MMC - Directorate of Distance Education - Guru Jambheshwar

MMC - Directorate of Distance Education - Guru Jambheshwar

DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR COURSE CURRICULUM FOR MASTER OF MASS COMMUNICATION (FIRS...

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DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR

COURSE CURRICULUM FOR MASTER OF MASS COMMUNICATION (FIRST YEAR) [MMC 1ST YEAR] OR

POST GRADUATE DIPLOMA IN MASS COMMUNICATION [PGDMC] THROUGH DISTANCE EDUCATION

COURSE SCHEME Pass Marks

Paper Code MMC 101 MMC 102 MMC 103 MMC 104 MMC 105 MMC- 106

35% in each paper Nomenclature of Paper Human Communication MASS COMMUNICATION PRINT MEDIA ELECTRONIC MEDIA ADVERTISING & CORPORATE COMMUNICATION PRODUCTION PORTFOLIO

Total

Max Marks External Internal

Total

70 70 70 70

30 30 30 30

100 100 100 100

70

30

100

70

30

100

420

180

500

Note: 1. There will be two sections A & B. (35+35=70). In section A there will be ten short answer type questions out of which the candidate will be required to attempt any seven questions (7×5=35). In section B there will be three questions with internal choice and the candidate will be required to attempt all questions (2×12)+(1×11)=35. 2. 30% of the maximum marks are allocated for internal assessment in each paper based on two assignments (handwritten) of 15% marks each.

1

MMC- 101 HUMAN COMMUNICATION Max. Marks: 100 External: 70, Internal: 30 Time: 3Hrs -

Definition, Concept, Elements & Functions of Communication

-

History of Human Communication

-

Sociology of Communication & Socialization

-

Forms of Communication

-

Intrapersonal Communication

-

Interpersonal Communication

-

Group Communication (Public, Crowd, Small Group)

-

Mass Communication

-

Non-verbal Communication and Body Language

-

Models of Communication: SMR Model, SMCR Model, Shannon & Weaver's Model, Laswell's Model, Osgood's Model, Dance's Model, Schramm's Model, Gerbner's Model, New Combe's Model, Convergent Model, Gate Keeping Model.

-

Communication & Behavioral Sciences

Note: 1.

There will be two sections A & B. (35+35=70). In section A there will be ten short answer type questions out of which the candidate will be required to attempt any seven questions (7×5=35). In section B there will be three questions with internal choice and the candidate will be required to attempt all questions (2×12)+(1×11)=35.

2.

30% of the maximum marks are allocated for internal assessment based on two assignments (handwritten) of 15% marks each.

2

MMC- 102 MASS COMMUNICATION Max. Marks: 100 External: 70, Internal: 30 Time: 3Hrs -

DEFINITION, NATURE, FEATURES & SCOPE OF MASS COMMUNICATION

-

Interface between Interpersonal & Mass Communication

-

Media of Mass Communication (a)

Newspaper, Magazine, Radio, TV, Books Film Records & Cassettes, Internet.

-

(b)

Advertising & Public Relations & Public Affairs.

(c)

Traditional Media

History of Mass Media in India: Newspapers & Magazines, Radio, Television, Films, etc.

-

Media Systems

-

Theories of Mass Communication (a)

Hypodermic Needle Theory

(b)

Need Gratification Theory

(c)

Cultural Ratification Theory

(d)

Individual Difference Theory

(e)

Play Theory

(f)

Commercial Theory

(g)

Two Step & Multi Step Theory

(h)

Selective Exposure, Selective Perception & Selective Retention Theory

-

Effect of Mass Communication

-

Infotainment- An Introduction

-

Mass Communication & Developing Societies

Note: 1.

There will be two sections A & B. (35+35=70). In section A there will be ten short answer type questions out of which the candidate will be required to attempt any seven questions (7×5=35). In section B there will be three questions with internal choice and the candidate will be required to attempt all questions (2×12)+(1×11)=35.

2.

30% of the maximum marks are allocated for internal assessment based on two assignments (handwritten) of 15% marks each.

3

MMC- 103 Max. Marks: 100

PRINT MEDIA External: 70, Internal: 30 Time: 3Hrs

REPORTING -

Newspapers: An Introduction; Concept, Types, Structure, Reach & Future of Newspapers

-

Concept of News, Types of News

-

Gathering News: News Sources

-

Methods of Gathering News: i)

Observation

ii)

Interviews

iii)

Reference Material

-

Reporters, Correspondents & Stringers: Roles & Responsibilities

-

Types of Reporting:

-

(a)

Covering Incidents & Events

(b)

Sports Reporting

(c)

Parliamentary Reporting

(d)

Campus Reporting

(e)

Art & Culture Reporting

(f)

Political Reporting

(g)

Economy, Development, Business & Computer Reporting

Writing Features, Articles & Editorials

EDITING -

Concept & Principles of Editing

-

Role of Editorial Staff: Sub Editor, News Editor, and Photo Editor

-

Editing Practices: Editing News Agency Stories, Editing Press Releases; Editing Features & Articles

-

Photo Editing

-

Proof Reading & Editing Symbols

Note: 1.

There will be two sections A & B. (35+35=70). In section A there will be ten short answer type questions out of which the candidate will be required to attempt any seven questions (7×5=35). In section B there will be three questions with internal choice and the candidate will be required to attempt all questions (2×12)+(1×11)=35.

2.

30% of the maximum marks are allocated for internal assessment based on two assignments (handwritten) of 15% marks each.

4

Max. Marks: 100

MMC- 104 ELECTRONIC MEDIA External: 70, Internal: 30 Time: 3Hrs

RADIO -

Introduction to Radio as a Mass Medium - History, Role, Reach & Future

-

Radio Broadcasting: History of Radio Broadcasting; AM & FM Transmission; Reception of Signals.

-

Radio Programme Production Basic Equipments: Microphones & Recorders. Stages of Radio Programme Production Techniques of Information Gathering for News- Covering Events & Interviewing Compilation of Information & Script writing for Radio news bulletin

-

Editing for Radio- An Introduction

-

AIR: Structure & Services

TELEVISION -

Introduction to Television as a mass medium- History, Role, Reach & Future

-

Television Broadcasting: History of Television Broadcasting; Cable TV, DTH

-

TV Programme Production Basic Equipments: Microphones & Recorders. Stages of TV Programme Production Compilation and Script writing for TV news bulletin

-

Editing for TV- An Introduction

-

Doordarshan: Structure & Services

Note: 1.

There will be two sections A & B. (35+35=70). In section A there will be ten short answer type questions out of which the candidate will be required to attempt any seven questions (7×5=35). In section B there will be three questions with internal choice and the candidate will be required to attempt all questions (2×12)+(1×11)=35.

2.

30% of the maximum marks are allocated for internal assessment based on two assignments (handwritten) of 15% marks each.

5

MMC- 105 ADVERTISING & CORPORATE COMMUNICATION Max. Marks: 100 External: 70, Internal: 30 Time: 3Hrs ADVERTISING -

Definition, Scope & Concept of Advertising

-

History & Development of Advertising

-

Types of Advertising, Examples of Advertisements.

-

Creativity in Advertising: Appeals, Visualization, Copywriting & Layout.

-

Various Media of Advertising

-

Introduction to Advertising Campaign

-

Advertising Agency: Structure & Functions.

CORPORATE COMMUNICATION & PUBLIC RELATIONS -

Concepts of Corporate Communication & Public Relations: Definitions, Role & Functions

-

Types of Public & their Importance

-

Principles & Function of Public Relation in Govt. & Private Sectors.

-

Press Conferences.

-

Press Releases.

-

Business Communication: Meetings, Presentations, Negotiations, Letters, Memos, Reports & Minutes

-

Image Building, Publicity, Propaganda & Public Opinion.

-

Tools of Public Relations.

Note: 1.

There will be two sections A & B. (35+35=70). In section A there will be ten short answer type questions out of which the candidate will be required to attempt any seven questions (7×5=35). In section B there will be three questions with internal choice and the candidate will be required to attempt all questions (2×12)+(1×11)=35.

2.

30% of the maximum marks are allocated for internal assessment based on two assignments (handwritten) of 15% marks each.

6

MMC- 106 PRODUCTION PORTFOLIO Max. Marks: 100 Assignments

No. of items

-

Editing Tele-printer copies

10

-

News Stories - Covering Major Events

10

in Your area -

Book Review (Any Recent book)

01

-

Film Reviews (Any two Recent Films)

02

-

TV Review (Current Serials or Programmes)

02

-

Script writing for Radio News

02

-

Script writing for TV News

02

-

Print Advertisements: a)

Classified

05

b)

Display classified

05

c)

Display

03

-

Posters

02

-

Pamphlets

02

-

Brochure

02

-

Leaflets

02

Note: All assignments are to be submitted in the form of a Production Portfolio not later than 30 days after the theory examinations.

7