UK holiday park operator leads the way with new cutting-edge flexible booking facility
OCTOBER 2016 Pioneering UK holiday park operator Away Resorts has launched a new booking functionality that will offer flexibility to guests who don’t want to be restricted to the three, four and seven-day duration times. Away Resorts, which owns five parks across England and Wales, has launched the flexible Any Day to Any Day Booking option that will allow guests to book in and check out on any day that they choose. Away Resorts is one of the first holiday park operators to offer this booking facility. Any Day to Any Day Booking functionality means guests can stay for any length of time from two nights and upwards. Away Resorts chief executive Carl Castledine said the decision to introduce flexible booking is in a response to a growing demand from guests to move with the times and offer complete flexibility for customers keen to get away but don’t want to be confined to booking holidays with set durations. “This new booking functionality is something we have been thinking about for a while, and are we are really pleased to be one of the first in the industry to offer our customers 100% flexibility when it comes to booking their holidays. “Our customer research showed that many people would like the option to book on different days for different durations, particularly families with flexible work schedules who would consider a holiday break if they can arrive on a Wednesday or Thursday instead of being locked into fixed arrival dates. “Also, with the internet providing people with the opportunity to work from home, we know that some of our guests like to head to one of our parks on a Thursday evening, and work from their lodge or caravan, which is something they can do as we have park-wide wifi at all our self-catered resorts. “We are trialling the new booking system until 1 April 2017 and we will see what feedback we get so watch this space.”
Away Resorts is also looking forward to a busy festive season with all of its parks staying open over the Christmas and New Year period. “Again, customer research has shown that our guests are really keen to escape to our parks over the festive period and enjoy some time with their families that isn’t dictated by the Christmas TV schedule and sale shopping,” says Carl. “And our parks have all-weather facilities which means that families can be active, without having to brave the cold.” Media contact Angie Cronin Loudbird PR and Communications 07970 810302
Notes to editors •
Away Resorts is a private equity-backed UK holiday park operator, with a head office in Hemel Hempstead, Hertfordshire.
Away Resorts was founded in 2008 by third-generation holiday park entrepreneur Carl Castledine when he purchased Whitecliff Bay on the Isle of Wight. Carl’s grandfather ran Britain’s first holiday camp, at Caister in Norfolk, which opened in 1905, more than 30 years before Billy Butlin’s first park.
The UK holiday park operator Away Resorts now owns five parks across England, all of which are very different in personality.
Whitecliff Bay on the Isle of Wight is the operator’s coastal escape, Tattershall Lakes is the lakeside retreat, Mill Rythe Holiday Village is the entertainment-focused resort, Barmouth Bay is located on the north Wales coast with easy access to Snowdonia and the park’s newest acquisition is Mersea Island, Away Resorts’ island escape just off the Essex coast.
CEO Carl Castledine aims to pioneer a new holiday park model with a pricing strategy that has a holiday option to suit every budget. The parks are constantly evolving introducing new activities and entertainment every season. For example for summer 2016, the park has teamed up with the Pauline Quirke Academy of Performing Arts to host a summer stage school.
The leading UK holiday park operator has made one of the industry’s biggest ever investments in a single UK holiday park, with the redevelopment of its Tattershall Lakes park in Lincolnshire.
The £8m Tattershall Lakes project is part of a significant £12m investment programme across the Away Resorts portfolio of five locations, a strategy implemented when leading mid-market private equity firm LDC backed the secondary buyout of the business in April 2015.