PA R T N E R S O L U T I O N
A master data management (MDM) solution for customer centricity for high-tech manufacturers
industry focus High-tech manufacturing
CHALLENGE Siloed views of B2B customers, contacts and products result in the inability to identify top customers and make relevant cross-sell and upsell offers.
SOLUTION A master data management (MDM) solution establishes a trusted and authoritative view of customers and contacts, allowing companies to become customer centric.
BENEFITS • Increase revenue through improved
cross-sell/upsell. • Maximize customer revenue by
proactively managing channel conflicts and coverage gaps. • Accelerate ROI with out-of-the-
box data models and master data business processes. • Create foundation for robust data
governance and stewardship.
High-tech manufacturing companies are under increased pressure to improve supply chain efficiencies, reduce costs, acquire and retain customers, improve decision making, and comply with government regulations. The outcomes of these business initiatives are often less than optimal because of incomplete, inconsistent, and duplicate views of critical business data—such as customers, associated products, and channel partners. The root cause of these issues is poor data quality spread across disparate systems. If it is not addressed, manufacturers risk reduced customer loyalty and increased attrition, missed sales opportunities, poor channel coverage, and increased operational risk.
The need for an MDM solution for customer centricity • High-tech manufacturers have been challenged with increasing the rate at which they can launch
next-generation products to better meet customer needs. • These companies are finding it increasingly difficult to retain their existing customers, to cross-
sell products to customers acquired from mergers, and to meet the increased expectations from channel partners and customers. • Disparate systems have also resulted in information inefficiencies that lead to high transaction
costs, the inability to deliver operational cost savings, and negative customer experiences. Manual data processing and reconciliation can increase operational risk and the chances of incurring penalties by regulators. • Companies have responded to these challenges in a tactical manner with point-to-point solutions
that are not scalable and lead to suboptimal business processes. Incomplete and unintegrated views of customer-product-partner-location relationships result in missed opportunities and loss of revenue.
Wipro MiDAS: The solution for high-tech manufacturers Wipro Technologies, a leading analytics and information management solution provider, and Informatica, the industry-leading, multidomain MDM technology provider, have teamed to offer the Wipro MiDAS solution. Wipro MiDAS is a comprehensive, customer-centric MDM solution that enables high-tech manufacturers to create a single, accurate view of customers and products that is consistent and unified across systems and business processes. The solution is built on the Informatica® MDM™, Data Integration and Data Quality™ suite of products combined with Wipro’s patented MDM reference architecture, industry best practices, and implementation expertise.
Informatica Data Director (IDD) Governance
Informatica PowerCenter, SIF APIs
• Deep experience in the complete MDM Destination Systems
ERP BI CRM
project lifecycle (information strategy, governance, architecture, solution implementation) • Patented MDM reference architecture • Ready-to-deploy solutions and accelerators
External Systems D&B
Master Data Business Processes
Informatica Data Quality Profile
MDM solution approach for customer centricity
• Master data models specific to the high-
tech manufacturing industry • Award-winning MDM implementations
• Rich talent pool with diverse experience on
• Supports high-tech manufacturing-specific, logical master data models for B2B customers
and products to deliver business value • Uses MDM reference architecture to enable the solution in an enterprise business and
the Informatica product suite (MDM, Data Quality, and Data Integration) • Full spectrum of MDM services (define,
design, build, deploy, and operate)
IT landscape • Integrates with Informatica Data Quality and third-party tools, such as Dun & Bradstreet,
to cleanse and enrich customer and contact data • Improves data management with out-of-the-box, configurable master data models and
business processes (e.g., onboarding customers, channels, exception processing, and match/merge) • Includes preconfigured business and data quality rules to standardize name and address
for customers and contacts, and to measure the confidence factor associated with master data attributes • Offers predefined relationships and hierarchies for customers and associated contacts and
Customer Success With the Wipro MiDAS solution, a leading imaging technology manufacturer achieved a comprehensive view of key accounts and established a single harmonized source to access and view key accounts, products, and hierarchy data. These improvements have enabled the company to drive strategic business initiatives such as business integration, operational efficiency improvements, campaign management, and revenue growth.
WHY INFORMATICA? • Flexible and proven multidomain MDM
system provides comprehensive support for all MDM requirements—data integration, profiling, quality, and master data management—on the same platform • Best-in-class companies choose
Informatica MDM because they can start small by addressing any pressing MDM-related business problem with rapid implementation, and then expand to address additional business problems across the enterprise, realizing fast time to value, lower TCO, and superior ROI.
Learn More For more information, please contact your Wipro or Informatica sales representative, or visit: www.wipro.com/services/aim/services.htm#Master www.informatica.com/mdm www.informatica.com/customercentricity
Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA phone: 650.385.5000 fax: 650.385.5500 toll-free in the US: 1.800.653.3871 www.informatica.com © 2011 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica, the Informatica logo, and The Data Integration Company are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners. First Published: August 2011