press release - Visual Connections

press release - Visual Connections

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1 of 2 Contact: Britta Milde [email protected]

PRESS RELEASE Vienna, March 18, 2009 picturemaxx AG establishes South-Eastern Europe headquarters in Vienna Munich-based picturemaxx AG, operator of Europe’s leading network for media purchasing and marketing, is characterised by growth – even in times of global economic turbulence. March 31st 2009 will see the German technology provider open up its headquarters for Northern, Central, Eastern and Southern Europe in Vienna - picturemaxx CEE GmbH. In future, Vienna is to be the base from where all existing publishing and picture agency customers, such as those in Scandinavia, Austria and neighbouring countries in Eastern Europe, are to be serviced on an even more demand-oriented basis and from where new market potential is to be developed. “In Germany, we have achieved a penetration of just under 90% in the picture market“, explains Bernd Czichon, CEO at picturemaxx AG. “It therefore seems only logical that we make our product portfolio accessible to a wider customer base in the future.“ The German technology company has brought on board as a partner Austrian media consultancy business Page Seven, headed by Gerhard and Eva Bauer. Gerhard Bauer will also assume management responsibilities for the newly founded picturemaxx CEE company. With around 15 years experience in the publishing house business, the consultancy duo brings comprehensive expertise to the partnership.

Copyright © 2009 - picturemaxx AG, Munich

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2 of 2 Contact: Britta Milde [email protected]

Most recently, Gerhard Bauer was Managing Director of Bull Verlag (owned by Red Bull founder Dietrich Mateschitz) as well as Managing Director of Red Bull Creative. Before that he was Head of Publishing at mobile communications provider Hutchison as well as business editor for the Format magazine. Eva Bauer has many years experience as chief photo editor at publishing group News, at the Seitenblicke magazine and lastly at Red Bull Creative. In her consultative role, she will make her expertise available to customers of picturemaxx CEE. “In just a few years, picturemaxx has established itself as the de facto standard for picture sourcing and picture marketing in the European media market. On the one hand we are helping media businesses to radically sink their research overhead, and on the other we are offering content providers, such as publishing houses, photo agencies and TV broadcasters, the ability to market their images, graphics, video clips, audio files and texts within an international network“, says picturemaxx CEE Managing Director Gerhard Bauer, describing the product range to be offered to future customers. The network currently comprises of more than 250 affiliated picture and media agencies, amongst them international giants like AP, dpa, AFP, Corbis and Getty Images, as well as more than 7000 customers from over 500 magazine and newspaper publishers, advertising agencies and communication departments of large corporations. Image: GerhardBauer_Portrait.jpg Gerhard Bauer, Managing Director picturemaxx CEE Press Contact: Britta Milde, picturemaxx AG, [email protected]

Copyright © 2009 - picturemaxx AG, Munich