Page 1 Lenovo Internationalisation Strategy (Phung, H.) 1 2 The

Page 1 Lenovo Internationalisation Strategy (Phung, H.) 1 2 The

VII I Contents Page 1 Lenovo Internationalisation Strategy (Phung, H.) 2 The Internationalisation process of the Ferrero S.p.A. - from a one man...

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VII

I

Contents

Page 1

Lenovo Internationalisation Strategy (Phung, H.)

2

The Internationalisation process of the Ferrero S.p.A. - from a one man manufacturer to a Global Player (Burghardt, L.M.)

3

127

The Coca-Cola Company - a sustainable company? (Rotthaus, p.)

8

99

Lidl Case (Di Viesto, D.)

7

71

The internationalisation of Opel - development processes and problems regarding the mother company General Motors (Gerke, C.)

6

45

Internationalisation Strategy of BASF (Tu, D.)

5

25

DaimlerChrysler AG and the failed merger (Klein, C.)

4

1

151

The Viessmann Group - Coping with the reorientation of the energy industry (Schulze-Berndt, I.)

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177