Mobile ID Instant Identification of Mobile-Enabled Numbers Benefits • Measure your potential mobile audience • Make marketing, sales, and customer service more effective • Avoid risks from compliance issues and associated fines
Putting customers at the center of your organization means contacting them in the method they prefer. There are nearly as many mobile devices in the world as there are humans. The use of SMS mobile messaging is growing, and so are regulations around the industry. Mobile ID from Informatica gives you the easy-to-use technology you need to weather these changes in your market and with related regulations. Instantly locate mobile numbers in your organization’s customer contact data, with the added benefit of reducing your costs, increasing customer satisfaction, and opening up new communication channels. Determine if a phone number collected in call centers, marketing campaigns, lead generation, customer communication, and any other application is a mobile line or a landline. Find mobile numbers in your existing legacy data and as new customer records are collected in real-time to stay compliant with regulations, measure your potential mobile messaging audience, and start using mobile communication for marketing, sales, and customer service. Mobile ID from Informatica fully covers the US and Canada within the North American numbering plan. It is a cloud-based tool that can be integrated with any web form, point-ofsale platform, marketing automation system, CRM, or any other application. Mobile ID can be used to cleanse an entire list in a batch, or in real-time at the point of entry.
Key Benefits Measure your potential mobile audience
Worldwide, SMS mobile messaging is now the most accessible form of communication in human history, according to Portio Research. More people are able to send and receive text messages than have access to the Internet or email. Because of this explosive popularity around the world, you may be considering an SMS mobile messaging campaign to communicate with your customers. Use Mobile ID to determine which customer phone numbers are mobile numbers, so you don’t waste attempts sending messages to non-mobile numbers.
Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.
Make marketing, sales, and customer service more effective It’s likely that your prospects and customers prefer SMS mobile messaging to other forms of communication. On average, people respond to text messages within 90 seconds of being received. Text messaging’s popularity will only continue to increase, according to Portio Research. There are multiple uses of SMS mobile messaging for marketing, sales, and customer service. Use Mobile ID to connect only with customers that have mobile numbers.
Avoid risks from compliance issues and associated fines In the US, the Telephone Consumer Protection Act requires organizations to obtain consent before dialing or sending a message to a mobile number. Violations can result in fines of $16,000 per infraction. Because phone numbers that were once landlines can be changed to mobile numbers, the TCPA recommends that you check your contact data every 15 days to be fully compliant with regulations. Reduce the risks from non-compliance when placing phone calls from your customer service, sales, marketing, or other areas of your organization by using Mobile ID. Find mobile numbers in your database before you call. You can cleanse your database of mobile numbers all at once on a regularly schedule to ensure compliance throughout your organization.
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