The story continues - Archer Freres

The story continues - Archer Freres

Archer Frères The story continues… A few decades before the first crusade, an order of friars called Archer Frères* was established to spread the word...

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Archer Frères The story continues… A few decades before the first crusade, an order of friars called Archer Frères* was established to spread the word and communicate freely among the people. After

establishing the order and starting to practice in the local community and provinces, the brotherhood of friars decided to go outside their region and on the 20th of June,

1017 AD, a select group of friars who were handpicked for their incredible ability to communicate and tell stories, started their travels across the world spreading their

message of hope and goodwill. As they travelled, they learnt more about the powers of communication and found new ways to spread the word.

Over generations, the friars handed down their learnings to the next in line and so on. Then around 1440 AD, the printing press was invented by the German Johannes Gutenberg. The printing press was an important step towards the

democratization of knowledge and communication. Within 50 or so years of the

invention of the printing press, the whole world changed. Now that more people had access to knowledge both new and old, we the people could discuss, share and communicate freely.

Over hundreds of years, the modes and methods of communication kept evolving and the brothers kept up with the change. From printing presses to newspapers’ and

magazines to telecommunication devices and vernacular communication methods to the broadcast era with radio and television and then the internet and social media and now to horizons beyond, the brothers continued to evolve and became more proficient storytellers.

These learnings continued to be passed down from one to the next and now exactly a millennium has passed since the brothers set out on their journey to spread the word and they’re now readying for the next phase of their evolution and that of the

communications landscape. Archer Frères are now looking forward to the next 1000 years and beyond!

If you’d like to know more about our brothers & sisters and listen to our stories and tall tales,**

please write to us at [email protected] or

visit www.pitchforkpartners.com

(for a different yet connected tall tale meant for another day!) or

just call Sunil +91 9820033755 or Jaideep +9821042514.

* The English term Friar is derived from the Norman French word frère ("brethren"), from the Latin frater ("brother") ** A tall tale is a story with unbelievable elements, related as if it were true and factual.