The Kindle - Kellogg School of Management

The Kindle - Kellogg School of Management

 TheKindle ‘„‡”–Ǥ”ƒ›ƒ† ƒ‹‡†‡Ž•‘ ƒ”…ŠʹͲͳͲ  Š‹•‹•–Š‡‘•–‹’‘”–ƒ––Š‹‰™‡ǯ˜‡‡˜‡”†‘‡Ǥ –ǯ••‘ƒ„‹–‹‘—•–‘–ƒ‡ •‘‡–Š‹...

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TheKindle ‘„‡”–Ǥ”ƒ›ƒ† ƒ‹‡†‡Ž•‘ ƒ”…ŠʹͲͳͲ 

Š‹•‹•–Š‡‘•–‹’‘”–ƒ––Š‹‰™‡ǯ˜‡‡˜‡”†‘‡Ǥ –ǯ••‘ƒ„‹–‹‘—•–‘–ƒ‡ •‘‡–Š‹‰ƒ•Š‹‰ŠŽ›‡˜‘Ž˜‡†ƒ•–Š‡„‘‘ƒ†‹’”‘˜‡‘‹–Ǥ†ƒ›„‡‡˜‡…Šƒ‰‡ –Š‡™ƒ›’‡‘’Ž‡”‡ƒ†Ǥ Ǧ ‡ˆˆ‡œ‘•ǡǡƒœ‘Ǥ…‘ͳ

  ‘‘•ƒ”‡–‹‡…‘•—‹‰ǤŠ‡›ǯ”‡‹˜‘Ž˜‡†ƒ†–Š‡›”‡“—‹”‡ˆ‘…—•ǤŠ‡› ƒƒ‰‡†ǡ—–‹Ž”‡…‡–Ž›ǡ–‘‡•…ƒ’‡–Š‡ˆ—ŽŽ‹’ƒ…–‘ˆ–Š‡‹ˆ‘”ƒ–‹‘ƒ‰‡ǡ•–ƒ›‹‰Dz–Š‡ Žƒ•–„ƒ•–‹‘‘ˆƒƒŽ‘‰ǡdzƒ……‘”†‹‰–‘ ‡ˆˆ‡œ‘•ǡƒœ‘ǯ•Ǥ—–‘™ƒ†ƒ›•ǡŒ—•–ƒ• •—”‡Ž›ƒ•‹…‡…”‡ƒ‡Ž–•ǡ…‘–‡–†‹‰‹–‹œ‡•ǡƒ†‡˜‡–Š‡„‘‘‹•„‡‰‹‹‰–‘ˆ‹† ‹–•’Žƒ…‡‹–Š‡†‹‰‹–ƒŽ”‡˜‘Ž—–‹‘ǤŠ‡–”ƒ•ˆ‘”ƒ–‹‘–‘†‹‰‹–ƒŽǡ•–‹ŽŽ‹’”‘‰”‡••ǡ™‹ŽŽ ›‹‡Ž†‰”‡ƒ–…‘•–•ƒ˜‹‰•Ǥ—–‘”‡‹’‘”–ƒ–ǡ†‹‰‹–‹œƒ–‹‘…ƒ‹…”‡ƒ•‡–Š‡˜ƒŽ—‡‘ˆ –Š‡„‘‘ǡƒ•†‹‰‹–ƒŽ…‘–‡–‹•‘”‡‡ƒ•‹Ž›•‡ƒ”…Š‡†ǡŽ‹‡†–‘ǡƒ†•–‘”‡†Ǥ‘‘ †‹‰‹–‹œƒ–‹‘Šƒ•…”‡ƒ–‡†–™‘…‘’Ž‡‡–ƒ”›ƒ”‡–•ǣ‘‡ˆ‘”…‘–‡–ǡ‡‘‘•ǡƒ† ‘‡ˆ‘”†‡˜‹…‡•ǡ‡‡ƒ†‡”•Ǥƒœ‘™ƒ•–”›‹‰–‘…ƒ’–—”‡„‘–Šƒ”‡–•Ǥ  

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 ‹…Šƒ‡ŽǤ ƒ”–‹˜‡–‡†–Š‡†‹‰‹–ƒŽ„‘‘ȋ‡‘‘Ȍ‹ͳͻ͹ͳǡ‹™Šƒ–Žƒ–‡”„‡…ƒ‡ ”‘Œ‡…– —–‡„‡”‰ǤŠ‡’”‘Œ‡…–ǯ•‹••‹‘™ƒ•Dz–‘‡…‘—”ƒ‰‡–Š‡…”‡ƒ–‹‘ƒ† †‹•–”‹„—–‹‘‘ˆ‡‘‘•Ǥdz ƒ”–„‡Ž‹‡˜‡†–Š‡…‘’—–‡”Šƒ†’‘–‡–‹ƒŽ„‡›‘† …‘’—–ƒ–‹‘ǡ‹†ƒ–ƒ•–‘”ƒ‰‡ƒ†ƒƒ‰‡‡–Ǥ‡…—”‹‰–‹‡‘ƒ̈́ͳͲͲǡͲͲͲ‡”‘š ‹‰ƒƒ‹ˆ”ƒ‡…‘’—–‡”ǡ ƒ”––›’‡†ƒ…‘’›‘ˆ–Š‡‡…Žƒ”ƒ–‹‘‘ˆ †‡’‡†‡…‡ǡ–Š‡ˆ‹”•–‡‘‘Ǥ ––‘‘‡‹‰Š–‡‡›‡ƒ”•–‘†‹‰‹–‹œ‡–Š‡ˆ‹”•––‡’—„Ž‹… †‘ƒ‹‡‘‘•ǡ„—–„›ͳͻͻ͹ǡ–Š‡”‡™‡”‡ͳǡͲͲͲǡƒ†„›ʹͲͲͻǡ–Š‡”‡™‡”‡͵ͲǡͲͲͲǤʹ ‡‘‘•ǡŠ‘™‡˜‡”ǡ”‡ƒ‹‡†•…ƒ”…‡ǣ–Š‡›…‘—Ž†ǯ–‡˜‡„‡”‡ƒ†‘ƒ—–‹Žͳͻͻ͵Ǥ ‹–‹ƒŽŽ›ǡ‡‘‘•™‡”‡™”‹––‡ˆ‘”Š‹‰ŠŽ›•’‡…‹ƒŽ‹œ‡†ƒ”‡ƒ•Ǣ‹†‡‡†ǡƒ›™‡”‡Ž‹––Ž‡ ‘”‡–Šƒ–‡…Š‹…ƒŽƒ—ƒŽ•Ǥ—–„›ʹͲͲͳǡ„ƒ•‹…ƒŽŽ›‡˜‡”›ƒŒ‘”’—„Ž‹•Š‹‰Š‘—•‡ ™ƒ•…”‡ƒ–‹‰ƒ†•‡ŽŽ‹‰‡‘‘•–Šƒ–™‡”‡”‡ƒ†‘‡‡ƒ†‡”•ǡŠƒ†ǦŠ‡Ž†…‘’—–‡”• ™‹–Š’”‘‹‡–•…”‡‡•—•‡†–‘”‡ƒ††‹‰‹–ƒŽ…‘–‡–Ǥ›–Š‡ǡ‡‡ƒ†‡”•™‡”‡ •—ˆˆ‹…‹‡–Ž›…ƒ’ƒ„Ž‡ǡƒ††‹‰‹–ƒŽ’‹”ƒ…›Šƒ†™”‘—‰Š–Šƒ˜‘…‘–Š‡—•‹…‹†—•–”›Ǥ —„Ž‹•Š‡”•”‡ƒŽ‹œ‡†–Šƒ–‹ˆ–Š‡›†‹†̵–’”‘†—…‡‡‡ƒ†‡”…‘–‡–ǡ’‹”ƒ–‡•™‘—Ž†Ǥ  Š‡ˆ‹”•–‡‡ƒ†‡”•ǦǦǦ–Š‡‘…‡–‡‘‘„›—˜‘‡†‹ƒƒ†–Š‡‘ˆ–‘‘„›‘ˆ–‘‘ ”‡••ǦǦǦ™‡”‡”‡Ž‡ƒ•‡†‹ͳͻͻͺǤŠ‡›™‡”‡”‡Ž‡ƒ•‡†–‘‘‡ƒ”Ž›ǣ–Š‡›™‡”‡‘˜‡ŽǢ–Š‡›  ͳ‹–‡†‹–‡˜‡‡˜›ǡDzŠ‡ —–—”‡‘ˆ‡ƒ†‹‰ǡdzNewsweekǡ‘˜‡„‡”ͳͺǡʹͲͲ͹Ǥ ʹƒ•‡†‘”‘Œ‡…– —–‡„‡”‰•–ƒ–‹•–‹…•ƒ– Š––’ǣȀȀ™™™Ǥ‰—–‡„‡”‰‡™•Ǥ‘”‰Ȁ•–ƒ–‹•–‹…•ȀǤ  ƒ‰‡ȁͳ 

 ‹’”‡••‡†–‡…Š…”‹–‹…•Ǣƒ†–Š‡›ˆŽ‘’’‡†ǤŠ‡›•‹’Ž›†‹†ǯ–„‡––‡”–Š‡‹…—„‡– –‡…Š‘Ž‘‰›ǡ–Š‡„‘‘ǤŠ‡‘…‡–ƒ†‘ˆ–‘‘™‡”‡‡š’‡•‹˜‡ȋ̈́Ͷͻͻƒ†̈́ͷͻͻǤͻͷǡ ”‡•’‡…–‹˜‡Ž›Ȍǡƒ†–Š‡›™‡”‡Š‡ƒ˜›ȋͳǤͷƒ†ʹǤͻ’‘—†•ȌǤ‘–Š‡‹”…”‡†‹–ǡ–Š‘—‰Šǡ–Š‡ †‡˜‹…‡•Šƒ††‡…‡–‡‘”‹‡•ǣ–Š‡‘…‡–Šƒ†Ͷƒ†–Š‡‘ˆ–‘‘Šƒ†ͺǡ ‡‘—‰Š–‘•–‘”‡ͳͲƒ†ʹͲ„‘‘•ǡ”‡•’‡…–‹˜‡Ž›Ǥ—–ˆ‹ŽŽ‹‰–Š‹•‡‘”›ǡ‹Ǥ‡ǤǡŽ‘ƒ†‹‰ „‘‘•‘–‘–Š‡†‡˜‹…‡•ǡ™ƒ•†‹ˆˆ‹…—Ž–Ǥ‘ˆ–‘‘Šƒ†ƒ‹–‡”ƒŽ͵͵Ǥ͸„’•‘†‡ǡ•‘ —•‡”•…‘—Ž††‘™Ž‘ƒ†„‘‘•™‹–Š‘—–ƒ…‘’—–‡”ǡ„—––Š‡’”‘…‡••ǦǦǦŽ‘‰‰‹‰Ǧ‘ǡ ˆ‹†‹‰ƒ†•‡Ž‡…–‹‰ƒ„‘‘ǡƒ††‘™Ž‘ƒ†‹‰‹–ǦǦǦ™ƒ•…Ž—•›ƒ†‡””‘”Ǧ’”‘‡Ǥ ‘ƒ†‹‰„‘‘•‘–Š‡‘…‡–”‡“—‹”‡†ƒ…‘’—–‡”Ǣ—•‡”•„‘—‰Š–„‘‘•ˆ”‘–Š‡ ƒ”‡•Ƭ‘„Ž‡ȋƬȌ™‡„•‹–‡ȋ‹‹–‹ƒŽ‘ˆˆ‡”‹‰ǣͷʹͶ–‹–Ž‡•Ȍǡ„—–”ƒ–Š‡”–Šƒ ‹‡†‹ƒ–‡Ž›†‘™Ž‘ƒ†–Š‡„‘‘•–Š‡›„‘—‰Š–ǡ—•‡”•Šƒ†–‘™ƒ‹–•‡˜‡”ƒŽŠ‘—”•ˆ‘” ƒ‡ƒ‹Ž™‹–Šƒ†‘™Ž‘ƒ†Ž‹ˆ”‘ƬǤ͵Š‡„‘‘•‡ŽŽ‡”…Šƒ”‰‡†ƒ’”‡‹—ˆ‘” –Š‡•‡”˜‹…‡ǣŠƒ”†…‘˜‡”„‘‘•ǡ•‘Ž†ˆ‘”̈́ͳ͸‹•–‘”‡•ǡ…‘•–̈́ʹͲ‘–Š‡‘…‡–Ǥ—– ‘•–•‹‰‹ˆ‹…ƒ–ǡ–Š‡•‡†‡˜‹…‡•ƒ†‡”‡ƒ†‹‰—…‘ˆ‘”–ƒ„Ž‡ǣ–Š‡›Šƒ†•…”‡‡•ǡ ™Š‹…ŠˆŽ‹…‡”ƒ†‡š’”‡••Ž‡––‡”•‹ˆ—œœ›’‹š‡Ž•”ƒ–Š‡”–Šƒ…Ž‡ƒ”‡†‰‡•ǡ™Š‹…Šƒ‡ –Š‡Šƒ”†‘–Š‡‡›‡•Ǥ  …”‡‡‡›‡•–”ƒ‹…”‹’’Ž‡†–Š‡‡‡ƒ†‡”‹†—•–”›—–‹Ž–Š‡ƒ†˜‡–‘ˆ Ǥ ǡ †‡•…”‹„‡†ƒ•Dz‡Ž‡…–”‘‹…’ƒ’‡”ǡdz™ƒ•†‡˜‡Ž‘’‡†„›–Š‡ ‘”’‘”ƒ–‹‘ˆ‘—†‡†„›  ”‡•‡ƒ”…Š‡” ‘•‡’Š ƒ…‘„•‘‹ͳͻͻ͹ǤŠ‡…‘’ƒ›‡š’Žƒ‹‡†–Š‡…‘…‡’–ƒ• ˆ‘ŽŽ‘™•ǣ  Š‡’”‹…‹’ƒŽ…‘’‘‡–•‘ˆ‡Ž‡…–”‘‹…‹ƒ”‡‹ŽŽ‹‘•‘ˆ–‹›‹…”‘…ƒ’•—Ž‡•ǡƒ„‘—– –Š‡†‹ƒ‡–‡”‘ˆƒŠ—ƒŠƒ‹”Ǥ ‘‡‹…ƒ”ƒ–‹‘ǡ‡ƒ…Š‹…”‘…ƒ’•—Ž‡…‘–ƒ‹• ’‘•‹–‹˜‡Ž›…Šƒ”‰‡†™Š‹–‡’ƒ”–‹…Ž‡•ƒ†‡‰ƒ–‹˜‡Ž›…Šƒ”‰‡†„Žƒ…’ƒ”–‹…Ž‡••—•’‡†‡† ‹ƒ…Ž‡ƒ”ˆŽ—‹†ǤŠ‡ƒ‡‰ƒ–‹˜‡‡Ž‡…–”‹…ˆ‹‡Ž†‹•ƒ’’Ž‹‡†ǡ–Š‡™Š‹–‡’ƒ”–‹…Ž‡•‘˜‡–‘ –Š‡–‘’‘ˆ–Š‡‹…”‘…ƒ’•—Ž‡™Š‡”‡–Š‡›„‡…‘‡˜‹•‹„Ž‡–‘–Š‡—•‡”ǤŠ‹•ƒ‡•–Š‡ •—”ˆƒ…‡ƒ’’‡ƒ”™Š‹–‡ƒ––Šƒ–•’‘–Ǥ––Š‡•ƒ‡–‹‡ǡƒ‘’’‘•‹–‡‡Ž‡…–”‹…ˆ‹‡Ž†’—ŽŽ• –Š‡„Žƒ…’ƒ”–‹…Ž‡•–‘–Š‡„‘––‘‘ˆ–Š‡‹…”‘…ƒ’•—Ž‡•™Š‡”‡–Š‡›ƒ”‡Š‹††‡Ǥ› ”‡˜‡”•‹‰–Š‹•’”‘…‡••ǡ–Š‡„Žƒ…’ƒ”–‹…Ž‡•ƒ’’‡ƒ”ƒ––Š‡–‘’‘ˆ–Š‡…ƒ’•—Ž‡ǡ™Š‹…Š‘™ ƒ‡•–Š‡•—”ˆƒ…‡ƒ’’‡ƒ”†ƒ”ƒ––Šƒ–•’‘–ǤͶ 



 ͵ ƒ…‘„‡‹•„‡”‰ǡDz  ƒ˜‡‡ƒ†–Š‡ —–—”‡Ǥ–†‹‡”Ǥ ƒƒš‹Ǥ–Š‡ ‘ŠǤ‹–Š› Ž‡…–”‘‹…‘‘ǡdzSlateǡƒ›ͺǡͳͻͻͻǤ ͶŠ––’ǣȀȀ™™™Ǥ‡‹Ǥ…‘Ȁ–‡…Š‘Ž‘‰›ȀŠ‘™‹–™‘”•ǤŠ–ŽǤ ƒ‰‡ȁʹ 

  ƒ–Š‡”–Šƒ‡‹–Ž‹‰Š–ǡ •…”‡‡•”‡ˆŽ‡…–‹–ǡ™Š‹…Š‡ƒ•–Š‡›ƒ”‡ƒ•‡ƒ•›‘–Š‡ ‡›‡•ƒ•’ƒ’‡”Ǥ —”–Š‡”ǡ–Š‡‹…”‘…ƒ’•—Ž‡•”‡ƒ‹•–ƒ–‹…ǡ‹Ǥ‡Ǥǡ–Š‡•…”‡‡Š‘Ž†•‹–• ‹ƒ‰‡ǡ™Š‡–Š‡”‡‹•‘…—””‡–Ǥ• †‹•’Žƒ›•‘Ž›—•‡’‘™‡”–‘Dz–—”’ƒ‰‡•ǡdz ‘––‘†‹•’Žƒ›–Š‡ǡ–Š‡›ƒ”‡˜‡”›‡ˆˆ‹…‹‡–Ǥ  ”‡ƒ–‹‰ƒ •…”‡‡‹•ƒ–Š”‡‡Ǧ•–‡’’”‘…‡••Ǥ ‹”•–ǡ‹ƒ„”‹†‰‡ǡƒ••ƒ…Š—•‡––•ǡ  ‘”’‘”ƒ–‹‘…”‡ƒ–‡•–Š‡…Šƒ”‰‡†‹…”‘…ƒ’•—Ž‡•‹–‘ƒ•Ž—””›…ƒŽŽ‡†‹œ’Ž‡šǢ •‡…‘†ǡ–Š‡›Žƒ›‡”–Š‡•Ž—””›‹–‘ˆ‹Ž•‹ƒ™‡•–‡”ƒ••ƒ…Š—•‡––•’Žƒ–Ǣƒ†Žƒ•–ǡ –Š‡›•Š‹’–Š‡ˆ‹Ž•–‘ƒ‹™ƒǡ™Š‡”‡ ǯ•’ƒ”‡–…‘’ƒ›ǡ”‹‡‹‡™ –‡”ƒ–‹‘ƒŽǡƒ––ƒ…Š‡•–Š‡–‘ƒ‡Ž‡…–”‘‹…‰”‹†ǡ™Š‹…Š…‘–”‘Ž•–Š‡„Žƒ…ƒ† ™Š‹–‡’ƒ”–‹…Ž‡•™‹–Š‹–Š‡‹…”‘…ƒ’•—Ž‡•Ǥͷ  ‹–‹ƒŽŽ›ǡ –”‹‡†–‘…”‡ƒ–‡‹–•‘™‡‡ƒ†‡”ǡƒ’”‘Œ‡…– ƒ…‘„•‘…‘‹‡†–Š‡ƒ•– ‘‘Ǥ‡–ǡ‹ʹͲͲͲǡˆ‘ŽŽ‘™‹‰–Š‡†‘–Ǧ…‘”‡–”‡…Š‡–ǡ …Šƒ‰‡†–ƒ…ǣ”ƒ–Š‡” –Šƒ’—”•—‡–Š‡ƒ•–‘‘ǡ–Š‡›…Š‘•‡–‘…‡†‡–Š‡‡‡ƒ†‡”ƒ”‡––‘‰‹ƒ–•Ž‹‡ ‘›ƒ†Š‹ŽŽ‹’•ǡƒ†‹•–‡ƒ†ˆ‘…—•‘–Š‡‡‡ƒ†‡”ǯ•‡›‡Ž‡‡–ǡ–Š‡•…”‡‡Ǥ Dz ƒ‰‹‡›‘—ǯ”‡—–”ƒ™‡‡–ǡdz—••‹Ž…‘šǡ ǯ••ƒ‹†ǤDzŠ‡…‘Žƒ‹†—•–”›‹• ƒŽ”‡ƒ†›—’ƒ†”—‹‰ǤŠ‡”‡ǯ•‘™ƒ››‘—ǯ”‡‰‘‹‰–‘ƒ‡›‘—”‘™†‹‡–…‘Žƒ ƒ†…‘’‡–‡Š‡ƒ†–‘Š‡ƒ†Ǥ‘™Šƒ–†‘›‘—†‘ǫ‘—•‡ŽŽ–Š‡‹‰”‡†‹‡–Ǥdz͸   ǯ••–”ƒ–‡‰›™‘”‡†Ǥ ʹͲͲͶǡ‘›„‘—‰Š– •…”‡‡•–‘…”‡ƒ–‡‹–•‹„”‡ ‡‡ƒ†‡”Ǣ‹ʹͲͲ͸ǡ‹‡š‡…Š‘Ž‘‰‹‡•ƒ† ‹‡†‹†•‘–‘…”‡ƒ–‡–Š‡‹‹ƒ†ƒ†–Š‡ ƒŽ‹ʹǡ”‡•’‡…–‹˜‡Ž›ǤŠ‡•‡‡‡ƒ†‡”•‡š’‡”‹‡…‡†Ž‹‹–‡†•—……‡••ǡ„—–‹ʹͲͲ͸ ‘›”‡Ž‡ƒ•‡†ƒ„Ž‘…„—•–‡”ǡ–Š‡‘›‡ƒ†‡”ǦͷͲͲǤŠ‡ǦͷͲͲ„‘ƒ•–‡†ƒ͸Ǧ ‹…Š •…”‡‡ǡ™Š‹…Š…‘—Ž††‹•’Žƒ›—’–‘ˆ‘—”•Šƒ†‡•‘ˆ‰”‡›Ǥ –Šƒ†͸ͶǦǦǦͳ͸Ͳ „‘‘•ǦǦǦ‘ˆ‡‘”›ǡƒ†ƒ•Ž‘–ˆ‘”ƒ‡š–‡”ƒŽ‡‘”›…ƒ”†Ǥ –Šƒ†ƒ‹–Š‹—Ǧ‹‘ „ƒ––‡”›ǡ™Š‹…Š…‘—Ž†Dz–—”dz—’–‘͹ǡͷͲͲ’ƒ‰‡•’‡”…Šƒ”‰‡Ǥ –™‡‹‰Š‡†ƒŽ‹––Ž‡‘˜‡” ŠƒŽˆƒ’‘—†Ǥ —”–Š‡”ǡ‘›Žƒ—…Š‡†ƒͳͲǡͲͲͲ–‹–Ž‡‘Ž‹‡„‘‘•–‘”‡ǡ–Š‡ ‡‘‘•–‘”‡ǡ™‹–Š’”‹…‡•ʹͲǦʹͷΨ„‡Ž‘™–Š‘•‡‘ˆ’”‹–‡†Ǧ„‘‘•Ǥ•‡”•†‘™Ž‘ƒ†‡† „‘‘•ˆ”‘–Š‡‡‘‘•–‘”‡–‘–Š‡‹”…‘’—–‡”•ǡƒ†–Š‡—’Ž‘ƒ†‡†–Š‡–‘–Š‡ †‡˜‹…‡˜‹ƒǤ‘›ǯ•‡‘‘•™‡”‡’—„Ž‹•Š‡†‹ƒ’”‘’”‹‡–ƒ”›ˆ‘”ƒ–ǡ‡ǡ™Š‹…Š ‘Ž›–Š‡ǦͷͲͲ…‘—Ž†‘’‡ǡ„—––Š‡†‡˜‹…‡…‘—Ž†ƒŽ•‘‘’‡…”‘„ƒ– ˆ‹Ž‡•Ǥ͹  

 ͷ‹…Š‘Ž•‘ƒ‡”ǡDz‡™ƒ‰‡Ǥƒ–Š‡‹†Ž‡‡ƒŽŽ› ’”‘˜‡‘–Š‡‘‘ǫ̶New Yorker,—‰—•–͵ǡʹͲͲͻǤ ͸IbidǤ ͹ƒ”„›„™ƒ†ǡDz‘›‡ƒ†‡”‡–ƒ‹Ž•ƒ†‹…•ǡdzEndgadgetǡ ƒ—ƒ”›͸ǡʹͲͲ͸Ǥ ƒ‰‡ȁ͵ 



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BriefCompanyHistoryͺ  ‡ƒ––Ž‡ǡƒ•Š‹‰–‘ǡ‹ͳͻͻͶǡ ‡ˆˆ”‡›‡œ‘•ˆ‘—†‡†‘Ž‹‡„‘‘•–‘”‡ ƒœ‘Ǥ…‘ǤƒŽ‡•ǡ‹‹–‹ƒŽŽ›”‡•–”‹…–‡†–‘„‘‘•ǡ•‘‘‡š’ƒ†‡†–‘‘–Š‡”‡†‹ƒǦǦǦ •ǡ•ǡƒ†•‘ˆ–™ƒ”‡ǦǦǦƒ†–Š‡–‘ƒ™‹†‡”…Žƒ••‘ˆ•—†”‹‡•ǦǦǦ‡Ž‡…–”‘‹…•ǡ–‘›•ǡ ƒ’’ƒ”‡ŽǡŠ‘‡ƒ’’Ž‹ƒ…‡•ǡ–‘‘Ž•ǡƒ†‘”‡Ǥ›ʹͲͲͻǡ–Š‡…‘’ƒ›™ƒ•–Š‡†‘‹ƒ– ‘Ž‹‡”‡–ƒ‹Ž‡”ǡ™‹–Š̈́ʹͶǤͷ„‹ŽŽ‹‘‹”‡˜‡—‡ƒ†̈́ͳǤͳ͵„‹ŽŽ‹‘‹‘’‡”ƒ–‹‰‹…‘‡ ȋExhibit1ȌǤ•–Š‡—„‡”‘ˆ…—•–‘‡”•‰”‡™ǡ•‘†‹†–Š‡•ƒŽ‡•’‡”…—•–‘‡” ȋExhibit2ȌǤ  ƒœ‘…‘’‡–‡†‘’”‘†—…–•‡Ž‡…–‹‘ǡ…‘˜‡‹‡…‡ǡƒ†’”‹…‡Ǥƒ–Š‡”–Šƒ„—› ‡š’‡•‹˜‡”‡–ƒ‹Ž’”‘’‡”–‹‡•ǡƒœ‘†‹•–”‹„—–‡†„‘‘•ˆ”‘Žƒ”‰‡ǡŠ‹‰ŠŽ›Ǧƒ—–‘ƒ–‡† ™ƒ”‡Š‘—•‡•„—‹Ž–‘…Š‡ƒ’Žƒ†Ǥ –•†‹•–”‹„—–‹‘‡–™‘”‡ƒ„Ž‡†ƒœ‘–‘ˆ—Žˆ‹ŽŽ ‘•–‘”†‡”•“—‹…Ž›ƒ†ƒ–Ž‘™…‘•–ȋ—•‹‰Žƒ†ˆ”‡‹‰Š–ȌǤ‹–Šƒ’Ž‡™ƒ”‡Š‘—•‡ …ƒ’ƒ…‹–›ǡƒœ‘…‘—Ž†•‡ŽŽ‹ŽŽ‹‘•‘ˆ„‘‘–‹–Ž‡•™Š‡”‡ƒ•‡˜‡–Š‡Žƒ”‰‡•–„”‹…Ǧ ƒ†Ǧ‘”–ƒ”„‘‘•–‘”‡•…ƒ””‹‡†Ž‡••–ŠƒʹͲͲǡͲͲͲ–‹–Ž‡•ǤŽ‘‰™‹–ŠŽ‘™’”‹…‡•ƒ† †‹˜‡”•‡•‡Ž‡…–‹‘ǡƒœ‘‘ˆˆ‡”‡†”‡…‘‡†ƒ–‹‘•ƒ†‡ˆˆ‹…‹‡–…—•–‘‡”•‡”˜‹…‡Ǥ ͳͻͻͻǡƒœ‘‹–”‘†—…‡†DzͳǦ…Ž‹…dz™Š‹…Šǡƒ•–Š‡ƒ‡•—‰‰‡•–•ǡ‡Ž‹‹ƒ–‡†–Š‡ ’ƒ›‡–ˆ‘”ƒ†•‹’Ž‹ˆ‹‡†’”‘†—…–’—”…Šƒ•‹‰–‘ƒ•‹‰Ž‡‘—•‡…Ž‹…Ǥƒœ‘ ’‡”•‘ƒŽ‹œ‡†–Š‡•‹–‡–‘„—‹Ž†™Šƒ–ƒ‘—–‡†–‘ƒ—‹“—‡•–‘”‡ˆ”‘–ˆ‘”‡ƒ…Š …—•–‘‡”Ǥ‡œ‘••–”‡••‡†…—•–‘‡”‹–‹ƒ…›ǣDz –ǯ•Œ—•–Ž‹‡‹–”ƒ†‹–‹‘ƒŽ”‡–ƒ‹ŽǤ ˆƒ •ƒŽŽǦ–‘™‡”…Šƒ–‘™•›‘—”–ƒ•–‡•ǡŠ‡…‘—Ž†–‡ŽŽ›‘—‹ˆ•‘‡–Š‹‰‹–‡”‡•–‹‰ …ƒ‡‹ƒ†Š‡•—•’‡…–‡†›‘—‹‰Š–™ƒ–‹–ǤdzͻŠ—•ǡ–Š‡•‹–‡†‹•’Žƒ›‡†’”‘‹‡– ’‡”•‘ƒŽ‡••ƒ‰‡•ƒ†‹†‡–‹ˆ‹‡†…‘’Ž‡‡–ƒ”›‰‘‘†•–Šƒ–™‡”‡‘ˆˆ‡”‡†–‘ …—•–‘‡”•ƒ•–Š‡›™‡”‡•Š‘’’‹‰Ǥ—’’‘”–‹‰…—•–‘‡”’”‘†—…–•‡Ž‡…–‹‘™‡”‡ Š‘‡•–…—•–‘‡””‡˜‹‡™•Ǥ—„Ž‹•Š‡”•ƒ†ƒ—–Š‘”•’”‡••—”‡†ƒœ‘–‘…—”–ƒ‹Ž ‡‰ƒ–‹˜‡…‘‡–•ǡ„—–ƒœ‘”‡•‹•–‡†ǤDz‡™ƒ––‘ƒ‡‡˜‡”›„‘‘ƒ˜ƒ‹Žƒ„Ž‡ǡdz ‡œ‘•‡š’Žƒ‹‡†ǡDz–Š‡‰‘‘†ǡ–Š‡„ƒ†ǡƒ†–Š‡—‰Ž›ǤŠ‡›‘—ǯ”‡†‘‹‰–Šƒ–ǡ›‘— ƒ…–—ƒŽŽ›Šƒ˜‡ƒ‘„Ž‹‰ƒ–‹‘‹ˆ›‘—ǯ”‡‰‘‹‰–‘ƒ‡–Š‡•Š‘’’‹‰‡˜‹”‘‡–‘‡ –Šƒ–ǯ•ƒ…–—ƒŽŽ›…‘†—…‹˜‡–‘•Š‘’’‹‰–‘Ž‡––”—–ŠŽ‘‘•‡ǤdzͳͲ  ƒœ‘˜‹‡™‡†ˆ—Žˆ‹ŽŽ‡–ƒ•ƒ…‡–”ƒŽ†”‹˜‡”‘ˆ–Š‡…—•–‘‡”‡š’‡”‹‡…‡Ǥ‘ …‘–”‘Ž–Š‡…—•–‘‡”‡š’‡”‹‡…‡ǡ‹–ƒƒ‰‡†‹–•‘™‹˜‡–‘”›ƒ†ˆ—Žˆ‹ŽŽ‡– –Š”‘—‰Šƒ‡–™‘”‘ˆˆ—Žˆ‹ŽŽ‡–…‡–‡”•„—‹Ž–ƒ–ƒ…‘•–‘ˆŠ—†”‡†•‘ˆ‹ŽŽ‹‘•‘ˆ  ͺ ‘”ƒ‘”‡†‡–ƒ‹Ž‡†ƒƒŽ›•‹•‘ˆƒœ‘„‡ˆ‘”‡–Š‡‹†Ž‡ǡ•‡‡ Ǥ‡†‡Ž•‘ǡ Dzƒœ‘Ǥ…‘ǣ—•–‘‡”Ǧ‡–”‹…‹–›‹–Š‡Ž‘—†ǡdz–ƒˆ‘”† ”ƒ†—ƒ–‡…Š‘‘Ž‘ˆ —•‹‡••ǡʹͲͲͺǤ ͻ ‡‘”‰‡†‡”•ǡDzŠ‡‹‡™ˆ”‘–Š‡‘’ǣŠ‡ƒ•–ǡ”‡•‡–ƒ† —–—”‡‘ˆ –‡”‡– …‘‘›ǡƒ•‡‡„›ƒœ‘Ǥ…‘ǯ• ‡ˆˆ‡œ‘•ǡdzTheWallStreetJournalǡ —Ž›ͳʹǡ ͳͻͻͻǤ ͳͲ‘„‡”–’‡…–‘”ǡAmazon.com:GetBigFast, ƒ”’‡”‘ŽŽ‹•ǡʹͲͲͲǤ ƒ‰‡ȁͶ 

 †‘ŽŽƒ”•ǤŠ”‘—‰Šƒ”‡Ž‡–Ž‡••‡ˆˆ‹…‹‡…›†”‹˜‡ƒ•™‡ŽŽƒ•–Š‡‡ˆˆ‡…–‘ˆ•…ƒŽ‡ǡƒœ‘ †”‘˜‡‹–•ˆ—Žˆ‹ŽŽ‡–…‘•–•ˆ”‘ͳͷΨ‘ˆ•ƒŽ‡•‹ʹͲͲͲ–‘ͺǤͶΨ‹ʹͲͲͻȋExhibit1ȌǤ  Š‹’’‹‰…Šƒ”‰‡•™‡”‡‘ˆ–‡…‹–‡†ƒ•ƒ”‡ƒ•‘…‘•—‡”•†‹†‘–„—›‘Ž‹‡Ǥ ƒœ‘”‡•’‘†‡†™‹–Š‹–•Dz•—’‡”Ǧ•ƒ˜‡”dz•Š‹’’‹‰–Šƒ–•–ƒ”–‡†‹ʹͲͲʹƒ†™ƒ• ƒ†‡’‡”ƒ‡–‹ʹͲͲ͵ǣƒœ‘‘ˆˆ‡”‡†ˆ”‡‡•Š‹’’‹‰ˆ‘”‘”†‡”•‘ˆ̈́ʹͷ‘”‘”‡ǡ „—––Š‡„—›‡”ƒ‰”‡‡†–‘™ƒ‹–—’–‘͵Ǧͷƒ††‹–‹‘ƒŽ†ƒ›•ˆ‘”†‡Ž‹˜‡”›Ǥͳͳ ʹͲͲͷǡ ƒœ‘•–ƒ”–‡†ƒ‡„‡”•Š‹’’”‘‰”ƒ…ƒŽŽ‡†ƒœ‘”‹‡–Šƒ–‘ˆˆ‡”‡†ǡˆ‘”ƒ ˆ‹š‡†̈́͹ͻƒ—ƒŽˆ‡‡ǡ–™‘Ǧ†ƒ›•Š‹’’‹‰‘ƒ—Ž‹‹–‡†—„‡”‘ˆ‘”†‡”•‘ˆƒ›•‹œ‡ ƒ•™‡ŽŽƒ•†‹•…‘—–‡†’”‹‘”‹–›•Š‹’’‹‰”ƒ–‡•ǤŠ‡–Š‡’”‘‰”ƒ™ƒ•‹‹–‹ƒ–‡†ǡ ‡œ‘••ƒ‹†ǡ‹–™ƒ•Dz•…ƒ”›dz•‹…‡Dz–Š‡‘‡–Š‹‰›‘—†‘‘™™Š‡›‘—Š‘Ž†ƒƒŽŽǦ ›‘—Ǧ…ƒǦ‡ƒ–„—ˆˆ‡–ǡ–Š‡Š‡ƒ˜›‡ƒ–‡”••Š‘™—’ˆ‹”•–Ǥdzͳʹ—–ǡŠ‡‡š’Žƒ‹‡†ǡDz…‡ …—•–‘‡”•–”›ƒœ‘”‹‡ǡ‹–…Šƒ‰‡•–Š‡™ƒ›–Š‡›•Š‘’™‹–Š—•ǤŠ‡›Ž‘˜‡ –ƒ‹‰ƒ†˜ƒ–ƒ‰‡‘ˆ—Ž‹‹–‡†–™‘Ǧ†ƒ›•Š‹’’‹‰ˆ‘”ƒˆŽƒ–ˆ‡‡ǡƒ†–Š‡›•Š‘’ƒ…”‘•• ‘”‡…ƒ–‡‰‘”‹‡•Ǥdzͳ͵‡…—•–‘‡”†‡•…”‹„‡†Š‘™Š‡–‘‘ƒ†˜ƒ–ƒ‰‡‘ˆƒœ‘ ”‹‡‘˜‡”–Š‡Š”‹•–ƒ••‡ƒ•‘ǣDz —•–Šƒ˜‡„‘—‰Š–ͷͲ‰‹ˆ–‹–‡•ˆ‘””‡Žƒ–‹˜‡•‹ †ƒŠ‘ƒ†ƒŽ‹ˆ‘”‹ƒǡƒ†‘”›„‘—‰Š–‰‹ˆ–•ˆ‘”ƒŽŽ‘ˆŠ‡”‰‘‘†…Ž‹‡–•Ǥ –™ƒ••‘ —…Š‡ƒ•‹‡”Ǥ ǯ‰Žƒ†‹–ǯ•…ƒ–…Š‹‰‘Ǥ ™ƒ•ƒˆ”ƒ‹†–Š‡›‹‰Š–…ƒ…‡Ž‹–ǤdzͳͶ  ƒœ‘—’‡†‡†„‘‘”‡–ƒ‹Ž‹‰™‹–Š‡ˆˆ‹…‹‡…›ƒ†…—•–‘‡”‹–‹ƒ…›Ǥ•ƒ”‡•—Ž–ǡ ‡‡ƒ†‡”–‡…Š‘Ž‘‰›’”‡•‡–‡†„‘–Šƒ‘’’‘”–—‹–›ƒ†ƒ–Š”‡ƒ––‘ƒœ‘Ǥ ‡‡ƒ†‡”ǡ•‡ƒŽ‡••Ž›–”ƒ•‹––‹‰ƒ‡‘‘–‘…—•–‘‡”•‹Ž‡••–Šƒƒ‹—–‡ǡ…‘—Ž† ‡Šƒ…‡–Š‡…—•–‘‡”‡š’‡”‹‡…‡ǡ•–”‡‰–Š‡ƒœ‘ǯ•”‡Žƒ–‹‘•Š‹’™‹–Š‹–• …—•–‘‡”•ǡƒ†’Žƒ›–‘–Š‡…‘’ƒ›ǯ•–‡…Š‘Ž‘‰‹…ƒŽ•–”‡‰–Š•Ǥ–Š‡‘–Š‡”Šƒ†ǡƒ ‡‘‘‡…‘•›•–‡™‘—Ž†…‘’‡–‡™‹–Šƒœ‘ǯ•‡Žƒ„‘”ƒ–‡„‘‘†‹•–”‹„—–‹‘•›•–‡ ™Š‹…Šƒ†‡‹–•‘•—……‡••ˆ—ŽǤ ʹͲͲͶǡƒœ‘•‡–‘—––‘†‡˜‡Ž‘’ƒ‡‡ƒ†‡” •‘Ž—–‹‘–‘‡•—”‡‹–•…‘–‹—‡†Ž‡ƒ†‹‰’‘•‹–‹‘‹–Š‡„‘‘ƒ”‡–Ǥ—––Š‡”‡™ƒ• ƒ’”‘„Ž‡ǣƒœ‘™ƒ•ƒ”‡–ƒ‹Ž‡”ǡ‘–ƒŠƒ”†™ƒ”‡ƒ—ˆƒ…–—”‡”Ǥ‡œ‘•‡š’Žƒ‹‡†ǣ  ‘’ƒ‹‡•…ƒ‡š–‡†‹ƒ–Ž‡ƒ•––™‘†‹ˆˆ‡”‡–™ƒ›•Ǥ‡ǡ–Š‡›…ƒ–ƒ‡ƒ‹˜‡–‘”› ‘ˆ–Š‡‹”•‹ŽŽ•ƒ†–Š‡–Š‡›…ƒ•ƒ›ǡ̵ǡ™‹–Š–Š‹••‡–‘ˆ•‹ŽŽ•ǡ™Šƒ–‡Ž•‡…ƒ™‡†‘ǫ̵ Šƒ–̵•‹†‘ˆƒ•‹ŽŽ•Ǧ‘—–™ƒ”†ƒ’’”‘ƒ…ŠǤ‘–Š‡”™ƒ›‹•–‘•–ƒ”–™‹–Š–Š‡…—•–‘‡” ‡‡†•ƒ†™‘”„ƒ…™ƒ”†•Ǥ ‹˜‡‘—”…—•–‘‡”•ǡ›‘—…ƒ•ƒ›ǡ̵Šƒ–‡‡†•†‘–Š‡› Šƒ˜‡–Šƒ–™‡…‘—Ž†ˆ—Žˆ‹ŽŽǡ‡˜‡‹ˆ‹–”‡“—‹”‡•—•–‘†‡˜‡Ž‘’‡™•‹ŽŽ•ǫ̵‹†Ž‡‹•ƒ ‡šƒ’Ž‡–Šƒ–̵•ˆ‹”Ž›‹–Šƒ–•‡…‘†…ƒ’Ǥ‡Šƒ˜‡ƒŽƒ”‰‡„ƒ•‡‘ˆ…—•–‘‡”•™Š‘ Ž‘˜‡”‡ƒ†‹‰Ǥ ‘™‡Ž•‡…ƒ™‡ƒ‡”‡ƒ†‹‰‡˜‡‡ƒ•‹‡”ˆ‘”–Š‘•‡…—•–‘‡”•ǡ‡˜‡‹ˆ ‹–”‡“—‹”‡•—•–‘†‡˜‡Ž‘’‡™•‹ŽŽ•ǫ‡…‡”–ƒ‹Ž›Šƒ†–‘‰‘‘—–ƒ†Š‹”‡’‡‘’Ž‡™Š‘ Šƒ†‡š’‡”–‹•‡‹Šƒ”†™ƒ”‡†‡•‹‰ǡŠƒ”†™ƒ”‡ƒ—ˆƒ…–—”‹‰ǡƒ†•‘‘Ǥ ˆ›‘—̵”‡ ‰‘‹‰–‘•–ƒ”–™‹–Š–Š‡…—•–‘‡”ƒ†™‘”„ƒ…™ƒ”†•ǡ‡˜‡‹ˆ‹–”‡“—‹”‡•›‘—–‘ †‡˜‡Ž‘’‡™•‹ŽŽ•ǡ›‘—…‡”–ƒ‹Ž›Šƒ˜‡–‘Šƒ˜‡ƒŽ‘‰Ǧ–‡”‘”‹‡–ƒ–‹‘Ǥͳͷ

 ͳͳŠ‡‹‹–‹ƒŽ–Š”‡•Š‘Ž†™ƒ•̈́ͻͻǤ ͳʹDzŠ‡Šƒ”‡†‹ˆ‡‘ˆƒœ‘ǯ• ‡ˆˆ‡œ‘•ǡdzFortuneǡ’”‹ŽͳͷǡʹͲͲͺǤ ͳ͵Dzƒœ‘‘ǯ– ‘‘™™‹–Š–Š‡Š‹’ǡdzUSATodayǡ —Ž›͵ͲǡʹͲͲ͹Ǥ ͳͶIbid. ͳͷƒ˜‹†ƒ ‡••‡ǡDz ‡ˆˆ‡œ‘•‘ƒœ‘‹†Ž‡ƒ†‹‰‹–ƒŽ‡†‹ƒǡdzUSNewsand WorldReport,…–‘„‡”ʹͻǡʹͲͲͺǤ ƒ‰‡ȁͷ 

 TheKindle  ƒ”›‘ˆ–Š‡ˆƒ‹Ž‹‰•‘ˆ–Š‡‘…‡–ƒ†–Š‡‘ˆ–‘‘ǡ‡œ‘•‡™–Š‡‹†Ž‡™‘—Ž† Šƒ˜‡–‘„‡––‡”–Š‡„‘‘‹–•‡ŽˆǡDzƒ‘„Œ‡…––Šƒ–‹••—’‡”„Ž›†‡•‹‰‡†ǡ™‹…‡†Ž› ˆ—…–‹‘ƒŽǡ‹ˆ‹‹–‡Ž›—•‡ˆ—Žƒ†„‡Ž‘˜‡†‘”‡’ƒ••‹‘ƒ–‡Ž›–Šƒƒ›‰ƒ†‰‡–‹ƒ‡•– —›Ǥ̶ͳ͸‡œ‘•ƒ…‘™Ž‡†‰‡†–Š‡–ƒ•™ƒ•ˆ‘”‹†ƒ„Ž‡ǡˆ‘”Dzƒ›–Š‹‰–Šƒ–”‡•‹•–• …Šƒ‰‡ˆ‘”ͷͲͲ›‡ƒ”•‹•‰‘‹‰–‘„‡†‹ˆˆ‹…—Ž––‘‹’”‘˜‡‘Ǥdzͳ͹‘‘—–’‡”ˆ‘”–Š‡ „‘‘ǡƒœ‘Š‘‡†–Š‡‹†Ž‡ǯ•„‘‘Ǧ”‡ƒ†‹‰ˆ—…–‹‘ƒŽ‹–›ǡƒƒ”†—‘—•…ŠƒŽŽ‡‰‡ǣ  —––Š‡„‘‘Šƒ•ƒˆ‡ƒ–—”‡™Š‹…Š –Š‹‹•Šƒ”†–‘‘–‹…‡ǡ„—–‹–Ʈ•–Š‡„‘‘Ʈ•‘•– ‹’‘”–ƒ–ˆ‡ƒ–—”‡Ǥ†–Šƒ–‹•–Šƒ–‹–†‹•ƒ’’‡ƒ”•ǥ‘™Š‡›‘—ƒ”‡”‡ƒ†‹‰ǡ›‘— †‘Ʈ–‘–‹…‡–Š‡’ƒ’‡”ƒ†–Š‡‹ƒ†–Š‡‰Ž—‡ƒ†–Š‡•–‹–…Š‹‰ǥŽŽ‘ˆ–Šƒ– †‹••‘Ž˜‡•ƒ†™Šƒ–”‡ƒ‹•‹•–Š‡ƒ—–Š‘”Ʈ•™‘”Ž†Ǥ†›‘—‰‘‹–‘–Š‹•ˆŽ‘™•–ƒ–‡Ǥ †–Šƒ–ƒ„‹Ž‹–›ˆ‘”ƒ„‘‘–‘†‹•ƒ’’‡ƒ”‹••‘‡–Š‹‰–Šƒ–„‡…ƒ‡‘—”–‘’†‡•‹‰ ‘„Œ‡…–‹˜‡ˆ‘”‹†Ž‡Ǥ‡…ƒ—•‡™‡‡™‹ˆ™‡…‘—Ž†ǯ–”‡’Ž‹…ƒ–‡–Šƒ–ƒ•’‡…–‘ˆƒ„‘‘ǡ –Šƒ–‘„‘†›™‘—Ž†—•‡–Š‹•†‡˜‹…‡Ǥ†‹ˆ›‘—–Š‹ƒ„‘—–‹–ǡ–Š‡”‡ǯ•ƒŽ‘–‘ˆ–Š‹‰• –Šƒ–Šƒ˜‡–‘‰‘‹–‘–Šƒ–ǡ–‘‰‡–•‘‡–Š‹‰–‘†‹•ƒ’’‡ƒ”Ž‹‡–Šƒ–ƒ†–‘˜ƒ‹•Š•‘ –Šƒ–›‘—…ƒ‰‡–‹–‘–Šƒ–˜‡”›’Ž‡ƒ•—”ƒ„Ž‡‡–ƒŽˆŽ‘™•–ƒ–‡–Šƒ–”‡ƒ†‡”•‘™ƒ† Ž‘˜‡Ǥͳͺ

 ƒœ‘•‘—‰Š––‘”‡’Ž‹…ƒ–‡–Š‹•DzˆŽ‘™•–ƒ–‡dz„›†‘™’Žƒ›‹‰ˆ—…–‹‘ƒŽ‹–›–Šƒ–…‘—Ž† †‹•–”ƒ…–”‡ƒ†‡”•ǦǦǦˆ‘”‡šƒ’Ž‡ǡ–Š‡‹†Ž‡Šƒ†ƒ™‡„„”‘™•‡”ǡ„—–‹–™ƒ•„—”‹‡†‹ ƒDz‡š’‡”‹‡–ƒŽˆ‘Ž†‡”ǡdzƒ†ƒ͵’Žƒ›‡”ǡ„—–‹–…‘—Ž†‘Ž›’Žƒ›–”ƒ…•‹ƒ•‹‰Ž‡ǡ ’”‡†‡ˆ‹‡†‘”†‡”Ǥ––Š‡•ƒ‡–‹‡ǡƒœ‘’Žƒ›‡†—’ˆ‡ƒ–—”‡•–Šƒ–Š‹‰ŠŽ‹‰Š–‡†–Š‡ †‡˜‹…‡ǯ•„‘‘‹•Š‡••ǦǦǦˆ‘”‡šƒ’Ž‡ǡ‹––ƒ’‡”‡†–Š‡‹†Ž‡ǯ•™‹†–Š–‘ƒŽŽ—†‡–‘–Š‡ „‘‘„‹†‹‰„—Ž‰‡Ǥ  ƒ„ͳʹ͸ǡƒƒœ‘†‹˜‹•‹‘„ƒ•‡†‹—’‡”–‹‘ǡƒŽ‹ˆ‘”‹ƒǡ†‡˜‡Ž‘’‡†–Š‡‹†Ž‡ ™Š‹…Š™ƒ•”‡Ž‡ƒ•‡†‘‘˜‡„‡”ͳͻǡʹͲͲ͹ǤŠ‡ˆ‹”•–‹†Ž‡Šƒ†ƒͷ͵ʹ œ ’”‘…‡••‘””—‹‰ƒ‹—šǦ„ƒ•‡†‘’‡”ƒ–‹‰•›•–‡Ǥ –•’‘”–‡†ƒ•‹šǦ‹…Š  ‹œ’Ž‡š•…”‡‡–Šƒ–†‹•’Žƒ›‡†ˆ‘—”•Šƒ†‡•‘ˆ‰”ƒ›Ǥ –„‘ƒ•–‡†ͳͺͲ‘ˆ—•‡”Ǧ ƒ……‡••‹„Ž‡‡‘”›ǦǦǦ”‘—‰ŠŽ›ʹͲͲ„‘‘•ǦǦǦƒ†•—’’‘”–‡†‡š–‡”ƒŽ‡‘”›™‹–Šƒ ‡‘”›…ƒ”†•Ž‘–Ǥ –Šƒ†ƒ͵Ǥ͹Ǧ˜‘Ž–ǡͳͷ͵ͲǦŠǡŽ‹–Š‹—’‘Ž›‡”„ƒ––‡”›–Šƒ– ƒŽŽ‘™‡†—’–‘͵ͲŠ‘—”•‘ˆ…‘–‹—‘—•”‡ƒ†‹‰ȋExhibit3)Ǥ ‹Ž‡•™‡”‡‡…‘†‡†‹ƒ •’‡…‹ƒŽˆ‹Ž‡ˆ‘”ƒ–ǡǡ™Š‹…Š’”‘˜‹†‡†‹‰‹–ƒŽ‹‰Š–•ƒƒ‰‡‡–ȋȌǤŠ‡ ‹†Ž‡…‘—Ž†”‡ƒ†ˆ‹Ž‡•‹ƒ—„‡”‘ˆ†‹ˆˆ‡”‡–ˆ‘”ƒ–•ȋExhibit3ȌǤ  Š‡‹†Ž‡™ƒ•ƒŠ‹–Ǥ –•‘Ž†‘—–‹Ž‡••–Šƒ•‹šŠ‘—”•ǡƒ†”‡ƒ‹‡†‘—–‘ˆ•–‘…ˆ‘” –Š‡ˆ‘ŽŽ‘™‹‰ˆ‹˜‡‘–Š•Ǥ –•—„•‡“—‡–Ž›•‘Ž†‘‡ƒ›ˆ‘”ƒƒ˜‡”ƒ‰‡‘ˆ̈́ͺ͵Ͳǡƒ†

 ͳ͸–‡˜‡‡˜›ǡOp.Cit. ͳ͹ƒ˜‹†ƒ ‡‡•‡ǡOp.Cit. ͳͺ ‡ˆˆ‡œ‘•‘Š‡Šƒ”Ž‹‡‘•‡Š‘™ǡ‘˜‡„‡”ͳͻǡʹͲͲ͹Ǥ ƒ‰‡ȁ͸ 

 —’™ƒ”†•‘ˆ̈́ͳǡͷͲͲǤͳͻDz –ǯ•ƒ„•‘Ž—–‡Ž››‡™ˆƒ˜‘”‹–‡ǡˆƒ˜‘”‹–‡–Š‹‰‹–Š‡™‘”Ž†ǡdz •ƒ‹†’”ƒŠ‹ˆ”‡›ǤʹͲ  Š‡”‡™‡”‡ƒ—„‡”‘ˆ”‡ƒ•‘•ˆ‘”–Š‡‹†Ž‡ǯ•’‘’—Žƒ”‹–›Ǥ –•ƒ˜‡†„ƒ…•ǣ—•‡”• ‘Ž‘‰‡”Šƒ†–‘•…ŠŽ‡’„‘‘•Ǥ –ƒ†‡„—›‡”•ˆ‡‡Ž”‹‰Š–‡‘—•ǣDzƒ›„‡–Š‡‹†Ž‡ ™ƒ•–Š‡‘™ˆŽ‡š‘ˆ„‘‘‹•Š‡••ǡdz‹…Š‘Ž•‘ƒ‡”ǡ‡™‘”‡”ƒ‰ƒœ‹‡ …‘–”‹„—–‘”ǡ‡š’Žƒ‹‡†ǡDz•‘‡–Š‹‰‡š’‡•‹˜‡–Šƒ–ǡ™Š‡›‘—…‘‹––‘‹–ǡˆ‘”…‡• ›‘—–‘†‘‘”‡‘ˆ™Šƒ–‡˜‡”‹–‹•›‘—–Š‹›‘—•Š‘—Ž†„‡†‘‹‰‘”‡‘ˆǤdzʹͳ –‘ˆˆ‡”‡† —–‘•–†‹•…”‡–‹‘ǣ‘ ‹…–‹‘™‹•‡ǡƬǯ•‡Ž‡…–”‘‹…„‘‘•–‘”‡ǡ–‡…Š„Ž‘‰‰‡”‡–‡” ‹–Šˆ‘—†Dz‘ˆ–Š‡–‘’ͳͲ„‡•–•‡ŽŽ‡”•—†‡”–Š‡̵—Ž–‹ˆ‘”ƒ–̵…ƒ–‡‰‘”›ǡ‹‡ȏ™‡”‡Ȑ –ƒ‰‰‡†̵‡”‘–‹…ƒ̵ƒ†–Š‡Žƒ•–ȏ™ƒ•Ȑ̵†ƒ”ˆƒ–ƒ•›Ǥ̵dz……‘”†‹‰Ž›ǡDz’‡‘’Ž‡™Š‘”‡ƒ† ‡”‘–‹…”‘ƒ…‡ƒ†̵„‘†‹…‡”‹’’‡”•̵Ž‘˜‡‡‘‘•„‡…ƒ—•‡‘ˆ–Š‡’”‹˜ƒ…›–Š‡›‘ˆˆ‡”ǡ „‘–Š†—”‹‰’—”…Šƒ•‡ƒ†™Š‡”‡ƒ†‹‰Ǥdzʹʹ—–‘•–‹’‘”–ƒ–ǡ–Š‡‹†Ž‡ƒ†‡ ƒ…“—‹”‹‰‡‘‘•‡ƒ•›Ǥ  ƒœ‘†‡˜‡Ž‘’‡†‹–•‡‡ƒ†‡”‘–Œ—•–ƒ•ƒ’”‘†—…–†‡•‹‰‡”ǡ„—–ƒŽ•‘ƒ•ƒ „‘‘•‡ŽŽ‡”Ǥ‡ˆ‘”‡–Š‡‹†Ž‡ǡƒœ‘‘˜‡””ƒ„”‹…Ǧƒ†Ǧ‘”–ƒ”„‘‘•–‘”‡•„› —•‹‰‹–•’”‹…‡ǡ…‘˜‡‹‡…‡ƒ†•‡Ž‡…–‹‘ƒ†˜ƒ–ƒ‰‡Ǥ‹–Š–Š‡‹†Ž‡ǡ‹–†‹†–Š‡ •ƒ‡ǤŠ‡”‡ƒ•‘–Š‡”‡‡ƒ†‡”•”‡“—‹”‡†—•‡”•–‘†‘™Ž‘ƒ†„‘‘•˜‹ƒ…‘’—–‡”ƒ† –Š‡—’Ž‘ƒ†–Š‡˜‹ƒǡ–Š‡‹†Ž‡ƒŽŽ‘™‡†–Š‡–‘„—›„‘‘•†‹”‡…–Ž›ˆ”‘ ƒœ‘ǯ•‘Ž‹‡‹†Ž‡–‘”‡–Š”‘—‰Š’”‹–ǯ•™‹”‡Ž‡••Ǧ‡–™‘”ǡ„”ƒ†‡†„› ƒœ‘ƒ•DzŠ‹•’‡”‡–Ǥdz‘‹‰•‘”‡“—‹”‡†‘…‘’—–‡”‘”–Š‹”†Ǧ’ƒ”–›‹–‡”‡– …‘‡…–‹‘Ǥ‘–Š‡—•‡”ǡ–Š‡Š‹•’‡”‡–ƒ’’‡ƒ”‡†ˆ”‡‡ǣƒœ‘†‹†ǯ–…Šƒ”‰‡ˆ‘” –Š‡•‡”˜‹…‡†‹”‡…–Ž›ǡ”ƒ–Š‡”–Š‡…‘’ƒ›†‡ˆ”ƒ›‡†‹–•…‘•–ƒ…”‘••–Š‡†‡˜‹…‡̵•‹‹–‹ƒŽ ’”‹…‡ƒ†–Š‡’”‹…‡•‘ˆ–Š‡†‘™Ž‘ƒ†‡†„‘‘•ǤŠ‡‹†Ž‡–‘”‡‘ˆˆ‡”‡†ƒ™‹†‡” •‡Ž‡…–‹‘‘ˆ–‹–Ž‡•–Šƒ†‹†–Š‡‘›‡‘‘•–‘”‡ǦǦǦͷͲǡͲͲͲ‹Žƒ–‡ʹͲͲ͹ǡ–Š‡ʹͲͲǡͲͲͲ ‹Žƒ–‡ʹͲͲͺǡƒ†–Š‡͵ͲͲǡͲͲͲ„›•—‡”‘ˆʹͲͲͻȋExhibit4ȌǤ†‡œ‘•†ƒœœŽ‡† …—•–‘‡”•™‹–Š”‘•›„‘‘ƒ˜ƒ‹Žƒ„‹Ž‹–›’”‘•’‡…–•ǣDz–Š‡˜‹•‹‘‹•–Šƒ–›‘—•Š‘—Ž†„‡ ƒ„Ž‡–‘‰‡–ƒ›„‘‘ǦǦǦ‘–Œ—•–ƒ›„‘‘‹’”‹–ǡ„—–ƒ›„‘‘–Šƒ–ǯ•‡˜‡”„‡‡‹ ’”‹–ǦǦǦ‘–Š‹•†‡˜‹…‡‹Ž‡••–Šƒƒ‹—–‡ǤŠ‹•‹•ǯ–ƒ†‡˜‹…‡ǡ‹–ǯ•ƒ•‡”˜‹…‡Ǥdzʹ͵  Š‡”‡™‡”‡‰‘‘†”‡ƒ•‘•–‘„—›ƒ‹†Ž‡ǡ„—––Š‡”‡™‡”‡ƒŽ•‘”‡ƒ•‘•–‘ƒ˜‘‹† „—›‹‰‘‡ǤŠ‡•‡™‡”‡Ž‹•–‡†„›NewYorker™”‹–‡”ƒ†‹†Ž‡…”‹–‹…‹…Š‘Ž•‘ ƒ‡”ǣ ‹”•–ǡƒ–̈́͵ͻͻƒ†–Š‡̈́͵ͷͻǡ–Š‡‹†Ž‡™ƒ•’”‹…‡›ȋExhibit5ȌǤ‡…‘†ǡ–Š‡ ‹‹–‹ƒŽ†‡•‹‰™ƒ•…Ž—•›Ǥ ƒ˜‹‰–Š‡Dz‡š–Ǧƒ‰‡dz„—––‘”—ƒŽ‘‰–Š‡‡–‹”‡”‹‰Š– •‹†‡ƒ†‡—•‡”•‘ˆ–‡ƒ……‹†‡–Ž›•‹’ƒŠ‡ƒ†ǤŠ‡‡›„‘ƒ”†™ƒ•Dz…‘’‘•‡†‘ˆƒ› ”‡…–ƒ‰—Žƒ”‡›•–Šƒ–™‡”‡ƒ‰Ž‡†Ž‹‡…ƒ”•‹ƒ’ƒ”‹‰Ž‘–ǤǤǤ‹ƒ’‡…—Ž‹ƒ”–‡ƒ’ƒ”–›  ͳͻ‹…Šƒ‡Ž””‹‰–‘ǡDz‘Ž†‘—–‹†Ž‡• ‘‹‰ˆ‘”—’–‘̈́ͳǡͷͲͲ‘‡ƒ›ǡdzTechCrunchǡ ‡…‡„‡”ͳͶǡʹͲͲ͹Ǥ ʹͲ’”ƒŠ‹ˆ”‡›Š‘™ǡ…–‘„‡”ʹͶǡʹͲͲͺǤ ʹͳ‹…Š‘Ž•‘ƒ‡”ǡOp.Cit. ʹʹ‡–‡”‹–ŠǡDzƒŽƒ…‹‘—•‘–‡–”‹˜‹‰–Š‡†‘’–‹‘‘ˆ‡‘‘•ǫdzITWorldǡƒ”…Š ͸ǡʹͲͲͻȋ…‘””‡…–‡†ȌǤ ʹ͵–‡˜‡‡˜›ǡOp.Cit. ƒ‰‡ȁ͹ 

 ‘ˆ—Ǧ‡”‰‘‘‹…‹•Ǥ̶ʹͶŠ‹”†ǡ–Š‡‹†Ž‡™ƒ•ǯ–ˆ—ŽŽ›…‘’ƒ–‹„Ž‡™‹–Š•‘‡‡‘‘ ˆ‘”ƒ–•ǡ‘•–‘–ƒ„Ž›…”‘„ƒ–ǯ• Ǥʹͷ‹‡™‹•‡ǡ—–‹Žƒ ‡„”—ƒ”›ʹͲͲͻˆ‹”™ƒ”‡ —’†ƒ–‡ǡ–Š‡‹†Ž‡†‹†‘–•—’’‘”–‹…‘†‡‘”‘Ǧ‡•–‡”…Šƒ”ƒ…–‡”•ǡ‘Ž›–Š‡  ͺͺͷͻǦͳȋƒ–‹ͳȌ…Šƒ”ƒ…–‡”•‡–Ǥ ‘—”–Šǡ •…”‡‡•ǡ™Š‹Ž‡—•‡†…‘‘Ž›‹ ‡‡ƒ†‡”•ǡŠƒ†̵–„‡‡…‘‘Ž›ƒ……‡’–‡†„›…‘•—‡”•Ǥƒ‡”‡š’”‡••‡†Š‹• †‹•ƒ’’‘‹–‡–ǣ  ƒ”‰”ƒ›‘’ƒŽ‡”‰”‡‡‹•Š‰”ƒ›™ƒ•–Š‡’ƒŽ‡––‡‘ˆ–Š‡ƒœ‘‹†Ž‡ǤŠ‹•™ƒ• ™Šƒ––Š‡›™‡”‡…ƒŽŽ‹‰‡Ǧ’ƒ’‡”ǫŠ‹•ˆ‘—”Ǧ„›Ǧˆ‹˜‡™‹†‘™‘–‘ƒ‘˜‡”…ƒ•– ƒˆ–‡”‘‘ǫŠ‡”‡™ƒ•’ƒ’‡”™Š‹–‡ǡ‘”’ƒ’‡”…”‡ƒǫ ‘”‰‡– ‘”ǤŠ‡”‡ ™‡”‡•Šƒ”’„Žƒ…Ž‡––‡”•Žƒ‹†‘—–Ž‹‡Žƒ…“—‡”‡†…Š‘’•–‹…•‘ƒ…Ž‡ƒ–ƒ„Ž‡…Ž‘–Šǫʹ͸

 ‘•–†‡„ƒ•‹‰–‘ƒ‡”™ƒ•–Š‡‹†Ž‡ǯ•Ž‘‘Ǥ ‡…‹–‡†„Ž‘‰‰‡”••ƒ›‹‰Dz‹–Ž‘‘•Ž‹‡ ƒ‹‡š‹…Žƒ‹”‰Ž—‡†–‘–Š‡„‘––‘‘ˆƒ‘˜‡”•‹œ‡†ͳ•–‰‡ƒŽ†‡˜‹…‡ǡdzƒ†Dz–Š‡ ‡ƒ”Ž›ͻͲ•…ƒŽŽ‡†ƒ†–Š‡›™ƒ––Š‡‹”†‡˜‹…‡„ƒ…Ǥdzʹ͹   ‘‰…”‹–‹…•ǡ–Š‡”‡™ƒ•‘…‘•‡•—•ƒ„‘—––Š‡‹†Ž‡ǯ•‘•–‹’‘”–ƒ–ˆ‡ƒ–—”‡ǣ ”‡ƒ†ƒ„‹Ž‹–›Ǥ‹†Ž‡”‡ƒ†‹‰Šƒ†‹–•’”‘•ƒ†…‘•ǦǦǦ’”‘ǡ—•‡”•…‘—Ž†Š‹‰ŠŽ‹‰Š––‡š–ǡ Ž‘‘Ǧ—’™‘”†•ǡƒ†„‘‘ƒ”’ƒ‰‡•Ǣ…‘ǡ–Š‡›…‘—Ž†ǯ–‘”‰ƒ‹œ‡„‘‘•‹–‘ˆ‘Ž†‡”•Ǣ ’”‘ǡ—•‡”•…‘—Ž†…Šƒ‰‡–Š‡–‡š–•‹œ‡Ǣ…‘ǡ–Š‡”‡™‡”‡DzŽ‘…ƒ–‹‘•dz”ƒ–Š‡”–Šƒ’ƒ‰‡ —„‡”•Ǣ’”‘ǡ—•‡”•…‘—Ž†”‡ƒ†™‹–Š‘‡Šƒ†Ǣ…‘ǡ–Š‡›…‘—Ž†ǯ–”‡ƒ†™‹–Š‘—–Ž‹‰Š–Ǥ Š‡‡••‡…‡‘ˆ”‡ƒ†‹‰ǡ–Š‡Dz…‘—…Š’Ž‘’–‡•–dzʹͺƒ•‘‡…”‹–‹…’—–‹–ǡ…‘—Ž†ǯ–„‡ ‡ƒ•—”‡††‹”‡…–Ž›Ǥƒ‡”„‡Ž‹‡˜‡†‹–ˆƒ‹Ž‡†–Š‹•–‡•–ǡ™Š‹Ž‡‘–Š‡”•„‡Ž‹‡˜‡†‹–’ƒ••‡† ™‹–ŠˆŽ›‹‰…‘Ž‘”•ǣDz Ž‡ˆ––Š‡”‡ƒŽ™‘”Ž†ƒ†™ƒ••‘‘Šƒ’’‹Ž›‡•…‘…‡†‹–Š‡„‘‘ ™ƒ•”‡ƒ†‹‰ǤŠ‡‘Ž›†‹ˆˆ‡”‡…‡™ƒ•–Šƒ– ™ƒ•”‡ƒ†‹‰ƒ‡‘‘ƒ†‘–ƒ’”‹– „‘‘Ǥdzʹͻ  ”‹–‹…ƒŽƒ……Žƒ‹‘–™‹–Š•–ƒ†‹‰ǡ–Š‡‹†Ž‡™ƒ•ƒ”—ƒ™ƒ›•—……‡••ƒ‘‰ƒ…–—ƒŽ ”‡ƒ†‡”•ǣ‹†Ž‡•ǡƒ†–Š‡‡‘‘•–Šƒ–™‡–ƒŽ‘‰™‹–Š–Š‡ǡ•‘Ž†Ž‹‡…—’…ƒ‡•ǤŠ‡ ‹†Ž‡–‘’’‡†ƒœ‘ǯ•„‡•–Ǧ•‡ŽŽ‹‰Ž‹•–•ǡƒ†‹–™ƒ•‘—–‘ˆ•–‘…‹„‘–Š–Š‡ʹͲͲ͹ ƒ†ʹͲͲͺŠ‘Ž‹†ƒ›•‡ƒ•‘•Ǥƒœ‘”‡’‡ƒ–‡†Ž›”‡’‘”–‡†–Šƒ–‹†Ž‡•ƒŽ‡•™‡”‡ ƒ„‘˜‡‡š’‡…–ƒ–‹‘•ǡƒŽ–Š‘—‰Š‹–’”‘˜‹†‡†‘†ƒ–ƒ‘—‹–•ƒŽ‡•ǡƒ†‹–ƒ‰‰”‡‰ƒ–‡†–Š‡ †‡˜‹…‡•ƒŽ‡•‹‹–•‡Ž‡…–”‘‹…•ƒ†‘–Š‡”‰‡‡”ƒŽ‡”…Šƒ†‹•‡•‡‰‡–ǡ”‡…‘‰‹œ‹‰ ‹†Ž‡”‡˜‡—‡•ƒ†…‘•–•‘˜‡”ƒ–™‘Ǧ›‡ƒ”’‡”‹‘†ǤƒŽ›•–‡•–‹ƒ–‡•˜ƒ”‹‡†™‹†‡Ž› ƒ”‘—†ŠƒŽˆƒ‹ŽŽ‹‘—‹–•ˆ‘”ʹͲͲͺǤ͵Ͳ‡’—„Ž‹•Š‹‰‹†—•–”›‡š‡…—–‹˜‡†‡•…”‹„‡†  ʹͶ‹…Š‘Ž•‘ƒ‡”ǡOp.Cit. ʹͷŠ‡‹†Ž‡…‘—Ž†‘’‡•‘‡ ˆ‹Ž‡•ǡ„—––Š‹•ˆ—…–‹‘ƒŽ‹–›ǡ…‘•‹†‡”‡† Dz‡š’‡”‹‡–ƒŽǡdz†‹†ǯ–ƒŽ™ƒ›•™‘”Ǥ ʹ͸Ibid. ʹ͹Ibid. ʹͺ ‹›…Šƒ†‘›†ƒ•‡ǤDzŠ‡ƒœ‘‹†Ž‡ʹ‡˜‹‡™ƒ†š’‡”‹‡…‡ǡdz ExtremeTechǡƒ”…Š͵ǡʹͲͲͻǤ ʹͻIbid. ͵Ͳ‡‡ǡˆ‘”‡šƒ’Ž‡ǡƒ ”‘‡”ǡDzƒœ‘‘Ž†ͷͲͲǡͲͲͲ‹†Ž‡• ʹͲͲͺǡdzSilicon AlleyInsiderǡ ‡„”—ƒ”›͵ǡʹͲͲͻǤ ƒ‰‡ȁͺ 

 –Š‡‡ˆˆ‡…–‘ˆ–Š‡‹†Ž‡ƒ•ˆ‘ŽŽ‘™•ǣDzŠƒ–ǯ•Šƒ’’‡‡†‹•–Šƒ––Š‡›ǯ˜‡…”‡ƒ–‡† –”‡‡†‘—•†‡ƒ†ǡ„—–‹–̵•‘–ƒ•˜‹•‹„Ž‡ƒ•–Š‡ƒ”‡–ˆ‘”–Š‡‹‘†„‡…ƒ—•‡ ’‡‘’Ž‡—•‡–Š‡‹”‹‘†•‹ƒ˜‡”›’—„Ž‹…™ƒ›Ǥ‘—†‘̵–†‘ƒŽ‘–‘ˆ‡Ǧ„‘‘”‡ƒ†‹‰ ™Š‹Ž‡Œ‘‰‰‹‰ǡ‘”•–ƒ†‹‰—’‘–Š‡„—•Ǥdz͵ͳ   LaterKindleModels  ƒœ‘‘”…Š‡•–”ƒ–‡†ƒ•–—––‘ƒ”‡––Š‡‹†Ž‡ʹǤŠ‡…‘’ƒ›…‘‹••‹‘‡† ƒ—–Š‘”–‡’Š‡‹‰–‘™”‹–‡ƒŠƒŽˆǦ‹ˆ‘‡”…‹ƒŽǦŠƒŽˆǦ‘˜‡ŽŽƒ…ƒŽŽ‡†ǡ‹™Š‹…Š–Š‡ ’”‘–ƒ‰‘‹•–‹–‡”ƒ…–‡†™‹–Šˆ‹…–‹‘ƒŽ…Šƒ”ƒ…–‡”•–Š”‘—‰Šƒƒ‰‹…‹†Ž‡Ǥƒ–—”ƒŽŽ›ǡ ‹‰•‘Ž†–Š‡‡‘‘‡š…Ž—•‹˜‡Ž›–Š”‘—‰Š–Š‡‹†Ž‡–‘”‡ǤŽ–Š‘—‰Š‰‹‹…›ǡ–Š‡ •–—–…ƒ’–—”‡†’‡‘’Ž‡ǯ•ƒ––‡–‹‘Ǥ  Š‡‹†Ž‡ʹǡ”‡Ž‡ƒ•‡†‹ ‡„”—ƒ”›ʹͲͲͻǡˆ‹ˆ–‡‡‘–Š•ƒˆ–‡”‹–•ˆ‘”„‡ƒ”‡”ǡ™ƒ•™‡ŽŽ ”‡…‡‹˜‡†ǤŠ‡”‡ƒ•–Š‡”ƒ–‹‘‘ˆˆ‹˜‡Ǧ•–ƒ”–‘‘‡Ǧ•–ƒ””‡˜‹‡™•ˆ‘”–Š‡‘”‹‰‹ƒŽ‹†Ž‡ ™ƒ•ͺǣͳǡ‹–ƒŽ‘•–†‘—„Ž‡†–‘ͳͷǣͳˆ‘”–Š‡‹†Ž‡ʹǤ‹–Š‹Ž›ǡ‘‡”‡˜‹‡™”‡ƒ†ǡDz‹ˆ  †”‘’’‡†›‹†Ž‡†‘™ƒ•‡™‡”ǡ ™‘—Ž†„—›ƒ‘–Š‡”‘‡‹‡†‹ƒ–‡Ž›Ǥdz͵ʹ  ‹–Š–Š‡‹†Ž‡ʹ…ƒ‡‡™–‡…Š‘Ž‘‰‹…ƒŽ‹’”‘˜‡‡–•ȋExhibit3ȌǤŠ‡–Š‹…‡•• †‡…”‡ƒ•‡†„›‘”‡–ŠƒŠƒŽˆǡ–‘Ǥ͵͸‹…Š‡•ǤŠ‡‡‘”›‹…”‡ƒ•‡†•‡˜‡Ǧˆ‘Ž†–‘ͳǤͶ

ǦǦǦͳǡͷͲͲ„‘‘•ǦǦǦ„—––‘–Š‡…Šƒ‰”‹‘ˆƒ›ǡ‹–Žƒ…‡†ƒ‡š–‡•‹‘‡‘”› …ƒ”†•Ž‘–Ǥ –‹’”‘˜‡†’Š‘–‘”‡†‡”‹‰ǡ†‡’‹…–‹‰—’–‘ͳ͸•Šƒ†‡•‘ˆ‰”‡›ǡƒ† Ž‘ƒ†‡†’ƒ‰‡•ʹͲΨˆƒ•–‡”ȋ‹Ž‡••–Šƒƒ•‡…‘†ȌǤƒœ‘„‘‘•–‡†„ƒ––‡”›Ž‹ˆ‡„› ʹͷΨǣ–Š‡„ƒ––‡”›Žƒ•–‡†—’–‘ˆ‹˜‡†ƒ›•™‹–Š–Š‡™‹”‡Ž‡••‘ƒ†–™‘™‡‡•™‹–Š‹– ‘ˆˆǤ†„”ƒ†‡™™ƒ•ƒ–‡š–Ǧ–‘Ǧ•’‡‡…Š…ƒ’ƒ„‹Ž‹–›Ǥ  —–ǡŽ‹‡‹–•’”‡†‡…‡••‘”ǡ–Š‡‹†Ž‡ʹŠƒ†•‘‡Ž‡–†‘™•Ǥ‹†Ž‡ʹŠƒ†–Š‡•ƒ‡ ”‡–ƒ‹Ž’”‹…‡ƒ•–Š‡‘Ž†‹†Ž‡ǡ̈́͵ͷͻȋExhibit5ȌǦǦǦ‡š’‡•‹˜‡‹–Š‡–Š‹…‘ˆƒ ”‡…‡••‹‘Ǥ‰ƒ‹•––Š‡̈́͵ͷͻ’”‹…‡ǡƒœ‘Šƒ†–‘…‘˜‡”‹–•ƒ–‡”‹ƒŽ•ƒ† ƒ—ˆƒ…–—”‹‰…‘•–ǡ‡•–‹ƒ–‡†ƒ–̈́ͳͺͷȋExhibit6Ȍǡ†‹•–”‹„—–‹‘ǡ–‡•–‹‰ƒ† •‘ˆ–™ƒ”‡…‘•–•ǡ‡•–‹ƒ–‡†ƒ–ƒ„‘—–̈́ͶͲǡ͵͵ƒ†–Š‡…‘•–‘ˆ–Š‡Š‹•’‡”‡–‡–™‘”ǡ ‡•–‹ƒ–‡†ƒ–ƒ„‘—–ʹͲ…‡–•’‡”„‘‘‘ƒ˜‡”ƒ‰‡’Ž—•ƒ‘‡Ǧ–‹‡̈́ͷƒ…–‹˜ƒ–‹‘ˆ‡‡Ǥ͵Ͷ ‡™•’ƒ’‡”•ƒ†ƒ‰ƒœ‹‡•Šƒ†”‹…Š‡”…‘–‡–ƒ†…‘•–ƒ„‘—–͵Ͳ…‡–•’‡”‹••—‡–‘ –”ƒ•‹–Ǥ͵ͷ‘‡…‘‡–ƒ–‘”•ƒ”‰—‡†–Š‡›Dz™‘—Ž†„‡™‹ŽŽ‹‰–‘•ƒ…”‹ˆ‹…‡–Š‡ ‹•–ƒ–‰”ƒ–‹ˆ‹…ƒ–‹‘‘ˆ†‘™Ž‘ƒ†‹‰„‘‘•‘˜‡”͵ ˜‡”•—•†‘™Ž‘ƒ†•™Š‡–Š‡›ƒ”‡  ͵ͳ ‡ˆˆ”‡›Ǥ”ƒ…Š–‡„‡”‰ƒ†Š”‹•–‘’Š‡”ƒ™–‘ǡDz‡––‡”…”ƒ–…ŠŠƒ–‹†Ž‡ˆˆ ‘—”‹•–ǣƒœ‘̵•Ǧ‘‘ ƒ†‰‡–•‡ŽŽ—–ˆ–‡”’”ƒŠ̵•Ž—‰ǢƒŽ…—Žƒ–‹‰–Š‡ Š‹ ƒ…–‘”ǡdzTheWallStreetJournalǡ‡…‡„‡”ͺǡʹͲͲͺǤ ͵ʹ‹…Š‘Ž•‘ƒ‡”ǡOp.Cit. ͵͵‘—”…‡ǣ”‡†‹–—‹••‡Ǥ ͵Ͷ‘—”…‡•ǣ ƒ”–‡”Ǣ”‡†‹–—‹••‡Ǥ ͵ͷ‘—”…‡ǣ ƒ”–‡”Ǣ–Š‡͵Ͳ…‡–ˆ‹‰—”‡‹…Ž—†‡•ƒ’”‘˜‹•‹‘ˆ‘”—’†ƒ–‡•Ǥ ƒ‰‡ȁͻ 

 ‹‹Ǧ ‹”ƒ‰‡ǡ‹ˆ‹–‡ƒ–ƒ̈́ͳͲͲǦ̈́ͳͷͲ’”‹…‡”‡†—…–‹‘Ǥdz͵͸ƒœ‘‡˜‡–—ƒŽŽ› †”‘’’‡†–Š‡’”‹…‡–‘̈́ʹͻͻǡ–Š‡–‘̈́ʹͷͻȋExhibit5)Ǥ  Žƒ”‰‡”Ǧ•…”‡‡‹†Ž‡ǡ–Š‡‹†Ž‡ǡ™ƒ•‹–”‘†—…‡†‹ —‡ʹͲͲͻȋExhibit3ȌǤ–ƒ –Š‹”†‘ˆƒ‹…Šǡ‹–™ƒ•–Š‹‡”–Šƒ’”‡˜‹‘—•‘†‡Ž•ǡƒ†™‹–Š͵Ǥ͵ ‘ˆ‡‘”›ǦǦǦ ͵ǡͷͲͲ„‘‘•Ǥ—–‘•–‹’‘”–ƒ–ǡ‹–„‘ƒ•–‡†ƒͻǤ͹Ǧ‹…Š†‹•’Žƒ›™‹–Š–Š‡†‹‡•‹‘• ‘ˆ”‘—‰ŠŽ›ŠƒŽˆƒŽ‡––‡”Ǧ•‹œ‡†’‹‡…‡‘ˆ’ƒ’‡”Ǥ‹–Šƒ•…”‡‡•‹œ‡†ʹΦ–‹‡•–Š‡ ‡ƒ”Ž‹‡”‹†Ž‡•ǡ‹–…‘•–̈́ͶͺͻǤŽ‘‰™‹–Š–Š‡Žƒ”‰‡”•…”‡‡ǡƒœ‘ǦǦǦ™‹–Šƒ‡›‡‘ –Š‡–‡š–„‘‘ƒ†’”‘ˆ‡••‹‘ƒŽ„‘‘ƒ”‡–•ǦǦǦƒŽŽ‘™‡†–Š‡‹†Ž‡–‘‘’‡  ˆ‹Ž‡•ƒ†•‡ƒŽ‡••Ž›–‘‰‰Ž‡„‡–™‡‡Žƒ†•…ƒ’‡ƒ†’‘”–”ƒ‹–‘†‡•Ǥ  ‘‹…”‡ƒ•‡‹–•‡Ž‡…–”‘‹…–‡š–„‘‘‘ˆˆ‡”‹‰•ǡƒœ‘’ƒ”–‡”‡†™‹–Š–‡š–„‘‘ ’—„Ž‹•Š‡”•‡‰ƒ‰‡‡ƒ”‹‰ǡ‡ƒ”•‘ǡƒ†‹Ž‡›ǡ™Š‹…Š…‘ŽŽ‡…–‹˜‡Ž›…‘’”‹•‡†͸ͲΨ ‘ˆ–Š‡Š‹‰Š‡”Ǧ‡†—…ƒ–‹‘–‡š–„‘‘ƒ”‡–Ǣ–Š‡’—„Ž‹•Š‡”••‘Ž†–Š‡‹”–‡š–•‹–Š‡ ‹†Ž‡–‘”‡ǡ•–ƒ”–‹‰‹–Š‡•—‡”‘ˆʹͲͲͻǤƒœ‘ƒŽ•‘’ƒ”–‡”‡†™‹–Š —‹˜‡”•‹–‹‡•ƒ†…‘–‹—‹‰‡†—…ƒ–‹‘‹•–‹–—–‹‘••—…Šƒ•–Š‡”ƒ…–‹•‹‰ƒ™ •–‹–—–‡Ǥ —”–Š‡”ǡƒœ‘†‡˜‡Ž‘’‡†ƒ’”‘‰”ƒ™‹–Š—Ž–‹’Ž‡ƒ–‹‘ƒŽƒ† ‹–‡”ƒ–‹‘ƒŽ‡™•’ƒ’‡”•‹…Ž—†‹‰–Š‡‡™‘”‹‡•ǡ–Š‡‘•–‘ Ž‘„‡ƒ†–Š‡ ƒ•Š‹‰–‘‘•–ǡ…Šƒ”‰‹‰‘–ŠŽ›•—„•…”‹’–‹‘•”ƒ‰‹‰ˆ”‘̈́ͷǤͻͻ–‘̈́ͳͶǤͻͻ †‡’‡†‹‰‘–Š‡’—„Ž‹…ƒ–‹‘Ǥ  –‹Ž…–‘„‡”ʹͲͲͻǡ–Š‡‹†Ž‡‘Ž›™‘”‡†‹‡”‹…ƒǡƒ•ƒœ‘Šƒ††‹ˆˆ‹…—Ž–› •‡…—”‹‰‹–‡”ƒ–‹‘ƒŽ‡–™‘”’”‘˜‹†‡”•ˆ‘”‹–•Š‹•’‡”‡–Ǥ͵͹ …–‘„‡”ʹͲͲͻǡ ƒœ‘‡š’ƒ†‡†‹–•‡–™‘”…ƒ’ƒ„‹Ž‹–‹‡•™‹–Š–Š‡Žƒ—…Š‘ˆƒ –‡”ƒ–‹‘ƒŽ ‘†‡Ž‘ˆ–Š‡‹†Ž‡ǡ™Š‹…Š™‘”‡†‹‘˜‡”ͳͲͲ…‘—–”‹‡•Ǥ”‡ƒ‹‰™‹–Š’”‹–ǡ ƒœ‘…‘‡…–‡†–Š‡ –‡”ƒ–‹‘ƒŽ‹†Ž‡–Š”‘—‰ŠƬǯ•͵ ƒ† ‡–™‘”•Ǥ Š‡‹–‡”ƒ–‹‘ƒŽ‹†Ž‡‡ˆˆ‡…–‹˜‡Ž›”‡’Žƒ…‡†–Š‡‹†Ž‡ʹǤ͵ͺ  Š‡Žƒ–‡”‰‡‡”ƒ–‹‘‹†Ž‡••‘Ž†™‡ŽŽǤƒœ‘Šƒ•ǯ–”‡Ž‡ƒ•‡†•ƒŽ‡•ˆ‹‰—”‡•ǡ„—– ƒƒŽ›•–•‰‡‡”ƒŽŽ›„‡Ž‹‡˜‡†–Šƒ––Š‡‹†Ž‡Šƒ†͸ͲΨǦ͸ͷΨ•Šƒ”‡‘ˆ–Š‡ǤǤ‡‡ƒ†‡” ƒ”‡–Ǥ͵ͻ‹…Šƒ‡Ž””‹‰–‘‘ˆ‡…Š”—…Š’‡‰‰‡†–Š‡…——Žƒ–‹˜‡‹†Ž‡•ƒŽ‡•„›

ƒ—ƒ”›ʹͲͳͲƒ––Š”‡‡‹ŽŽ‹‘—‹–•ǤͶͲ—”‹‰–Š‡ʹͲͲͻŠ‘Ž‹†ƒ›•‡ƒ•‘ǡ–Š‡‹†Ž‡  ͵͸ ƒ•‘‡”Ž‘™ǡDz‹†Ž‡…‘‘‹…•ʹǣŠ›ƒœ‘Š‘—Ž†‘–„‡’’Ž‡ǡƒ† ‡ˆˆ ‡œ‘•‹•‘––‡˜‡ ‘„•ǡdzZDNetǡ ‡„”—ƒ”›ͻǡʹͲͲͻǤ ͵͹–‡˜‡‡˜›ǡDz‹†Ž‡ ‘‡• –‡”ƒ–‹‘ƒŽȄ‹–Šƒ‹––Ž‡ ‡Ž’ ”‘ƬǡdzWiredǡ …–‘„‡”͸ǡʹͲͲͻǤ ͵ͺŠ‡‹†Ž‡ʹ™ƒ•†‹•…‘–‹—‡†Œ—•–ƒˆ‡™†ƒ›•ˆ‘ŽŽ‘™‹‰–Š‡‹–”‘†—…–‹‘‘ˆ–Š‡ –‡”ƒ–‹‘ƒŽ‹†Ž‡Ǥ––Šƒ–’‘‹–ǡ–Š‡ –‡”ƒ–‹‘ƒŽ‹†Ž‡ǯ•’”‹…‡™ƒ•”‡†—…‡†–‘ ƒ–…Š–Š‡‹†Ž‡ʹǯ•’”‹…‡ǡ̈́ʹͷͻȋExhibit5ȌǤ ͵ͻ‡‡ǡ‡Ǥ‰ǤǡDz‡‡ƒ†‡”ƒŽ‡••–‹ƒ–‡•š…Ž—•‹˜‡˜‹ƒ‹‰‹‹‡•ǡdzKindleReviewǡ

ƒ—ƒ”›ʹͶǡʹͲͳͲǤ ͶͲ‹…Šƒ‡Ž””‹‰–‘ǡDz͵‹ŽŽ‹‘ƒœ‘‹†Ž‡•‘Ž†ǡ’’ƒ”‡–Ž›ǡdzTechCrunchǡ

ƒ—ƒ”›ʹͻǡʹͲͳͲǤ ƒ‰‡ȁͳͲ 

 „‡…ƒ‡–Š‡Dz‘•–‰‹ˆ–‡†‹–‡‹ƒœ‘ǯ•Š‹•–‘”›ǤdzͶͳ–Š‡‡†‹ƒ•‹†‡ǡʹ͸Ψ‘ˆ „‘‘•–Šƒ–™‡”‡‘ˆˆ‡”‡†‘–Š‡‹†Ž‡ƒ•™‡ŽŽƒ•‹’”‹–™‡”‡’—”…Šƒ•‡†ˆ”‘ ƒœ‘™‹–Šƒ‹†Ž‡‹‡ƒ”Ž›ƒ›ʹͲͲͻǡ—’ˆ”‘ͳͳǤͷΨ‹–Šƒ– ‡„”—ƒ”›ǤͶʹŠ‡ …‘””‡•’‘†‹‰—„‡”‹‡ƒ”Ž›ʹͲͳͲ™ƒ•͵͹ǤͷΨǤͶ͵Ž‡ƒ”Ž›ǡƒœ‘•‘Ž†‹†Ž‡•ǡ ƒ†‹†Ž‡••‘Ž†‡‘‘•Ǥ   SellingeBooks  ‹†Ž‡•†”‘˜‡‡‘‘•ƒŽ‡•Ǥƒœ‘ǡŽ‹‡‘•–ˆ‹”•ǡ•‘—‰Š––‘‹†‡–‹ˆ›ƒ†”‡™ƒ”† Š‹‰ŠǦ˜ƒŽ—‡…—•–‘‡”•Ǣ–Š‡‹†Ž‡•‡”˜‡†–Š‹•‡†Ǥƒœ‘…Šƒ”‰‡†Ž‡••ˆ‘”‹†Ž‡ „‘‘•ǣ‹–Ž‹•–‡†‘•––‹–Ž‡•ƒ–‘”„‡Ž‘™̈́ͻǤͻͻǡ‹…Ž—†‹‰‡™‘”‹‡•„‡•–•‡ŽŽ‡”•ǡ ™Š‹…Š‹’”‹–…‘•–ƒ„‘—–̈́ͳ͸Ǥ ‡…‡ǡ…—•–‘‡”•…‘—Ž†”‡…‘—’–Š‡…‘•–‘ˆ–Š‡†‡˜‹…‡ ‹ˆ–Š‡›’—”…Šƒ•‡†‡‘—‰Š„‘‘•Ǥ‘•‡“—‡–Ž›ǡ‹†Ž‡„—›‡”•–‡†‡†ƒŽ•‘–‘„‡ Š‹‰ŠǦ˜‘Ž—‡„‘‘„—›‡”•ǤŠ‡‹†Ž‡ǡ–Š‡”‡ˆ‘”‡ǡƒŽŽ‘™‡†ƒœ‘–‘•‡‰”‡‰ƒ–‡Š‹‰ŠǦ ˜‘Ž—‡…—•–‘‡”•ƒ†”‡™ƒ”†–Š‡™‹–ŠŽ‘™‡”„‘‘’”‹…‡•ǡƒ†‡Ǧˆƒ…–‘„—›Ǧ‹Ǧ„—Ž †‹•…‘—–Ǥ —”–Š‡”ǡ–Š‡‹†Ž‡•–Š‡•‡Ž˜‡•„‡…ƒ‡•ƒŽ‡•…Ž‡”•ǡ•–”ƒ–‡‰‹…ƒŽŽ›’Žƒ…‡† ‹–Š‡Š‘‡•‘ˆŠ‹‰ŠǦ˜‘Ž—‡„‘‘Ǧ„—›‡”•ǡ‡–‹…‹‰–Š‡‹”‘™‡”•–‘„—›‡˜‡”‘”‡ „›’”‘˜‹†‹‰–Š‡ˆ‹”•–…Šƒ’–‡”‘ˆ‘•–„‘‘•ˆ‘”ˆ”‡‡ǡƒ•‡ƒŽ‡••„—›‹‰’”‘…‡••ǡƒ† ƒŽ‘™’”‹…‡Ǥ  Š‡‹†Ž‡•‘Ž†„‘‘•ǡ„—–ƒœ‘ƒŽ•‘—•‡†‹–•’‘•‹–‹‘ƒ•ƒ„‘‘”‡–ƒ‹Ž‡”–‘•‡ŽŽ ‹†Ž‡•Ǥ ‹”•–ǡƒ”‡–‹‰–Š‡‹†Ž‡™‘—Ž†Šƒ˜‡„‡‡†‹ˆˆ‹…—Ž–ǡŠƒ†‹–‘–„‡‡ˆ‘” ƒœ‘ǯ••–‡ƒ†›•–”‡ƒ‘ˆ„‘‘”‡ƒ†‡”•Ǥ–›‡ƒ”Ǧ‡†ʹͲͲͻǡƒœ‘Šƒ†ͳͲͷ ‹ŽŽ‹‘ƒ…–‹˜‡…—•–‘‡”•™‘”Ž†™‹†‡ȋExhibit1)ƒ†‹–•™‡„•‹–‡Šƒ†ƒ„‘—–•‡˜‡–› ‹ŽŽ‹‘—‹“—‡‘–ŠŽ›˜‹•‹–‘”•‹–Š‡ǤǤͶͶƒœ‘ǯ•Š‘‡’ƒ‰‡’”‘‹‡–Ž› ƒ†˜‡”–‹•‡†–Š‡‹†Ž‡ǡƒ•†‹†•‘‡•‡ƒ”…Š”‡•—Ž–•ǣDz–ƒ”–”‡ƒ†‹‰TheWorld's GreatestBooks‘›‘—”‹†Ž‡‹—†‡”ƒ‹—–‡Ǥ‘ǯ–Šƒ˜‡ƒ‹†Ž‡ǫ ‡–›‘—”• Š‡”‡Ǥdz’‘…Ž‹…‹‰Ǧ–Š”‘—‰Šǡ–Š‡•‹–‡…Šƒ‡Ž‡†˜‹•‹–‘”•–‘–Š‡‹†Ž‡–‘”‡Ǥ‘‘• ™‹–Š‘‹†Ž‡˜‡”•‹‘Šƒ†ƒŽ‹Dz‡ŽŽ–Š‡—„Ž‹•Š‡”Ǩ ǯ†Ž‹‡–‘”‡ƒ†–Š‹•„‘‘‘ ‹†Ž‡Ǥdzƒ…Š…Ž‹……”‡ƒ–‡†ƒƒ—–‘ƒ–‡†‹†Ž‡”‡“—‡•––Šƒ–™ƒ•’ƒ••‡†‘–‘–Š‡ ’—„Ž‹•Š‡”Ǥ —”–Š‡”ǡƒœ‘’”‹…‡†‡‘‘•ƒ‰‰”‡••‹˜‡Ž›Ǥ ‘”ƒ–›’‹…ƒŽ„‡•–•‡ŽŽ‡” ™‹–Šƒ̈́ʹͶŠƒ”†…‘˜‡”Ž‹•–’”‹…‡ǡ’—„Ž‹•Š‡”••‡––Š‡™Š‘Ž‡•ƒŽ‡’”‹…‡ƒ–ƒ”‘—†̈́ͳʹ ȋͷͲΨ‘ˆˆȌǡ”‡‰ƒ”†Ž‡••‘ˆ–Š‡‡†‹—ǡ’”‹–‘”†‹‰‹–ƒŽǤƒœ‘•‘Ž†ƒ›„‡•–•‡ŽŽ‡”• ƒ–̈́ͻǤͻͻǡ™Š‹…Š‡ƒ––Šƒ–ƒœ‘Ž‘•–̈́ʹ‘–Š‡•ƒŽ‡Ǥ–Š‡‘–Š‡”Šƒ†ǡƒ›‘ˆ  ͶͳDzƒœ‘‹†Ž‡‹•–Š‡‘•– ‹ˆ–‡† –‡˜‡”‘ƒœ‘Ǥ…‘ǡdzƒœ‘Ǥ…‘”‡•• ‡Ž‡ƒ•‡ǡ‡…‡„‡”ʹ͸ǡʹͲͲͻǤ Ͷʹ”‹……Š‘ˆ‡Ž†ǡDz ‘”‘‘•˜ƒ‹Žƒ„Ž‡‘‹†Ž‡ǡƒŽ‡•”‡‘™”ƒ…‹‰ƒ–͵ͷ ‡”…‡–‘ˆ”‹–ƒŽ‡•ǡTechCrunchǡƒ›͸ǡʹͲͲͻǤ Ͷ͵Dzƒœ‘Ǥ…‘‘—…‡• ‘—”–Š—ƒ”–‡”ƒŽ‡•—’ͶʹΨ–‘̈́ͻǤͷ‹ŽŽ‹‘ǡdz ƒœ‘Ǥ…‘”‡••‡Ž‡ƒ•‡ǡ ƒ—ƒ”›ʹͺǡʹͲͳͲǡ…‹–‹‰‡œ‘•ǣDzŠ‡™‡Šƒ˜‡„‘–Š ‡†‹–‹‘•ǡ™‡•‡ŽŽ͸‹†Ž‡„‘‘•ˆ‘”‡˜‡”›ͳͲ’Š›•‹…ƒŽ„‘‘•ǤŠ‹•‹•›‡ƒ”Ǧ–‘Ǧ†ƒ–‡ ƒ†‹…Ž—†‡•‘Ž›’ƒ‹†„‘‘•ǦǦǦˆ”‡‡‹†Ž‡„‘‘•™‘—Ž†ƒ‡–Š‡—„‡”‡˜‡ Š‹‰Š‡”Ǥdz ͶͶ‘—”…‡ǣ—ƒ–ƒ•–Ǥ ƒ‰‡ȁͳͳ 

 –Š‡‡‘‘•‹–Š‡‹†Ž‡–‘”‡™‡”‡•‘Ž†ƒ–ƒ’”‘ˆ‹–ǤŠ‹•™ƒ•ƒ‡š–‡•‹‘‘ˆ „‘‘•‡ŽŽ‡”•ǯ–”ƒ†‹–‹‘ƒŽ’”ƒ…–‹…‡–‘—•‡„‡•–•‡ŽŽ‡”•–‘ƒ––”ƒ…––”ƒˆˆ‹…ǡ™Š‹…Š™‡”‡ƒŽ•‘ ˆ‘ŽŽ‘™‡†˜‹‰‘”‘—•Ž›„›ƒœ‘Ǥ ‘”‡šƒ’Ž‡ǡ–”ƒ†‹–‹‘ƒŽ„‘‘•–‘”‡••‘Ž†‡™‘” ‹‡•‡•–•‡ŽŽ‡”•ƒ–ͶͲΨ‘ˆˆǢƒœ‘•‘Ž†–Š‡‹”Šƒ”†…‘˜‡”˜‡”•‹‘•ƒ–ͶͲΨǦ͸ͲΨ‘ˆˆǤ  ƒœ‘̵•†‹‰‹–ƒŽ”‹‰Š–•ƒƒ‰‡‡–ȋȌƒŽŽ‘™‡†ƒœ‘–‘ˆ—”–Š‡”Ž‡˜‡”ƒ‰‡‹–• Ž‡ƒ†‹‰’‘•‹–‹‘‹–Š‡‡‡ƒ†‡”ƒ†‡‘‘ƒ”‡–•Ǥƒœ‘‡…‘†‡†‹–•„‘‘•‹ƒ ’”‘’”‹‡–ƒ”›ˆ‘”ƒ–…ƒŽŽ‡†‘’ƒœǤ‹†Ž‡„‘‘•ǡ–Š‡”‡ˆ‘”‡ǡ…‘—Ž†‘Ž›„‡”‡ƒ†‘ ƒœ‘Ǧƒ’’”‘˜‡††‡˜‹…‡•Ǥ ‹–‹ƒŽŽ›ǡ–Š‹•‡ƒ–ƒ‹†Ž‡„‘‘…‘—Ž†‘Ž›„‡”‡ƒ†‘ ƒ‹†Ž‡ǤŠ‹Ž‡„‘Ž•–‡”‹‰‹†Ž‡•ƒŽ‡•ǡ–Š‡’‘Ž‹…›…‘—Ž†Š—”––Š‡•ƒŽ‡•‘ˆ‹†Ž‡ „‘‘•Ǥ ƒ”…ŠʹͲͲͻǡƒœ‘‹–”‘†—…‡†ƒˆ”‡‡‹Š‘‡ƒ’’Ž‹…ƒ–‹‘–Šƒ–ƒŽŽ‘™‡† —•‡”•–‘”‡ƒ†‹†Ž‡…‘–‡–‘–Š‡‹Š‘‡ƒ†‹‘†‘—…ŠǤ ‘˜‡„‡”ʹͲͲͻǡ ƒœ‘ˆ—”–Š‡”‡š’ƒ†‡†–Š‡‹†Ž‡…‘–‡–ǯ•”‡ƒ…Š–‘‹†‘™•Ǧ„ƒ•‡†…‘’—–‡”•ǡ ™‹–Šƒ‹†Ž‡ˆ‘”ƒ’’Ž‹…ƒ–‹‘ǡƒ†‹ ‡„”—ƒ”›ʹͲͳͲǡ‹–‹–”‘†—…‡†‹†Ž‡ˆ‘” Žƒ…„‡””›ǤŠ‡•‡‹†Ž‡ƒ’’Ž‹…ƒ–‹‘•—•‡†Š‹•’‡”•›…ǡ™Š‹…Š•›…Š”‘‹œ‡† ”‡ƒ†‹‰’”‘‰”‡••ǡ„‘‘ƒ”•ǡƒ†‘–‡•ƒ…”‘••–Š‡†‹ˆˆ‡”‡–†‡˜‹…‡•ǤŽŽ‘™‹‰ ‹†Ž‡…‘–‡––‘„‡”‡ƒ†‘†‡˜‹…‡•‘–Š‡”–Šƒ–Š‡‹†Ž‡‹‰Š–„‡Šƒ˜‡„‡‡ƒ ƒœ‘…‘…‡••‹‘ǦǦǦƒœ‘‹‰Š–Šƒ˜‡„‡‡ˆ‘”‰‘‹‰‹†Ž‡•ƒŽ‡•–‘‹…”‡ƒ•‡ ‹†Ž‡„‘‘•ƒŽ‡•Ǥ–Š‡‘–Š‡”Šƒ†ǡ•›…Š”‘‹œ‡†—Ž–‹…Šƒ‡Ž†‡Ž‹˜‡”›…‘—Ž† ƒ‡–Š‡‹†Ž‡‘”‡ƒ’’‡ƒŽ‹‰‹ƒ††‹–‹‘–‘‹…”‡ƒ•‹‰…‘–‡–•ƒŽ‡•ǡƒ†‹– ‹’”‘˜‡†–Š‡‘˜‡”ƒŽŽ—•‡”‡š’‡”‹‡…‡Ǥ  Š‡‡ˆˆ‡…–•‘ˆ†‹†ǯ–•–‘’ƒ–†‡˜‹…‡…Š‘‹…‡Ǥ›–Š‡ƒ–—”‡‘ˆ‹†Ž‡…‘–‡–ǡ–Š‡ ˆ‹”•–Ǧ•ƒŽ‡†‘…–”‹‡†‹†‘–ƒ’’Ž›Ǥ†‡”–Š‡ˆ‹”•–Ǧ•ƒŽ‡†‘…–”‹‡ǡ–Š‡Ž‡‰ƒŽ„—›‡”•‘ˆ ’ƒ…ƒ‰‡†…‘–‡–ǡ•—…Šƒ•ƒ’ƒ’‡”„‘‘ǡ…‘—Ž†•‡ŽŽ‘”‰‹˜‡‹–ƒ™ƒ›ƒ––Š‡‹”†‹•…”‡–‹‘Ǥ …‘–”ƒ•–ǡ‹†Ž‡„‘‘•…‘—Ž†‘–„‡Ž‡–ǡ‰‹˜‡ƒ™ƒ›ǡ•‘Ž†ǡ‘”‡˜‡’”‹–‡†Ǥ• ‹†Ž‡…”‹–‹…‹…Š‘Ž•‘ƒ‡”’—–‹–ǡDzƒ…‘’›‘ˆƒ‹†Ž‡„‘‘†‹‡•™‹–Š‹–• ’‘••‡••‘”ǤdzͶͷ —”–Š‡”ǡƒœ‘Ž‹‹–‡†–Š‡—„‡”‘ˆ†‡˜‹…‡•ƒ„‘‘…‘—Ž†„‡ †‘™Ž‘ƒ†‡†–‘ǡ†‡’‡†‹‰‘–Š‡’—„Ž‹•Š‡”ǯ•…Š‘‹…‡ǡˆ”‘‘‡–‘•‹šǤ   —Ž›ʹͲͲͻǡƒœ‘†‡‘•–”ƒ–‡†–Šƒ–—•‡”•†‹†ǯ–ˆ—ŽŽ›…‘–”‘Ž‹†Ž‡…‘–‡–Ǥ —‡–‘ƒ…‘’›”‹‰Š–‹šǦ—’ǡƒœ‘Šƒ†•‘Ž†…‘’‹‡•‘ˆ ‡‘”‰‡”™‡ŽŽǯ•DzͳͻͺͶdzƒ† Dz‹ƒŽ ƒ”dz™‹–Š‘—–Šƒ˜‹‰–Š‡”‹‰Š––‘†‘•‘Ǥ”‡™ ‡”†‡‡”ǡƒƒœ‘ •’‘‡•ƒǡ†‡•…”‹„‡†™Šƒ–Šƒ’’‡‡†‡š–ǣDz™Š‡™‡™‡”‡‘–‹ˆ‹‡†‘ˆ–Š‹•„›–Š‡ ”‹‰Š–•Š‘Ž†‡”ǡ™‡”‡‘˜‡†–Š‡‹ŽŽ‡‰ƒŽ…‘’‹‡•ˆ”‘‘—”•›•–‡•ƒ†ˆ”‘…—•–‘‡”•ǯ †‡˜‹…‡•ǡƒ†”‡ˆ—†‡†…—•–‘‡”•ǤdzͶ͸Š‡”‡•—Ž–‹‰•…ƒ†ƒŽ™ƒ•ˆ‘”‡•‡‡ƒ„Ž‡ǡ …‘•‹†‡”‹‰–Š‡‹”‘›‘ˆ”‡…ƒŽŽ‹‰ƒ„‘‘ƒ„‘—–„‘‘…‡•‘”•Š‹’Ǥ ƒ›†‡Ž•‘ǡ‘ˆ–Š‡ Žƒ™ˆ‹”ƒ„‡”†‡Ž•‘ǡˆ‹Ž‡†•—‹–ǣDz‹ƒ‰‹‡ƒœ‘Šƒ†•Š‹’’‡†ƒ„‘‘–‘ •‘‡‘‡ǯ•Š‘—•‡–Šƒ–‹–™ƒ•ǯ–•—’’‘•‡†–‘•Š‹’Ǥ –…ƒǯ–…Ž‹„‹–‘–Š‡’‡”•‘ǯ• ™‹†‘™ǡ–ƒ‡‹–„ƒ…ǡƒ†Ž‡ƒ˜‡̈́ͳǤͷ͹ǤdzͶ͹  Ͷͷ‹…Š‘Ž•‘ƒ‡”ǡOp.Cit. Ͷ͸”ƒ†–‘‡ǡDzƒœ‘”ƒ•‡•”™‡ŽŽ‘‘• ”‘‹†Ž‡ǡdzNewYorkTimes, —Ž›ͳ͹ǡ ʹͲͲͻǤ Ͷ͹‡†›ƒ˜‹•ǡDzƒ™ ‹”‡ƒ†›‹‰Žƒ••Ǧ…–‹‘—‹–‰ƒ‹•–ƒœ‘ˆ‘”‡Ž‡–‹‰ ”™‡ŽŽ‘‘•ˆ”‘•‡”•ǯ‹†Ž‡•ǡdzMediaPostǡ —Ž›ʹͲǡʹͲͲͻǤ ƒ‰‡ȁͳʹ 



TheeReaderEcosystem  eReadersandeBooks  ƒ”†™‘”ǡƒ‹‘˜ƒ–‹˜‡•’‹”‹–ƒ†ˆ‘”–—‹–‘—•–‹‹‰…‘„‹‡†–‘‰‹˜‡ƒœ‘ƒ ˆƒ˜‘”ƒ„Ž‡‹†Ž‡ƒ”‡–Ǥ›–Š‡‹†Ž‡ǯ•†‡„—–ǡ…—•–‘‡”•Šƒ†™ƒ”‡†–‘–Š‡ ‘–‹‘‘ˆ’‘”–ƒ„Ž‡‡†‹ƒ…‘•—’–‹‘ƒ†‹–‡”‡–•Š‘’’‹‰ǦǦǦˆ”‘ʹͲͲͶ–‘ʹͲͲͺǡ –Š‡ˆ”ƒ…–‹‘•‘ˆǤǤŠ‘—•‡Š‘Ž†•–Šƒ–’—”…Šƒ•‡†•‘‡–Š‹‰‘Ž‹‡ƒ†–Š‘•‡–Šƒ– ‘™‡†‘‡‘”‘”‡͵’Žƒ›‡”•‹…”‡ƒ•‡†ˆ”‘ͶͺΨ–‘ͷͻΨǡƒ†ˆ”‘ͷΨ–‘͵͸Ψǡ ”‡•’‡…–‹˜‡Ž›ǤͶͺŠ‡’”‡••ƒŽ•‘ˆƒ…–‘”‡†‹–‘–Š‡‹†Ž‡ǯ••—……‡••ǦǦǦ‹†Ž‡•–‘”‹‡•‹ –Š‡‡†‹ƒ‰”‡™ˆ”‘ͺǡ͸ͺͲ‹ͶʹͲͲͺ–‘ͳͷǡ͹ͲͲ‹͵ʹͲͲͻǤͶͻŠ‡’”‡••ƒ† ƒœ‘ǯ•ƒ†˜‡”–‹•‹‰‹…”‡ƒ•‡†…‘•—‡”‡‡ƒ†‡”ƒ™ƒ”‡‡••ƒ†‹–‡”‡•–ǣˆ”‘ʹ ʹͲͲͺ–‘ʹʹͲͲͻǡ–Š‡ˆ”ƒ…–‹‘‘ˆ…‘•—‡”•–Šƒ–Šƒ†‡˜‡”Š‡ƒ”†‘ˆƒ‡‡ƒ†‡” †”‘’’‡†ˆ”‘͵͹Ψ–‘ͳ͹Ψǡƒ†–Š‡ˆ”ƒ…–‹‘–Šƒ–•ƒ‹†–Š‡›™‡”‡‹–‡”‡•–‡†–‘Ž‡ƒ” ‘”‡‹…”‡ƒ•‡†ˆ”‘ͳ͸Ψ–‘ʹͶΨǤ‘”‡‹’‘”–ƒ–ǡ‘˜‡”–Šƒ––‹‡•’ƒǡ‡‡ƒ†‡” ‘™‡”•Š‹’†‘—„Ž‡†ƒ†‹–‡––‘’—”…Šƒ•‡–”‹’Ž‡†ǤͷͲ  …–‘„‡”ʹͲͲͻǡ ‘””‡•–‡”‡•‡ƒ”…Š‡•–‹ƒ–‡†–Š‡ˆ‘ŽŽ‘™‹‰•ƒŽ‡•‘ˆ „ƒ•‡† ‡‡ƒ†‡”•‹–Š‡ǤǤǣͳ‹ŽŽ‹‘—‹–•„››‡ƒ”Ǧ‡†ʹͲͲͺǡ͵‹ŽŽ‹‘—‹–•‹ʹͲͲͻǡƒ†͸ ‹ŽŽ‹‘—‹–•‹ʹͲͳͲǤͷͳŠ‹•”‡’”‡•‡–‡†ƒ”ƒ’‹†‹…”‡ƒ•‡ǡ„—–‹–™ƒ••–‹ŽŽˆƒ‹”Ž› ‘†‡•–…‘’ƒ”‡†–‘–Š‡ͷͲ‹ŽŽ‹‘͵’Žƒ›‡”••‘Ž†™‹–Š‹ˆ‹˜‡›‡ƒ”•‘ˆ–Š‡‹‘† †‡„—–Ǥͷʹ  ƒ–—”ƒŽŽ›ǡ‡‘‘•ƒŽ‡•ƒŽ•‘‰”‡™ǤŠ‡••‘…‹ƒ–‹‘‘ˆ‡”‹…ƒ—„Ž‹•Š‡”•”‡’‘”–‡† ƒ”‹•‡‘ˆǤǤ‡‘‘™Š‘Ž‡•ƒŽ‡”‡˜‡—‡•ˆ”‘̈́ͳͲ‹ŽŽ‹‘‹ͶʹͲͲ͹–‘̈́ͷ͸‹ŽŽ‹‘ ‹ͶʹͲͲͻǡƒ†ˆ”‘̈́ͷʹǤͶ‹ŽŽ‹‘‹–Š‡›‡ƒ”‘ˆʹͲͲͺ–‘̈́ͳ͸͸‹ŽŽ‹‘‹ʹͲͲͻ ȋExhibit7ȌǤŠ‡•‡™‡”‡™Š‘Ž‡•ƒŽ‡—„‡”•ǡƒ†‹…Ž—†‡†‘Ž›–”ƒ†‡„‘‘•ˆ”‘ ƒŒ‘”’—„Ž‹•Š‡”•ǦǦǦ–Š‡–‘–ƒŽ‡‘‘ƒ”‡–‹ʹͲͳͲǡ ‘””‡•–‡”’”‡†‹…–‡†ǡ…‘—Ž†–‘’ ̈́ͷͲͲ‹ŽŽ‹‘ƒ–”‡–ƒ‹Ž’”‹…‡•Ǥͷ͵  ‹–Šƒ”‡–‰”‘™–Š…ƒ‡†‡‘‰”ƒ’Š‹……Šƒ‰‡Ǥ –Š‡•—‡”‘ˆʹͲͲͻǡ ‘””‡•–‡” •‡‰‡–‡†–Š‡‡‡ƒ†‡”ƒ”‡–‹–‘‡‡ƒ†‡”‘™‡”•ȋ‡ƒ”Ž›ƒ†‘’–‡”•Ȍǡ–Š‘•‡ ’Žƒ‹‰–‘„—›‘‡‹–Š‡ˆ‘ŽŽ‘™‹‰•‹š‘–Š•ȋ•‡…‘†Ǧ™ƒ˜‡ƒ†‘’–‡”•Ȍǡƒ†–Š‘•‡ ‹–‡”‡•–‡†‹–Š‡’”‘†—…–ǡ„—–™‹–Š‘—–‡ƒ”Ǧ–‡”’—”…Šƒ•‹‰’Žƒ•ȋŽƒ–‡ƒ†‘’–‡”•Ȍ ȋExhibit8ȌǤŠ‡‡ƒ”Ž›ƒ†‘’–‡”•ǡ ‘””‡•–‡”ˆ‘—†ǡ–‡†‡†–‘„‡‘Ž†‡”ǡŠ‹‰Š‡”Ǧ‹…‘‡ǡ –‡…Š‘Ž‘‰›ƒ†‘’–‡”•ǡ‘„‹Ž‡”‡ƒ†‡”•ȋƒŠ‹‰Š‡”’‡”…‡–ƒ‰‡”‡ƒ†‹‰™Š‡–Š‡› …‘—–‡‘”‘„—•‹‡••–”‹’•Ȍǡƒ””‹‡†ǡƒ†…‘ŽŽ‡‰‡Ǧ‡†—…ƒ–‡†Ǥ‡ˆ‘”‡ƒ…“—‹”‹‰ƒ ‡‡ƒ†‡”ǡ–Š‡›„‘—‰Š–ƒƒ˜‡”ƒ‰‡‘ˆ͵Ǥͷ„‘‘•ƒ‘–Šǡ͵͸Ψ‘ˆ™Š‹…Š–Š‡›„‘—‰Š–  ͶͺDz ‘™‹‰‹•–Š‡‡‡ƒ†‡”’’‘”–—‹–›ǫdzForresterResearchǡƒ›ʹ͹ǡʹͲͲͻǤ ͶͻDz ‘””‡•–‡”ǯ•‡‡ƒ†‡” ‘Ž‹†ƒ›—–Ž‘‘ʹͲͲͻǡdzForresterResearchǡ…–‘„‡”͹ǡʹͲͲͻǤ ͷͲDzŠ‘‹ŽŽ—›ƒ‡‡ƒ†‡”ǫdzForresterResearchǡ—‰—•–͵ǡʹͲͲͻǤ ͷͳDz ‘””‡•–‡”ǯ•‡‡ƒ†‡” ‘Ž‹†ƒ›—–Ž‘‘ʹͲͲͻǡdzForresterResearchǡ…–‘„‡”͹ǡʹͲͲͻǤ ͷʹDzŠ‘‹ŽŽ—›‡‡ƒ†‡”ǫdzForresterResearchǡ—‰—•–͵ǡʹͲͲͻǤ ͷ͵DzŠ‡ƒ––Ž‡ˆ‘”–Š‡‡‘‘‘•—‡”ǡdzForresterResearchǡ‡…‡„‡”͵ǡʹͲͲͻǤ ƒ‰‡ȁͳ͵ 

 ‘Ž‹‡Ǥ ”‘ƒœ‘ǯ•’‡”•’‡…–‹˜‡ǡ–Š‹•†‡‘‰”ƒ’Š‹…‰”‘—’™ƒ•‹†‡ƒŽǣ–Š‡›Šƒ† ‘‡›ǡ‡š’‡”‹‡…‡„—›‹‰„‘‘•‘Ž‹‡ǡƒ†‡–Š—•‹ƒ•ƒ„‘—–‡™–‡…Š‘Ž‘‰›ǤͷͶ  Š‡•‡…‘†Ǧ™ƒ˜‡ƒ†‘’–‡”•™‡”‡›‘—‰‡”ƒ†”‡ƒ†‘”‡„‘‘•Ǥ–Š‡”–Šƒ–Š‘•‡ †‹ˆˆ‡”‡…‡•ǡ–Š‡›™‡”‡•‹‹Žƒ”–‘–Š‡‡ƒ”Ž›ƒ†‘’–‡”•„—–™‹–Š•‘‡™Šƒ–Ž‘™‡”Ž‡˜‡Ž• ‘ˆ‹…‘‡ƒ†‡†—…ƒ–‹‘ƒ†ƒŽ‘™‡”’”‘’‡•‹–›–‘ƒ†‘’–‡™–‡…Š‘Ž‘‰›ǡ„—› „‘‘•‘Ž‹‡‘””‡ƒ†‘–Š‡‰‘Ǥ–ͷǤͷ„‘‘•ƒ‘–Š‘ƒ˜‡”ƒ‰‡ǡ–Š‹•‰”‘—’”‡ƒ† –Š‡‘•–Ǥ••—…Šǡ–Š‡›’”‡•‡–‡†ƒƒ––”ƒ…–‹˜‡–ƒ”‰‡–ǡ„—––Š‡›™‡”‡‡š’‡…–‡†–‘„‡ ’”‹…‡Ǧ•‡•‹–‹˜‡ǡ”‡ƒ†‹‰‡‘‘•‘†‡˜‹…‡•–Š‡›ƒŽ”‡ƒ†›Šƒ†ȋ‡Ǥ‰Ǥǡ‹Š‘‡•‘” ‡–„‘‘•Ȍ‘”™ƒ‹–‹‰ˆ‘”–Š‡’”‹…‡‘ˆ‡‡ƒ†‡”•–‘†”‘’Ǥͷͷ  ƒ–‡Ǧƒ†‘’–‡”•Šƒ†Ž‘™‡”‹…‘‡ƒ†‡†—…ƒ–‹‘ǡ™‡”‡Ž‡••Ž‹‡Ž›–‘„—›„‘‘•‘Ž‹‡ ‘””‡ƒ†‘–Š‡‰‘ǡƒ†™‡”‡Ž‡••‹…Ž‹‡†–‘ƒ†‘’–‡™–‡…Š‘Ž‘‰›ǤŠ‡› ”‡’”‡•‡–‡†ƒ’‘–‡–‹ƒŽŽ›Žƒ”‰‡ƒ”‡–„—–™‡”‡—Ž‹‡Ž›–‘ƒ†‘’–…—””‡–Ǧ ‰‡‡”ƒ–‹‘‡‡ƒ†‡”•Ǥ ‘””‡•–‡”’”‡†‹…–‡†–Šƒ––Š‡•‡…‘•—‡”•™‘—Ž†‰‡‡”ƒŽŽ›‘’– ˆ‘”…Š‡ƒ’‡”ǡŽ‘™‡”Ǧ‡†‡‡ƒ†‡”•ˆ”‘†‹•…‘—–”‡–ƒ‹Ž‡”•Ž‹‡ƒŽǦƒ”–‘”ƒ”‰‡– ”ƒ–Š‡”–Šƒˆ”‘ƒœ‘Ǥͷ͸   Publishers  ƒœ‘ǯ•”‡Žƒ–‹‘•Š‹’™‹–Š’—„Ž‹•Š‡”•™ƒ•’‡”Šƒ’••‹‹Žƒ”–‘ƒŽƒ”–ǯ•ǡ”‡ˆŽ‡…–‹‰ –Š‡ˆƒ…––Šƒ–‹–™ƒ•ƒ‹’‘”–ƒ–•ƒŽ‡•…Šƒ‡Ž–Šƒ–”‡…‘‰‹œ‡†‹–••–”‘‰’‘•‹–‹‘‹ –Š‡˜ƒŽ—‡…Šƒ‹Ǥ•‘‡‡‘‘’—„Ž‹•Š‡”’—–‹–ǡDzƒœ‘‹•ƒ†‡†‹…ƒ–‡†„‘‘ …Šƒ‡ŽǡƒŽ‘‰–‹‡”‡–ƒ‹Ž’ƒ”–‡”Ǥ •–Š‡”‡–‡•‹‘„‡–™‡‡–Š‡ƒŒ‘”’—„Ž‹•Š‡”• ƒ†ƒœ‘–‘†ƒ›ǫ‡•Ǥ—––Š‡”‡ƒ”‡ƒ›‘˜‡””‹†‹‰”‡ƒ•‘•™Š›–Š‡›™‹ŽŽˆ‹† ”‡•‘Ž—–‹‘Ǥdzͷ͹  ƒœ‘ǯ•”‡Žƒ–‹‘•Š‹’™‹–Š‡™•’ƒ’‡”’—„Ž‹•Š‡”•™ƒ•–‡•‡ƒ•™‡ŽŽǤ”ƒ†‹–‹‘ƒŽ ‡™•’ƒ’‡”•—„•…”‹’–‹‘•™‡”‡‘–Š‡†‡…Ž‹‡ǡƒ†’—„Ž‹•Š‡”•™‡”‡Ž‘‘‹‰ˆ‘” †‹‰‹–ƒŽ”‡˜‡—‡•–”‡ƒ•Ǥ ƒ‡•‘”‘‡›ǡ–Š‡‘ˆƒŽŽƒ•‘”‹‰‡™•ǡ„‡Ž‹‡˜‡† –Š‡”‡Žƒ–‹‘•Š‹’™‹–Š‹†Ž‡™ƒ•—•—•–ƒ‹ƒ„Ž‡ˆ‘”‡™•’ƒ’‡”•—†‡”–Š‡–‡”•–Šƒ– ’”‡˜ƒ‹Ž‡†‹ʹͲͲͻǤ ‡–‡•–‹ˆ‹‡†‹ƒǤǤ‡ƒ–‡Š‡ƒ”‹‰‘–Š‡ˆ—–—”‡‘ˆŒ‘—”ƒŽ‹• –Šƒ–ˆ‘”‹†Ž‡‡™•’ƒ’‡”•—„•…”‹’–‹‘•ǡƒœ‘‡’–͹ͲΨ‘ˆ•—„•…”‹’–‹‘ ”‡˜‡—‡•ƒ†Š‹•‡™•’ƒ’‡””‡…‡‹˜‡†͵ͲΨǤͷͺ‘”‡‘˜‡”ǡƒœ‘”‡•–”‹…–‡† ‡™•’ƒ’‡”•ƒ†ƒ‰ƒœ‹‡•ˆ”‘’—„Ž‹•Š‹‰ƒ†˜‡”–‹•‡‡–•‘‹†Ž‡ǤŠ‡ƒŽŽƒ• ‘”‹‰‡™•‡™•”‘‘Šƒ†ƒƒ—ƒŽ„—†‰‡–‘ˆ̈́͵ͷ‹ŽŽ‹‘‡š…Ž—†‹‰–Š‡…‘•–•‘ˆ  ͷͶDzŠ‘‹ŽŽ—›ƒ‡‡ƒ†‡”ǫdzForresterResearchǡ —Ž›ʹͻǡʹͲͲͻǤ ͷͷIbid. ͷ͸Ibid. ͷ͹ ‡ˆˆ”‡›Ǥ”ƒ…Š–‡„‡”‰ǡDz’’Ž‡ƒ„Ž‡–‘”–‡†•‡™”‹–‡ˆ‘”—„Ž‹•Š‡”•ǡdzTheWall StreetJournalǡ ƒ—ƒ”›ʹ͸ǡʹͲͳͲǤ ͷͺǤǤ‡ƒ–‡‘‹––‡‡‘…‹‡…‡ǡ‡…Š‘Ž‘‰›Ƭ”ƒ•’‘”–ƒ–‹‘ǡ ‡ƒ”‹‰•ǡƒ›͸ǡ ʹͲͲͻǡŠ‡ —–—”‡‘ˆ ‘—”ƒŽ‹•ǡ ƒ‡•‘”‘‡›ǡ—„Ž‹•Š‡”ȀǡŠ‡ƒŽŽƒ•‘”‹‰ ‡™•Ǥ ƒ‰‡ȁͳͶ 

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 ’‘‹–‹‰–‘–Š‡’”‡…‹’‹–‘—•†”‘’‹Šƒ”†…‘˜‡”„‘‘•ƒŽ‡•ǡ…ƒ—•‡†„›–Š‡ˆŽ‹‰Š––‘ †‹‰‹–ƒŽǤ‹–Š–Š‡‹”‘—–•‹†‡‘’–‹‘ǦǦǦŠƒ”†…‘˜‡”„‘‘•ǦǦǦ…”‹’’Ž‡†ǡ’—„Ž‹•Š‡”•ˆ‡ƒ”‡† ƒœ‘™‘—Ž†•‘‘ƒ†ƒ–‡Ž‘™‡”™Š‘Ž‡•ƒŽ‡’”‹…‡•Ǥ—„Ž‹•Š‡”•”‡•’‘†‡†„› †‡Žƒ›‹‰‡‘‘”‡Ž‡ƒ•‡•ǡ–‘™Š‹…Šƒœ‘–—”‡†–‘‹–•…—•–‘‡”Ǧ„ƒ•‡ǡ‡…‘—”ƒ‰‹‰ –Š‡–‘‡Ž‡…–”‘‹…ƒŽŽ›Dz’‡–‹–‹‘dz’—„Ž‹•Š‡”•–‘ƒ‡–Š‡‹”„‘‘•ƒ˜ƒ‹Žƒ„Ž‡‘‹†Ž‡Ǥ  •†‹•…—••‡†„‡Ž‘™ǡƒœ‘†‹†‘–Šƒ˜‡–Š‡Žƒ•–™‘”†ǣ–Š‡‹–”‘†—…–‹‘‘ˆ’’Ž‡ǯ• ‹ƒ†‰ƒ˜‡–Š‡–”ƒ†‹–‹‘ƒŽ’—„Ž‹•Š‡”•–Š‡’‘™‡”–‘Šƒ˜‡–Š‡‹”™ƒ›Ǥ   Competitors  ʹͲͲͻǡƒœ‘̵•…‘’‡–‹–‹‘ƒ––ƒ…‡†ˆ”‘–™‘•‹†‡•ǡ…‘—”–‹‰„‘–Š‡‘‘ ”‡ƒ†‡”•ƒ†’—„Ž‹•Š‡”•ǤŠ‡ƒ”‡–™ƒ••–‹ŽŽ™‹†‡‘’‡ǣ‹–Š‡•‡…‘†“—ƒ”–‡”‘ˆ ʹͲͲͻǡ‘Ž›ͳǤͷΨ‘ˆ‘Ž‹‡Š‘—•‡Š‘Ž†•Šƒ†’—”…Šƒ•‡†ƒ‡‡ƒ†‡”ȋExhibit8ȌǤ† ™‹–Š‹–Š‡’”‘†—…–Ǧ•’ƒ…‡ǡ–Š‡”‡™ƒ•”‘‘–‘†‹ˆˆ‡”‡–‹ƒ–‡ǣ‡‡ƒ†‡”•…‘—Ž†•’‡…‹ƒŽ‹œ‡ ‘ƒ‡†‹—ǦǦǦ„Ž‘‰•ǡ‡™•’ƒ’‡”•ǡƒ‰ƒœ‹‡•ǡ…‘‹…•ǡ‘”–‡š–„‘‘•ǦǦǦ‘”–Š‡›…‘—Ž† ƒ•’‹”‡–‘„‡–Š‡ƒŽŽǦ‹Ǧ‘‡†‡˜‹…‡–Šƒ––Š‡‹†Ž‡™ƒ•‘–Ǥ•‘‡…‘‡–ƒ–‘”’—– ‹–‡ƒ”Ž›‘ǡ–Š‡Dz‹†Ž‡™ƒ•ƒŽ”‡ƒ†›ƒ”—†‹‡–ƒ”›͵Ȁ—†‹‘„‘‘’Žƒ›‡”ǡ•‘™Š› ‘–ƒŽŽ‘™‡–‘…ƒ””›ƒ–‘‘ˆ™‘”†‘…—‡–•ȋ •ǡ‘”†•ǡ–‡š–ˆ‹Ž‡•Ȍ™‹–Š‡ƒ• ™‡ŽŽƒ•ƒ’ƒ–Ž‘ƒ†‘ˆƒ—†‹‘„‘‘•ƒ†͵ˆ‹Ž‡•ǡ•‘ …ƒ—•‡‹–ƒ•›’”‹ƒ”›ƒ—†‹‘ ‡–‡”–ƒ‹‡–†‡˜‹…‡™Š‡ –”ƒ˜‡Žǫdz͸ͳ‘’‡–‹–‘”•”ƒ…‡†–‘ƒ††‡™ˆ‡ƒ–—”‡•Ǣ–Š‡› ‹˜‡•–‡†‹„‹‰‰‡”•…”‡‡•ƒ†‘‡•–Šƒ–™‡”‡ǯ–„ƒ…Ž‹–›‡–†‹•’Žƒ›‡†…‘Ž‘”ƒ† ˜‹†‡‘Ǣ•‘‡’—”•—‡†–‘—…ŠǦ•‡•‹–‹˜‡•…”‡‡•ǡƒ†‘–Š‡”•ˆŽ‡š‹„Ž‡•…”‡‡•Ǣ͸ʹ›‡– ‘–Š‡”••‘—‰Š––‘‘’‡–Š‡‹”†‡˜‹…‡•–‘–Š‹”†Ǧ’ƒ”–›†‡˜‡Ž‘’‡”•ǡ™Š‹…Šǡˆ‘”‡šƒ’Ž‡ǡ ™‘—Ž†ƒŽŽ‘™—•‡”•–‘‹–‡”ƒ…–™‹–Š‹„‘‘Ǧ”‡Žƒ–‡†•‘…‹ƒŽ‡–™‘”•Ǥ  ‘›™ƒ•ƒ…‘–‡†‡”ǤŽ–Š‘—‰Š‹–™ƒ•–Š‡ˆ‹”•––‘Žƒ—…Š…—””‡–Ǧ‰‡‡”ƒ–‹‘ ‡ƒ†‡”•ǡ‘›™ƒ•…Ž‡ƒ”Ž›‘˜‡”–ƒ‡„›ƒœ‘ǯ••‡”˜‹…‡Ǧ‘”‹‡–‡†ƒ’’”‘ƒ…ŠǤ‘› Šƒ†™‹†‡””‡–ƒ‹Ž†‹•–”‹„—–‹‘–Šƒƒœ‘ǦǦǦ‹–•‡‡ƒ†‡”•™‡”‡•‘Ž†ƒ–‘”†‡”•ǡ ”›̵•ǡ‡•–—›ǡƒ†‘•–…‘ǡ™Š‡”‡ƒ•–Š‡‹†Ž‡™ƒ••‘Ž†‘Ž›‘ƒœ‘ǯ•™‡„•‹–‡Ǥ ›—‰—•–ʹͲͲͻǡ‹–Šƒ†”‡Ž‡ƒ•‡†ˆ‹˜‡‘†‡Ž•ǣ–Š‡ǦͷͲͲ‹‡’–‡„‡”ʹͲͲ͸ǡǦ ͷͲͷ‹…–‘„‡”ʹͲͲ͹ǡǦ͹ͲͲ‹…–‘„‡”ʹͲͲͺǡƒ†Ǧ͵ͲͲƒ†Ǧ͸ͲͲ‹—‰—•– ʹͲͲͻǤŠ‡Ǧ͸ͲͲƒ†Ǧ͹ͲͲ„‘ƒ•–‡†–‘—…ŠǦ•…”‡‡•ƒ†˜‹”–—ƒŽ‡›„‘ƒ”†•™‹–Š ͷƒ†͸‹…Š•…”‡‡•’”‹…‡†ƒ–̈́ͳͻͻƒ†̈́ʹͻͻǡ”‡•’‡…–‹˜‡Ž›Ǥ›—‰—•–ʹͲͲͻǡ–Š‡ ‘›‡‘‘•–‘”‡‘—–—„‡”‡†–Š‡‹†Ž‡–‘”‡‹–‹–Ž‡•ǡ™‹–Š‘˜‡”ƒ‹ŽŽ‹‘ ‘‘‰Ž‡Ǧ •…ƒ‡†„‘‘–‹–Ž‡•…‘’ƒ”‡†–‘͵ͶͲǡͲͲͲˆ‘”ƒœ‘ǡ„—–‘•–‘ˆ–Š‡•‡„‘‘•™‡”‡ ‘Ž†‡”ǡŽ‘™Ǧ†‡ƒ†–‹–Ž‡•ǤŠ‡„‘––‘Ž‹‡™ƒ•–Šƒ––Š‡‹†Ž‡™ƒ•„›ˆƒ”–Š‡ƒ”‡– Ž‡ƒ†‡”ǣ…‘•—‡”•ˆ‘—†ƒœ‘ǯ••‡ƒŽ‡••‡†Ǧ–‘Ǧ‡†‘ˆˆ‡”‹‰•—’‡”‹‘”–‘‘›ǯ•Ǥ   ͸ͳ ƒ•‘‡”Ž‘™ǡDz‹†Ž‡…‘‘‹…•ʹǣŠ›ƒœ‘•Š‘—Ž†‘–„‡’’Ž‡ǡƒ† ‡ˆˆ ‡œ‘•‹•‘––‡˜‡ ‘„•ǡdzZDNetǡ ‡„”—ƒ”›ͻǡʹͲͲͻǤ ͸ʹŽƒ•–‹…‘‰‹…ǡˆ‘”‡šƒ’Ž‡ǡƒ‘—…‡†ƒ†‡˜‹…‡ǡ–‘„‡”‡Ž‡ƒ•‡†‹‡ƒ”Ž›ʹͲͳͲǡ–Šƒ– ”‘ŽŽ‡†Ǧ—’™Š‡‘–‹—•‡Ǥ ƒ‰‡ȁͳ͸ 

 ‘›ǯ•ǦͻͲͲƒ‹Ž›†‹–‹‘‡‡ƒ†‡”ǡƒ†‡ƒ˜ƒ‹Žƒ„Ž‡‹‡…‡„‡”ʹͲͲͻǡ•‘—‰Š––‘ Ž‡˜‡Ž–Š‡’Žƒ›‹‰ˆ‹‡Ž†™‹–Šƒ‘ˆˆ‡”‹‰–Šƒ–‹‹…‡†–Š‡‹†Ž‡ǣ—•‹‰Ƭǯ•͵  ‡–™‘”ǡ–Š‡†‡˜‹…‡…‘‡…–‡†ƒ††‘™Ž‘ƒ†‡†„‘‘•ˆ”‘–Š‡‘›‡‘‘•–‘”‡ Œ—•–ƒ•–Š‡‹†Ž‡†‘™Ž‘ƒ†‡†„‘‘•‘˜‡”Š‹•’‡”‡–ǤŠ‡Š‹‰ŠǦ‡†ǡ͹Ǥͳ‹…Š •…”‡‡‘›‡‡ƒ†‡”™ƒ•’”‹…‡†ƒ–̈́͵ͻͻǡ™‡ŽŽƒ„‘˜‡–Š‡‹†Ž‡ȋExhibit9ȌǤŠ‡ †‡˜‹…‡—•‡†–‘—…Šƒ˜‹‰ƒ–‹‘‹•–‡ƒ†‘ˆ’Š›•‹…ƒŽ…‘–”‘Ž•ǡ•‘–Š‡”‡ƒ†‡”…‘—Ž†–—”ƒ ’ƒ‰‡„›Œ—•–•™‹’‹‰Š‡”ˆ‹‰‡”ƒ…”‘••–Š‡•…”‡‡Ǥ ‘™‡˜‡”ǡ–Š‡‘›ƒ‹Ž›†‹–‹‘ ‡‡ƒ†‡”™ƒ•‡š’‡•‹˜‡ƒ†‹–Šƒ†ƒ•‡Ž‡…–‹‘‘ˆʹͲͲǡͲͲͲ‡‘‘•ȋ‹ƒ††‹–‹‘–‘

‘‘‰Ž‡ǯ•‘‡‹ŽŽ‹‘‘Ž†‡”ǡ‘•–Ž›‘—–Ǧ‘ˆǦ…‘’›”‹‰Š–„‘‘•Ȍƒ†‡‹‰Š–‡™•’ƒ’‡”•ǡ ™‡ŽŽ„‡Ž‘™–Š‡‹†Ž‡ȋExhibit4ȌǤ‘›ǯ•‡‡ƒ†‡”•‘Ž†‘—–ˆ‘”–Š‡ʹͲͲͻŠ‘Ž‹†ƒ› •‡ƒ•‘ƒ†–Š‡ƒŽŽ–”‡‡– ‘—”ƒŽǯ•ƒŽ–‡”‘••„‡”‰…‘…Ž—†‡†–Šƒ–‹•’‹–‡‘ˆ‹–• Š‹‰Š‡”’”‹…‡ǡ‘”‡Ž‹‹–‡†…‘–‡–•‡Ž‡…–‹‘ǡƒ†Ž‡••‹–—‹–‹˜‡‹–‡”ˆƒ…‡ǡ‹–™ƒ• …‘’‡–‹–‹˜‡™‹–Š–Š‡‹†Ž‡Ǥ͸͵  ›ʹͲͲͻǡ‘›’—„Ž‹•Š‡†‹–•…‘–‡–‹–Š‡‡—„ˆ‘”ƒ–ǡƒDz‘’‡dz‡‘‘•–ƒ†ƒ”† –Šƒ–™ƒ•ƒ†‘’–‡†„›–Š‡ –‡”ƒ–‹‘ƒŽ‹‰‹–ƒŽ—„Ž‹•Š‹‰ ‘”—–‘•‡”˜‡ƒ•ƒ•‹‰Ž‡ ‡‘‘ˆ‘”ƒ––‘„‡—•‡†„›’—„Ž‹•Š‡”•ǡ†‹•–”‹„—–‘”•ƒ†‡‘‘•–‘”‡•ǤŠ‡‡—„ˆ‹Ž‡ ˆ‘”ƒ–™ƒ•—Ž–‹ƒ–‡Ž›ƒ†‘’–‡†„›ƒŽŽ–Š‡Ž‡ƒ†‹‰‡‘‘•–‘”‡•ƒ†‡‡ƒ†‡”•ǦǦǦ ‡š…‡’–ƒœ‘ȋExhibit9ȌǤ ‘™‡˜‡”ǡ–Š‡—†‡”Ž›‹‰ˆ‹Ž‡ˆ‘”ƒ–ȋ‹…Ž—†‹‰‡—„Ȍ —•‡†„›–Š‡‡‘‘•–‘”‡™ƒ•™”ƒ’’‡†‹ƒ–Šƒ–™ƒ•†‡˜‹…‡Ǧƒ†•–‘”‡Ǧ•’‡…‹ˆ‹… ȋExhibit9ȌǤ•ƒ’”ƒ…–‹…ƒŽƒ––‡”ǡ„‘–Š–Š‡ˆ‹Ž‡ˆ‘”ƒ–ȋ‡—„Ȍƒ†–Š‡Šƒ†–‘ „‡…‘’ƒ–‹„Ž‡–‘ƒŽŽ‘™‡‘‘••‘Ž†„›‘‡˜‡†‘”–‘„‡”‡ƒ†‘ƒ‡‡ƒ†‡”•‘Ž†„› ƒ‘–Š‡”˜‡†‘”Ǥ ‘™‡˜‡”ǡ„‘‘••‘Ž†„›‹†‡’‡†‡–‡‘‘•–‘”‡••—…Šƒ•—Ž—‹ –Š‡‡—„ˆ‘”ƒ–…‘—Ž†„‡”‡ƒ†‘–Š‡‘›‡‡ƒ†‡”Ǥ  ‹‡ƒœ‘ǡƬ™ƒ•’”‹ƒ”‹Ž›ƒ„‘‘•‡ŽŽ‡”Ǥ ‘””‡•–‡”‡•‡ƒ”…Šˆ‘—†–Šƒ–‹–• ‘˜‡”ƒŽŽ”‡ƒ…Š™ƒ•ƒ„‘—––Šƒ–‘ˆƒœ‘ǯ•ǡ™‹–Šͳ͹Ψ‘ˆǤǤ…‘•—‡”••Š‘’’‹‰ƒ– ƒœ‘Ǥ…‘‘˜‡”ƒ͵ͲǦ†ƒ›’‡”‹‘†…‘’ƒ”‡†–‘ͳ͸Ψˆ‘”Ƭǯ••–‘”‡•‘”™‡„•‹–‡Ǥ͸Ͷ ‘™‡˜‡”ǡƒœ‘ǯ•‘Ž‹‡’”‡•‡…‡™ƒ•ˆ‘”‹†ƒ„Ž‡ǡƒ†ƒ‘‰…‘•—‡”•™Š‘ ™‡”‡‹–‡”‡•–‡†‹”‡ƒ†‹‰‡‘‘•ǡͶͲ؏‘”‡™‡”‡ƒœ‘•Š‘’’‡”•–Šƒ™‡”‡ Ƭ•Š‘’’‡”•‹͵ʹͲͲͻǤƬǯ•‡–”›–‘–Š‡‡‡ƒ†‡”„ƒ––Ž‡™ƒ•‘‘ǡ‹–”‘†—…‡† ‹‘˜‡„‡”ʹͲͲͻǤ‹‡–Š‡‘›ƒ‹Ž›†‹–‹‘‡‡ƒ†‡”ǡ–Š‡‘‘ƒŽ•‘Šƒ†ƒ–‘—…ŠǦ •…”‡‡ƒ†‹–…‘‡…–‡†ǡ–Š”‘—‰ŠƬ̵•͵ ‡–™‘”ǡ–‘ƒ„‘‘•–‘”‡ǦǦǦ–Š‡Ƭ ‡‘‘–‘”‡ǡ™Š‹…Šƒ††‹–‹‘ƒŽŽ›•‘—”…‡†ˆ”‘ ‘‘‰Ž‡ǤŠ‡‘‘ǯ•ˆ‡ƒ–—”‡•‰‡‡”ƒŽŽ› ‹‹…‡†–Š‡‹†Ž‡ǯ•ȋExhibit9Ȍ„—–‹–ƒŽ•‘Šƒ†ƒ•‡…‘†ǡ•ƒŽŽ‡”…‘Ž‘”•…”‡‡ —†‡”–Š‡ƒ‹”‡ƒ†‹‰•…”‡‡ǤŠ‹•–‘—…Š•…”‡‡…‘—Ž†„‡—•‡†ˆ‘”ƒ˜‹‰ƒ–‹‰ǡ –›’‹‰ǡƒ†–—”‹‰’ƒ‰‡•Ǥ —”–Š‡”ǡ–Š‡‘‘’ƒ”–Ž›”‡‡•–ƒ„Ž‹•Š‡†–Š‡…—•–‘‡”ǯ• ”‹‰Š–‘ˆˆ‹”•–•ƒŽ‡ǡ‡ƒ„Ž‹‰„‘‘•Šƒ”‹‰™‹–Š‹–•‡†‡ˆ‡ƒ–—”‡ǣ„ƒ””‹‰ƒ› ’—„Ž‹•Š‡”…‘•–”ƒ‹–•ǡƒ…—•–‘‡”…‘—Ž†„‡ƒƒ‡‘‘–‘ƒ‘–Š‡”‘‘ˆ‘”—’–‘ͳͶ †ƒ›•ȋ†—”‹‰™Š‹…Š–‹‡–Š‡‡‘‘™ƒ•‹ƒ……‡••‹„Ž‡‘–Š‡‘”‹‰‹ƒŽ†‡˜‹…‡ȌǤ Š‹• ”‡˜‹‡™‘ˆ‘‘ǡŠ‡ƒŽŽ–”‡‡– ‘—”ƒŽǯ•ƒŽ–‡”‘••„‡”‰…‘…Ž—†‡†–Šƒ–‘‘DzŠƒ• –Š‡ˆ‡‡Ž‘ˆƒ’”‘†—…–™‹–Š‰”‡ƒ–’‘–‡–‹ƒŽ–Šƒ–™ƒ•”—•Š‡†–‘ƒ”‡–„‡ˆ‘”‡‹–™ƒ•  ͸͵ƒŽ–‡”‘••„‡”‰ǡDz‘›̵•Ǧ‡ƒ†‡”’‡•‡™Šƒ’–‡”‹‹†Ž‡‹˜ƒŽ”›ǡdzThe WallStreetJournalǡ ‡„”—ƒ”›ͳͲǡʹͲͲͻǤ ͸ͶDzŠ‡ƒ––Ž‡ ‘”Š‡‡‘‘‘•—‡”ǡdzForresterResearchǡ‡…‡„‡”͵ǡʹͲͲͻǤ ƒ‰‡ȁͳ͹ 

 ˆ—ŽŽ›”‡ƒ†›ǡdzƒ•Š‡Dzˆ‘—†–Š‡‘‘•Ž‘™‡”ǡ‘”‡…—„‡”•‘‡–‘—•‡ƒ†Ž‡•• ’‘Ž‹•Š‡†–Šƒ–Š‡‹†Ž‡Ǥ ”ƒ‹–‘˜ƒ”‹‘—•…”ƒ•Š‡•ƒ†„—‰•Ǥ†ǡ™Š‹Ž‡–Š‡ ‹†Ž‡ǯ•ƒ˜‹‰ƒ–‹‘•›•–‡‹•ǯ–‡šƒ…–Ž›™‘”Ž†…Žƒ••ǡ‹–”ƒ…‹”…Ž‡•ƒ”‘—†–Š‡‘‘ǯ•ǡ †‡•’‹–‡–Š‡‰”‡ƒ–’‘••‹„‹Ž‹–‹‡•‘ˆˆ‡”‡†„›–Š‡Žƒ––‡”ǯ•—•‡‘ˆ–Š‡–‘—…Š•…”‡‡Ǥdz͸ͷŠ‡ ‘‘•‘Ž†‘—–ˆ‘”–Š‡ʹͲͲͻŠ‘Ž‹†ƒ›•‡ƒ•‘ƒ†•Š‹’‡–•‘ˆƒ—’†ƒ–‡†‘†‡Ž ”‡•—‡†‹ ‡„”—ƒ”›ʹͲͳͲǤ  ‡…ƒ—•‡‘ˆ–Š‡‹…‘’ƒ–‹„Ž‡ˆ‹Ž‡ˆ‘”ƒ–•ƒ†•ǡ’”‹…‹‰ƒ–ƒ˜‡†‘”ǯ•‡‘‘ •–‘”‡‹ˆŽ—‡…‡†–Š‡‡‡ƒ†‡”’—”…Šƒ•‡†‡…‹•‹‘Ǥ ‡‘‘’”‹…‹‰ǡƒœ‘™ƒ•–Š‡ Ž‘™Ǧ…‘•–Ž‡ƒ†‡”„›ƒ™‹†‡ƒ”‰‹Ǥ ‡•Šǡƒ‡‘‘•‡ƒ”…Š‡‰‹‡ǡ…‘’ƒ”‡†‹ Žƒ–‡‘˜‡„‡”ʹͲͲͻ–Š‡’”‹…‡•‘ˆͳͳǡ͸ͲͶ–‘’Ǧ•‡ŽŽ‹‰‡‘‘–Šƒ–™‡”‡ƒ˜ƒ‹Žƒ„Ž‡ƒ– –Š‡ǤǤ™‡„•‹–‡•‘ˆƒœ‘ǡƬƒ†‘›ȋExhibit10ȌǤ ͹ͶΨ‘ˆ–Š‡…ƒ•‡•ǡ ƒœ‘Šƒ†ȋʹͺΨȌ‘”ƒ–…Š‡†ȋͶ͸ΨȌ–Š‡„‡•–’”‹…‡ǤƬŠƒ†–Š‡„‡•–’”‹…‡ˆ‘”ͶΨ ‘ˆ–‹–Ž‡•ƒ†ƒ–…Š‡†‹–ˆ‘”ͶʹΨǤ‘›Šƒ†–Š‡„‡•–’”‹…‡ˆ‘”Ž‡••–ŠƒͲǤʹΨ‘ˆ–‹–Ž‡• ƒ†ƒ–…Š‡†‹–ˆ‘”Ž‡••–ŠƒͶΨǤ  †‡”ƒœ‘ǯ•™ƒ–…ŠǡƒŽ‘‰™‹–Š–Š‡‘›‡ƒ†‡”ƒ†Ƭ‘‘ǡ•’”‘—–‡†ƒ …‘ŽŽ‡…–‹‘‘ˆ‘–Š‡”‡‡ƒ†‡”•ǦǦǦ–Š‡‡ ”‹˜‡”‘—…Šǡ–Š‡‡‘‘ǡ–Š‡‡Ž‹…ǡ–Š‡ ƒ’›”—•ǦǦǦ„—––Š‡‹†Ž‡ǯ•ˆ‹‡”…‡•–…‘’‡–‹–‘”•ƒ›™‡ŽŽ„‡„ƒ…Ž‹–†‡˜‹…‡•ǡ…‡ŽŽ ’Š‘‡•ƒ†…‘’—–‡”•Ǥ ‘””‡•–‡”‡•‡ƒ”…Šˆ‘—†–Šƒ–‹ƒ††‹–‹‘–‘‡‡ƒ†‡”•ǡ …‘•—‡”•™‡”‡”‡ƒ†‹‰‡‘‘•ƒ…”‘••—Ž–‹’Ž‡†‡˜‹…‡•‹…Ž—†‹‰†‡•–‘’•ǡ Žƒ’–‘’•ǡ‘„‹Ž‡’Š‘‡•ƒ†‡–„‘‘•ȋExhibit11)Ǥ †‡‡†ǡ‹ʹͲͲͺǡ‘”‡’‡‘’Ž‡ †‘™Ž‘ƒ†‡†‡š…›…Ž‡ǯ•‹Š‘‡‡‡ƒ†‡”ƒ’’ǦǦǦͳ‹ŽŽ‹‘ǦǦǦ–Šƒ„‘—‰Š–‹†Ž‡•Ǥ͸͸ ƒœ‘–‘‘‘–‹…‡ǡ‹–”‘†—…‹‰–Š‡‹†Ž‡ˆ‘”‹Š‘‡ƒ’’‹ƒ”…ŠʹͲͲͻƒ† ƒ…“—‹”‹‰‡š…›…Ž‡‹’”‹ŽʹͲͲͻǤ  ‹–Š‘—–ƒ‡š’‡•‹˜‡ •…”‡‡ǡ™Š‹…Š…‘•–ƒ„‘—–̈́͸ͲȋExhibit6Ȍǡ„ƒ…Ž‹– ”‡ƒ†‡”•™‡”‡”‡Žƒ–‹˜‡Ž›…Š‡ƒ’ǣ͵ ‹Š‘‡•…‘•–̈́ͳͻͻƒ†‡–„‘‘•̈́͵ͲͲǤƒ…Ž‹– †‡˜‹…‡•…‘—Ž†ƒŽ•‘„‡‘”‡•–›Ž‹•Šˆ‘”•‘‡ǣ–Š‡•™‹–…Šˆ”‘”‡ƒ†‹‰‘–Š‡‹Š‘‡ –‘–Š‡‹†Ž‡ǡ™ƒ•–‘Š‡‡™‘”‡”ǯ•‹…Š‘Ž•‘ƒ‡”Ž‹‡Dz‰‘‹‰ˆ”‘ƒ‹‹ ‘‘’‡”–‘ƒ™Š‹–‡ͳͻͺʹ ’ƒŽƒ™‹–Š„Ž‘™•Š‘…•Ǥdz͸͹   TheiPadShuffle  –›Ž‹•Šƒ†™‹–Š‹–•̈́ͶͻͻǦ̈́ͺʹͻ’”‹…‡•’”‡ƒ†ƒ…”‘••—Ž–‹’Ž‡ƒ’’Ž‹…ƒ–‹‘•ǡ’’Ž‡ǯ• ‹ƒ†ǡ‹–”‘†—…‡†‹ ƒ—ƒ”›ʹͲͳͲƒ†•‡–ˆ‘”•ƒŽ‡‹ƒ”…ŠʹͲͳͲǡ™ƒ•–Š‡‹†Ž‡ǯ• ‘•–‘–ƒ„Ž‡„ƒ…Ž‹–…‘–‡†‡”ǤŠ‡‹ƒ†™ƒ•‘–ƒ‡‡ƒ†‡”Ǥƒ–Š‡”ǡ‹–™ƒ•ƒ ‰‡‡”ƒŽ’—”’‘•‡—Ž–‹‡†‹ƒƒ† –‡”‡–†‡˜‹…‡–Šƒ–‹…Ž—†‡†ƒ‡‡ƒ†‡” ƒ’’Ž‹…ƒ–‹‘ȋExhibit9ȌǤ –Šƒ†ƒͻǤ͹dz…‘Ž‘”†‹•’Žƒ›ǡƒ—Ž–‹Ǧ–‘—…Š•…”‡‡™‹–Šƒ ˜‹”–—ƒŽ‡›„‘ƒ”†ǡƒ†‹–™‡‹‰Š‡†ʹͶ‘œǤņƒ„‘—––™‹…‡–Š‡™‡‹‰Š–‘ˆƒ‡‡ƒ†‡”ǤŽŽ  ͸ͷƒŽ–‡”‘••„‡”‰ǡDz‘‘Ǧ‡ƒ†‡” ƒ•‘–‡–‹ƒŽǡ„—–‡‡†•‘”ǡdzTheWallStreet Journalǡ‡…‡„‡”ͳͲǡʹͲͲͻǤ ͸͸Dz ‘™‹‰‹•–Š‡‡‡ƒ†‡”’’‘”–—‹–›ǫdzForresterResearchǡƒ›ʹ͹ǡʹͲͲͻǤ ͸͹‹…Š‘Ž•‘ƒ‡”ǡOp.Cit. ƒ‰‡ȁͳͺ 

 ‘†‡Ž•Šƒ†‹Ǧ ‹Ǣ‘”‡‡š’‡•‹˜‡‘†‡Ž•Šƒ†ƒ……‡••–‘Ƭǯ•͵ ‡–™‘”ǡ™Š‹…Š ”‡“—‹”‡†ƒ•‡’ƒ”ƒ–‡•—„•…”‹’–‹‘ǤŠ‡‹ƒ†…‘—Ž†”—ƒŽ‘•–ƒ›‹Š‘‡ƒ’’Ž‹…ƒ–‹‘ǡ •‘‹–•–ƒ”–‡†™‹–Šƒ‹•–ƒŽŽ‡†Ǧ„ƒ•‡‘ˆƒ–Ž‡ƒ•–ͳͷͲǡͲͲͲƒ’’•–Šƒ–—•‡”•…‘—Ž† †‘™Ž‘ƒ†ˆ”‘’’Ž‡̵•’’–‘”‡ǤŠ‡ƒ’’••—’’‘”–‡†˜‹†‡‘ǡ–‡š–ǡ•‘…‹ƒŽǦ ‡–™‘”‹‰ǡ‰ƒ‡•ǡ™‡„Ǧ„”‘™•‹‰ǡƒ†‘•–”‡Ž‡˜ƒ–ǡ‡‘‘”‡ƒ†‹‰ǣ’”‡Ž‘ƒ†‡† ™ƒ•–Š‡‹‘‘•ƒ’’ǡ™Š‹…Š†‹•’Žƒ›‡†‡‘‘•’—„Ž‹•Š‡†‹–Š‡‡—„ˆ‘”ƒ–Ǥ͸ͺ•‡”• †‘™Ž‘ƒ†‡†–Š‡•‡‡‘‘•ˆ”‘’’Ž‡ǯ•‹‘‘•–‘”‡ǡ™Š‡”‡–Š‡›…‘—Ž†•‡ƒŽ‡••Ž› „—›„‘‘•ˆ”‘™‹–Š‹–Š‡‹‘‘•ƒ’’™‹–Š–Š‡‹”’”‡Ǧ‡š‹•–‹‰‹—‡•ƒ……‘—–Ǥ  …‘–”ƒ•–ǡ‘–Š‡”‡‡ƒ†‡”ƒ’’•™‡”‡”‡“—‹”‡†–‘•‡†–Š‡—•‡”–‘–Š‡‹ƒ†ǯ•‡„ „”‘™•‡”ƒ†…‘•—ƒ–‡–Š‡–”ƒ•ƒ…–‹‘‘–Š‡•‡ŽŽ‡”ǯ•™‡„•‹–‡Ǥ  ’’Ž‡ƒ––”ƒ…–‡†„‘‘Ǧ”‡ƒ†‡”•™‹–Š’”‘†—…–ˆ—…–‹‘ƒŽ‹–›ǡƒ†„‘‘Ǧ”‡ƒ†‡”• ƒ––”ƒ…–‡†’—„Ž‹•Š‡”•Ǥ›–Š‡–‹‡‘ˆ–Š‡‹ƒ†Žƒ—…Šǡ’’Ž‡Šƒ†”‡ƒ…Š‡†…‘–‡– ƒ‰”‡‡‡–•™‹–Š’—„Ž‹•Š‡”•ƒ…‹ŽŽƒǡ ƒ…Š‡––‡‘‘ ”‘—’ǡ‡‰—‹ǡ ƒ”’‡”‘ŽŽ‹•ǡƒ†‹‘Ƭ…Š—•–‡”Ǥ—„Ž‹•Š‡”•…‘—Ž†•‡––Š‡‹”‘™’”‹…‡•ƒ† –Š‡›‡’–͹ͲΨ‘ˆ”‡˜‡—‡•ǡˆ‘ŽŽ‘™‹‰–Š‡’’–‘”‡ǯ•—•—ƒŽ”‡˜‡—‡•’Ž‹–Ǥ†‡”–Š‹• Dzƒ‰‡…›dz‘†‡Žǡ’’Ž‡…‘ŽŽ‡…–‡†ƒ…‘‹••‹‘„—–†‹†‘–•‡––Š‡‡‘‘ǯ•”‡–ƒ‹Ž ’”‹…‡Ǥ …‘–”ƒ•–ǡ—†‡”ƒœ‘ǯ•Dz’”‹…‹’ƒŽdz‘†‡Žǡ–Š‡”‡–ƒ‹Ž‡”ȋƒœ‘Ȍ„‘—‰Š– „‘‘•ƒ–ƒ™Š‘Ž‡•ƒŽ‡’”‹…‡–Šƒ–™ƒ•ƒ„‘—–ŠƒŽˆ–Š‡Ž‹•–’”‹…‡‘ˆƒ’Š›•‹…ƒŽ„‘‘ƒ† •‡–‹–•‘™‡‘‘’”‹…‡ǤŠ‡”‡ƒ•ƒœ‘Ž‘•–‘‡›‘‘•–‘ˆ–Š‡‡‘‘•‹–•‘Ž† ˆ‘”̈́ͻǤͻͻȋ™Š‹…Š™ƒ•Ž‡••–ŠƒŠƒŽˆ–Š‡’Š›•‹…ƒŽ„‘‘ǯ•Ž‹•–’”‹…‡Ȍǡ‹–„—‹Ž–ƒ‹•–ƒŽŽ‡† „ƒ•‡‘ˆ‹†Ž‡•ƒ†‡‘‘•–Šƒ–‰ƒ˜‡‹–ƒŽ‡ƒ†‹‰’‘•‹–‹‘‹–Š‡…‘‡…–‡†‡‡ƒ†‡” ƒ†‡‘‘ƒ”‡–•Ǥ  ™ƒ”‡‘ˆ–Š‡‡‡”‰‹‰–Š”‡ƒ–ǡƒœ‘”‡’‘”–‡†Ž›ƒ†‡‹–…Ž‡ƒ”–‘’—„Ž‹•Š‡”•–Šƒ–‹– ™‘—Ž†‘–ƒ……‡†‡–‘–Š‡ƒ‰‡…›‘†‡Ž•‘‡‘ˆ–Š‡‡•–ƒ„Ž‹•Š‡†™‹–Š’’Ž‡ǡŽ‡ƒ†‹‰ –‘Dzƒ•‹–‡•‡ƒ•‹–—ƒ–‹‘ƒ•–Š‡‹†—•–”›Šƒ•‡˜‡”Šƒ†Ǥdz͸ͻ‡‘ˆ–Š‡•‡’—„Ž‹•Š‡”•ǡ ƒ…‹ŽŽƒǡ–Š‡–Š”‡ƒ–‡‡†–Šƒ–‹ˆƒœ‘†‹†‘–ƒ‰”‡‡–‘ƒƒ‰‡…›‘†‡Žǡ‹– ™‘—Ž†•‡ŽŽ‡™„‘‘•–‘ƒœ‘‘Ž›•‹š‘–Š•ƒˆ–‡”–Š‡›™‡”‡•‘Ž†–Š”‘—‰Š‘–Š‡” …Šƒ‡Ž•ǡ‹…Ž—†‹‰’’Ž‡ǯ•‹‘‘•–‘”‡Ǥƒœ‘”‡•’‘†‡†„›”‡‘˜‹‰ƒŽŽ ƒ…‹ŽŽƒ–‹–Ž‡•ˆ”‘‹–•ǤǤ•‹–‡Ǥ—–Œ—•–ƒ†ƒ›Žƒ–‡”ǡƒœ‘…ƒ’‹–—Žƒ–‡†Ǥ ‘ˆˆ‹…‹ƒŽ’‘•–‘ƒœ‘ǯ•‹†Ž‡„Ž‘‰‡š’Žƒ‹‡†ǣ  ‡ƒ”—•–‘‡”•ǣ  ƒ…‹ŽŽƒǡ‘‡‘ˆ–Š‡Dz„‹‰•‹šdz’—„Ž‹•Š‡”•ǡŠƒ•…Ž‡ƒ”Ž›…‘—‹…ƒ–‡†–‘—•–Šƒ–ǡ ”‡‰ƒ”†Ž‡••‘ˆ‘—”˜‹‡™’‘‹–ǡ–Š‡›ƒ”‡…‘‹––‡†–‘•™‹–…Š‹‰–‘ƒƒ‰‡…›‘†‡Ž ƒ†…Šƒ”‰‹‰̈́ͳʹǤͻͻ–‘̈́ͳͶǤͻͻˆ‘”‡Ǧ„‘‘˜‡”•‹‘•‘ˆ„‡•–•‡ŽŽ‡”•ƒ†‘•– Šƒ”†…‘˜‡””‡Ž‡ƒ•‡•Ǥ 

 ͸ͺ‡…ƒŽŽ–Šƒ–™Š‹Ž‡‡—„™ƒ•ƒDz‘’‡dz•–ƒ†ƒ”†ǡ–Š‡‡‘‘•™‡”‡‡…‘†‡†—•‹‰ –Š‡ ƒ‹”’Žƒ›ǡ™Š‹…Š‡ƒ––Šƒ––Š‡›™‘—Ž†‘–„‡”‡ƒ†‘‹…‘’ƒ–‹„Ž‡ †‡˜‹…‡•Ǥ ͸ͻ ‡ˆˆ”‡›Ǥƒ…Š–‡„‡”‰ǡDz’’Ž‡ƒ„Ž‡–‘”–‡†•‡™”‹–‡ˆ‘”—„Ž‹•Š‡”•ǡdzTheWall StreetJournalǡ ƒ—ƒ”›ʹ͸ǡʹͲͳͲǤ ƒ‰‡ȁͳͻ 

 ‡Šƒ˜‡‡š’”‡••‡†‘—”•–”‘‰†‹•ƒ‰”‡‡‡–ƒ†–Š‡•‡”‹‘—•‡••‘ˆ‘—” †‹•ƒ‰”‡‡‡–„›–‡’‘”ƒ”‹Ž›…‡ƒ•‹‰–Š‡•ƒŽ‡‘ˆƒŽŽƒ…‹ŽŽƒ–‹–Ž‡•Ǥ‡™ƒ–›‘—–‘ ‘™–Šƒ–—Ž–‹ƒ–‡Ž›ǡŠ‘™‡˜‡”ǡ™‡™‹ŽŽŠƒ˜‡–‘…ƒ’‹–—Žƒ–‡ƒ†ƒ……‡’–ƒ…‹ŽŽƒǯ• –‡”•„‡…ƒ—•‡ƒ…‹ŽŽƒŠƒ•ƒ‘‘’‘Ž›‘˜‡”–Š‡‹”‘™–‹–Ž‡•ǡƒ†™‡™‹ŽŽ™ƒ––‘ ‘ˆˆ‡”–Š‡–‘›‘—‡˜‡ƒ–’”‹…‡•™‡„‡Ž‹‡˜‡ƒ”‡‡‡†Ž‡••Ž›Š‹‰Šˆ‘”‡Ǧ„‘‘•Ǥƒœ‘ …—•–‘‡”•™‹ŽŽƒ––Šƒ–’‘‹–†‡…‹†‡ˆ‘”–Š‡•‡Ž˜‡•™Š‡–Š‡”–Š‡›„‡Ž‹‡˜‡‹–ǯ• ”‡ƒ•‘ƒ„Ž‡–‘’ƒ›̈́ͳͶǤͻͻˆ‘”ƒ„‡•–•‡ŽŽ‹‰‡Ǧ„‘‘Ǥ‡†‘ǯ–„‡Ž‹‡˜‡–Šƒ–ƒŽŽ‘ˆ–Š‡ ƒŒ‘”’—„Ž‹•Š‡”•™‹ŽŽ–ƒ‡–Š‡•ƒ‡”‘—–‡ƒ•ƒ…‹ŽŽƒǤ†™‡‘™ˆ‘”•—”‡–Šƒ– ƒ›‹†‡’‡†‡–’”‡••‡•ƒ†•‡ŽˆǦ’—„Ž‹•Š‡†ƒ—–Š‘”•™‹ŽŽ•‡‡–Š‹•ƒ•ƒ ‘’’‘”–—‹–›–‘’”‘˜‹†‡ƒ––”ƒ…–‹˜‡Ž›’”‹…‡†‡Ǧ„‘‘•ƒ•ƒƒŽ–‡”ƒ–‹˜‡Ǥ  ‹†Ž‡‹•ƒ„—•‹‡••ˆ‘”ƒœ‘ǡƒ†‹–‹•ƒŽ•‘ƒ‹••‹‘Ǥ‡‡˜‡”‡š’‡…–‡†‹––‘„‡ ‡ƒ•›Ǩ  Šƒ›‘—ˆ‘”„‡‹‰ƒ…—•–‘‡”Ǥ͹Ͳ





     

 ͹Ͳ‘—…‡‡–ǣƒ…‹ŽŽƒǦ‘‘•ǡKindleCommunityǡ ƒ—ƒ”›͵ͳǡʹͲͳͲǤ ƒ‰‡ȁʹͲ 



Exhibit1:Amazon.comOperatingResults(inmillionsofdollars)andOtherData. 2009 Net sales Cost of sales Gross profit

2008

$24,509 $19,166 18,978 14,896 5,531 4,270

2007

2006

14,835 10,711 11,482 8,255 3,353 2,456

Year Ended December 31, 2005 2004 2003

2002

2001

2000

8,490 6,451 2,039

6,921 5,319 1,602

5,264 4,007 1,257

3,933 2,940 993

3,122 2,324 799

2,762 2,106 656

Operating expenses: Fulfillment* Marketing Technology and content General and administrative Other operating expenses, net

2,052 680 1,240 328 102

1,658 482 1,033 279 (24)

1,292 344 818 235 9

937 263 662 195 10

745 198 451 166 47

590 158 251 112 50

477 123 208 88 91

392 125 216 79 116

374 138 241 90 367

415 180 269 109 547

Total operating expenses

4,402

3,428

2,698

2,067

1,607

1,162

987

928

1,211

1,520

Income (loss) from operations

1,129

842

655

389

432

440

271

64

(412)

(864)

Interest income Interest expense Other income (expense) Restatements, investment losses etc.

37 (34) 29

83 (71) 47

90 (77) (1) (7)

59 (78) (4) 11

44 (92) 2 42

28 (107) (5) (1)

22 (130) 3 (130)

24 (143) (5) (96)

29 (139) (12) (32)

41 (131) (10) (447)

Net Income (Loss)

902

645

476

190

359

588

35

(149)

(567)

(1,411)

13,813 6,257 24,300 105

8,314 3,259 20,700 88

3,696 2,000 12,000 56

3,249 1,779 9,000 47

2,162 1,395 7,800 40

1,990 1,301 7,500 31

1,638 997 7,800 25

2,135 1,101 9,000 20

Total assets Cash and marketable securities Employees Active customers (millions)**

6,485 4,363 3,112 2,019 17,000 13,900 76 64



ȗ —Žˆ‹ŽŽ‡–…‘•–•ƒ”‡…‘•–•‹…—””‡†‹‘’‡”ƒ–‹‰ƒ†•–ƒˆˆ‹‰ƒœ‘ǯ•ˆ—Žˆ‹ŽŽ‡–ƒ†…—•–‘‡”•‡”˜‹…‡…‡–‡”•ǡ…‘•–•‘ˆ”‡…‡‹˜‹‰’”‘†—…–ǡ’‹…‹‰ǡ ’ƒ…‹‰ƒ†’”‡’ƒ”‹‰‘”†‡”•ˆ‘”•Š‹’‡–ǡ…”‡†‹–…ƒ”†ˆ‡‡•ƒ†”‡•’‘†‹‰–‘‹“—‹”‹‡•ˆ”‘…—•–‘‡”•Ǥ ȗȗƒ…–‹˜‡…—•–‘‡”‹•ƒ…—•–‘‡”™Š‘–”ƒ•ƒ…–‡††—”‹‰–Š‡›‡ƒ”Ǥ ‘—”…‡ǣ‘”’‘”ƒ–‡”‡’‘”–•Ǥ

ƒ‰‡ȁʹͳ 

 Exhibit2:Amazon’’sannualsalesperactivecustomerbyproductcategory. $250 Other Electronics&Gen.Merchandise $200

Othermedia Books

$150

$100

$50

$0 2002

2003

2004

2005

2006

2007

2008

2009

 ‘—”…‡ǣ‘”’‘”ƒ–‡”‡’‘”–•ǢǤ Ǥ‘™‡Ƭ‘Ǥ

Exhibit3:FeaturesofAmazon’’sKindleModels.  LaunchDate LaunchPrice Size Weight Display Pixel Resolution RotatingDisplay TextͲtoͲSpeech Storage Expandable

Kindle1 Kindle2 KindleDX 11/19/2007 2/9/2009 6/10/2009 $359 $299 $489 7.5"x5.3"x0.7" 8"x5.3"x0.36" 10.4"x7.2"x0.38" 10.4ounces 10.2ounces 18.9ounces 6"diagonalelectronicpaperdisplay 6"diagonalelectronicpaperdisplay 9.7"diagonalelectronicpaperdisplay 600x800 600x800 1200x824 167ppi,4Ͳlevelgrayscale 167ppi,16Ͳlevelgrayscale 150ppi,16Ͳlevelgrayscale No No Yes No Yes Yes 180MB(200books)Ͳ256MB 1.4GB(1,500books)Ͳ2GB 4GB(3,500books) Yes,withSDmemorystick No No Kindle(AZW),TXT,unprotected Kindle(AZW),TXT,Audible,MP3, Kindle(AZW),PDF,TXT,Audible,MP3, FileFormatssupported MOBI,PRC unprotectedMOBI,PRC unprotectedMOBI,PRC HTML,DOC PDF,HTML,DOC,JPEG,GIF,PNG, HTML,DOC,RTF,JPEG,GIF,PNG,BMP Throughconversion BMP 3.5mmstereoaudiojack,builtͲin ListenviaKindle'sspeakerorplug 3.5mmstereoaudiojack,rearͲ mountedstereospeakers stereospeakers Audio intheheadphonesforprivate listening BatteryLife 2Dayswithwireless 7Dayswithwireless 7Dayswithwireless 

 ‘—”…‡ǣ‘’ƒ›†ƒ–ƒǡ’”‡••”‡’‘”–•Ǥ

ƒ‰‡ȁʹʹ 



Exhibit4:EvolutionofKindleContentandAccessoriesoverTime. NovͲ07 MayͲ08 NovͲ08 FebͲ09 MarͲ09 AprͲ09 Books 90,000 122,000 200,000 240,748 258,261 273,151 Magazines 10 15 20 22 24 26 Newspapers 14 21 29 31 33 36 Blogs 250 370 690 1,280 1,422 1,505 Accessories  7 26 35 79 85

MayͲ09 284,840 29 37 4,500 107

JunͲ09 296,580 29 38 5,412 129

JulͲ09 AugͲ09 SepͲ09 OctͲ09 NovͲ09 DecͲ09 JanͲ10 FebͲ10 315,397 339,705 350,239 343,730 368,872 384,203 403,152 415,483 32 32 34 36 38 40 43 46 41 44 46 46 58 73 89 94 6,003 6,386 7,088 7,217 7,373 7,584 8,088 8,561 158 187 212 242 253 286 318 334 

JulͲ09 AugͲ09 SepͲ09 OctͲ09 NovͲ09 DecͲ09 JanͲ10 FebͲ10

 ‘—”…‡ǣ‘ŽŽ‹•–‡™ƒ”–Ǥ  

 Exhibit5:KindlePricing.  Kindle1 Kindle2&Int'l KindleDX

NovͲ07 MayͲ08 NovͲ08 $399 $359 $359

 ‘—”…‡ǣ‘”’‘”ƒ–‡”‡’‘”–•Ǥ

ƒ‰‡ȁʹ͵ 

FebͲ09

MarͲ09

AprͲ09

MayͲ09

JunͲ09

$359

$359

$359

$359 $489

$359 $489

$359 $489

$299 $489

$299 $489

$299 $489

$259 $489

$259 $489

$259 $489

$259 $489



 Exhibit6:EstimatesofComponentandManufacturingCostsfortheKindle2. Materials Displaymodule(EInk) Displaycontroller WirelessBroadbandmodule PrintedCircuitBoard MultimediaApplicationProcessor Battery Mainenclosure Audiocircuit/powermanagement MemoryͲSDRAMandFlash Othercomponents Totalmaterials Manufacturing Materials+manufacturingcost



$60.0 $4.3 $39.5 $9.8 $8.6 $7.5 $4.5 $4.4 $6.1 $32.1 $176.8 $8.7 $185.5 

‘—”…‡ǣ‹—’’Ž‹–‡ƒ”†‘™ƒƒŽ›•‹•ǡ’”‹ŽʹͲͲͻǤ 

 Exhibit7:U.S.TradeWholesaleQuarterlyElectronicBookSales,inmillionsof dollars.  $60 $50 $40 $30 $20 $10 $0 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 02 02 03 03 04 04 05 05 06 06 07 07 08 08 09 09



‘—”…‡ǣŠ‡••‘…‹ƒ–‹‘‘ˆ‡”‹…ƒ—„Ž‹•Š‡”•ǡ Š––’ǣȀȀ™™™Ǥ‘’‡‡„‘‘Ǥ‘”‰Ȁ†‘…̴Ž‹„”ƒ”›Ȁ‹†—•–”›•–ƒ–•ǤŠ–Ǥ

ƒ‰‡ȁʹͶ 



  Exhibit8:DemographiccharacteristicsofonlineNorthAmericanconsumers whoownedaneReader,intendedtobuyoneinsixmonthsorwereinterested toknowmoreaboutaneReaderasofQ22009. All online Currently own an Intend to buy in Interested to adults eReader next 6 months know more % of online adults Male Mean age

100%

1.5%

6%

24%

48%

54%

60%

46%

44

47

39

42

Married/partnered

65%

84%

62%

66%

Have children at home under 18

29%

27%

39%

33%

Use broadband at home

78%

87%

81%

82%

Technology optimist

59%

83%

84%

76%

$79,210

$116,052

$87,640

$83,519

46%

69%

55%

50%

2.7

3.5

5.0

3.7

13%

36%

19%

18%

Mean household income College-educated Books bought/borrowed per month* Percent of books bought online* Read on commute to work/school Read on business trips

9%

17%

14%

12%

15%

30%

23%

21%

 ȗ‡ˆ‘”‡„—›‹‰ƒ‡‡ƒ†‡”Ǥ ‘—”…‡ǣ ‘””‡•–‡”‡•‡ƒ”…Š‘”–Š‡”‹…ƒ‘Ž‹‡•—”˜‡›ǡʹʹͲͲͻǤ 

ƒ‰‡ȁʹͷ 





 Exhibit9:FeaturecomparisonoftheKindle,SonyReader,nookandtheiPad.   Initiallaunchdate Primaryfunction Pricing&screensize

AmazonKindle NovͲ07 EͲreader Kindle2(6"):$259 KindleDX(9.7"):$489

Weight

Kindle2:10.2oz. KindleDX:18.9oz.

Screentype Touchscreen EͲbooktitles,December2009 AccesstoGoogleBookspublicdomaintitles TypicalbestsellereͲbookpricing Newspaper/magazinesubscriptions SupportsePubfileformat? EͲBookDigitalRightsManagementsoftware Storagecapacity

Black&WhiteEͲInk No 400,000 Yes,viaPDFdownloadonly $9Ͳ$10 Yes No AZW 2GB(4GBontheDX)

Batterylife WiͲFi WirelessInternetaccessthroughcarrier Webbrowser MobileaccesstoeͲbooks Retailstoredistribution AccesstolocallibraryeͲbooks

7dayswithwireless No Yes,bundled Yes,butverylimited Yes;iPhone/iPodTouch No No



‘—”…‡•ǣ‘”’‘”ƒ–‡ƒ†’”‡••”‡’‘”–•Ǥ

 

ƒ‰‡ȁʹ͸ 

SonyReader OctͲ06 EͲreader PocketEdition(5"):$175Ͳ$200 TouchEdition(6"):$270Ͳ$300 DailyEd.(7.1"):$399 PocketEdition:7.8oz. TouchEdition:10oz. DailyEdition:12.75oz Black&WhiteEͲInk Yes(exceptPocketEdition) 200,000+Google(1million) Yes,integratedintobookstore $10 Yes(DailyEditiononly) Yes BBeB,Adobe 512MB,expandable (2GBontheDailyEdition) 7dayswithwireless No YesforDailyEditiononly,bundled No No Yes;BestBuy,WalͲMart,airportkiosks,etc. Yes

Barnes&Noblenook NovͲ09 EͲreader Nook(6"):$259

AppleiPad MarͲ10 Multimedia&Internetdevice 9.7"iPad:$499Ͳ$829

Nook:12.1oz.

24oz.

Black&WhiteEͲInk+smallcolorLCD No(smallLCDtouchscreenonly) Unknown+Google(1million) Yes,integratedintobookstore $9Ͳ$10 Yes Yes Adobe 2GB,expandable

LCD(color) Yes Unknown Yes,viawebbrowser Publishersetsprice Yes,throughApp Yes Fairplay 16GBͲ64GB

10days Yes Yes,bundled No Yes;iPhone/iPodTouch,Blackberry Yes;Barnes&Noblestores No

11hours Yes AT&T,unbundled Yes Yes;iPhone/iPodTouch Yes;Appleretailstores N/A



 Exhibit10:PricecomparisonfortopǦsellingeBooksavailableontheAmazon, Barnes&Noble(B&N)andSonyeBookstores.Shownisthepercentofcasesin whicheacheBookstorehadtheabsolutelowestprice,matchedthelowest price,ordidnothavethelowestprice. 100%

80%

60% NotLowest MatchedLowest

40%

AbsoluteLowest

20%

0% Amazon

B&N

Sony



ƒ–ƒˆ”‘ ‡•Šǡ‘˜‡„‡”ʹͲͲͻǤ



Exhibit11:U.S.consumers’’answerstothequestion:"Whichofthefollowing devicesdoyouuse,orwouldyoubeinterestedinusing,toreadelectronic books/eBooks?"

Nowusing

Mobilephone/PDA

Interestedinusing Netbook

eReader

Laptopcomputer

Desktopcomputer

0%

‘—”…‡ǣ ‘””‡•–‡”‡•‡ƒ”…Šǡ͵ʹͲͲͻȋǤǤȌ

ƒ‰‡ȁʹ͹ 

5%

10%

15%

20%