Profile o o o o o o o o o o o
25 years’ ticketing experience with Venues, Rights Holders, Ticket Agencies and System Suppliers In Sales, Marketing, Operations, Business Development & Consultancy For Arts, Sports, Concerts, Museums, Galleries and Visitor Attractions Across Europe, North America, the Middle East, Africa and Asia Pacific Covering both the Commercial and Subsidised Sectors 9 years’ experience as a freelance consultant Extensive experience in operational audits, contractual negotiations and commercial strategy Specialist experience in eCommerce, Mobile Ticketing and Social Ticketing Particular interests in Regional and National Distribution, and Dynamic Pricing/Yield Management Founder and Director of www.TicketingConsultancy.com Co-‐Founder and Director of www.ReVenueManagementConsultancy.com
Current / Recent Consultancy Clients Time Out Digital Ltd. AEG/AXS Really Useful Theatres Ltd. Really Useful Theatres Ltd. Guardian News & Media Ltd. Leinster Rugby Really Useful Theatres Ltd. Really Useful Theatres Ltd. Leinster Rugby Opera North Cirque du Soleil Munster Rugby Guardian News & Media Ltd. Leinster Rugby Oshi Software (www.tickets.ie) Really Useful Theatres Ltd. Warwick Arts Centre Xperiology Ltd. Systematic Marketing Ltd. The Ambassador Theatre Group Ltd. Joburg Theatres Smart Fan Ltd.
Previous Consultancy Clients Arts Council of Northern Ireland Arts Council of England The Royal Opera House Hong Kong Home Affairs Bureau Yorkshire & Humberside Arts
Live Entertainment ticketing strategy/Business Development Market Entry (West End and Broadway) Long-‐term Business Development Full ITT for replacement ticketing system Report on Distribution Options for Guardian Membership Request for Proposals project (Ticketing and CRM) Technical Audit (Adlephi Theatre) Implementation of Operational Audit Demand-‐based Pricing for ‘14/’15 Season Ticketing Options Report Bespoke Revenue Management system development Demand-‐based Pricing for ‘14/’15 Season Strategic Live Entertainment/ticket industry research/advice Revenue Management Scoping Study Strategic Business Development advice Technical, Commercial and Operational Audit Ticketing System Audit and Specification Event development and programming SWOT Analysis Market Research/System Selection in Overseas territory Marketing Assistance Sales and Business Development Assistance
Feasibility study into centralised ticketing facility On-‐line ticketing strategy report Drafting of sub-‐agency agreements Feasibility study into privatising regional ticketing services On-‐line ticketing consultancy
The Society of London Theatre New Millennium Experience Co. Wembley International MCC/English Cricket Board Premium Television Ltd. Reuters / BMP interaction The Lowry Centre, Salford Theatrical Management Assoc. Cityspace Ltd. Soho Theatre Ltd. David Dixon Associates Ericsson / Informed Sources The Fortune Theatre Ticketingsolutions.com Ticket Hellas Arts Alliance Royal Shakespeare Company Oxford University/Southern Arts Lighthouse, Poole Lighthouse, Poole The Wigmore Hall TS.com Synchro Systems Ltd. Royal National Theatre London Marketing TopTix Ltd. Seatwave Ltd.
Career History 10.11 -‐ 06.13 -‐ 01.14 -‐ 06.14 09.12 -‐ 05.13 07.08 -‐ 10.11 01.07 -‐ 12.07 09.04 -‐ 12.06 03.02 -‐ 09.04 09.00 -‐ 03.01 11.97 -‐ 02.02 01.96 -‐ 09.97 01.95 -‐ 12.95 01.93 -‐ 12.94 04.89 -‐ 12.92
Feasibility/development of on-‐line ticketing etc. Ticketing applications for the Millennium Dome Various licensing and installation projects Operational/IT audit for Lord's Cricket Ground Ticketing/retail agreements for 76 UK football clubs Provision of on-‐line ticketing for Sportsweb site Ticketing strategy and system specification Production and presentation of ticketing report Business assessment and development Ticketing system advice On-‐line ticketing advice UK ticketing advice Ticketing system advice Market research, SWOT analysis etc. Sourcing of European partner Research / feasibility of online applications Establishment of central sales facility for UK Feasibility study into city-‐wide facility for Oxford Project managing replacement ticketing system Full systems audit, full ITT for replacement ticketing system Systems audit UK marketing and business development Analysis of UK Arts market Analysis of membership database Development of ticketing portfolio UK business assessment and sourcing of European partner Sourcing of integrated CRM system
Founder, Principal Consultant Co-‐Founder and Director Co-‐Founder and Chair Co-‐Founder and Chair VP Int. Business Development Senior Operations Manager Freelance Consultant Sales Manager Promotions Director Freelance Consultant Marketing Manager Operations Manager Inventory Manager Sales Assistant
TicketingConsultancy.com ReVenue Management Consultancy Ltd. L.E.T.T.S. Ltd. The Ticketing Technology Forum TopTix Ltd. Seatwave Ltd. Pinchbeck Ticketing Ltd. Royal Shakespeare Company Fingertips Media Ltd. Pinchbeck Ticketing Ltd. First Call ticket agency First Call ticket agency First Call ticket agency First Call, Keith Prowse, Stoll Moss
Career Summary John established TicketingConsultancy.com to specialise in emerging industry trends such as mobile ticketing, social ticketing, dynamic pricing and ticketing portals. Fuelled by advances in technology and mobile penetration these emerging trends are also starting to converge, with exponential results. In June 2013 John Co-Founded ReVenue, a specialist consultancy offering independent advice and practical assistance in all aspects of Revenue Management within the live entertainment industry. Clients to date include Cirque du Soleil, Munster Rugby and Leinster Rugby.
In September 2012 John Co-Founded The Ticketing Technology Forum, a live and online forum designed to showcase and discuss the latest technological innovations within the live entertainment ticketing industry. This was followed by the Co-Founding in January 2014 of the Live Entertainment Ticketing Technology Symposium Ltd. (L.E.T.T.S.) which operated to a similar brief but on a not-for-profit, industry-supportive basis. As VP International Business Development at TopTix Ltd., John was responsible for sourcing new Distributors, Partners and Clients in over 25 different territories. John assisted in the establishment of new Distributors in Asia Pacific, North America, South Africa, the United Kingdom and the Republic of Ireland. As part of this brief John was responsible for high-level business strategy and contract negotiations. During John’s tenure, TopTix were developing a brand new ticketing system and John’s brief included input into this development from a user’s perspective, and all marketing initiatives including online, trade shows, press and publicity. TopTix’ new system was the most ambitious and technically advanced in the market. John was given a unique insight into the design, development and implementation of this very sophisticated system from the core TopTix team and from Microsoft Specialist Consultants engaged on the project. As Senior Operations Manager of Seatwave Ltd. John was responsible for telesales, customer support, ticket fulfilment and office management in an aggressive secondary market start up. John built the Operations Department from one employee to twenty, created a multi-lingual contact centre and established satellite operations in five European countries in the space of eleven months. As Sales Manager for the Royal Shakespeare Company, John was responsible for the sale of up to one million tickets p.a. for the RSC's three venues in Stratford, its London transfers, and elements of its regional and International tours. He ran a team of twenty seven staff, based in Stratford, who sold tickets via the traditional Box Offices and a central Hotline/call-centre facility. Alongside the sale of tickets, John was responsible for the management of a database containing over 550k customer records, including over 27,000 fee-paying RSC Members. The RSC web site sold over £1m worth of tickets p.a., and John was engaged in sourcing a new ticketing/CRM system for the RSC's global operations. Fingertips Media Ltd was a start-up company (funded by Channel 4) which developed bespoke personalisation software enabling highly targeted advertising across a series of co-branded entertainment web sites (a forerunner to Google AdWords). Fingertips developed a beta test site and received interest from several bluechip clients, but unfortunately failed to secure second round funding. As Marketing Manager for First Call ticket agency John was responsible for maintaining a database (including audience profiling and post-code analysis) of several hundred thousand individual, group and educational customers, and conducting direct mail and telemarketing campaigns. He negotiated allocations and rates with producers and venues, and developed promotional opportunities with third parties such as British Airways, Lufthansa, Air Miles, Times Newspapers ltd, Associated Newspapers, Marks & Spencer, House of Fraser, Sears, Mastercard, American Express, Barclaycard, Standard Chartered Bank, Vodafone, Orange, Sony etc. As Inventory/Operations Manager at First Call John managed the sale of over two million tickets p.a. for a range of London and UK venues including theatres, cinemas, exhibitions, museums, galleries, stadium and open-air concerts, festivals, sporting events and comedy clubs. His responsibilities included contractual negotiations, database management, and the implementation of software modifications and up-grades to a bureaux ticketing system used by seven London theatres and London Arena, all of which overflowed into First Call's call centre. In this role John also managed overflow telesales and data-capturing operations for the Royal Opera House, Royal Academy, National Gallery, Tate Gallery, British Museum, V&A, the Edinburgh Festival, ENO, English th st National Ballet, the Albert Hall, the Old Vic, the King's Theatre Glasgow, Riverside Studios, the 40 and 41 London Film Festivals, Wembley Stadium, Wembley Arena, Earl's Court and London Arena. Prior to this position John worked as a telesales operator in both the First Call and Keith Prowse ticket agency phone rooms. He also worked in most of the Keith Prowse ticket shops and retail outlets, and in the box offices of The London Palladium, The Theatre Royal Drury Lane, and the Lyric Theatre, Shaftesbury Avenue.
Consultancy Projects (a selection)
John is currently engaged by Really Useful Theatres to conduct a full ITT for a ticketing system, by AEG/AXS on strategies for market entry within the West End and on Broadway, and by Time Out to devise a Global ticketing strategy across all Live Entertainment sectors. John was recently engaged by Leinster Rugby to draft a Specification Document and to conduct and assess a formal RFP for a new ticketing and CRM system.
John was recently engaged by Really Useful Theatres Ltd. to assist the implementation of new operational practices as recommended in its recent Operational Audit for RUT’s six major West End theatres. John was recently engaged by Guardian News & Media Ltd. to research and draft a report on Distribution Options for Guardian Membership/Live and Guardian Space.
John recently produced a Ticketing Options Report for Opera North that has been approved by Opera North’s Board and is awaiting implementation.
John recently undertook research and analysis of an Overseas market, including the identification of technical and commercial partners, on behalf of the Ambassador Theatre Group Ltd.
PTL advised Premium Television, a subsidiary of NTL, on Internet ticketing for five Premiership football clubs, and on the provision of Internet ticketing for the official web sites of 71 Nationwide League clubs.
PTL was subcontracted by ERM Ltd. to provide ticketing expertise for a feasibility study into the potential privatisation of the Hong Kong Government's live entertainment, sport, leisure and recreational ticketing services (URBTIX).
PTL was engaged by Wembley International on a series of projects including licences for Everton F.C., St. Helens R.F.C., Reading F.C., the Dutch F.A. and a national commercial ticketing operator in Turkey (Biletix).
PTL conducted an Operational/IT audit on behalf of the Marylebone Cricket Club and the England and Wales Cricket Board for Lord's Cricket Ground.
PTL, in partnership with McCann Mathews Milman Ltd, was awarded a contract by the Arts Council of Northern Ireland to conduct a feasibility study into the provision of a centralised booking and marketing facility for the whole of Northern Ireland.
PTL undertook six months' work for the New Millennium Experience Company on ticketing applications for the Dome at Greenwich. This included: The drafting and negotiation of contracts for 150 travel trade partners including airlines and tour operators. Contributions towards ticket pricing and sales policy, and the establishment of a trade call centre. The specification and commissioning of an Internet based ticketing facility for both public and commercial use. The provision of tickets via interfaces with airline and travel agency Global Distribution Systems, the Association of Train Operating Companies' central reservation system, National Express Coaches' central reservation system, and the National Lottery terminal network.
PTL was engaged by the RSC (through McCann Mathews Milman Ltd) to evaluate and implement a central sales facility. PTL was subsequently engaged directly by the RSC to establish an overflow call centre facility, and an on-‐site box office at The Roundhouse in London.
PTL was invited to conduct a feasibility study into the provision of an on-‐line ticketing facility for the Society of London Theatres web site. The findings of this study were accepted by the society's Board, and a further detailed technical specification study was commissioned and undertaken by PTL in association with CommerceNet Ltd.
PTL was engaged by a consortium of Oxford City Council, Oxfordshire County Council, Oxford University, Brookes University and Southern Arts to assess the feasibility of a city or county-‐wide ticketing and marketing facility centred on Oxford.
John lives in Surrey with his wife and their three young children.
Contact Email: Mobile: Linked In:
Landline: +44 (0) 1428 643 053 +44 (0) 7711 187708 URL: www.ticketingconsultancy.com http://www.linkedin.com/pub/john-‐pinchbeck/a/238/483