SM Resume - Sole Source Design

SM Resume - Sole Source Design

{ SUSAN MACCARGAR Sole Source Design } S S U S le AN P E M S o A so : 7 AT u so le 04 IV rc CC E le so .5 D e AR so u 0 E D S r 2 e GA u ce . rc @...

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{ SUSAN MACCARGAR Sole Source Design }

S S

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S le AN P E M S o A so : 7 AT u so le 04 IV rc CC E le so .5 D e AR so u 0 E D S r 2 e GA u ce . rc @ 9 IGN s ig R ed c 24 n e a 8 CR

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understand the value of design.

LESSON

#1

{ BULLDOG MARKETING LESSONS to live by }

d

Design Philosophy

Sole Source is superb.

CLIENT

#1

{ CLIENTS are saying }

Cathy Paine :: Investing With Insight: Fast, accurate and an excellent communicator. Sole Source gets it right the first time! Here is a designer who is proactive, can think for themselves and problem-solve and has a strong, clean, modern aesthetic.

Design Goal

I have found that the goal for every project is the same. To create value through superior dedication to customer needs.

The key to delivering this is to communicate and distinguish products and services uniquely and effectively. The right typography. The perfect environment. The relevant message. The simple layout. The right application. The award-winning content. Sole Source Design has the experience, the drive and the knowledge to help your business make advertising and brand solutions work across all media.

s

LESSON

#2

s

simple and relevant design rules!

d

Good Design

Take the bulldog approach. Why is good design an important part of your business? Because it sells. It

evokes. It communicates. It screams "call to action" and makes customers loyal. Because design with "BITE" gets you noticed. It helps you effectively build your identity or leave your mark — leaving behind valuable opportunities to grow your business. It's important to be concrete, relevant and simple. Memorable and trustworthy. Design plays the essential role of tying all of these elements together to build and communicate your brand and the extensions of your brand— consistently and cohesively.

s

LESSON

#3

s

don’t sit on the porch. be extreme. Extreme Marketing = Extreme Results. :: Your marketing sucks, Mark Stevens

d

Design Work

An excellent outcome!

CLIENT

#2

{ CLIENTS are saying }

David Linke :: EdAlliance: Great service, very responsive and an excellent outcome!

Print Web Book Design Promotions Identity

LESSON

#4

{ WORK }

good design is good business.

Tom Watson, Former Chairman, IBM :: Designing Brand Identity, Alina Wheeler

Print Web Book Design Promotions Identity :: ettain

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Living Choices Media Campaign Presentation

:: RolloverSystems Good Mortgage Email Campaign

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Identity Package Capabilities Brochure

:: The Madison Groups Identity Package Site Design

Print Web Book Design Promotions Identity :: Design Imagery Identity Package Catalog Design

:: Vidata

Identity Package

Print Web Book Design Promotions Identity :: Antique Vintage Watches Identity Package

A N T I Q U E V I N TA G E WAT C H E S W W W. A N T I Q U E V I N TAG E WATC H E S . CO M

:: Crimson Addict Identity Package Site Design

Design Experience

This is absolutely perfect. It is exactly what I wanted.

CLIENT

#3

{ CLIENTS are saying }

Randy Gregg :: CPR: I don’t how it happened. I am not sure what led to the decision. But I am delighted that out of all of the options I found Sole Source. Susan, you have done the best job of understanding my intent and translating it into product I have found. Oh my gosh, this is wonderful.

S U S A N

M A C C A R G A R

Understanding the value of design

::

W O R K

E X P E R I E N C E

/ S O L E S O U R C E D E S I G N / Charlotte, N.C FREELANCE DESIGN 7/07 - present // Freelance design consulting services. Provide leadership in business development, marketing and design for a diverse client list including EdAlliance, Investing With Insight, Corporate Performance Resources, Vidata, Mid-Gulf, Ross Klein Capital Management and Red Bow.

::

C O N T A C T

p : 704.502.9248 808 Montford Drive Charlotte, NC 28209 solesourcedesign.com

/ R O L L O V E R S Y S T E M S / Charlotte, N.C VP COMMUNICATIONS/CREATIVE DIRECTOR 7/03 - 7/07 // Developed, produced and executed company's consumer and business positioning and communication strategy. Designed brand look and feel, wrote content, and targeted specific media and trade events. Orchestrated trade event presence-scheduling, collateral, ads, booth design and special promotions. Created and executed consumer-targeted database marketing campaigns. Made start-up company well known in retirement industry.

::

/ E C M S A D V E R T I S I N G / Huntersville, N.C DESIGN DIRECTOR 8/01 - 7/03 // Concept development and production of print, web and multimedia design. Position involved leading efforts in client service, project management, art direction and design to achieve consistency in brand, web, and interactive projects. Goals were to increase brand awareness, client sales and industry leadership.

2006-Present

/ E T T A I N / Charlotte, N.C SENIOR GRAPHIC DESIGNER 9/00 - 8/01 // Creative consulting, brand identity conception, marketing collateral and website design. Position involved working with business development, project management, information architects and developers throughout creative process to achieve a successful product and experience for a diverse list of clients.

1994-1996

/ L E N D I N G T R E E / Charlotte, N.C GRAPHIC DESIGNER 12/99 - 9/00 // Revolutionized the print collateral efforts for internet company’s look and brand identity. Involved collaboration with the creative director and marketing department to develop consistency between print and web design. Expertise involved working with multiple departments and external vendors to efficiently execute print work while managing and maintaining all brand guidelines.

1990-1994

/ E R N S T & Y O U N G / Charlotte, N.C SENIOR GRAPHIC DESIGNER 9/97 - 12/99 // Designed high-level corporate marketing materials/presentations and advertising for a variety of national and local clients. Position involved consulting with clients and design team and providing art direction to execute projects from start to finish.

1998-1999

/ C O M P A S S G R O U P / Charlotte, N.C PROPOSAL COORDINATOR 12/95 - 9/97 // Designed custom proposal packages for a national sales force. Position involved working under tight deadlines, researching clients and implementing current event information along with continuous development of the department’s processes and goals. / P O W E R H O U S E C O L O R / Charlotte, N.C CUSTOMER SERVICE/SALES 7/94 - 10/95 // Project estimating, billing and client relationship management. Sales position involved outside business development with heavy concentration on prospect research and client relations within the Charlotte market. Samples of work available at solesourcedesign.com

E X P E R T I S E

QuarkXPress, CS3 Photoshop, Illustrator , InDesign, Microsoft Office Additional Experience: Director, Premiere, Dreamweaver

::

A C T I V I T I E S

American Writers & Artists Inc.

2000-2001 AIGA (American Institute of Graphic Arts)

1995-1996/1998-2000 CSCA (Charlotte Society of Communicating Arts)

Mint Museum Member/Young Affiliates

1995-1996 Charlotte Club of Printing House Craftsmen

::

E D U C A T I O N

University of North Carolina at Charlotte Bachelor of Fine Arts Degree (Cum Laude) Concentration in Graphic Design HONORS: Phi Kappa Phi National Honor Society

1995 Graphic Arts Sales Foundation (43 hours of completion involving industry practices)

Dreamweaver Introduction Interactive Fun Flash Introduction CPCC (Central Piedmont Community College)

2001 Director Interactive Fun