This is Tomorrow This is Tomorrow - Macba

This is Tomorrow This is Tomorrow - Macba

The History of Exhibitions: Exhibitions: Beyond the Ideology of the White Cube (part one) Course in art and contemporary culture Autumn 2009 This is ...

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The History of Exhibitions: Exhibitions: Beyond the Ideology of the White Cube (part one) Course in art and contemporary culture Autumn 2009

This is Tomorrow Presented by James Lingwood 19/10/2009 - MACBA Auditorium– Auditorium– 7 pm Spontaneously and democratically organised, THIS IS TOMORROW is an exhibition to prove a point. Leading British artists and architects of the younger generation have pooled their talents to prove that the ability of painters, sculptors, architects and designers to work harmoniously together did not die out with the cathedral builders or the Georgian interior decorators – as older critics and Royal Academicians maintain – but is flourishing still. Banded together in groups of three or more, they have taken over areas of the Whitechapel Gallery’s empty floor space, on which to create whatever structure they please.. Lawrence Alloway1

This is Tomorrow, installation view, Group n. 2

This is Tomorrow, Whitechapel Art Gallery, 8080-82 Whitechapel High Street, Street, London August 9 to September 9, 1956 12 groups and 37 artists : Robert Adams, Lawrence Alloway, Peter Carter, J.D.H. Catleugh, Theo Crosby, John Ernest, Germano Facetti, Ernö Goldfinger, Richard Hamilton, Adrian Heath, Nigel Henderson, Anthony Hill, Geoffrey Holroyd, James Hull, Anthony Jackson, Sarah Jackson, Kenneth Martin, Mary Martin, Richard Matthews, John McHale, Frank Newby, Eduardo Paolozzi, Victor Pasmore, Helen Phillips, Michael Pine, Toni del Renzio, Emilio Scanavino, Alison Smithson, Peter 1 Lawrence Alloway. ‘This is Tomorrow : At the Whitechapel Art Gallery, 9 August-9 September 1956’ (press release of the exhibition), in ALTSHULER, Bruce (ed.). Salon to Biennial - Exhibitions That Made Art History, vol. 1, 1863- 1959, New York/London: Phaidon Press, 2008, p. 366.

Smithson, James Stirling, Leslie Thornton, William Turnbull, John Voelcker, John Weeks, Denis Williams, Colin St. John Wilson, Edward Wright Curator : Theo Crosby Total attendance : c. 19 000 An exhibition called This is Tomorrow – devoted to the possibilities of collaboration between architects, painters, and sculptors – might appear to be setting up a programme for the future. There are powerful precedents for placing art in a time-perspective that relies on the future to complete it. Early modern art is full of theories concerning the integration of all the arts, with realisation of the ideals scheduled for another time. But yesterday’s tomorrow is not today and the ideal of symbiotic art architecture has not been achieved. (…) This spectator will have to receive, in addition to the overall effect, the competing messages of the dozen exhibits for, of course, the intentions of the individual groups differ from any total effect. The exhibits are the result of choices made under ordinary human conditions and not manifestations of universal laws. The freedom of the artist and architects concerned is communicated to the spectator who cannot rely on the learned responses called up by a picture in a frame, a house in a street, words on a page. As he circulates the visitor will have to adjust to the character of each exhibit (a walk through four cubes versus the sight of human symbols in a pavilion, and so on). This is a reminder of the responsibility of the spectator in the reception and interpretation of the many messages in the communications network of the whole exhibition. Lawrence Alloway2 *** The idea was that there were certain things that were new in our visual environment, such as cinema, the jukebox, Marilyn Monroe and comics. All these images from popular culture contrasted with the way we saw things that could be informed by straight - forward optical experience. The visual illusions were taken from books. They weren't decoration, they were just enlargements of images, and you felt them on that scale. So these things were put together and presented in as exciting a way as possible. The jukebox ran continuously, and people could make a choice without putting money in; but this resulted in such constant use that you never got what you wanted, because your choice would play an hour later. There were all these games with sound, optical illusion and imagery. One chamber in the fun house was even a kind of space capsule. There were portholes from science fiction which showed aliens looking through the windows. Richard Hamilton3 James Lingwood Co-Director of Artangel with Michael Morris. Artangel has commissioned and produced ambitious oneoff projects with contemporary artists in a range of media, from public sculpture and performance to new film and video. Amongst some 80 projects produced over the past decade and a half are Rachel Whiteread’s House (1993-94), Matthew Barney’s The Cremaster Cycle (1994-2002), Ilya and Emiai Kabakov’s The Palace of Projects (1999), Michael Landy’s Break Down (2001) in Oxford Street, Jeremy Deller’s The Battle of Orgreave (2001) in South Yorkshire, Gregor Schneider’s Die Familie Schneider (2004), Francis Alÿs’ Seven Walks (2005), Roni Horn’s Vatnasafn/Library of Water in Iceland (2007) and Roger Hiorns’ Seizure (2008), as well as ambitious moving image installation with artists such as Kutlug Ataman, Atom Egoyan, Douglas Gordon, Steve McQueen and Tony Oursler. In 2006, Artangel produced The Margate Exodus, a reimagining of the Old Testament book of Exodus in an English seaside town. One centre-piece of this multi-faceted project was the 25 metre high Waste Man, conceived by Antony Gormley, constructed by the local community and burnt in public. In addition to his work with Artangel, Lingwood has curated exhibitions for national and international arts institutions including, Juan Muñoz’s Double Bind (2001) in Tate Modern’s Turbine Hall, Field Trips – Robert Smithson and Bernd and Hilla Becher at the Museu Serralves in Porto and Douglas Gordon’s 2

Lawrence Alloway, Reyner Banham, David Lewis. This is Tomorrow, London: Whitechapel Art Gallery, 1956, np. From an interview with Richard Hamilton by Hans -Ulrich Obrist, ‘Pop Daddy’, Tate Magazine, Issue 4, (March April 2003),


exhibition What Have I Done (2002) at the Hayward Gallery in London. He has also organised major survey exhibitions with Vija Celmins, Juliao Sarmento, Thomas Struth and Thomas Schütte. James Lingwood was part of the curatorial team which organised the exhibition The Independent Group: Postwar Britain and the Aesthetics of Plenty in 1990 which toured from ICA London to IVAM Valencia and Museum of Contemporary Art, Los Angeles.

This is Tomorrow - Floorplan showing the location of the 12 groups

Selected bibliography bibliography The Whitechapel Art Gallery Centenary Review : 1901-2001, London : The Whitechapel Art Gallery, 2001, pp. 67-70 Displayer, An interview with Beatriz Colomina about « This is Tomorrow », ALLOWAY, Lawrence et al. Modern Dreams: the Rise and Fall and Rise of Pop. Cambridge: MIT Press, 1988 ___________________, Reyner Banham, David Lewis. This is Tomorrow, London: Whitechapel Art Gallery, 1956 ___________________. « The Development of British Pop », in LIPPARD, Lucy R. Pop Art, London: Thames & Hudson, 1978, pp. 38-9 ALTSHULER, Bruce (ed.). Salon to Biennial - Exhibitions That Made Art History, vol. 1, 1863- 1959. New York/London: Phaidon Press, 2008, pp. 353-372 BANHAM, Reyner. ‘This is Tomorrow: Synthesis of the Major Arts’, Architectural Review, n. 120, September 1956, pp. 186-88 CROSBY, Theo. ‘This is Tomorrow : An exhibition at the Whitechapel Art Gallery’, Architectural Design, n. 26, September 1956, p. 302 HAMILTON, Richard. Collected Words 1953 – 1982, London: Thames and Hudson Ltd., 1982, pp. 22-31 HAMILTON, Richard. ‘Pop Daddy, An interview with Richard Hamilton by Hans Ulrich Obrist’, Tate Magazine, Issue 4, March/April 2003, MASSEY, Anne. The Independent Group : Modernism and Mass Culture in Britain, 1945-59, Manchester: Manchester University, 2008, pp. 95-108 MASSEY, Anne. ‘This Is Tomorrow: exhibition in the Whitechapel Art Gallery, 1956’ in A LICHTENSTEIN, Claude; SCHRENBERGER, Thomas (eds.). As Found: the Discovery of the Ordinary, Baden: Lars Müller Publishers, 2001, pp. 176-193 MASSEY, Anne. ‘The Independent Group : Towards a redefinition’, The Burlington Magazine, 129, n1009, April 1987, p. 232-242 ROBINS, David (ed). The Independent Group : Postwar Britain and the Aesthetics of Plenty (El Independent Group : la postguerra británica y la estética de la abundancia), Cambridge, Mass.; London: MIT Press, IVAM Centre Julio Gónzález, Valencia : IVAM, 1990 WALLIS, Brian; ALLOWAY, Lawrence et al. This is Tomorrow Today: The Independent Group and British Pop Art, New York: Institute for Art and Urban Resources, 1987

Other sources This is Tomorrow, symposium in conjunction with the exhibition, BBC Radio 3, Whitechapel Art Gallery (London), 17 August 1956

This is Tomorrow, a programme featuring Richard Hamilton and Bryan Ferry, Mark James Productions, Channel 4, 21 June 1992 In Between Concept, Practice and Discipline : The Legacy of the Independent Group, Tate Britain symposium, March 2007

The Independent Group : The Impact of the American Pop Culture in the Fifties, Talk by Richard Hamilton, broadcast BBC Radio, Open University London BANHAM, Reyner; COOPER, Julian. Fathers of Pop (The Independent Group), 1979, 45 min, Arts Council of Great Britain MASSEY, Anne. Back to the Future: Hamilton and the Independent Group, lecture at Tate Gallery, 10 July 1992 *Website dedicated to the Independent Group: *Whitechapel archives : (contain correspondence with artists, galleries and owners, files about hanging, catalogue, transport, sponsorship, insurance and condition reports) *Exhibitions involving This is Tomorrow: This is Tomorrow Today (Clocktower gallery, New York, 1987), The Independent Group : Postwar Britain and the Aesthetics of Plenty (MOCA, Los Angeles; the Institute of Contemporary Arts (ICA), London; the University Art Museum (UAM), Berkeley; Instituto Valenciano de Arte Moderno, Centro Julio Gonzalez, Valencia, 1990-1991), Introspective (MACBA, Barcelone; Ludwig Museum, Cologne, 2003)

Document edited edited and compiled by Florence Ostende

References of images : ROBINS, David (ed). The Independent Group : Postwar Britain and the Aesthetics of Plenty, Cambridge, Mass.; London: MIT Press, 1990, p.138 (installation view, Group n. 2) p. 49 (Robbie the Robot with Lawrence Alloway on the right at the opening), p. 136 (floorplan showing the location of the 12 groups).