near & middle east - UseFee

near & middle east - UseFee

G U I D E T O P A Y M E N T S F O R C O M M ER C I A LS M A D E F O R U S E O U Minimum Percent Minimum Percent AMERICA AFRICA Population Population o...

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G U I D E T O P A Y M E N T S F O R C O M M ER C I A LS M A D E F O R U S E O U Minimum Percent Minimum Percent AMERICA AFRICA Population Population of BSF Payable of BSF Payable Prepared by the Personal Managers’ Association and the Association of Model Agents, the guide shown on the right consists of suggested minimum rates for the rights to use one commercialon television only for a periodof one year in the territory specified. The use fee is shown as a percentage of the negotiated basic studio fee, and includes the right to use on terrestrial and cable television in the country concerned. Satellite use is also included where the station’s primary audience is in the country purchased. Where a satellite station audience is spread over a number of territories then an appropriate fee should be negotiated taking into account the availability of the product in those territories and the effect the exposure will have on the artiste’s ability to appearin other commercialsin those territories. Use on mobile devices (telephones etc) should be negotiated separately. Each country is shown with its actual/estimated population. In the case of most of Europe, the number of homes where T.V. is viewed is almost 100%. Although this is not necessarily the case in other parts of the world, no individual territory is shown at a rate of less than 100% of the basic studio fee. Percentages are based on a number of different factors including T.V. set counts, latest available population figures and economic strengths. Sources include ZenithOptimedia, The CIA’s World Factbook and Whitaker’s Almanack. There are many territories shown (e.g. Liechtenstein) where no separate T.V.service is currently available. Figures are quoted in case such a service becomes availablein the future. As no territory is shown at less than 100%, it would not necessarily be appropriate to add together all the percentages if wanting to buy an entire continent. A suitable fee should be negotiated using the population figures for the whole region for guidance.

IN TE R N E T (Website & Viral use) Although the Internet is available on a world-wide basis, most websites are designed for individual national markets. Multi-language websites designed for international audiences should be negotiated depending on the territories targetted. Until the market for Virals has been established, a suggested minimum one-off fee of 100% of the BSF is recommended provided the Viral is released at the same time as the TVC. The suggested rates for a website in the language/s of the intended national market only for a periodof up to one year are as follows (expressedas a percentage of the basic studio fee):UNITED KINGDOM UNITED STATES 400% 300% BRAZIL CANADA CHINA (Peoples Rep) FRANCE GERMANY INDIA INDONESIA ITALY JAPAN MEXICO RUSSIA SPAIN 200% (each) All other countries 100% (each) SOME TERRITORIAL DEFINITI ONS BALTIC STATES: Estonia, Latvia, Lithuania BENELUX: Belgium, Luxembourg, Netherlands MAGHREB: Algeria, Libya, Mauritania, Morocco, Tunisia SCANDINAVIA: (Strictly) Denmark, Norway, Sweden; but may include Finland and Iceland by agreement.

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UK (TV

Minimum Percent of BSF Payable

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Minimum Percent of BSF Payable

Population

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Population

(Central & Caribbean)

ALGERIA 200% ANG OLA 100% ASCENSION Is. (British O’seas Terr.) 100% BENIN 100% BOTSWANA 100% BURKINA FASO 100% BURUNDI 100% CAMEROON 100% CAN ARY Is. (part of Spain)† 100% CAPE VERDE ISLANDS 100% CENTRAL AFRICA REP. 100% CEUTA (Region of Spain but ex-EU)† 100% CHAD 100% COMOROS 100% CONG O (Democratic Rep.of) 100% CONG O (BRAZZAVILLE) (Rep.of) 100% COTE d’ IVOIRE (Ivory Coast) 100% DJIBOUTI 100% EGYPT 275% EQUATORIAL GUINEA 100% ERITREA 100% ETHIOPIA 100% GABON 100% GAMBIA 100% GHAN A 200% GUINEA 100% GUINEA-BISSAU 100% IVORY COAST (see Cote d’Ivoire) KENYA 200% LESOTH O 100% LIBERIA 100% LIBYA 100% MADAGASCAR 100% MADEIRA (part of Port.)† 100% MALAWI 100% MALI 100% MAURITANIA 100% MAURITIUS 100% MAYOTTE (French Collectivity) 100% MELILLA (Region of Spain)† 100% MOROCCO 200% MOZAMBIQUE 100% NAMIBIA 100% NIGER 100% NIGERIA 400% REUNION (French DOM) 100% RWANDA 100% ST. HELENA (British O’seas Terr.) 100% SAO TOME & PRINCIPE 100% SENEGAL 100% SEYCHELLES 100% SIERRA LEONE 100% SOMALIA 100% SOUT H AFRICA 300% SUDAN 100% SWAZILAND 100% TANZANIA 200% TOG O 100% TRISTAN da CUNHA (British O’seas Terr.)100% TUNISIA 100% UGA NDA 100% WESTERN SAHARA† 100% (Incorporated into Morocco - status may change ZAIRE (see Congo Dem. Rep.) ZAMBIA 100% ZIMBABWE 100%

32,930,091 12,127,071 980 7,862,944 1,639,833 13,902,972 8,090,068 17,340,702 1,694,477 420,979 4,303,356 71,505 9,944,201 690,948 62,660,551 3,702,314 17,654,843 486,530 78,887,007 540,109 4,786,994 74,777,981 1,424,906 1,641,564 22,409,572 9,690,222 1,442,029 34,707,817 2,022,331 3,042,004 5,900,754 18,595,469 253,482 13,013,926 11,716,829 3,177,388 1,240,827 201,234 66,411 33,241,259 19,686,505 2,044,147 12,525,094 131,859,731 787,000 8,648,248 7,460 193,413 11,987,121 81,541 6,005,250 8,863,338 44,187,637 41,236,378 1,136,334 37,445,392 5,548,702 277

AMERICA

13,477 69,108 71,891 303,770 279,912 287,730 45,436 4,075,261 11,382,820 68,910 9,183,984 6,822,378 89,703 452,000 12,293,545 8,308,504 7,326,496 2,758,124 436,000 9,439 221,736 5,570,129 3,191,319 3,927,188 39,129 168,458 117,848 1,065,842 21,152 23,098 108,605

(North)

BERMUDA (British O’seas Terr.) 100% CAN ADA As per ACTRA Agreement GREENLAND (Danish poss.) 100% MEXICO 500% ST. PIERRE & MIQUELON (Fr. special status)100% UNITED STATES As per SAG Agreement

65,773 33,098,932 56,361 107,449,525 7,026 298,444,215

AMERICA (South) ARGENTINA 275% BOLIVIA 100% BRAZIL 500% CHILE 100% COLUMBIA 275% ECUADOR 100% FALKLAND Is. (British O’seas Terr.) 100% FRENCH GUIANA (GUYANNE) ( French DOM) 100% GUYANA 100% PARAGUAY 100% PERU 100% SURINAME 100% URUGUAY 100% VENEZUELA 275%

10,175,014 28,195,754 273,008

ASIA

11,502,010 12,236,805

BANGLADESH BHUTAN BRUNEI BURMA (See Myanmar) CAMBODIA CHINA (PEOPLES Rep. of) CHRISTMAS Is. (Austalian Terr.)

Further copies may be ordered free of charge from the PMA (UK) + 20 8398 9796 or the AMA (UK) + 20 7422 0699

This Guide (with working on-line calculator) can be seen at www.usefee.tv

ANGUILLA (British O’seas Terr.) 100% ANTIGUA/BARBUDA 100% ARUBA (Kingdom of the Netherlands) 100% BAHAMAS 100% BARBADOS 100% BELIZE 100% BERMUDA (British O’seas Terr.)(see N.America) CAYMAN Is. (British O’seas Terr.) 100% COSTA RICA 100% CUBA 100% DOMINICA 100% DOMINICAN REPUBLIC 100% EL SALVADOR 100% GRENADA 100% GUADELOUPE (French DOM) 100% GUATEMALA 100% HAITI 100% HONDURAS 100% JAMAICA 100% MARTINIQUE (French DOM) 100% MONTSERRAT (British O’seas Terr.) 100% NETHERLANDS ANTILLES (Kingdom of NL)100% NICARAGUA 100% PANAMA 100% PUERTO RICO (U.S. Territory) 100% ST. KITTS & NEVIS a.k.a St. Christopher/Nevis 100% ST. LUCIA 100% ST. VINCENT/GRENADINES 100% SALVADOR (See El Salvador) TRINIDAD & TOBAGO 100% TURKS & CAICOS (British O’seas Terr.) 100% VIRGIN Is. (British) (British O’seas Terr.) 100% VIRGIN Is. (U.S.) (U.S. Territory) 100%

100% 100% 100%

39,921,833 8,989,046 188,078,227 16,134,219 43,593,035 13,547,510 2,967 199,000 767,245 6,506,464 28,302,603 439,117 3,431,932 25,730,435

147,365,352 2,279,723 379,444

100% 13,881,427 600% 1,313,973,713 100% 1,493

HONG KONG 200% 6,940,432 Special Administrative Region of China INDIA 600% 1,095,351,995 INDONESIA 500% 245,452,739 JAPAN 600% 127,463,611 KAZAKHSTAN* 100% 15,233,244 KOREA (North) 100% 23,113,019 KOREA (South) 400% 48,846,823 KYRGYZSTAN* 100% 5,213,898 LAOS 100% 6,368,481 MACAO 100% 453,125 Special Administrative Region of China MALAYSIA 275% 24,385,858 MALDIVES 100% 359,008 MONG OLIA 100% 2,832,224 MYANMAR (Formerly Burma) 100% 47,382,633 NEPAL 100% 28,287,147 PAKISTAN 275% 165,803,560 PHILIPPINES 400% 89,468,677 SINGAPORE 200% 4,492,150 SRI LANKA 100% 20,222,240 TAIWAN (aka The Rep. of China) 300% 23,036,087 TAJIKISTAN* 100% 7,320,815 THAILAND 400% 64,631,595 TURKMENISTAN* 100% 5,042,920 UZBEKISTAN* 100% 27,307,134 VIETNAM 100% 84,402,966

EUROPE ALBANIA 100% 3,581,655 ANDORRA 100% 71,201 ARMENIA* 100% 2,976,372 AUSTRIA 200% 8,192,880 AZERBAIJAN* 100% 7,961,619 AZORES (part of Portugal)† 100% 243,895 BALEARIC Is. (part of Spain)† 100% 841,669 BELARUS* 150% 10,293,011 BELGIUM 200% 10,379,067 BOSNIA-HERCEGOVINA 100% 4,498,976 BULGARIA 100% 7,385,367 CROATIA 100% 4,494,749 CYPRUS 100% 784,301 CZECH REPUBLIC 200% 10,235,455 DENMARK 200% 5,450,661 DOM TOM (See France) ESTONIA 100% 1,324,333 FÆROE Is. (Danish poss.) 100% 47,246 FINLAND 200% 5,231,372 FRANCE (INcluding DOMTOM) 600% 62,752,136 FRANCE (EXcluding DOMTOM) 500% 60,876,136 GEORGIA* 100% 4,661,473 GERMANY 500% 82,422,299 GIBRALTAR (British O’seas Terr.) 100% 27,928 GREECE 200% 10,688,058 HUNG ARY 200% 9,981,334 ICELAND 100% 299,388 IRELAND (N.) Repeats as per rest of U.K. For an on-line calculation of appropriate UK repeat fees see www.usefee.tv IRELAND (Rep. of) 300% 4,062,235 ITALY KOSOVO (Serbia) (U.N. Admin.)† LATVIA LIECHTENSTEIN LITHUA NIA LUXEMBOURG MACEDONIA MAJORCA (see Balearic Is.) MALTA

500% 100% 100% 100% 100% 100% 100%

58,133,509 c 2,400,000 2,274,735 33,987 3,585,906 474,413 2,050,554

100%

400,214

French overseas Collectivities, Territories or Countries are shown as DOM TOM (Départments/Terretoires Outre Mer–See FRANCE) *Member of C.I.S. (Commonwealth of Independent States, comprising most of the member republics of the former U.S.S.R.)

†If bought separately.

MINORCA (see Balearic Is.) MOLDOVA* 100% MONAC O 100% MONTENEGRO 100% NETHERLANDS 275% NORWAY 200% POLAND 400% PORTUG AL (Pop. inc. Por. poss) 200% ROMANIA 275% RUSSIA (Inc. Russia in Asia)* 500% SAN MARINO 100% SERBIA 200% SLOVAKIA 100% SLOVENIA 100% SPAIN (Pop. inc. possessions) 500% SWEDEN 200% SWITZERLAND 200% TURKEY (Mostly in Asia - see Middle East) UKRAINE* 400% VATICAN 100%

4,466,706 32,543 630,548 16,491,461 4,610,820 38,536,869 10,605,870 22,303,552 142,893,540 29,251 9,396,411 5,439,448 2,010,347 40,397,842 9,016,596 7,532,934 70,413,958 46,710,816 932

NEAR & MIDDLE EAST AFGHAN ISTAN BAHRAIN IRAN IRAQ ISRAEL JORDAN KUWAIT LEBANON OMAN PALESTINIAN AUTO AREA† QATAR SAUDI ARABIA SYRIA TURKEY UNITED ARAB EMIRATES (U.A.E.) YEMEN

100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 200% 100% 400% 100% 100%

31,056,997 698,585 68,688,433 26,783,383 6,352,117 5,906,760 2,418,393 3,874,050 3,102,229 3,634,585 885,359 27,019,731 18,881,361 70,413,958 2,602,713 21,456,188

AUSTRALIA 350% COOK Is. (N.Z. Assoc. State) 100% EAST TIMOR 100% EASTER Is. (Chilean province)† 100% FIJI 100% FRENCH POLYNESIA 100% (includes Society Is. Tahiti etc.) GALAPAGOS Is. (Part of Ecuador)† 100% GUAM (U.S. Terr.) 100% KIRIBATI 100% MARSHALL Is. 100% MICRONESIA 100% NAURU 100% NEW CALEDONIA (French Collectivity) 100% NEW ZEALAND 200% NORFOLK Is. (Australian Terr.) 100% NORTHERN MARIANAS (C’wealth in US Assoc.) 100% NUIE (N.Z. Assoc. State) 100% PALAU 100%

20,264,082 21,388 947,000 3,791 905,949 274,578

PAPUA NEW GUINEA 100% PITCAIRN Is. (British O’seas Terr.) 100% SAMOA American (U.S. Terr.) 100% SAMOA (“Western”) 100% SOLOMON ISLANDS 100% TOKELAU (New Zealand Terr.) 100% TONG A 100% TUVALU 100% VANUATU 100% WALLIS & FUTUNA Is. (French Coll.) 100%

5,670,544 45 57,794 176,908 552,438 1,392 114,689 11,810 208,869 16,025

PACIFIC

18,640 171,019 105,432 60,422 108,004 13,287 219,246 4,076,140 1,828 82,459 2,166 20,569

For a simple on-line calculation of appropriate usefeesfor a television commercial TRANSMITTED IN THE UK seewww.usefee.tv