer homes. And there's also the automobile radio which dealers tell us is selling like hotcakes hereabouts. Those are the reasons why we say "Pfui on dog days ". We know from past experience that radio advertising is highly effective throughout the summer months in the Buffalo Area. Advertisers who tried it just to keep us from pestering them any more got results that surprised everybody but the Buffalo Broadcasting Corporation.

COURT action in Los Angeles in April indicated a three -cornered legal battle for the control of the Radio Transcription Co. of America, which maintains studios in Hollywood and offices in New York Baseball Stars Signed and Chicago. SPONSORED by General Mills Action was brought in superior Inc., two of baseball's outstanding court by G. Y. Clement, a stockstars will be featured in a nightly holder, who asked for the removal baseball review over WCAU, Phil- of Freeman Lang and Everett K. adelphia, in which they will tell Barnes as directors. He asked for the "inside story" of the day's an accounting of funds of the corbaseball game. Left to right, in poration. the above photograph, are Jimmy Two cross complaints were on Wilson, manager of the Philadel- file April 19. One was placed by phia Nationals, Dr. Leon Levy, Messrs. Lang and Barnes and president of WCAU, and Jimmy Gertrude De Blin, also a director. Fox, captain of the Philadelphia They asked for removal from the Americans. Nightly ten minute directing board of C. C. (Cash and talks will be given at 6.45 p. m. Carry) Pyle, sales manager, and from the dressing rooms of one or John J. Wilson, secretary-treasurthe other of the clubs, depending er, on the grounds that they exupon which team is playing on ceeded their authority. They also home grounds. The account was asked for an accounting of expense placed through Blackett - Sample - funds used by Mr. Pyle. Hummert Inc., Chicago. The second cross -complaint was filed by Mr. Pyle and called upon Waytrol Series the court for a declaration of the NUTRITIONAL RESEARCH Inc., respective rights of both Mr. Lang Los Angeles, on April 17 started and Mr. Pyle under an alleged vota 30-day test program on KECA, ing agreement. His contention, as Los Angeles, thrice weekly. Ad- stated in the document, was that vertising Arts Agency, Los Ange- under the specified agreement Mr. les, handles the account and the Lang lacked a right to vote any of program is captioned Health News the stock of the corporation withReporter. The sponsoring firm re- out his (Pyle's) concurrence. cently entered the national market and produces "Waytrol ", a weight FORD dealers are sponsoring Mr. control nutritive in powder form. Gallagher and Mr. Shean, Juniors, Other stations in the 11 western sons of the famous old song team, states will be used later if the on WEAF, New York, six evenings weekly. opening campaign is successful.

The time is ripe right now to lay your plans for a summer radio campaign in the Buffalo Area. When you put one on over Buffalo Broadcasting Stations WGR-WKBW you command the largest regular listening audience on the Niagara Frontier. You reach the spending public-and you can pick the most advantageous periods to put your message across.* Think it over.

ENDS OF THE DIAL ?fie

got

P

OPERATED BY THE BUFFALO BROADCASTING CORPORATION, RAND BUILDING, BUFFALO, N. Y. MEMBER Transradio Press Service Columbia Broadcasting System National Association of Broadcasters World Broadcasting System Program Service

'.

Because Nature planted her iron

mines

in

our Iront

transmitters

-even

listeners here.

yard, many of high power

-

cannot reach the ears of

The Head of the Lakes section must depend

upon WEBC; and WEBC realizing this unique responsibility,

REPRESENTED BY FREE & SLEININGER, Inc. New York, Detroit, Chicago Denver, Los Angeles, San Francisco, Seattle

goes the limit to please and hold its

audience.

WEBC to reach this rich territory -we've

GRIP

Buffalo Brr:adcasting Corporation Staticns WGRWKBW divide Columbia Broadcasting and Buffalo Broadcasting productions between them, enabling you to pick and choose your time in a way that's impossible when one station carries chain programs.

You need

got an IRON

on listener interest.

CO. HEAD OF THE LAKE! BROADCAJTING DULUTH /YPERIR

BROADCASTING

Page 22 www.americanradiohistory.com

May I, 193

1

q

KNA Summer Schedule Station's History

HEAVIEST In ON DAY i'TUESDAY

PERIOD

UNIVSEERR

530.545

AAONG

So/Ws

W

THURSDAY

EDNESDAY'

"py son of F/re ße/iioc

MILK

LBB`f of Fire S

ANNIE "LITTLE ORPHAN "JACK ARMSTRONG-

ALL AMERICAN

6:00. 615

HORLICKS

6:30 - 6:45 6:45

rN. ~"

7:30

7:30

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Here's the Proof

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"PULLING POWER" In Nutshell ...75.4%

ti

of KNX's available between 5:30-10:30 P. M. has bee reserved for Summer sponsorshi

ONLY A FEW SPOTS REMAIN OPEN

.000 I

N G L E

WATTS M A S T

RTICAL RAD IATOR

If you are contemplating a campaic over KNX this Summer or next FE

you are urged to make reserv, tions immediately to eliminai disappointment. THE "VOICE OF HOLLYWOOI JOHN BLAIR

&

CO., National Representa

www.americanradiohistory.com

i

1

I

www.americanradiohistory.com

Sales of Summer Time

On Networks Increasing SUMMER schedules of networks will overcome much of the usual warm weather letdown, according to present indications, with NBC announcing that bookings already are 25r,', over 1934. Sixty NBC clients, as of April 19, had signed to continue during the summer, 37 of them having been users of the network for more than a year. In all, 74 sponsored programs are booked.

Expenditures on NBC for the four summer months since the network started have been: 1927, $923,720; 1928, $2,482,128; 1929, $4,251,278; 1930, $6,545,597; 1931, $7,953,082; 1932, $7,957,685; 1933, $5,953,862; 1934, $8,253,005.

WWNC

Operated By The Citizen Broadcasting Company, Inc.

ASHEVILLE, N.

C.

Biggest Business in Years! -is

the honest prediction for Asheville and resort Carolina for the next few months. Vanguard of tourist army already arriving . retail sales already mounting. Get on the air NOW . over WWNC . . . sole blanket radio coverage! Full Time NBC Affiliate 1.000

Watts

670 Kilocycles

TIEUP WITH CIRCUS Ovaltine Program Offers Cheap Tickets to Big Tent TO HELP children who listen to the broadcast adventures of Orphan Annie see her in a circus, to help the circus sell more seats in the afternoon, and to increase the

sale of its Ovaltine are the three purposes of a tie-up recently effected between the Wander Co., Chicago, and the Cole Brothers Clyde Beatty Circus. In the serial program, broadcast each weekday afternoon over an NBC -WJZ network, Annie is beginning a new series of adventures with a mythical circus. In reality, there is an Orphan Annie in the Cole Brothers-Clyde Beatty Circus which opened in Chicago on April 20, who may be seen with her dog Sandy throughout the show's entire season. By an exclusive arrangement between sponsor and circus management, any child presenting an Ovaltine carton -top at the ticket office will be admitted at a reduced rate (a 40 -cent seat for the carton -top and 25 cents) at any, matinee performance except Saturday or Sunday. This arrangement, announced on each broadcast, will be continued during the road tour of the circus, which will include approximately 150 towns. The plan was conceived and carried out by the Chicago office of Blackett-Sample-Hummert Inc., in charge of the Ovaltine advertising. AN AMATEUR program especially for child talent has been started by WFBL, Syracuse.

You WANT THE DETROIT MARKET ... And CKLW alone is the only Radio Sta-

tion you need to cover the entire Detroit area.

WLW Directional Signal On 500 kw. Is Analyzed THE FCC is holding in abeyance consideration of the protest of WOR against WLW's resumption of operation with 500,000 watts at night until it can review the technical analysis of the super -power operation with the new WLW directional or "suppressor" antenna, it was learned April 25. Action is unlikely until the regular FCC meeting May 7. WLW resumed its 500,000 -watt night operation experimentally with the new antenna on April 24 and observations are being made by the FCC, Canadian Radio Commission, WLW and WOR, to ascertain the signal pattern and the degree of interference, if any. WOR contends that WLW's use of a directional designed to curtail interference toward Tor onto, where CFRB complained of blanketing, would result in intensifying interference with it, since the Newark station operates on the adjacent channel of 710 kc. After analyzing the results, the FCC then will consider the WOR protest. Both stations are outlets of the Mutual Broadcasting System, and, it is openly indicated, some resentment has arisen from the protest.

Client's Audition Room Placed in New Offices By Free & Sleininger AN AUDITION room for clients, modern in style and equipped with wide -range Western Electric reproducing equipment, has been included in the newly- enlarged Chicago quarters of Free & Sleininger Inc., at 180 N. Michigan Ave. In addition to the audition and control rooms the added space includes a number of private offices which will be occupied after May 1 by the Chicago staff of Free, Johns & Field Inc., affiliated firm of sta-

tion representatives. On May 1 the New York office of Free & Sleininger Inc., will move into larger quarters at 110 E. 42nd St. These will contain audition and control rooms similar to those in the Chicago offices and will house the New York staff of Free, Johns & Field Inc. The enlarged quarters in both cities are in line with increased activities in the sale of transcribed radio programs, it was stated by James L. Free, president of both organizations.

CKLW You WANT Member COLUMBIA Basic Network -5,000 Watts (1030 kc.) In the center of the dial. Windsor Offices: GUARANTY TRUST BLDG.

Follow the example of DETROIT merchants. CKLW carries more local advertising than any other network station covering the vast Detroit area. Detroit Offices: UNION GUARDIAN BLDG.

WB( MARKS THE

SPOT

BROADCASTING CENTER Because WBNX broadcasts in 10 other languages besides English, it truly speaks the language of every resident of this rich metropolitan market. WRITE FOR CONCENTRATED MARKET COVERAGE BULLETIN

WBNX

New York

Recording Artists Refuses to Supply Names of Licensees Proceeding With Plan to Exact Fees for Record Broadcasts DESPITE inquiries from stations and from the NAB respecting its membership and its right to assess royalties on the performance of phonograph records, the American Society of Recording Artists Inc., Hollywood, has thus far failed to supply this information, but informed BROADCASTING'S correspondent in Hollywood April 22 that it intends to "proceed" with its original plans, as of May 1. So far as known, no stations have signed the licenses proposed, which are regarded as "extortionate" in the extreme, plus the fact that the organization has not proved its right, legally or otherwise, to collect the royalties. Strangely enough, George H. Hall, managing director and Arthur W. Levy, executive secretary. told BROADCASTING'S correspondent that they had received "many communications from broadcasters" and that "in the main their reactions have been favorable." They added: "While we will not, at this time, release the names or numbers of the stations that have signed with us, we can say that the response has been favorable to the extent that we shall go ahead with the original plans. These call for a service fee of $5 a month to stations to pay for log sheets, clerical expense, postage and so forth. In addition, stations will pay from 5 to 15 cents per performance for each phonograph record that uses talent belonging to our group." List Not Furnished THE ORGANIZATION a f e w weeks ago circularized all stations with license blanks and a covering letter informing them that the new system of royalty assessments would become effective May 1. It is understood that the "Society" seeks to collect in the neighborhood of $5,000,000 from radio, as against about $2,000,000 collected by ASCAP. The bulk of this, of course, would come from the smaller stations which use far more phonograph records than the larger ones. To the inquiry regarding mein bers and their compositions, Mr. Hall said: "I have not felt it at all necessary to furnish a list of our present-day members' names or their number. After all, it is a list that is being revised almost daily with additions and changes. However, I do not mind saying that the list is available to bona fide station inquiries from broadcasters who have signed up with us. Member stations, naturally, are entitled to this and all other facilities of the Society's clerical force."

Another Fireside Chat PRESIDENT ROOSEVELT spoke over the nation -wide networks of both NBC and CBS networks Sunday, April 28, at 10 p. m. (EST), in another of his Fireside Chats, this time on the $4,800,000,000 reemployment fund. It was his first intimate talk this year.

BROADCASTING

Page 26 www.americanradiohistory.com

May 1, 1935

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Senate Reverses kopyright Action 'Rescinds Treaty Ratification ending Plan to Revise Law HE UNUSUAL procedure of _escinding its ratification of a eaty was taken by the Senate April 22 in the case of the Rome

opyright Convention, after its membership had been informed that there had been a legislative understanding that the document would not be accorded action until the Senate could consider an acompanying bill revising the copy ight laws to afford greater pro ection to users. The treaty was ratified April 19

`while Senator Duffy (D) of Wisconsin, was absent from the chamfber. On April 22 he asked unanimous consent that the measure be returned to the executive calendar, a motion concurred in by Senator Pittman (D) Nevada, chairman of the Foreign Relations Committee, which originally had reported favorably on the treaty. Amendments Needed .SENATOR DUFFY is author of ithe bill (S.2465) which would drastically amend the existing copyright law by eliminating the statutory minimum infringement fee of $250 per infringement and otherwise tone down its provisions, particularly insofar as the arbitrary powers of ASCAP are concerned. It has been pointed out that amendments to this law are essential before the United States

Senator's Ambition LIFELONG ambition was realized recently by 30 -yearold Rush D. Holt, U. S. Senator -elect from West Virginia, when he pinch hit for the Solemn Ole Judge in announcing the Grand Ole Opry of WSM, Nashville. The Senator-elect said he had 24 invitations to speak on Jefferson's birthrday but chose Nashville because he knew the Opry would be in full sway. A

SAY... or DIAL... or C LL...

can join the International Copyright Union. Senator Duffy declared April 24 that the procedure now is for the Senate Patents Committee to con-

sider his measure, and perhaps hold brief hearings, particular) to hear whatever protests ASCAP may wish to make. Senator McAdoo (D.) of California, chairman of this committee, has been ill and this has delayed committee action. More than likely, it was indicated at his office, hearings will be called within 10 days or action will be taken without a hearing. The plan then is to have the Senate consider the Duffy bill preparatory to ratification of the treaty, since this country will not be in position to adhere to the international treaty unless the law is revised. Provisions of the existing law, under the Duffy bill, would be altered to lessen materially the hardships of copyright users, notably broadcasters. (For details see BROADCASTING April 1 and 15.)

We're 'IN THE MIDDLE' .. . and like it!

No matter what point you want to reach ...whether it be in 80,000 places in the United States or Canada or in all the world beyond, send your message via Postal Telegraph.

WHAS has the distinct advantage of being able to deliver both northern and southern markets . . . It is the farthest south of all Columbia Broadcasting Basic Outlets, yet it is strategically located in the very heart of the rich Ohio Valley, near the center of population, where its 50,000 watt signal spreads into profitable territories on every side.

For PostalTelegraph is the only American telegraph company that offers a worldwide service of co- ordinated telegraph, cable and radio communications under a single management.

...

And it is because WHAS has proved its ability to reach and sell a large, cosmopolitan audience that its schedule is well filled, winter and summer, with the cream of radio programs.

WUAS

50,000 WATTS

.

Postal Telegraph will speed your message to the other end of the town or the other end of the world...with accuracy... with dependability. And when you send a message via Postal Telegraph by telephone, charges will appear on your telephone bill.

THE

820 KILOCYCLES

REPRESENTED NATIONALLY BY EDWARD PETRY & CO. NEW YORK CHICAGO DETROIT SAN FRANCISCO

INTIsI1NATI11NA1.

SYSTEM

l'osta! Telegraph all america

Commercial Cables

Cables

Mackay Radio

May 1, 1935

BROADCASTING

Page 27 www.americanradiohistory.com

[email protected]Â EiCATllNC a;t.ci!

Broadcast AdvertisingMARTIN CODEL, Publisher SOL TAISHOFF, Editor F. G. TAYLOR, Advertising Manager

Executive and Editorial Offices

:

BROADCASTING PUBLICATIONS, Inc.

-

Washington, D. C.

National Prese Bldg. Telephone MEtropolitan s

1022

A

National Press Building, Washington, D. C.

Subscription Price: $3.00 a Year -15c a Copy - Copyright, 1935, by Broadcasting Publications, EUGENE V. COGLEY. National Advertising Representative. National Press Bldg., Washington. D. C. BERNARD PLATT. Circulation Manager J. FRANK BEATTY, Managing Editor

Radio's Audit Bureau GOOD progress is being made toward the formation of an ABC for broadcasting station coverage. If diligent effort means any thing, such a bureau should be a going concern before the year is out due to the combined efforts of the trade associations representing advertisers, agencies and stations. Properly the broadcasters, through the NAB, are taking the lead. Guess -work should be taken out of radio. From the standpoint of results, there are case histories of advertisers aplenty which show that radio, dollar for dollar, so outsells every other medium that there really isn't any basis for comparison. But the agencies and the advertisers, indeed the stations themselves, really don't know how they accomplish it from the standpoint of analytical coverage. The proposed cooperative bureau will be designed to supply the figures and related data. It is a logical development, because competitive inedia have it, despite the fact that their "circulation" problems are not analagous. Pioneering technical survey work undertaken in lean times by such organizations as Jansky & Bailey should not be lost sight of in the creation of the new bureau.

The Program Solution A TEMPEST unequalled in the

history of commercial radio has been stirred up by the Prall-inspired campaign of the FCC to eliminate questionable commercials, particularly those having to do with medical accounts. Many stations are leaning over backward to avoid trouble as a consequence of the FCC edict, and are turning down good business along with the bad or near -bad. The FCC must move cautiously, lest it run counter to the anti -censorship provision of the law. With conviction and zeal that can hardly be questioned it has sounded the warning, threatening stations with possible extinction. But it hasn't provided a formula which stations or their advertisers can pursue in deciding whether a program meets the standards of good taste. This does not seem to be entirely just, yet the FCC contends that it is as far as it can go. Everyone agrees there is a certain amount of ill-advised material on the air fractional fringe that has tended to cause the whole industry to be misjudged. The united effort is to clear the air of it. The fear is that the

-a

The RADIO

Published Semi -Monthly by

Inc.

FCC may exceed the bounds of sound judg-

ment. Perhaps a solution would be to set up within the industry (the NAB would be the logical agency) an individual whose task it would be to advise stations and advertisers and their agencies whether particular accounts are construed to be ethically, esthetically and otherwise acceptable. It would be a matter of "editorial selection ", so to speak, for the industry. The man would have to be forceful, and one with the courage to say "ìo ". In our opinion a man like James W. Baldwin, executive officer of the Code Authority, might well fit in that niche. Thus, when a new account is offered, the NAB could review it, and if necessary, check with Federal authorities to ascertain whether the claims are reasonable. Like the procedure so successfully adopted by Good -Housekeeping in the home commodity field, the NAB could place its stamp of approval on products or services, and deny it to those which fail to meet predetermined specifications. We simply toss this idea into the ring.

BOOK SHELF IN THE INTEREST of effective radio selling, NBC has just published Broadcast Merchandising-A Review covering the period from August, 1933 to January, 1935. Among contributors to the regular Broadcast Merchandising, of which the new publication is a summary, were Lee H. Bristol, vice-president, Bristol -Myers Inc.; Ralph Starr Butler, vicepresident, General Foods Corp.; George W. Vos, advertising division, Texas Co.; Douglas F. Storer, formerly radio director of the Blackman Co.; W. C. McGreevy, manager, Clark-McGreevy Drug Co.; W. G. Hildebrant, president, Gotham Adv. Cp.; Arthur Sinsheimer, radio director, Peck Adv. Agency.

"MORE Power to You!" titles a handsome brochure published by WOR to publicize among advertisers and agencies its recent increase in power from 5,000 to 50,000 watts. Illustrated with remarkable "shots" of the new high -power plant by the famous woman photographer, Margaret Bourke-White, the spiral -bound volume tells a graphic story of the increased service and coverage afforded by the 10 -fold power increase. Particular emphasis is laid on the fact that WOR has "directed power", attained through use of a directional antenna designed to give its maximum coverage iii the populous areas.

POCKET edition of Gilbert & Sullivan operas to serve as a guide to radio listeners has been published by Bass Publishers, 509 Fifth Ave., New York, (35c) under the title The Radio Synopsis of the Gilbert & Sullivan Operas. A

The Status of the Local

Common Sense Action THE CLOSEST approach yet taken to a common sense attitude on radio -press competition in news was the action at the convention of the American Newspaper Publishers Association in New York, upon recommendation of its radio committee. In the committee's conclusions individual broadcasters and radio advertisers who sponsor news will find plenty with which to quarrel. But the real victory is found in the recognition of radio as a news disseminating medium- something the publishers were unwilling to concede at their convention a year ago. The way is now opened for the United Press and the International News Service to sell news to stations, if they choose. The chances are that they will, and promptly at that. And, as the action of the ANPA clearly sets forth, they can, if they wish, sell their news for sponsorship competitively. All things considered, it seems that the worst is over in the conflict between radio and the press. It was only necessary for the publishers to realize that radio, as an ultra modern means to disseminate information, could not be ignored. The recognition came in the ANPA action, and while there will be plenty of controversies to smooth over, the problem at least is reduced to a tenable and consistent basis.

A SERIOUS effort seems to be under way to j organize local independent stations into a cooperative group for procurement of national business- business which for the most part now is denied them. In the past such plans have come and gone without making so much as a dent in the tough hides of national advertisers and their agencies. It is fool -hardy to think that all of the some 250 locals, or even half of them, can band together and establish a common sales organization able to crash the national field. Time isn't bought that way. Moreover there are too many hay -wires who operate on a catch -as-catch -can basis in the local field, who couldn't give away their time (though many of them do!). But there is no real reason why a moderately -sized group of stations in reasonably good markets could not set -up a cooperative organization with that aim in view. They must be technically acceptable, and operated on high business and ethical standards if they wish to achieve their goal. After all, an advertiser does not inquire as to the number of presses a. newspaper has before signing an account; he. pretty well knows the public acceptance of the publication as reflected in its circulation. The same applies to radio. The question is not how much power, but whether the station covers the market and has the audience appeal or circulation.

BROADCASTING

Page 28 www.americanradiohistory.com

a

liay 1, 1935

We Pay

Our Respects To

GEORGE FRANCIS ISAAC THE TYPICAL success story of bosses seemed inclined to let George /radio, familiar to readers of this do it, he said OK and started out. His six years at WGN gave 'column, is the tale of the pioneer George an exceptional opportunity avho left the plainly marked high rays of established business to to view radio from several angles. ¡plunge into the uncharted regions During that time WGN was affili)f radio and who wrested a pio- ated first with NBC, later with 'neer's profits from exploiting the CBS, and finally, later a time Virgin ether. George Francis Isaac, without any network tieup, with .subject of this sketch, is the ex- WOR, WLW and WXYZ in the cooperatively owned Mutual Broadeption that proves the rule. The best clue to Isaac's charac- casting System. T h e successful er is the fact that, since he left formation of MBS is largely due -ollege to sell want ads for the to the untiring efforts of Isaac, Thicago Tribune, he has never who found ways of smoothing out asked for a job. Following Emer- the difficulties that so frequently threatened to turn this new netion's classic address to mousetrap makers, he has applied himself to work into just another of many .he job at hand and let the world good ideas that didn't pan out. At his door can also be laid the .come to him. The fact that at 32, George Isaac is head of the radio credit -or blame; only history will taff of Lord & Thomas, is suffi- decide which it is-for the flood ient testimony to the value of of juvenile programs that nearly Emerson's advice and to the effec- swept the country's radios from the living room into the nursery. iveness of his own application. Born Nov. 12, 1902, in the little It was he who suggested to the agency of the Wander Co. that ,:own of Oak, Neb., George spent boyhood in Mankato, Kan. radio would be a good place for 'After graduating from the Man - the "healthy child" appeal of their riato High School, he matriculated publication advertising and that it Northwestern University, where Orphan Annie, comic strip heroine whose chief quality is robust ae laid the foundation for his ad'ertising career by managing the health, would be just as popular rusiness end of the campus humor - on the air as in the funnies and an excellent salesgirl for Ovaltine. 'aus monthly magazine and daily So successful was this radio . caper. He was a member of Phi t. amma Delta and of the journalis- juvenile serial that when the craze was at its height a manufacturer fraternity, Sigma Delta Chi. In 1924 George left Northwest - of a drain cleaner wanted WGN ¡i,n and made his sole application to prepare a juvenile program for -'or employment at the Chicago him. "Aside from the difficulty of he started work interesting children in something ; rribune, where n the classified advertising de- they cannot use themselves," said uartment. The next five years saw George, "can you imagine the rerim steadily progress from clas- action of any normal mother t i ified to merchandising, from mertoward an advertiser who tried to , handising to local display and sell her children a -product that rom local to national display. is plainly labeled Poison? Chen in February, 1929, when he "This is an extreme case, of it jvas beginning to feel established course, but there are still too many a successful space salesman, the programs not at all suited to the .l.ribune's radio station, WGN, products advertised which are on ound itself in need of a new corn - the air merely because some other I inertial manager and George was advertiser has had an outstanding ¡nicked for the job. success with a similar show. The fact that it is so much easier to h ; No one, to use a trite phrase, vas more surprised than George. copy a pattern than to build a b de knew little about radio, was program around the product to be :R `rot especially interested in it, and advertised makes it one of radio's o ¡Ad certainly n e v e r considered biggest dangers." Leaving the newspaper where he When in January of this year, tad made good for the unknown Lord & Thomas persuaded George ealm of radio. But since his Isaac to put his knowledge of ra1.1e

33iilay

1, 1935

PERSONAL NOTES AMONG the radio notables attending the spring Gridiron Club dinner of Washington correspondents April 13 were : M. H. Aylesworth, NBC; George M. Burbach, KSD, St. Louis; Louis G. Caldwell, Washington attorney; Gardner Cowles Jr. and John Cowles, Des Moines Register & Tri bune stations KSO, KRXT and WMT; Edwin C. Hill, CBS commentator; Dr. C. B. Jolliffe, FCC chief engineer; Richard C. Patterson Jr., NBC; Commissioner George Henry Payne, FCC ; Frank M. Russell, NBC ; Quin Ryan, WGN, Chicago; David Sarnoff, RCA; T. J. White, Hearst Radio Inc. ; Frank W. Wozencraft, RCA.; Roy A. Roberts, Kansas City Star (WDAF) ; Frank E. Mason. NBC. ARTHUR W. SCHARFELD. Washington radio attorney. suffered a broken leg April 16 when he tripped while walking on a capital street. He is temporarily confined to his home with his leg in a cast. COL. THAD H. BROWN, member of the FCC, on the Pacific Coast in April. was tendered a dinner in the Palace Hotel, San Francisco, April 15 by communications firms operating in northern California. He was in San Francisco for an inspection of the FCC office.

HARRY CARLSON. night manager of WNEW, Newark. and former program director of WMCA. New York, has entered the insurance business. REGINALD B. MARTIN, manager of WKBB, Dubuque. Ia., for more than a year, has resigned to become program director of KSO. Des Moines, and the Iowa Broadcasting System. JAMES W. BALDWIN, executive officer of the Code Authority for the Radio Broadcasting Industry. left Washington April 21 for a week's stay in Chicago on code authority

business. E. Q. WILSON, commercial manager of KROW in San Francisco, resigned April 13 to become display manager for the J. C. Penny Co. H. P. Drey, general manager. is supervising the department and Howard Wilson continues as manager of KROW's commercial department in Oakland. Dan Weldon. who left KROW about a year ago. has rejoined the staff as account executive in San Francisco. Other new additions to the commercial department are Frank T. Faircloth, new to radio, and Victor Narrow. formerly associated with KGGC, San Francisco.

dio and radio talent at the disposal of their clients who are buyers of these commodities he found little essential difference between his work at WGN and that at the agency. "Broadcasters and agencies are alike," he says, "in that it is their job to present programs that are both profitable to the sponsors and pleasing to the audience. The fundamental task of the radio executive is to find ideas that are intrinsically valuable for radio and to adapt those ideas to the advertising of his clients in a way that is compatible with the best interests of the listening public. And that is true whether the executive is employed by a station or an agency." Married to Kathleen Iris Detweiler, George is the father of a 19- month old daughter. Some of his spare time is spent on the bridle path or golf links, but it is entirely consistent with his character that he can say without affectation that his real hobby is radio.

BROADCASTING

NILES TRAMMELL, vice- president

in charge of NBC Central Division, was one of the Chicago Association of Commerce members to ride to Minneapolis during the initial run of the twin Zephyrs in April.

JAMES E. FRANCIS, executive at the Camden, N. J. office of RCA Mfg. Co., RCA -Victor division, arrived late in April at the Hollywood branch on an inspection trip. MARVIN NEVILS, formerly with Ruthrauff & Ryan Inc., New York,

has joined the commercial staff of «BIG, Greensboro, N. C. GERALD J. NORTON, formerly assistant sales manager of KHJ, Los Angeles, and for the past few months on the sales staff of KROW in San Francisco, has joined the commercial department of KYA, San Francisco, as account executive. COL. ROBERT R. McCORMICK, publisher of the Chicago Tribune, spoke on The Freedom of the Press ", broadcast by WMCA, New York, at the April 25 meeting of the Advertising Club of New York. WILLIAM JAMES, former night program director of KMPC, Beverly Hills. Cal., has been transferred to the Los Angeles studios as assistant business manager. HAL BOSKILL, formerly with the commercial department of KGHL, Billings, Mont., has joined the sales staff of KGVO, Missoula, Mont. ED HELLMUND, formerly with the Travel Guild in New York ; Walter Evans, Kansas City advertising man, and Murray Danglade have joined the sales staff of WHB, Kansas City. LINCOLN DELLAR, manager of KDB, San Diego, resigned in April to leave for New York. He was succeeded by Harry Witt, at one time commercial manager of the station.

BEHIND THE MICROPHONE BOB NEWHALL, pioneer sports writer and radio commentator, is back on the air at WLW, Cincinnati, after a six -week vacation during which some 50,000 fans wrote letters urging his return. His program is sponsored by the Mennen Co., Newark (cosmetics). SID SCHWARTZ, formerly assistant radio editor of the New York Mirror, has been named assistant publicity director of WNEW, Newark. JOHN HUGHES, formerly with Seattle stations, has joined the announcing staff of KMTR, Hollywood. BOB EVANS, former sports editor of the Cleveland Plain Dealer, has left journalism to broadcast sponsored sports events on WGAR, Cleveland. Wauenita Jonson. new to radio, is assisting Ben Levin, WGAR news commentator. C. G. "TINY" RENIER, formerly of WDAF, Kansas City, has been named production manager of KMOX, St. Louis. SARA MINABELLE ABBOTT, singer and actress of WLW-WSAI, Cincinnati. was married April 7 in Aurora, Ind., to Ralph P. Hutchins, chemical engineer. She was secretary to John L. Clark. general manager of WLW -WSAI, before joining the stations' artists staff. FRED HEGELUND on April 15 terminated his services as assistant in the production department of KTAB, San Francisco. FRANK COOLEY, announcer at WTMJ. Milwaukee, was back at the microphone eight days after a recent emergency operation for appendicitis. COL.

JENNISON PARKER, after a year's absence in Southern California, has returned to KFRC, San Francisco, as continuity editor.

Page 29 www.americanradiohistory.com

LOU EMMEL, for several years manager of NBC Artists Bureau, Sau Francisco, resigned April 15. He plans to start his own booking agency.

0 H N McCORMICK, production manager of \VIïRC. Cincinnati, was married April 24 in Mariana, Fla., to Eunice Richardson, Cincinnati. THOMAS FREEBAIRN -SMITH, announcer at KNX, Hollywood. is the father of a boy born April 11. C. C. VON EGIDY. former production man in the Northwest, has joined the announcing staff of KMPC, Beverly Hills. ART LINDSAY. announcer, has returned to NBC. San Francisco, after two years at KOIN, Seattle, in the saine capacity. VERNE E. SAWYER. formerly announcing at Seattle stations. has joined the staff of KGVO, Missoula, .1

STANLEY SHAW, announcer at WNEW, Newark, was married recently to Gloria Garcia, head of the Concert Dance Group of Baltimore. HARRY GEISE, chief announcer at KRKD, Los Angeles. takes the part of the announcer in the new M-G -M picture "Public Hero No. 1" which is about to be released. DOROTHY MATSON, formerly singer at WHB, Kansas City. has joined the program staff of WNAX, Yankton, S. D. MAHLON MERRICK, producer and one -time program manager of KHJ,

_Mon t.

Los Angeles, resigned as of May 1. LESLEY MARSHALL, formerly of WNAC, Boston, and WMCA, New York, has joined the announcing staff of WII'. Philadelphia. DEAN MADDOX. director of special events at KYA, San Francisco, has been appointed program director, succeeding Richard Holman, who was both program director and production

Market With

MONEY!

-

Among the fifteen largest markets, Milwaukee rates Home Ownership Automobile Ownership Radio Ownership. Industrial Payrolls

manager. Lynn Church, announcer, is also doubling with continuity and publicity, succeeding Eugene Eubanks, who had recently come to the station. H. C. Connette, for more than a year in KYA's continuity department, has also left the station. Harry Rogers. exploitation manager and Rodrick Mayes, announcer. have taken on additional duties of continuity writing and production. JOHN WELLES, production manager of KIH'SD, San Diego, resigned in April, with Harry de Lasaux, formerly with the NBC production department at San Francisco, taking his place. Mr. Welles will be chairman of the radio round table at the annual convention of the Pacific Advertising Clubs Association in San Diego

3rd 5th 2nd

6th

Covered Thoroughly ONLY by

WTMJ

THE MILWAUKEE JOURNAL STATION EDWARD PETRY & CO.

The

June 2327.

BREAK your JOCKEY deserves

/[

-to

It takes the best jockey PLUS the best horse We've PROOF that Any program broadcast by two or more Pittsburgh \Y stations finds

a

Basic Red Network NBC Nationally Represented by

PAUL H.RAYMER COMPANY NEW YORK

CHICAGO

IN THE

.CONTROL ROOM

STARS 0F THE AIR

KSD

JOSEPH E. BAUDINO, plant man-

ED WYNN WHOSE REAL NAME IS COWIN LEOPOLD. IS

JEWISM BUT HE ALWAYS HAS A SCAPULAR. A GOLD MEDAL BEARING THE IMAGE OF THE VIRGIN

IA

WRY. 4N AGNUS DEI AND

A ROSARY IN HIE POCKETS

BEFORE HE STARTS N.S PERFORMANCE.

\ FIRE CHIES TO BE OLD AND HAS A DERBY. AMONG

T6

S

SELECTION YEARS

THAT IS 52 22 YEARS OLD.

HATS

WYNN.HAS A PET SUPERSTInON CONCERNNG A PAIR OF SHOES HE HA$ WORN W EVERY APPEARANCE OW STAGE.M VAUDEVILLE AND RADO SINCE 1906. HE ESTIMATES THEIR UPKEEP AT A DOLLAR A. WEEK.

TO GET THE MOST OF THE BEST ON THE AYR ST. LOUISANS SET THEIR DIALS ON ESD AND LEAVE THEM THERE!

STARRING

THE

STARS

-

To

stimulate interest in programs broadcast over its station, KSD, the St. Louis Post-Dispatch, is publishing a daily feature on its radio page, "minute interviews ", of the type shown above, with stars of the NBC -WEAF network. The series, which began last month, will be continued indefinitely. The feature is three columns wide by nine inches deep and is drawn by Medearis, staff artist of the newspaper. REGINALI

A. ALLEN. formerly of

WMCA, New York, WHOM, Jersey City and WDNC. Durham, N. C.. has joined the announcing staff at WBT. Charlotte, N. C. He is au announcer, singer and dramatist and replaces Weston Britt, who resigned to become program director of WSPA, Spartanburg, S. C. LEW LANSWORTH, at one time script writer and producer of Eddie Cantor and Jimmy Durante air shows, has opened radio consultant offices at 382 Monadnock Building, San Francisco. JOE SIDIPSON, for more than a year announcer at KGMB, Honolulu, CBS outlet, has resigned and is back in San Francisco. He was succeeded by Dean Stewart. STAFF members of WBRC. Birmingham, walloped WAPI's baseball team approximately 36 to 8 in a recent game. The series will continue every other Sunday until one station wins four games. In the first game Announcer Leland Childs. Operator Hugh Graham and Manager Bill Young hit homers for WBRC. DICK STEPHENS, formerly with KFI, Los Angeles, on its technical and announcing staffs. on April 15 joined the announcing force of KFWB. Hollywood. Al Warner, who had been holding the dual position of announcer with KGFJ. Los Angeles. and KFWB, Hollywood, resigned the KFWB post in April to devote full time to KGFJ.

WIN

L MAJORITY of Listeners on `ln/ ASK FOR THE STORY Pick the best horse in Pittsburgh. Ask about our jockeys-too.

PITTSBURGH, PA.

MINUTE INTERVIEWS

SAN FRANCISCO

WMCA

"Strip Rates"

IN AN effort to prove the value of afternoon time, WMCA, New York, has inaugurated a low "strip price" rat e for quarter - hour periods between 1 and 4 p. m., which represents a reduction of approximately 50 per cent of current rates. The rate calls for a strip "across the board" from Monday through Saturday, and will be applicable only to advertisers who use six periods a week on a minimum 13 -week contract.

ager of WBZ in Boston lectured April 22 on radio engineering in a series of radio courses offered by the University Extension Division of the Massachusetts Department of Education. John F. McNamara, NBC announcer and program director of WBZ -WBZA, lectured on announcing on April 29. NED NOLAN, Engineer at WGAR, Cleveland, resigned May 1 to enter Dodge Institute, Valpariso, Ind. CHARLES M. SHERWOOD, formerly eastern sales manager of F. A. D. Andrea Inc., has been named general sales manager of the Allen D. Cardwell Mfg. Corp., Brooklyn, makers of variable condensers. JAMES TISDALE has returned to the technical stiff of \VIP. Philadelphia, after an absence of two years spent in radio research. LUVERNE E. SHATTO, formerly with KRLC, Lewiston, Id., and KFJI. Klamath Falls, Ore., has joined KAST, Astoria, Ore., and is installing a high -fidelity transmitter for the new station. which expects to open late in June.

Protests Against Series By Mexican Government Are Rejected by FCC FINDING nothing improper or in violation of the radio regulations, the FCC has passed over the protest registered by a group of Congressmen against the program sponsored over an NBC -WEAF network by the Mexican government and designed to stimulate tourist travel, it was learned April 25. The protest asked for punitive action against NBC on the ground that the initial program, broadcast March 21, contained a poem in Spanish, which allegedly was offensive to Catholics. In addition to the protest signed by 16 Congressmen, Father John B. Harney, superior of the Paulist Fathers, New York, also asked for disciplinary action. The Congressional petition was signed by Reps. Connery, McCormack, Healey, Casey and Higgins, all of Massachusetts, Democrats; Citron, Smith and Kopplemann, Connecticut Democrats; Daily and Slack, Pennsylvania Democrats; Pfeifer and Fitzpatrick, New York Democrats; Welch, California Republican, and McGrath, California Democrat; O'Neal, Kentucky Democrat and Igoe, Illinois Democrat. Father Harney's protest was motivated largely by the antiCatholic actions of the Mexican administration. The matter was referred to the FCC Law Department by Chairman E. O. Sykes of the Broadcast Division, which reported no violation. The Mexican account is placed by De GarmoKilborn Corp., New York.

KGMB Opens U. S. Office OPENING of a mainland office at the Hotel Californian, San Francisco, in charge of L. D. West, is announced by KGMB, Honolulu, which recently changed management. Simultaneously, it was an -, nounced that negotiations are under way to open a San Francisco studio where programs will be originated and sent by remote control to Honolulu.

BROADCASTING

Page 30 www.americanradiohistory.com

I

May 1, 1935(

k

Ilt

EQUIPMENT

Radio Treatment NOT what the doctor ordered, but startling in its effect, was the "Open Your Eyes" theme melody of Eddie Dunstedter's organ program on KMOX, St. Louis. According to the organist's mail, a lad in Akron, O., who had been bed -ridden for a year and consigned by doctors to a walkless future, heard the theme melody faintly, but wanted it louder. When no one heard his call for aid, he got out of bed and walked to the radio, according to the letter to KMOX, and now can walk with ease.

N ISSUING its Catalog H, General ¡Indio Cu., Cambridge, Mass., has for he first time included a section on udustrial devices, the result of the

pplication of electronic apparatus nd technique to fields other than the Among vmmunicatious industry. uch devices are noise meters and truboscopes. Other sections of the atalog deal with the company's reistors, condensers, inductors. freueney and time-measuring devices. oscillators, amplifiers, bridges and ac.essories, standard- signal generators. scillographs, cameras, analyzers, metpower supplies and parts and acessories. The catalog describes equipment for those who desire comrlete installations and component »trts for those who prefer to assemIle units. TMJ, Milwaukee, which for more -fan a year has been broadcasting a egular daily schedule of facsimile :ransarission over one of its shortwave experimental stations, soon will make radical changes in its equipment. These improvements will make +t possible to reproduce picture mairial on a tape seven inches wide instead of only four inches as heretofore. Much finer definition of the drawing will be obtained by scanning the subject material at the rate of 100 lines per minute, and by the use Df a chemically treated paper in the

:-ecording device. IA NEW accoustical tile made of `pressed and ground rock is being used tm the control rooms of WNEW, New York, to overcome unnatural rever-

'Irerations and aid the control man in hecking reception. THE HIGHEST point in Philadelphia now is the self -supporting radiator of WDAS, described by the station as the only one of its kind in the East. The signal has been more than tripled by the new antenna. Alexander W. Dannenbaum, president of WDAS, announces that the antenna is the first step in a series of technical improvements. KFRC, San Francisco, has started installation of a new Western Electric transmitter which will be ready for service in June. The station will also add complete new studio equipment, Harrison Holliway, manager, announced. The FCC recently granted KFRC a 5000 -watt daytime power increase. ALL-WAVE reception is being installed in the Waldorf- Astoria hotel, New York, with Western Electric Co., making the installation of a receiver :which will be the largest all - wave equipment in the world. The 2,200.25,000 kc. band is included in the installation, with a special antenna system being suspended between twin towers of the hotel. Automatic volcontrol will counteract fading laume nd a device will reduce interference. he equipment is similar to that used y A. T. & T. at Netcong for transatlantic communication and at Miami 'for Caribbean radiotelephone reception.

Hearst Interests Ready To Assume Operation of Two West Coast Stations SINCE no appeal was on file with the FCC, the sale of KTM, Santa Monica, Cal., and of KELW, Burbank, Cal., to the Los Angeles Evenine Herald Publishing Co. was to be consummated April 30, according to information from the West Coast. Official notice of the proposed transaction was filed April 18 with the county recorder's office in Los Angeles. While preparations were be'ng made to take over the stations for operation on May 1, no staff appointments had been made at the time of going to press. Charles F. McGuire, radio director for the Hearst paper, and Eugene Inge, its radio editor, were expected to announce soon names of the manager and permanent staff. It was expected that ultimately the Hearst interests would combine the two half-time stations into a single unit. Coincident with the taking over of the two Southern California stations, the Los Angeles Herald-Express was expected to drop its official affiliation with KFAC, Los Angeles, its official station the last two years. It was only an affiliation, however, as Hearst had no monetary interest in the station or any hand in its operation. ALL 1935 home games of the champion St. Louis Cardinals and the Browns will be sponsored over KWK, St. Louis, this season by General Foods Inc., New York

(Wheaties).

Quartz Crystals Crystals for

Take World Library FOUR stations subscribed in April to the WBS World Program Serjvice, bringing the list to 116 staPtions. The new subscribers are WJR, D e t r o i t: WOOD -WASH, Grand Rapids, Mich.; KGA -KHQ, Spokane; WKEU, Erie, Pa.

broadcast band 550 -1600 Kos.

UNMOUNTED Accuracy less than X

cut ....522.50

Our type A holder

adjustable air

A

50 cycles

cut _530.00 gap plug

- in $5.00

Station may furnish a holder when purchasing a crystal provided that it is of correct design for us to guarantee the accuracy desired. Accurate

W. M. ELLSWORTH

Radio Talent and Entertainment Manager of many high class radio artists and acts available for employment. Scouts talent for stations and advertisers. Can fill any order No charge for services Suite 1503. Mather Tower, Chicago, Ill.

-

May

I, 1935

dependable quartz crystals and associated apparatus for 6 years. Complete price list and literature sent on request.

American Piezo Supply Co. Kansas City, Missouri Sunny Slope Station P.O. Box 6026

AT ITS BEST

. . .

OVER

WIRES OR ON THE AIR in 1869, Western Electric has been manufacturing sound equipment ever since the invention of the telephone in 1876. Its product kept pace with the rapid progress of the telephone industry helped largely to make possible the kind of telephone service America now enjoys. When radio broadcasting was born, Western Electric branched quite naturally from leadership in one field of sound to another. Today, it not only manufactures all -manincluding the ner of telephone devices special repeaters, loading coils, switches, etc., used in forming great radio networks but also microphones, tubes, of wire transmitters, amplifiers and everything else involved in putting radio programs on the air at their best. Because Western Electric equipment embodies more than a half-century of experience in Sound because it is made to the most exacting standards your station can depend upon it. FOUNDED

BROADCASTING

i

-

...

...

-

Page 31 www.americanradiohistory.com

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Agencies and Representatives; Notes from the Stations STATION ACCOUNTS sp-studio

programs

t-transcriptions

ta-

sa -spot announcements transcription announcements

WSPD, Toledo Raladam Co., Detroit (Marinola), 8 weekly ta, tnru H. W. pastor & Sons Adv. Co. Inc., Chciagu. Standard Oil Co. of Ohio, Cleveland, 101 ap, (baseball games), thru McCann- Eiricison Inc., Cleveland. Bunte Bros., Chicago (candy), 4 weekly ta, thru r red A. Robbins Inc., Chicago. Graham -Paige Motors Corp., Detroit, IS weekly sa, thru United States Adv. Corp., Toledo. Studebaker Corp., South Bend, Ind., 4 weekly ta, thru Hoche, Williams & Cunnyngham Inc., Chicago. Buick Motor Co., Detroit, 5 weekly sa, Campbell - Ewald Co.,

thru

Detroit.

E. L. Knowles Inc., Springfield, Mass. (Rubine linament), 0 weekly sa, thru DeForest Merchandising Bureau, Springfield. Carter Medicine Co., New York (liver pills), 6 weekly ta, thru Street & Vinney Inc., N. Y. Frozen Desserts Inc., Chicago (Ice Cream Mix), weekly ta, thru Roche, Williams & Cunnyngham Inc., Chicago. A-C Spark Plug Co., Flint, Mich., 2 weekly ta, thru D. P. Brother & Associates, Detroit. Chrysler Corp., Detroit (De Soto autos), 0 weekly ta, thru J. Stirling Getchell Inc., Detroit. Dr. Miles Laboratories, Elkhart, Ind. (Alka-Seltzer), 3 weekly sp, thru Wade Adv. Agency, Chicago.

WGAR, Cleveland Staley Sales Corp., Decatur, Ill. (corn products), 4 weekly sa, thru Batten, Barton, Durstine & Osborn Inc., N. 1. Dr. J. W. Haines Co., Cincinnati

(Golden treatment), 5 weekly sa, thru H. W. Kastor & Sons Adv. Co. Inc., Chicago. Chevrolet Motor Co., Detroit (autos), 2 weekly sa, thru Campbell -Ewald Co. Inc., Detroit. Bernard Perfumers, St. Louis (Love Charm), 2 weekly sa, thru Hilmer

KGO, San Francisco

A. C. Spark Plug Co., Flint, Mich. (spark plugs), 52 sa, twice weekly, thru D. P. Brother & Associates,

Detroit.

Anglo California National Bank of

San

Francisco, San Francisco (banking), 52 weeks, 4 daily sa, (time signals) thru Doremus & Co. Ltd., San Francisco. Chieftain Mfg. Co., Baltimore (Color Shine shoe polish), 2 weekly t, thru Van Sant, Dugdale & Co. Inc., Baltimore. Procter & Gamble Co., Cincinnati, (Ivory soap), 18 ta, 1 ap, thru Blachman Co., N. Y.

John

WIP, Philadelphia

Lucas

(paint),

&

Co.,

Philadelphia

3 weekly sp, thru Jerome B. Gray & Co., Philadelphia.

Slim Sales Co., Cleveland (reducing), 6 weekly ap, direct. Dentists' Supply Co., New York, 2 weekly sp, thru A W Adv. Inc., N. Y.

Fitch Publishing Co., New York (investment publication), 5 weekly sp, thru E. C. VanDyke Inc., N. Y. Waitt & Bond Inc., Newark (Blackstone cigars), 4 weekly sp, thru Batten, Barton, Durstine & Osborn Inc., N. Y.

WTMJ, Milwaukee Crystalac Products Corp., Chicago (auto finish), 78 sa, thru Woodman Stewart Co., Chicago. A. C. Spark Plug Co., Flint, Mich., 2 weekly t, thru D. P. Brother & Co. Inc., Detroit. Chrysler Sales Corp., Detroit (De Soto), 2 daily ta, thru J. Stirling Getchell Inc., Detroit. Chrysler Sales Corp., Detroit (Dodge) . 5 weekly ta, thru Ruth rauff & Ryan Inc., N. Y. Detroit Chrysler Sales Corp., (Plymouth). 6 weekly ta, thru J. Stirling Getchell Inc., Detroit. WNAX, Yankton, S. D. A. C. Spark Plug Co., Flint, Mich., 2 weekly ta, thru D. P. Brother & Son Inc., Detroit. Peu Jel Corp., Kansas City (pectin), 26 sa, thru R. J. Potts & Co., Kansas City. Vacation Laboratories, St. Louis, 5 weekly sa, direct.

WBT, Charlotte, N. C. Ford Dealers, Charlotte (N. C.) Division, 3 uauy sa, thru Eastman Scott Adv. Agency, Atlanta, Ga.

o., Durtlam, N. C. (neauacne remedy) daily sp, thru uarvey Massengale Co., Atlanta,

B -C Remedy

tsa.

WLS, Chicago Gardner Nursery Co., Osage, Ia. (plants), 3 ap and 3 t, thru Northwest Radio Adv. Co., Seattle, Wash. Dr. Miles Laboratories Inc., Elkhart, Iud. (Alka Seltzer), 42 sa, thru

Wade Adv. Agency, Chicago. Geppert Studios, Des Moines (enlargements), daily sa, thru Lessing Advertising Co., Des Moines. Walker Remedy Co., Waterloo, Ia. (Walko tablets), 30 ta, thru Weston- Barnett Inc., Waterloo, Ia. Collingbourue Mills, Elgin, Ill. (Dexter yarns), weekly sp, thru Rogers & Smith Adv. Agency, Chicago. Sterling Casualty Insurance Co., Chicago (Penny -a -Day insurance), 39 sp, thru First United Broadcasters, Chicago. Olson Rug Co., Chicago (rugs) , 12 sp, thru Philip O. Palmer & Co., Chicago. Rapinwax Co., St. Paul (waxed paper), 39 sp, thru Erwin, Wasey & Co., Minneapolis. Carter Medicine Co., New York (liver pills), 156 ta. thru Spot Broadcasting Co., N. Y. United Drug Co., New York (drugs), 5 t, thru Spot Broadcasting Co., New York. Congoin Co., Los Angeles (beverage). &L2 ap, thru Lockwood- Shackelford Co.. Los Angeles. Gardex Inc., Michigan City, Ind. (garden tools), 21 sa, thru J.' L. Sugden Adv. Co., Chicago.

WMCA, New York Zem -Zem Corp., New York (shampoo), 52 ta, thru Street & Finney Inc., N. Y. Thomas J. Lipton Inc., New York

(tea), daily sc. thru Frank Presbrey Co. Inc.. N. Y. Procter & Gamble Co.. Cincinnati (Ivory soap). 6 sa. 1 weekly t. thru Blackman Co., N. Y. WMBH, Joplin, Mo. Am-Bro Co., Lawton, Okla. (Brown's lotion), 6 weekly sa, direct. Chevrolet Motor Co., Detroit (autos), 3 weekly t. thru Campbell -Ewald

Co., Detroit. United Drug Co., Boston (Rexall), 5 weekly t, thru Street & Finney Inc.,

N. Y.

Gardner Nursery Co. (plants and shrubs) Seattle, 12 t, tnru Northwest Radio Auv. Co., Seattle. Dr. Miles Laboratories Inc., Elkhart, Inc. (Atka- Seltzer), 3 weekly t, tnru aue Adv. Agency, Chicago. Carter Medicine Co., .New York (liver pills), two weeKly t, thru Vi ade

Adv. Agency, Chicago. Chevrolet Motor Cu., Detroit, 3 weekly t, tnru Campbell -Ewald Co., Detroit. Chieftain Mfg. Co., Baltimore (Color Shine), 2 weeKly t, thru Van Sant, Dugdale & Co., Baltimore. Chrysler Sales Corp., New York, (Dodge autos), 10 ta, thru Ruthraw & Ryan, inc., N. Y. Porto Rican American Tobacco Co., Newark, (Nunca Cigars) 5 weekly sa, thru Gotham Adv. Co., New Rice -Stix Dry Goods Co., St. Louis, Mo., 13 ta, thru Gardner Adv. Co., St. Louis, Mo. Walker Remedy Co., Waterloo, Iowa (chicken pills), 13 ta, thru WestonBarnett Inc., Waterloo, Iowa. WGN, Chicago John Morrell & Co., Ottumwa, Ia. (Red Heart dog food), 13 sp, thru Henri, Hurst & McDonald Inc., Chicago. Skelly Oil Co., Kansas City (oil and gasoline), 78 sp, thru Russell C. Comer Adv. Co., Kansas City. E. I. du Pont de \Temours & Co., Wilmington, Del. (Duco), 40 sp, thru Batten, Barton, Durstine & Osborn Inc., N. Y. Electrolux Co., New York (refrigerators), 78 sa, thru Batten, Barton, Durstine & Osborn Inc., N. Y. Ruud Mfg. Co., Pittsburgh (water heaters), 18 sa, thru Ketchum, MacLeod & Grove Inc., Pittsburgh. Cadillac Motor Car Co., Detroit (automobiles), 14 sa, thru Campbell Ewald Co. Inc., Detroit. Hamlin's Wizard Oil Co., Chicago

(linament), 16 sp, thru Ruthrauff & Ryan Inc., Chicago. Durkee Famous Foods Inc., New York (food products), 117 sp, thru C. Wendel Muench & Co., Chicago. Willard Tablet Co., Chicago (proprietary), 117 ap, thru First United Broadcasters, Chicago. Chevrolet Motor Co., Detroit (automobiles). 39 t, thru Campbell Ewald Co. Inc., Detroit. Chocolate Products Co., Chicago (chocolate syrup), 9 sp, thru J. L. Sugden Adv. Co., Chicago.

WTJS, Jackson, Tenn.

Swenson Co., St. Louis. Master Drugs Inc., Omaha (proprietary), 5 weekly t, thru Buchanan Thomas Adv. Co., Omaha. Congress Cigar Co., Newark (La Palina), 5 weekly sp, thru Gotham Adv. Co., N. Y. Procter & Gamble Co., Cincinnati (Ivory soap), 6 weekly sa, thru Blackman Co., N. Y. A. C. Spark Plug Co., Flint, Mich., 2 weekly t, thru D. P. Brother & Co. Inc., Detroit. Raladam Co., Detroit (Marmola), 8 weekly ta, thru H. W. Kastor & Sons Adv. Co. Inc., Chicago. Kellogg Sales Co., Cleveland (cereal), 4 weekly sa, direct. Chrysler Sales Corp., New York (Plymouth autos), 4 weekly ta, thru J. Stirling Getchell Inc., N. Y. General Mills Inc., Minneapolis (Wheaties), 55 sp, thru BlackettSample- Hummert Inc., Chicago. V.

Velvetone Co., St. Louis (cosmetics), 42 weekly sa, direct. Nash Medicine Co., Jonesboro, Ark. (cosmetics), 6 weekly ap, direct. Chevrolet Motor Co., Detroit (autos), 3 weekly t, thru Campbell - Ewald Co. Inc., Detroit. United Drug Co., New York (Rexall), 5 weekly t, thru Street & Finney

Inc., N. Y. Gardner Nursery Co., Osage, Iowa, 6 weekly ta, thru Northwest Radio Adv. Co., Seattle. Geppert Studios, Des Moines (enlargements), 6 weekly ta, thru Northwest Radio Adv. Co., Seattle. Puratone Medicine Co., Kansas City (proprietary), 6 weekly ta, thru Loomis - Clapham - Whalen Co., Kansas City. WKRC, Cincinnati Ford Motor Co., Detroit, 6 weekly sa, thru McCann- Erickson Inc., Cleve-

WMAQ, Chicago Excel Electric Co., Muncie, Ind. (electric cookers), 4 sp, thru Root Mandabach Adv. Agency, Chicago. Armstrong Paint & Varnish Co., Chicago, 39 sp, thru Johnson, Read & Co. Inc., Chicago. National Live Stock & Meat Board, Chicago (lamb), 10 sp, thru Carroll Dean Murphy Inc., Chicago.

land.

A -C Spark Plug Co., Flint, Mich., daily sa, thru D. P. Brother &

From Judge

Associates, Detroit. Win. S. Scull Co., Camden, N. J. (Bosco food drink), 4 weekly sa, thru Kenyon & Eckhardt Inc., N. Y. Plymouth Motor Corp., Detroit, 2 daily ta. thru J. Stirling Getchell Inc., Detroit.

BROADCASTING

Page 32 www.americanradiohistory.com

May 1, 19351

SCOTT

NETWORK ACCOUNTS RADIO ADVERTISERS On times EDST unless other wise specified) WRIGLEY JR. Co., Chicago (chewing gum) on April 29 started Just Entertainment on 7 CBS stations, Mondays thru Fridays, 7 -7:15 m. Agency: Frances Hooper Adv. Agency. Chicago. BOOTH FISHERIES Corp.. Chicago. on May 2 starts Fish Tales ou 19 CBS stations Thursdays, 11 -11:15 a. m.. adding Tuesday broadcast starting Oct. 29. Agency : Sellers Service Inc.. Chicago. CENTAUR Co., New York (ZBT baby powder) on Aril 29 started Famous Babies on 30 CBS stations, Mondays, 11 -11:15 a. m. Agency : Hanff-Metzger Inc., N. Y. PROCTER & GASIBLE Co., Cincinnati on April 29 started Home Sweet Home on 19 NBC-WEAF stations, Mondays thru Fridays, 3 -3:15 p. m. Agency : Blackman Co., N. Y. PROCTER & GAMBLE Co., Cincinnati, on April 29 started Tim Healy Stamp Club of the Air on WBZ, WBZA, WJZ, Mon., Wed., Fri., 6:156 :30 p. m. Agency : Blackman Co., WM.

'N. Y.

LIBBY, McNEILL & LIBBY, Chicago (food products) on April 1 renewed Og. Son of Fire on CBS net-

work, Mon., Wed., Fri., 5:15-5:30 p. m. with repeat at 6:15. Agency : J. Walter Thompson Co., Chicago. STAN CO Inc., New York ( Daggett & Ramsdell cosmetics) on April 15 started The Charm Cruise on Mutual !network, Mon., Wed., Fri., 9:15Agency : McCann- Erick'19 :30 a. m. son Inc., N. Y.

GENERAL MILLS Inc., San Fran Icisco (Sperry flour division) on May 66 broadcasts, one time only, Happy¡Go-Lucky Hour on Don Lee -CBS network, 2:15-2:30 p. m. Agency : Westco Adv. Agency, San Francisco.

GOLD MEDAL FLOUR MILLS OF TEXAS on April 8 started Jack Armstrong, All -American Boy on 5 Southwest Broadcasting System statious, Mondays thru Fridays.

E. D. THORNBURGH, formerly manager of the press and advertising division of International Telephone & Telegraph Co., New York, now is assistant vice -president in charge of information. GENERAL MILLS Inc.. Minneapolis, has appointed Knox Reeves Adv. Inc., Minneapolis. for its bakers' bread, Betty Crocker radio, business -

paper and experimental advertising. Blackett- Sample -Hummert Inc. continues to handle Wheaties, Gold Medal flour. Bisquick and Softasilk. ARCHIE GRINALDS, former staff announcer with WBT, Charlotte. N. C., in charge of radio for Carolina distributors of Crazy Water Crystals, has resigned to become divisional manager at Baltimore for Crazy Water Hotel Co., makers of the product. He is succeeded by Frank Gaither, recently of WGST, Atlanta. JOHN B. LEYPOLDT has joined the Centaur Co. (Fletcher's Castoria and ZBT Olive Oil Baby Powder) as assistant advertising 'manager, according to an announcement by H. B. Thomas, vice president in charge of sales. Mr. Leypoldt was with Young & Rubicam Inc., for seven and one half years prior to joining Centaur. WM. P. GOLDMAN & BROS., New York (clothing) has named Bachenheimer- Dundes Inc., New York. to handle its account, including radio. EATON PAPER Corp., Pittsfield. Mass. (stationery) has placed its account with Wylie B. Jones Adv. Agency Inc.. Binghamton. N. Y.

& BOWNE Inc., Bloomfield, J. (Scott's Emulsion) has placed its Ki -Moids ,advertising with Red-

N.

field- Johnstone Inc.. N. Y. EOPA Co., San Francisco

(proprie-

tary) has placed its account. including radio. with Bob Roberts & Asso-

ciates, San Francisco. BOOTH FISHERIES Co.. Chicago, has placed its account with Sellers Service Inc., Chicago. STRECKFUS STEAMERS Inc., St. Louis. has appointed Kelly- Stuhlman Adv. Co., St. Louis to handle its account, including radio. COLUMBIA LIFE INSURANCE Co., Cincinnati, using radio. has appointed Keelor & Stites Co., Cincinnati, to place its account. MANDEVILLE & KING Co., Rochester, N. Y. ( nursery) has placed its account with Hutchins Adv. Co., Rochester. HUMBOLDT BREWING Co., Eureka, Cal., advertises through Leon Livingston Adv. Agency, San Francisco.

A JOINT meeting of the engineering committees of the NAB and the Radio Manufacturers Associa-

VICTOR H. LINDLAHR, New York (Serutan health -builder) is sponsoring a 25-minute program, six weekly, on WIP, Philadelphia, WMCA, New York, and WNEW, Newark, keyed from WIP.

TRANSMITTING

STATION

1Hake-

ston Adv. Co., Dallas.

GEORGE W. CASWELL CO., San Francisco, (coffee) on May 13 renews in New Woman's Magazine of the Air on 5 NBC -KPO stations. Mondays. 2:45 -3 p. m. (PST). Agency: Emil Brisacher & Staff, San Fran-

afifh

Los Angeles, (gelatine dessert) on May 22, renews in New Woman's Magazine of the Air ou 6 NBC -KPO stations, Wednesdays. 2:45 -3 p. m. I PST). Agency : Mayers Co., Los Angeles.

Ohio, as it celebrated its tenth year on the air. Some 15,000 persons

t

L.

, L.

a

9

0 i

visited the new studios and transmitter at Tallmadge, six miles from downtown Akron, which were installed at a cost of $50,000. The radiator was erected by Truscon Steel Co., Youngstown, O. The station, an affiliate of CBS,

operates on 2500 watts daytime, 1000 watts at night, and according to Allen T. Simmons, covers 14 Ohio counties. Studios and offices are maintained in nearby Canton.

May 1, 1935

and the Salt Lake market is the center of silver mining! .

The high prices

of silver and

f r

gold mean more

and bigger pay checks -and div-

idend chicks-in

the Salt Lake City market.

Thus the terri-

tory covered by KDYL becomes even more valu-

able to the ad-

vertiser who wants to reach

"spending people".

Wide Range High Fidelity Western Electric Transmitter. in the Kan-

Tenth Anniversary on Air Is Celebrated by WADC AMONG the first stations to install the new type vertical radiator, WADC, Akron, claimed a three -fold increase in Northern

ses Flúrr,

5,000 WATT

JELL -WELL DESSERT CO. Ltd.,

,

in Gold to Mexic

KANSAS CITY'S NEWEST

cisco.

'

U. S.. Exchange of Mil-

tion with the Broadcast Committee of the Institute of Radio Engineers will be held in New York May 1, at the New Yorker Hotel.

WORLD'S MOST MODERN

FRIGIDAIRE DEALERS (South-'west) on March 31 started Just a Song at Twilight on 6 Southwest Broadcasting System stations, Sun ldays. 6 p. m. (CST). Agency: John -

SILVER HITS SEVEN-YEAR HIGH MARK

KMBC, the first station than 1,000 more sas City area on its power. doubles Watts again vertical radiThe only high powered Kansas City ator transmitter in thethe latest wide area, KMBC embodies developments of range high fidelity the Bell laboratories. increased. Rates have not yet been

"THE popular STATION"

Salt Lake City Utah

woo

Inc., Free and Sleininger

National Sales Representatives.

G e71 THE HEART OF

IN

AMERICA

8041$444.4 Representatives

JOHN

BLAIR

&

New York

-

San Francisco

-

COMPANY

Chicago Los Angeles

Detroit

BROADCASTING

Page 33 www.americanradiohistory.com

AGENCIES AND

REPRESENTATIVES N. BRUCE ASHBY, sales and advertising executive of General Foods

BASIC

Corp., New York, has joined Lord & Thomas, New York, as account executive. He had been in charge of Post 'l'or sties, Post's bran flakes, Post's whole bran and Grape-Nuts flakes. Formerly he had been with J. Walter Thompson Co., New York, and had directed several of the agency's foreign offices. GENE WILLOUGHBY, formerly western manager of Paul H. Raymer Co., has joined the Chicago staff of Free & Sleininger Inc., station repre. sentatives. as account executive, replacing J. F. Johns who on May 1 becomes vice president of Free, Johns & Field Inc., station representatives. McCANN- ERICKSON Inc., has enlarged its offices at 910 S. Michigan Ave., Chicago, with audition studios and conferences included in the remodeling, just completed. Earlier in the year the agency opened branches of the Chicago office in St. Louis. Kansas City and Minneapolis. D. M. REYNOLDS Jr., of the sales promotion department of Union Oil Co. of California, has joined the sales staff of Walter Bkldick, manager of the Los Angeles office of Free & Sleininger Inc., station representatives. THOMAS F. HARRINGTON and Lawton Campbell. of Young & Rubican Inc., New York. arrived in Hollywood late in April in connection of the Jack Benny with supervi. ' NBC program for General Foods t Jell -t Mr. IIarrington is to su. pervise the agency's Pacific Coast radio activity. I

COI.UM IA OUTLET e

.wD C.

A-

Albany Tr®y

Schenectady

,

handles the Shell Oil account, has returned to the San Francisco offices from New York where he conferred with Eastern executives of the agency. PAULINE B. PETERS, formerly with Erwin, \\'asey & Co., and F. Wallis Armstrong Co., has been appointed secretary of Lincoln Roden Inc., Philadelphia advertising and merchandising agency. Mrs. Peters, who is a past president of the Philadelphia Club of Advertising Women, is also production manager of the company. ('LARK- HOOTER Inc., New York, advertising research concern, has moved to larger quarters at 17 E. 4th St., bringing the production depart meut and executive offices together. STANLEY HOLT, account executive with the New York office of J. Walter Thompson Co.. is in Los Angeles ill connection with the production of the Burns and Allen program for White Owl cigars. GEORGE COSTELLO, former advertising and sales promotion manager of Calvert Maryland Distilling Co.. and previously connected with the New York Office of Paul Block, has joined the New York office of Joseph Hershey McGillvra, advertising representatives of radio stations. NAN MURPHY. formerly with N. W. Ayer & Son Inc., has joined the radio 'department of the Blackman Co.. New York.

FRANC ARNOLD. formerly of Metro Goldwyn- Mayer. has been named radio director of Lyle T. Johnston Co.. St. Louis.

GUENTHER - BRADFORD & Co. Inc.. has moved its Los Angeles office to the Paramount Bldg.. 323 W. Sixth St.

ASSOCIATION

BLAYNE BUTCHER has tendered his resignation in the radio department of Lennen & Mitchell, effective May 1. Among his productions were Thornton Fisher's Briggs tobacco program and Woodbury's Dangerous Paradise. His plans are not known. MILNE & Co. Inc., Seattle agency. has been elected to membership in the AAAA.

Kool -Ade Spots PERKINS PRODUCTS Co., Chicago, will use daily announcements during June on WLW, Cincinnati, WHO, Des Moines, WCAU, Philadelphia, WFAA, Dallas, and KFYR, Bismarck, as part of an extensive campaign for Kool -Ade extracts f o r soft drinks. Metropolitan dailies, small -town weeklies and national magazines also will be used in the campaign, which is handled by Mason Warner Co. Inc., Chicago.

Grunow Uses WBS GENERAL HOUSEHOLD UTILITIES Co., of Chicago, (Grunow refrigerators) on April 15 started a nation -wide spot campaign with a 15- minute musical program recorded by WBS Chicago Studios. The series will be placed on a min imum of 35 stations during the 12week campaign. Talent used is Marvin Sazby orchestra and singers. The account is placed through Hays-McFarland & Co., Chicago.

,M rawdvD., .,.acte

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od

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OF THE UNITED STATES

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W. R. ('IIRISTIAN, on April 25 announced the opening of the Standard Broadcast Service, with offices in the Mortgage Guarantee Building, Atlanta to serve as advertising counsel specializing in radio.

oeusi.vava

N
.....,

COVERS

res.aw.

NATIONAL BOXING

FRED FIDDLER, radio account executive, J. Walter Thompson Co., who

YsM

<.Ke.

8, íc35

yr. Peul ow-y

P. R. O p anY

Station V. Cherry k Webb Provldeace,



stould eetb lite old expert Sn that en licensed referee for fo otman _ that foo tball events, prominent sporting w bouts, broadcast all boxing broedtaat and so on. being seemed tbet I am bell edB et lS ee to You seee t I Must ecknoviedge mine rev Y a past our for the from this broedeast your etatl al1 the Fay of ttat J to Toe that of I think state that to, eve 11--teasel have beat. cher I very events the st picmarvelous exception, you b Joe Pay S le itbout and glues progteee. eonciee, Sn Ep°re is clear, tbat

Desr Psu1:

l

hadd believed

After many years as a leading figure in the boxing world, Edward G. Foster knows his sports. When he tells us the same thing our large, loyal audience of sports fans has been telling us daily in their letters, we feel amply justified in calling TVPRO "Southern New England's favorite Sports Station." For an example of the sports interest of WPRO's audience, consider the phenomenal success, in its first racing season, of Narragansett Park. Joe F.e.'s "Sport Slants"

is typical of the fresh, lively sports programs at WPRO. The time and talent cost of Joe Fay's "S port Slants" as a daily 15- minute program is remarkably low. considering the large audience reached in this highly sports conscious area. At the moment it is available for sponsorship. Write for complete details.

Ba is

are sitting the e that Y su almost feel te is broadcasting. contest ,bataves deecrlptlon aesocietlon boxing National Boxing ,ítb him vat cbhe the, of broadcasting told Sons of ytors. aber ;,t the She subject te MY feet itsI considld years, gotten etoM tao elvers g dence, for test pmt arisen I Dave here Sa ?soul bes Droedcaster work. our line of the story Sn tDie the best truly. er to be Yours very

ture oves furs

Appr°©xama
1Cessl You

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Coverage

JOE FAY

WP

RAD

CHERRY ör WEBB BROADCASTING COMPANY PROVIDENCE, RHODE ISLAND

Provides Complete Coverage of New England's Second Largest Market

BROADCASTING

Page 34 www.americanradiohistory.com

May 1, 1935

,

,

RANSCRIPTIONS Examiner Advises 1

SERIES of 15- minute transcripMs was started in April at the -A-Victor Hollywood laboratories Christian American Crusaders, s Angeles, to be used on stations

er the country. IL Co., Los Angeles, has placed a e of acetate surface- treated iustanneous recording discs on the market th F. L. Cook, 606 Parkman Ave., Angeles, as factory representa-

Are.

ERICAN RADIO FEATURES 'NDICATE, Los Angeles program ucers, in April started to tran-

ibe a Charlie Chan series of 15nute discs at the RCA -Victor plant Hollywood. rr \DARD RADIO ADVERTISG Co., Hollywood program build started its new transcription liary in April and changed its affilia ,n from Recordings Inc. to the Holl1wwood RCA -Victor branch, which will 'e its studios and will do the proring and pressings. Three hundred les for the Standard series, plus romonthly allotment, have gone into duction with 60 copies of each. tek Joy's KFWB Orchestra is doing e musical portion of the series. ptDVANCED Disc Recording" was iblished in April by E. E. Griffin, ief engineer of the Universal Microone Co., Inglewood, 16 pages, small i.e. It discusses the types of rerding discs, needles, lead screws, -egrooved and ungrooved records, ayback, recording heads, turntable eeds, hum level, stroboscope, ampli ation and other topics. U. McINTOSH and Associates, us Angeles transcription firm, in 'gril produced the first 39 episodes a series of 100 15- minute Advenre Bound transcriptions. The cornny, organized a year and a half o, had previously confined itself to inscribing its Bill, Math and Jimlie series. Merchandising aids inlade a world map, which may be !toned in by juveniles ; two "treasure laps," membership cards and other pplementary media. U. McINTOSH, executive head of U. McIntosh and Associates, Los pgeles transcription producing firm, ck from a New York trip in April itnounces that Mary Robert Danes, ,jouston, Texas, had been appointed presentative for Texas, Oklahoma, rkansas, Louisiana and Mississippi. presentatives in New York and hicago will be announced in May. OLLYWOOD PRODUCTIONS, tanscription firm formed last year, ?nt out óf business in April. Leo ':eery, production manager, is con'auing to produce the Lem & Luther ties which has been taken over by U. McIntosh & Associates, Los Ant

les.

pNQUEST ALLIANCE Co. Inc., ew York, reports the following inscription sales: Standard Library rvice to WHEC, WEBR, WINS, CAE ; 100 5- minute Belle & Martha

Friehoffer Baking Co., Reading, t.; 39 episodes of Honor the Law Hoffnung Co., Australia ; 14 epi'les of Makers of History to 3DB, elbourne, Australia.

'RTER

'

MEDICINE Co., New ,rk (liver pills) will use daily spots TIGP and TIEP, San Jose, Costa ca, with National Export Advering Service placing the contract th Conquest Alliance Co. Inc., New )rk. :B, Sydney, Australia, has pur ased the Strange as Is Seems disc ries, currently live talent ou the on Lee -CBS network ; also 26 epides of Harmony Isle from Radio lease Ltd., and the same number Royal Intrigues and Police Rerter. From Radio Programs Syn^ate it has ordered 26 episodes of 'me Sweet Home.

5./ay 1,

1935

Brooklyn Changes

Would Delete Four Stations in Favor of Brooklyn "Eagle" FAVORED with an Examiner's report recommending approval of its application for a new station in Brooklyn to take over the facilities of four time - sharing stations, the Brooklyn Daily Eagle nevertheless faces possible long litigation before final adjudication of the issue, it was indicated by counsel representing the stations which would be deleted, as BROADCASTING went to press. Under FCC procedure, the parties in interest have until early in May to file exceptions to the report of Examiner George H. Hill and request oral arguments before the Broadcast Division, sitting en banc. Such arguments are n o w mandatory when requested. Therefore, it was asserted, at least three or four months may elapse before the Broadcast Division has an opportunity to consider final action on Examiner Hill's report. And even after the FCC decision, the way is left open for recourse to the Court of Appeals of the District of Columbia. If such a course is pursued there is the likelihood that the case will be kept in litigation possibly for a year or more. Alternate Proposal IN HIS April 15 report Examiner Hill recommended that the four stations now sharing time on 1400 kc.-WARD, WBBC, WVFW and WLTH -be deleted and that their facilities be given the newspaper: He held this would serve public interest, as opposed to what he construed to be uneconomical use of the ether through a four -way time division. He found also that while two other applicants for the facilities were fully qualified financially and technically, he felt that the newspaper was entitled to first consideration. Mr. Hill recommended that the application of WEVD, New York, operated by the Jewish Daily Forward, through the Debs Memorial Fund, be denied because it would entail shifting of other stations and cause objectionable interference. In the case of the application of Arde Bulova, New York watch manufacturer, and half owner of WNEW, Newark, and Norman K. Winston, realtor, for a new station on 1400 kc., the Examiner held that the applicants, like WEVD, were fully qualified, but that granting of the Brooklyn Eagle application "would tend to distribute the radio facilities available to the area ". In his conclusions he recommended that if the Eagle application is not granted, then the Bulova - Winston requested should be the alternative. The four stations whose deletion is recommended have been at loggerheads off and on for several years. They have interested themselves primarily in the broadcasting of foreign language programs.

R PRESEÑTÁTIVÉS

Six P & G Programs WITH the debut April 29 of Home Sweet Hone, comedy of suburban home life, on 19 NBC -WEAF stations, Procter & Gamble Co., Cincinnati, increased its NBC red network programs to six. The new program was heard during the autumn and winter on WJZ. Other Procter & Gamble programs are Ma Perkins (Oxydol), five weekly; Vic & Sade (Crisco), five weekly; Dreams Come True (Camay), thrice weekly; Gibson Family (Ivory), Sundays; Capt. Tim Healy's Stamp Club (Ivory ), thrice weekly.

Brinkmoeller at WIND DAVID

BRINKMOELLER, formerly manager of WGST, Atlanta, has been named manager of WIND, Gary, Ind., succeeding Eugene S. Mittendorf, according to announcement April 20 by Ralph L. Atlass, president. Mr. Mittendorf, formerly president of WKRC, Cincinnati, has taken an indefinite leave of absence to return to California for his health and to rejoin his family.

F. J. & F. Lineup WHEN the new firm of Free, Johns & Field, Inc., enters the radio station representative field May 1, it will represent the following stations: WDRC, Hartford; WMAZ, Macon; WKZO, Kalamazoo; WAIU, Columbus; WOC, Davenport; WDAY, Fargo; WMBD, Peoria; WPTF, Raleigh; KALE, Portland, Ore., and KTUL, Tulsa. WDRC and WMAZ are new appointments.

MEN! UP, STEP

TRANSRADIO NEWS FOR SALE Four established Newscasts available: 8:30 a.m.; 12:30, 6:30, and 9:00 p.m. Six days a week, 5- minute periods, each carrying two 50 -word commercials. Pick your own time- Rates (13 -week basis): $53.60 per week, day; $87.20 per week, night. You know what you get with Transradio. WIRE FOR RESERVATIONS

WNBR MEMPHIS, TENNESSEE

MID- SOUTH

COVERAGE

"WHIN'

-a radio station that

is really going places."

Mark Hellinger -N.

uy

Y.

Mirror

WHN NEW YORK

STATION OF THE STARS!

-

most talked about station in New York WHN -the has attracted to its microphones during the

past few weeks such celebrities as Ben Bernie, Morton Downey, Sophie Tucker, George Givot, Jack Benny, George Olsen, Ethel Shutta, Cab Calloway, Gertrude Niessen, George Jessel, James Melton, Jack Pearl, Jimmy Durante, and a host of others. New and different programs bristling with sales opportunities for sponsors are causing comment seldom accorded a radio station by the press or public. BUY WHN NOW and watch your sales accelerate.

LOEW'S STATE THEATRE BLDG.. BROAD\VAI AND -15TH ST.

WALTER BIDDICK CO. 568 Chamber of Commerce Bldg., Los gigolos 1358 Boss Bldg., Su Prairisce, California 4404 Staart Bldg., Seattle, Washiagtoa 619 Charles Bldg., Dearer

BROADCASTING

NEW YORK 1010 K. C.

1000 Watts

Page 35 www.americanradiohistory.com

STUDIO NOTES A SERIES of

sponsored programs Metropolitan Travelogue will be presented on \VOR, Newark, starting May 2 and continuing 18 weeks by the Port of New York Authority. The programs are designed to acquaint New York residents with interesting places easily reached. ONE- MINUTi: programs, not spot announcements, are being sponsored on WI:T, Charlotte, N. C., by the local Ford branch, covering the Carolinas. Twenty -six programs a week will be broadcast on the long-term contract. Martha Duliu, called the "Ford Radio Girl" gives a dialog, telephone -operator jtromoting Fords. The program is designed to aid dealers in moving used -car stocks. Miss Dulin is provided with a white Ford and loud- speaker, making the rounds of Carolina dealers. In visiting local dealers, a car is placed under a canopy and sold as the "Radio Girl" special of the day. IN A NEW rate card issued by WCAU, Philadelphia, an hourly rate has been established, replacing the practice of charging double the half hour rate for an hour program. To encourage summer advertising, a 10% discount is offered for 52-consecutiveweek contracts. SEVEN Tulsa stores sponsor jointly the Tour of Downtown Tulsa, a nightly 30- minute program on KTI'L, Tulsa, Okla. The script employs imaginary vehicles for tours of the city. with proper sound effects. All commercial announcements are dramatized. A 14 -piece orchestra. a quartet, and three singers are used. THE popular Siiver Flute dramatic series. with "Marco the Wanderer" will he revived May 3 on the NBC WJZ network.

!Each your Efforts to a local Star! Columbia Network programs average 12 of the 16' 'hours daily operations.

At

the

stj*

metropolitan

shopping center of the South.

*

Where 92.2' Radio ownership is shown in 44,774 Richmond families.

*

Inthelargestandwealthiest community in the State of Virginia.

800,000 BUYERS

At

Your Finger Tips USE

WSPD TOLEDO, OHIO

The Key to America's Ideal Test Market Member of the Basic Network of the Columbia Broadcasting System New York Representatives. Joseph H. McGillvra 13th Floor 485 Madison Avenue

New York City

STUDIO AN The

D

OFFICES-

Commodore Perry

Toledo. Ohio

Chicago Representative: John K. Kettlewell

Hotel 919

North

Michigan Avenue

Chicago, III

Chicago CBS Discovers Find in "Unknown Singer" Contest IN VIVIAN DELLA CHIESA, Smith, WBBM commercial mana winner of the recent "Unknown ger; Howard Neumiller, CBS Chi Singer" contest conducted over cago production chief; Fer d t WBBM, Chicago, whose lovely so- Grofe, orchestra leader and corn prano voice is being compared with poser; Josephine Buckley, contes the finest experienced professional finalist; Dorothy Gordon, contes talent on the air, CBS believes it finalist; H. Leslie Atlass; Mrs has a "find ". Entering a contest of William J. Piggot, chairman, Illi 2,500 young hopefuls, she emerged nois Federation of Women's Clubs winner not only of a 13 -week con- Miss della Chiesa; John Boles, mo tract at $1,300, under the sponsor- tion picture star, judge; Stephani. ship of the American Druggists Ziegler, contest runner -up, als' Syndicate, but the assurance of a awarded a contract; Sylvia Froos regular radio career. Here she is radio and stage star, a judge; Mar shown receiving her award from jorie Westcott, contest finalist, ant II. Leslie Atlass, CBS Chicago vice Holland Engle, CBS western divi president. Left to right: J. Kelly sion program director. DESIGNED to attract the fisherman in the audience, is a new spring pro gram angling the Streams on KYA. San Francisco, conducted by a piscatorial authority, Capt. Gene Sullivan, during his Sportsman Corner. It is an idea that has commercial as well as sustaining possibilities for many stations.

TIIE SERIES titled WSJ/ Brings

Hollywood to Your Home was concluded April 26 by WS3I. Nashville. and was declared an outstanding success by National Life & Accident Insurance CO., Nashville. and MetroGoldwyn -Mayer Corp., joint sponsors. PROGRESS of WSMB, New Orleans. during the last decade was reviewed in a tenth anniversary pro gram April 21. The station was the first in the Louisiana-Mississippi area to adopt a 1T -hour daily schedule. COOPERATING with the Cleveland Academy of Medicine, WGAR. Cleve laud. has started a series WG.R's Ilealtlt Reporter featuring interviews between an Academy executive and local doctors on health problems. RAYMOND KNIGHT, cuckoo artist. will start an NBC -WJZ series May G under the title Ray Knight's Cuckoo Clock. THE California -Western School Music Conference. held in Pasadena, Cal., April 14 to 17 inclusive, broadcast four programs via remote to KHJ, Los Angeles, and to stations of the Don Lee -CBS network. There were 3.000 musicians in attendance at the biennial convention. RESULTS of Sunday games of Cleveland sandlot ball team are to be broadcast by WGAR, Cleveland, cooperating with playground officials.

Exclusive JOHN BLAIR & CO. Station Representatives NEW YORK

CHICAGO

DETROIT

SAN FRANCISCO

WHB. Kansas City, and the Kansa City Journal -Post affiliated April î with the newspaper carrying a bi front -page display announcing tha WHB would broadcast three new programs a day featuring John Carr eron Swayze as commentator. WHh programs will be interrupted for i¢ portant news flashes. FIVE new afternoon programs hal been started by WCKY, Cincinnat as weekly features. They are th Youth Parade. songs and instrumet tal; Happy Days in Dixie. fiddlers sister act and banjo; Two Wit Tunes. vocal and violin ; two new son program series. CIVIC and community development are discussed daily at noon on KMEI

Medford. Ore.. by the local Chambe of Commerce. the first in the natio to broadcast by remote control direr. from its offices on a regular dail schedule. according to Mrs. W. Virgin. station Owner. Subjects a the way from farm problems to tou ist promotion are discussed in t1 programs. A TWO -WAY studio classroom brow cast was staged recently by WHA3 Rochester. during a science program in the Rochester School of the Ai' More than 6000 classroom listener were tuned to the program. The it structor's voice was reproduced in tl schools as usual from the mai. WHAM transmitter, while the shor waved remarks of pupils and educ: tors were picked up and aebroadca: along with the instructor's voice. ' KTAB. San Francisco. observed i tenth anniversary and also offici. opening of its new studios on the 31; floor of the Russ building with three -hour broadcast April 11. May Angelo J. Rossi was heard in gr ings and pronounced success for tl station under general management Philip G. Lasky. who recently too over reins of the station. coming San Francisco from Salt Lake Cil tvhere he formerly managed KDY' THREE new programs on KFAB at FOIL. Lincoln and Omaha. are Cor tassel Carnival. Melody Matinee ai \-errs. :Votes and Variety.

BROADCASTING

Page 36 www.americanradiohistory.com

May 1, 193,

A

Copyright Bulletin

BIG STORE BOOSTS SALES

Adopting Radio, Houston Department Store Discovers That Business Soon Increases Rapidly By W. C. MUNN

President. The :Dunn Lo. Houston Department store

DIO as a medium for direct rchandising has been driven e to us by a graphic proof fur shed through the facilities of our )adcast over KPRC, Houston. have found that the housewife 1 be brought into direct contact h our merchandise over the air ves, and the experience is not y edifying but is proving very

)fitable.

right committee comprises Alfred J. McCosker, \VOR, chairman; Isaac D. Levy,

n structure, our program is ple, and two characters carry

eentire thread of the continuity, ich is provided by our show -winins, counters and racks of cloth ,g and other items. These characrs are the "Radio Floorwalker ", !ao directs the attention of the lising audience to the merchandise at we have to offer, and Mary ne Munn, the Munn Co.'s per ppal shopper, who is the liaison ,;tneen the store and the public. A Vivid Picture IESE TWO go hand in hand, pp by step, down the aisles of all e floors of our store and, speak g informally and in a conversa»nal tone into a portable micro one, they discuss the store in a right, informative way. The ]oorwalker will call attention to is item and that, and Mary Jane unn will pause to give a descriptn of it. The effective service es afforded the listener is easily Irceived. The listener is given a yid, accurate word picture of net we have to offer, has the adJintage of expert comment, and ceives the whole message in a 'ay that makes it easy to grasp

WCAU; F. M. Russell, NBC; I. Z. Buckwalter, WGAL; and Walter J. Damm,WTMJ. Philip G. Loucks, NAB managing director, attended the session.

[

I

.d

easy to retain.

Our store is a large one, House's largest department store, coviing five acres in the heart of the :y. We have two annexes and an !trance on each of the four streets funding our building. We have a o.turally heavy traffic in the store

ordinary conditions, and that traffic in the store creases materially during the riods of and just following the

-Kier

ve found

!oadcast. "There is no question

that this

ogram has produced direct re!Its fpr the store, as concerns our 41ume of sale. And we are happy report that it is doing a splen,d institutional job for us. Selling Merchandise IS INTERESTING to note that 1es always increase in the de'.rtment affected by the broadcast, ' d after only six broadcasts from r store, we noticed direct results volume of sales over the count's, while our mail order business, rich is invited by Miss Munn, has creased 20 %. In one day, in rich our draperies and rug de.rtments were featured in the ,oadcast, business in these items lubled. As for our mail order business, it have received mail requests 3m as far away as 400 miles. All ail is personally attended to by "T personal shopper, with the unmstanding that the merchandise sired may be returned if it fails J

MR. MUNN to meet the requirements. We also invite listeners to phone in for

their wants, if they are within

phoning distance, and our phone business triples for several hours following the broadcast. We broadcast from some department in the store three times weekly, Monday and Wednesday morning at 10, and Friday at 8:40, at which hour the store is open for business.

1, 1935

A TEST radio program is being staged by the Gas Appliance Society of Metropolitan Chicago to supplement its newspaper advertising. Beginning the middle of April and continuing t h r o u g h June, the Society is placing daily one -minute announcements o v e r stations WBBM, WGN, WENR, WMAQ, and WGES, advertising the seven makes of gas ranges whose manufacturers, to get h e r with their more than 300 dealers in the Chicago area, make up the Society's membership. CampbellEwald Co. is the agency.

LITTLE ONES, MEDIUM ONES

BIG ONES BUT ALL OF THEM

CHOICE SPOTS NOW AVAILABLE

WE DO NOT CLAIM TO COVER NEW ENGLAND BUT WE DO A MIGHTY GOOD JOB IN

METROPOLITAN BOSTON . . AND OUR RATES ARE LOW.

THE NORTHERN CORPORATION Owners and Operators of

WMEX 1500 kc

250 w L.S.

-

100 w N.

HOTEL MANGER BOSTON In America's Fourth Market Tel. CAPitol 7560

-

Teletype Bos. 157

Hollywood Plans of NBC Await Legal Clearance HOLLYWOOD headquarters o f NBC may be moved to the old Consolidated Film Laboratory building on Melrose Ave., close to RKO and Paramount studios, according to advices from Hollywood, if final legal barriers are overcome. The building has not been used since it was damaged by fire several years ago. Consolidation of the NBC artists bureau, now temporarily in the Roosevelt Hotel, and the downtown Los Angeles publicity office, is understood to be among plans under

consideration. With abandonment of the present studios on the RKO lot, the Hollywood division would group under one roof its offices, rehearsal halls, technical quarters, studios and in addition would be equipped for future development of television.

Consumers Study CONSUMERS

RESEARCH

constantly asserted itself in opposition to many forms of advertising, has inaugurated a study of radio, and has asked subscribers for short description of "particularly objectionable programs ".

KGIR BUTTE

MONTANA

GOOD SALESMANSHIP strikes at all vital factors

Inc.,

r a di c al organization which has

I

'Fray

REOPENING of copyright negotiations with the ASCAP was signalized April 26 when a special meeting of the NAB Copyright Committee was called in New York to consider a proposal b y ASCAP in connection with prolongation of existing contracts when they expire Sept. 1. The proposition, it is understood, takes into account the pending Government anti -trust suit against ASCAP. At present broadcasters are paying 5% of their "net receipts", plus a sustaining fee established arbitrarily. The NAB copy-

Southeast Texas

and Southwest Louisiana

KFDM "Voice of the Sabine

District"

KFDM does not bid for your business solely on the basis of its long established dominance of the listener - audience. Mer-

chandising cooperation through personal and mail contacts with the retail trade assures you of the vital element of distribution plus valuable window and store displays throughout this entire, rich trading area.

SABINE BROADCASTING CO., Inc. P. O. Box 2950 -BEAUMONT, TEXAS

BROADCASTING

Page 37 www.americanradiohistory.com

Local Stations to Meet For Organization Study

FACTS

MEETING of a representative group of 18 local independent stations, scheduled for May 8 in Washington, with a view to formulating plans whereby these stations and others in a similar status can be represented nationally in procuring national spot business, has been called by Edward A. Allen, president of WLVA, Lynchburg, Va., and prime mover of the project. The meeting is designed to be in the nature of "steering committee" work to develop preliminary plans to be considered at the NAB convention in Colorado Springs July 6 -10. Those invited by Mr. Allen to participate in the "steering committee" meetings are : L e R o y Mark, WOL, Washington; John Elmer, WCBM, Baltimore; W. W. Gedge, WMBC, Detroit; William S. Pote, WMEX, Boston; L. A. Benson, WIL, St. Louis; Herbert Hollister, WLBF, Kansas City, Kan.; Ben S. McGlashan, KGFJ, Los Angeles; Edward E.- Bishop, WGH, Newport News, Va.; Isaac Z. Buckwalter, WGAL, Lancaster, Pa.; S. A. Cisler, WJTL, Atlanta; Earl J. Smith, WNBZ, Saranac Lake, N. Y.; Ormond O. Black, WSGN, Birmingham, Ala.; Clifford M. Chafey, WRAW, Reading, Pa.; C. D. Martin, WNBF, Binghamton, N. Y.; H. M. Loeb, WFOF, Flint, Mich.; C. A. Hill, WIBM, Jackson, Mich.; Winston L. Clark, WLAP, Lexington, Ky., and C. W. Hayes, WHBC, Canton, O. A

WILL SELL MORE TIME

THAN ADJECTIVES! Show your prospects that they can get more listeners per dollar on your station, and you have gone a long way toward making more sales.

A Soby audience survey will provide FACTS about the radio FACTS that have a audience definite sales value!

-

Write for complete information and prices.

BENJAMIN SOBY AND ASSOCIATES 1023 Wallace Avenue Wilkinsburg, Pittsburgh, Pa.

MANUFACTURER DEALER CONSUMER

I 2

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What About No. 2

W X Y Z (KEY STATION)

DETROIT

W

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The dealer and his jobber

BAY CITY

W

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FLINT

W

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LANSING

W

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TO ALL wno BUY

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THE MICIIIGAN RADIO NETWORK!

M

JACKSON

W

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how many have you in M i c h i g a n ? How many would you like to have? Are they good credit risks?

M

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BATTLE CREEK

KZO W OOD GRAND RAPIDS W

KALAMAZOO

-

complete MERCHANDISING SERVICE which secures jobbers and dealers . actually takes bona fide orders . . checks credit arranges demonstrations and displays! This is a proven success in the food and drug field, as well as other A

-

distributors

fields.

Copeland Bill Lingers UNLESS a legislative miracle takes place, the Copeland- Tugwell Food & Drug Bill (S. 5) is dead for this session of Congress. Since the measure was shoved to the bottom of the Senate Calendar April 8 by motion of its sponsor, Senator Copeland (D.) of New York, there has been no active consideration of it. Senator Copeland has shifted his interest to other urgent legislation, and while some worn en's clubs and other organizations are understood to be agitating for prompt passage, he has shown no disposition to revive floor consideration. With the exception of the provision which would vest advertising control in the Department of Agriculture, the bill already has been so drastically altered on the floor that it has few active opponents. The only possibility of passage, it is stated, is for all opponents to unite in an active campaign to jam it through.

Pickwick Bus Series PICKWICK Corp. (Pickwick Greyhound Lines), Los Angeles, in April started to produce a series of five- minute travel dramatizations with the Los Angeles office of Beaumont & Hohman handling the account. Hollywood RCA - Victor studio did the technical work. The agency was to make up its list late in April to place the series over a number of stations throughout the country starting in May and continuing through the v a c a t i o n months.

Rice Regional CHINA RICE IMPORTING Co., San Francisco (rice) for the first time in its history is including radio in its advertising schedule and is using a 15- minute spot on NBC KPO, Sundays, 9 -9:15 p. m. (PST) starting May 5. The program features Bennie Walker, master -ofceremonies and the Jones Boys, a five -man harmony team. HixsonO'Donnell Inc., San Francisco, is the agency.

WLEU Opens at Erie FORMAL opening of WLEU, Erie, Pa., new local station, on April 20, is announced by Leo Omelian, station licensee and owner. On 1420 kc. the station has 250 watts day and 100 watts night. It is equipped throughout with RCA apparatus.

WFBG ALTOONA, PA.

MEMBER MUTUAL BROADCASTING SYSTEM

KUNSKYTRENDLE BROADCASTING CORPORATION

1310 kilocycles 100 watts

The Ideal Outlet for

(Owners and Operators of Station WXYZ)

Central Penna. Coverage

DETROIT, MICHIGAN WM. G. RAMBEAU CO., Exclusive Representatives EASTERN OFFICE: Chanin Building 122 E. 42nd St., Earl Bachman, Manager 507

HOME OFFICES: TRIBUNE TOWER, CHICAGO. ILLINOIS

WESTERN

OFFICE:

Russ Building. San Francisco, Cal. Douglas A. Nowell, Manager.

Write Roy Thompson "Voice of the Alleghenies"

Programs Studiedi; By Philco Institute' Radio Credited With Improvin American Tastes in Music RESPONSIVE CHORD ha; been struck by the newly forme( Radio Institute of the Audible. Arts among radio, musical an educational groups in its broad of fort to encourage and stimulat, audience interest in "worth -while A

programs. The Institute was founded sev eral months by the Philco Radi & Television Corp., and Pitts San born, eminent music critic, wa named as its director. The pur pose of the Institute, according t, a statement'made upon its forma tion, is to "further the advance ment of radio and to secure fo every listener the full benefits any satisfaction that can be derive( from the radio as an instrumen of entertainment and education. Since its formation, the Institut has prepared a number of broch ures and instituted several sur veys relating to programs. Thes are being sent to selected lists o listeners. Among the current re leases is one titled " recommende' radio music programs ", with com ments by Mr. Sanborn. A radi time table listing recommended ra dio programs in the musical field identifying the time and the net works over which they may b heard, together with the feature( orchestras and artists, and a time table covering recommended talk, carrying the same listening infor mation. Commercial along witl sustaining programs are enumer. ated. Educational Surveys IN THE FIELD of surveys, Mi Sanborn has instituted one cover ing the work of educational insti tutions operating radio station: and another dealing with the effec of musical offerings over the ai upon the viewpoint of the listener In the former, the Institute re viewed the activities of some o the 38 stations operated by educa tional institutions in 22 states, a well as the educational course made available through the facili ties of commercial stations. "Thi informal survey," Mr. Sanborn deGlared, "is not intended as a com_ plete picture of educational broad casting in the United States, but i offered as an indication of what i being done, and what can be don to utilize the radio in schools an in the field of adult education." On the music side, Mr. Sanbor declared that his observations hay shown that radio had done muc to improve the musical tastes o the American public during th last ten years. "The standards o American listeners have soare since 1925," he said. "It is radi temerity and courageous exper ment and subsequent public educs tion by radio that have done i The phonograph began this mus cal trend, but that was attende with considerable expense and th repertory was limited. Radio ha cut the expense to a minimum, an the repertoire broadens with eac successive season."

l

CALL letters of the Ardmoreit Publishing Co. Inc., station at Arc. more, Okla., have been changed b the FCC from KIUO to KVSO.

BROADCASTING

Page 38 www.americanradiohistory.com

May 1, 193:

6

lEutureIsUncertain Canadian Body 1For ,

Life of CRC Extended by Bill "or Only Two -month Period

By JAMES MONTAGNES NTIMATION was given by Hon. lfred Duranleau, Minister of MaOne, under whose jurisdiction raIJio operates in Canada, during the losing days of the Parliamentary -ession, that when Parliament Teets again May 20 definite action ,night be taken in connection with anadian broadcasting. Sir George erley, acting prime minister dur.ng R. B. Bennett's illness, said a rhange in radio control would not iecessarily be made, but felt personally, that "we ought to be able to carry on this service by a CornIission,

but

do not

how

that can be done

know,

I

admit

that

;frankly." The radio question came up with the passing of a bill to extend the life of the Canadian Radio Commission. That something will be -done soon is shown by the fact that the bill provided only for the life f° the Commission for two months rom April 30. I

Private Stations CHARGES by the opposition in,cluded that the number of private stations had increased from 49 to ,59

during the last three

years,

when radio was supposed to be ,operated under a commission appointed to build a national owned ystem; that politics had crept in-

;

u

6

'to the administration of broad casting; and that programs were ediocre. Replying to t h e s e ;charges, the government stated that there was a plan to build ]h.gh power stations at Vancouver, in the Maritimes, and elsewhere, ,but it was delayed by lack of meeoney. When Parliament reassembles the question is to be con sídered, either by a House corniittee or by government legislation. If all the private stations were wiped out, many parts of Canada would be left without radio services. CKLW, Windsor, soon to be re;placed by WJR as CBS outlet for Detroit, came in for considerable ;mention in Parliament, and the ¡charge that political interference here was so great as to cause al.1most a public scandal was made by Hon. W. D. Euler, former min ister of national revenue. Mr. Euler proposed a 15 kilowatt federal broadcasting station for ;Toronto. He stated that present xules of the Commission forbid any criticism of legislation enacted by the present government, which if enforced, would mean the elimination of opposition speakers from the air during an election campaign. Public dissatisfaction with the Commission has even bred the Fsuspicion that the government radio has become the property of the Conservative party, now in power, be charged. None of the purposes for which the Commission was created has been carried out, nor !has the Commission made any adequate attempt to answee:)criticism, 'he claimed. That much of the radio question had to deal with the forthcoming general election, can be gathered from the fact that several opposiLion speakers stated that free use of the air should be given leaders

líllay 1, 1935

Acme Beer Increases

The `Mike' Line MORE than 1400 applicants for positions on WHIO, new Dayton (O.) station, were auditioned in selecting the staff and it took two weeks to hear all the voices. Among those selected was Tom Slater, brother of Bill Slater, NBC announcer, and he had never been confronted by a microphone before. He formerly was publicity director of Miami University, Miami, O. WHIO control engineers wear light uniforms with red letters WHIO on the lapel, and also must wear them on remote pickups. Page' boys also are uniformed.

of Canada's three political parties Premier Bennett in his recent series of half -hour talks paid for the time, but he is a wealthy man, claimed the opposition. The leaders of the two other parties were unable to pay for time on the air. England's system was recommended by the opposition, but the government could not see how the Canadian air could be similarly divided to give everyone satisfaction. The radio should be considered a means of education for the voters, the opposition pointed out. Meanwhile the Canadian Radio Commission stays on the job officially till June 30, and with an election to be held in the autumn, some decision will have to be made before the Commission's term of office runs out. *

.,

SPOT ADVERTISING on Sundays will stop May 5, the date the recent prohibition against Sunday spot advertising will go into effect. Exempt from the prohibition are time signals and spot announcements which render a public service. The ruling came about due to the question of legality under the Lord's Day Act, of all forms of broadcast advertising on Sunday. Information is now being collected with a view to restricting advertising publicity in Sunday programs to "good will" advertising from which the element of solicitation for the sale of commodities, against which the Lord's Day Act seems to be explicit, has been eliminated.

Change in Disc Rules (Continued from page 14) programs is now generally considered as excellent, and Whereas, the broadcasting industry would be greatly benefited by the removal of existing restrictions, therefore, be it Resolved, that the NAB hereby respectfully urges the Federal Radio Commission to alter the existing regulations requiring that electrically transcribed programs made especially for broadcasting be so annonnced, so that such a transcription may be announced merely as a production of the concern making such transcription. Resolved further, that the National Association of Broadcasters hereby directs its officers to bring this resolution without delay to the attention of the Broadcast Division of the Federal Communications Commission, and to take whatever steps may be necessary and practicable to secure prompt revision of the regulations in accordance with this resolution.

BROADCASTING

CALIFORNIA BREWING ASS'N, San Francisco, has increased its Acme beer advertising to include spot announcements on eight Pacific Coast stations over a three month period, starting May 1. Stations being used include KFRC, San Francisco; KPQ, Wenatchee, Wash.; KJR, Seattle; KGW, Portland, Ore.; KDYL, Salt Lake City; and KGA, Spokane. Emil Brisacher & Staff, San Francisco, is the agency.

COMPLETE N.B.C. SERVICE

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Fisher in Movies THORNTON FISHER, radio narrator and cartoonist featured by P. Lorillard Co. (Briggs Tobacco) over an NBC -WEAF network in the Briggs Sports Review, has been signed by Noel Pictures Inc., New York , for four half-hour sports features, in which he appears as narrator and actor. The first release "Idol of Millions ", which covers the life and battles of Jack Dempsey, will be released during May.

WBRC Baseball WBRC, Birmingham, will broadcast out -of-town games of the local Southern League baseball team, with Hood -McPherson Furniture

as sponsor. Eugene (Bull) Connor, member of the State Legislature, again will announce. Co.

RADIO is to be used by Universal Camera Corp., New York, in a five month campaign which will include other media. Brooks, Smith & French Inc., New York, is the

Powerful Station between

The Most

St. Louis,

Dallas and Denver

agency.

Announcing ... Southern Broadcasting Corn pany announces the appointment of James W. Clark to the post of Vice - President and General Manager of WGST. Mr. Clark is at home in Atlanta, having formerly resided in the city for a number of years while publicity and exploitations director of Metro- Goldwyn -Mayer p i ctures in the South. "Jimmy.' Clark knows the South and has first hand knowledge concerning t h e commercial, economic and social aspects of this territory. His familiarity with the requirements, b u y i n g power and social habits of JAMES W. CLARK Southern people is an invaluable asset to advertisers contemplating an appeal to the Southern market. Inquiries concerning facilities and time available are cordially invited.

1000 WATTS

PAUL II. RAYMER

DAY 500

Representatives

WATTS

SAN FRANCISCO

NEW YORK

CHICAGO

NIGHT

MEMBER COLUMBIA NETWORK Page 39

www.americanradiohistory.com

New General Operations Organization Structure of the N B C

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Wilson Breaks Arm

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president and general manager of WCKY, Cincinnati, and one of the nation's most popular broadcasters, suffered a broken arm in a fall at his home on April 15. In attempting to separate two dogs engaged in a fight on his lawn, he slipped, and fractured his left arm between the shoulder and elbow. He returned to his office during the same week, but probably will have to carry his arm in a cast for six weeks.

THE 32d annual convention of the Advertising Affiliation of America, including four advertising clubs in thé United States and five in Canada, will be held May 9-11 in Pittsburgh. Chairman of the program committee is Ralph Leavenworth, Westinghouse advertising manager. Among speakers will be Chester A. Lang, advertising manager of General Electric Co. and William E. McFee, American Rolling Mill Co.

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Three Types of Programs WMCA Defendant And Merchandising Tiein In Copyright Suit In WBT Tastylax Series Associated Music Publishers BLACKSTONE PRODUCTS Co. Inc., New York (Tasty -Lax, Blackstone Aspirin) has started an extensive merchandising program on WBT, Charlotte, N. C. Under the direction of A. H. Kaplan, radio director of the Rose - Martin Inc., New York Agency, three diversified types of programs are now being used on the weekly schedule. One is an amateur show, the other musical and third melo-

dramatic. In each show, unusual features are included to induce listeners to write in and win cash prizes. On one show, problems are presented and listeners asked to send in the solutions. Cash prizes are awarded the three best solutions. In the other production, strange facts are solicited and again prizes awarded for the best. Fridays, Tasty -Lax uses a melodramatic series known as the Spider. A handkerchief is the giveaway used for this show. To increase interest in the Tuesday amateur pr o g r am s, the client awards the winner of the audition with a traveling set.

Cleveland 610 Kilocycles

WE'LL TEL L Your Message

IN TOWN OUT OF TOWN UP and DOWN the STATE!

Seek Injunctions in Court SUIT was begun in the U. S. District Court for Southern New York on April 19 by Associated Music Publishers Inc., for alleged violations of copyright by Knickerbocker Broadcasting Co. (WMCA) in performances on the air of works for which AMP claims to have exclusive American rights. WMCA's answer must be filed in the court by May 14. With 600,000 titles on its list, AMP had a number of alleged violations drawn to its attention last year, as a result of which it warned stations against unlicensed use of its numbers. L. L. Watson, radio director of AMP, said this is the group's first suit against a radio station. It has 175 station licensees. Injunctions Sought THE COMPLAINT lists seven causes of action, charging that beginning with a performance of "Fue Tu -Culpa", a tango, on Aug. 23, 1932, WMCA allegedly violated the copyright law; that no reply was received to published and other warnings, and that it was decided to begin suit after a performance of the Polka and Fugue from Weinberger's "Schwanda der Dudelsackpfeiffer" on Feb. 6 this year. On Feb. 10, however, it is charged, the same work was again performed, as was also a "Poeme" by Chausson. The court is asked to grant both temporary and permanent injunctions against continued performance of its works without license, and to assess either actual damages or the penalty provided by the copyright law, ranging from $250 to $5,000. -

Schlitz Plans Drive SCHLITZ BREWING Co., Milwaukee, starting a new advertising program, plans to use spot broadcasts in a score of cities.

BROADCASTING

Page 40 www.americanradiohistory.com

May 1, 1935

WTAM 50,000

WATTS

(CLEVELAND TTAM's potential ,irculation as deter ipIined by the new ,!7BC Method of Ludience Measure pent by " aireas."

NATIONAL BROADCASTING COMPANY, INC. A

RADIO CORPORATION OF AMERICA SUBSIDIARY

NEW YORK * WEAF

& WJZ

WASHINGTON WRC

&

SALES REPRESENTATIVES ATr BOSTON -WB7.

PITTSBURGH -KDKA

'ay

I, 1935

CLEVELAND- -WTAM

*

DENVER

CHICAGO * SAN FRANCISCO WMAQ

WMAL

.

&

WENR

SPRINGFIELD, MASS. -WBZA PORTLAND, ORE. -KEX

-KOA

BROADCASTING

KGO

& KPO

SCHENECTADY -WGY SPOKANE -KGA SEATTLE -Kilt

Page 41 www.americanradiohistory.com

1.Wwwry. W AV E HAS WORLD CASTIN AND about news now fight much This here via radio is just soStation broadcasts on gravy for advertisers We carry WAVE friends don't and our newspaper want to! don't they if getting have to listen you're But iu the meantime audience that Louisville most of the you ' whether NBC wants news not. or the newspapersRepresentatives: National FREE & SLEININGER,

STA ION

WAVE

Charges of Censorship Are Filed by Rep. Fish Against WHN, New York ALLEGATIONS of censorship against WHN, New York, were made April 19 by Rep. Hamilton Fish Jr. (R.) of New York, after he had been notified that a speech he was scheduled to deliver could not be put on the air because he had failed to submit the manuscript three days before air time. Mr. Fish protested to the station and also to the FCC verbally, and on April 25 raised the issue on the floor of the House. Louis K. Sidney, manager of the Loew's station, asserted that the Fish speech, which purportedly attacked the New Deal, was not submitted to the station until two hours before the time of broadcast, or too late even to be read by station counsel. The Fish fight was immediately picked up by the American Civil Liberties Union, which said it welcomed the Congressman's offer of support for legislation to guarantee freedom of the air, but pointed out that Mr. Fish had been inconsistent in his stand. The Union said that at the educational hearing before the FCC on May 15, it would present " a list of wholly unjustified instances of censorship, of which we have records and will add them to your recent experience."

INCORPORATED

LOUISVILLE,940 1000yyATTS.

K. C.

STANDARD OIL Co., of New Jersey, having started a "Happy Motoring" campaign, plans to include radio in mid -summer.

J

VL I

collars and cuffs STAY white. Your nose and throat and lungs give thanks with every breath you take. You eat well, sleep well, rest and relax. It will pay to route your next trip via Chesapeake and Ohio. There is no extra fare.

The finest fleet of genuinely air- conditioned trains in the world.

upon it.

-

PERAMBULATING ANTENNA Here is the 66 -foot portable tower used by Lynne C. Smeby, technical supervisor of KSTP, St. Paul, in making tests with a portable transmitter to determine location of new station KROC at Rochester, Minn., to be operated in conjunction with KSTP. The tower can be erected by three men and the portable transmitter set up ready for use in an hour and a half. The tower folds into a space 20 by 20 inches and 12 feet long.

THE FEDERAL government at Laredo will attempt to uphold it . fraud order against Prof. E. R. Rood, who gives advice (for a consideration) on all matters by means of astrology over statior. XENT, Nuevo Laredo, Mexico. At present, Prof. Rood has a temporary restraining order against the government to prevent postmaster J. R. Goodwin of Laredo fron holding up his mail. Chief Assist ant United States Attorney For.' rest Lee Andrews, who will represent Postmaster Goodwin as wel as the government, said that it addition to giving advice, Prof Rood also dispenses (for a consid eration) a medicine named by hin as "Cell Food Tablets" which h( claims will cure a person suffering from any physical disorder. The trouble started when Prof Rood was conducting his astrologi', cal observations for the benefit o: the "Astro Radio Club" over sta. tion XEPN at Piedras Negras Coahuila, Mexico. His mail wa stopped after the postoffice depart ment issued a fraud order againshim. Then the professor moved hi: operations, his astrological obser vations and his "Cell Food Tab lets" to radio station XENT acros: the Rio Grande from Laredo. Thi postoffice department issued I fraud order against him there, ree ords show.

Where Daylight Saving Prevails

follows:

THE GEORGE WASHINGTON The Sportsman The F. F. V. The ticket agent of any railroad can route you on the Chesapeake and Ohio. Insist

On Astrology Broadcasts

CITIES and towns throughout the country and in Canada in which radio broadcasting stations are located and which are observing daylight saving time this Summer are listed below. The list was drafted from a compilation made by the Merchants' Association of New York, which led in the daylight saving time movement throughout the country. Data was obtained by the Association by questionnaire sent to municipal officials and commercial organizations in every city and town, to ascertain those in which the earlier hour would be observed. Except where otherwise indicated, the period of observance is from 2 a. m., April 28 (the last Sunday in April) until 2 a. m. Sept. 29 (the last Sunday in September). All New York program schedules during this period will be broadcast on Eastern Daylight Saving Time. The list of daylight cities having radio stations, by States,

as a whistle Nobody knows how clean a whistle is, but everybody who rides on Chesapeake and Ohio through trains knows how clean our passengers are. Genuine air -conditioning provides a fresh, clean, springlike atmosphere. White shirts,

Fraud Order Is Pressed

1785

One Hundred and Fiftieth

Anniversary 1935

CONNECTICUT -Notwithstanding the attempt of rural legislators to prohibit the observance of Daylight Saving by the passage of law making it an offense to show other than Eastern Standard time on clocks or timepieces publicly displayed, Daylight saving is observed by banks, offices. stores and factories in the following places: Bridgeport. Hartford, New Britain. New Haven, Waterbury. DELAWARE -Wilmington. GEORGIA Atlanta. ILLINOIS- Chicago and suburbs, Cicero, Waukegan. INDIANA -Elkhart. Fort Wayne, Gary. Hammond, Muncie. Richmond, South

-

Bend.

-

MAINE-Augusta. Bangor. Portland.

MASSACHUSETTS Observance required by State law. MICHIGAN-Practically every community follows Eastern Standard Time all year. MISSISSIPPI -Jackson. NEW HAMPSHIRE -Has State law similar to Connecticut's prohibiting other than Eastern Standard Time but a number of cities start the working day an hour earlier. They include Laconia. Manchester, Portsmouth. NEW JERSEY -Asbury Park, Atlantic City. Jersey City, Newark, Red Bank. Trenton. NEW YORK- Albany, Brooklyn, Buffalo, Freeport, Jamestown, Long

Island City, New. York, Plattsburg. In Saranac Lake, Troy, Utica. Rochester daylight saving was defeated by a referendum but many factories and offices start the day an hour earlier. OHIO -Due to demands for daylight saving in cities. towns and villages outside the Eastern Time Zone, the

entire state was put on Eastern Standard Time April 3. 1927 by order of the Interstate Commerce Commission. Allentown. Erie; PENNSYLVANIA Johnstown, Lancaster. Philadelphia, Pittsburgh, Reading. Scranton. RHODE ISLAND-Entire state. HAWAII-Honolulu and entire territory. CANADA-Brantford, Ont. (June 30-

-

Aug. 31)

;

Chicoutimi, Que. (May 4-

Sept. 28) ; Fort William, Ont.; Halifax. N. S. (June 1 -Sept. 29) ; Hamilton. Ont. (May 4-Sept. 14) ; Hull, Que.; Kingston, Ont. ; Moncton, N. B. ; Montreal ; Ottawa: Quebec ; Regina. Sask. ; St. Catharine, Ont.: St. John. N. B.; Toronto; Yorkton. Sask.. (all year). EUROPE -Great Britain and Northern Ireland (April 13-Oct. 5) ; France (March 25 -Sept. 29) : Belgium (seven months from April 7) : The Netherlands (May 15 -Oct. 6) ; Portugal (March 30-Oct. 6). SOUTH AMERICA Argentina (Oct. 1

-March 30).

BROADCASTING

Page 42 www.americanradiohistory.com

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May 1, 193

Report of ANPA Radio Committee (Continued from page 7) adcasters and the newspapers is reluctance of the newspapers and Press Associations to sell the irb to radio advertisers for sponsor 1 over the air. 'his refusal rests upon these two damentals : first : The practice would permit advertiser to censor and edit the k s to suit not only his own adverjug program but also his prejudiees social, economic, religious and poçal questions, and thus news would oeuerate into propaganda for the ad-

.I I,

R

i

iser. tecond : Since the sale of news is basis of the newspaper publishing mess this asset should not be sold he broadcasters to be used in comption with the newspapers. ro get to the essence of the probwhich has confronted the Radio nmittee, the general public is deailing news by means of Radio :adcasting because of its speed and kenience. Many radio stations are inclined to give away the time for ladcasting news when this "Radio le can be sold to an advertiser ' a substantial amount of money. EFs also can be sold easily to almost radio advertiser. '1 a newspapers, the Press AssociarLs. and the two Chains have been iperating in the performance of a 31íc service to radio listeners, but ly of the independent radio stas have not cooperated because the of the cash register means more Td hem than the preservation of prines which affect the welfare of the pral public. Ve believe that substantial progress been made in the last year in the ,,,s-Radio Bureaus, in the coopersextended by the National Broad. ing Company and the Columbia adcasting System, and that still her progress is possible. he co- operation of the newspapers radio stations in the broadcastof news has been carried on unthe general supervision of your r,

imittee. he Press -Radio Bureaus have permed a service of inestimable value -adio listeners. This statement is <,d upon the contents of thousands letters and calls which have come the Bureaus from listeners who intarily expressed their appreciaof the service. he New York Bureau has attained Igh standard of efficiency under the venal supervision and direction of :in S. Friendly of The New York The Pacific Coast Bureau has i developed to an equally high deof efficiency by Norman Chandler the Los .Angeles Times and J. R. 'wland of The Tribune, Oakland, fornia. all of whom are members :our Committee. 1 addition to this, your Committee been making a study of the trend radio and its relation to the newstzr publishing business. One of noticeable developments is the lual increase in the number of o stations owned, in whole or in , by the newspapers. The records c that one hundred and fifteen of six hundred radio stations in the e-ed States are owned or controlled newspapers. which in terms of er amounts to about one-third of total. he Committee believes that the s-Radio Bureaus should be main d for another year. that the dcasting of news should be liber.d. and that fuller authority ld he vested in the two Bureaus governing the broadcasting of

1311y

While the plan, which your Committee submits herewith, is not entirely satisfactory, we believe it is the best that can be obtained under the competitive conditions which exist among the various groups represented Your Committee, in Press- Radio. therefore, recommends the adoption of the plan and that it be put in operation at once. Your Committee desires to place itself on record as being opposed to the general practice of selling news to an advertiser for sponsorship over the air because this policy is unsound in principle and, if it is generally adopted eventually will destroy Press -Radio Bureaus and do untold damage to the public welfare. The sale of news to an advertiser for broadcasting purposes opens the way for him to edit and censor the news over the air. The listeners will be offered propaganda of various kinds under the guise of news. The radio advertisers who are in control of all advertising programs under our present system of broadcasting have developed the technique of weaving their advertising stories into the broadcasting as a part of their news programs, so that the listeners, if they are not on guard. will be sold a cathartic or a breakfast food because some alert advertiser has hooked up his product with a news item concerning the health of some person prominent in the public life. The listening public is being fooled by advertising propaganda broadcast under the guise of

ally take every step necessary to prevent the improper use of news and the prostitution of news in their own communities, even to dropping the programs of the offenders from their columns. The United Press and The International News Service, in concurring in the action of the conference, reserved the right, when and if, in their opinion, it should become necessary, to sell a news service to advertisers or radio stations for broadcasting purposes under such restrictions as they shall impose to preserve the purity of the news. They stated that, in principle, they were opposed to the sale of news for radio sponsorship as a source of revenue, and that such news would be sold only for sponsorship when competitive broadcasting of news warranted such action. We believe that the above plan will provide enough flexibility in the operation of the two Press -Radio Bureaus to enable them to serve the public with reliable news and at the same

CENTAUR Co., New York, has started a morning radio series on 30 CBS stations promoting its ZBT baby powder, with HanffMetzger Inc., New York, the agency.

lh_is,

SELL the Southwest Market with the Southwest System

.

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rrriyr rrr

r m Q:r

news.

After many conversations with the various groups involved in Press Radio relations. a conference with representatives of the groups which had been previously concerned with this problem was held at the Hotel Biltmore, New York City, April 5th, which was attended by representatives of the National Broadcasting Comroany. the Columbia Broadcasting System. The 'United Press. The International News. The Associated Press, and the Executive Committee of the A. N. P. A. Radio Committee. After eliminating all of the proposals to which the combined group could not agree, we arrived at the following final and unanimous conclusions as a basis for further cooperation between the broadcasters, the press associations. and the newspapers. for a period of one year. This course seemed to be the only one open to us. 1. That the public interest requires the continuation of the Press -Radio Bureaus in order to make certain that reliable and authentic news is disseminated through the medium of radio broadcasting. (The National Broadcasting Company and The Columbia Broadcasting System have pledged their support for another year if this recommendation is adopted.) 2. That the Committee in charge of the operations of each of the Press -Radio Bureaus be authorized to adopt such rules and regulations as in their opinion are essential to a better service. 3. That the newspapers owning or affiliated with radio stations. subject to the regulations of the Press Radio Bureaus, be allowed a more flexible use of wire reports as those reports are received in their own offices for broadcasting of news; provided. that such newspapers make announcement of the news sources as required of those who receive their reports from the Press -Radio Bureaus. 4. That publishers should individu-

time, not tie the hands of the press associations nor penalize newspaper owned or affiliated radio stations. Your Committee has made an honest effort to serve the Press as a whole, with due regard for the rights and privileges of the public, but there still remains a responsibility upon every publisher to do his part to solve a most difficult problem by lending his full cooperation to any plan which the Convention may adopt as a policy for the best interests of all. Respectfully submitted, E. H. Harris. Chairman; Amon G. Carter, Norman Chandler. E. D. Corson, John Cowles. K. A. Engel. Edwin S. Friendly, H. Pouting, J. G. Stahlman, O. S. Warden.

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=SBS LISTENING AREAS PRIMARY

Mob. Popol,0oo at PRIMARY AREA 4544916 PRIMARY AREA BASED ON

TNEOITICAL 500 MICROVOLT LINE

INTENSE OSTENWG AREA

7'1

SECOROARY ILG. OSTEN WG AREA

AND LISTENER RESPONSE ACTUAL FIELD STRENGTH SURVEY NOW IN PROGRESS... PoEDI tÍ at SEED/MART AREA 3.633.852.

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SBS is America's Fastest - Growing Regional Network! Let Us Give You The Facts!

SOUTHWEST

BROADCASTING COMPANY LEE H. ARMER, President, Fort Worth, Texas;

& COMPANY, National Representatives NEW YORK CHICAGO DETROIT SAN FRANCISCO LOS ANGELES

JOHN BLAIR ESSENTIAL

TO

COMPLETE RADIO

COVERAGE OF

-.

IOWA OR THE

AAJI_I', MID -WEST

-50,000 WATTS- FULL -TIME BROADCASTING

CLEARED- CHANNEL

I, 1935

www.americanradiohistory.com

Page 43'.

ACTIONS OF THE

FEDERAL COMMUNICATIONS COMMISSION (Broadcast Division) APRIL 13 TO APRIL 27, INCLUSIVE

Decisions

. . APRIL 16 KFPL, Dublin. Tex.-Granted CP change equip., increase from 100 to 250 w D. WOG, Davenport, Ia.-Granted CP .

change equip., increase from 100 to 250 w D. KWBG, Hutchinson,

Kan.-G

ran t e d

modif. CP change equip., transmitter site. WMC, Memphis -Granted auth. determine power by antenna measurement. WKRC, Cincinnati- Granted modif. CP extending completion to 7- 29 -35. KRLC, Lewiston, Id.- Granted license for CP 1420 kc 100 w unitd. WSVA, Harrisonburg, Va.- Granted modif. CP transmitter. studio sites. change equip.: extend completion to 6 -4 -35. WGCM. Mississippi City. Miss. - Granted modif. license from spec. to unitd. WTRC. Elkhart. Ind. -Granted consent vol. assign. license to Truth Pub. Co. Inc. WIBA, Madison, Wis. -Granted modif. license from 500 w N 1 kw D to 1 kw N & D. WMPC, Lapeer, Mich.-Granted CP

change equip., increase to 250 w D. WPRP, Ponce. Puerto Rico- Granted

-

modif. CP extend completion to 8-18 -35. WTMV, E. St. Louis. Ill. Granted modif. CP change equip., extend completion. KOOS, Marshfield, Ore.-Granted license for CP 1200 kc 250 w D. KPQ, Wenatchee, Wash. Granted license for CP 1500 kc 100 w N 250 w W unitd. KWYO, Sheridan. Wyo. -Cranted vol. assign. license to Big Horn Brdcstg. Co.

-

Inc. WJAR, Providence. R. I. -Granted extension exp. auth. 250 w added power N to

9-1 -35.

KTFI, Twin Falls. Id.-Cranted exten-

sion exp. auth. 500 w added N to 10 -1 -35. WTMV, E. St. Louis, III.- Granted modif. CP change antenna. transmitter &

studio sites.

-

KGVO. Missoula. Mont Granted modif. CP transmitter site near Missoula. KCVO, Missoula. Mont. Granted CP move transmitter, operate 1200 kc 100 w unitd. with temporary antenna pending completion. SET FOR HEARING -NEW. Paul Sullivan Andrews, Lewiston. Me.. applic. CP 560 kc 250 w N; NEW, A. O. Jenkins.

-

Jacksonville, Fla., apnlic. CP 610 kc 250 w N 500 w D unitd.; KRKO, Everett. Wash.. applic. CP move transmitter & studio locally. change equip.: NEW, Alaska Radio & Service Co. Inc., Juneau. Alaska, applic. CP 1200 kc 100 w unitd.; NEW. Robert E. Cole, Washington, Pa., applic. CP 1200 kc 100 w spec.; NEW, Fort Industry Co., Cleveland. O.. applic. CP 850 kc 250 w D; NEW, Robert Kaufman. Inglewood, Cal.. applic. CP 1210 kc 100 w D spec.; WEBQ, Harrisburg. Ill., applic. modif. license to unitd. ; KTFI, Twin Falls. Id., applic. modif. license from 500 w N 1 kw D to 1 kw; NEW, J. W. Birdwell & S. R. Jennings, Johnson City, Tenn., applic. CP 1200 kc 100 w unitd.; WFBM. Indianapolis, applic. CP new equip., move studio locally, increase to 5 kw D; NEW. Pacific Acceptance Corp., San Diego. Cal.. applic. CP 1420 kc 100 w unitd.; NEW, Quincy A. Brackett, Lewis B. Breed. Edmund A. Laport d/b Conn. Valley Brdcstg. Co., Springfield, Mass., applic. CP 1140 kc 500 w D ltd.: WRC, Washington, CP in hearing docket amended to move station locally, install new equip., increase to 5 kw. ACTION ON EXAMINERS' REPORTS -NEW, Evangeline Brdcstg. Co.. Lafayette, La., granted CP 1310 kc 100 w unltd.. s u s t a i n i n g Examiner Dalberg; WWVA, Wheeling. W. Va., granted renewal license; WOWO, Fort Wayne, Ind., granted renewal license; NEW, Dalbert E. Replogle, Boston, denied CP 1570 kc 1 kw sustaining Examiner Hyde; NEW. E. B.

Gish, Gish Radio Service, Abilene. Tex., CP 1420 kc 100 w unitd.. withdrawn without prejudice; NEW. Radio Service Inc., Riverside, Cal., CP 820 kc 100 w D denied in default, sustaining Examiner Walker; NEW, W. L. Gleeson. Salinas, Cal., CP 1210 kc 100 w unitd., withdrawn without Prejudice; NEW, Radio Service Inc., Redlands, Cal., CP 820 kc 100 w D, withdrawn

without prejudice. SPECIAL AUTHORIZATIONS-WEBC, Superior, Wis., granted temp. auth. use present aux. transmitter as main pending construction ; WILL, Urbana, Ill., granted extension temp. auth. 890 kc 250 w, S -KUSD, KFNF pending decision on WIBW protest; KGKB, Tyler. Tex., granted temp. auth. spec. hours pending action on applic. for unitd. time; WBEO, Mar-

quette, Mich.. granted shift in hours because of daylight time. KFYR, Bismarck, MISCELLANEOUS N. D., denied motion enlarge bill of particulars ; KABR. Aberdeen, S. D., denied petition intervene applic. KSOO ; WLBC, Muncie, Inc., denied reconsideration of hearing order; Black Hills Brdcstg. Co., Rapid City, S. D., granted petition intervene applic. KSOO ; WATR, Waterbury, Conn., granted petition for modif. license, heretofore set for hearing; WTRC, Elkhart, Ind., denied reconsideration applic. CP 250 w D 100 w N; KMLB, Monroe. La., denied further postponement hearing set for May 6; WDRC, Hartford, Conn., denied reconsideration hearing on applic. increase from 2% to 5 kw D; KFPM. Greenville, Tex., designated for hearing petition for reinstatement, pronosed assignment license to Voice of Greenville; KGHL, Billings, Mont., denied reconsideration hearing applic. 780 kc ; WLNH, Laconia. N. H., denied grant of applic. without hearing; WBCM, Bay City, Mich.. denied reconsideration hearing on applic. for 1 kw D; WIL, St. Louis, denied reconsideration denial of hearing postponement; WALR. Zanesville, O., denied reconsideration denial applic. to intervene at hearing of applic. of Toledo Brdcstg. Corp. for auth. to move to Toledo ; WIP, Philadelphia, denied reconsideration hearing of applic. for 1 kw N; WCAO. Baltimore. denied 1 kw N pending hearing ; WICC, Bridgeport. Conn.. denied 1 kw N pending hearing: KYA, San Francisco, denied reconsideration applic. 5 kw D ; Big Spring Brdcstg. Co., Big Spring. Tex., denied petition to take depositions re No. 2747. APPLICATIONS DISMISSED -WEAN. Providence, R. I., modif. license 780 kc 1 kw unitd.: WCLS. Joliet. Ill., modif. license 1310 kc 100 w unitd.; WGL, Fort Wayne, Ind., CP 1300 kc 250 w 500 w D unitd. ; WIRE, Indianapolis. modif. license 1400 kc 1 kw unitd.; NEW, Miss. Valley Brdcstg. Co. Inc., Springfield. Mo., CP 1310 kc 100 w unitd. at Hannibal. Mo.; NEW, KGBX Inc., Springfield, Mo.. CP 1210 kc loo w uniti. at Sedalia, Mo. ; NEW. Miss. Valley Brdcstg. Co. Inc., Springfield, Mo.. CCP 1310 kc 100 w D at Jefferson City. Mo. WCAO. Baltimore, CP 600 kc 1 kw unitd. RETIRED KRKO. APPLICATIONS Everett, Wash., CP move station ; NEW. Hilo Brdcstg. Co. Ltd., Hilo, Hawaii, CP

-

WMFN, Kosciusko, Miss. -Granted extension equip. tests (April 11). Edward P. Graham Granted request take depositions (April 11). E. W. Patrick- Granted request take depositions (April 10). WEAN. Providence, R. Modif. license from 250 w D to 500 w D & N. WMFF, Plattsburg, N. Y.-CP change equip.. increase from 100 to 250 w. NEW, Wayne Brdcstg. Co.. Edmund J. Meurer, Henry, Anton & Zigmund Lewandowski, Hamtramch, Mich. -CP 1370 kc

-

I.-

100 w D.

NEW. Charles A. Wharton, Cambridge, 1500 kc 50 w spec. KWEA & KWKH, Shreveport. La.Transfer of control to Times Pub. Co. Ltd. NEW, Florida West Coast Brdcstg. Co. Inc., Tampa, Fla.-CP 1370 kc 100 w unltd. WHBL, Sheboygan, Wis. -Modif. license from 1410 to 1300 kc, change from 500 to 250 w N, hours from S -WROK to unitd., amended to change from 250 w 500 w D

O.-CP

to 250 w D

&

N.

WLBF, Kansas City-License for CP move transmitter & studio, change equip. KRE. Berkeley, Cal.- License for CP as modified install new equip., increase power. KGY. Olympia, Wash.-Modif. license to change spec. hours, amended to unitd. except when KTW operates. NEW, Clark Standiford, Marysville. Cal. -CP 1500 kc 100 w unitd. KTM, Los Angeles -Modif. license from 500 w 1 kw D to 1 kw. amended to change name from Pickwick Brdcstg. Corp. Ltd., to Evening Herald Pub. Co. KINY, Juneau. Alaska-Modif. CP new station 610 kc 250 w unitd., requesting approval transmitter & studio site at Goldstein bldg. APPLICATIONS RETURNED -NEW, W. H. Kindig, Hollywood, CP 1160 kc 1 kw unitd., amended re transmitter site; NEW, Clark Standiford, Oakland, Cal., CP 1490 kc 100 w unitd.; NEW, Clark Standiford, San Jose, Cal., CP 1150 kc 100 w unitd.; NEW. Clark Standiford, Pasadena. Cal., CP 1150 kc 500 w unitd.; NEW, Pope Foster. Mobile, Ala.. CP 1500 kc 100 w unitd. ; KRA, Seattle, extension exp. auth. operate simul: WJZ LS to 10 p. m. (PST) 250 w to 8 -1 -35; NEW, W. L. Gleeson, Sacramento, Cal., CP 1490 kc 5 kw D. 1210 kc 100 w spec. APRIL 23 WKAR, E. Lansing, Mich. -Granted CP RATIFICATIONS. change equip. WFIL. Philadelphia-Granted extension WMMN, Fairmont, W. Va.-Granted CP temp. auth. 560 kc 1 kw N to 4 -30 -35 install new transmitter, increase to 1 kw (April 4). D 500 w N, move transmitter. WMFN, Kosciusko. Miss. -Granted auth. KWSC, Pullman, Wash. Granted CP extend tests (March 25). change equip., increase from 2 to 5 kw D. WKOK, Sunbury. Pa.-Granted extenWCFL, Chicago-Granted modif. CP exsion to file reply to exceptions (March 9). tend completion to 6- 15 -35. Evansville on the Air Inc., Evansville, KGW, Portland, license Ore. -Granted Ind.-Granted to take depositions on CP for CP increase to 5 kw D 620 kc 1 kw applic. (March 30). N unitd. WEEU, Reading, Pa.- Granted extension WFDF, Flint. Mich. Granted license time to file brief ; other applicants infor CP change equip. volved granted extension ( March 30) . WJAG, Norfolk, Neb.- Granted license WOR. Newark -Granted extension profor CP change equip. gram tests 30 days (April 3). KPCB. Seattle-Granted auth. install News Broadcasting Co.-Granted request auto. freq. control. to take depositions on CP applic. (Apr. 5). KHJ. Los Angeles-Granted modif. CP Big Spring Herald. Big Spring, Tex. as modified extend completion to 12 -1-35. Denied motion to intervene CP applic. of E. F. Houser & Clyde Miller (March 16). SPECIAL AUTHORIZATIONS -WLBC, Muncie, Ind., Granted temp. auth. operate WEBC, Superior, Wis.-CP change equip., increase from 2154 to 5 kw D without approved freq. monitor 30 days; (March 28). Applic. dismissed from hearKFIZ, Fond du Lac. Wis., granted temp. ing docket and granted. auth. operate spec. hours in May; WPRP, CP WMFI, New Haven, Conn. -Modif. Ponce, Puerto Rico. granted temp. auth. extend completion (March 28). operate portable for tests; W NAD, NorWMFH, Boston Modif. CP extend comman, Okla.. granted temp. auth. remain pletion (March 28). silent 5-7 -35 to 10-1 -35. Action of March 19 on two apnlic. above, SET .FOR HEARING-WMBC, Detroit, setting them for hearing, reconsidered, dis- applic. CP change equip., change from missed from hearing docket and granted. 1420 to 1300 kc, increase from 100 w N KGHL. Billings. Mont.-Granted exp. 250 w D to 500 w N & D ; WEED, Rocky auth. 780 kc to 6 -30 -35 (April 6). Mount. N. C., applic. CP change equip., George Bairey, Valley City. N. D.from 100 to 250 w D & N. change increase Granted auth. take depositions on CP ap- hours to unitd., freq. from 1420 to 1350 plic. (April 5). Moorhead, Minn., applic. CP kc; KGFK, Reporter Pub. Co. Inc. Denied petition site in Moorhead instead of amended re intervene on applic. E. B. Gish, Abilene. Fargo, 1310 kc 100 w unitd.; WAAF, ChiTex., for CP new station (March 16). change equip., move North Texas Pub. Co. Inc. -Denied pe- cago. applic. CP change hours to unitd., tition intervene applic. CP new station by transmitter locally, antenna; WAAW, with directional 1 kw D Eugene De Bogary, Paris, Tex. (March Omaha. applic. CP increase from 500 w to 18). 5 kw D, change equip.; NEW, North Side Louis Wasmer, Spokane, Wash. -Denied Brdcstg. Corp., New Albany, Ind., applic. reconsideration order cancelling exp. auth. CP 1370 kc 100 w N 250 w D unitd.; to KGA for 900 kc and cancellation effecNEW, Paul R. Heitmeyer, Salt Lake City, -35 11) tive 5-1 (April applic. CP 1210 kc 100 w D; NEW, Miles WJMS, Ironwood, Mich. -- Granted auth. J. Hansen, Fresno. Cal.. applic. CP 1210 extend program tests (April 10). kc 100 w unitd.; KLO, Ogden, Utah, apKGKB, Tyler, Tex. -Granted temp. auth. plic. CP change equip.. increase from 500 operate spec. hours (April 11). w to 1 kw; KGCU, Mandan, N. D., apWFBM, Indianapolis-Granted CP transplic. modif. license from 1240 to 1230 kc, mitter site near Millersville (April 11).

-

-

-

-

-

-

unitd. ; KMA, Shenandoah, Ia., appli modif. license to unitd. ; KPJM, Prescott Ariz., renewal license 1500 kc 100 w un ltd.; WMBD, Peoria, Ill., applic. modif license to 1 kw N & D. ACTION ON EXAMINERS' REPORT -KSIM, Salem, Ore., applic. modif. C. change from D to unitd. granted, sustain ing Examiner Walker; WHIG, Greensboro N. C.. oral argument granted for 6-15-35 NEW, Bailey Bros., San Diego, Cal., d nied as in default applic. CP 1420 kc 10 w unitd., sustaining Examiner Walker. APPLICATIONS DISMISSED -WIL, St Louis, CP 1250 kc 250 w 500 w LS unitd. KMO, Tacoma, Wash., modif. license 133 kc 500 w unitd:; KDFN, Casper. Wyo..' modif. license 630 kc 500 w unitd.; WOKO. Albany, N. Y., modif. license 970 kc 500; w 1 kw LS unitd.; NEW, Clark Standiford, Chico, Cal., CP 1210 kc 100 w unltd.; WBAA, W. Lafayette, Ind., modif. license 890 kc 500 w 1 kw LS spec. MISCELLANEOUS KWTN, Watertown, S. D., applic. move transmitter locally, heretofore granted, retired to closed files ; WLAP, Lexington, Ky., denied temp. auth. operate 250 w for first anniversary celebration ; WBNX, New York, set for hearing applic. modif. license increase from 250 to 500 w N; WILL, Urbana, Ill., suspended grant change from 890 to 580 kc D 1 kw, designated for hearing applic. make changes due to protests of WIBW; KGBZ, York. Neb., set for hearing applic. renewal and granted temp. license; WCBS, Springfield. Ll.. suspended grant change from 1210 to 1420 kc, hours to spec.. and set for hearing due to protests of WHFC. WEHS. WKBI: WELL. Battle Creek, Mich., suspended grant and set for hearing applic. change equip., increase to 100 w, move studio and transmitter locally, due to protest of WMBC; NEW, J. H. Hallock, Portland, Ore.. denied request continuance of hearing set for 5-2035 on apolic. for CP new station at Vancouver. Wash., 1500 kc 100 w; WBOW, Terre Haute. Ind., suspended grant and set for hearing applic. change equip., increase from 100 w to 100 w N 250 w D. due to protest of WLBC.

www.americanradiohistory.com

-

I

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'

RATIFICATIONS: WBBM, Chicago-Granted auth. extend equip. tests (April 17). ( WMFJ, Daytona Beach, Fla. granted auth. extend program tests (April 15). WHBY, Green Bay, Wis.- Granted auth. extend program tests (April 15). WDAG, Amarillo. Tex. -Granted auth.r, extend program tests (April 12). Applic. CP KWTO, Springfield. Mo. increase from 1 to 5 kw D and install re hearing 1 -8 -35, new equip., set for considered and granted. James O. Howton. Walla Walla, Wash. and Sioux Falls Broadcast Ass'n Inc granted authority to take depositions. City of Moorhead, Minn.. and WEB( granted petition to stay effective date de cisien granting applic. KGFK (April 19) WHBY, Green Bay, Wis.- Granted auth extend program tests (April 15). 1

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Examiners' Reports

. .

,

I

WARD, Brooklyn; WBBC, Brooklyn WLTH, Brooklyn; WV 'W, Brooklyn NEW, Brooklyn Daily Eagle Brdcstg. Co Inc., Brooklyn ; NEW, Arde Bulova & Nor man K. Winston, New York; WEVD, Nei York; WHAZ, Troy, N. Y.; WFAB, Ne910 York ; WBBR, Brooklyn- Examiner Rd recommended (I -40) that applications o WARD for CP, modif. license. renewal o license and vol. assignment of license b denied; that applications of WBBC fo modif. license, renewal license and re newel of auxiliary transmitter license b denied; that applications of WVFW fo modif. license, renewal license and vol. as signment license be denied; that applica tions of WLTH for renewal license an vol. assignment of license be denied; the application of WEVD for modif. license 1:1 denied ; that applications of licensees c WHAZ, WFAB and WBBR for renews{' of licenses be granted ; that application c Brooklyn Daily Eagle Brdcstg. Co. Inc for CP be granted ; that if application c Brooklyn Daily Eagle Brdcstg. Co. Inc. granted. then application of Arde Bulos and Norman K. Winston for CP be d, vied, but if Brooklyn Daily Eagle's appl, cation is denied, then application of Bulov and Winston for CP be granted. KMAC, San Antonio; KFYO, Lubboc ' Tex. ; KGKL, San Angelo, Tex.-Examim Dalbert recommended (I -44) that applic tions for 940 kc be denied.

BROADCASTING

Page 44

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May 1, 193.

1

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'

1

'AAT, Jersey City -Examiner Hyde =mended (I -42) that application for *se to cover CP be granted and applifor renewal of license then could li n etired to files. rEW, Richard Field Lewis, Del Monte,

-

Examiner

recommended 1210 kc

Walker

;1) that application for CP w unitd. be granted.

iley Bros., San Diego-Examiner er recommended (I -43) that motion respondents that application be denied n cases of default be granted.

pplications

APRIL

I

.

. 13

.

Y.-

License I'NBF, Binghamton, N. 'CP change equip., increase from 100 100 w 250 W D. TUL. Tulsa, Okla. -Modif. license from 'w 500 w D to 500 w 1 kw D. amended ower. MC. Memphis-Modif. license from 500 kw D to 1 kw 21. kw D, directional mutt, change equip. GRS, Amarillo. Tex. -Vol. assignment Ise to Plains Radio Broadcasting Co. ENV, Lee Medley & T. O. Hurst d/b .ral Brdcstg. Station. Brownwood, Tex. ' 1210 kc 100 w unitd., amended re p. & quota. IBM, Jonesboro. Ark. -CP move trans pr & studio. GBZ, York, Neb.-Modif. license from ing to unitd., seeks facilities of KMA. Modif. license MED, Medford, Ore. 1 1310 to 1410 kc. 100 w 250 w D to w, hours from unitd. to spec. .>

-

°PLICATIONS

RETURNED -NEW,

BC. Cleveland. CP 550 kc 100 w 250

unitd. ; WKBO. Harrisburg, Pa., if. license from S -WKJC to unitd., er from 100 to 250 w N ; NEW, Ed ser, Corsicana, Tex., CP 1210 kc 100 NEW, Farmers & Bankers Life Ins. Wichita, Kan., CP 1210 kc 100 w Bernardino. 1. & spec. ; KFXM, San CP change equip., increase to 250 w NEW, David H. Sutherland, Walla la, Wash.. CP 1200 kc 50 w spec.; Y. Juneau, Alaska, modif. CP trans er & studio sites. O

;

APRIL LVA, Lynchburg,

15

Va.-License for

-

change modulation system. KBZ, Muskegon, Mich. License for change equip., increase power. ,FAO, Longview, Tex. CP change 9., change from 1370 to 1210 kc, from w 250 w D, hours to unitd., facilities :WEA.

PORCELAIN WATER COILS i7

NEW, V. H. Lake & H. E. Stanford, d b L & S Brdcstg. Co., Atlanta 100 w unitd., amended to 1200 kc.

-CP

NEW, Clinton Brdcstg. Corp., Clinton, -CP 620 kc 500 w D, amended to

S. C. 1380 kc.

KGFG, Oklahoma City -CP change equip., increase to 250 w D, change hours from S -KCRC to unitd., facilities of KCRC, amended from unitd. to S -KCRC. WOPI, Bristol, Tenn. -CP change from 1500 to 620 kc, increase from 100 to 250 w. change equip., amended to omit request for freq. change and changed to 250 w D. NEW, W. Dexter Moss, Tulsa, Okla.-CP 1500 kc 100 w unitd. WDZ, Tuscola, Ill. -CP change equip.. increase from 100 to 250 w, amended for further changes equip., freq. from 1070 to 1020 kc with move of KYW. extend completion. NEW. W. R. Cramer & G. A. Anderson, d/b Omaha Brdcstg. Co., Omaha, Neb.CP 1200 kc 100 w unitd., amended to 1500 kc. KRNT, Des Moines-Extension exp. auth. 500 w 1 kw D to 11 -1 -35. NEW, J. L. Scroggin, St. Joseph, Mo.CP 1500 kc 100 w unitd., amended to 1310 kc.

NEW, Roberts MacNab Hotel Co., Jamestown, N. D. -CP 1420 kc 100 w unitd. NEW. Chicago Brdestg. Assn. (Kleofas Jurgelonis, Jos. F. Budrik, Laurent V. Radkins & Vladas G. Jurgelonis) Chicago -CP 1500 kc 100 w unitd. KGKY. Scottsbluff, Neb.-License for CP new equip., increase power. NEW, George B. Bairey. Valley City, N. D. -CP 1310 kc 100 w unitd., amended to 1500 kc. APRIL 20 WOL, Washington -CP change equip. WMFE. New Britain. Conn.-Modif. CP as modified to change equip., amended re studio site. WBAL, Baltimore -Extension exp. auth. simul.-KTHS 1060 kc 1 kw 6 a. m. to LS Hot Springs, Ark., 1060 kc 10 kw sunset to 9 p. m., synchronize with WJZ 760 kc 21, kw after 9 p. m. WTIC, Hartford. Conn. -Extension exp. auth. change from 1060 to 1040 Ice. and from S -WBAL to simul. -KRLD unitd. to 8 -1 -35. NEW, WRBC Inc., Cleveland-CP 550 kc 250 w unitd. NEW, George E. Heiges, Sharon. Pa.CP 1370 kc 250 w D 100 w N unitd. NEW. Eastern States Brdcstg. Corp., Bridgeton, N. J. -CP 1210 kc 100 w D. WPAY, Portsmouth, 0.-License for CP as modified new equip., move transmitter & studio. NEW, Dudley J. Connolly & Co., Chat tanooga-CP 1200 kc 100 w unitd., amended to give names of partners. WMFD, Wilmington, N. C.-License for CP as modified for new station: WJTL, Oglethorpe Univ., Ga.- Modif. license move studio to Atlanta. KRLD. Dallas -Extension spec. auth. simul. -WTIC to 8-1 -35. KTHS, Hot Springs, Ark.- Extension spec. auth. simul. -WBAL to 8 -1 -35. WCAL, Northfield, Minn. CP new equip.. increase from 21/ to 5 kw D. WMAQ, Chicago -Modif. CP as modified for extension of time and approval

-

of antenna.

KLPM, Minot. N. D. -Vol. assignment license to Northwest Radio Service Inc., modif. from 1240 to 600 kc, from spec. to unitd., call letters to KFEU.

APRIL

22 NEW, Fred Glen Falls. N. Y. -CP 1210 kc S.100Rogers. w unitd. (resubmitted). NEW, Robert Louis Sanders, Palm Beach. Fla.-CP 1420 kc 100 w unitd., amended re transmitter site. WIOD -WMBF, Miami, Fla.-CP change

your transmitter ith these new Lapp Porcelain -ater Coils. Permanent, seire, non-sludging, they elimi1te one of the most trouble 'me pieces of equipment in le modern transmitter. :odernize

Frite for your copy of the app Radio Catalog describing sulators for every Broadcastg requirement.

from 1300 to 970 kc, install new equip., increase from 1 to 5 kw, move studio locally, amended to 1 kw N 5 kw D. WPAX, Thomasville, Ga. CP change equip., increase from 100 to 250 w D, amended re transmitter site. NEW, J. L. Scroggin, St. Joseph, Mo.CP 1310 kc 100 w unitd., amended re

-

transmitter. NEW, Farmers Wichita-CP

ed re hours. NEW, A.

Bankers Life Ins. Co., 1210 kc 100 w unitd., amend&

Staneart Graham. E. V. Baxter. Norman Baxter, Pittsburg. Kan. -CP 1310 kc 100 w unitd., amended to omit Lester E. Cox as partner and substitute Norman Baxter. WTAD, Quincy, Ill. -CP change equip., move transmitter and studio locally. NEW, Review Pub. Co., Pearl B. Robinson, owner, Moscow, Id. -CP 1310 kc 100 w unitd. NEW, Pauline Holden, Porterville, Cal.

-CP

1160 kc 100 w D.

APPLICATIONS RETURNED.-WJIM, Lansing. Mich., vol. assignment license to Capitol City Brdcstg. Co. Inc.; WPFB, Hattiesburg, Miss., vol. assignment license to Forrest Brdcstg. Co.; KWTN, Watertown, N. D., modif. license from 100 w to 100 w 250 w D ; KABR, Aberdeen, S. D.. modif. license from 100 w to 100 w 250 w D, increase hours; NEW, Missoula Brdcstg. Co., Missoula. Mont., CP 1420 kc 100 w 250 w D unitd. ; KVL, Seattle. modif. license from 1370 to 1070 kc, time from shares-KRKO to D, amended to 250 w D.

APRIL

23

WKBO, Harrisburg-Modif. license from S -WKJC to unitd., requesting facilities of WKJC when it moves to Easton, Pa. KFPM, Greenville, Tex. -Voluntary assignment license to Voice of Greenville. WREC, Memphis -Modif. exp. auth. directional antenna to 9-1 -35. WMT, Des Moines-Modif. exp. auth. directional antenna to 9 -1 -35. NEW. Black Hills Broadcast Co., Robert Lee Dean, Rapid City, S. D. -CP 1370 kc 100 w unitd., amended re transmitter site. WBAA, West Lafayette, Ind. -Modif. license to change spec. hours. WNBF, Binghamton, N. Y. -CP change equip., increase from 100 w to 100 w 250 w D.

KHSL, Chico, Cal.- License for CP as modified new station. KDFN, Casper, Wyo. Modif. license from 1440 to 780 kc, requesting freq. of KGHL. KGY, Olympia- Extension exp. auth. operate additional spec. hours, amended to unitd. except when KTW operates. KOH, Reno-Modif. license from 500 w

-

to

1

kw D.

to

KGBU, Ketchikan, Alaska -CP increase 1 kw 5 kw D.

APRIL 25 NEW, Int. Ladies Garment Workers Union. New York -CP 970 kc 1 kw unitd. NEW, Caller -Times Pub. Co., Corpus Christi. Tex. -CP 1330 kc 1 kw unitd. WTAL, Tallahassee, Fla. Modif. CP move transmitter & studio locally. APRIL 26 WHDL, Olean, N. Y. -Vol. assign. license to Olean Brdcstg. Co. Inc.

-

Witt KGB Manager HARRY W. WITT, since September, 1933, commercial manager of KGB, San Diego outlet of the CBS Don Lee network, has been named manager of the station, according to an announcement April 16 by C. Ellsworth Wylie, general manager of Don Lee. He succeeds Lincoln Deller, who has left for New York City.

South American Visitor JAIME YANKELEVITCH, president, general manager and owner

of Radio Nacional (National Radio, Buenos Aires), parent organization of the largest broadcasting chain in South America, is expected to arrive in New York May 10 on a business trip. He intends to make extensive purchases of latest types of radio equipment for his stations, and to contract for tran-

scriptions, rebroadcasting and the His headquarters in the United States will be at the office of his American representative, Fally Markus, 1560 Broadway, New York. like.

tI'tl

íl:i,iÌÌII

l'411

il),

i:r'.

t/

17,v,

kw unitd., amended re transmitter site; NEW. King County Broadcasters, Seattle. CP 850 kc 100 w D and midnight to 6 a. m. APRIL 24 WNBF, Binghamton, N. Y.-License for CP change equip., increase power. WORK, York, Pa.- Modif. license to 1320 kc, power to 1 kw D and 1 kw N (directional), unitd. NEW, Century Brdcstg. Co. Inc., Richmond, Va. CP 1310 kc 100 w unitd., amended to 1370 kc D. NEW, Alexandria Brdcstg. Co. Inc., Alexandria. La.- Amended to 1420 kc 100

-

--.Accuracy Scientific Radio Service Crystals are ground to an accuracy of BETTER than .01% before they leave our laboratories in order to meet our own specifications. New Low Prices!

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NEW, Clark Standiford, Marysville, Cal. 1210 kc. ; San Jose, Cal.. amended to 1500 kc D ; Fresno, Cal., amended to 1210 kc; San Diego, Cal., CP 1210

-Amended to kc 100 w D.

Again, AMPERITE offers

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APPLICATIONS RETURNED -NEW,

Leon S. Packard, Lewis H. Stebbins, Alden C. Packard. d/b Valley Brdcstg. Co., Pomona. Cal.. CP 1160 kc 250 w D; NEW, W. H. Kindig, Hollywood, CP 1160 kc 1

121

Roy, New York, U. S. A.

}..I.IQhhh£

.

KOMO, Seattle-CP new equip., increase from 1 kw to 5 kw D, change from 920 to 760 kc, move transmitter locally.

AMP£R!T£6rporation

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11 1TPSVlLLE, MARYLAND

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Send for our price list and booklet

Dept. B -5 -5

Page 45 www.americanradiohistory.com

Editors Becoming Reconciled to Radio As Medium for Dissemination of News THAT EDITORS of the country are becoming reconciled to the power of radio as a disseminator of news was obvious as the 13th annual convention of the American Society of Newspaper Editors, held in Washington April 18 -20,

found the press turning toward a common sense approach to the competition of broadcasting. Typical of this trend was discussion on the last day of the convention when a resolution was introduced, criticising the NAB for its part in raising a fund to meet the Associated Press appeal from the KVOS case, in which Federal

PROFESSIONAL

DIRECTOR.Y JANSKY & BAILEY An Organization of Qualified Radio Engineers Dedicated to the SERVICE OF BROADCASTING National Press Bldg.. Wash.. D. C.

T. A. M. CRAVEN Consulting Radio Engineer Allocation Engineering Commercial Coverage Surveys Antenna Installations Complete Engineering Surveys

National Press Building Washington, D. C.

GLENN D. GILLETT

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Reference frequencies derived from the National Standard of Frequency of the National Bureau. of Standards by continuous leased wire service. For 24 -hour Service Phone GREENWOOD 2134 Washington Institute of Technology Washington, D. C.

PAUL GODLEY and Associates

Judge John C. Bowen ruled that stations have unrestricted right to broadcast news once it is published, since radio is a faster means of disseminating news. The resolution at first was worded to "condemn" the NAB but this was amended, after discussion, to "declare its disapproval ", and then adopted. Leading the discussion was A. C. McCullough, publisher of the Lancaster- (Pa.) Intelligencer, which operates WGAL and is identified with the Mason -Dixon group of stations. Professing that he isn't interested in radio but is a "newspaperman and just don't know anything else ", he warned the editors to prepare for the "inevitable". In addition, he stated that "radio is going to become the headlines of the news of tomorrow, and that the newspaper has to rebuild itself and present the details." Continuing, he warned that "you can't stop it if you will. The thing is to meet the competition as we find it." Rights of Stations EDSON BIXBY, publisher of the Springfield (Mo.) News -Leader, and an applicant for a station, suggested that broadcasters "should procure their own news and then broadcast it." W. A. Bailey, of the Kansas City (Kan.) Kansan, which has just bought WLBF, Kansas City, took the position that broadcasters have a perfect right to raise money for the test of the KVOS ruling and proposed that the word "condemned" be changed to "disapproval", which was done. At the closed sessions of the convention April 19, Dorothy Thomason, foreign correspondent and author, and Raymond Gram Swing, referred to the evils of government-controlled radio in foreign countries, and Marlin Pew, editor of Editor & Publisher, touched on the competition of radio. The stenographic transcript of the editors' discussion of the KVOS resolution follows: A. C. McCULLOUGH, Lancaster

(Pa.) Intelligencer -I'm just wondering whether we can turn back the

-

tide. I have seen a great many things come and go in my time canals. jerkwater railways, trolley lines, buggy factories. wagon factories, whip factories and a great many others. The newspaper today is big-

ger and better than ever. It has stood the trend of the times and the disintegration that has come to other industries like no other institution. It is bigger and better than ever. The radio is here. I am just wondering whether the newspapers ought to be eternally fighting with it. Fortunately, or unfortunately, we also have radio. I am not speaking in those terms. I helong to the old school. The radio doesn't appeal to me. I ant a newspaperman and just don't know anything else, hut it does seem to me that this society might just as well prepare for the inevitable. It does seem to nie that the radio is going to become the Headlines of the news of tomorrow, and that the newspaper has to rebuild itself and present the details. I fear that any attempt by this society, as I said, to turn back -the tide, is something that has no place here. It is something which every speaker before this convention has referred to as the thing which is Making demagogues and what have you. Let us not be fogeyish with advancement. You can't stop it if you will. The thing is to meet the competition as we find it.

WALTER M. HARRISON, The Oklahoman, Oklahoma City (Operating WKY) -Would the gentleman give to all who wish to possess them selves of it, our material, that which we have paid for so dearly? EDSON BIXBY, Springfield (JIo.) News-Leader-As I understand it, there was not opposition to radio broadcasting news. It is broadcasting and stealing news that we have paid for. Let them procure their own news and then broadcast it. -

BAILEY, Kansas City (Kan.) Kansan-As I understood the resolution it started out by saying that we condemned the passing of the hat, or something like that. The. point I was raising is this: As I understood this move, it resolves itself on the fight primarily, on the side of radio. between newspapers that do W.

A.

not have radio hookups and newspapers. and those that do, and right in the Association of Broadcasters there is, as I understand it, some feeling that those who do not have newspaper hookups should not contribute to this fund, and those who do not have newspaper hookups are contributing. It seems this resolution would be a little more in keeping with the dignity of this Association if we would leave out the part where we say that we condemn their attempt at financing this fight. I think they have a perfect right to test the case in court and why not have our resolution drawn along the line that we are centering on the point of combating piracy. rather than their financing of the case. J. NOEL MACY, Yonkers (N. Y.) we are going to make Statesman it general, we might as well add to it that we condemn piracy of news by radio and other newspapers, either

-If

EDGAR H. FELIX

RELE

1775 BROADWAY

ENGINEERING SERVICE FREQUENCY MEASUREMENT SERVICE -More than fifty broadcasting stations served regula,ly under an-

nual agreements find our service highly accurate and dependable. 339 Leland Ter. N. E., Al LANTA, GA.

ciety of Newspaper Editors, assembli in Washington for its annual conve tion, declare its disapproval of ti action of the National Association Broadcasters in undertaking to finan a court fight to break down proper rights in news as developed throng the years by newspapers and pre associations. and be it further Resolved, That this Society give the Associated Press a vote of app . al for the well directed effort it slaking in the case of Station KV to outlaw piracy of news as practi by those radio stations rebroadcast published information without t cousent of those who pay for gath ing the news and its distribution.

CLASSIFIED ADVERTISEMENTS C I a s s i f i e d advertisements in cost 7c per word for each insertion. Cash must accomBROADCASTING

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pany order. Forms close 25th and 10th of month preceding issues.

Help Wanted Licensed operator with announcing perience, who can receive Transr News, who thinks he can selL Our s men are licensed operators who have vanced. Send full details to Box BROADCASTING.

Situations Wanted

-

Attention Station Owners Tried -tes experienced commercial manager with

cellent sales record wishes to assume m agement of commercial department of p gressive radio station on a percen basis. Sales records and references f nished upon request. Box 309, BROADC INC.

Progressive Program and Production 1 ecutive with local and chain experie seeks connection with station or agen Thorough musician, produce shows, pounce, special events, contact clients. anywhere, produce results. Best referen Box 314, BROADCASTING.

Available construction engineer, thirt, years experience as chief and constructi Jobs comparable to W. E. and RCA. C genial personnel object. Box 313, BR. CASTING.

Former station manager. available as announcer, operator. Seven years ex ence. act as chief either. References, y Box

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Have successful record both as corn cial and general manager. Open for cha

RLD

VAN NOSTRAND RADIO

The resolution was adopted, follows: Resoled, That the American S

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one. I think the newspapers tang! them how to do it in the first plat MR. McCULLOUGH want I answer Mr. Harrison's query. TI elder gentlemen here ; the older men bers, remember very distinctly, ti many discussions on this floor, in th convention, that I personally had wit the President of the National Brow casting Co., at the conclusion of whit Mr. Ilarrison put his arm on n shoulder and Mr. Harrison sat( "Quit fighting. Go home and get station." We did.

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Will buy. lease or make sales and n aging contract with station of not than five hundred watts, in good territ Box 311, BROADCASTING.

BROADCASTING

Page 46 www.americanradiohistory.com

May 1, 19.

238,600 FAMILIES*

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