this is .. . - American Radio History

this is .. . - American Radio History

this is .. . THE BATES ELECTIOC CO. This albi,rn compiled and edited by Thomas B. Tull. Editor National Radio Personalities Copyright, 1947, by Na...

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this is ..

.

THE BATES ELECTIOC CO. This albi,rn compiled and edited by Thomas B. Tull. Editor

National Radio Personalities Copyright, 1947, by National Radio Personalities, Publishers Peoria, Illinois

Jo 356

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ST.

11

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The G. A. Richards Award is presented by Mr. Richards, President of WGAR, to J. Edgar Hoover, Chief of the Federal Bureau of Investigation, for the most outstanding radio speech to be delivered during the year 1946 on the subject of "Americanism."

MORE POWER TO YOU On July 4th, 1947, WGAR turned on its new 50,000 watt transmitter in Broadview Heights, Ohio. From a very small beginning back in December of 1930 with 500 watts, Cleveland's Friendly Station now serves more than . 2,000,000 radio listeners in Northeastern Ohio On the air a minimum of 21 hours every day. To the countless old and new friends who look to CBS and WGAR for information, entertainment and inspiration, these pages are dedicated. The pictures which follow portray only a part of the activities at your Friendly Station. WGAR hopes you will enjoy learning a bit more about some of the folks you hear just by tuning in your radio to 1220 . . . that you will be interested in what goes on behind the scenes. You are always welcome at WGAR. Your comments about programs are welcome, too. WGAR is a part of your community and of every facet of its citizens lives. To deserve your continued friendship through broadcasting programs you want to hear is our constant desire. .

.

WGAR'S BOARD OF DIRECTORS AND OFFICERS to r: Carl George, Assistant General Manager; Harry Wismer, Assistant to the President; William A. Alfs, General Counsel; G. A. Richards, President; John F. Patt, Vice President and General Manager; P. M. Thomas, Secretary. Absent when picture was I

-

taken R. Morris Pierce, Vice President in Charge of Engineering and Treasurer.

E.

M. Krause,

ÈXECUTIVES OF WGAR BROADCASTING CO.

CARL E. GEORGE Assistant General Manager

R. MORRIS PIERCE Vice President - Engineering

ELMER M. KRAUSE Treasurer

WGAR executives represent a combined total of 83 years of daily on- the -scene association and planning with WGAR's fine staff and with literally thousands of Ohio people and organizations.

These

ROBERT A. FOX

WILLIAM HUTTON DESIGN ENGINEERS

WGAR Engineers are fully equipped to handle any emergency that may arise at the transmitter.

Transmitter is located on Route 176 in Broadview Heights. Visitors are welcome.

A view of the transmitter at night.

EMITTER PLAN

OF WGAR

Donald McCollister, Transmitter Supervisor.

A few of the tubes necessary for sending out a 50,000 watt signal.

The gleaming room pictured here is the interior of our main transmit-

ter room.

The equipment gets a tuning up. Each tube pictured above weighs more than 350 pounds.

A TOUR THROUGH OUR STUDIOS

From the control booth pictured above may be seen the beautiful and spacious studio "A" shown at

right.

Left: Studio "B ".

Below:

Mlle" This is our master control room. Every word, every note of music that is heard over WGAR must first be piped through the panels shown above.

Below: Many of the line programs, both local and CBS, are transcribed so that they may be played at other times.

LLOYD WINGARD DeEngineering partment Supervisor.

Right: Control booth overlooking studio "B".

Observation room.

T!E?IIRÏYFJIth a

O r

-,,

\

4_

The Fairy Tale Theatre" is produced by Esther Mullin, former Director of the Children's Theatre at the nationally renowned Cleveland Playhouse. The scripts dramatizing the world's most beloved fairy tales are adapted for radio by Aldarilla Beistle, well known Cleveland authoress of children's books. The actors appearing on the program are all highly talented non -professional juveniles ranging in age from five to sixteen. Some of these young people are pictured on this page.

BEST STARS BY

FAk

Lovely

Hollace Shaw is the soprano star of Columbia Network's "Saturday Night Serenade," which started its th year on 1

Here are the Range Riders, artists on Cleveland's most popular local musical program.

Left:

1

WGAR -CBS on Saturday, October 12, with the unique record of 250 consecutive broadcasts since its premiere airing October 5, 1936.

Rise Stevens and the

'FAMILY HOUR'. heard

Sunday

over WGAR -one of Sunday's best programs of fine music.

Jean Sab-

lon, romantic French singer, is the star of his own new show heard over CBS and WGAR.

Another exclusive feature of WGAR brings to the microphone the popular quartet known as the Dixieteers.

Vocal star Ginny Simms is again the star of her own show heard each Sunday evening over WGAR.

Right: W. C. Handy one of America's great composers. Best remembered is his "ST. LOUIS BLUES."

is

afternoons

ON WGAR

Announcer Walt Henrich displays the number of hands it takes to run one of WGAR's many popular record shows.

-

:,-' Wayne Mack handles Pop Concert

a remote broadcast of the from Cleveland's Public Auditorium.

Kendall Sisters are starred with the Range Riders on their own shows The

heard exclusively over WGAR. Bob Crosby

head

is

the

"Bobcat"

and star of his own music and variety program on

WGAR.

Vaughn Monroe most and his talked -of band in

the land" are

CBS and

WGAR.

heard each Saturday over WGAR.

Evelyn is featured violinist in Phil Spitalny's all -girl orchestra in the new series of the "Hour Of Charm"

broadcasts.

Left: Smiling Gene Autry is the western troubadour heard Sunday nights over

Piano duets are popular among No-theastern Ohio listeners when the keyboards are played by the nimble fingers of WGAR's two accomplished

pianists, Henry Pildner and Grant Wilson.

OUR PROGRAM The average radio listener seldom realizes the amount of work that goes into getting his favorite program on and off the air. Because programming is radio's end -product, it requires a lot of people and much skill to fill 21 hours of air time every day. The department responsible for this job at WGAR (and don't think we aren't proud of it) is quite naturally called The Program Department. Pictured on these pages are some of the people

who function within that departments

*The head of the Program Department is Reg Merridew, the Program Director, pictured as he frowns or smiles, as the case may be, on other members of his program staff

...

Charles Roberts Chief Announcer Schedules announcers to handle various programs. Some of his time is spent at some listening post as well as checking announcer's air performances checking the announcer's responsibilities off the air.

..

¶EPARTMENT

-

-

WhenRalph Worden, Director of Public Affairs ever you attend a civic meeting of any kind, chances are you'll sight WGAR's D of P A in the gathering somewhere. He's interested in any and all affairs that promote the general good of the people.

Assisted by two full Charles Day, News Editor time newsmen, cjllects, edits, prepares for broadcasts all material used in WGAR's comprehensive news coverage.

This jack He's a elf. hirnoducer

Director

and Special for ht well Andean, adaptable Sidney p` trades doscenes rep rter,upr radre who is equally the of all offishow, w public benefit comcov remonr orphan's master rntroducin9 covering an or audience. the'W

r'in

c

cial to

GPR

James

Orgill,

to taking Continuity minutes

of enjoyable

Writer ter Shakespeare Putting it entertainment into 30 or informa-

STARS ON THE BIS

Moderator Sidney Andorn (left) leads a group dis another session ci "Footlights Forum."

Claudia Morgan co -stars as Nora Charles in "Adventures Of The Thin

Jean Hersholt is the kindly "Dr. Christian" heard over WGAR each Wednesday

Man."

evening.

Sometimes an announcer's life isn't as hard as they would have you believe. For example here Sidney Andorn holds a special interview with lovely cinemactress Maureen

O'Hara.

:I.ar Goldwyn moment for announcer Hal Morgan as he poses with six beautiful Goldwyn girls before the broadcast of another WGAR special interview. It's

a

er Each year the National Air Races are held in Cleveland. Above, announcer Bill Mayer broadcasts the races for WGAR and the

Columbia network.

And here

is one of America's favorite whistling Announcer Stan Gee, right, is shown interviewing Fred Lowery of Horace Heidt fame.

stars.

EST

SHOW N TOWN -WEAR' u Left: Fanny Brice, Hanley Stafford and Arlene Harris make up the hilarious Higgins family on the

"Baby Snooks Show."

It's Sidney Andorn reporting. And this time he brings to the WGAR microphone popular young Jackie Kelk.

sure to listen next Christmas time when Ozzie Nelson reads the "Night Before Christmas" to his family, David, Eric and Harriet. Be

Orchestra leader and composer Morton Gould is shown above on a visit to the Friendly Station.

Howard Duff plays the title role in the "Adventures Of Sam Spade" with Lurene Tuttle as his secretary, Effie Perrine.

Right: Love -sick boyfriend Dexter (Sam Edwards) contributes a little realism as he voices his love for Corliss (Janet Waldo) during rehearsal of CBS' "Meet Corliss

Archer."

WGAR

Arthur Godfrey presides over his own talent scouts program on WGAR. The winner is decided by the applause indicator at his right.

www.americanradiohistory.com

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The GAR and

WGAR cooperate on

a

broadcast

from Alliance, Ohio. John Grate, late National Commander of the Grand Army of the Republic, is shown seated in the center of the picture.

ONP

WGAR and the Columbia Broadcasting System cover the National Air Races.

AND TALKS Members of the Cleveland Church Association are regularly heard in special public service presentations of WGAR. Shown at left: Father Francis T. Fergus, conductor of Catholic Services on the Hour of Worship. Right: Rev. Raymond Spoerri, the Federation's Executive Secretary.

y 41n :'ßi4'

a,

another special broadcast from the Terrace Room of the Statler Hotel, "Santa Clauses" from department stores all over Cleveland gather together to enjoy a special Christmas dinner in their honor. In

Senator John W. Bricker of Ohio, is shown above in a special broadcast over station WGAR. Seated, is former Governor Frank J. Lausche.

Another special broadcast on the occasion of the 21st Annual Institute of the Cleveland Council on World Affairs brought to the microphone Jan Masaryk, sécond from right, of Czechoslovakia.

NTERV EWS ANIS

-

Frankly, we don't know whether announcer Wayne Mack is saying hello or good -bye, the plane which enables but he's giving an excellent demonstration of a helicopter WGAR to give complete on- the -spot broadcasts of important events taking place in and around Cleveland.

TIlE I

m

FOR

When Kurt Von Schuschnigg was guest speaker at Cleveland's City Club, his address was carried by an on- the -spot broadcast on WGAR.

TRANSIVIER

Coming To

FpStE

SAW

)bu

TOMORROW

SMOHER. Po

TRI

When the new transitliners were inaugurated in Cleveland, the occasion was celebrated by another special broadcast over Cleveland's Friendly Station, WGAR.

qulE1-_

PEC

As

another

AL EVENTS

community

Icature,

WGAR holds an annual declama-

The most famous photograph to come out of World War II is entitled "Old Glory Over Iwo Jima ". The surviving servicemen of that picture are shown above in a special interview by Sidney Andorn.

tion contest among Cleveland's younger generation. Above, the winners of the contest receive their awards from Wayne Mack.

w G

A

A special program of public interest recently brought to the WGAR microphone Governor Thomas Herbert. He is shown here with his daughter, Mrs. Stevens and his two sons, Daniel and John.

Another distinguished visitor to the WGAR studios recently was Wellington Koo, of China (left). Right is WGAR's engineering V. P., R. Morris Pierce.

R

When the Cleveland Board of Education decided on a new school levy, members of the WGAR staff added a little interest to the occasion by broadcasting direct from the schools themselves.

the dawn of radio, some awed fellow once remarked that "Radio is a magician of a thousand sounds ". Our canny engineers have conquered these magic sounds and so today we may say more correctly that "radio is an instrument of a thousand voices ". Voices voices voices. Many of them as familiar to the listener as the conversation of good friends. For some of them he feels a personal and friendly interest and recognizes them instantly when he tunes in. The "voices" of WGAR are selected after competitive auditions. Announcers are chosen for the pleasant, natural qualities of their voices. Also for their backgrounds in fields like music, drama, news, sports, current events, etc. A well rounded education is important so, too, is a cultural training in one or more of the radio arts. WGAR does not want all of its announcers to be from one mold. A formal reader is required for a symphony dulcet tones for poetry with an organ background a voice with a wide smile and a live line of lingo for certain jive programs. Some voices are low and booming, others are soft and higher. Some announcers speak at a rate almost twice as fast as others, but the important thing is clarity, naturalness and in keeping with the mood. As tough as it is, we think the WGAR announcing staff passes these tests with In

-

VOICES N THE

-

...

-

-

"straight A's ". SOUND OFF MEN!

- -

voted Cleveland's MACK-Producer Born in Ashtabula, Ohio. outstanding announcer Began study of music at 11. At 16 toured Northern Europe with concert band. Finally entered radio in 1931 and came to WGAR in 1934. He is married to Rosena Turnbull, of Jackson, Michigan. He has

WAYNE

three daughters.

-

BILL MAYER Born Erie, Pennsylvania. Attended Fenn College and Cleveland College. Interested in news, music and acting. Started at WGAR in October, 1945.

TOM

ARMSTRONG

-

Born

Sharon, Pa. Graduate of UniverDid freelance sity of Michigan. Former acting and reporting. chief announcer of University staEnjoys sports. Came to tion. WGAR April, 1944 from Youngs-

town.

NIGHT - AND DAY

Born KKnVerhiver City City m siver ma.loring up Poeeto s't'1 of Kansas Cam psychology. radio. o9Y p career for after ttal law news editor in Ma inGAR announcer and annO

Misouri.

Attendedd

tine, e, Ohio.

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Attended

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In

announcer. radio in óols. You.gstows Later Came as to

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in

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Fr

editor.

endlysta

9Dayton.

in

RALPH

, Born Akron

pENRlde--Akron

Uni

W AST ten d singer Ohio. Accomplished with been -as since

st

Octob

er, 1944.

and R

EDGAR cago. Attended University cago. d majoring lorin.9 Came to

W

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ChiNorthw Chi_ liber ester.

years. . Has been inrradio

ffor seven

WGAR - THE STATION

MotleY

i 6 ottorn

Doñumblo2 who

of pi/e)

for

0 Sca Browns' third Colts Myers 48 Browns games, (Inset:

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broadcasts



heard

at attain knownaá

e

heard

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"Al/ Outdoors over WGAR 'Y

in

Brown, Coach and General Manager of the Cleveland Browns.

Paul

11

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FOR GOOD SPORTS

many

astime American Peat futu re¡ SNOW hone an Teat and a f are, has been past W ÿ tniTh before a Baseball has a ° rides. young. Base It and ydiacuhree this b1ó should b¡eleaa' men Veeck, bob ate three to Wt

tiger

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OM

microphone hone W GAR takes Indians {O Patrick shown Van is He cut of the eller. Announcer greats. the dug-out Bob Pitcher two of Boudreau and age Lou 'i

Frank Leahy, Coach of Notre Dame,

heard

weekly

Harry Wismer.

over WGAR with

WGAR

L STENERS

HEAR

1_1

Jim Martin listens to the newsroom's new FM receiving set which tunes in with city department broadcasts, in order to maintain the station's reputation as a consistent reporter of complete and accurate news of the day.

401

GEORGE H. BENDER Representative at Large News from the four corners of the world this battery of teletype machines.

is

flashed into the WGAR News Room via

9

NEWS OF

THE

WORLD

WGAR brings its' listeners the latest weather forecasts as reported by George C. Andrus, United States Meterologist. Each morning,

DONALD

C.

HYDE

SENATOR ROBERT A. TAFT

REP.

REP. FRANCES P.

FOLTON

MICHAEL FEIGHAN

MUS

C

- ON AND OFF

At 6:22 A.M.,

Disc Jockey Bill Mayer is content to let someone else hold back the dawn. That YAWN he's suppressing is giving him enough trouble. Anyway he's the man who helps WGAR listeners start the day with a smile.

Hal Morgan spins the discs and gives out with his own personal kind of platter chatter regularly on

WGAR.

E

-

Yes, everybody's talking about "Disc Jockeys" and folks around Cleveland are no exception. They

-

one of them being Record have their favorites too M.C. Stan Gee, a WGAR regular.

THE RECORD

- FROM WGAR

í0 Henry Pildner, above, is WGAR's Musical Director. At left, he is shown with four other instrumentalists. This group makes up one of the two popular combinations heard regularly over WGAR.

ACCOUNTING PUBLICITY

MANUEL EISNER FRANK OSWALD Here's another unsung hero. The Publicity Director makes no "bylines" but he does sometimes produce the headlines (in the radio page). He's the "answer man" on all questions pertaining to programs.

TRAFFIC

Auditor

PROMOTION

JACK ROEDER

After

program is sold, the ProDepartment concentrates on making the sponsor's radio adPromotion vertising productive. does this by isolating the group of listeners who should be interested in the program, then laying down a barrage of attractive printed literature. It also makes a continuous effort to keep the public informed of the many services the station has to offer. a

motion

WILLIAM STEWART We've thought about coining a new phrase: "Busier than a two Manager ". You armed Traffic might liken his duties to that of a yard master in a large railroad terminal. It's his duty to know where every program and announcement belongs and see to it that all of them are scheduled accordingly.

COMMERIAL DEPARTMENT

The WGAR Sales Staff is made up of a Sales Manager (shown at left

and below with his secretary), Assistant Sales Manager and three sales representatives. They know the story of radio from A to Z, how important it is that commercial programs be interesting to large numbers of listeners.

E.

HARRY CAMP

SALES MANAGER

JOHN

B.

GARFIELD

JACK SCHMUNK

SUTHERLAND DEWITT

SALES REPRESENTATIVES

NATIONALITY PROGRAMS

1 Frederick Wolf, director of two Czech programs, is founder of the Nationalities Boardcasting Association and has been its Secretary -Treasurer since its origin. Mr. Wolf is a native of Prague and a veteran of broadcasting, starting his activities in radio with Bradis Haulett in 1929. His music library is the envy of broadcasters from coast -to- coast. Many of the numbers he produced in 1931 and 1932 became national hits. Mr. Wolf is a member of several Cleveland organizations.

WGAR Nationality Programs are produced by the Nationalities Broadcasting Association. Founded in 1935 to maintain highest standards for programs of different nationalities in Cleveland, the Association devotes part of its time in promoting culture and civic doings among the Cleveland foreign born or foreign parentage population. All worthy causes such as American Red Cross, Community Fund and many others are being broadcast in native tongues free of charge. The President of the Association is Martin Antoncic, native Clevelander of Slovene parentage. An ex- serviceman in World War II, he is the composer of many musical numbers which are today very popular among Americans. Martin Antoncic is known in sports circles where he was a star basketball player. He is active in many American and Slovene societies. The Slovene program, directed by Vice -President Joseph Pales, has been broadcast since 1933. Mr. Pales has his own musical library of authentic Slovene compositions recorded by Cleveland's finest musicians. Active in civic societies, Mr. Pales is also a music teacher. John M. Lewandowski, former city councilman, Veteran of World War I, is a legend among Polish- Americans. John's programs are enriched with music he imported before the war. Some of his Polish Tangos and Polish Folk Songs were rearranged into American numbers and are on many recordings. He is a member of civic and cultural societies in Cleveland and past National Commander of the American Polish Legion. Louis DePaulo, director of the WGAR Italian program, is extremely popular among ItaloAmericans. DePaulo has a huge library of original Italian transcriptions not well known in America. He is a member of many cultural and musical organizations. Mrs. Relia Rose, director of the Hungarian program, a newcomer in the organization (only three years), succeeded her deceased husband. She proves that a woman can build and produce a program liked by both American- Hungarians and Americans. John Saunders announces the Hungarian program.

Now that you've seen pictures of many of our staff and of some of the things they do, we hope you'll come in for a visit. Here's WGAR's lobby and reception desk on the 14th floor of Cleveland's Hotel Statler. www.americanradiohistory.com

"Cleveland's Friendly Station" Basic CBS 1220 KC

50,000 WATTS