This is Spotify +30M

This is Spotify +30M

Spotify Soundtrack the moments that matter. We disrupted the music industry. This is Spotify 2x YoY user growth +30M 75M 20M 58 Songs availa...

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Spotify Soundtrack the moments that matter.

We disrupted the music industry.

This is Spotify

2x YoY user growth

+30M

75M

20M

58

Songs available

Active users

Paying subscribers

Markets worldwide

We value Free AD AD

AD

Spotify Free

Spotify Premium

Music for everyone

Music without limits

“Our dream is to make all the world’s music available instantly to everyone, wherever and whenever they want it.” – Daniel Ek

+30M

75

20

58

Songs available

Active users

Paying subscribers

Markets worldwide

We value Free

11.5M

AD

AD

AD

Free users in Italy

Spotify Free Music for everyone

+30M

75

20

58

Songs available

Active users

Paying subscribers

Markets worldwide

Our ad business is accelerating

2X YoY Ad Revenue Growth

386% Source: Spotify Internal Data Q3 2015, Global

174%

106%

And in Italy, we’re the biggest digital music service around. Source: Spotify & TNS Radio Research 2015, Total Reach 15-64 Italy

20,7% 20,7% 12,8%

Spotify Free

iTunes

4,4%

4,3%

Deezer (free+Premium)

Soundcloud

We’re now playing wherever and whenever people are.

They travel across environments with us.

On the road.

On the couch.

On the go.

And make up moments throughout their lives

Commute

Work

Study

Work Out

Friends

Party

We’re a big part of your audience’s life.

Source: Spotify Internal Data Q3 2015, Italy

135 minutes/user across platform

More places. More engagement.

500 Millions minutes streamed every week on Spotify Free in Italy

Source: Spotify Internal Data Q2 2015, Italy

People are soundtracking their lives.

Shower Stats Over 39,000 active “Shower” Playlists on Spotify, Averaging over 550,000 streams per day! 44%

23%

19%

17 & Under

18-24

Source: Confidential Spotify Internal Data, Q2 2015

25-34

32% 8%

6%

35-44

45+

68

Men Women

Taking a Cleaner Look Weekly Shower Streams On weekends, users like to start their days a bit later Listening peaks again just before users head to sleep

Morning shower before work/school

51% of “Shower” playlists are pre-curated, meaning users are looking for others to soundtrack their tunes

Hour of Day Monday

Tuesday

Wednesday

Source: Confidential Spotify Internal Data, Q2 2015

Thursday

Friday

Saturday

Sunday

When Consumers Listen:

Reading - 4%

Work/School - 14% Travel - 4% Exercising - 12% In Car - 70% 2015 Comscore Brand Impact Study

Shopping - 5%

Work/School - 49%

In Car - 79%

Shopping - 23% Travel - 17% 2015 Comscore Brand Impact Study

Exercising - 47%

Reading - 12%

Brands who tape into these moments are the winners.

Classic Rock

Pop

Hip Hop

Mood RnB

Sleep

Rock

Pop Chill

Party Jazz Travel

Travel Dinner

Hip Hop

Focus

Human behavior is the best proxy for human behavior.

Country

Workout Use State

Holidays

Top Browse Playlist Categories

Genres

Cookies aren’t people. People are people. Workout

At work

Chill

+25%

+200%

+75%

Weekdays

Mon–Wed

Thursday

Happy hour +155% Over Sun–Tue

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Reach your audience in moments that matter.

Reach the audiences 
 that matter most with our targeting capabilities Your audience takes Spotify with them wherever they go, throughout their day and across devices. Precisiontarget segments to achieve your campaign goals.

Who they are

What they’re listening to

When they’re listening

Age & Gender Geography & Language

Playlist Genre

Daypart & Platform Retargeting & Sequential Messaging

Streamers love brands (if they get it right).

Spotify users want to hear from brands.

1.5X

2X

2X

More likely to think positively about brands.

More likely to feel emotionally connected to brands.

More likely to be brand advocates.

Source: Spotify and comScore, Brand Impact Study 2014, Global streamers vs. non-streamers

Make them your biggest fans. Spotify streamers

Other streamers

Non-streamers

52%

42%

41%

40%

36% 29%

27%

28%

19%

17%

21%

12%

Brand is unique and different

Only brand for me

Source: Spotify and comScore, Brand Impact Study 2014, Global streamers vs. non-streamers

Willing to pay more for brand

Willing to recommend a brand to a friend

3x More willing to pay more for a brand

Increase your reach with innovative high quality media formats.

Get heard. Get seen.

Video Messaging Built For Consumer Experiences Delight your audience with exclusive sponsorship of ad-free listening.

15x Top 2% Avg CTR

Brand Lift

of Industry Standard

of All Millward Brown Studies

Get heard. Get seen.

23%

In the car / commute

Audio takes place where visual media doesn’t.

Work / study

Chores

Activities alone (Gaming, Reading, Surfing)

Workout

Source: Nielsen Media Research 2014, Global

16% 15% 13% 12%

And we deliver audio as a 1:1 message.

Source: Interquest Case Study UK 2014

85% of Spotify Free users listen to their music with headphones

High impact, no matter how big the screen is.

138%

Ad Recall

141%

Informative

122%

Purchase Consideration

Audio (19 pc.)

Source: Interquest Europe - 19 Spotify Audio Only Campaigns compared to Interquest Display Benchmark

IQ Online benchmark 2012-2015 (1186 pc.)

With programmatic it’s now even easier to reach our users.

Leaderboard

Age

Gender

1

Genre

Context

Be loved. Don’t just be liked.

Custom solutions that inspire.

Branded content.

Spotify Franchise Programs.

Event activations.

Cross-media partnerships.

What What We We Are Are Working Working On… On… Spotify Understands Data

Moments Moments Playlists Playlists Data Specific to User Listening Behaviors

Artists Artists Insights Insights Data Specific To Content

Music Cultural Understanding

Music Content Understanding

10m posts each day User Taste Profiles

> 30 Million Songs Analyzed 50,000 new songs /week

Cultural Understanding

Content Understanding

Cultural Analysis Language processing Fan activity Music Information Retrieval

Content Analysis Machine listening similar songs tempo key energy danceability valence

acoustic/electric live / studio

recommendation popularity trend

Open API

feeds genres social playlisting

Happy golden days. Christmas Eve

Listening grows over the season. NUMBER OF HOLIDAY PLAYLISTS

NUMBER OF HOLIDAY STREAMS

832 Thousand+

35 Million+

TOP TRACK MOODS

TOP TRACK GENRES

Romantic (20%) Sophisticated (19%) Empowering (14%)

Pop (19%) Rock (7%) Religious (4%)

Nov 1

Nov 13

Source: Internal 2014 France – Italy - Spain Data, (Nov 1 - Dec 31)

Nov 25

Dec 7

Dec 19

Dec 31

Holiday Playlist Streams By Day

The big seasonal trends. +50%

11am-12pm

33% 26%

19% 10%

Nov 8

Nov 22

Dec 6

Dec 20

25-34

35-44

Avg % General Listening

18% 8%

45+ Avg % Holiday Listening

0

2

4

6

8 10 12 14 16 18 20 22

Avg % General Listening

Avg % Holiday Listening

Tablet use rises

Late millennials rule

Listening peaks mid-day

Tablets dominate peak holiday streaming and accounted for 13% of holiday e-commerce sales last year, compared to 9% for smartphones.

25-34-year-olds do the most streaming and shopping, spending €16,780 more annually than 18-24 year-olds.

People are unusually likely to play holiday music during top productivity hours.

Sources: Internal data (2014), eMarketer. US Bureau of Labor Statistics

Classics top our wishlist. The most-steamed artists and tracks on Christmas Day in Italy

2

1

3

Michael Buble

Bing Crosby

Ariana Grande

TOP TRACK

TOP TRACK

TOP TRACK

It’s Beginning To Look A Lot Like Christmas

White Christmas

Santa Tell me

Project - Collaborative Playlist Sainsbury’s – The Christmas Playlist CAMPAIGN DESCRIPTION Christmas is the time to get together with friends, family and loved ones. So this year Sainsbury's calls out to Spotify users to get together to build the Sainsbury's Christmas playlist, made up of songs that users add to it. Each user can listen and share the playlist on Facebook and Twitter to spread the Christmas feeling.

Project - Playlist selector Elizabeth Arden Celebrity Perfumes – Your Christmas No1 CAMPAIGN DESCRIPTION It’s Christmas time! Choose between Justin Bieber, Nicky Minaj or Britney Spears’ fragrance and add it to your Christmas No1 Gift Basket. Check out those celebrities’ Collector’s Edition Playlist with songs that have been their biggest inspiration! Don’t forget to share it with your friends.

Thank you.